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smartcompany.com.au favicon SmartCompany: Breaking news, advice and opinion for Australian entrepreneurs smartcompany.com.au

Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend8
Mar 29, 2024 05:11 AM

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Detailed Reviews

Related Category
Most related categories of this website.

advertising   careers   community   courses   dog   science   social   startups  

Title
SmartCompany: Breaking news, advice and opinion for Australian entrepreneurs

Words count: 9    Unique Words: 9    Length: 76 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
SmartCompany is the voice of Australian entrepreneurship, publishing breaking news, must-read analysis and hearty advice.

Words count: 15    Length: 121 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
SmartCompany: Breaking news, advice and opinion for ... www.smartcompany.com.au/
SmartCompany is the voice of Australian entrepreneurship, publishing breaking news, must-read analysis and hearty advice.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  articles  australia  australian  awards  big  brand  business  david  entrepreneurs  expand  finance  founder  funding  grants  industries  jones  making  march  marketing  news  opinion  plans  predictions  products  reflections  resources  retail  rsquo  senate  small  smart  smartcompany  smes  startups  tegan  trading  webinar  women  year 

Top 20 Keywords
Total Terms Count: 1,628

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
march 28 1.72%
business 23 1.41%
rsquo 22 1.35%
smartcompany 21 1.29%
startups 16 0.98%
smart 14 0.86%
awards 13 0.80%
retail 12 0.74%
news 12 0.74%
year 11 0.68%
small 9 0.55%
predictions 9 0.55%
founder 9 0.55%
australia 8 0.49%
expand 8 0.49%
advice 7 0.43%
funding 7 0.43%
australian 7 0.43%
big 6 0.37%
tegan 6 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1518151400111056

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
SmartCompany

<H2>

(5)
2023 reflections, 2024 predictions with Code Like A Girl’s Ally Watson
Untitled Group co-founder reflects on last 12 months after sweeping The Smart50 Awards 2023
Leadership shakeup at Finder: Australian CEO exits in recent layoffs
Calls to increase competition amid Chemist Warehouse’s merger with Sigma Healthcare
AWS and SmartCompany are offering a suite of free resources to help you grow your startup

<H3>

(18)
Femtek secures $1 million for its cycle tracking ring you only wear to bed
Small businesses “at the heart of our decision-making”: Julie Collins
Where are the women tradies? Boosting representation can help fill the industry’s 90,000 shortfall
SMEs invited to have their say on the ACCC’s new VIP competition complaint system
Why online dating is facing an onslaught of AI-powered fraud
Women founders received only 3.9% of all student startup funding over past decade
Easter 2024: Your state-by-state guide to retail trading rules
Senate votes for $30,000 instant asset write-off, expanded eligibility for SMEs
How Jacqui Lambie and David Pocock are making small business big business in the Senate
Kiki officially gets back into subletting, but the “girls only” group is staying
CBA boss suggests ban on cash payments above $500
Solomon Lew to demerge Peter Alexander and Smiggle from Premier Investments
Five actionable steps to unleash your influence quotient
The Body Shop is exactly the kind of activist brand consumers want. So why did it fail?
How small businesses can embrace AI automation to unlock growth
Latest from Inc. Australia
Partner Content
Partner content

<H4>

(15)
2023 reflections, 2024 predictions with Man of Many’s Scott Purcell
2023 reflections, 2024 predictions with KeepCup’s Abigail Forsyth
2023 reflections, 2024 predictions with Good Citizens’ Nik Robinson
Teamwork and serious effort pay off as Smart50 winners celebrate their staff
Male founders outnumber women in 2023 Smart50 Awards, showing more work needs to be done
The Smart50 2023 Marketing Award winner: Untitled Group
Queensland awards $5.5 million in grants to boost SME innovation
Five ANZ startups that raised $36.4 million this week
Hola Health secures $4.5 million to slash wait times with on-demand telehealth
Buyers sought as ‘smart’ cookware brand Zega falls into voluntary administration
How ‘sticking to fundamentals’ helped underwear retailer Step One sell 15 million pairs in seven years
How ethical are the $62 worth of Easter chocolates we’ll each buy this year?
Going global: Tips to expand your business beyond Australia
Webinar: Nail the foundations: Consolidate, innovate and expand
How Telstra’s business-grade fibre helped Fortress reach new heights
<H5>
(1)
Acknowledgement of Country
<H6>
(4)
Webinar: Nail the foundations: Consolidate, innovate and expand
AWS and SmartCompany are offering a suite of free resources to help you grow your startup
Get your game face on: How internet speed and reliability helped Fortress conquer a niche market
Thriving Against Odds: The Practical Tools Every SME Needs
<I> (11)
<EM> (1)SmartCompany


