SEO tool for better search engine rankings, enter URL to generate report
Login     Sign Up

  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized

ilovetest.org

next.co.uk favicon next.co.uk

Excellent Practice30
Improvement Could be Made9
Critical Issues to Attend11
Feb 27, 2024 06:08 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 97 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     28
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

accessories   athletic   gifts   jewelry   kids   pictures   shoes   television  

Title
Next Official Site: Online Fashion, Kids Clothes & Homeware

Words count: 8    Unique Words: 8    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop the latest women's, men's & children's fashion plus homeware, beauty, designer brands & more. Next day delivery & free returns available. Shop now!

Words count: 21    Length: 152 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Next Official Site: Online Fashion, Kids Clothes & ... www.next.co.uk/
Shop the latest women's, men's & children's fashion plus homeware, beauty, designer brands & more. Next day delivery & free returns available. Shop now!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

baby  bags  beauty  body  boys  brands  brandsa  cardsgift  clothingall  day  fashion  fit  gift  girls  hats  holiday  homeware  leggings  men's  months  mother's  mths  nbsp  pound  school  services  shirts  shop  shopall  site  sports  swimwearcover  tops  trainer  trousers  vestssandals  view  women  women's  years 

Top 20 Keywords
Total Terms Count: 1,397

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
years 28 2.00%
shop 19 1.36%
brands 12 0.86%
trainer 12 0.86%
gift 11 0.79%
day 10 0.72%
shirts 10 0.72%
pound 10 0.72%
holiday 9 0.64%
men's 7 0.50%
sports 7 0.50%
tops 7 0.50%
women's 6 0.43%
boys 6 0.43%
shopall 6 0.43%
hats 6 0.43%
girls 6 0.43%
nbsp 6 0.43%
trousers 6 0.43%
months 6 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
062216000000650

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(6)
Shop now
Help
Shopping With Us
Departments
More From Next

<H3>

(22)
The cool blue crew
Find your fit
Jeans for him
Discover more
Women's denim fit guide
Trending: white
Easter
Home trend: clay tones
The wedding shop
The trainer hub
Reiss x McLaren Formula 1
Discover brands at Next
Good sleep guaranteed
Must have bags
Spoil her with a beauty box
Recently Viewed
Our Social Networks
My Account
Change Country
Store Locator
Start a Chat
© 2024 Next Retail Ltd. All rights reserved.

