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theconversation.com favicon The Conversation: In-depth analysis, research, news and ideas from leading academics and researchers. theconversation.com

Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend10
Jan 16, 2021 12:07 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 133 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
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Detailed Reviews

Related Category
Most related categories of this website.

careers   college   courses   dog   institute   museum   science   television  

Title
The Conversation: In-depth analysis, research, news and ideas from leading academics and researchers.

Words count: 15    Unique Words: 14    Length: 101 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to the latest developments and discoveries from the university and research sector.

Words count: 34    Length: 233 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Conversation: In-depth analysis, research, news and ... www.theconversation.com/
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academic  afp  americans  attack  capitol  college  conversation  covid  donald  election  explains  face  flag  getty  house  images  jan  january  leading  lsquo  ndash  people  photo  police  president  questions  rioters  rsquo  school  stormed  students  supporters  supremacist  trump  united  university  vaccine  violence  washington  white 

Top 20 Keywords
Total Terms Count: 2,737

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
university 51 1.86%
capitol 42 1.53%
rsquo 38 1.39%
images 38 1.39%
getty 34 1.24%
january 29 1.06%
trump 27 0.99%
ndash 22 0.80%
white 17 0.62%
covid 15 0.55%
vaccine 13 0.47%
supporters 13 0.47%
jan 12 0.44%
conversation 9 0.33%
lsquo 9 0.33%
president 9 0.33%
explains 9 0.33%
americans 9 0.33%
photo 9 0.33%
school 8 0.29%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0486004005560119

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(48)
Trump supporters seeking more violence could target state capitols during inauguration – here’s how cities can prepare
Does ‘deplatforming’ work to curb hate speech and calls for violence? 3 experts in online communications weigh in
The simple reason West Virginia leads the nation in vaccinating nursing home residents
What is the ‘boogaloo’ and who are the rioters who stormed the Capitol? 5 essential reads
Symbols of white supremacy flew proudly at the Capitol riot – 5 essential reads
The far-right rioters at the Capitol were not antifa – but violent groups often blame rivals for unpopular attacks
What you need to know about the new COVID-19 variants
Why the news media may not want to share Capitol riot images with the police
That time private US media companies stepped in to silence the falsehoods and incitements of a major public figure … in 1938
How Trump’s language shifted in the weeks leading up to the Capitol riot – 2 linguists explain
White supremacists who stormed US Capitol are only the most visible product of racism
Cities can help migrating birds on their way by planting more trees and turning lights off at night
Nonprofits helped organize the pro-Trump rally before the Capitol siege – but they probably won’t suffer any consequences
Wikipedia at 20: Why it often overlooks stories of women in history
Francis Galton pioneered scientific advances in many fields – but also founded the racist pseudoscience of eugenics
Trump’s Twitter feed shows ‘arc of the hero,’ from savior to showdown
Americans have unrealistic expectations for a COVID-19 vaccine
Does reopening schools cause COVID-19 to spread? It’s complicated
Is impeaching President Trump ‘pointless revenge’? Not if it sends a message to future presidents
The Confederate battle flag, which rioters flew inside the US Capitol, has long been a symbol of white insurrection
The Capitol siege recalls past acts of Christian nationalist violence
Capitol siege raises questions over extent of white supremacist infiltration of US police
Federal financial aid for college will be easier to apply for – and a bit more generous
The great polio vaccine mess and the lessons it holds about federal coordination for today’s COVID-19 vaccination effort
The perils of associating ‘white’ with ‘privilege’ in the classroom
Mega Millions jackpot is $750 million – where does all the lottery tax revenue really go?
Misogyny in the Capitol: Among the insurrectionists, a lot of angry men who don’t like women
At impeachment hearing, lawmakers will deliberate over a deadly weapon used in the attack on Capitol Hill – President Trump’s words
How can America heal from the Trump era? Lessons from Germany’s transformation into a prosperous democracy after Nazi rule
The price of a drug should be based on its therapeutic benefits – not just what the market will bear
The scent of sickness: 5 questions answered about using dogs – and mice and ferrets – to detect disease
What is a protein? A biologist explains
Dostoevsky warned of the strain of nihilism that infects Donald Trump and his movement
Gaming has benefits and perils – parents can help kids by playing with them
Anti-nutrients – they’re part of a normal diet and not as scary as they sound
Why the flag of South Vietnam flew at US Capitol siege
How explainable artificial intelligence can help humans innovate
I spoke to 99 big thinkers about what our ‘world after coronavirus’ might look like – this is what I learned
Fired for storming the Capitol? Why most workers aren’t protected for what they do on their own time
Far-right activists on social media telegraphed violence weeks in advance of the attack on the US Capitol
The uncomfortable questions facing Capitol Police over the security breach by MAGA mob
It is difficult, if not impossible, to estimate the size of the crowd that stormed Capitol Hill
Thousands of Brazilians who won elections as Black candidates in 2020 previously ran for office as white
Why Trump’s Senate supporters can’t overturn Electoral College results they don’t like – here’s how the law actually works
Trump tapped into white victimhood – leaving fertile ground for white supremacists
Populism erupts when people feel disconnected and disrespected
Why the Puritans cracked down on celebrating Christmas
Why should I trust the coronavirus vaccine when it was developed so fast? A doctor answers that and other reader questions

