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which.co.uk favicon which.co.uk

Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend9
Mar 5, 2024 12:55 AM

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  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

courses   deals   gadgets   inspiration   money   planet   startups   technology  

Title
Which? | Expert testing, reviews and advice - Which?

Words count: 8    Unique Words: 7    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Which 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Words count: 19    Length: 114 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Which? | Expert testing, reviews and advice - Which? www.which.co.uk/
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  alerts  app  broadband  buys  change  cheapest  cost  crypto  deals  demanding  digital  don  eco  expert  feb  free  latest  living  mar  march  masquerading  mobile  money  news  notorious  petition  pound  products  reviews  scam  services  sign  stores  tech  testing  tumble  users  works  year 

Top 20 Keywords
Total Terms Count: 638

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
feb 12 1.88%
scam 10 1.57%
mar 8 1.25%
sign 7 1.10%
year 6 0.94%
advice 5 0.78%
deals 5 0.78%
latest 4 0.63%
march 4 0.63%
broadband 4 0.63%
cheapest 4 0.63%
tumble 4 0.63%
tech 4 0.63%
expert 4 0.63%
reviews 4 0.63%
products 4 0.63%
alerts 4 0.63%
living 4 0.63%
buys 4 0.63%
money 3 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
043190070000069

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(43)
Suggested searches
Suggested searches
Keeping you safe from scammers
Join our free virtual event: Spotlight on scams
Latest scam alerts
Notorious crypto scam found masquerading on app stores
Scam adverts: are you still being targeted?
Scammers target broadband hub users
Member benefits
Most read
Popular links
Get your life admin sorted
Everyday advice
Best deals in the March sales
What's the cheapest way to cook a roast dinner?
13 of the best Mother's Day gifts
Which deals are worth it for Dyson week?
Which type of tumble dryers are cheapest to run?
Latest in tech
Best PlayStation 5 deals
Best Nintendo Switch deals
What is the Apple Watch Double Tap feature and is it worth it?
Does the Samsung Galaxy S24's AI deliver on the hype?
Windows updates aren't working - what do I do?
Cost of living help
What could be in the Spring Budget?
What's the cheapest way to cook?
10 ways to cut the cost of tumble drying
Will using eco mode on your tumble dryer save you money?
Cost of living payments: what you need to know
Product test results
Newsletters
Weekly Scoop newsletter
Scam Alerts newsletter
Money newsletter
All newsletters
Campaigns
Memberships
Which? Gardening
Which? Travel
Which? Money
Which? Tech Support
Pick the best products

<H3>

(19)
Trusted reviews
Best Buys & Don’t Buys
Great Value & Eco Buys
Home & garden
Tech & appliances
Money
Cars
Baby & child
Travel
Write a will
Home improvements
Legal advice
Compare broadband
Power of attorney
More services
25% off for Mother's Day
The Right to Connect
Make tech giants take responsibility
Stamp out scams
<H6>
(7)
More from Which?
My account
For experts
For businesses
Our legal policies
Help
Got a problem?


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
45

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.93 seconds - 34.31 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.56 s 0.04 s 0.03 s 0.01 s 2.55 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
32 Kb (31,907 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
32 Kb (31,907 bytes) 6 Kb (5,559 bytes) 26 Kb (26,348 bytes) 21.10 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (s******@which.co.uk) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.which.co.uk/ and http://which.co.uk are resolved to the same url :https://www.which.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://which.co.uk/polic...arch?filters.contentTypes=insight-article&filters.page=1
http://which.co.uk/polic...ontentTypes=press-release,press-statement&filters.page=1
http://which.co.uk/polic...tTypes=policy-paper,policy-research-paper&filters.page=1


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
120 1 121


You have more than 100 links (121).

