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Excellent Practice31
Improvement Could be Made13
Critical Issues to Attend7
Jun 11, 2020 11:59 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 22 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • ...     27
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   directory   dog   gifts   museum   shop   tickets  

Buy books, stationery and gifts, online and in store | Waterstones

Words count: 10    Unique Words: 9    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Discover our full range of books at Waterstones.com. Buy online with Free UK Delivery on Orders Over £20 or Click & Collect within hours. waterstones.com

Words count: 25    Length: 157 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Buy books, stationery and gifts, online and in store | ... www.waterstones.com/
Discover our full range of books at Waterstones.com. Buy online with Free UK Delivery on Orders Over £20 or Click & Collect within hours. waterstones.com

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
books, buy books, books online, paperback books, waterstones.com

Words count: 9    Length: 64 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:20% (1/5)
books 0   (0%)
2 words:80% (4/5)
buy books 0   (0%)
books online 0   (0%)
paperback books 0   (0%)
waterstones.com 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

art  basket  bestsellers  books  cards  children  classics  collect  contact  cookie  crafts  crime  david  day  editions  education  fiction  games  gifts  good  guides  hardback  highlights  hobbies  jigsaw  online  paperback  policy  pound  privacy  puzzles  shop  signed  special  stationery  study  times  toys  true  waterstones 

Top 20 Keywords
Total Terms Count: 3,186

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
pound 266 8.35%
basket 182 5.71%
paperback 91 2.86%
hardback 70 2.20%
books 55 1.73%
games 42 1.32%
waterstones 34 1.07%
gifts 23 0.72%
toys 20 0.63%
fiction 20 0.63%
children 20 0.63%
stationery 17 0.53%
education 15 0.47%
jigsaw 14 0.44%
shop 13 0.41%
signed 12 0.38%
cards 12 0.38%
bestsellers 12 0.38%
puzzles 12 0.38%
crime 12 0.38%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Voices For Change
Everyone's Talking About...
You Might Be Looking For...
New In Stock
Recently Reviewed
Our Best Fiction Books
Our Best Non-Fiction Books
Our Best Children's & Young Adult Books
On the Horizon - The Biggest Books for 2020 
Signed & Special Editions
Our Bestselling Stationery & Gifts
From the Waterstones Blog
Bernardine Evaristo Reveals her Top 20 Books by Black British Womxn Writers
Read Against Racism: An Essential Book List
The Waterstones Round Up: June's Best Books
The Waterstones Round Up: June's Best Children's Books


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<B> (180)£19.94
Reni Eddo-Lodge
Layla Saad
Adam Rutherford
Candice Brathwaite
Afua Hirsch
Alex Haley
Johny Pitts
Nikesh Shukla
David Olusoga
James Baldwin
Wesley Lowery
Matt Taibbi
Ijeoma Oluo
Ta-Nehisi Coates
Audre Lorde
DeRay Mckesson
Mariam Khan
Derek Niemann
Celeste Ng
Kay Featherstone
Johny Pitts
Adam Hochschild
Brit Bennett
David Olusoga
Reni Eddo-Lodge
Jack Monroe
Lily King
Joe Wicks
William Sieghart
Peter May
David Foenkinos
Bob Mortimer
Future Press
Candice Brathwaite
Ant Middleton
John Grisham
Luke Jennings
Edna O'Brien
Harriet Muncaster
Ben Aaronovitch
Sibeal Pounder
Soman Chainani
Andrew Ridgeley
Ian Rankin
James Holland
Jay Kristoff
Jodi Kantor
Ross Edgley
Fern Britton
John Grisham
James Milner
Peter Robinson
A. N. Wilson
Joanna Briscoe
Dara McAnulty
Elizabeth Wetmore
Elle McNicoll
Edna O'Brien
Sylvia Smith
Andrzej Tichy
Andres Neuman
Maria Reva
Emily Temple
Matthew Kneale
Philip Seargeant
Viv Groskop
Alex Haley
Iris Murdoch
Stuart Evers
Emma Griffin
Bernardine Evaristo
Sally Rooney
Celeste Ng
Delia Owens
Candice Carty-Williams
Sally Rooney
Christy Lefteri
Kate Weinberg
Attica Locke
Beth O'Leary
Ann Patchett
Lisa Jewell
Peter May
Tayari Jones
Charlotte Philby
Alex Michaelides
Bridget Collins
David Foenkinos
Reni Eddo-Lodge
Charlie Mackesy
John Nichol
Caroline Criado-Perez
Simon Barnes
Derek Niemann
Monisha Rajesh
Bob Mortimer
Adam Rutherford
Nikesh Shukla
<I> (182)Our Best Fiction Books
Our Best Non-Fiction Books
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<EM> (6)Everyone's Talking About...
New In Stock
Recently Reviewed
Our Best Children's & Young Adult Books
On the Horizon - The Biggest Books for 2020 
Our Bestselling Stationery & Gifts
<STRONG> (1)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://waterstones.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.25 seconds - 46.79 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
8.36 s 0.06 s 0.06 s 0.02 s 4.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
58 Kb (58,492 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
58 Kb (58,492 bytes) 26 Kb (25,504 bytes) 33 Kb (32,988 bytes) 77.31 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 3)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.waterstones.com/ and http://waterstones.com are resolved to the same url :https://www.waterstones.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
1006 11 1017

