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Excellent Practice33
Improvement Could be Made7
Critical Issues to Attend11
Sep 19, 2021 10:19 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 14 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     22
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

athletic   comics   festival   movies   museum   politics   science   tickets  

Politics, Policy, Political News - POLITICO

Words count: 5    Unique Words: 5    Length: 43 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Nobody knows politics like POLITICO.

Words count: 5    Length: 36 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Politics, Policy, Political News - POLITICO
Nobody knows politics like POLITICO.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agenda  cartoon  close  congress  content  days  election  events  fifty  house  huddle  jack  lab  live  logo  magazine  main  news  newsletters  nightly  playbook  podcasts  policy  politico  politics  race  recast  recovery  rule  search  sections  series  skip  upcoming  vaccine  video  west  white  wing  women 

Top 20 Keywords
Total Terms Count: 129

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
politico 8 6.20%
politics 5 3.88%
news 5 3.88%
playbook 3 2.33%
live 3 2.33%
policy 3 2.33%
magazine 2 1.55%
cartoon 2 1.55%
election 2 1.55%
events 2 1.55%
search 2 1.55%
agenda 2 1.55%
newsletters 2 1.55%
logo 1 0.78%
skip 1 0.78%
main 1 0.78%
content 1 0.78%
video 1 0.78%
close 1 0.78%
fifty 1 0.78%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


POLITICOPolitico Logo
Clyburn, Yarmuth say Congress might miss Sept. 27 infrastructure deadline
U.S. begins flying Haitian migrants home from Texas
Mississippi’s governor criticizes Biden’s vaccine mandate while suggesting people vaccinate
Macron, Biden to speak in ’next few days’ amid diplomatic squabble
POLITICO Playbook: A make or break moment for the Biden presidency
Afghan diplomat in Italy: The war is definitely not over
Former Joint Chiefs chair: Nothing unusual about Milley’s contacts with China
Germany’s no-emotion voting guide surges despite campaign of personalities
Australia to France: You knew we had doubts about submarine deal
French ambassador likens submarine deal cancellation to 'treason'
Biden gets a slap-down for U.S. climate finance frugality
Battle over Biden’s massive child-care bill takes new turn with virus
Liberals get ready to grab wheel of Dem agenda
Gonzalez exit demoralizes GOP moderates
Bill Clinton Tried to Avoid the DOMA Trap Republicans Set. Instead, He Trapped Himself.
Why Republicans Are Scared of Texas’ New Abortion Ban
Opinion | Amy Coney Barrett Is Right About Problems With the Media. She Has a Chance to Fix It.
Does ‘Conservatism’ Actually Mean Anything Anymore?
Opinion | The Folly of Premature Political Obituaries
A Virus-Hunter’s Advice on Dealing with China’s Resistance on Covid
Opinion | Why Progressives Shouldn’t Push Biden to Oust Trump’s Fed Chair
Opinion | The Stolen-Election Myth Has Become an Albatross for the GOP
Opinion | Why Trump’s Chaos Requires New Guardrails on Biden
A Virus-Hunter’s Advice on Dealing with China’s Resistance on Covid
Opinion | The Roberts Court is Dying. Here’s What Comes Next.
How Joe Biden Became Irish
Trump shattered tradition on Fed chair. Some Dems want Biden to do the same.
How 9/11 shaped Joe Biden’s approach to the politics of national tragedy
White House approves partnership with vets evacuating U.S. citizens, Afghan allies
Hoyer: House will vote to avoid debt default, shutdown next week
Dem senators warned of long nights and weekend work as fiscal cliff looms
Biden dials top Democrats as shutdown countdown begins
California elections chief wants recall overhaul, possibly as soon as 2022
How Wisconsin is ruled by a shadow governor
How California's recall could reverberate in future elections
CDC study finds Moderna vaccine is best at preventing Covid-19 hospitalization
Biden Covid team sees vaccine efficacy waning in unpublished data from Israel
Biden's team tightens grip on state use of Covid antibody treatments
France recalls ambassadors to US, Australia over submarine spat
Milley: Calls to China were 'perfectly' within scope of job
Trudeau loses luster as bruising campaign ends
First Jan. 6 rioter sentenced for a felony seeks to unwind plea deal
Judge raises concerns about speed of Oath Keepers trial related to Capitol riot
DHS: Extremists used TikTok to promote Jan. 6 violence
Dems call in big gun as they face huge Hill tests
Biden’s workplace vaccine mandate faces headwinds
Trump endorsements jolt GOP races
K Street counting on Senate to pare back Democrats’ tax plan
Democrats' House targets vanish as GOP redraws new maps
Newsom beats California recall
DeSantis flirts with the anti-vaccine crowd
Centrist Democrats scramble House drug pricing effort
Tensions mount between CDC and Biden health team over boosters
Max Rose plants the seeds for a return to Congress
Centrists throw wrench in House Democrats’ drug pricing plans
Manchin lobbies McConnell on election reform bill
D.C. rally backing Jan. 6 riot defendants draws meager turnout
Why Republicans Are Scared of Texas’ New Abortion Ban
Trump endorsements jolt GOP races
Bill Clinton Tried to Avoid the DOMA Trap Republicans Set. Instead, He Trapped Himself.
Gonzalez exit demoralizes GOP moderates
Have a news tip?