Internal Links (link to pages within this domain) - 120
URL Anchor Text
http://which.co.uk/#main-contentSkip to main content
https://www.which.co.uk/...which/which-newsletters-akBCD7z3vgqSNewsletters
https://www.which.co.uk/about-which/reviews-app-a8UBO8f4og6jDownload the Which? app
http://which.co.uk/
http://which.co.uk/loginLog in
https://join.which.co.ukJoin
https://www.which.co.uk/...-scam-alerts-from-which-aBRLy2b02WkCLatest scam alerts01 Mar 2024
https://www.which.co.uk/...querading-on-app-stores-aKcK64L03QYuNotorious crypto scam found ma...
https://www.which.co.uk/...ou-still-being-targeted-a4jj68Q8cQcmScam adverts: are you still be...
https://www.which.co.uk/...get-broadband-hub-users-aCrwT7I6URiOScammers target broadband hub ...
https://act.which.co.uk/page/103781/data/1Sign up for the Scam Alert new...
https://join.which.co.ukSubscribe to Which?
http://which.co.uk/news/...querading-on-app-stores-aKcK64L03QYuNotorious crypto scam found ma...
http://which.co.uk/news/...-traps-to-watch-out-for-aYwJA0u8EFZ95 subscription scams and traps...
http://which.co.uk/news/...from-my-pension-savings-aeVyO1y5sgcF'A cold call scam drained £96,...
http://which.co.uk/news/...-and-building-societies-aedZr1O3JOzgPower of attorney problems rev...
http://which.co.uk/news/...rmarket-in-january-2024-aHctX6D4ag90Which was the cheapest superma...
http://which.co.uk/revie...nd-worst-kitchen-brands-am0wR5V2seJ3Best and worst kitchen brands
http://which.co.uk/revie...bre-and-broadband-deals-abddl2F4Vf5BBest broadband deals 2024
http://which.co.uk/news/...it-means-for-your-money-aRzMQ1q7C9uySpring Budget 2024: what chang...
http://which.co.uk/money...rivate-health-insurance-a2BPc9a7R62EBest private health insurance ...
http://which.co.uk/news/...-scam-alerts-from-which-aBRLy2b02WkCThe latest scam alerts from Wh...
https://www.which.co.uk/home-and-gardenHome & garden
https://www.which.co.uk/tech-and-appliancesTech & appliances
https://www.which.co.uk/moneyMoney
https://www.which.co.uk/l/carsCars
https://www.which.co.uk/baby-and-childBaby & child
https://www.which.co.uk/l/travelTravel
https://whichwills.which.co.uk/wills/Write a will
https://trustedtraders.which.co.uk/?Home improvements
https://legalservice.which.co.uk/Legal advice
https://broadband.which.co.uk/Compare broadband
https://whichwills.which.co.uk/power-of-attorney/Power of attorney
https://which.co.uk/compare-providersMore services
https://www.which.co.uk/...march-deals-sales-which-aTCZW3H9k6rPBest deals in the March salesI...
https://www.which.co.uk/...of-cooking-roast-dinner-aya512k6iz7xWhat's the cheapest way to coo...
https://www.which.co.uk/...-mothers-day-gifts-2024-aQLJ55O6JCbq13 of the best Mother's Day gi...
https://www.which.co.uk/...e/best-dyson-week-deals-a5mow3D17ab9Which deals are worth it for D...
https://www.which.co.uk/...ers-are-cheapest-to-run-aUOSv7x39RdoWhich type of tumble dryers ar...
https://www.which.co.uk/news/Latest news
https://signup.which.co....k/which-gift-subscriptions#gardeningBuy as a gift
https://www.which.co.uk/...day-playstation-5-deals-aeOtl6L1uUsMBest PlayStation 5 deals01 Mar...
https://www.which.co.uk/...y-nintendo-switch-deals-abnhh8w5noZKBest Nintendo Switch deals01 M...
https://www.which.co.uk/...ture-and-is-it-worth-it-a4HMy8D5Kd6qWhat is the Apple Watch Double...
https://www.which.co.uk/...g-galaxy-s24-ai-on-test-a5vMS1e453eBDoes the Samsung Galaxy S24's ...
https://www.which.co.uk/...nt-working-what-do-i-do-avLad0t51kffWindows updates aren't working...
https://www.which.co.uk/tech-and-appliancesMore tech advice
https://www.which.co.uk/...it-means-for-your-money-aRzMQ1q7C9uyWhat could be in the Spring Bu...