Too many links (1017), it may be considered as spam!

Internal Links (link to pages within this domain) - 1006
URL Anchor Text
http://waterstones.com/help/privacy-policy/1401View Privacy Policy
http://waterstones.com/help/cookie-policy/1408View Cookie Policy
https://www.waterstones.com/help/coronavirus-updates/2104Our Shops Are Starting To Reop...
http://waterstones.com/#Sign In / Register
http://waterstones.com/account/listsWish list
http://waterstones.com/shopsShop Finder
http://waterstones.com/campaign/coming-soonComing Soon
http://waterstones.com/category/stationery-giftsStationery & Gifts
http://waterstones.com/campaign/fathers-dayFather's Day Gifts
http://waterstones.com/at-home-with-waterstonesAt Home With Waterstones
http://waterstones.com/category/gift-books/beautiful-booksBeautiful Books
http://waterstones.com/campaign/books-of-the-monthBooks of the Month
http://waterstones.com/categ.../cultural-highlights/book-awardsBook Awards
http://waterstones.com/blogBook Blog
http://waterstones.com/category/cultural-highlightsCultural Highlights
http://waterstones.com/category/childrens-teenage/educationEducation & Study Guides
http://waterstones.com/category/toys-games/jigsaw-puzzlesJigsaw Puzzles
http://waterstones.com/campaign/special-editionsSigned & Special Editions
http://waterstones.com/categ...etry-drama-criticism/anthologiesAnthologies and Short Stories
http://waterstones.com/audiobook-cdsCD Audiobooks
http://waterstones.com/categ...-drama-criticism/classical-textsClassical Texts
http://waterstones.com/categ...y/fiction/fiction-in-translationFiction in Translation
http://waterstones.com/category/fiction/historical-fictionHistorical Fiction
http://waterstones.com/category/poetry-drama-criticismPoetry, Drama & Literary Criti...
http://waterstones.com/author/agatha-christie/10593Agatha Christie
http://waterstones.com/campa...n/british-library-crime-classicsBritish Library Classics
http://waterstones.com/categ...tery/crime-mystery/classic-crimeClassic Crime
http://waterstones.com/categ...ime-mystery/historical-mysteriesHistorical Crime
http://waterstones.com/categ...hrillers-mystery/sherlock-holmesSherlock Holmes
http://waterstones.com/categ...ime-thrillers-mystery/true-crimeTrue Crime
http://waterstones.com/categ...y/science-fiction-fantasy-horrorSci-fi & Fantasy
http://waterstones.com/categ...n-fantasy-horror/science-fictionScience Fiction
http://waterstones.com/category/graphic-novels-mangaGraphic Novels & Manga
http://waterstones.com/categ...horror/fantasy/a-game-of-thronesA Game of Thrones
http://waterstones.com/campaign/doctor-who-booksDoctor Who
http://waterstones.com/good-omensGood Omens
