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theconversation.com favicon theconversation.com

Excellent Practice29
Improvement Could be Made12
Critical Issues to Attend9
Sep 24, 2021 05:27 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Move the 135 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     28
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

business   dog   museum   people   science   stories   television   video  

Title
The Conversation: In-depth analysis, research, news and ideas from leading academics and researchers.

Words count: 15    Unique Words: 14    Length: 101 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to the latest developments and discoveries from the university and research sector.

Words count: 34    Length: 233 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Conversation: In-depth analysis, research, news and ... www.theconversation.com/
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

abortion  afp  aids  americans  bridges  canada  change  china  colleges  containers  conversation  covid  education  ethical  explains  getty  health  hearing  images  islamic  law  legal  life  lsquo  masks  nasa  ndash  people  photo  return  rich  road  rsquo  september  texas  time  trudeau  united  university  years 

Top 20 Keywords
Total Terms Count: 2,523

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
university 50 1.98%
rsquo 47 1.86%
images 36 1.43%
getty 31 1.23%
september 25 0.99%
ndash 21 0.83%
conversation 13 0.52%
time 11 0.44%
years 10 0.40%
covid 10 0.40%
lsquo 9 0.36%
change 8 0.32%
law 8 0.32%
china 8 0.32%
people 7 0.28%
photo 7 0.28%
health 6 0.24%
united 6 0.24%
afp 6 0.24%
aids 6 0.24%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0445004003540110

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(44)
21 million Americans say Biden is ‘illegitimate’ and Trump should be restored by violence, survey finds
More Americans couldn’t get enough to eat in 2020 – a change that hit the middle class hardest
US, China commit to phase down climate-warming HFCs from refrigerators and air conditioners – but what will replace them this time?
20 years after 9/11, the men charged with responsibility are still waiting for trial – here’s why
Changing your mind about something as important as vaccination isn’t a sign of weakness – being open to new information is the smart way to make choices
Arctic sea ice hits its minimum extent for the year – 2 NASA scientists explain what’s driving the overall decline
Some rich people will love at least one sweetener in Democrats’ $3.5 trillion plan
How the world’s biggest Islamic organization drives religious reform in Indonesia – and seeks to influence the Muslim world
Colleges must choose whether to let athletes wear school gear for paid promotions
Fall means more deer on the road: 4 ways time of day, month and year raise your risk of crashes
Combatting an invisible killer: New WHO air pollution guidelines recommend sharply lower limits
Rich kids and poor kids face different rules when it comes to bringing personal items to school
Evidence shows that, yes, masks prevent COVID-19 – and surgical masks are the way to go
Taliban, Islamic State arm themselves with weapons US left behind
Your driver-assist system may be out of alignment… with your understanding of how it works
Why America has a debt ceiling: 5 questions answered
Study shows an abortion ban may lead to a 21% increase in pregnancy-related deaths
Psychological ‘specialness spirals’ can make ordinary items feel like treasures – and may explain how clutter accumulates
Spreading HIV, the virus that causes AIDS, is against the law in 37 states – with penalties ranging up to life in prison
Harvard’s decision to ditch fossil fuel investments reflects changing financial realities and its climate change stance
Therapy dogs help students cope with the stress of college life
How the Satanic Temple is using ‘abortion rituals’ to claim religious liberty against the Texas’ ‘heartbeat bill’
More companies pledge ‘net-zero’ emissions to fight climate change, but what does that really mean?
Female leaders in higher education have created more inclusive and open institutions – here are 3 key figures
China is financing infrastructure projects around the world – many could harm nature and Indigenous communities
Canada’s status quo election: Trudeau returned with another minority, faces uncertain future
Latest parliamentary win by Putin’s United Russia has been years in the manufacturing
Artificial intelligence can help highway departments find bats roosting under bridges
Afghanistan’s war rug industry distorts the reality of everyday trauma
Global shortage of shipping containers highlights their importance in getting goods to Amazon warehouses, store shelves and your door in time for Christmas
A pediatrician explains a spike in ear infections this summer after COVID-19 restrictions lifted
You may soon be able to buy hearing aids over the counter at your local pharmacy
More people are eating bugs – but is it ethical to farm insects for food?
New treatments for COVID-19 may stave off the worst effects of the virus
A giant space rock demolished an ancient Middle Eastern city and everyone in it – possibly inspiring the Biblical story of Sodom
‘Tax the rich’? Democrats’ plans to make the wealthy pay a little more will barely dent America’s long slide from progressive taxation
How many stars are there in space?
The Supreme Court has overturned precedent dozens of times in the past 60 years, including when it struck down legal segregation
Facebook has known for a year and a half that Instagram is bad for teens despite claiming otherwise – here are the harms researchers have been documenting for years
What is the Moon Festival? A scholar of Chinese religions explains
Menstrual cups are a cheaper, more sustainable way for women to cope with periods than tampons or pads
Why is Justin Trudeau so much more popular abroad than in Canada? Podcast
Minerals, drugs and China: How the Taliban might finance their new Afghan government
What is Sharia? Islamic law shows Muslims how to live, and can be a force for progress as well as tool of fundamentalists