<H4>

(16)
WOMEN
BOYS
GIRLS
HOME
HOLIDAY SHOP
GIFTS & FLOWERS
BABY
BRANDS
BEAUTY
SPORTS
CLEARANCE
Sign-in to your account
Choose your shopping location
Find your nearest store
For general enquiries
<STRONG> (6)Next day delivery
free to store.*
nextpay.
Be in the know - Opt into Emails
terms & conditions.
nextunlimited terms & conditions.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.18 seconds - 385.76 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
9.92 s 0.08 s 0.07 s 0.02 s 5.55 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
69 Kb (69,437 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
69 Kb (69,437 bytes) 17 Kb (17,121 bytes) 52 Kb (52,316 bytes) 32.73 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
97 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.next.co.uk/ and http://next.co.uk are resolved to the same url :https://www.next.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://next.co.uk/shop/productaffiliation-flowersplants-0?dndl=1
http://next.co.uk/search?w=base%20layers
http://next.co.uk/clearance/search?w=*&af=gender:women
http://next.co.uk/clear.../search?w=*&af=gender:women%20productaffiliation:clothing
http://next.co.uk/clear.../search?w=*&af=gender:women%20productaffiliation:footwear
http://next.co.uk/clearance/search?w=*&af=gender:women%20sub:dresses
http://next.co.uk/clearance/search?w=*&af=gender:women%20productaffiliation:tops
http://next.co.uk/clear...nce/search?w=*&af=gender:women%20sub:jeans%20sub:trousers
http://next.co.uk/clear.../search?w=*&af=gender:women%20sub:jumpers%20sub:cardigans
http://next.co.uk/clear.../search?w=*&af=gender:women%20productaffiliation:swimwear
http://next.co.uk/clear.../search?w=*&af=gender:women%20productaffiliation:lingerie
http://next.co.uk/clear...search?w=*&af=gender:women%20productaffiliation:nightwear
http://next.co.uk/clear...arch?w=*&af=gender:women%20productaffiliation:accessories
http://next.co.uk/clearance/search?w=*&af=gender:men
http://next.co.uk/clear...ce/search?w=*&af=gender:men%20productaffiliation:clothing
http://next.co.uk/clear...ce/search?w=*&af=gender:men%20productaffiliation:footwear
http://next.co.uk/clear...search?w=*&af=gender:men%20productaffiliation:accessories
http://next.co.uk/clearance/search?w=*&af=gender:men%20sub:jackets%20sub:coats
http://next.co.uk/clear...rs%20sub:jeans%20gender:men%20productaffiliation:clothing
http://next.co.uk/clear.../search?w=*&af=gender:men%20productaffiliation:sportswear
http://next.co.uk/clear...men%20sub:suitjackets%20sub:suittrousers%20sub:waistcoats
http://next.co.uk/clear...af=gender:men%20sub:poloshirts%20sub:tshirts%20gender:men
http://next.co.uk/clearance/search?w=*&af=gender:men%20sub:shirts
http://next.co.uk/clear...r:oldergirls%20gender:youngergirls%20gender:newbornunisex
http://next.co.uk/clear.../search?w=*&af=gender:newborngirls%20gender:newbornunisex
http://next.co.uk/clearance/search?w=*&af=gender:youngergirls
http://next.co.uk/clearance/search?w=*&af=gender:oldergirls
http://next.co.uk/clear...der:olderboys%20gender:youngerboys%20gender:newbornunisex
http://next.co.uk/clear...e/search?w=*&af=gender:newbornboys%20gender:newbornunisex
http://next.co.uk/clearance/search?w=*&af=gender:youngerboys
http://next.co.uk/clearance/search?w=*&af=gender:olderboys
http://next.co.uk/clear...rch?w=*&af=gender:homeware%20gender:unisex%20cat:homeware
http://next.co.uk/clear...rch?w=*&af=gender:homeware%20gender:unisex%20cat:homeware
http://next.co.uk/clearance/search?w=*&af=editorial:beauty
http://next.co.uk/clear...nder:unisex%20editorial:label%20editorial:lipsyandcompany
http://next.co.uk/clear...ender:women%20editorial:label%20editorial:lipsyandcompany
http://next.co.uk/clear...=gender:men%20editorial:label%20editorial:lipsyandcompany
http://next.co.uk/clear...der:youngergirls%20gender:newbornunisex%20editorial:label
http://next.co.uk/clear...nder:youngerboys%20gender:newbornunisex%20editorial:label
http://next.co.uk/clear...ce/search?w=*&af=gender:women%20editorial:lipsyandcompany
http://next.co.uk/clear...nce/search?w=*&af=editorial:lipsyandcompany%20sub:dresses
http://next.co.uk/clearance/search?w=*&af=savings:furtherreductions
http://next.co.uk/clearance/search?w=*&af=editorial:luxurybrands
http://next.co.uk/clear...rch?w=*&af=brand:dolceandgabbana%20editorial:luxurybrands
http://next.co.uk/clearance/search?w=*&af=brand:versace%20editorial:luxurybrands
https://zendesk.next.co.uk/hc/en-gb?startChat=true


You may use url rewrite techniques to make these 46 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://xcdn.next.co.uk/PDFS/NextGenderPay_2022.pdf
https://xcdn.next.co.uk/PDFS/NextGenderPay_2022.pdf


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1230 13 1243


Too many links (1243), it may be considered as spam!

