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Excellent Practice37
Improvement Could be Made7
Critical Issues to Attend7
Jul 5, 2020 07:25 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 370 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   comics   community   directory   planet   shop   television  

Title
Powell’s Books | The World’s Largest Independent Bookstore

Words count: 7    Unique Words: 7    Length: 62 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop new, used, rare, and out-of-print books. Powell's is an independent bookstore based in Portland, Oregon. Browse staff picks, author features, and more.

Words count: 23    Length: 156 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Powell’s Books | The World’s Largest Independent ... www.powells.com/
Shop new, used, rare, and out-of-print books. Powell's is an independent bookstore based in Portland, Oregon. Browse staff picks, author features, and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
buy books online, used books, sell books online, shop used books, second hand books, rare books, out-of-print books, used textbooks, sell books, sell textbooks, sell back textbooks, cheap books, selling books, used children's books, used fiction, used nonfiction, used mysteries, used sci-fi, author interviews, popular books, staff pick books, browse books, books store events, author events, author features, original essays from authors, out of print books, bookstore employee's favorite books, on

Words count: 74    Length: 500 characters    keyword phrases count : 29

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:3% (1/29)
on 0   (0%)
2 words:52% (15/29)
used books 0   (0%)
rare books 0   (0%)
used textbooks 0   (0%)
sell books 0   (0%)
sell textbooks 0   (0%)
cheap books 0   (0%)
selling books 0   (0%)
used fiction 0   (0%)
used nonfiction 0   (0%)
used mysteries 0   (0%)
author interviews 0   (0%)
popular books 0   (0%)
browse books 0   (0%)
author events 0   (0%)
author features 0   (0%)
3 words:31% (9/29)
buy books online 0   (0%)
sell books online 0   (0%)
shop used books 0   (0%)
second hand books 0   (0%)
sell back textbooks 0   (0%)
used children's books 0   (0%)
used sci-fi 0   (0%)
staff pick books 0   (0%)
books store events 0   (0%)
4 words:14% (4/29)
out-of-print books 0   (0%)
original essays from authors 0   (0%)
out of print books 0   (0%)
bookstore employee's favorite books 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  antiracist  authors  bestsellers  black  books  bookstore  browse  cards  celebrate  days  essays  events  features  feel  gift  hands  hook  ibram  independent  jackson  jewell  kendi  kids  matters  offer  online  parker  picks  powell  print  read  rsquo  sell  signed  staff  stamped  store  textbooks  women 

Top 20 Keywords
Total Terms Count: 895

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
books 40 4.47%
authors 13 1.45%
read 11 1.23%
black 8 0.89%
sell 8 0.89%
picks 7 0.78%
independent 7 0.78%
antiracist 7 0.78%
celebrate 6 0.67%
bookstore 6 0.67%
kendi 6 0.67%
ibram 6 0.67%
hands 5 0.56%
staff 5 0.56%
store 5 0.56%
kids 4 0.45%
parker 4 0.45%
hook 4 0.45%
gift 4 0.45%
matters 4 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0326940010100107

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(32)
Antiracist Reading
Antiracist Reading
Antiracist Reading for Kids
Antiracist Reading for Kids
Picks of the Month
Picks of the Month
Bestsellers
Bestsellers
Celebrate Black Authors: Essays and Memoirs
Celebrate Black Authors: Essays and Memoirs
Celebrate Black Authors: Poetry
Celebrate Black Authors: Poetry
Celebrate Black Authors: Romance
Celebrate Black Authors: Romance
Why Independence Matters
Why Independence Matters