http://waterstones.com/categ...horror/science-fiction/star-warsStar Wars
http://waterstones.com/campaign/fathers-dayFather's Day Gifts
http://waterstones.com/at-home-with-waterstonesAt Home With Waterstones
http://waterstones.com/category/gift-books/beautiful-booksBeautiful Books
http://waterstones.com/campaign/books-of-the-monthBooks of the Month
http://waterstones.com/blogBook Blog
http://waterstones.com/categ.../cultural-highlights/book-awardsBook Awards
http://waterstones.com/category/cultural-highlightsCultural Highlights
http://waterstones.com/category/childrens-teenage/educationEducation & Study Guides
http://waterstones.com/category/toys-games/jigsaw-puzzlesJigsaw Puzzles
http://waterstones.com/campaign/special-editionsSigned & Special Editions
http://waterstones.com/non-fiction-booksNon-Fiction Books
http://waterstones.com/category/art-fashion-photographyArt, Fashion & Photography
http://waterstones.com/categ...ence/popular-astronomy-and-spaceAstronomy & Space
http://waterstones.com/category/biography-true-storiesBiography & True Stories
http://waterstones.com/category/business-finance-lawBusiness, Finance & Law
http://waterstones.com/audiobook-cdsCD Audiobooks
http://waterstones.com/campaign/adult-colouring-booksColouring Books For Adults
http://waterstones.com/category/computing-internetComputing & Internet
http://waterstones.com/category/childrens-teenage/educationEducation & Study Guides
http://waterstones.com/category/food-drinkFood & Drink
http://waterstones.com/category/health-lifestyleHealth & Lifestyle
http://waterstones.com/category/hobbies-quizzes-gamesHobbies, Quizzes & Games
http://waterstones.com/category/home-gardenHome & Garden
http://waterstones.com/category/language-referenceLanguage & Reference
http://waterstones.com/categ...ity-beliefs/mind-body-and-spiritMind, Body and Spirit
http://waterstones.com/categ...ce-nature/nature-natural-historyNature Writing
http://waterstones.com/categ...r-science-nature/popular-sciencePopular Science
http://waterstones.com/category/science-technology-medicineScience, Technology & Medicine
http://waterstones.com/category/spirituality-beliefsSpirituality & Beliefs

External Links (link to pages on other websites) - 11
URL Anchor Text
https://www.waterstonesgiftcards.com/Gift Cards
https://www.waterstonesaccountsales.com/Waterstones Account Sales
https://policies.google.com/privacyPrivacy Policy
https://policies.google.com/termsTerms of Service
https://waterstones.zendesk.com/hc/en-us/requests/newcontact us

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
200 194 6

6 images do not have Alt values.