Internal Links (link to pages within this domain) - 1230
URL Anchor Text
https://accessible.next.co.uk/Click here to use our accessib...
https://www.next.co.uk/stores/Store Locator
https://www.next.co.uk/helpHelp
https://www.next.co.uk/#platform_modernisation_header...
https://www.next.co.uk/secure/accounts/transfer
https://www.next.co.uk/secure/accounts/transfer
https://www.next.co.uk/shoppingbag#platform_modernisation_header...
https://www.next.co.uk/shoppingbag
https://www.next.co.uk/secure/checkout/transfer/checkoutctaCheckout
https://www.next.co.uk/women#platform_modernisation_header...
https://www.next.co.uk/menmen
https://www.next.co.uk/boysboys
https://www.next.co.uk/girlsgirls
https://www.next.co.uk/homewarehome
https://www.next.co.uk/holiday-shopholiday shop
https://www.next.co.uk/gift-ideasgifts & flowers
https://www.next.co.uk/newbornbaby
https://www.next.co.uk/brandedbrands
https://www.next.co.uk/brandedbrand
https://www.next.co.uk/brandedbranded
https://www.next.co.uk/brandeddesigners
https://www.next.co.uk/beautybeauty
https://www.next.co.uk/sportssports
https://www.next.co.uk/clearance#platform_modernisation_header...
http://next.co.uk/shop/gender-women/feat-newinNew In & Trending
http://next.co.uk/shop/gender-women/feat-newinAll Women's New In
http://next.co.uk/edited/fashion/women/outfit-ideasWomenswear Inspiration
http://next.co.uk/shop/gender-women/brand-next-feat-newinNew: Next
http://next.co.uk/shop/gender-women/newinbyday-last7daysNew: Last 7 Days
http://next.co.uk/shop/...roductaffiliation-footwear/feat-newinNew: Footwear
http://next.co.uk/shop/...der-women-category-dresses/feat-newinNew: Dresses
http://next.co.uk/shop/...uctaffiliation-holidayshop/feat-newinNew: Holiday Shop
http://next.co.uk/shop/promotion-mothersdaygifts-0Mother's Day Gifting
http://next.co.uk/shop/promotion-springdressing-0Spring Dressing
http://next.co.uk/shop/gender-women/style-denimTrending: Denim
http://next.co.uk/shop/promotion-februarytoppicks-0February Top Picks
http://next.co.uk/edited/fashion/the-trainer-hubThe Trainer Hub
http://next.co.uk/shop/...r-women-productaffiliation-clothing-0All Clothing
http://next.co.uk/shop/gender-women/feat-newinNew In
http://next.co.uk/shop/...iliation-coatsandjackets/style-blazerBlazers
http://next.co.uk/shop/gender-women-category-dresses-0Dresses
http://next.co.uk/shop/...ctaffiliation-sweatshirtsandhoodies-0Hoodies & Sweatshirts
http://next.co.uk/shop/...-productaffiliation-coatsandjackets-0Coats & Jackets
http://next.co.uk/shop/gender-women-category-jeans-0Jeans
http://next.co.uk/shop/...r-women-productaffiliation-knitwear-0Jumpers & Cardigans
http://next.co.uk/shop/...ctaffiliation-jumpsuitsandplaysuits-0Jumpsuits & Playsuits
http://next.co.uk/shop/...r-women-productaffiliation-lingerie-0Lingerie
http://next.co.uk/shop/...oductaffiliation-leggingsandjoggers-0Leggings & Joggers
http://next.co.uk/shop/...-women-productaffiliation-nightwear-0Nightwear
http://next.co.uk/shop/...productaffiliation-shirtsandblouses-0Shirts & Blouses
http://next.co.uk/shop/gender-women-category-shorts-0Shorts
http://next.co.uk/shop/...category-skirts-category-suitskirts-0Skirts
http://next.co.uk/shop/...women-productaffiliation-sportswear-0Sportswear
http://next.co.uk/shop/...n-productaffiliation-swimandbeachwearSwim & Beachwear
http://next.co.uk/shop/...ender-women-productaffiliation-tops-0Tops & T-Shirts
http://next.co.uk/shop/...tegory-suittrousers-category-trousersTrousers
http://next.co.uk/shop/gender-women/use-workwearWorkwear
http://next.co.uk/shop/gender-women/benefit-multipackMultipacks
http://next.co.uk/shop/...roductaffiliation-footwear/feat-newinNew In Footwear
http://next.co.uk/edited/fashion/the-trainer-hubThe Trainer Hub