<H3>

(69)
How to Be an Antiracist
Me and White Supremacy
Why Are All the Black Kids Sitting Together in the Cafeteria?
So You Want to Talk About Race
White Rage
How to Be an Antiracist
Me and White Supremacy
Why Are All the Black Kids Sitting Together in the Cafeteria?
So You Want to Talk About Race
The Undefeated
Ghost Boys
The Hate U Give
Stamped
This Book Is Anti-Racist
The Undefeated
Ghost Boys
The Hate U Give
Stamped
Catch and Kill
A Better Man
Death in Her Hands
A Burning
Thank You, Helpers
Catch and Kill
A Better Man
Death in Her Hands
A Burning
The Vanishing Half
Stamped From the Beginning
Beloved
All About Love
Circe
The Vanishing Half
Stamped From the Beginning
Beloved
All About Love
How to Be an Antiracist
Transgender Rights Activist Janet Mock
The Yellow House
Survival Math
This Is What America Looks Like
The Dragons, the Giant, the Women
Dapper Dan
The Yellow House
Survival Math
This Is What America Looks Like
The Dragons, the Giant, the Women
Magical Negro
American Sonnets for My Past and Future Assassin
1919
Roll Deep
Brown
Magical Negro
American Sonnets for My Past and Future Assassin
1919
Roll Deep
Upsy Daisy
Hook Shot
Sweet Talkin' Lover
A Hope Divided
The Perfect Find
Upsy Daisy
Hook Shot
Sweet Talkin' Lover
A Hope Divided
Signed Editions
Award Winners
Souvenirs
Book Club Subscriptions

<H4>

(4)
Stay Connected
Help
Explore
Account
<B> (1)Hello, | Login
<I> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
52.4

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://powells.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.05 seconds - 124.36 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
18.65 s 0.15 s 0.13 s 0.03 s 10.45 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
131 Kb (130,573 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
131 Kb (130,573 bytes) 7 Kb (6,611 bytes) 124 Kb (123,962 bytes) 5.33 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
370 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.powells.com/ and http://powells.com are resolved to the same url :https://www.powells.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.powells.com/login?returnurl=%2f
http://powells.com/featured/nonfiction-sale?mpp=100
http://powells.com/featured/nonfiction-sale?mpp=100


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
216 5 221


Too many links (221), it may be considered as spam!

