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fco.gov.uk favicon fco.gov.uk

Excellent Practice30
Improvement Could be Made14
Critical Issues to Attend7
Jul 11, 2020 04:28 PM

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Recommended Actions

  • Set meta keywords.
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  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   courses   fundraising   government   institute   museum   science  

Foreign & Commonwealth Office - GOV.UK

Words count: 5    Unique Words: 5    Length: 38 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The FCO promotes the United Kingdom’s interests overseas, supporting our citizens and businesses around the globe. FCO is a ministerial department, supported by 10 agencies and public bodies .

Words count: 28    Length: 194 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Foreign & Commonwealth Office - GOV.UK www.fco.gov.uk/
The FCO promotes the United Kingdom’s interests overseas, supporting our citizens and businesses around the globe. FCO is a ministerial department, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  cmg  commonwealth  communications  contact  cookies  coronavirus  covid  department  detailed  director  documents  envoy  fco  follow  foreign  freedom  general  global  gov  government  guidance  international  july  kingdom  mdash  minister  office  papers  policy  prime  releases  representative  request  rsquo  secretary  services  special  support  travel 

Top 20 Keywords
Total Terms Count: 1,469

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
fco 23 1.57%
rsquo 23 1.57%
minister 18 1.23%
travel 17 1.16%
foreign 16 1.09%
follow 14 0.95%
july 14 0.95%
office 14 0.95%
director 13 0.88%
advice 13 0.88%
commonwealth 12 0.82%
coronavirus 12 0.82%
gov 12 0.82%
services 10 0.68%
special 10 0.68%
covid 10 0.68%
contact 10 0.68%
support 9 0.61%
government 9 0.61%
releases 8 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Foreign & Commonwealth Office


Tell us whether you accept cookies
Latest from the Foreign & Commonwealth Office
What the Foreign & Commonwealth Office does
Our ministers
Our management
Special representatives
Contact FCO
Make an FOI request
High profile groups within FCO
Corporate information
Is this page useful?
Coronavirus (COVID-19)
The UK has left the EU
Services and information
Departments and policy
Support links


UK announces first sanctions under new global human rights regime
Travel advice: coronavirus (COVID-19)
Coronavirus (COVID-19): countries and territories exempt from advice against ‘all but essential’ international travel
National security legislation in Hong Kong: Foreign Secretary's statement in Parliament
Prime Minister announces merger of Department for International Development and Foreign Office
Global Britain: delivering on our international ambition
Follow us
Guidance and regulation
News and communications
Research and statistics
Policy papers and consultations
Transparency and freedom of information releases
Office address
Media enquiries
Contact an embassy, high commission or consulate
Legalisation and apostille service
Chevening Scholarships
Lancaster House
Travel advice
Freedom of Information requests
Jobs and contracts
Help us improve GOV.UK
Help us improve GOV.UK

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://fco.gov.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://fco.gov.uk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.01 seconds - 2,143.60 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
3.06 s 0.02 s 0.02 s 0.01 s 1.71 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
21 Kb (21,436 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
21 Kb (21,436 bytes) 12 Kb (11,681 bytes) 10 Kb (9,755 bytes) 119.74 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
5 Email Addresses (f****************@fco.gov.uk, n*******@fco.gov.uk, l********************@fco.gov.uk, l***********************@fco.gov.uk, f***********@fco.gov.uk) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.fco.gov.uk and http://fco.gov.uk are resolved to the same url :https://www.gov.uk/government/organisations/foreign-commonwealth-office

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site is forwarded to https://www.gov.uk/government/organisations/foreign-commonwealth-office, instead of to its domain name site fco.gov.uk.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 9 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
139 26 165

Too many links (165), it may be considered as spam!