http://next.co.uk/shop/...twear/category-boots-category-welliesAll Boots
http://next.co.uk/shop/...ctaffiliation-footwear/category-shoesAll Shoes
http://next.co.uk/shop/...ffiliation-footwear/category-trainersAll Trainers
http://next.co.uk/shop/...-footwear/category-boots-length-ankleAnkle Boots
http://next.co.uk/shop/...igh-length-midcalf-length-overthekneeKnee High Boots
http://next.co.uk/shop/...affiliation-footwear/category-welliesWellies
http://next.co.uk/shop/...ion-footwear/category-shoes-heel-flatFlat Shoes
http://next.co.uk/shop/...ory-shoes-heel-high-heel-low-heel-midHeels
http://next.co.uk/shop/...affiliation-footwear/category-sandalsSandals & Mules
http://next.co.uk/shop/...ductaffiliation-footwear/use-workwearLoafers & Work Shoes
http://next.co.uk/shop/...der-women-category-dresses/feat-newinNew In
http://next.co.uk/shop/gender-women-category-dresses-0All Dresses
http://next.co.uk/shop/...der-women-category-dresses/use-casualCasual Dresses
http://next.co.uk/shop/...en-category-dresses/style-jumperdressJumper Dresses
http://next.co.uk/shop/...er-women-category-dresses/length-midiMidi Dresses
http://next.co.uk/shop/...er-women-category-dresses/length-maxiMaxi Dresses
http://next.co.uk/shop/...men-category-dresses/use-weddingguestWedding Guest Dresses
http://next.co.uk/shop/...men-category-dresses/use-occasionwearOccasion Dresses
http://next.co.uk/shop/...r-women-category-dresses/use-workwearWorkwear Dresses
http://next.co.uk/shop/...r-women-category-dresses/colour-blackBlack Dresses
http://next.co.uk/shop/...der-women-category-dresses/brand-nextNext Dresses
http://next.co.uk/shop/...er-women-category-dresses/brand-lipsyLipsy Dresses
http://next.co.uk/womenTops, Shirts & T-Shirts
http://next.co.uk/shop/...ender-women-productaffiliation-tops-0All Tops & T-Shirts
http://next.co.uk/shop/...en-productaffiliation-tops/feat-newinNew In
http://next.co.uk/shop/...ductaffiliation-tops/category-tshirtsT-Shirts
http://next.co.uk/shop/...productaffiliation-shirtsandblouses-0Shirts
http://next.co.uk/shop/...ion-shirtsandblouses/category-blousesBlouses
http://next.co.uk/shop/...ops/category-camisoles-category-vestsVest Tops
http://next.co.uk/shop/...oductaffiliation-tops/category-tunicsTunics
http://next.co.uk/shop/...roductaffiliation-tops/offer-multibuyMultibuy Tops
http://next.co.uk/shop/...uctaffiliation-tops/benefit-multipackMultipack Tops
http://next.co.uk/shop/...ductaffiliation-tops/style-essentialsEssential Tops
http://next.co.uk/shop/...r-women-productaffiliation-knitwear-0Jumpers & Cardigans
http://next.co.uk/shop/...ctaffiliation-sweatshirtsandhoodies-0Sweatshirts & Hoodies
http://next.co.uk/shop/gender-women-category-jeans-0All Jeans
http://next.co.uk/shop/...ender-women-category-jeans/feat-newinNew In
http://next.co.uk/shop/gender-women-category-jeans/fit-wideWide Leg
http://next.co.uk/shop/...der-women-category-jeans/fit-straightStraight
http://next.co.uk/shop/...category-jeans/fit-bootcut-fit-flaredBootcut & Flare
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://www.facebook.com/nextofficial#epm_footer .footer-1d7k61d{ma...
https://www.twitter.com/nextofficial
https://instagram.com/nextofficial/
https://www.pinterest.com/nextofficial
https://www.youtube.com/user/nextshopping
https://www.accessable.co.uk/organisations/nextAccessibility In Our Stores
https://next.clickspares.co.uk/Furniture Spare Parts
https://www.nextplc.co.ukThe Company
https://www.nextplc.co.uk/media/media-contactsMedia & Press
https://www.accessable.co.uk/organisations/nextAccessibility In Our Stores
https://next.clickspares.co.uk/Furniture Spare Parts
https://www.nextplc.co.ukThe Company
https://www.nextplc.co.uk/media/media-contactsMedia & Press

