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yext.com favicon yext.com

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend8
Mar 21, 2024 10:19 AM

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  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   courses   dog   management   marketing   social   software   tools  

Title
Create and deliver content to any channel | Yext

Words count: 8    Unique Words: 8    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement.

Words count: 17    Length: 129 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Create and deliver content to any channel | Yext www.yext.com/
Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accurate  affiliates  answers  api  billion  brand  business  channels  consistent  content  customers  data  deliver  differentiator  digital  engage  english  experiences  insights  integrate  learn  leverage  local  location  manage  marketing  multi  network  personalized  platform  policy  powering  presence  products  publisher  questions  rsquo  search  time  yext 

Top 20 Keywords
Total Terms Count: 841

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
yext 21 2.50%
digital 16 1.90%
customers 13 1.55%
marketing 11 1.31%
platform 10 1.19%
brand 10 1.19%
presence 9 1.07%
data 9 1.07%
channels 8 0.95%
deliver 7 0.83%
experiences 7 0.83%
engage 7 0.83%
content 6 0.71%
answers 6 0.71%
products 6 0.71%
time 5 0.59%
business 5 0.59%
local 5 0.59%
personalized 5 0.59%
search 5 0.59%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
186014500701152

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Turn Your Digital Presenceinto a Differentiator™

<H2>

(8)
Schedule your personalized demo
Help local customers find and engage with your brand
Leverage the power of AI
Make data-driven marketing decisions
One login for all digital marketing channels
Manage your global brand and local presence across all digital channels from one platform
Yext is the industry leader in multi-location digital marketing
Resources and recommendations

<H3>

(6)
Platform
Solutions
Resources
Developers
Company
<H5>
(14)
Tell us About Yourself
WEBINAR
BLOG POST
BLOG POST
BLOG POST
EBOOK
BLOG POST
BLOG POST
BLOG POST
BLOG POST
200 Billion
4.62 Billion
452 Million
16.8 Billion
<H6>
(5)
See how Yext can transform your search experience anywhere people ask questions about you
Listings
Pages
Search
<I> (7)
<STRONG> (11)What can you expect?
Yext Summit
Reimagining Customer Success: Insights from Yext Leaders
How Digital Natives Are Powering Social Commerce — And What That Means For Your Business
The Digital Markets Act is Here: What It Means For You
How To Simplify Your Martech Stack
SEO Tips to Help You Succeed in the Age of Generative AI Search
The Yext Fall '23 Release is Here to Help You Drive Engagement
Yext Commits to Conservation: Driving Sustainability Across the Globe
Yext’s Policy On Ethical AI Design
A differentiated digital presence starts with your content


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
7.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 137.42 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.69 s 0.04 s 0.04 s 0.01 s 3.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
40 Kb (39,851 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
40 Kb (39,851 bytes) 7 Kb (7,197 bytes) 33 Kb (32,654 bytes) 22.04 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
160 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.yext.com/ and http://yext.com are resolved to the same url :https://www.yext.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://help.yext.com...equests/new?&referrerPageUrl=https://help.yext.com/hc/en-us
https://help.yext.com...equests/new?&referrerPageUrl=https://help.yext.com/hc/en-us