<H3>

(6)
Edition
Partnership news
Editor's Picks
Most Read past week
Pitch an idea
Our Audience
<H6>
(4)
Funding Partners
Founding Partners
Members
Strategic Partners
<I> (5)
<EM> (56)University of Arizona
Binghamton University, State University of New York
Louisiana Tech University
University of Connecticut
Johns Hopkins University School of Nursing
The Conversation
The Conversation
Georgia State University
Penn State
Indiana University
Radford University
University of Memphis
University of Memphis
Northwestern University
Leiothlypis peregrina
Cornell University
Loyola Law School Los Angeles
Rochester Institute of Technology
Rochester Institute of Technology
Indiana University
American University Kogod School of Business
Oklahoma State University
Michigan State University
University of Washington
Michigan State University
University of Washington
Columbus State University
Baylor University
Georgetown University
Seton Hall University
Northeastern University
University of California, Berkeley
Washington University in St Louis
Rutgers University
American University School of Communication
Wayne State University
Binghamton University, State University of New York
Colorado State University
Clark University
University of Kansas
University of Washington
Oklahoma State University
University of California, Irvine
University of South Carolina
Boston University
University of Oregon
Middlebury Institute of International Studies
Emmanuel College
Arizona State University
University of Florida
College of the Holy Cross
Arizona State University
Hebrew University of Jerusalem
Harvard University
USC Dornsife College of Letters, Arts and Sciences
Indiana University School of Medicine


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
37.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://theconversation.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.22 seconds - 32.33 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.63 s 0.04 s 0.04 s 0.01 s 3.16 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
39 Kb (39,443 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
39 Kb (39,443 bytes) 21 Kb (21,196 bytes) 18 Kb (18,247 bytes) 116.16 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
133 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.theconversation.com and http://theconversation.com are resolved to the same url :https://theconversation.com/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://151.101.2.133 is forwarded to its domain name site https://theconversation.com/us.

URL Rewrite
Non SEO Friendly URLs
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=topbar
http://theconversation.com/us/ne...utm_medium=TopBar&utm_source=theconversation.com
http://theconversation.com/sign_up?return_to=%2Fus
http://theconversation.com/sign_in?return_to=%2Fus
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=footer


You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://donate.theconversation.c...=website&utm_campaign=topbar
http://theconversation.com/us/ne...m_source=theconversation.com
http://theconversation.com/sign_up?return_to=%2Fus
http://theconversation.com/sign_in?return_to=%2Fus
https://donate.theconversation.c...=website&utm_campaign=footer


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
302 5 307


Too many links (307), it may be considered as spam!