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
50 45 5


5 images do not have Alt values.

Image URL - 50
URL ALT Text
http://next.co.uk/stati...ntent/icons/header/next/v2/vision/new-next-black-logo.svgGo to the homepage for clothes...
http://next.co.uk/stati...ntent/icons/header/next/v2/vision/new-next-black-logo.svgGo to the homepage for clothes...
http://next.co.uk/stati...ntent/icons/header/next/v2/vision/search-input-button.svgSearch Icon
http://next.co.uk/static-content/icons/header/next/v2/vision/search.svgSearch Icon
http://next.co.uk/static-content/icons/header/next/v2/vision/next_my-account.svgSign in to view account detail...
http://next.co.uk/stati...t/icons/header/next/v2/vision/next_my-account_desktop.svgSign in to view account detail...
http://next.co.uk/stati...ontent/icons/header/next/v2/vision/shopping-bag-small.svgShopping bag icon
http://next.co.uk/stati...ontent/icons/header/next/v2/vision/shopping-bag-large.svgShopping bag icon
http://next.co.uk/nxtcm...13410/69d80a9fb606af6cf95ce405c42d027a/nike-logo-data.pngNike-Logo
http://next.co.uk/nxtcm.../5589310/1c043ec1f2fce380d995563fe4ca9ff2/adidas-data.pngadidas
http://next.co.uk/nxtcm...df38bf53a3be1943144054d/friends-like-these-1-min-data.jpgfriends like these... (1)-min
http://next.co.uk/nxtcm...785478/e921aaa6be25d0b05bfb548b9ceb6bfa/gap-logo-data.pngGap-logo
http://next.co.uk/nxtcm...88874/437f36502b6ae545cb3b2fa5e7a0167a/levis-min-data.jpgLEVIS-min
http://next.co.uk/nxtcm...868f213ef8639b980ba9/-0005-lipsy-london-v1-white-data.png_0005_Lipsy_London_V1_White
http://next.co.uk/nxtcm...e6af411aaef6deaadb87bedd6ea8eb5/riverisland-logo-data.pngriverisland-logo
http://next.co.uk/nxtcm...68/84f120592b0fdbde4477dec78fd6c37c/sketchers-1--data.jpgsketchers (1)
http://next.co.uk/nxtcm...39c66d0e1fd6b5ad1bbd091937a7004b/boden-logo-logo-data.pngBoden Logo - Logo
http://next.co.uk/nxtcm...ob/5134762/342edd77ec358f42f30acba17636c6f0/jojo-data.pngjojo
http://next.co.uk/nxtcm...790/c64607000d61d71bd3ad4b20ab5ecef9/white-stuff-data.jpgWhite Stuff
http://next.co.uk/nxtcm...4808/a20401acf7da635ab1d04d62cdab1657/reiss-logo-data.jpgreiss-logo
http://next.co.uk/nxtcm...be9e851defe23/-0007-laura-ashley-since-1953-b-1--data.png_0007_Laura_Ashley_Since_1953_...
http://next.co.uk/nxtcm...58/a98462ba0cf1f2b65277e16ea8f3809b/lancome-logo-data.pnglancome-logo
http://next.co.uk/nxtcm...13410/69d80a9fb606af6cf95ce405c42d027a/nike-logo-data.pngNike-Logo
