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Excellent Practice32
Improvement Could be Made10
Critical Issues to Attend7
Jun 30, 2020 03:27 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 50 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Declare language in use for your site.
  • Create RSS feed for your site.
  • ...     19
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   business   media   social   startups   stories   tech   technology  

Title
Business Insider India: Latest News on Tech, Careers & Jobs, Finance, Money, Politics, Life & Strategy

Words count: 14    Unique Words: 14    Length: 102 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Get the latest news through Business Insider India on tech, finance, politics, strategy, life and entertainment.

Words count: 16    Length: 112 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business Insider India: Latest News on Tech, Careers & ... www.businessinsider.in/
Get the latest news through Business Insider India on tech, finance, politics, strategy, life and entertainment.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Business news, technology news, finance news, careers, jobs, Business Insider India, tech, politics, BI India, strategy, lifestyle tips, money saving tips, entertainment news

Words count: 23    Length: 174 characters    keyword phrases count : 13

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:38% (5/13)
careers 0   (0%)
jobs 0   (0%)
tech 0   (0%)
politics 0   (0%)
strategy 0   (0%)
2 words:46% (6/13)
business news 0   (0%)
technology news 0   (0%)
finance news 0   (0%)
bi india 0   (0%)
lifestyle tips 0   (0%)
entertainment news 0   (0%)
3 words:15% (2/13)
business insider india 0   (0%)
money saving tips 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

apps  ban  business  cases  china  chinese  circle  coronavirus  covid  day  finance  government  icona  india  india's  indian  influencers  insider  jobs  july  jun  june  latest  mdash  media  minister  money  movies  ndash  played  pointing  release  report  result  rsquo  social  surrounding  tiktok  triangle  type 

Top 20 Keywords
Total Terms Count: 3,094

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
mdash 35 1.13%
media 30 0.97%
rsquo 29 0.94%
india 25 0.81%
played 24 0.78%
pointing 22 0.71%
type 22 0.71%
triangle 21 0.68%
jun 21 0.68%
surrounding 21 0.68%
circle 21 0.68%
icona 21 0.68%
ban 19 0.61%
apps 17 0.55%
covid 16 0.52%
indian 15 0.48%
chinese 14 0.45%
coronavirus 14 0.45%
china 13 0.42%
ndash 11 0.36%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11400000010016

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
.cls-1, .cls-2 { fill: #185f7d; } .cls-2 { fill-rule: evenodd; } .cls-3 { fill: #67c2e5; }

<H2>

(14)
From Paras Tomar to Technical Guruji to Aadil Khan — here’s what social media influencers have to say about the TikTok ban
Chinese apps banned in India – What will happen to the apps on your phone, should you remove the app and other questions answered
Tiktok has many rivals in India and the government ban is a blessing for them
There are ways around the TikTok ban⁠⁠— while PUBG may be banned via another list from the Indian government
India accounts for one-third of the world's missing females, says a UN report
One ventilator may be used for two coronavirus patients⁠— thanks to a significant feat by Indian researchers
India-China border is seeing heightened activity ⁠— these are the latest updates
MakeMyTrip is hoping international flights will start from July⁠— but it is also preparing for many quarters of big losses
Chinese app TikTok says it will meet with Indian government to submit clarifications
Microsoft is pausing all advertising on Facebook and Instagram
NHAI email server shut down after cyber attack
An Indian COVID-19 vaccine made by Bharat Biotech is set to enter human trials
China passes sweeping national security laws for Hong Kong, further crushing the city's autonomy
Here’s what to expect from Maruti and M&M to Hero Moto and Bajaj in monthly auto sales in June
<I> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://businessinsider.in/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.56 seconds - 111.81 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.94 s 0.07 s 0.06 s 0.02 s 5.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
63 Kb (62,614 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
63 Kb (62,614 bytes) 26 Kb (25,582 bytes) 37 Kb (37,032 bytes) 69.08 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
50 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.businessinsider.in/ and http://businessinsider.in are resolved to the same url :https://www.businessinsider.in/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
562 58 620


Too many links (620), it may be considered as spam!