Internal Links (link to pages within this domain) - 302
URL Anchor Text
http://theconversation.com/#Menu
http://theconversation.com/#Close
http://theconversation.com/usHome
http://theconversation.com/us/covid-19COVID-19
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth
http://theconversation.com/us/politicsPolitics/Election '20
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/us/espanolEn Español
http://theconversation.com/us
http://theconversation.com/us
http://theconversation.com/usAvailable editions
http://theconversation.com/africaAfrica
http://theconversation.com/auAustralia
http://theconversation.com/caCanada
http://theconversation.com/ca-frCanada (français)
http://theconversation.com/esEspaña
http://theconversation.com/frFrance
http://theconversation.com/globalGlobal Perspectives
http://theconversation.com/idIndonesia
http://theconversation.com/nzNew Zealand
http://theconversation.com/ukUnited Kingdom
https://donate.theconversation.c...=website&utm_campaign=topbarDonate
http://theconversation.com/us/ne...m_source=theconversation.comGet newsletter
http://theconversation.com/become-an-authorBecome an author
http://theconversation.com/sign_up?return_to=%2FusSign up as a reader
http://theconversation.com/sign_in?return_to=%2FusSign in
http://theconversation.com/us
http://theconversation.com/us/covid-19COVID-19
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth
http://theconversation.com/us/politicsPolitics/Election '20
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/trump...ow-cities-can-prepare-153285
http://theconversation.com/trump...ow-cities-can-prepare-153285Trump supporters seeking more ...
https://theconversation.com/profiles/jennifer-earl-317825Jennifer Earl
http://theconversation.com/does-...mmunications-weigh-in-153177
http://theconversation.com/does-...mmunications-weigh-in-153177Does ‘deplatforming’ work to c...
https://theconversation.com/prof...les/jeremy-blackburn-1196739Jeremy Blackburn
https://theconversation.com/profiles/robert-w-gehl-580061Robert W. Gehl
https://theconversation.com/profiles/ugochukwu-etudo-1196274Ugochukwu Etudo
http://theconversation.com/the-s...ursing-home-residents-153274
http://theconversation.com/the-s...ursing-home-residents-153274The simple reason West Virgini...
https://theconversation.com/profiles/tinglong-dai-1064876Tinglong Dai
http://theconversation.com/what-...tol-5-essential-reads-153337
http://theconversation.com/what-...tol-5-essential-reads-153337What is the ‘boogaloo’ and who...
https://theconversation.com/us/team#jeff-inglisJeff Inglis
http://theconversation.com/symbo...iot-5-essential-reads-153055
http://theconversation.com/symbo...iot-5-essential-reads-153055Symbols of white supremacy fle...
https://theconversation.com/us/team#jeff-inglisJeff Inglis
http://theconversation.com/the-f...for-unpopular-attacks-153193
http://theconversation.com/the-f...for-unpopular-attacks-153193The far-right rioters at the C...
https://theconversation.com/profiles/mia-bloom-283997Mia Bloom
http://theconversation.com/what-...new-covid-19-variants-153366
http://theconversation.com/what-...new-covid-19-variants-153366What you need to know about th...
https://theconversation.com/profiles/david-kennedy-1172960David Kennedy
http://theconversation.com/why-t...mages-with-the-police-153076
http://theconversation.com/why-t...mages-with-the-police-153076Why the news media may not wan...
https://theconversation.com/profiles/anthony-fargo-330208Anthony Fargo
http://theconversation.com/that-...public-figure-in-1938-153157
http://theconversation.com/that-...public-figure-in-1938-153157That time private US media com...
https://theconversation.com/prof.../william-bill-kovarik-332386William (Bill) Kovarik
http://theconversation.com/how-t...t-2-linguists-explain-152483
http://theconversation.com/how-t...t-2-linguists-explain-152483How Trump’s language shifted i...
https://theconversation.com/profiles/roger-j-kreuz-817382Roger J. Kreuz
https://theconversation.com/prof...leah-cathryn-windsor-1187912Leah Cathryn Windsor
http://theconversation.com/white...ble-product-of-racism-152295
http://theconversation.com/white...ble-product-of-racism-152295White supremacists who stormed...
https://theconversation.com/profiles/ursula-moffitt-1131905Ursula Moffitt
http://theconversation.com/citie...g-lights-off-at-night-152573
http://theconversation.com/citie...g-lights-off-at-night-152573Cities can help migrating bird...
https://theconversation.com/profiles/frank-la-sorte-1191494Frank La Sorte
http://theconversation.com/nonpr...ffer-any-consequences-153271
http://theconversation.com/nonpr...ffer-any-consequences-153271Nonprofits helped organize the...
https://theconversation.com/profiles/ellen-p-aprill-526617Ellen P. Aprill
http://theconversation.com/wikip...es-of-women-in-history-92555
http://theconversation.com/wikip...es-of-women-in-history-92555Wikipedia at 20: Why it often ...
https://theconversation.com/profiles/tamar-carroll-448195Tamar Carroll
https://theconversation.com/profiles/lara-nicosia-452417Lara Nicosia
http://theconversation.com/franc...doscience-of-eugenics-144465
http://theconversation.com/franc...doscience-of-eugenics-144465Francis Galton pioneered scien...
https://theconversation.com/prof...les/richard-gunderman-103804Richard Gunderman
http://theconversation.com/trump...om-savior-to-showdown-152888
http://theconversation.com/trump...om-savior-to-showdown-152888Trump’s Twitter feed shows ‘ar...
https://theconversation.com/profiles/ronald-hill-1194492Ronald Hill
http://theconversation.com/ameri...or-a-covid-19-vaccine-152745
http://theconversation.com/ameri...or-a-covid-19-vaccine-152745Americans have unrealistic exp...
https://theconversation.com/profiles/matt-motta-472268Matt Motta
http://theconversation.com/does-...pread-its-complicated-152793
http://theconversation.com/does-...pread-its-complicated-152793Does reopening schools cause C...
https://theconversation.com/prof...les/scott-a-imberman-1193989Scott A Imberman
https://theconversation.com/profiles/dan-goldhaber-1193993Dan Goldhaber
...

