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Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend8
Jan 7, 2023 08:52 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Move the 145 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     28
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   careers   courses   dog   nutrition   parenting   science   television  

The Conversation: In-depth analysis, research, news and ideas from leading academics and researchers.

Words count: 15    Unique Words: 14    Length: 101 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to the latest developments and discoveries from the university and research sector.

Words count: 34    Length: 233 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Conversation: In-depth analysis, research, news and ...
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

arts  california  case  colorado  common  conversation  covid  damar  december  getty  hamlin  health  homes  house  images  jan  january  kevin  long  lsquo  mccarthy  ndash  north  november  partners  people  photo  political  risk  river  role  rsquo  sign  society  speaker  university  washington  work  workers  year 

Top 20 Keywords
Total Terms Count: 2,611

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
university 56 2.14%
rsquo 41 1.57%
images 36 1.38%
ndash 35 1.34%
getty 30 1.15%
january 16 0.61%
california 12 0.46%
workers 11 0.42%
health 10 0.38%
conversation 9 0.34%
speaker 9 0.34%
covid 9 0.34%
house 9 0.34%
december 8 0.31%
river 7 0.27%
colorado 7 0.27%
jan 7 0.27%
lsquo 7 0.27%
work 6 0.23%
political 6 0.23%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Kevin McCarthy voted Speaker of the House on 15th vote — we had some questions about the chaotic week in Congress and got a few answers
How California could save up its rain to ease future droughts — instead of watching epic atmospheric river rainfall drain into the Pacific
How countries around the world are tackling the cost of living crisis
The Conversation U.S. weekly news quiz
Ancient Greece had extreme polarization and civil strife too – how Thucydides can help us understand Jan. 6 and its aftermath
4 ways Netanyahu’s new far-right government threatens Israeli democracy
Christian nationalism is downplayed in the Jan. 6 report and collective memory
Following Alfred Russel Wallace’s footsteps to Borneo, where he penned his pioneering evolution paper
Visualizing the inside of cells at previously impossible resolutions provides vivid insights into how they work
Alcohol use is widely accepted in the US, but even moderate consumption is associated with many harmful effects
Foams used in car seats and mattresses are hard to recycle – we made a plant-based version that avoids polyurethane’s health risks, too
FTC prepares to ban ‘noncompete agreements’ – what they are and why low-wage workers are increasingly required to sign them
Richard Avedon, Truman Capote and the brutality of photography
What is Pentecostal Christianity?
Making sweat feel spiritual didn’t start with SoulCycle – a religion scholar explains
Talking across the political aisle isn’t a cure-all - but it does help reduce hostility
Ukraine schools remain a key battlefront in fight for nation’s future
Not all insurrections are equal – for enslaved Americans, it was the only option
Sports broadcasters have a duty to report injuries responsibly – in the case of NFL’s Damar Hamlin, they passed the test
Long COVID stemmed from mild cases of COVID-19 in most people, according to a new multicountry study
Green jobs are booming, but too few employees have sustainability skills to fill them – here are 4 ways to close the gap
Homes that survived the Marshall Fire 1 year ago harbored another disaster inside – here’s what we’ve learned about this insidious urban wildfire risk
Nanomedicines for various diseases are in development – but research facilities produce vastly inconsistent results on how the body will react to them
Worker strikes and union elections surged in 2022 – could it mark a turning point for organized labor?
Diversity of US workplaces is growing in terms of race, ethnicity and age – forcing more employers to be flexible
Working in isolation can pose mental health challenges – here’s what anyone can learn from how gig workers have adapted
Better sleep for kids starts with better sleep for parents – especially after holiday disruptions to routines
Speaker of the House faces political peril from member deaths and resignations – especially with a narrow majority
What does the speaker of the House do? Here’s what the new speaker will have for a job
Beyond Section 230: A pair of social media experts describes how to bring transparency and accountability to the industry
Damar Hamlin’s cardiac arrest during ‘Monday Night Football’ could be commotio cordis or a more common condition – a heart doctor answers 4 questions
‘Whisper networks’ thrive when women lose faith in formal systems of reporting sexual harassment
On New Year’s Day, Buddhist god Hotei brings gifts and good fortune in Japan
Disney’s Black mermaid is no breakthrough – just look at the literary subgenre of Black mermaid fiction
Chickenpox and shingles virus lying dormant in your neurons can reactivate and increase your risk of stroke – new research identified a potential culprit
5 wintry books to read during long nights
Record low water levels on the Mississippi River in 2022 show how climate change is altering large rivers
Satellites detect no real climate benefit from 10 years of forest carbon offsets in California
This course teaches how to judge a book by its cover - and its pages, print and other elements of its design
What the world would lose with the demise of Twitter: Valuable eyewitness accounts and raw data on human behavior, as well as a habitat for trolls
What causes lake-effect snow like Buffalo’s extreme storms?
Why Maradona’s ‘Hand of God’ goal is priceless – and unforgettable
80 years ago, Nazi Germany occupied Tunisia – but North Africans’ experiences of World War II often go unheard