Image URL - 200
http://waterstones.com/images/cover404.pngdefault image
https://cdn.waterstones.com/images/00154744-1920x533.jpegFather's Day Gifts 2020 Waters...
https://cdn.waterstones.com/images/00154745-420x280.jpegFather's Day Gifts 2020 Waters...
https://cdn.waterstones.com/images/00155307-1920x533.jpegWriters Recommend Comfort Read...
https://cdn.waterstones.com/images/00155308-420x280.jpegWriters Recommend Comfort Read...
https://cdn.waterstones.com/images/00155009-1920x533.jpegWaterstones Book of the Month ...
https://cdn.waterstones.com/images/00155006-420x280.jpegWaterstones Book of the Month ...
http://waterstones.com/images/cover404.pngWhy I'm No Longer Talking to W...
http://waterstones.com/images/cover404.pngMe and White Supremacy
http://waterstones.com/images/cover404.pngHow to Argue With a Racist
http://waterstones.com/images/cover404.pngI Am Not Your Baby Mother
http://waterstones.com/images/cover404.pngThe Autobiography of Malcolm X
http://waterstones.com/images/cover404.pngThe Good Immigrant
http://waterstones.com/images/cover404.pngBlack and British
http://waterstones.com/images/cover404.pngAnother Country
http://waterstones.com/images/cover404.pngThey Can't Kill Us All
http://waterstones.com/images/cover404.pngI Can't Breathe
http://waterstones.com/images/cover404.pngSo You Want to Talk About Race
http://waterstones.com/images/cover404.pngBetween The World And Me
http://waterstones.com/images/cover404.pngSister Outsider
http://waterstones.com/images/cover404.pngOn the Other Side of Freedom
http://waterstones.com/images/cover404.pngIt's Not About the Burqa
http://waterstones.com/images/cover404.pngBirds in a Cage
http://waterstones.com/images/cover404.pngLittle Fires Everywhere
http://waterstones.com/images/cover404.pngPinch of Nom Food Planner: Eve...
http://waterstones.com/images/cover404.pngKing Leopold's Ghost
http://waterstones.com/images/cover404.pngThe Vanishing Half
http://waterstones.com/images/cover404.pngA House Through Time
http://waterstones.com/images/cover404.pngWhy I'm No Longer Talking to W...
http://waterstones.com/images/cover404.pngGood Food for Bad Days
http://waterstones.com/images/cover404.pngWriters & Lovers
http://waterstones.com/images/cover404.pngWean in 15
http://waterstones.com/images/cover404.pngThe Poetry Pharmacy
http://waterstones.com/images/cover404.pngThe Mystery of Henri Pick
http://waterstones.com/images/cover404.pngMortimer & Whitehouse: Gone Fi...
http://waterstones.com/images/cover404.pngAnimal Crossing: New Horizons ...
http://waterstones.com/images/cover404.pngI Am Not Your Baby Mother
https://cdn.waterstones.com/images/00153674-540x594.jpegJigsaw Puzzles
https://cdn.waterstones.com/images/00154423-540x594.jpegClothbound Classics
https://cdn.waterstones.com/images/00153677-540x594.jpegColouring Books
https://cdn.waterstones.com/images/00154466-540x594.jpegHarry Potter Books
http://waterstones.com/images/cover404.pngThe Fear Bubble
http://waterstones.com/images/cover404.pngThe Guardians
http://waterstones.com/images/cover404.pngKilling Eve: Die For Me
http://waterstones.com/images/cover404.pngMirabelle Gets up to Mischief
http://waterstones.com/images/cover404.pngThe October Man
http://waterstones.com/images/cover404.pngBad Mermaids Meet the Sushi Si...
http://waterstones.com/images/cover404.pngOne True King
http://waterstones.com/images/cover404.pngWham! George & Me
http://waterstones.com/images/cover404.pngRoyal Air Force: The Official ...
http://waterstones.com/images/cover404.pngShe Said
http://waterstones.com/images/cover404.pngThe Art of Resilience
http://waterstones.com/images/cover404.pngDaughters of Cornwall
http://waterstones.com/images/cover404.pngCamino Winds
http://waterstones.com/images/cover404.pngAsk A Footballer
http://waterstones.com/images/cover404.pngMany Rivers to Cross
http://waterstones.com/images/cover404.pngThe Mystery of Charles Dickens
http://waterstones.com/images/cover404.pngThe Seduction
http://waterstones.com/images/cover404.pngDiary of a Young Naturalist