<H3>

(5)
Edition
Editor's Picks
Most Read past week
Pitch an idea
Our Audience
<H6>
(4)
Funding Partners
Founding Partners
Members
Strategic Partners
<I> (3)
<EM> (54)University of Chicago
Penn State
Penn State
Colorado State University
University of California Santa Barbara
The University of Texas at Austin College of Liberal Arts
NASA
NASA
Penn State
University of Florida
University of Florida
University of Aberdeen
San Diego State University
Oklahoma State University
Clarkson University
Tufts University
University of Denver
University of California, Berkeley
University at Albany, State University of New York
NASA
Monmouth University
University of Colorado Boulder
University of Missouri-Kansas City
University of Memphis
University of Oregon
Wayne State University
Texas State University
Indiana University
The Conversation
Boston University
Boston University
Boston University
University of Victoria
Indiana University
University of Virginia
University of Pennsylvania
University of Massachusetts Amherst
University of Virginia
University of Pittsburgh
University of Pittsburgh
National Taiwan University
University of Virginia
University of South Carolina
University of California, Berkeley
University of California, Berkeley
Boise State University
Hamline University
University of Kentucky
University of Florida
Clarkson University
The Conversation
The Conversation
University of Nebraska Omaha
The Conversation


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
36

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://theconversation.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.23 seconds - 43.47 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.64 s 0.06 s 0.05 s 0.01 s 4.28 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
53 Kb (53,463 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
53 Kb (53,463 bytes) 19 Kb (19,306 bytes) 34 Kb (34,157 bytes) 56.52 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
135 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.theconversation.com and http://theconversation.com are resolved to the same url :https://theconversation.com/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://151.101.194.133 is forwarded to its domain name site https://theconversation.com/us.

URL Rewrite
Non SEO Friendly URLs
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=topbar
http://theconversation.com/us/ne...utm_medium=TopBar&utm_source=theconversation.com
http://theconversation.com/sign_up?return_to=%2Fus
http://theconversation.com/sign_in?return_to=%2Fus
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=footer
http://theconversation.com/us/ne...utm_medium=Footer&utm_source=theconversation.com


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://donate.theconversation.c...=website&utm_campaign=topbar
http://theconversation.com/us/ne...m_source=theconversation.com
http://theconversation.com/sign_up?return_to=%2Fus
http://theconversation.com/sign_in?return_to=%2Fus
https://donate.theconversation.c...=website&utm_campaign=footer
http://theconversation.com/us/ne...m_source=theconversation.com


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
299 4 303


Too many links (303), it may be considered as spam!