https://www.which.co.uk/...e-cheapest-ways-to-cook-a0kmu7Z7tBhJWhat's the cheapest way to coo...
https://www.which.co.uk/...e-cost-of-tumble-drying-aTu084d0y9dq10 ways to cut the cost of tum...
https://www.which.co.uk/...le-dryer-save-you-money-aX1Hh2S5YfN3Will using eco mode on your tu...
https://www.which.co.uk/...3-what-you-need-to-know-agnHS9Q9bP42Cost of living payments: what ...
https://www.which.co.uk/topic/cost-of-livingMore cost of living advice
http://which.co.uk/l/tv-and-home-entertainment/televisionsTVs
http://which.co.uk/l/home-appliances/washing-machinesWashing machines
http://which.co.uk/l/computing/laptopsLaptops
http://which.co.uk/l/home-appliances/fridge-freezersFridge freezers
http://which.co.uk/reviews/air-fryersAir fryers
http://which.co.uk/l/bedroom/mattressesMattresses
http://which.co.uk/l/baby-transport/child-car-seatsChild car seats
http://which.co.uk/reviews/mobile-phonesMobile phones
https://signup.which.co.uk/wlp-weeklyscoop-newsletter
https://signup.which.co.uk/wlp-weeklyscoop-newsletterWeekly Scoop newsletterMake sm...
https://act.which.co.uk/page/103781/data/1
https://act.which.co.uk/page/103781/data/1Scam Alerts newsletterOutsmart...
https://signup.which.co.uk/wlp-money-newsletter
https://signup.which.co.uk/wlp-money-newsletterMoney newsletterGet a firmer g...
https://www.which.co.uk/...which/which-newsletters-akBCD7z3vgqS
https://www.which.co.uk/...which/which-newsletters-akBCD7z3vgqSAll newslettersExpert tips fro...
https://www.which.co.uk/campaigns/the-right-to-connectSign the petition
https://www.which.co.uk/campaigns/tech-giants-responsibilitySign the petition
https://www.which.co.uk/campaigns/stampout-scamsSign the petition
https://campaigns.which.co.uk/All campaigns
https://signup.which.co.uk/wlp-gardening
https://signup.which.co.uk/wlp-gardeningWhich? GardeningGet the garden...
https://signup.which.co.uk/wlp-travel
https://signup.which.co.uk/wlp-travelWhich? TravelPlan all your hol...
https://signup.which.co.uk/wlp-money
https://signup.which.co.uk/wlp-moneyWhich? MoneyMake your money go...
https://signup.which.co.uk/wlp-tech-support
https://signup.which.co.uk/wlp-tech-supportWhich? Tech SupportKeep on top...
https://www.which.co.uk/...-buy-the-best-air-fryer-ajltd1z3GrZmBest air fryers
https://www.which.co.uk/...est-broadband-providers-aIIx34f51krzBest broadband
https://www.which.co.uk/...icle/best-cars/top-cars-aaJ8y4F5Z8wgBest cars
https://www.which.co.uk/...o-buy-the-best-car-seat-aGqe18f0GeQBBest child car seats
https://www.which.co.uk/...nd-worst-kitchen-brands-am0wR5V2seJ3Best fitted kitchens
https://www.which.co.uk/...-to-buy-the-best-laptop-aNXXi9d9wmfnBest laptops
https://www.which.co.uk/...buy-the-best-lawn-mower-aGhEi1V0rGcCBest lawn mowers
https://www.which.co.uk/...o-buy-the-best-mattress-atlAf8V9fiZNBest mattresses
https://www.which.co.uk/...obile-networks-overview-amhDx1F0z41tBest mobile networks
https://www.which.co.uk/...e-the-best-mobile-phone-aqogx7F8J6yiBest mobile phones
https://www.which.co.uk/...-the-best-built-in-oven-aPwGQ2n80RDXBest ovens
https://www.which.co.uk/...s/supermarkets-compared-aOJjN2J0A10NBest supermarkets
https://www.which.co.uk/...y-the-best-tumble-dryer-a2Xa42O3YWK7Best tumble dryers
https://www.which.co.uk/.../how-to-buy-the-best-tv-awTTN2d6a0u5Best TVs
https://www.which.co.uk/...-machine-should-you-buy-aafjl7E6UgGxBest washing machines
http://which.co.uk/about-whichAbout
http://which.co.uk/about-which/company-info-a2odC7v4AtK0How we are run
http://which.co.uk/news/tag/podcastsPodcasts
http://which.co.uk/about...which/which-newsletters-akBCD7z3vgqSNewsletters
...