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
32.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-au Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.smartcompany.com.au/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.54 seconds - 110.84 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.55 s 0.07 s 0.06 s 0.02 s 4.79 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
60 Kb (59,852 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
60 Kb (59,852 bytes) 13 Kb (12,835 bytes) 47 Kb (47,017 bytes) 27.30 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.smartcompany.com.au/ and http://smartcompany.com.au are resolved to the same url :https://www.smartcompany.com.au/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
255 15 270


Too many links (270), it may be considered as spam!

Internal Links (link to pages within this domain) - 255
URL Anchor Text
http://smartcompany.com.au/#Log In
https://www.smartcompany.com.au/business-advice/Business Advice
https://www.smartcompany.com.au/business-advice/franchising/Franchising
https://www.smartcompany.com.au/business-advice/innovation/Innovation
https://www.smartcompany.com.au/...dvice/intellectual-property/Intellectual Property
https://www.smartcompany.com.au/business-advice/legal/Legal
https://www.smartcompany.com.au/business-advice/politics/Politics
https://www.smartcompany.com.au/business-advice/strategy/Strategy
https://www.smartcompany.com.au/finance/Finance
https://www.smartcompany.com.au/finance/cashflow/Cashflow
https://www.smartcompany.com.au/finance/economy/Economy
https://www.smartcompany.com.au/finance/fraud/Fraud
https://www.smartcompany.com.au/finance/funding/Funding
https://www.smartcompany.com.au/finance/grants/Grants
https://www.smartcompany.com.au/finance/tax/Tax
https://www.smartcompany.com.au/finance/superannuation/Superannuation
https://www.smartcompany.com.au/growth/Growth
https://www.smartcompany.com.au/industries/Industries
https://www.smartcompany.com.au/industries/agribusiness/Agribusiness
https://www.smartcompany.com.au/...es/construction-engineering/Construction
https://www.smartcompany.com.au/industries/energy-resources/Energy & Resources
https://www.smartcompany.com.au/industries/hospitality/Hospitality
https://www.smartcompany.com.au/industries/manufacturing/Manufacturing
https://www.smartcompany.com.au/industries/property/Property
https://www.smartcompany.com.au/industries/retail/Retail
https://www.smartcompany.com.au/...dustries/telecommunications/Telecommunications
https://www.smartcompany.com.au/industries/tourism/Tourism
https://www.smartcompany.com.au/...ustries/transport-logistics/Transport
https://www.smartcompany.com.au/marketing/Marketing
https://www.smartcompany.com.au/marketing/advertising/Advertising
https://www.smartcompany.com.au/marketing/branding/Branding
https://www.smartcompany.com.au/marketing/networking/Networking
https://www.smartcompany.com.au/marketing/public-relations/Public Relations
https://www.smartcompany.com.au/marketing/sales/Sales
https://www.smartcompany.com.au/marketing/social-media/Social Media
https://www.smartcompany.com.au/people-human-resources/People & Human Resources
https://www.smartcompany.com.au/...ources/industrial-relations/Industrial Relations
https://www.smartcompany.com.au/...-human-resources/leadership/Leadership
https://www.smartcompany.com.au/...le-human-resources/managing/Managing
https://www.smartcompany.com.au/...uman-resources/productivity/Productivity
https://www.smartcompany.com.au/...es/professional-development/Professional Development
https://www.smartcompany.com.au/...esources/recruitment-hiring/Recruitment & Hiring
https://www.smartcompany.com.au/...ources/training-development/Training & Development