http://next.co.uk/nxtcm.../5589310/1c043ec1f2fce380d995563fe4ca9ff2/adidas-data.pngadidas
http://next.co.uk/nxtcm...df38bf53a3be1943144054d/friends-like-these-1-min-data.jpgfriends like these... (1)-min
http://next.co.uk/nxtcm...785478/e921aaa6be25d0b05bfb548b9ceb6bfa/gap-logo-data.pngGap-logo
http://next.co.uk/nxtcm...88874/437f36502b6ae545cb3b2fa5e7a0167a/levis-min-data.jpgLEVIS-min
http://next.co.uk/nxtcm...868f213ef8639b980ba9/-0005-lipsy-london-v1-white-data.png_0005_Lipsy_London_V1_White
http://next.co.uk/nxtcm...e6af411aaef6deaadb87bedd6ea8eb5/riverisland-logo-data.pngriverisland-logo
http://next.co.uk/nxtcm...68/84f120592b0fdbde4477dec78fd6c37c/sketchers-1--data.jpgsketchers (1)
http://next.co.uk/nxtcm...39c66d0e1fd6b5ad1bbd091937a7004b/boden-logo-logo-data.pngBoden Logo - Logo
http://next.co.uk/nxtcm...ob/5134762/342edd77ec358f42f30acba17636c6f0/jojo-data.pngjojo
http://next.co.uk/nxtcm...790/c64607000d61d71bd3ad4b20ab5ecef9/white-stuff-data.jpgWhite Stuff
http://next.co.uk/nxtcm...4808/a20401acf7da635ab1d04d62cdab1657/reiss-logo-data.jpgreiss-logo
http://next.co.uk/nxtcm...be9e851defe23/-0007-laura-ashley-since-1953-b-1--data.png_0007_Laura_Ashley_Since_1953_...
http://next.co.uk/nxtcm...58/a98462ba0cf1f2b65277e16ea8f3809b/lancome-logo-data.pnglancome-logo
http://next.co.uk/Images/Structural/RecentlyViewed/loader.gifLoading...
http://next.co.uk/stati...icons/footer/next/v1/socialmedia/icon-social-facebook.svg
http://next.co.uk/stati.../icons/footer/next/v1/socialmedia/icon-social-twitter.svg
http://next.co.uk/stati...cons/footer/next/v1/socialmedia/icon-social-instagram.svg
http://next.co.uk/stati...cons/footer/next/v1/socialmedia/icon-social-pinterest.svg
http://next.co.uk/stati.../icons/footer/next/v1/socialmedia/icon-social-youtube.svg
http://next.co.uk/static-content/icons/footer/next/v1/quicklinks/myaccount.svgMy Account
http://next.co.uk/stati...tent/icons/footer/next/v1/quicklinks/languageselector.svgChoose your shopping location
http://next.co.uk/stati...icons/footer/next/v1/quicklinks/new-next-storelocator.svgStore Locator
http://next.co.uk/static-content/icons/footer/next/v1/quicklinks/startachat.svgStart a Chat
http://next.co.uk/static-content/icons/shared/chevron.svgExpand
http://next.co.uk/static-content/icons/shared/chevron.svgExpand
http://next.co.uk/static-content/icons/shared/chevron.svgExpand
http://next.co.uk/static-content/icons/shared/chevron.svgExpand