Internal Links (link to pages within this domain) - 299
URL Anchor Text
http://theconversation.com/#Menu
http://theconversation.com/#Close
http://theconversation.com/usHome
http://theconversation.com/us/covid-19COVID-19
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth
http://theconversation.com/us/politicsPolitics + Society
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/us/espanolEn Español
http://theconversation.com/us
http://theconversation.com/us
http://theconversation.com/usAvailable editions
http://theconversation.com/africaAfrica
http://theconversation.com/auAustralia
http://theconversation.com/caCanada
http://theconversation.com/ca-frCanada (français)
http://theconversation.com/esEspaña
http://theconversation.com/frFrance
http://theconversation.com/globalGlobal Perspectives
http://theconversation.com/idIndonesia
http://theconversation.com/nzNew Zealand
http://theconversation.com/ukUnited Kingdom
https://donate.theconversation.c...=website&utm_campaign=topbarDonate
http://theconversation.com/us/ne...m_source=theconversation.comGet newsletter
http://theconversation.com/become-an-authorBecome an author
http://theconversation.com/sign_up?return_to=%2FusSign up as a reader
http://theconversation.com/sign_in?return_to=%2FusSign in
http://theconversation.com/us
http://theconversation.com/us/covid-19COVID-19
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth
http://theconversation.com/us/politicsPolitics + Society
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/21-mi...violence-survey-finds-168359
http://theconversation.com/21-mi...violence-survey-finds-16835921 million Americans say Biden...
https://theconversation.com/profiles/robert-a-pape-1270635Robert A. Pape
http://theconversation.com/more-...-middle-class-hardest-167853
http://theconversation.com/more-...-middle-class-hardest-167853More Americans couldn’t get en...
https://theconversation.com/profiles/zheng-tian-1269084Zheng Tian
https://theconversation.com/profiles/stephan-j-goetz-226705Stephan J. Goetz
http://theconversation.com/us-ch...eplace-them-this-time-160241
http://theconversation.com/us-ch...eplace-them-this-time-160241US, China commit to phase down...
https://theconversation.com/profiles/scott-denning-586325Scott Denning
http://theconversation.com/20-ye...g-for-trial-heres-why-168422
http://theconversation.com/20-ye...g-for-trial-heres-why-16842220 years after 9/11, the men c...
https://theconversation.com/profiles/lisa-hajjar-1200912Lisa Hajjar
http://theconversation.com/chang...t-way-to-make-choices-167856
http://theconversation.com/chang...t-way-to-make-choices-167856Changing your mind about somet...
https://theconversation.com/profiles/art-markman-1270664Art Markman
http://theconversation.com/arcti...g-the-overall-decline-166549
http://theconversation.com/arcti...g-the-overall-decline-166549Arctic sea ice hits its minimu...
https://theconversation.com/profiles/alek-petty-1262858Alek Petty
https://theconversation.com/prof...les/linette-boisvert-1262856Linette Boisvert
http://theconversation.com/some-...ats-3-5-trillion-plan-163464
http://theconversation.com/some-...ats-3-5-trillion-plan-163464Some rich people will love at ...
https://theconversation.com/profiles/brent-w-ambrose-1179134Brent W Ambrose
https://theconversation.com/profiles/david-c-ling-1273160David C. Ling
https://theconversation.com/profiles/gary-mcgill-1273159Gary McGill
https://theconversation.com/profiles/pat-hendershott-1273163Pat Hendershott
http://theconversation.com/how-t...ence-the-muslim-world-165064
http://theconversation.com/how-t...ence-the-muslim-world-165064How the world’s biggest Islami...
https://theconversation.com/profiles/ahmet-t-kuru-762663Ahmet T. Kuru
http://theconversation.com/colle...r-for-paid-promotions-167287
http://theconversation.com/colle...r-for-paid-promotions-167287Colleges must choose whether t...
https://theconversation.com/profiles/john-holden-1263496John Holden
http://theconversation.com/fall-...-your-risk-of-crashes-167489
http://theconversation.com/fall-...-your-risk-of-crashes-167489Fall means more deer on the ro...
https://theconversation.com/profiles/tom-langen-1172913Tom Langen
http://theconversation.com/comba...-sharply-lower-limits-166939
http://theconversation.com/comba...-sharply-lower-limits-166939Combatting an invisible killer...
https://theconversation.com/profiles/laura-corlin-1265044Laura Corlin
http://theconversation.com/rich-...sonal-items-to-school-165519
http://theconversation.com/rich-...sonal-items-to-school-165519Rich kids and poor kids face d...
https://theconversation.com/profiles/casey-stocksill-1256621Casey Stocksill
http://theconversation.com/evide...sks-are-the-way-to-go-167963
http://theconversation.com/evide...sks-are-the-way-to-go-167963Evidence shows that, yes, mask...
https://theconversation.com/prof.../laura-layla-h-kwong-1271160Laura (Layla) H. Kwong
http://theconversation.com/talib...eapons-us-left-behind-167960
http://theconversation.com/talib...eapons-us-left-behind-167960Taliban, Islamic State arm the...
https://theconversation.com/prof...les/nolan-fahrenkopf-1009376Nolan Fahrenkopf
http://theconversation.com/your-...nding-of-how-it-works-166471
http://theconversation.com/your-...nding-of-how-it-works-166471Your driver-assist system may ...
https://theconversation.com/profiles/steve-casner-1221753Steve Casner
http://theconversation.com/why-a...-5-questions-answered-164977
http://theconversation.com/why-a...-5-questions-answered-164977Why America has a debt ceiling...
https://theconversation.com/profiles/steven-pressman-307970Steven Pressman
http://theconversation.com/study...gnancy-related-deaths-167610
http://theconversation.com/study...gnancy-related-deaths-167610Study shows an abortion ban ma...
https://theconversation.com/prof...manda-jean-stevenson-1228135Amanda Jean Stevenson
http://theconversation.com/psych...w-clutter-accumulates-165863
http://theconversation.com/psych...w-clutter-accumulates-165863Psychological ‘specialness spi...
https://theconversation.com/prof...es/jacqueline-rifkin-1256355Jacqueline Rifkin
...