External Links (link to pages on other websites) - 1
URL Anchor Text
https://events.zoom.us/e...d8fESO13bg22URmSckdcoRrxUEvAF6jaGC0QJoin our free virtual event: S...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
56 15 41


41 images do not have Alt values.

Image URL - 56
URL ALT Text
https://media.product.wh...8-get-answers-live-scams-image-without-wording-small.jpg
https://media.product.wh...h.co.uk/prod/images/original/28631f0eae99-scamalerts.jpg
https://media.product.wh....uk/prod/images/original/3c05860ebb5d-app-store-scam.jpg
https://media.product.wh...prod/images/original/381e7dc91b0a-social-media-scams.jpg
https://media.product.wh...prod/images/original/ce8eb9517063-broadbandhub-scams.jpg
https://media.product.wh...co.uk/prod/images/original/164bab03f71d-iconspending.png
https://media.product.wh....co.uk/prod/images/original/dd9d828c3304-iconanswers.png
https://media.product.wh....co.uk/prod/images/original/dd9d828c3304-iconanswers.png
https://media.product.wh...co.uk/prod/images/original/164bab03f71d-iconspending.png
https://www.which.co.uk/static/deliver/static/media/home_garden.6ac4128d.svg
https://www.which.co.uk/static/deliver/static/media/technology.b9b9e661.svg
https://www.which.co.uk/static/deliver/static/media/money.10c94065.svg
https://www.which.co.uk/static/deliver/static/media/cars.7ab23ee1.svg
https://www.which.co.uk/static/deliver/static/media/baby_child.cfe6c8e4.svg
https://www.which.co.uk/static/deliver/static/media/travel.ef21c11d.svg
https://www.which.co.uk/static/deliver/static/media/write_a_will.08fdf239.svg
https://www.which.co.uk/static/deliver/static/media/trusted_trader.3057e8b0.svg
https://www.which.co.uk/static/deliver/static/media/legal-sm.c901e6e5.svg
https://www.which.co.uk/...tic/deliver/static/media/broadband_packages.a6ad1036.svg
https://www.which.co.uk/...atic/deliver/static/media/power_of_attorney.b15f199e.svg
https://www.which.co.uk/static/deliver/static/media/all.0afa7a25.svg
https://media.product.wh...k/prod/images/original/e760e0bf5afd-march-deals-lead.jpgTwo people looking at mobile p...
https://media.product.wh...o.uk/prod/images/original/e098f647b047-roast-chicken.jpgRoast chicken
https://media.product.wh.../prod/images/original/850d799349bb-mothers-day-lead1.jpgA family gifting the mother ro...
https://media.product.wh...cfa5-dyson-v8-and-v6-cordless-vacuum-cleaners-466478.jpgDyson v8 and v6 cordless vacuu...
https://media.product.wh...d/images/original/370bf7a97720-tumble-dryer-shopping.jpgtumble dryer shop
https://media.product.wh...od/images/original/9adb1591f481-gardening-25pc-off-2.jpg
https://media.product.wh...prod/images/original/73b15db803ad-playstation-5-comp.jpgA PlayStation 5 with Dualsense...
https://media.product.wh...images/original/a5084336c7f0-nintendo-switch-updated.jpgA Nintendo Switch, dock, and j...
https://media.product.wh...riginal/599a8c9cb071-apple-watch-double-tap-gesture2.jpgApple Watch double tap action
https://media.product.wh...d/images/original/6098fa377478-unpacked-event-london.jpgSamsung Galaxy AI is here
https://media.product.wh...uk/prod/images/original/b00d70174445-windowsfeatured.pngUsing a Windows laptop
https://media.product.wh...ages/original/dcf043da59d0-jeremy-huntno-glide-reuse.jpg
https://media.product.wh...ch.co.uk/prod/images/original/d974fb87ecdf-air-fryer.jpg
https://media.product.wh...co.uk/prod/images/original/47c0059bb6a2-tumble-dryer.jpgTumble dryer
https://media.product.wh...prod/images/original/6269e05d8543-leademptying-dryer.jpgA man is loading a tumble drye...
https://media.product.wh...rod/images/original/73dcd0ae746b-missed-paymentslead.jpg
https://media.product.wh...rod/images/original/4a722a651c6f-tvsdancing-products.jpg
https://media.product.wh...iginal/4903507323c8-washing-machinesdancing-products.jpg
https://media.product.wh...ages/original/52302c026474-laptopsdancing-productsv3.jpg
https://media.which.gpp....o/prod/images/original/3612b65c11ee-fridge-freezers.jpeg
https://media.product.wh...083652b1e9a-airfryershomepage-dancing-prodsv2-wchips.jpg
https://media.product.wh...ges/original/31676c6d0c4d-mattressesdancing-products.jpg
https://media.product.wh...0694f55a8650-child-car-seatshomepage-dancing-prodsv2.jpg
https://media.product.wh...5fa2a15a-homepage-dancing-prodsmobile-phonesv2-wsims.jpg
https://media.which.gpp....d/images/original/d83ebf4efa71-weeklyscoopnewsletter.jpg
https://media.product.wh...ch.co.uk/prod/images/original/52bdb5f8bd2d-frascams2.jpg
https://media.product.wh...ch.co.uk/prod/images/original/cb419a137171-framoney2.jpg
https://media.which.gpp.....io/prod/images/original/c41e19963f73-allnewsletters.png
https://media.which.gpp....list_thumbnail/af1b565f5acb-trtc-campaign-thumbnails.jpgThe right to connect, Which? P...
https://media.product.wh...riginal/f435111d7439-tech-giants-campaign-thumbnails.jpgMake tech giants take responsi...
https://media.which.gpp....mages/original/c927bc10be30-scam-campaign-thumbnails.pngStamp out scams, Which? Petiti...
https://media.product.wh.../images/original/b91511c6ec02-upsellbannersgardening.jpg
https://media.product.wh...rod/images/original/10ab426d4062-upsellbannerstravel.jpg
https://media.product.wh...prod/images/original/b10478655e20-upsellbannersmoney.jpg
https://media.product.wh.../prod/images/original/2b97d941a08b-upsellbannerstech.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 5 14