https://www.smartcompany.com.au/...e-human-resources/wellbeing/Wellbeing
https://www.smartcompany.com.au/entrepreneurs/Entrepreneurs
https://www.smartcompany.com.au/partner-content/Partner Content
https://www.smartcompany.com.au/partner-content/articles/Articles
https://www.smartcompany.com.au/article-series/Article Series
https://www.smartcompany.com.au/partner-content/ebooks/eBooks
https://www.smartcompany.com.au/partner-content/webinars/Webinars
https://www.smartcompany.com.au/startupsmart/Startups
https://www.smartcompany.com.au/startupsmart/news/News
https://www.smartcompany.com.au/startupsmart/analysis/Analysis
https://www.smartcompany.com.au/startupsmart/advice/Advice
https://www.smartcompany.com.au/startupsmart/op-ed/Opinion
https://www.smartcompany.com.au/startupsmart/profiles/Profiles
https://www.smartcompany.com.au/sustainability/Sustainability
https://www.smartcompany.com.au/technology/Technology
https://www.smartcompany.com.au/technology/apps/Apps
https://www.smartcompany.com.au/technology/cyber-security/Cyber Security
https://www.smartcompany.com.au/technology/seo/SEO
https://www.smartcompany.com.au/partner-content/event/Events
https://events.smartcompany.com.au/smart50Smart50
https://www.smartcompany.com.au/video/Video
http://smartcompany.com.au/subscribeSubscribe
http://smartcompany.com.au/
http://smartcompany.com.au/subscribe/Subscribe
http://smartcompany.com.au/#Log In
https://www.smartcompany.com.au/video/Video
https://events.smartcompany.com.au/smart50Smart50
https://www.smartcompany.com.au/business-advice/Business Advice
https://www.smartcompany.com.au/tag/the-pitch/the Pitch
https://www.smartcompany.com.au/partner-content/event/Events
https://www.smartcompany.com.au/startupsmart/Startups
https://www.smartcompany.com.au/industries/retail/Retail
https://www.smartcompany.com.au/...big-data-adobe-advancements/Neural Notes: CSIRO’s AI bluep...
https://www.smartcompany.com.au/...ogy/artificial-intelligence/Artificial Intelligence
https://www.smartcompany.com.au/...big-data-adobe-advancements/
https://www.smartcompany.com.au/...ion-cycle-tracking-ring-bed/Femtek secures $1 million for ...
https://www.smartcompany.com.au/...ion-cycle-tracking-ring-bed/
https://www.smartcompany.com.au/...ion-cycle-tracking-ring-bed/
https://www.smartcompany.com.au/exclusive/SmartCompany Exclusive
https://www.smartcompany.com.au/...cision-making-julie-collins/Small businesses “at the heart...
https://www.smartcompany.com.au/...cision-making-julie-collins/
https://www.smartcompany.com.au/...cision-making-julie-collins/
https://www.smartcompany.com.au/opinion/Opinion
https://www.smartcompany.com.au/...ll-industry-90000-shortfall/Where are the women tradies? B...
https://www.smartcompany.com.au/...ll-industry-90000-shortfall/
https://www.smartcompany.com.au/...ll-industry-90000-shortfall/
https://www.smartcompany.com.au/...es/construction-engineering/Construction & Engineering
https://www.smartcompany.com.au/...ed-complaint-draft-treasury/SMEs invited to have their say...
https://www.smartcompany.com.au/...ed-complaint-draft-treasury/
https://www.smartcompany.com.au/...ed-complaint-draft-treasury/
https://www.smartcompany.com.au/business-advice/competition/Competition
https://www.smartcompany.com.au/...-onslaught-ai-powered-fraud/Why online dating is facing an...
https://www.smartcompany.com.au/...-onslaught-ai-powered-fraud/
https://www.smartcompany.com.au/...-onslaught-ai-powered-fraud/
https://www.smartcompany.com.au/technology/apps/Apps
https://www.smartcompany.com.au/...ing-decade-nextgen-ventures/Women founders received only 3...
https://www.smartcompany.com.au/...ing-decade-nextgen-ventures/
...