Internal Links (link to pages within this domain) - 216
URL Anchor Text
https://www.powells.com/
http://powells.com/myaccountmy account
https://www.powells.com/login?returnurl=%2fLogin
https://www.powells.com/subjectsBrowse
https://www.powells.com/new-arrivalsNew Arrivals
https://www.powells.com/bestsellersBestsellers
http://www.powells.com/awardsAward Winners
https://www.powells.com/signed-preordersSigned Preorders
https://www.powells.com/signed-editionsSigned Editions
https://www.powells.com/digital-audio-booksDigital Audio Books
https://www.powells.com/categorySee All Subjects
https://www.powells.com/usedUsed
https://www.powells.com/staff-picksStaff Picks
http://www.powells.com/staff-picksStaff Picks
https://www.powells.com/staff-top-fives-2019Staff Top Fives
https://www.powells.com/picks-of-the-month-2020Picks of the Month
https://www.powells.com/book-club-subscriptionsBook Club Subscriptions
http://www.powells.com/p...-to-read-before-you-die-21st-century25 Books From the 21st Century
http://www.powells.com/p...ts/25-memoirs-to-read-before-you-die25 Memoirs to Read Before You ...
http://www.powells.com/p...to-read-before-you-die-world-edition25 Global Books to Read Before...
https://www.powells.com/25-women-to-read-before-you-die25 Women to Read Before You Di...
https://www.powells.com/25-books-to-read-before-you-die25 Books to Read Before You Di...
https://www.powells.com/gifts/giftcardsGifts + Gift Cards
https://www.powells.com/gifts/giftcardsGift Cards & eGift Cards
https://www.powells.com/souvenirsPowell's Souvenirs
https://www.powells.com/read-rise-resistRead Rise Resist Gear
http://www.powells.com/c...oks-and-gifts/journals-and-notebooksJournals & Notebooks
http://www.powells.com/c.../calendars-notebooks-and-gifts/gamesGames
http://www.powells.com/c.../calendars-notebooks-and-gifts/socksSocks
https://www.powells.com/sell-booksSell Books
https://www.powells.com/sell-booksSell Books Online
https://www.powells.com/sell-books-storesSell Books in Our Stores
https://www.powells.com/blogBlog
https://www.powells.com/calendarEvents
https://www.powells.com/locationsFind A Store
http://powells.com/featured/blacklivesmatter
http://powells.com/featured/blacklivesmatter
http://powells.com/featured/communitymessage
http://powells.com/featured/communitymessage
http://powells.com/featured/blacklivesmatter
http://powells.com/featured/blacklivesmatter
http://powells.com/info/shipping
http://powells.com/info/storepickup
http://powells.com/featured/antiracismAntiracist Reading
http://powells.com/book/-9780525509288
http://powells.com/book/-9780525509288How to Be an Antiracist
http://powells.com/book/-9781728209807
http://powells.com/book/-9781728209807Me and White Supremacy
http://powells.com/book/-9780465060689
http://powells.com/book/-9780465060689Why Are All the Black Kids Sit...
http://powells.com/book/-9781580058827
http://powells.com/book/-9781580058827So You Want to Talk About Race
http://powells.com/book/-9781632864130
http://powells.com/book/-9781632864130White Rage
http://powells.com/featured/antiracismAntiracist Reading
http://powells.com/book/-9780525509288
http://powells.com/book/-9780525509288How to Be an Antiracist
http://powells.com/book/-9781728209807
http://powells.com/book/-9781728209807Me and White Supremacy
http://powells.com/book/-9780465060689
http://powells.com/book/-9780465060689Why Are All the Black Kids Sit...
http://powells.com/book/-9781580058827
http://powells.com/book/-9781580058827So You Want to Talk About Race
http://powells.com/featured/antiracism-kidsAntiracist Reading for Kids
http://powells.com/book/-9781328780966
http://powells.com/book/-9781328780966The Undefeated
http://powells.com/book/-9780316262262
http://powells.com/book/-9780316262262Ghost Boys
http://powells.com/book/-9780062498533
http://powells.com/book/-9780062498533The Hate U Give
http://powells.com/book/-9780316453691
http://powells.com/book/-9780316453691Stamped
http://powells.com/book/-9780711245211
http://powells.com/book/-9780711245211This Book Is Anti-Racist
http://powells.com/featured/antiracism-kidsAntiracist Reading for Kids
http://powells.com/book/-9781328780966
http://powells.com/book/-9781328780966The Undefeated
http://powells.com/book/-9780316262262
http://powells.com/book/-9780316262262Ghost Boys
http://powells.com/book/-9780062498533
http://powells.com/book/-9780062498533The Hate U Give
http://powells.com/book/-9780316453691
http://powells.com/book/-9780316453691Stamped
http://powells.com/picks-of-the-monthPicks of the Month
http://powells.com/book/-9780316486644
http://powells.com/book/-9780316486644Catch and Kill
http://powells.com/book/-9781250066312
http://powells.com/book/-9781250066312A Better Man
http://powells.com/book/-9781984879356
http://powells.com/book/-9781984879356Death in Her Hands
http://powells.com/book/-9780525658696
http://powells.com/book/-9780525658696A Burning
http://powells.com/book/-9780593373385
http://powells.com/book/-9780593373385Thank You, Helpers
http://powells.com/picks-of-the-monthPicks of the Month
http://powells.com/book/-9780316486644
http://powells.com/book/-9780316486644Catch and Kill
http://powells.com/book/-9781250066312
http://powells.com/book/-9781250066312A Better Man
http://powells.com/book/-9781984879356
...

External Links (link to pages on other websites) - 5
URL Anchor Text
http://twitter.com/Powells
https://www.facebook.com/powellsbooks
https://www.pinterest.com/powellsbooks/
https://instagram.com/powellsbooks/
https://chp.tbe.taleo.ne...act=redirectCwsV2&cws=39&org=POWELLSCareers

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
95 94 1


1 images do not have Alt values.

