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exchangerates.org.uk favicon exchangerates.org.uk

Excellent Practice35
Improvement Could be Made10
Critical Issues to Attend7
Jun 11, 2020 09:32 PM

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Recommended Actions

  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 76 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (http://www.exchangerates.org.uk, http://exchangerates.org.uk) are resolved to the same URL.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Declare language in use for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     25
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Detailed Reviews

Related Category
Most related categories of this website.

apps   careers   courses   database   money   software   television   tour  

Exchange Rates UK - Compare Live Foreign Currency Exchange Rates

Words count: 9    Unique Words: 7    Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Rates 2
Exchange 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Exchange Rates UK brings you the latest currency news, forecasts, exchange rates comparison, historical data, currency conversion and live exchange rates using mid-market rates

Words count: 24    Length: 176 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Exchange Rates UK - Compare Live Foreign Currency ... www.exchangerates.org.uk/
Exchange Rates UK brings you the latest currency news, forecasts, exchange rates comparison, historical data, currency conversion and live exchange rates ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
exchange rates, exchange rates UK, compare exchange rates, currency converter, foreign exchange, currency exchange, exchange rates history

Words count: 17    Length: 132 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:57% (4/7)
exchange rates 0   (0%)
currency converter 0   (0%)
foreign exchange 0   (0%)
currency exchange 0   (0%)
3 words:43% (3/7)
exchange rates uk 0   (0%)
compare exchange rates 0   (0%)
exchange rates history 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

aed  african  aud  australian  british  cad  canadian  chf  currency  data  dirhams  dollars  eur  euros  exchange  forecasts  foreign  forex  francs  gbp  inr  jpy  lira  live  market  money  nzd  pound  rands  rates  rupees  south  sterling  swiss  trading  transfer  usd  yen  zar  zealand 

Top 20 Keywords
Total Terms Count: 2,275

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
dollars 126 5.54%
rates 104 4.57%
exchange 88 3.87%
currency 72 3.16%
pound 68 2.99%
euros 47 2.07%
gbp 46 2.02%
usd 39 1.71%
eur 34 1.49%
rands 29 1.27%
francs 28 1.23%
cad 28 1.23%
canadian 27 1.19%
aud 27 1.19%
australian 27 1.19%
nzd 26 1.14%
swiss 26 1.14%
jpy 26 1.14%
live 26 1.14%
zar 26 1.14%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Exchange Rates UK - Compare Live Foreign Currency Exchange Rate & History


Exchange Rates UK
Currencies, Live Rates, Charts & Historical Data
Latest Currency News - Financial Blog
Live Currency Rates Today
Exchange Rate History Graphs


Your Live Currency Exchange Rates Website
Recent articles
Pound Converter
2019, 2020, 2021 Currency Forecasts
2018 Historical Reviews
Crypto Currencies
Pound Exchange Rate
Currency Pages


Brexit Forecasts: Base Case Limited Trade Deal, Pound Sterling Tipped to Plunge if Talks Collapse
UK Housing Market Interest Revives Strongly but Surveyors Report Fall in House Prices
Pound-to-Dollar Exchange Rate Falls as Dovish Fed Dampens Risk Sentiment
Pound Euro Exchange Rate Falls as The Fed Rocks Market Sentiment
British Pound to South African Rand (GBP/ZAR) Exchange Rate Sharply Recovers on Dire South African Data
Pound Sterling: OECD Gloom Highlights GBP Risks, GBP/USD Retreats From 3-Month Best Exchange Rate
Barter to Bitcoin: Important Historical Dates for Currency Markets
Thomas Cook Collapse - What does it mean for your holiday and will you get your money back?
Do You Lose Money When You Exchange Currency?
What is the Selling Rate and Buying Rate When Trading Currency Exchange Rates?
How to Easily Calculate Exchange Rates
What Exchange Rate Do Banks Use?
<B> (9)Exchange Rates UK
Brexit Forecasts: Base Case Limited Trade Deal, Pound Sterling Tipped to Plunge if Talks Collapse
UK Housing Market Interest Revives Strongly but Surveyors Report Fall in House Prices
Pound-to-Dollar Exchange Rate Falls as Dovish Fed Dampens Risk Sentiment
Pound Euro Exchange Rate Falls as The Fed Rocks Market Sentiment
British Pound to South African Rand (GBP/ZAR) Exchange Rate Sharply Recovers on Dire South African Data
Pound Sterling: OECD Gloom Highlights GBP Risks, GBP/USD Retreats From 3-Month Best Exchange Rate
FREE SERVICE - Sign up for latest exchange rates/market updates by email:
<I> (10)Click for
Click for
Click for
Click for
Click for
Click for
Click for
Click for
The exchange rates on this page were updated at 12th Jun 2020
History values are calculated using averages from the currency exchange rate day's range. See more exchange rate history on each country specific exchange rates page...
<STRONG> (133)1.1135

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

http://exchangerates.org.uk/news/rss.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://exchangerates.org.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.26 seconds - 71.21 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.65 s 0.02 s 0.02 s 0.00 s 1.48 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
19 Kb (18,515 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
19 Kb (18,515 bytes) 18 Kb (18,029 bytes) 0 Kb (486 bytes) 3,709.67 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
76 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 14)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
the websites http://www.exchangerates.org.uk and http://exchangerates.org.uk DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://www.exchangerates.org.uk/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
502 3 505

Too many links (505), it may be considered as spam!