Internal Links (link to pages within this domain) - 562
URL Anchor Text
http://businessinsider.in/#Globe IconAn icon of the world...
http://businessinsider.in/techTech Insider
http://businessinsider.in/businessBusiness
http://businessinsider.in/policyPolicy
http://businessinsider.in/strategyStrategy
http://businessinsider.in/advertisingAdvertising
http://businessinsider.in/scienceScience
http://businessinsider.in/thelifeLife
http://businessinsider.in/videosVideos
http://businessinsider.in/latestAll
https://www.businessinsider.in.cls-1, .cls-2 { ...
http://businessinsider.in/#
https://www.businessinsider.in.cls-1, .cls-2 { ...
http://businessinsider.in/techTech Insider
http://businessinsider.in/businessBusiness
http://businessinsider.in/policyPolicy
http://businessinsider.in/strategyStrategy
http://businessinsider.in/advertisingAdvertising
http://businessinsider.in/scienceScience
http://businessinsider.in/thelifeLife
http://businessinsider.in/videosVideos
http://businessinsider.in/all.cmsAll
http://businessinsider.in/#Globe IconAn icon of the world...
http://businessinsider.in/#
http://businessinsider.in/tech/appsApps
http://businessinsider.in/tech/mobileMobile
http://businessinsider.in/tech/enterpriseEnterprise
http://businessinsider.in/tech/gadgetsGadgets
https://www.businessinsider.in/...-ban/articleshow/76708492.cms
https://www.businessinsider.in/...-ban/articleshow/76708492.cmsFrom Paras Tomar to Technical ...
https://www.businessinsider.in/...tube/articleshow/76706829.cms
https://www.businessinsider.in/...tube/articleshow/76706829.cmsIndian TikTok users are asking...
https://www.businessinsider.in/...soon/articleshow/76705632.cms
https://www.businessinsider.in/...soon/articleshow/76705632.cmsThere are ways around the TikT...
https://www.businessinsider.in/...bile/articleshow/76683534.cms
https://www.businessinsider.in/...bile/articleshow/76683534.cmsSamsung Galaxy S20 Plus vs One...
https://www.businessinsider.in/...hing/articleshow/76658762.cms
https://www.businessinsider.in/...hing/articleshow/76658762.cmsSamsung Galaxy S20 Ultra revie...
https://www.businessinsider.in/...stry/articleshow/76625997.cms
https://www.businessinsider.in/...stry/articleshow/76625997.cms'Adverse' customs actions 'wit...
https://www.businessinsider.in/...tent/articleshow/76700166.cms
https://www.businessinsider.in/...tent/articleshow/76700166.cmsMicrosoft paused ad spending o...
https://www.businessinsider.in/...tims/articleshow/76700026.cms
https://www.businessinsider.in/...tims/articleshow/76700026.cmsFormer high-flying VC Michael ...
https://www.businessinsider.in/...etes/articleshow/76689929.cms
https://www.businessinsider.in/...etes/articleshow/76689929.cmsCodefresh just raised $27 mill...
https://www.businessinsider.in/...-car/articleshow/73732957.cms
https://www.businessinsider.in/...-car/articleshow/73732957.cmsEcho Auto: Alexa makes you fee...
https://www.businessinsider.in/...book/articleshow/73241333.cms
https://www.businessinsider.in/...book/articleshow/73241333.cmsApple's 'Magic Keyboard' clear...
https://www.businessinsider.in/...2020/articleshow/73137422.cms
https://www.businessinsider.in/...2020/articleshow/73137422.cmsDell unveils the G5 15 SE Spec...
http://businessinsider.in/business/corporatesCorporates
http://businessinsider.in/business/startupsStartups
http://businessinsider.in/business/ecommerceEcommerce
http://businessinsider.in/stock-marketStock Market
http://businessinsider.in/financeFinance
http://businessinsider.in/business/autoAuto
https://www.businessinsider.in/...robe/articleshow/76688571.cms
https://www.businessinsider.in/...robe/articleshow/76688571.cmsThe Ruchi Soya stock has grown...
https://www.businessinsider.in/...2020/articleshow/76681640.cms
https://www.businessinsider.in/...2020/articleshow/76681640.cmsTwo ways the H1-B visa freeze ...
https://www.businessinsider.in/...rore/articleshow/76657643.cms
https://www.businessinsider.in/...rore/articleshow/76657643.cmsCarlyle Group to buy 20% stake...
https://www.businessinsider.in/...onth/articleshow/76683954.cms
https://www.businessinsider.in/...onth/articleshow/76683954.cmsINTERVIEW: Paytm exec reveals ...
https://www.businessinsider.in/...demy/articleshow/76682648.cms
https://www.businessinsider.in/...demy/articleshow/76682648.cmsHere’s why Doubtnut is an attr...
https://www.businessinsider.in/...bond/articleshow/76639112.cms
https://www.businessinsider.in/...bond/articleshow/76639112.cmsByju’s is now a decacorn with ...
https://www.businessinsider.in/...ions/articleshow/76656989.cms
https://www.businessinsider.in/...ions/articleshow/76656989.cmsFlipkart witnesses 125% increa...
https://www.businessinsider.in/...ucts/articleshow/76568106.cms
https://www.businessinsider.in/...ucts/articleshow/76568106.cmsIndia tells Amazon, Flipkart, ...
https://www.businessinsider.in/...nute/articleshow/76552592.cms
https://www.businessinsider.in/...nute/articleshow/76552592.cmsMyntra’s End of Reason sale at...
https://www.businessinsider.in/...chases/slidelist/76700056.cms
https://www.businessinsider.in/...chases/slidelist/76700056.cmsHere are the 10 companies set ...
https://www.businessinsider.in/...otor/articleshow/76700045.cms
https://www.businessinsider.in/...otor/articleshow/76700045.cmsThis tiny electric vehicle man...
https://www.businessinsider.in/...read/articleshow/76700040.cms
https://www.businessinsider.in/...read/articleshow/76700040.cmsDow soars 580 points as optimi...
https://www.businessinsider.in/...teej/articleshow/76681567.cms
https://www.businessinsider.in/...teej/articleshow/76681567.cmsList of bank holidays in July ...
https://www.businessinsider.in/...cuts/articleshow/76662322.cms
https://www.businessinsider.in/...cuts/articleshow/76662322.cmsAccenture is laying people off...
https://www.businessinsider.in/...firm/articleshow/76662895.cms
https://www.businessinsider.in/...firm/articleshow/76662895.cmsWe spoke to 40 insiders about ...
https://www.businessinsider.in/...ales/articleshow/76702678.cms
https://www.businessinsider.in/...ales/articleshow/76702678.cmsHere’s what to expect from Mar...
https://www.businessinsider.in/...road/articleshow/76669260.cms
https://www.businessinsider.in/...road/articleshow/76669260.cmsWhat CEOs say India can learn ...
https://www.businessinsider.in/...irus/articleshow/76641767.cms
https://www.businessinsider.in/...irus/articleshow/76641767.cmsBajaj Auto denies that its Aur...
http://businessinsider.in/policy/economyEconomy
http://businessinsider.in/politicsPolitics
http://businessinsider.in/politics/electionsElections
http://businessinsider.in/politics/indiaIndia
https://www.businessinsider.in/...rsed/articleshow/76654402.cms
https://www.businessinsider.in/...rsed/articleshow/76654402.cmsSome of the salary cuts that c...
...

