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Excellent Practice28
Improvement Could be Made13
Critical Issues to Attend10
Apr 9, 2021 01:17 PM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Configure the server so that your site with or without 'www' (, ) are resolved to the same URL.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     286
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   careers   images   multimedia   photos   pictures   television   video  


Words count: 2    Unique Words: 2    Length: 31 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Words count: 0    Length: 366 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
新闻中心, 时政, 人事任免, 国际, 地方, 香港, 台湾, 澳门, 华人, 军事, 图片, 财经, 政权, 股票, 房产, 汽车, 体育, 奥运, 法治, 廉政, 社会, 科技, 互联网, 教育, 文娱, 电视剧, 电影, 视频, 访谈, 直播, 专题

Words count: 31    Length: 234 characters    keyword phrases count : 31

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (31/31)
新闻中心 0   (0%)
时政 0   (0%)
人事任免 0   (0%)
国际 0   (0%)
地方 0   (0%)
香港 0   (0%)
台湾 0   (0%)
澳门 0   (0%)
华人 0   (0%)
军事 0   (0%)
图片 0   (0%)
财经 0   (0%)
政权 0   (0%)
股票 0   (0%)
房产 0   (0%)
汽车 0   (0%)
体育 0   (0%)
奥运 0   (0%)
法治 0   (0%)
廉政 0   (0%)
社会 0   (0%)
科技 0   (0%)
互联网 0   (0%)
教育 0   (0%)
文娱 0   (0%)
电视剧 0   (0%)
电影 0   (0%)
视频 0   (0%)
访谈 0   (0%)
直播 0   (0%)
专题 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

aacute  agrave  app  atilde  auml  buckingham  ccedil  china  china's  chine  chinese  contre  covid  cpi  desastres  eacute  ecirc  eeuu  etats  europa  fraud  hainan  iacute  internacional  ldquo  mdash  middot  mort  ntilde  oacute  ouml  philip  plantas  presidente  prince  rdquo  sales  unis  uuml  xinhua 

Top 20 Keywords
Total Terms Count: 725

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
ldquo 26 3.59%
rdquo 26 3.59%
china 20 2.76%
eacute 19 2.62%
uuml 11 1.52%
mdash 9 1.24%
atilde 8 1.10%
ccedil 8 1.10%
oacute 7 0.97%
chine 6 0.83%
ecirc 5 0.69%
agrave 5 0.69%
aacute 5 0.69%
iacute 5 0.69%
covid 5 0.69%
unis 4 0.55%
middot 4 0.55%
auml 4 0.55%
mort 3 0.41%
fraud 3 0.41%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


<I> (82)首页

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : ia

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
the website does not declare its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.93 seconds - 26.57 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
3.53 s 0.03 s 0.02 s 0.01 s 1.98 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
25 Kb (24,708 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (24,708 bytes) 43 Kb (43,158 bytes) -18 Kb (-18,450 bytes) 0 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
Excellent! No redirection is detected for loading this page.

HTTPS is not implemented for your page.

WWW Resolve
the website and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 257 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
420 131 551

Too many links (551), it may be considered as spam!

Internal Links (link to pages within this domain) - 420
URL Anchor TextñolçaisعربىРусский язык日本语한국어ês公司官网邮箱网上举报流程网上举报专区新华每日电讯经济参考瞭望环球北京天津河北山西辽宁吉林上海江苏浙江安徽福建江西山东河南湖北湖南广东广西海南重庆四川贵州云南西藏陕西甘肃青海宁夏新疆内蒙古黑龙江兵团无锡长三角科普中国首页时政国际财经视频富媒体科技文化健康军事思客智库政务商务学习进行时高层全球连线理论网评法治人事廉政地方港澳台湾科普体育直播访谈数据图片广播信息化中央文件金融汽车食品房产旅游能源公司会展彩票娱乐时尚公益书画

External Links (link to pages on other websites) - 131
URL Anchor Text
https://apiparty.xinhuaapp...=4834562&appId=110140&projectId=13大坪村紫孔雀红茶 让人安心的好茶网络举报App下载中国互联网举报中心网上有害信息举报专区半月谈中证报上证报中国记者中国名牌中国传媒科技瞭望东方周刊参考消息
http://www.xinhuapub.com新华出版社财经国家周刊中国政府网中国文明网中国应急信息网中国雄安官网中国互联网联合辟谣平台中国记协网国家公祭网国家能源局网站国家信访局网站中国禁毒网全民阅读官方网站教育悦读党史故事百校讲述|听中山大学讲述蒲蛰龙院士的故事党史故事百校讲述丨饮水思源 听西藏大学老党员讲述办学历程回放中英街:穿越百年风雨的深港印记改变你我命运的那些瞬间В Китае запустили новый спутни...На участке Жундун нового район...Как иностранцы прививаются от ...Оживленная ночная жизнь в Ухан...От страданий к новой жизни -- ...Си Цзиньпин призвал к решитель...Китай решительно выступает про...В докладе разоблачается спонси...Сотрудничество между Китаем и ...Британский принц Филипп сконча...В Китае опубликована статья, о...В марте CPI в Китае вырос на 0... в Китае достиг высшего уро...الصين تطلق قمرا صناعيا جديدا ل...سيارة متنقلة لتطعيم لقاحات كوف...تشريح دلافين نافقة في مدينة أش...فتاة تصنع فوانيس رمضان في مدين...تصنيع الهياكل الخشبية في مدينة...شي يحث على بذل جهود حازمة لمكا...مقال يكشف عن الكوارث الإنسانية...مقالة خاصة: خبراء عالميون يعتب... ارتفاعا لمؤشر أسعار المست...الصين تنتقد الولايات المتحدة ل...رئيسة صندوق النقد الدولي: التع...قصر باكنغهام: وفاة الأمير فيلي...تقرير إخباري: الولايات المتحدة...新华之窗 WINDOW TO XINHUA 更多> ...新华社介绍社办报刊新媒体矩阵中央纪委旗帜网中联部统战部中编办新闻办香港中联办

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
20 15 5

5 images do not have Alt values.

Image URL - 20
URL ALT Text跟随卫星,探寻红色航线建党百年看中国丨协调发展之文化繁荣红色百宝 奋斗百年丨第32集:你会纺线么?来看这架南泥湾小纺...中英街:穿越百年风雨的深港印记奋斗百年路 启航新征程改变你我命运的那些瞬间空中音乐厅|民族室内乐专场音乐会《之初》李兰娟院士喊你打疫苗啦!看!他们在海底“种”珊瑚,在白山黑水间奋起抵抗走近冬奥|首席制冰师解锁京城小众宝藏赏花地玉米价格下跌的背后一位拉美姑娘的“武汉日记”丨敦煌很古老?不,敦煌也很“潮”

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 3 4

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
20 16 36

Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page数据中国记者

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (1,692) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 261
  Facebook Shares 564
  Facebook Comments 226
  Tweets 1,739
  LinkedIn 58

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (68/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
69 Excellent! the website has a good Child Safe Score (69/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
17th most visited website in the world.
10th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at China  
the most site visitors come from China  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 351 days old ( 1st registered on : 2000-04-28 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 13 days from today ( expires on : 2022-04-28 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 13 characters )

Domain Registrar : Beijing Guoxu Network Technology

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2000-04-28 2000-04-28 2022-04-28
20 years, 351 days old 20 years, 351 days ago 1 year, 13 days from today
20 years, 351 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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