http://waterstones.com/images/cover404.pngA Kind of Spark
http://waterstones.com/images/cover404.pngJames and Nora
http://waterstones.com/images/cover404.pngGood Citizens Need Not Fear
http://waterstones.com/images/cover404.pngThe Lightness
http://waterstones.com/images/cover404.pngThe Art of Political Storytell...
http://waterstones.com/images/cover404.pngAu Revoir, Tristesse
http://waterstones.com/images/cover404.pngThe Autobiography of Malcolm X
http://waterstones.com/images/cover404.pngThe Bell
http://waterstones.com/images/cover404.pngThe Blind Light
http://waterstones.com/images/cover404.pngBread Winner
http://waterstones.com/images/cover404.pngGirl, Woman, Other
http://waterstones.com/images/cover404.pngNormal People
http://waterstones.com/images/cover404.pngLittle Fires Everywhere
http://waterstones.com/images/cover404.pngWhere the Crawdads Sing
http://waterstones.com/images/cover404.pngConversations with Friends
http://waterstones.com/images/cover404.pngThe Beekeeper of Aleppo
http://waterstones.com/images/cover404.pngThe Truants
http://waterstones.com/images/cover404.pngHeaven, My Home
http://waterstones.com/images/cover404.pngThe Flatshare
http://waterstones.com/images/cover404.pngThe Dutch House
http://waterstones.com/images/cover404.pngThe Family Upstairs
http://waterstones.com/images/cover404.pngAn American Marriage
http://waterstones.com/images/cover404.pngPart of the Family
http://waterstones.com/images/cover404.pngThe Silent Patient
http://waterstones.com/images/cover404.pngThe Binding
http://waterstones.com/images/cover404.pngThe Mystery of Henri Pick
http://waterstones.com/images/cover404.pngWhy I'm No Longer Talking to W...
http://waterstones.com/images/cover404.pngThe Boy, the Mole, the Fox and...
http://waterstones.com/images/cover404.pngInvisible Women
http://waterstones.com/images/cover404.pngRewild Yourself
http://waterstones.com/images/cover404.pngBirds in a Cage
http://waterstones.com/images/cover404.pngAround the World in 80 Trains
http://waterstones.com/images/cover404.pngMortimer & Whitehouse: Gone Fi...
http://waterstones.com/images/cover404.pngHow to Argue With a Racist
http://waterstones.com/images/cover404.pngThe Good Immigrant
http://waterstones.com/images/cover404.pngEverything I Know About Love
http://waterstones.com/images/cover404.pngI Am Not Your Baby Mother
http://waterstones.com/images/cover404.pngThe Five
http://waterstones.com/images/cover404.pngI Know Why The Caged Bird Sing...
http://waterstones.com/images/cover404.pngThe Art of Statistics
http://waterstones.com/images/cover404.pngDon't Touch My Hair
http://waterstones.com/images/cover404.pngWhat the Ladybird Heard at the...
http://waterstones.com/images/cover404.pngThe Ballad of Songbirds and Sn...
http://waterstones.com/images/cover404.pngThe Hate U Give
http://waterstones.com/images/cover404.pngThe Heartstopper Colouring Boo...
http://waterstones.com/images/cover404.pngLook Up!
http://waterstones.com/images/cover404.pngThe Vanishing Trick
http://waterstones.com/images/cover404.pngGo Big
http://waterstones.com/images/cover404.pngAll Are Welcome
http://waterstones.com/images/cover404.pngThe Boy At the Back of the Cla...
http://waterstones.com/images/cover404.pngThe Strangeworlds Travel Agenc...
http://waterstones.com/images/cover404.pngThe Smeds and the Smoos PB
http://waterstones.com/images/cover404.pngThe Girls
http://waterstones.com/images/cover404.pngGood Girl, Bad Blood - The Sun...
http://waterstones.com/images/cover404.pngThis Book Is Anti-Racist
http://waterstones.com/images/cover404.pngHow Animals Saved My Life: Bei...
http://waterstones.com/images/cover404.pngMore Than a Woman
http://waterstones.com/images/cover404.pngThe World's Worst Parents
http://waterstones.com/images/cover404.pngThe Furious Method
http://waterstones.com/images/cover404.pngMidnight Sun
http://waterstones.com/images/cover404.pngDiary of a Wimpy Kid: The Deep...
http://waterstones.com/images/cover404.pngThe Trouble With Peace
http://waterstones.com/images/cover404.pngThe Lost Spells