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
155 16 171


Too many (16) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 16
Stylesheet URL rel type
http://next.co.uk/CSS/SASS/Poppins-font.min.cssstylesheet
http://next.co.uk/css/bundles/userConsent/css?v=2024.221.500.2stylesheet
http://next.co.uk/css/b...CX1eHoykxVCjpONZf2DC1CRjpW_ZdvhUU8eMeTg1?v=2024.221.500.2Stylesheet
http://next.co.uk/css/b...drc1eAtrHwI5gW46BeEZGizIRfcJsxRc9vyySWU1?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/SASS/Gel-3.0/Desktop/header.min.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/SASS/Gel-3.0/Desktop/Gel3-0.min.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/SASS/Gel-3.0/Desktop/green-theme.min.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/SASS/Gel-3.0/Desktop/VisionHeader.min.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/ModernisedHeader/storefronts.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/UI_plugins.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/CompetitionStorefront.css?v=2024.221.500.2Stylesheet
http://next.co.uk/CSS/SASS/Desktop/NextCreditPopup.css?v=2024.221.500.2Stylesheet
http://next.co.uk/nxtcm...rce/css/914/914/17cb41394d07f5a7c01f66cdacee5dc0/body.cssstylesheet
https://fonts.googleapi.../css2?family=Oswald:wght@300;400;500;600;700&display=swapstylesheet
https://fonts.googleapi...4,600;1,9..144,700;1,9..144,800;1,9..144,900&display=swapstylesheet
http://next.co.uk/css/b...s/tray/css?v=O1juPqdLvcnInzJ9ZMi8QjUzhllDVszgFSCpBl4wdog1stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
92 53 145


Too many (53) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 53
Script URL Type
http://next.co.uk/static-content/abtesting-sdk/next-uk-prod_abplatformconfig.jstext/javascript
http://next.co.uk/static-content/abtesting-sdk/abplatform.jstext/javascript
http://next.co.uk/static-content/gtm-sdk/gtm.js
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
text/javascript
text/javascript
http://next.co.uk/stati...-content/vendors/react/17.0.2/umd/react.production.min.js
http://next.co.uk/stati...tent/vendors/react/17.0.2/umd/react-dom.production.min.js
http://next.co.uk/static-content/vendors/core-js/3.18.3/core.min.js
http://next.co.uk/static-content/header/js/runtime~main.19aa2738.js
http://next.co.uk/static-content/header/js/366.44f7723c.js
http://next.co.uk/static-content/header/js/main.4c152858.js
http://next.co.uk/static-content/header/js/871.a75a5ab2.chunk.js
http://next.co.uk/static-content/header/js/539.429e52b6.chunk.js
http://next.co.uk/static-content/header/js/cutaway22-header.a70ec43c.chunk.js
http://next.co.uk/static-content/header/js/35.a23659e9.chunk.js
http://next.co.uk/static-content/header/js/566.df9eb394.chunk.js
http://next.co.uk/static-content/header/js/296.9c00ddf5.chunk.js
http://next.co.uk/static-content/header/js/default-header.ef574b13.chunk.js
http://next.co.uk/static-content/header/js/cutaway22-.5d650417.chunk.js
http://next.co.uk/static-content/footer/js/runtime~main.ff064cb5.js
http://next.co.uk/static-content/footer/js/967.66ca3a10.js
http://next.co.uk/static-content/footer/js/main.0fcc7a05.js
http://next.co.uk/static-content/footer/js/810.8a466beb.chunk.js
http://next.co.uk/static-content/footer/js/standard-footer.40ce106e.chunk.js
http://next.co.uk/Scripts/mobile/GAFirebase.js
http://next.co.uk/Scripts/mobile/GAFirebase.js
http://next.co.uk/scrip...pj2AcLxN8scdmLzf2yASqOeTezvwKM8AURkP8bc1?v=2024.221.500.2text/javascript
http://next.co.uk/nxtcm...ource/js/914/914/78e87ac1826cb628c1ffe275c53ffc8f/head.js
http://next.co.uk/scrip...BGmshoEQoONFc6gmiHkEM5Vqhxavskh7HA7lI381?v=2024.221.500.2text/javascript