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Quick Pops
Top News


Why the Culture Wars in Schools Are Getting Worse Than Ever Before
America Gets Tammy Faye Bakker Wrong — Again
Confusion over Biden's booster plan riles governors
Collins, Fauci endorse and explain FDA’s recommendation for limited use of boosters
How Biden Could Get China to Open Up on Covid
D.C. rally backing Jan. 6 riot defendants draws meager turnout
Punchlines: Politicians have evolved into political entrepreneurs
Biden pulls punches on rights abusers
Dan Crenshaw is building a young activist army, one summit at a time
Lawyers, race and money: Illinois' messy weed experiment
FDA panel votes against broad rollout of Pfizer booster shot, endorses narrower use
'Tragic mistake': U.S. determines Kabul drone strike killed innocent aid worker, nine family members
Durham prosecution faces hurdles in D.C. court
Klobuchar: 'We are at a tipping point' for tech regulation
Rep. Ken Buck: 'If you repeal section 230 there will be a slew of lawsuits'
Psaki pressed on Woodward book, reasserts President's confidence in Milley
Why isn't Congress motivated to save Social Security?
Newsom defeats the California recall
Dan Crenshaw is building a young activist army, one summit at a time
How Gavin Newsom beat the recall
Special prosecutor John Durham charges ex-attorney for Clinton campaign with lying to FBI
Opinion | The Folly of Premature Political Obituaries
Opinion | The Stolen-Election Myth Has Become an Albatross for the GOP
<B> (38)Quick Pops
Top News
<STRONG> (2)Learn more »
Learn more »

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.13 seconds - 271.29 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.04 s 0.04 s 0.04 s 0.01 s 2.82 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
35 Kb (35,268 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
35 Kb (35,268 bytes) 1 Kb (974 bytes) 34 Kb (34,294 bytes) 2.84 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
302 21 323

Too many links (323), it may be considered as spam!

Internal Links (link to pages within this domain) - 302
URL Anchor Text Logo Agenda House Agenda Election Results Fifty First 100 Days Lab Vaccine Race Rule PM Nightly Wing Playbook Recast Newsletters Home Events Events POLITICO Live Lowry Shafer Wuerker Carousel & Immigration & Environment & Tax Care Jersey York Account In Out{{flagURL}}{{flagText}}{{flagURL}}{{flagText}}{{permalink}}{{icon}}{{headline}}, Yarmuth say Congress ... begins flying Haitian mig...’s governor critici... Playbook: A make or b... Joint Chiefs chair: Not... Dept. the Culture Wars in School... Club Gets Tammy Faye Bakker... Care over Biden's booster... Gardner, Fauci endorse and exp... Crummy and the World Biden Could Get China to O... TOP HEADLINES fallout rally backing Jan. 6 riot... Wu Cheney Gerstein over Biden’s massive ch... Cassella get ready to grab whe... Ferris Everett Caygle exit demoralizes GOP ... Siders Beavers Mutnick Politicians have e... Wuerker

External Links (link to pages on other websites) - 21
URL Anchor Text, Biden to speak in ’nex... diplomat in Italy: The ...’s no-emotion voting gu... to France: You knew ... ambassador likens subma... gets a slap-down for U.S... Policy of Service POLITICS & POLICY recalls ambassadors to ...
https://www.politicopro.comLearn more »
http://edition.pagesuite-...4262970-aa07-44b3-80c8-21fa8a8ac376Digital Edition

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
21 21 0

Excellent! all images are associated with an ALT value.

Image URL - 21
https://static.politico.c...d224d244dfc99cc2acae3a2ac5d/gettyimages-613461532-1.jpgAnti-evolution books for sale ...
https://static.politico.c.../4a/a8/57ebd7294bcaa6c436d3aba3bbf4/tammy-faye-illo.jpgA photo illustration
https://static.politico.c.../a3/2cd56be2415dab73c265eaab85df/ap21217695996565-1.jpgMaryland Gov. Larry Hogan urge...
https://static.politico.c...c48f290ee1ca037c5ff22/20210918-capitol-rally-ap-773.jpgPeople walk by as others atten...
https://static.politico.c...85a6ced7bb89c91e/20210917-katherine-clark-getty-773.jpgRep. Katherine Clark speaks du...
https://static.politico.c.../14/f3d89905404383035389ba397d5f/ap21259528673857-1.jpgIn this March 1, 2021, file ph...
https://static.politico.c...4ac787511b3f037cc7f1/210917-anthony-gonzalez-ap-773.jpgRep. Anthony Gonzalez (R-Ohio)... Clinton huddles with... of pro-abortion rig... Supreme Court Associate J... Will Joe Biden pauses as ... team the author led to boa... Reserve Board Chair Je... Elder speaks to supporte... White House as seen from t... team the author led to boa... Justice John Roberts sit... Joe Biden sits next ...
https://static.politico.c...9226248b44f0846616bfac182b22/logo-politicopro-200x2.pngPOLITICO Pro

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 5 6

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
20 11 31

Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (720) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 15,286
  Facebook Shares 30,731
  Facebook Comments 10,741
  Tweets 232
  LinkedIn 1,014

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,014th most visited website in the world.
513th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 30 days old ( 1st registered on : 1998-09-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 333 days from today ( expires on : 2022-09-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 12 characters )

Domain Registrar :, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-09-18 1998-09-18 2022-09-16
23 years, 30 days old 23 years, 30 days ago 0 years, 333 days from today
23 years, 30 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 333 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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