External Links (link to pages on other websites) - 5
URL Anchor Text
https://www.ap.org/press-release...-coverage-of-nonprofit-world
https://facebook.com/theConversationUS
https://twitter.com/ConversationUS
https://www.instagram.com/theconversationdotcom
https://www.linkedin.com/company/conversationus

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
3 3 0


Excellent! all images are associated with an ALT value.

Image URL - 3
URL ALT Text
https://cdn.theconversation.com/...gos/logo-en-2dbf43368862bc522cc1bcb6ac5833fc.svgThe Conversation
https://cdn.theconversation.com/...gos/logo-en-2dbf43368862bc522cc1bcb6ac5833fc.svgThe Conversation
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clipPartnership news


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://cdn.theconversation.com/...ic/tc/webpacked-application-7a9795b2f1b2a4ff.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-core-764713fa97c1ad6e.cssstylesheet
https://cdn.theconversation.com/...atic/tc/webpacked-secondary-13206bbb2fd78f77.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-print-d119dd7608eef3a4.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
10 4 14


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://www.googletagmanager.com/gtag/js?id=UA-21436757-1
https://cdn.theconversation.com/static/tc/vendor-0c9559550578663dc491.js
https://cdn.theconversation.com/static/tc/page-07e08c6254ef4fda16ce.js
https://cdn.theconversation.com/static/tc/runtime-0830f54f431f8bb7ff08.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://theconversation.com/us/ne...m_source=theconversation.comGet newsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
273
Excellent! You do have a lot of root domains (273) linked to your site theconversation.com.

273
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/theConversationUS
Twitter Accounthttps://twitter.com/ConversationUS
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theconversation.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,399th most visited website in the world.
1,809th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (9 - patch.com, upenn.edu, seatgeek.com, plagiarism.org, hibu.com, thefork.com, ymaryland.org, theconversation.com, data.world) hosted on the same server as theconversation.com (ip : 151.101.2.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.2.133) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
17 years, 233 days old ( 1st registered on : 2003-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 132 days from today ( expires on : 2021-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
theconversation.com ( 19 characters )

Domain Registrar : eNom, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-05-29 2020-04-30 2021-05-29
17 years, 233 days old 0 years, 261 days ago 0 years, 132 days from today
17 years, 233 days old


Domain Name Servers used by theconversation.com
DNS Name IP Address
ns1.dnsimple.com162.159.24.4
ns1.dnsunlimited.com45.79.220.61
ns2.dnsimple.com162.159.25.4
ns3.dnsimple.com162.159.26.4
ns4.dnsimple.com162.159.27.4
ns5.dnsunlimited.com178.79.148.169


Domain is going to expire in less than a year time (0 years, 132 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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