External Links (link to pages on other websites) - 15
URL Anchor Text
https://www.inc-aus.com/bill-mur...e-widget&utm_campaign=latestUnited Airlines Just Announced...
https://www.inc-aus.com/sydney-s...e-widget&utm_campaign=latestHow E.l.f. Cosmetics and Liqui...
https://www.inc-aus.com/araceli-...e-widget&utm_campaign=latestHow 3 Female Entrepreneurs Are...
https://www.inc-aus.com/sam-blum...e-widget&utm_campaign=latestThe Key Bridge Collapse Means ...
https://www.inc-aus.com/melissa-...e-widget&utm_campaign=latestThe Government Just Expanded I...
https://www.inc-aus.com?utm_sour...e-widget&utm_campaign=latestMore from Inc. Australia
https://www.facebook.com/SmartCompany
https://twitter.com/smartcompany
https://www.instagram.com/smartcompanyau/
https://www.linkedin.com/company/smartcompany
https://www.youtube.com/channel/UCfZtBPn8YSWnc21dQu4TRSA
https://www.crikey.com.au/Crikey
https://www.themandarin.com.au/The Mandarin
https://www.inc-aus.com/Inc. Australia
https://www.privatemedia.com.au/Private Media

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
45 44 1


1 images do not have Alt values.

Image URL - 45
URL ALT Text
https://www.smartcompany.com.au/...p-content/themes/smartcompany/img/icon-close.svgClose Menu
https://www.smartcompany.com.au/wp-content/themes/smartcompany/img/logo.svgSmartCompany
https://www.smartcompany.com.au/...ploads/2024/03/Watchdog-3.png?w=519&h=251&crop=1AI neural notes
https://www.smartcompany.com.au/...ads/2024/03/olivia-femtek.jpg?w=306&h=148&crop=1femtek
https://www.smartcompany.com.au/...ds/2024/03/Chocd-Full-1-1.jpg?w=306&h=148&crop=1Julie Collins small businesses
https://www.smartcompany.com.au/...4/03/AdobeStock_502056162.jpg?w=306&h=148&crop=1women tradies construction
https://www.smartcompany.com.au/...2024/01/andrew-leigh-2023.jpg?w=306&h=148&crop=1merger complaints accc
https://www.smartcompany.com.au/...4/03/AdobeStock_289481840.jpg?w=306&h=148&crop=1online dating apps
https://www.smartcompany.com.au/...ds/2023/02/women-startups.jpg?w=306&h=148&crop=1women startups small business
https://www.smartcompany.com.au/...4/03/AdobeStock_311806215.jpg?w=306&h=148&crop=1Easter trading
https://www.smartcompany.com.au/...nsel-wVoP_Q2Bg_A-unsplash.jpg?w=306&h=148&crop=1restaurant skills shortage bus...
https://www.smartcompany.com.au/...ploads/2024/03/Watchdog-2.png?w=306&h=148&crop=1Senators David Pocock and Jacq...
https://www.smartcompany.com.au/...024/03/kiki-sublet-return.jpg?w=306&h=148&crop=1kiki sublet girls who nyc
https://www.smartcompany.com.au/...ds/2021/08/CBA-Matt-Comyn.jpg?w=306&h=148&crop=1CBA Matt Comyn crypto
https://www.smartcompany.com.au/...09/Peter-Alexander-upload.jpg?w=306&h=148&crop=1peter alexander
https://www.smartcompany.com.au/...ploads/2023/10/CA6A2490-1.jpg?w=306&h=148&crop=1linkedin influence
https://www.smartcompany.com.au/...973591_Editorial_Use_Only.jpg?w=306&h=148&crop=1the body shop
https://www.smartcompany.com.au/...ot-Photography-0G9A5626-1.jpg?w=306&h=148&crop=1Lauren Ryder. AI
https://www.smartcompany.com.au/.../2024/03/Monday.com-webinar-1600x1066-1.png?w=95Webinar: Nail the foundations:...
https://www.smartcompany.com.au/.../03/AWS-segmentation-article-1466x710-1.png?w=95AWS and SmartCompany are offer...
https://www.smartcompany.com.au/...ds/2024/02/Telstra-article-1-1466x710-1.png?w=95Get your game face on: How int...
https://www.smartcompany.com.au/...24/03/Fifo-Capital-article-2-1466x710-1.png?w=95Thriving Against Odds: The Pra...
https://www.smartcompany.com.au/...023/12/Untitled-design-12.png?w=626&h=303&crop=1Code Like A Girl
https://www.smartcompany.com.au/...Template_1466x710_purcell.png?w=412&h=200&crop=1man of many
https://www.smartcompany.com.au/...s/2023/12/Abigail-Forsyth.jpg?w=412&h=200&crop=1keepcup
https://www.smartcompany.com.au/...te_1466x710_NikRoberstson.png?w=412&h=200&crop=1good citizens
https://www.smartcompany.com.au/.../Untitled-Group-founders.jpeg?w=626&h=303&crop=1Untitled Group founders team s...
https://www.smartcompany.com.au/...nner_Smart50-Awards-2023-.jpg?w=412&h=200&crop=1StudioHawk winners accept Smar...
https://www.smartcompany.com.au/...oads/2023/11/Smart50-logo.png?w=412&h=200&crop=1Smart50 2023 logo
https://www.smartcompany.com.au/...m-Smart50-Marketing-Award.jpg?w=412&h=200&crop=1Untitled Group marketing team ...
https://www.smartcompany.com.au/.../Chris-Ellis-Finder-CEO-1.jpg?w=626&h=303&crop=1Finder
https://www.smartcompany.com.au/...ads/2024/03/leanne-linard.jpg?w=412&h=200&crop=1leanne linard
https://www.smartcompany.com.au/...oads/2024/03/cauldron-ceo.jpg?w=412&h=200&crop=1Cauldron co-founder and CEO Mi...
https://www.smartcompany.com.au/...4/03/hola-health-founders.jpg?w=412&h=200&crop=1hola health
https://www.smartcompany.com.au/...23/12/chemist-warehouse-1.jpg?w=626&h=303&crop=1chemist warehouse sigma health...
https://www.smartcompany.com.au/...ga-cookware-international.jpg?w=412&h=200&crop=1zega-cookware
https://www.smartcompany.com.au/...uploads/2024/03/SMartCO-9.png?w=412&h=200&crop=1Step One founder
https://www.smartcompany.com.au/...4/03/AdobeStock_127922615.jpg?w=412&h=200&crop=1Easter chocolate
https://www.smartcompany.com.au/...tation-article-1466x710-1.png?w=626&h=303&crop=1growing a startup
https://www.smartcompany.com.au/...03/FedEx_article3_march24.jpg?w=412&h=200&crop=1expanding your business
https://www.smartcompany.com.au/...y.com-webinar-1600x1066-1.png?w=412&h=200&crop=1business success
https://www.smartcompany.com.au/...ra-article-3.1-1466x710-1.png?w=412&h=200&crop=1business-grade fibre
https://www.smartcompany.com.au/wp-content/themes/smartcompany/img/logo.svgSmartCompany
https://www.smartcompany.com.au/wp-content/themes/smartcompany/img/logo-alt.svgSmartCompany
https://px.ads.linkedin.com/collect/?pid=2245724&fmt=gif