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://prod.fragments.product.which.co.uk/assets/1.6.95/fragments.cssstylesheet
https://www.which.co.uk/static/deliver/static/css/libs.866e02c9.cssstylesheet
https://www.which.co.uk/static/deliver/static/css/seatbelt.05e23d92.cssstylesheet
https://www.which.co.uk/static/deliver/static/css/main.4337a13f.cssstylesheet
https://www.which.co.uk/...eliver/static/css/pages-home-HomePage.d0643c77.chunk.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
21 9 30


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
https://cdn-ukwest.onetr...onsent/44f8a169-169a-488f-b9fb-0bcd25346816/otSDKStub.jstext/javascript
https://prod.fragments.product.which.co.uk/assets/1.6.95/app.jstext/javascript
https://www.which.co.uk/static/deliver/static/js/runtime-main.441f20a7.js
https://www.which.co.uk/static/deliver/static/js/libs.b04dc123.js
https://www.which.co.uk/static/deliver/static/js/seatbelt.76b8ca46.js
https://www.which.co.uk/static/deliver/static/js/main.f607d8d0.js
https://www.which.co.uk/...modules_react-stately_list_dist-615724.1ed66626.chunk.js
https://www.which.co.uk/.../deliver/static/js/pages-home-HomePage.c0bc19e7.chunk.js
https://pagead2.googlesyndication.com/tag/js/gpt.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.which.co.uk/...which/which-newsletters-akBCD7z3vgqSNewsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
58
Excellent! You do have a lot of root domains (58) linked to your site which.co.uk.

58
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 289
  Facebook Shares 770
  Facebook Comments 206
  Tweets 208
  LinkedIn 48

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site which.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
11,790th most visited website in the world.
469th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain which.co.uk is the only one hosted on the server (ip : 18.161.6.36).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 18.161.6.36) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 93 days from today ( expires on : 2024-07-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
which.co.uk ( 11 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2023-05-29 2024-07-01
unknown old 0 years, 305 days ago 0 years, 93 days from today
unknown old


Domain Name Servers used by which.co.uk
DNS Name IP Address
which.co.uk54.194.112.63


Domain is going to expire in less than a year time (0 years, 93 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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