Image URL - 95
URL ALT Text
https://www.facebook.com/tr?id=428313021130542&ev=PageView&noscript=1
http://powells.com/Portals/0/logo-0714.jpgUsed, New, and Out of Print Bo...
http://powells.com/portals/0/Images/Images/HOME-PAGE_BLM-statement2 (1).jpgBlack Lives Matter, and Powell...
http://powells.com/portals/0/Images/HOME-PAGE-MOBILE_BLM-statement2-.jpgBlack Lives Matter, and Powell...
http://powells.com/portals/0/Images/HOME-PAGE_all-stores-closed3.jpgAll stores are temporarily clo...
http://powells.com/portals/0/Images/HOME-PAGE-MOBILE_all-stores-closed3.jpgAll stores are temporarily clo...
http://powells.com/portals/0/Images/HOME-PAGE_BLM-marquee.jpgPowell's City of Books
http://powells.com/portals/0/Images/HOME-PAGE-MOBILE_BLM-marquee.jpgPowell's City of Books
http://powells.com/portals/0/Images/HOME-PAGE-MOBILE_free-ship3.jpgFree shipping on shipments of ...
http://powells.com/portals/0/Images/HOME-PAGE-MOBILE_free-pickup3.jpgStore pickup now available
https://powells-covers-2.s3.amazonaws.com/9780525509288.jpgHow to Be an Antiracist
https://powells-covers-2.s3.amazonaws.com/9781728209807.jpgMe and White Supremacy
https://covers.powells.com/9780465060689.jpgWhy Are All the Black Kids Sit...
https://powells-covers-2.s3.amazonaws.com/9781580058827.jpgSo You Want to Talk About Race
https://powells-covers-2.s3.amazonaws.com/9781632864130.jpgWhite Rage
https://powells-covers-2.s3.amazonaws.com/9780525509288.jpgHow to Be an Antiracist
https://powells-covers-2.s3.amazonaws.com/9781728209807.jpgMe and White Supremacy
https://covers.powells.com/9780465060689.jpgWhy Are All the Black Kids Sit...
https://powells-covers-2.s3.amazonaws.com/9781580058827.jpgSo You Want to Talk About Race
https://powells-covers-2.s3.amazonaws.com/9781328780966.jpgThe Undefeated
https://powells-covers-2.s3.amazonaws.com/9780316262262.jpgGhost Boys
https://powells-covers-2.s3.amazonaws.com/9780062498533.jpgThe Hate U Give
https://powells-covers-2.s3.amazonaws.com/9780316453691.jpgStamped
https://powells-covers-2.s3.amazonaws.com/9780711245211.jpgThis Book Is Anti-Racist
https://powells-covers-2.s3.amazonaws.com/9781328780966.jpgThe Undefeated
https://powells-covers-2.s3.amazonaws.com/9780316262262.jpgGhost Boys
https://powells-covers-2.s3.amazonaws.com/9780062498533.jpgThe Hate U Give
https://powells-covers-2.s3.amazonaws.com/9780316453691.jpgStamped
https://powells-covers-2.s3.amazonaws.com/9780316486644.jpgCatch and Kill
https://powells-covers-2.s3.amazonaws.com/9781250066312.jpgA Better Man
https://powells-covers-2.s3.amazonaws.com/9781984879356.jpgDeath in Her Hands
https://powells-covers-2.s3.amazonaws.com/9780525658696.jpgA Burning
https://powells-covers-2.s3.amazonaws.com/9780593373385.jpgThank You, Helpers
https://powells-covers-2.s3.amazonaws.com/9780316486644.jpgCatch and Kill
https://powells-covers-2.s3.amazonaws.com/9781250066312.jpgA Better Man
https://powells-covers-2.s3.amazonaws.com/9781984879356.jpgDeath in Her Hands
https://powells-covers-2.s3.amazonaws.com/9780525658696.jpgA Burning
https://powells-covers-2.s3.amazonaws.com/9780525536291.jpgThe Vanishing Half
https://powells-covers-2.s3.amazonaws.com/9781568585987.jpgStamped From the Beginning
https://powells-covers-2.s3.amazonaws.com/9781400033416.jpgBeloved
https://powells-covers-2.s3.amazonaws.com/9780060959470.jpgAll About Love
https://powells-covers-2.s3.amazonaws.com/9780316556323.jpgCirce
https://powells-covers-2.s3.amazonaws.com/9780525536291.jpgThe Vanishing Half
https://powells-covers-2.s3.amazonaws.com/9781568585987.jpgStamped From the Beginning
https://powells-covers-2.s3.amazonaws.com/9781400033416.jpgBeloved
https://powells-covers-2.s3.amazonaws.com/9780060959470.jpgAll About Love
http://powells.com/portals/0/Images/hometile-cascade-900R.jpgYour chance to win a Powell's ...