http://next.co.uk/scrip...LL9zpfdX0Tv8jdr3gqk3LyoXuKRziwtmjEV6Er81?v=2024.221.500.2text/javascript
http://next.co.uk/Scripts/newsletter-signup.jstext/javascript
http://next.co.uk/Scripts/email-validation.jstext/javascript
http://next.co.uk/scrip...OVmP44ID-denj41sBAPti0aWtVx1DyulE0iUuok1?v=2024.221.500.2text/javascript
http://next.co.uk/jscontent?v=2024.221.500.2text/javascript
http://next.co.uk/jssettings?v=2024.221.500.2text/javascript
http://next.co.uk/KeepM...cripts/KeepMeInTheLoopBannerProcessor.js?v=2024.221.500.2text/javascript
http://next.co.uk/scrip...topTray/js?v=j5U8SDtorPa-TTmIRibZYqoWZ_3C3GqAdUhB3dluAOs1
http://next.co.uk/scrip...o8h8oAsPlNd7qMxzek20pKy1H4aUGjlQwiK-4_E1?v=2024.221.500.2text/javascript
http://next.co.uk/scrip...UjXzr3aKTGlSzr4GKY99kZVMqahMmwv3SEBVTNI1?v=2024.221.500.2text/javascript
http://next.co.uk/scrip...PLu_3QrHpikEUu2oSpLhyqvyLXVNqhuVjObAQH81?v=2024.221.500.2text/javascript
http://next.co.uk/Scripts/TotalPlatformSuperLightHelper.js?v=2024.221.500.2text/javascript
http://next.co.uk/Scripts/ModernisedHeader/CountryRedirect.js?v=2024.221.500.2text/javascript
http://next.co.uk/scrip...Jrg-3xxEiIfSfiAzow11OObgJQaGlzPiqFJoiiI1?v=2024.221.500.2text/javascript
http://next.co.uk/scripts/UI_plugins.js?v=2024.221.500.2text/javascript
http://next.co.uk/scripts/formValidation.js?v=2024.221.500.2text/javascript
http://next.co.uk/scripts/storefronts.js?v=2024.221.500.2text/javascript
http://next.co.uk/Scripts/DynamicBannerRetrieval.js?v=2024.221.500.2text/javascript
http://next.co.uk/nxtcm...ource/js/914/914/78e87ac1826cb628c1ffe275c53ffc8f/body.js
http://next.co.uk/Scripts/jquery.browser.jstext/javascript
http://next.co.uk/Scripts/StorefrontIERedirector.jstext/javascript
http://next.co.uk/eiirN...WK/S8R/24B/rkuRwByglh/7tiL0QE3Yw/FB0BajANQQk/TTx0Uj/QoFngtext/javascript
http://next.co.uk/scrip...rs/flowers?v=n9nhvzNntCvNXfCcizwqwyK5Lxcw1jMwYART7A0z_Cg1

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://next.co.uk/#newsletter-signup-ajax-containerBe in the know - Opt into Emai...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site next.co.uk could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 15,143
  Facebook Shares 13,977
  Facebook Comments 9,455
  Tweets 3
  LinkedIn 85

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/nextofficial
Twitter Accounthttps://www.twitter.com/nextofficial
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site next.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,697th most visited website in the world.
102th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain next.co.uk is the only one hosted on the server (ip : 23.33.181.71).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.33.181.71) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 231 days from today ( expires on : 2024-11-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
next.co.uk ( 10 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2023-11-12 2024-11-15
unknown old 0 years, 137 days ago 0 years, 231 days from today
unknown old


Domain Name Servers used by next.co.uk
DNS Name IP Address
next.co.uk23.197.109.157


Domain is going to expire in less than a year time (0 years, 231 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

×

Generating Report ......

Completed 0 of 30 tasks in generating the seo report!

"SEO Tools to Audit Websites for Improving Search Engine Rankings."

Recent Expired Domains       Expiring Domains       Top Domain Registrars       Most Popular Domain Extensions

Language Detection       Language Statistics       Directory Sponsor


HP Terms of use   |   News   |   FAQ   |   Contact Us

copyright © 2011-2024 seocert.net, all rights reserved