Internal Links (link to pages within this domain) - 502
URL Anchor Text
http://exchangerates.org.uk/Exchange Rates
http://exchangerates.org.uk/currency-calculator.htmlCurrency Calculator
http://exchangerates.org.uk/guide...tional-money-transfers.htmlInternational ...
http://exchangerates.org.uk/currency/subscriptions.htmlEMAIL Updates
http://exchangerates.org.uk/#Currency Rates
http://exchangerates.org.uk/currency/compare.htmlCompare Exchange Rates
http://exchangerates.org.uk/curre...urrency-exchange-rates.htmlCurrency Exchange Rates
http://exchangerates.org.uk/curre...y-exchange-rates-table.htmlCurrency Rates Cross Table
http://exchangerates.org.uk/curre...y/exchange-rates-today.htmlExchange Rates Today
http://exchangerates.org.uk/country-codes.htmlCountry Codes
http://exchangerates.org.uk/currency-symbols.htmlCurrency Symbols
http://exchangerates.org.uk/currency/todays-top-movers.htmlTodays Top Movers
http://exchangerates.org.uk/#Popular Conversions
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to Euros
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to Dollars
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to NZ Dollars
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to AUS Dollars
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to CAD Dollars
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to Yen
http://exchangerates.org.uk/Pound...rrency-conversion-page.htmlPounds to Rands
http://exchangerates.org.uk/Euros...rrency-conversion-page.htmlEuros to Pounds
http://exchangerates.org.uk/Dolla...rrency-conversion-page.htmlDollars to Pounds
http://exchangerates.org.uk/Euros...rrency-conversion-page.htmlEuros to Dollars
http://exchangerates.org.uk/currency-tools.htmlCurrency Tools
http://exchangerates.org.uk/currency-calculator.htmlCurrency Calculator
http://exchangerates.org.uk/curre...change-rate-calculator.htmlExchange Rate Calculator
http://exchangerates.org.uk/currency/subscriptions.htmlMarket Updates (Email)
http://exchangerates.org.uk/currency/rate-alert.htmlRate Alert
http://exchangerates.org.uk/#Popular Currencies
http://exchangerates.org.uk/Briti...und-GBP-currency-table.htmlBritish Pounds
http://exchangerates.org.uk/Swiss...anc-CHF-currency-table.htmlSwiss Franc
http://exchangerates.org.uk/Austr...lar-AUD-currency-table.htmlAustralian Dollars
http://exchangerates.org.uk/Canad...lar-CAD-currency-table.htmlCanadian Dollars
http://exchangerates.org.uk/South...and-ZAR-currency-table.htmlSouth African Rands
http://exchangerates.org.uk/Euro-EUR-currency-table.htmlEuro Exchange
http://exchangerates.org.uk/#Currency Exchange 
http://exchangerates.org.uk/foreign-exchange.htmlForeign Exchange
http://exchangerates.org.uk/guide/emigrating-overseas.htmlEmigrating Overseas
http://exchangerates.org.uk/guide...buying-property-abroad.htmlBuying Property Abroad
http://exchangerates.org.uk/guide...ular-overseas-payments.htmlRegular Overseas Payments
http://exchangerates.org.uk/guide...tional-money-transfers.htmlInternational Money Transfers
http://exchangerates.org.uk/guide...ting-high-value-assets.htmlImporting High Value Assets
http://exchangerates.org.uk/guide/send-money-home.htmlSending Money Home
http://exchangerates.org.uk/guide...reign-exchange-brokers.htmlForeign Exchange Brokers
http://exchangerates.org.uk/guide...money-transfer-options.htmlMoney Transfer Options
http://exchangerates.org.uk/foreign-exchange.html...more in this section
http://exchangerates.org.uk/money-transfers.htmlMoney Transfers
http://exchangerates.org.uk/count...oney-transfer-to-spain.htmlMoney Transfer to Spain
http://exchangerates.org.uk/count...-transfer-to-australia.htmlMoney Transfer to Australia
http://exchangerates.org.uk/count...-transfer-to-hong-kong.htmlMoney Transfer to Hong Kong
http://exchangerates.org.uk/count...ransfer-to-new-zealand.htmlMoney Transfer to New Zealand
http://exchangerates.org.uk/count...ney-transfer-to-canada.htmlMoney Transfer to Canada
http://exchangerates.org.uk/count...nsfer-to-united-states.htmlMoney Transfer to US
http://exchangerates.org.uk/count...sfer-to-united-kingdom.htmlMoney Transfer to UK
http://exchangerates.org.uk/count...ansfer-to-south-africa.htmlMoney Transfer to South Africa
http://exchangerates.org.uk/count...ey-transfer-to-germany.htmlMoney Transfer to Germany
http://exchangerates.org.uk/money-transfers.html...more in this section
http://exchangerates.org.uk/travel-money.htmlTravel Money
http://exchangerates.org.uk/#Foreign Currency
http://exchangerates.org.uk/trave...oney/travel-money-card.htmlTravel Money Card
http://exchangerates.org.uk/trave...ney/travellers-cheques.htmlTravellers Cheques
http://exchangerates.org.uk/travel-money.html...more in this section
http://exchangerates.org.uk/#Forex Tools
http://exchangerates.org.uk/forex...tools/live-forex-rates.htmlLive Forex Rates
http://exchangerates.org.uk/forex-trading.htmlForex Trading
http://exchangerates.org.uk/forex-trading/what-is-forex.htmlWhat is forex trading?
http://exchangerates.org.uk/forex...ading/history-of-forex.htmlHistory of Forex
http://exchangerates.org.uk/forex...oney-online-with-forex.htmlCan I Make Money?
http://exchangerates.org.uk/forex...is-forex-trading-risky.htmlIs Forex Trading Risky?
http://exchangerates.org.uk/forex...tware-or-hire-a-broker.htmlSoftware or Broker?
http://exchangerates.org.uk/forex-trading.html...more in this section
http://exchangerates.org.uk/commodities.htmlLive Prices
http://exchangerates.org.uk/commo...ities/live-gold-prices.htmlLive Gold Prices
http://exchangerates.org.uk/commo...ies/live-silver-prices.htmlLive Silver Prices
http://exchangerates.org.uk/commodities/live-oil-prices.htmlLive Oil Prices
http://exchangerates.org.uk/#Live Data
http://exchangerates.org.uk/data/currenciesLive Currency Exchange Rates D...
http://exchangerates.org.uk/data/cryptoLive Crypto Currency Rates Dat...
http://exchangerates.org.uk/data/commoditiesLive Commodities Data
http://exchangerates.org.uk/webmasters/currency-widgets.htmlFree Currency Widgets
http://exchangerates.org.uk/affiliates/apply.htmlCurrency Affiliate Program
http://exchangerates.org.uk/webma...rex-rates-table-widget.htmlLive Forex Rates and Charts
http://exchangerates.org.uk/webmasters/rates-table.htmlRates Table Live