External Links (link to pages on other websites) - 58
URL Anchor Text
http://www.businessinsider.com?IR=CUnited States
http://www.businessinsider.com/international?IR=CInternational
http://www.businessinsider.de?IR=CDeutschland
http://www.businessinsider.com.au/Australia
http://www.businessinsider.co.id/Indonesia
http://www.businessinsider.my/Malaysia
http://www.businessinsider.sg/Singapore
http://www.businessinsider.com.pl/?IR=CPoland
https://www.businessinsider.com/nordic?IR=CNordic
http://www.businessinsider.nl/?IR=CNederland
http://www.businessinsider.fr/?IR=CFrance
http://it.businessinsider.comItaly
http://www.businessinsider.jpJapan
https://www.businessinsider.co.za/South Africa
https://www.businessinsider.es/Spain
https://www.businessinsider.mx/Mexico
http://www.businessinsider.com?IR=CUnited States
http://www.businessinsider.com/international?IR=CInternational
http://www.businessinsider.de?IR=CDeutschland
http://www.businessinsider.com.au/Australia
http://www.businessinsider.co.id/Indonesia
http://www.businessinsider.my/Malaysia
http://www.businessinsider.sg/Singapore
http://www.businessinsider.com.pl/?IR=CPoland
https://www.businessinsider.com/nordic?IR=CNordic
http://www.businessinsider.nl/?IR=CNederland
http://www.businessinsider.fr/?IR=CFrance
http://it.businessinsider.comItaly
http://www.businessinsider.jpJapan
https://www.businessinsider.co.za/South Africa
https://www.businessinsider.es/Spain
https://www.businessinsider.mx/Mexico
https://www.facebook.com/pages/...Insider-India/419305594841863Facebook
https://twitter.com/BiIndiaTwitter
https://www.linkedin.com/company/business-insider-india/Linkedin
https://www.instagram.com/businessinsiderin/?hl=enInstagram
https://www.quora.com/profile/Business-Insider-India-1Quora
https://www.facebook.com/BusinessInsiderIndia/
https://twitter.com/BiIndia
https://www.linkedin.com/company/3561328/
https://www.coursera.org/?utm_s...mpaign=businessinsider_footerCOURSERA
https://www.coursera.org/specia...mpaign=businessinsider_footerMaster Business Fundamentals f...
https://www.coursera.org/specia...mpaign=businessinsider_footerLeadership and Business Skill ...
https://www.coursera.org/specia...mpaign=businessinsider_footerTake Big Data from University ...
https://www.coursera.org/specia...mpaign=businessinsider_footerTake Machine Learning from Uni...
https://www.coursera.org/browse...mpaign=businessinsider_footerRead More
https://weather.com/en-IN?utm_s...mpaign=businessinsider_footerThe Weather Channel
https://weather.com/en-IN/india...ead-4-hospitalised?par=bi_rssAnother Gas Leak Mishap Strike...
https://weather.com/en-IN/india...stal-karnataka-goa?par=bi_rssExtremely Heavy Rainfall and T...
https://weather.com/en-IN/india...bengals-mandarmani?par=bi_rss36-ft Long Whale Carcass Washe...
https://weather.com/en-IN/india...-outbreak-of-ebola?par=bi_rssAfter Two-Year Battle, Congo O...
https://weather.com/en-IN?utm_s...mpaign=businessInsider_footerRead More
https://www.wattpad.com?utm_sou...mpaign=businessinsider_footerWattpad
https://www.wattpad.com/story/2...mpaign=businessinsider_footerA Heart Can Hope
https://www.wattpad.com/story/2...mpaign=businessinsider_footerA Sliver of Hope
https://www.wattpad.com/story/2...mpaign=businessinsider_footerSomething To Live For
https://www.wattpad.com/story/2...mpaign=businessinsider_footerLast Drop of Water
https://www.wattpad.com?utm_sou...mpaign=businessinsider_footerRead More