External Links (link to pages on other websites) - 4
URL Anchor Text
https://facebook.com/theConversationUS
https://twitter.com/ConversationUS
https://www.instagram.com/theconversationdotcom
https://www.linkedin.com/company/conversationus

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
2 2 0


Excellent! all images are associated with an ALT value.

Image URL - 2
URL ALT Text
https://cdn.theconversation.com/...gos/logo-en-2dbf43368862bc522cc1bcb6ac5833fc.svgThe Conversation
https://cdn.theconversation.com/...gos/logo-en-2dbf43368862bc522cc1bcb6ac5833fc.svgThe Conversation


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 3 4


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://cdn.theconversation.com/static/tc/webpacked-core-e4e36e40dc335cf0.cssstylesheet
https://cdn.theconversation.com/...atic/tc/webpacked-secondary-37f1603a3043b5af.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-print-c21c57dd825dd077.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
8 3 11


You have 8 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://www.googletagmanager.com/gtag/js?id=UA-21436757-1
https://cdn.theconversation.com/static/tc/page-a626cbc2caec7e9191cb.js
https://cdn.theconversation.com/static/tc/runtime-7a79178c593e17fb391e.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://theconversation.com/us/ne...m_source=theconversation.comGet newsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
273
Excellent! You do have a lot of root domains (273) linked to your site theconversation.com.

273
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/theConversationUS
Twitter Accounthttps://twitter.com/ConversationUS
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theconversation.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,396th most visited website in the world.
1,734th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (13 - ameblo.jp, golf.com, uwaterloo.ca, votesmart.org, plagiarism.org, sfgov.org, quirumed.com, iso27001standard.com, blackaffiliates.com, mayuzumierika.com, emailage.com, inews.co.uk, promofarma.com) hosted on the same server as theconversation.com (ip : 151.101.194.133) could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.194.133) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 145 days old ( 1st registered on : 2003-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 220 days from today ( expires on : 2022-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
theconversation.com ( 19 characters )

Domain Registrar : eNom, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-05-29 2021-04-30 2022-05-29
18 years, 145 days old 0 years, 173 days ago 0 years, 220 days from today
18 years, 145 days old


Domain Name Servers used by theconversation.com
DNS Name IP Address
ns1.dnsimple.com162.159.24.4
ns1.dnsunlimited.com45.79.220.61
ns2.dnsimple.com162.159.25.4
ns3.dnsimple.com162.159.26.4
ns4.dnsimple.com162.159.27.4
ns5.dnsunlimited.com178.79.148.169


Domain is going to expire in less than a year time (0 years, 220 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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