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<I> (3)
<EM> (57)Drake University
University of California, Santa Cruz
The Conversation
Rutgers University - Newark
American University School of International Service
University of North Carolina – Charlotte
University of North Carolina – Charlotte
University of California, Santa Cruz
University of Pittsburgh
University of Pittsburgh
Clemson University
Clemson University
Colorado State University
University of Arizona
Amherst College
Arts & Sciences at Washington University in St. Louis
Colorado State University
University of Pennsylvania
Wesleyan University
Emerson College
The Ohio State University
University of Washington
University of Washington
Arizona State University
Yale University
University of Colorado Boulder
University of Colorado Boulder
University of Colorado Boulder
Michigan State University
Wayne State University
Arts & Sciences at Washington University in St. Louis
Indiana University
University of North Carolina – Greensboro
McMaster University
University of Michigan
Wayne State University
Boise State University
Drake University
USC Annenberg School for Communication and Journalism
Pepperdine University
University of Colorado Anschutz Medical Campus
Iowa State University
University of Tennessee
San Diego State University
University of Colorado Anschutz Medical Campus
Binghamton University, State University of New York
University of Memphis
University of Memphis
University of Memphis
University of California, Irvine
University of Richmond
Michigan State University
UMass Amherst
University of Michigan
University of California, Los Angeles
University of California, Los Angeles

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 666.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
8.56 s 0.07 s 0.06 s 0.02 s 4.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
60 Kb (59,946 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
60 Kb (59,946 bytes) 20 Kb (20,149 bytes) 40 Kb (39,797 bytes) 50.63 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
145 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
316 6 322

Too many links (322), it may be considered as spam!

Internal Links (link to pages within this domain) - 316
URL Anchor Text + Culture + Energy + Religion + Society + Technology Español editions (français)ña Zealand Kingdom
https://donate.theconversation.c...=website&utm_campaign=topbarDonate newsletter an author up as a reader in + Culture + Energy + Religion + Society + Technology McCarthy voted Speaker o... Paine Caufield California could save up i... Fisher countries around the world... Conversation U.S. weekly n... Holznagel Greece had extreme pol... Hadas ways Netanyahu’s new far-rig... Atzili nationalism is downp... Dalsheim Starrett Alfred Russel Wallac... Bernardi the inside of cell... Berg use is widely accepted... Mair used in car seats and ma... Pilla Sternberg prepares to ban ‘noncompet... Hogler Avedon, Truman Capote ... Senf is Pentecostal Christiani... Daniel Barba sweat feel spiritual di... Musselman across the political a... Stecuła Levendusky schools remain a key b... Kolcio all insurrections are equa... Scott Hawkins

External Links (link to pages on other websites) - 6
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
4 4 0

Excellent! all images are associated with an ALT value.

Image URL - 4
URL ALT Text Conversation Conversation
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clipSupport our work
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clipWe're hiring

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 3 4

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
10 3 13

You have 10 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page newsletter

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
Excellent! You do have a lot of root domains (273) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,394th most visited website in the world.
3,394th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (9 -,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 246 days old ( 1st registered on : 2003-05-29 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 119 days from today ( expires on : 2023-05-29 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 19 characters )

Domain Registrar : 1API GmbH

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-05-29 2022-05-29 2023-05-29
19 years, 246 days old 0 years, 245 days ago 0 years, 119 days from today
19 years, 246 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 119 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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