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
249 247 2


2 images do not have Alt values.

Image URL - 249
URL ALT Text
http://b.scorecardresearch.com/p?c1=2&c2=9900186&cv=2.0&cj=1
http://b.scorecardresearch.com/p?c1=2&c2=13194393&cv=2.0&cj=1
https://www.businessinsider.in/photo/60085318/default-thumb.jpgFrom Paras Tomar to Technical ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgIndian TikTok users are asking...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgThere are ways around the TikT...
http://businessinsider.in/thumb/msid-60732625,width-400,height-225.cmsComing Soon
http://businessinsider.in/thumb/msid-60732625,width-400,height-225.cmsComing Soon
http://businessinsider.in/thumb/msid-60732625,width-400,height-225.cmsComing Soon
https://www.businessinsider.in/photo/60085318/default-thumb.jpgSamsung Galaxy S20 Plus vs One...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgSamsung Galaxy S20 Ultra revie...
https://www.businessinsider.in/photo/60085318/default-thumb.jpg'Adverse' customs actions 'wit...
http://businessinsider.in/thumb/msid-60732625,width-400,height-225.cmsComing Soon
http://businessinsider.in/thumb/msid-60732625,width-400,height-225.cmsComing Soon
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 1 5


You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://businessinsider.in/css_combined/minify-1,version-298,pagename-default.cmsstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
13 1 14


You have 13 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.businessinsider.in/...se-apps/liveblog/76702579.cms


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-5594188-22 Excellent! the website implements Google Analytics.

Links From Root Domains
60
Excellent! You do have a lot of root domains (60) linked to your site businessinsider.in.

60
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page...ww.facebook.com/pages/Business-Insider-India/419305594841863
Twitter Accounthttps://twitter.com/BiIndia
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site businessinsider.in is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,959th most visited website in the world.
437th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - speakingtree.in, businessinsider.in) hosted on the same server as businessinsider.in (ip : 104.102.205.22).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.102.205.22) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
8 years, 174 days old ( 1st registered on : 2012-01-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 149 days from today ( expires on : 2021-12-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
businessinsider.in ( 18 characters )

Domain Registrar : INRegistry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2012-01-12 2019-12-07 2021-12-01
8 years, 174 days old 0 years, 210 days ago 1 year, 149 days from today
8 years, 174 days old


Domain Name Servers used by businessinsider.in
DNS Name IP Address
pdns1.ultradns.net204.74.108.1
pdns6.ultradns.co.uk204.74.115.1
pdns2.ultradns.net204.74.109.1
pdns4.ultradns.org199.7.69.1
pdns5.ultradns.info204.74.114.1
pdns3.ultradns.org199.7.68.1


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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