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houstonpress.com favicon houstonpress.com

Excellent Practice32
Improvement Could be Made14
Critical Issues to Attend5
Jun 29, 2020 07:10 PM

Click To Re-generate Current Report

Recommended Actions

  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Declare language in use for your site.
  • Speed up your website.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     29
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   festival   museum   television   tickets   video  

Houston Press | The Leading Independent News Source in Houston, Texas

Words count: 10    Unique Words: 9    Length: 69 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Houston 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Original reporting and compelling writing on local news, restaurants, arts and culture have made the Houston Press a vital resource for readers who want to understand and engage with their community.

Words count: 31    Length: 199 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Houston Press | The Leading Independent News Source in ... www.houstonpress.com/
Original reporting and compelling writing on local news, restaurants, arts and culture have made the Houston Press a vital resource for readers who want to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Houston news, Texas news, Houston events, Texas events, Houston Press

Words count: 10    Length: 69 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:100% (5/5)
houston news 0   (0%)
texas news 0   (0%)
houston events 0   (0%)
texas events 0   (0%)
houston press 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

brooke  closes  concert  coronavirus  county  covid  culture  downing  drink  edwards  events  food  houston  houston's  independent  june  latest  local  margaret  matthew  menus  music  news  policy  press  privacy  restaurants  rsquo  ruggiero  scenes  schaefer  sign  social  stage  stories  support  texas  update  viggiano  week 

Top 20 Keywords
Total Terms Count: 1,373

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
june 49 3.57%
houston 48 3.50%
news 23 1.68%
food 16 1.17%
events 14 1.02%
press 13 0.95%
music 11 0.80%
covid 11 0.80%
coronavirus 10 0.73%
culture 10 0.73%
local 9 0.66%
sign 9 0.66%
concert 9 0.66%
brooke 9 0.66%
viggiano 8 0.58%
restaurants 8 0.58%
policy 8 0.58%
support 8 0.58%
houston's 8 0.58%
downing 7 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Connect. Discover. Share.


Top Stories
Latest News
Trending News
Latest Food & Drink
Trending Food & Drink
Houston Press Menu Of Menus 2020
Latest Arts & Culture
Trending Arts & Culture
Latest Music
Trending Music
More Stories
More News
More Food & Drink
More Arts & Culture
More Music


Inside the Identities and Intersectionalities of Houston's LGBTQ Music Scene
This Week in Houston Food Events: Get BOGO Burgers and More This Fourth of July
Timely "Soul of a Nation" Finally Reaches the MFAH. But See It, Quick!
Four Intriguing Astro Storylines As They Head To Spring Training 2.0
14 Face Mask Questions Answered by Texas Virus Experts
Harris County Judge Hidalgo Warns "The Precipice of a Disaster" Might Be Approaching
Don’t Share Content From The Alt-Right, Even When You Agree With Them
Hidalgo Calls for Applications for County COVID-19 Relief Fund
Four Thoughts on the New York Yankees (Possibly) Getting Their Cheating Comeuppance
Gov. Abbott Says It's Our Own Responsibility to Make Sure We Don't Get COVID-19
Houston Restaurant Weeks 2020 is Announced
Houston's 5 Best Weekend Food Bets: Support Houston's Black-Owned Restaurants
Last Call for Lucky's Pub in the East End
These Houston Restaurants Have Father’s Day Covered, For Both Dine-In and Take-Out
Upcoming Houston Food Events: Taste The Flavors of Jalisco All Month Long
This Week in Houston Food Events: Hit a Summertime Burger Pop-Up
Signature Event - Buy Tickets 
Houston Theater Actors Share Stories of Racism Behind The Scenes
Houston Graphics Company Posts “All Lives Splatter” Decal
Reviews For The Uneasily Quarantined:The King Of Staten Island
Checking Back In With Three Actors Trying To Stay Afloat During COVID-19 Shutdowns
Don’t Worry, Harry Potter Will Outlive J.K. Rowling’s Bigotry
A Call for More Diversity on and Around Houston's Stages [UPDATED]
A Survivor's Story: Lynyrd Skynyrd's Plane Crash Gets the Movie Treatment
Houston Concert Watch 6/10: Willie Nelson and More
Video Premiere: Houston Artist Hannah Wolf Brings To Life The Lewd Dudes In "Pay Him"
Time’s Up: The 30 Year-Old Album That Foretold America’s Last 30 Days
Coronavirus Can't Stop Applehead's HTX Blues
Streaming Concert Watch 6/3: Clint Black and More
<I> (3)Where the Wild Things Are
Harry Potter
Time’s Up
<EM> (3)Irresistible
The King Of Staten Island

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://www.houstonpress.com/index.rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://houstonpress.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.57 seconds - 9.93 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
3.65 s 0.03 s 0.03 s 0.01 s 2.04 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
26 Kb (25,530 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
26 Kb (25,530 bytes) 11 Kb (10,982 bytes) 15 Kb (14,548 bytes) 75.49 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.houstonpress.com/ and http://houstonpress.com are resolved to the same url :https://www.houstonpress.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
297 8 305

Too many links (305), it may be considered as spam!