Internal Links (link to pages within this domain) - 139
URL Anchor Text
http://fco.gov.uk/#contentSkip to main content
http://fco.gov.uk/help/cookiescookies to collect information
http://fco.gov.uk/help/cookiesSet cookie preferences
http://fco.gov.uk/help/cookieschange your cookie settings
http://fco.gov.uk/coronavirusCoronavirus (COVID-19)
http://fco.gov.uk/gover...-under-new-global-human-rights-regimeUK announces first sanctions u...
http://fco.gov.uk/guidance/travel-advice-novel-coronavirusTravel advice: coronavirus (CO...
http://fco.gov.uk/guida...ll-but-essential-international-travelCoronavirus (COVID-19): countr...
http://fco.gov.uk/gover...nal-security-legislation-in-hong-kongNational security legislation ...
http://fco.gov.uk/gover...tional-development-and-foreign-officePrime Minister announces merge...
http://fco.gov.uk/gover...ivering-on-our-international-ambitionGlobal Britain: delivering on ...
http://fco.gov.uk/foreign-travel-advice/franceFrance travel advice
http://fco.gov.uk/foreign-travel-advice/latviaLatvia travel advice
http://fco.gov.uk/gover...ommunities-through-coronavirus-crisisGurkha charity and Foreign Off...
http://fco.gov.uk/searc...st&parent=foreign-commonwealth-officeSee all latest documents
http://fco.gov.uk/email...nisations/foreign-commonwealth-officeGet email alerts
http://fco.gov.uk/#Subscribe to feed
http://fco.gov.uk/gover...nisations#foreign-commonwealth-office10 agencies and public bodies
http://fco.gov.uk/gover...ons/foreign-commonwealth-office/aboutRead more about what we do
http://blogs.fco.gov.ukFollow on ...
http://blogs.fco.gov.uk/fco-virtual-tour/Follow on ...
http://fco.gov.uk/order...copy-birth-death-marriage-certificateOrder a copy of a birth, death...
http://fco.gov.uk/eu-eeaCountries in the EU and EEA
http://fco.gov.uk/searc...ce&parent=foreign-commonwealth-officeSee all services
http://fco.gov.uk/guida...ll-but-essential-international-travelCoronavirus (COVID-19): countr...
http://fco.gov.uk/guidance/travel-advice-novel-coronavirusTravel advice: coronavirus (CO...
http://fco.gov.uk/searc...ce&parent=foreign-commonwealth-officeSee all guidance and regulatio...
http://fco.gov.uk/gover...ommunities-through-coronavirus-crisisGurkha charity and Foreign Off...
http://fco.gov.uk/gover...ca-genocide-in-bosnia-and-herzegovinaForeign Secretary Statement on...
http://fco.gov.uk/searc...ce&parent=foreign-commonwealth-officeSee all news and communication...
http://fco.gov.uk/gover...oming-trade-and-investment-highlightsUK-Wyoming trade and investmen...
http://fco.gov.uk/gover...ginia-trade-and-investment-highlightsUK-West Virginia trade and inv...
http://fco.gov.uk/searc...ce&parent=foreign-commonwealth-officeSee all research and statistic...
http://fco.gov.uk/gover...e-involved-in-human-rights-violationsGlobal human rights sanctions:...
http://fco.gov.uk/gover...t/publications/global-trade-programmeGlobal Trade Programme
http://fco.gov.uk/searc...ce&parent=foreign-commonwealth-officeSee all policy papers and cons...
http://fco.gov.uk/gover...nt-major-projects-portfolio-data-2020FCO Government Major Projects ...
http://fco.gov.uk/gover.../fco-prompt-payment-data-2020-to-2021FCO prompt payment data 2020 t...
http://fco.gov.uk/searc...ce&parent=foreign-commonwealth-officeSee all transparency and freed...
http://fco.gov.uk/government/people/dominic-raabThe Rt Hon Dominic Raab MP
http://fco.gov.uk/gover...ministers/first-secretary-of-state--2First Secretary of State
http://fco.gov.uk/government/ministers/foreign-secretarySecretary of State for Foreign...
http://fco.gov.uk/government/people/james-cleverlyThe Rt Hon James Cleverly MP
http://fco.gov.uk/government/ministers/minister-of-state--87Minister of State (Minister fo...
http://fco.gov.uk/government/people/zac-goldsmithThe Rt Hon Lord Zac Goldsmith
http://fco.gov.uk/government/ministers/minister-of-state--94Minister of State (Minister fo...
http://fco.gov.uk/government/people/nigel-adamsNigel Adams MP
http://fco.gov.uk/government/ministers/minister-of-state--93Minister of State (Minister fo...
http://fco.gov.uk/government/people/lord-ahmad-of-wimbledonLord Ahmad of Wimbledon
http://fco.gov.uk/gover...te-at-the-foreign-commonwealth-officeMinister of State (Minister fo...
http://fco.gov.uk/government/people/james-duddridgeJames Duddridge MP
http://fco.gov.uk/gover...mentary-under-secretary-of-state--126Parliamentary Under Secretary ...
http://fco.gov.uk/government/people/wendy-mortonWendy Morton MP
http://fco.gov.uk/gover...mentary-under-secretary-of-state--124Parliamentary Under Secretary ...
http://fco.gov.uk/government/people/baroness-suggBaroness Sugg CBE
http://fco.gov.uk/gover...mentary-under-secretary-of-state--121Parliamentary Under Secretary ...
http://fco.gov.uk/government/people/simon-mcdonaldSir Simon McDonald KCMG KCVO
http://fco.gov.uk/government/people/thomas-drewThomas Drew CMG
http://fco.gov.uk/government/people/menna-rawlingsMenna Rawlings CMG
http://fco.gov.uk/government/people/richard-mooreRichard Moore CMG
http://fco.gov.uk/government/people/peter-jonesPeter Jones CMG
http://fco.gov.uk/government/people/iain-macleodSir Iain Macleod KCMG
http://fco.gov.uk/government/people/jenny-batesJenny Bates
http://fco.gov.uk/government/people/simon-manley--2Simon Manley CMG
http://fco.gov.uk/government/people/jonathan-sinclairJonathan Sinclair LVO
http://fco.gov.uk/government/people/andrew-sandersonAndrew Sanderson
http://fco.gov.uk/government/people/helen-bower-eastonHelen Bower-Easton CBE
http://fco.gov.uk/government/people/liane-saundersDr Liane Saunders
http://fco.gov.uk/government/people/kumar-iyerKumar Iyer
http://fco.gov.uk/government/people/david-quarreyDavid Quarrey CMG
http://fco.gov.uk/government/people/jill-morris-cmgJill Morris CMG
http://fco.gov.uk/government/people/miranda-curtisMiranda Curtis
http://fco.gov.uk/government/people/warren-tuckerWarren Tucker
http://fco.gov.uk/government/people/gaenor-bagleyGaenor Bagley
http://fco.gov.uk/government/people/lord-ahmad-of-wimbledonLord Ahmad of Wimbledon
http://fco.gov.uk/government/people/rehman-chishtiRehman Chishti MP
http://fco.gov.uk/government/people/eric-picklesThe Rt Hon Lord Pickles
http://fco.gov.uk/government/people/nick-bridgeNick Bridge
http://fco.gov.uk/government/people/gareth-bayleyGareth Bayley
http://fco.gov.uk/government/people/robert-fairweatherRobert Fairweather OBE
http://fco.gov.uk/government/people/jennifer-townsonJennifer Townson
http://fco.gov.uk/government/people/joanna-roperJoanna Roper CMG
http://fco.gov.uk/government/people/amal-clooneyAmal Clooney
http://fco.gov.uk/government/people/philip-parhamPhilip Parham
http://fco.gov.uk/government/people/carole-mundellProfessor Carole Mundell
http://fco.gov.uk/gover...-office&publication_type=foi-releasesour previous releases
http://fco.gov.uk/gover...exual-violence-in-conflict-initiativePreventing Sexual Violence in ...
http://fco.gov.uk/gover...gn-commonwealth-office/about/researchResearch at FCO
http://fco.gov.uk/gover...monwealth-office/about/our-energy-useOur energy use
http://fco.gov.uk/gover...lth-office/about/complaints-procedureComplaints procedure
http://fco.gov.uk/gover...monwealth-office/about/our-governanceOur governance
http://fco.gov.uk/gover...commonwealth-office/about/procurementProcurement at FCO
http://fco.gov.uk/gover...commonwealth-office/about/recruitmentWorking for FCO
http://fco.gov.uk/gover...ealth-office/about/publication-schemePublication scheme
http://fco.gov.uk/gover...ce/about/personal-information-charterPersonal information charter
http://fco.gov.uk/gover...nwealth-office/about/social-media-useSocial media use