http://powells.com/portals/0/Images/hometile-cascade-600.jpgYour chance to win a Powell's ...
http://powells.com/portals/0/Images/hometile-left-non-fic-sale-900.jpgNonfiction Sale: 30% off selec...
http://powells.com/portals/0/Images/hometile-left-non-fic-sale-600.jpg30% Off Select Nonfiction
http://powells.com/portals/0/Images/hometile-right-sci-fi-sale-900-2020.jpgNovel Invasions: Save on selec...
http://powells.com/portals/0/Images/hometile-right-600-sci-fi-sale-2020.jpgNovel Invasions: Save on selec...
http://powells.com/portals/0/Images/steam-hometile-template-900L.jpgFull STEAM Ahead: Save on sele...
http://powells.com/portals/0/Images/steam-hometile-template-600L.jpgFull STEAM Ahead: Save on sele...
http://powells.com/portals/0/Images/ibram-kendi-no-line-800.jpgPowell's Q&A: Ibram X. Kendi, ...
http://powells.com/portals/0/Images/janetmock800.jpgPowell's Interview: Janet Mock...
http://powells.com/portals/0/Images/large-banner-virtual-events-900.jpgPowell's Books Virtual Events
http://powells.com/portals/0/Images/mobile-large-banner-virtual-events-600.jpgPowell's Books Virtual Events
https://powells-covers-2.s3.amazonaws.com/9780802149039.jpgThe Yellow House
https://powells-covers-2.s3.amazonaws.com/9781501131738.jpgSurvival Math
https://powells-covers-2.s3.amazonaws.com/9780062954213.jpgThis Is What America Looks Lik...
https://powells-covers-2.s3.amazonaws.com/9781644450314.jpgThe Dragons, the Giant, the Wo...
https://powells-covers-2.s3.amazonaws.com/9780525510512.jpgDapper Dan
https://powells-covers-2.s3.amazonaws.com/9780802149039.jpgThe Yellow House
https://powells-covers-2.s3.amazonaws.com/9781501131738.jpgSurvival Math
https://powells-covers-2.s3.amazonaws.com/9780062954213.jpgThis Is What America Looks Lik...
https://powells-covers-2.s3.amazonaws.com/9781644450314.jpgThe Dragons, the Giant, the Wo...
https://powells-covers-2.s3.amazonaws.com/9781947793187.jpgMagical Negro
https://powells-covers-2.s3.amazonaws.com/9780143133186.jpgAmerican Sonnets for My Past a...
https://powells-covers-2.s3.amazonaws.com/9781608465989.jpg1919
https://powells-covers-2.s3.amazonaws.com/9780393353624.jpgRoll Deep
https://powells-covers-2.s3.amazonaws.com/9781524711146.jpgBrown
https://powells-covers-2.s3.amazonaws.com/9781947793187.jpgMagical Negro
https://powells-covers-2.s3.amazonaws.com/9780143133186.jpgAmerican Sonnets for My Past a...
https://powells-covers-2.s3.amazonaws.com/9781608465989.jpg1919
https://powells-covers-2.s3.amazonaws.com/9780393353624.jpgRoll Deep
https://powells-covers-2.s3.amazonaws.com/9781949202519.jpgUpsy Daisy
https://powells-covers-2.s3.amazonaws.com/9781732144330.jpgHook Shot
https://powells-covers-2.s3.amazonaws.com/9780062979544.jpgSweet Talkin' Lover
https://powells-covers-2.s3.amazonaws.com/9781496707468.jpgA Hope Divided
https://powells-covers-2.s3.amazonaws.com/9781944359119.jpgThe Perfect Find
https://powells-covers-2.s3.amazonaws.com/9781949202519.jpgUpsy Daisy
https://powells-covers-2.s3.amazonaws.com/9781732144330.jpgHook Shot
https://powells-covers-2.s3.amazonaws.com/9780062979544.jpgSweet Talkin' Lover
https://powells-covers-2.s3.amazonaws.com/9781496707468.jpgA Hope Divided
http://powells.com/portals/0/Images/icons-signed-preorders-200-2019-01.jpgSigned Editions
http://powells.com/portals/0/Images/icons-award-winners-200-2019-01.jpgAward Winners
http://powells.com/portals/0/Images/icons-souvenirs-small-2019-01.jpgSouvenirs
http://powells.com/portals/0/Images/icons-book-clubs-small-2019-01.jpgBook Club Subscriptions
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http://powells.com/portals/0/Images/twitter-icon-30-2019.pngTwitter
http://powells.com/portals/0/Images/facebook-icon-30-2019.pngFacebook
http://powells.com/portals/0/Images/pintrest-icon-30-2019.pngPinterest
http://powells.com/portals/0/Images/instagram-icon-30-2019.pngInstagram