http://waterstones.com/images/cover404.pngKay's Anatomy
http://waterstones.com/images/cover404.pngA Song for the Dark Times
http://waterstones.com/images/cover404.pngThe Kingdom
http://waterstones.com/images/cover404.pngWar Lord
http://waterstones.com/images/cover404.pngThe Sentinel
http://waterstones.com/images/cover404.pngThe Book of Two Ways
http://waterstones.com/images/cover404.pngLimitless: The Autobiography
http://waterstones.com/images/cover404.pngTroubled Blood
http://waterstones.com/images/cover404.pngWhat a Flanker!
http://waterstones.com/images/cover404.pngEnglish Pastoral
http://waterstones.com/images/cover404.pngThe Mirror & the Light
http://waterstones.com/images/cover404.pngAs Good As It Gets
http://waterstones.com/images/cover404.pngThe Courage to Care
http://waterstones.com/images/cover404.pngReally Saying Something
http://waterstones.com/images/cover404.pngAgent Sonya
http://waterstones.com/images/cover404.pngCome Again
http://waterstones.com/images/cover404.pngLife Under Fire
http://waterstones.com/images/cover404.pngThe Wild Silence
http://waterstones.com/images/cover404.pngUs Three
http://waterstones.com/images/cover404.pngUtopia Avenue
http://waterstones.com/images/cover404.pngJust Like You
http://waterstones.com/images/cover404.pngWorld of Shakespeare Jigsaw Pu...
http://waterstones.com/images/cover404.pngThe Greatest Bookshop 1000pc J...
http://waterstones.com/images/cover404.pngThe Fantasy Bookshop 1000pc Ji...
http://waterstones.com/images/cover404.pngWaterloo Station 1000 piece Ji...
http://waterstones.com/images/cover404.pngWaboba Moon Ball
http://waterstones.com/images/cover404.pngTaskmaster Board Game
http://waterstones.com/images/cover404.pngWonder And Bloom Florist 500 P...
http://waterstones.com/images/cover404.pngScrabble Original
http://waterstones.com/images/cover404.pngCatchphrase Card Game
http://waterstones.com/images/cover404.pngYoga Poses Cards
http://waterstones.com/images/cover404.pngGin Lovers Jigsaw
http://waterstones.com/images/cover404.pngScrabble Art Deco Edition
http://waterstones.com/images/cover404.pngYahtzee Game
http://waterstones.com/images/cover404.pngTrivial Pursuit Family Edition
http://waterstones.com/images/cover404.png221B Baker Street
http://waterstones.com/images/cover404.pngBe Happy Grow Your Own Sunflow...
https://cdn.waterstones.com/images/00143945-580x483.jpegBernardine Evaristo Reveals he...
https://cdn.waterstones.com/images/00155347-580x483.jpegRead Against Racism: An Essent...
https://cdn.waterstones.com/images/00154982-580x483.jpegThe Waterstones Round Up: June...
https://cdn.waterstones.com/images/00155010-580x483.jpegThe Waterstones Round Up: June...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
9 2 11

You have 9 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (35) linked to your site waterstones.com could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 676
  Facebook Shares 924
  Facebook Comments 543
  Tweets 17
  LinkedIn 110

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/waterstones
Twitter Accounthttps://twitter.com/waterstones
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site waterstones.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
26,673th most visited website in the world.
554th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - waterstones.com) hosted on the same server as waterstones.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 335 days old ( 1st registered on : 1995-08-09 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 28 days from today ( expires on : 2020-08-07 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
waterstones.com ( 15 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-08-09 1995-08-09 2020-08-07
24 years, 335 days old 24 years, 335 days ago 0 years, 28 days from today
24 years, 335 days old

Domain Name Servers used by waterstones.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 28 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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