External Links (link to pages on other websites) - 26
URL Anchor Text
https://www.gov.uk/foreign-travel-adviceTravel Advice
https://www.gov.uk/get-document-legalisedDocument legalisation
https://www.gov.uk/worldFCO worldwide
https://www.gov.uk/gove...fficial-development-assistance-oda--2Official Development Assistanc...
https://www.gov.uk/gove...nwealth-office/about/social-media-useFollow on ...
https://twitter.com/foreignoffice/Follow on ...
https://twitter.com/fcotravel/Follow on ...
https://www.facebook.com/foreignofficeFollow on ...
http://www.facebook.com/fcotravelFollow on ...
http://www.youtube.com/ukforeignofficeFollow on ...
http://instagram.com/ukforeignofficeFollow on ...
http://www.linkedin.com...mpany/foreign-and-commonwealth-officeFollow on ...
https://www.snapchat.com/add/ukforeignofficeFollow on ...
http://www.flickr.com/photos/foreignofficeFollow on ...
https://www.gov.uk/world/embassiesContact Form: Contact an embas...
http://www.chevening.org/contact-usContact Form: Chevening Schola...
https://www.contact-emb...ed%20Kingdom%20travel%20advice%20teamContact Form: Travel advice
https://www.gov.uk/make...equest/the-freedom-of-information-acthow to make a request
https://www.gov.uk/gove...r-requesting-information-from-the-fcoFOI contact form
https://www.gov.uk/gove...anisations/government-digital-serviceGovernment Digital Service
https://www.nationalarc...oc/open-government-licence/version/3/Open Government Licence
https://www.nationalarc...oc/open-government-licence/version/3/Open Government Licence v3.0
https://www.nationalarc...-licensing-framework/crown-copyright/© Crown copyright

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
26 26 0

Excellent! all images are associated with an ALT value.