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 9 14


Too many (9) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 9
Stylesheet URL rel type
http://powells.com/Portals/_default/default.css?cdv=2492stylesheettext/css
http://powells.com/DesktopModules/HawkSearch_Input/module.css?cdv=2492stylesheettext/css
http://powells.com/DesktopModules/HTML/module.css?cdv=2492stylesheettext/css
http://powells.com/Portals/_default/Skins/Powells/skin.css?cdv=2492stylesheettext/css
http://powells.com/Portals/_default/Containers/Powells/container.css?cdv=2492stylesheettext/css
http://powells.com/Portals/0/portal.css?cdv=2492stylesheettext/css
http://powells.com/Portals/_default/print.cssstylesheettext/css
http://powells.com/Portals/_default/ImageSlider.cssstylesheettext/css
http://powells.com/Portals/_default/Skins/Powells/superfish/superfish.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
36 19 55


Too many (19) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 19
Script URL Type
http://powells.com/Resources/libraries/jQuery/01_09_01/jquery.js?cdv=2492text/javascript
http://powells.com/Resou...aries/jQuery-Migrate/01_02_01/jquery-migrate.js?cdv=2492text/javascript
http://powells.com/Resources/libraries/jQuery-UI/01_10_03/jquery-ui.js?cdv=2492text/javascript
http://powells.com/Resources/Shared/Scripts/HawkSearch.js?cdv=2492text/javascript
http://powells.com/JS/jquery-migrate-1.2.1.min.jstext/javascript
text/javascript
http://powells.com/WebRe...t3rbP1nzNU5QY1EHq5oFESq2hwcrEQHKaB0&t=636765251060000000text/javascript
http://powells.com/Teler...c7ac0d-8fa4-44a7-8b1a-8b20d0589515%3aea597d4b%3ab25378d2text/javascript
http://powells.com/js/dnn.modalpopup.js?cdv=2492text/javascript
http://powells.com/Resou...Shared/Scripts/jquery/jquery.hoverIntent.min.js?cdv=2492text/javascript
http://powells.com/Porta...s/_default/Skins/Powells/js/jquery.cycle.min.js?cdv=2492text/javascript
http://powells.com/js/dnncore.js?cdv=2492text/javascript
http://powells.com/Portals/_default/Skins/Powells/js/imagesloaded.pkgd.min.js
http://powells.com/Portals/_default/Skins/Powells/js/jquery.matchHeight.jstext/javascript
http://powells.com/Portals/_default/Skins/Powells/js/jquery.dotdotdot.min.jstext/javascript
http://powells.com/Portals/_default/Skins/Powells/js/common.jstext/javascript
https://www.google.com/recaptcha/api.js
text/javascript
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.powells.com/blogBlog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-1889218-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
171
Excellent! You do have a lot of root domains (171) linked to your site powells.com.

171
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,493
  Facebook Shares 3,593
  Facebook Comments 2,366
  Tweets 2
  LinkedIn 40

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/powellsbooks
Twitter Accounthttp://twitter.com/Powells
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site powells.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
52,033th most visited website in the world.
10,704th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - powells.com) hosted on the same server as powells.com (ip : 130.250.131.110).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 130.250.131.110) is located at Canada  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 344 days old ( 1st registered on : 1995-07-30 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 19 days from today ( expires on : 2024-07-28 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
powells.com ( 11 characters )

Domain Registrar : CloudFlare, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-07-30 2019-03-06 2024-07-28
24 years, 344 days old 1 year, 125 days ago 4 years, 19 days from today
24 years, 344 days old


Domain Name Servers used by powells.com
DNS Name IP Address
dion.ns.cloudflare.com173.245.59.156
sara.ns.cloudflare.com173.245.58.144


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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