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 2 8


You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://www.smartcompany.com.au/...s/dist/block-library/style.min.css?m=1710875768gstylesheettext/css
https://www.smartcompany.com.au/.../themes/smartcompany/css/style.css?m=1711504527gstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
36 6 42


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
https://www.googletagmanager.com/gtag/js?id=UA-307271-2
https://www.smartcompany.com.au/...MaqnlSvKAWhGft4shDNpsKS5urX2wVO8xTjcr+N4KR/fwjkztext/javascript
https://securepubads.g.doubleclick.net/tag/js/gpt.js?ver=1.0#asyncloadtext/javascript
https://www.smartcompany.com.au/...es/smartcompany/js/dist/scripts.js?m=1711504527gtext/javascript
https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.8.2/js/all.min.js?ver=1text/javascript
https://stats.wp.com/e-202413.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.smartcompany.com.au/startupsmart/news/News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site smartcompany.com.au could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 80
  Facebook Shares 119
  Facebook Comments 5
  Tweets 1,402
  LinkedIn 585

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/SmartCompany
Twitter Accounthttps://twitter.com/smartcompany
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
85 Excellent! the website has a good Child Safe Score (85/100).

85
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site smartcompany.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
117,772th most visited website in the world.
5,074th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - smartcompany.com.au) hosted on the same server as smartcompany.com.au (ip : 143.204.23.47).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 143.204.23.47) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
smartcompany.com.au ( 19 characters )

Domain Registrar : AU-NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2022-11-04 unknown
unknown old 1 year, 145 days ago unknown from today
unknown old


Domain Name Servers used by smartcompany.com.au
DNS Name IP Address
fay.ns.cloudflare.com108.162.192.115
dion.ns.cloudflare.com108.162.193.156


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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