Image URL - 26
https://assets.publishi...reign-secretary-global-human-rights-sanctions-meeting.jpgForeign Secretary with Natalia...
https://assets.publishi...e/image/78428/s465_06-coronavirus-travel-update-GOVUK.jpgTravel Advice photo
https://assets.publishi...feature/image/78430/s465_departures-and-arrivals-sign.jpgAirport departures and arrival...
https://assets.publishi...ds/system/uploads/feature/image/78460/s465_FCO_Sign_2.pngFCO sign
https://assets.publishi...ads/system/uploads/feature/image/78071/s465_Number_10.jpgNumber 10 Door
https://assets.publishi...ystem/uploads/feature/image/73713/s465_Global_Britain.jpgUK flag across the globe
https://assets.publishi...person/image/2272/s465_dominic-raab-foreign-secretary.jpgThe Rt Hon Dominic Raab MP
https://assets.publishi...ystem/uploads/person/image/3869/s465_james-cleverly-1.jpgThe Rt Hon James Cleverly MP
https://assets.publishi.../uploads/person/image/4007/s465_zac-goldsmith-960x640.jpgThe Rt Hon Lord Zac Goldsmith
https://assets.publishi...s/system/uploads/person/image/3130/s465_nigel-adams-1.jpgNigel Adams MP
https://assets.publishi...loads/system/uploads/person/image/408/s465_lord-ahmad.jpgLord Ahmad of Wimbledon
https://assets.publishi...mage/1860/s465_James_Duddridge_-_formal_with_jacket_4.jpgJames Duddridge MP
https://assets.publishi...uploads/person/image/3351/s465_wendy-morton-5-960x640.jpgWendy Morton MP
https://assets.publishi...s/person/image/3126/s465_PC-Baroness_Sugg-16April2020.jpgBaroness Sugg CBE
https://assets.publishi...s/system/uploads/person/image/619/s465_simon-mcdonald.jpgSir Simon McDonald KCMG KCVO
https://assets.publishi...loads/system/uploads/person/image/408/s465_lord-ahmad.jpgLord Ahmad of Wimbledon
https://assets.publishi.../system/uploads/person/image/4079/s465_rehman-chisthi.jpgRehman Chishti MP
https://assets.publishi...oads/system/uploads/person/image/13/s465_Eric_Pickles.jpgThe Rt Hon Lord Pickles
https://assets.publishi...745/s465_France_OECD_-_HMA_Nick_Bridge_-_not_uploaded.jpgNick Bridge
https://assets.publishi...s/system/uploads/person/image/3308/s465_Gareth_Bayley.jpgGareth Bayley
https://assets.publishi...tem/uploads/person/image/3911/s465_robert-fairweather.jpgRobert Fairweather OBE
https://assets.publishi...ystem/uploads/person/image/2836/s465_Jennifer-Townson.jpgJennifer Townson
https://assets.publishi...ds/system/uploads/person/image/3045/s465_Joanna_Roper.pngJoanna Roper CMG
https://assets.publishi...ds/system/uploads/person/image/3998/s465_amal-clooney.jpgAmal Clooney
https://assets.publishi...ds/system/uploads/person/image/903/s465_philip-parham.jpgPhilip Parham
https://assets.publishi.../system/uploads/person/image/3689/s465_carole-mundell.jpgProfessor Carole Mundell

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 7 7

Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
10 5 15

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blogs.fco.gov.ukFollow on ...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (46) linked to your site fco.gov.uk could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 384
  Facebook Shares 790
  Facebook Comments 451
  Tweets 1
  LinkedIn 55

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/foreignoffice
Twitter Accounthttps://twitter.com/foreignoffice/
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (94/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site fco.gov.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
250,266th most visited website in the world.
50,828th most visited website in Iran, Islamic Republic of  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (11 - direct.gov.uk, hmrc.gov.uk, companieshouse.gov.uk, homeoffice.gov.uk, www.gov.uk, education.gov.uk, innovateuk.org, mod.uk, gov.uk, service.gov.uk, businesssupport.gov.uk) hosted on the same server as fco.gov.uk (ip : could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Iran, Islamic Republic of  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 347 days old ( 1st registered on : 1996-07-31 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
fco.gov.uk ( 10 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-07-31 1996-07-31 unknown
23 years, 347 days old 23 years, 347 days ago unknown from today
23 years, 347 days old

Domain Name Servers used by fco.gov.uk
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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