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
98 1 99


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 98
URL Anchor Text
https://www.yext.comYext’s Privacy Policy
https://www.yext.comYext’s Privacy Policy
https://www.yext.com
https://www.yext.com/platformExplore the Yext Digital Prese...
https://www.yext.com/platform/listingsListingsDeliver answers across...
https://www.yext.com/platform/searchSearchDeliver direct answers a...
https://www.yext.com/platform/contentContentOrganize your content w...
https://www.yext.com/platform/reviewsReviewsManage crowdsourced ans...
https://www.yext.com/platform/socialSocialAmplify your brand's soc...
https://www.yext.com/platform/analyticsAnalyticsUnlock actionable ins...
https://www.yext.com/platform/pagesPagesPublish answers with land...
https://www.yext.com/platform/chatChatBuild an accurate and natu...
https://www.yext.com/integrations/publishersExplore the publisher network
https://www.yext.com/integrations/googleGoogle Business ProfileArchite...
https://www.yext.com/integrations/appleAppleManage location data with...
https://www.yext.com/integrations/facebookFacebookControl the facts abou...
https://www.yext.com/integrations/bingBingIncrease local discoverabi...
https://www.yext.com/integrations/tripadvisorTripadvisorConnect with more g...
https://www.yext.com/integrations/opentableOpentableKeep information abou...
https://www.yext.com/...omer-success-insights-from-yext-leadersBLOG POSTReimagining Customer ...
https://www.yext.com/solutions/marketingMarketing
https://www.yext.com/solutions/marketing/location-listingsLocation Listings
https://www.yext.com/solutions/marketing/site-searchSite Search
https://www.yext.com/...lutions/marketing/reputation-managementReputation Management
https://www.yext.com/solutions/marketingView all
https://www.yext.com/solutions/supportSupport
https://www.yext.com/solutions/support/help-site-searchHelp Site Search
https://www.yext.com/solutions/support/case-form-deflectionCase Form Deflection
https://www.yext.com/solutions/support/agent-desktop-searchAgent Desktop Search
https://www.yext.com/solutions/support/seo-for-help-centerSEO for Help Center
https://www.yext.com/solutions/supportView all
https://www.yext.com/solutions/commerceCommerce
https://www.yext.com/solutions/commerce/ecommerce-searchEcommerce Search
https://www.yext.com/solutions/commerce/landing-pagesLanding Pages
https://www.yext.com/solutions/commerce/guided-buying-flowGuided Buying Flow
https://www.yext.com/Where to Buy
https://www.yext.com/solutions/commerceView all
https://www.yext.com/solutions/workplaceWorkplace
https://www.yext.com/industries/financial-servicesFinancial Services
https://www.yext.com/industries/healthcareHealthcare
https://www.yext.com/industries/public-sectorPublic Sector
https://www.yext.com/industries/high-techHigh Tech
https://www.yext.com/industries/food-servicesFood Services
https://www.yext.com/industriesView all
https://www.yext.com/customers/samsung
https://www.yext.com/customers/cox-communications
https://www.yext.com/customers/fedex
https://www.yext.com/customers/haagen-dazs
https://www.yext.com/customers/bayada
https://www.yext.com/customers/five-guys
https://www.yext.com/customersView All
https://www.yext.com/...e-and-what-that-means-for-your-businessBLOG POSTHow Digital Natives A...
https://www.yext.com/...rkets-act-is-here-what-it-means-for-youBLOG POSTThe Digital Markets A...
https://www.yext.com/blog/BlogStay up-to-date with insig...
https://www.yext.com/resources/publicationsPublicationsRead our latest eb...
https://www.yext.com/resources/webinarsEventsFind upcoming and on-dem...
https://hitchhikers.yext.com/HitchhikersExplore our self-se...
https://www.yext.com/customersCustomer StoriesSee how our cu...
https://help.yext.comSupportGet support and find th...
https://www.yext.com/...ions/how-to-simplify-your-martech-stackEBOOKHow To Simplify Your Mart...
https://www.yext.com/...ceed-in-the-age-of-generative-ai-searchBLOG POSTSEO Tips to Help You ...
https://hitchhikers.yext.com/docsDocumentationThis is your one-...
https://hitchhikers.yext.com/community/CommunityAsk questions, share ...
https://hitchhikers.yext.com/create-playground-accountStart BuildingA playground acc...
https://www.yext.com/...se-is-here-to-help-you-drive-engagementBLOG POSTThe Yext Fall '23 Rel...
https://www.yext.com/aboutAboutWhy Yext?
https://www.yext.com/about/news-media/PressNews and noteworthy
https://investors.yext.com/InvestorsThe latest financial ...
https://www.yext.com/careersCareersThe next big thing in y...
https://www.yext.com/partnersPartnersFind or become a Yext ...
https://www.yext.com/...driving-sustainability-across-the-globeBLOG POSTYext Commits to Conse...
https://www.yext.com/...g/2023/02/yext-policy-ethical-ai-designBLOG POSTYext’s Policy On Ethi...
https://www.yext.com/users/loginSign in
https://www.yext.com/contact/salesContact Us
https://help.yext.com...rPageUrl=https://help.yext.com/hc/en-usSupport
https://www.yext.com/English (US)
https://www.yext.com/ukEnglish (UK)
https://www.yext.com/deDeutsch
https://www.yext.com/frFrançais
https://www.yext.com/ja日本語
https://www.yext.com/users/loginSign in
https://www.yext.com/contact/salesContact Us
https://help.yext.com...rPageUrl=https://help.yext.com/hc/en-usSupport
https://www.yext.com/English (US)
https://www.yext.com/ukEnglish (UK)
https://www.yext.com/deDeutsch
https://www.yext.com/frFrançais
https://www.yext.com/ja日本語
https://www.yext.com/demoBook a Demo
https://www.yext.com/...omer-success-insights-from-yext-leadersLearn More
https://www.yext.com/platform/contentLearn More
https://www.yext.com/customers/samsung
https://www.yext.com/customers/accor-live-limitless
https://www.yext.com/customers/first-financial
https://www.yext.com/customers/haagen-dazs
https://www.yext.com/customers/ohiohealth
https://www.yext.com/customers/dennys
https://www.yext.com/integrationsLearn More

External Links (link to pages on other websites) - 1
URL Anchor Text
https://yext.registra...31-bd81-1dd261ce395a?utm_source=websiteWEBINARYext Summit

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
39 1 38


38 images do not have Alt values.

Image URL - 39
URL ALT Text
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https://design-system.yext.com/assets/images/loading-icon.jpegloading icon


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
10 2 12


You have 10 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://yext.com/assets/static/home-8d6effaf.cssstylesheet
http://yext.com/assets/static/MainLayout-c15ea5b5.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
5 1 6


You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type
https://cdn.optimizely.com/js/25329560732.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.yext.com/...omer-success-insights-from-yext-leadersBLOG POSTReimagining Customer ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site yext.com could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 855
  Facebook Shares 1,174
  Facebook Comments 293
  Tweets 1
  LinkedIn 210

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
74

Excellent! the website has a good Trustworthiness Score (74/100).

74
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
77 Excellent! the website has a good Child Safe Score (77/100).

77
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site yext.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
24,820th most visited website in the world.
9,152th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain yext.com is the only one hosted on the server (ip : 104.17.4.95).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.17.4.95) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 23 days old ( 1st registered on : 2002-03-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 341 days from today ( expires on : 2026-03-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
yext.com ( 8 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2002-03-06 2002-03-06 2026-03-05
22 years, 23 days old 22 years, 23 days ago 1 year, 341 days from today
22 years, 23 days old




You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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