External Links (link to pages on other websites) - 3
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
17 10 7

7 images do not have Alt values.

Image URL - 17
http://exchangerates.org.uk/images-NEW/exchangerates-logo3.pngExchange Rates - Today's Forec...
http://exchangerates.org.uk/images/calc.jpgcurrency calculator
http://exchangerates.org.uk/images/fp-charts.jpgexchange rate history charts
http://exchangerates.org.uk/images/fp-forex.jpgforex rates
http://exchangerates.org.uk/graph...R-30-day-exchange-rate-history-graph-medium.png30 day history graph GBP/EUR
http://exchangerates.org.uk/graph...-120-day-exchange-rate-history-graph-medium.png120 day history graph GBP/EUR
http://exchangerates.org.uk/graph...D-30-day-exchange-rate-history-graph-medium.png30 day history graph GBP/USD
http://exchangerates.org.uk/graph...-120-day-exchange-rate-history-graph-medium.png120 day history graph GBP/USD
http://exchangerates.org.uk/graph...D-30-day-exchange-rate-history-graph-medium.png30 day history graph GBP/NZD
http://exchangerates.org.uk/graph...-120-day-exchange-rate-history-graph-medium.png120 day history graph GBP/NZD

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
19 12 31

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-200392-9 Excellent! the website implements Google Analytics.

: Google Adsense

ca-pub-0510120367391361 (1 units)
Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (45) linked to your site exchangerates.org.uk could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,750
  Facebook Shares 576
  Facebook Comments 586
  Tweets 0
  LinkedIn 3

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/exchangerates
Twitter Accounthttp://twitter.com/exchangeratesuk
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (75/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
85 Excellent! the website has a good Child Safe Score (85/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site exchangerates.org.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
27,428th most visited website in the world.
22,104th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - realsimple.com, themeredithstore.com) hosted on the same server as exchangerates.org.uk (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
14 years, 193 days old ( 1st registered on : 2005-12-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 171 days from today ( expires on : 2024-12-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
exchangerates.org.uk ( 20 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2005-12-23 2017-09-16 2024-12-23
14 years, 193 days old 2 years, 291 days ago 4 years, 171 days from today
14 years, 193 days old

Domain Name Servers used by exchangerates.org.uk
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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