Internal Links (link to pages within this domain) - 297
URL Anchor Text
http://houstonpress.com/profile?source_id=8|55|16268Daily Newsletter
http://houstonpress.com/profile?source_id=8|55|1378Weekly Newsletter
http://houstonpress.com/concertsConcert Calendar
http://houstonpress.com/resta...sort=name&bars=true&awards=noneBars & Lounges
http://houstonpress.com/profile?source_id=8|55|1380Music Newsletter
http://houstonpress.com/restaurantsFood & Drink
http://houstonpress.com/topic/restaurant-reviews-6362359Restaurant Reviews
http://houstonpress.com/restaurants/guideRestaurant Guide
http://houstonpress.com/profile?source_id=8|55|1381Food & Drink Newsletter
http://houstonpress.com/artsArts & Culture
http://houstonpress.com/topic/100-creatives-6362314100 Houston Creatives
http://houstonpress.com/profile?source_id=8|55|1382Arts & Culture Promo Newslette...
http://houstonpress.com/things-to-doThings To Do
http://houstonpress.com/submit-eventSubmit an Event
http://houstonpress.com/profile?source_id=8|55|1379Things To Do Newsletter
http://houstonpress.com/best-ofBest Of Houston®
http://houstonpress.com/topic/best-of-houston-2020-11451934Best of Houston 2020
http://houstonpress.com/topic/best-of-houston-2019-11452087Best of Houston 2019
http://houstonpress.com/profile?source_id=8|55|1384Best Of Newsletter
http://houstonpress.com/calen...ries%5B%5D=Promotional%20EventsPromotional Events
http://houstonpress.com/promotions/free-stuffFree Stuff
http://houstonpress.com/profile?source_id=8|55|1385Promotions Newsletter
http://houstonpress.com/contributeSupport Us
http://houstonpress.com/aboutAbout Us
http://houstonpress.com/about/contactContact Us
http://houstonpress.com/liftuplocalLift Up Local
http://houstonpress.com/contributeSupport us
http://houstonpress.com/about/privacyPolicy/Privacy Policy
https://www.houstonpress.com/...tons-lgbtq-music-scene-11478815Inside the Identities and Inte...
https://www.houstonpress.com/...pause-four-reasons-why-11479025This Week in Houston Food Even...
https://www.houstonpress.com/...m-of-fine-arts-houston-11479306Timely "Soul of a Nation" Fina...
https://www.houstonpress.com/...h-most-to-gain-in-2020-11479182Four Intriguing Astro Storylin...
http://houstonpress.com/newsLatest News
http://houstonpress.com/news/...-abortion-restrictions-11479585Supreme Court Strikes Down Res...
http://houstonpress.com/news/...me-because-of-covid-19-11479580HISD Restricting Access to its...
http://houstonpress.com/news/...sible-covid-19-contact-11479531Hidalgo In Isolation After Pos...
http://houstonpress.com/news/...residents-to-stay-home-11479197Turner Gives COVID-19 Update W...
http://houstonpress.com/news/...hreat-level-to-the-max-11479171Hidalgo Warns of Catastrophe, ...
http://houstonpress.com/news/...unty-dog-shooting-case-11479161Felony Charge Made in Fort Ben...
http://houstonpress.com/news/...er-face-mask-questions-1147824114 Face Mask Questions Answere...
http://houstonpress.com/authors/schaefer-edwards-11474026Schaefer Edwards
http://houstonpress.com/news/...19-threat-level-system-11476464Harris County Judge Hidalgo Wa...
http://houstonpress.com/authors/schaefer-edwards-11474026Schaefer Edwards
http://houstonpress.com/news/...ent-from-the-alt-right-11477650Don’t Share Content From The A...
http://houstonpress.com/authors/jef-rouner-6357130Jef Rouner
http://houstonpress.com/news/...d-accepting-applicants-11478529Hidalgo Calls for Applications...
http://houstonpress.com/authors/schaefer-edwards-11474026Schaefer Edwards
http://houstonpress.com/news/...osed-as-mlb-cheats-too-11476939Four Thoughts on the New York ...
http://houstonpress.com/authors/sean-pendergast-6357270Sean Pendergast
http://houstonpress.com/news/...nd-that-covid-19-surge-11477670Gov. Abbott Says It's Our Own ...
http://houstonpress.com/authors/schaefer-edwards-11474026Schaefer Edwards
http://houstonpress.com/restaurantsLatest Food & Drink
http://houstonpress.com/topic/bar-beat-6362250Bar Beat
http://houstonpress.com/resta...nse-mixed-drinks-to-go-11479421Abbott Throws Lifeline to Bars...
http://houstonpress.com/topic/things-to-do-6362327Things To Do
http://houstonpress.com/resta...s-in-houston-this-week-11478994This Week in Houston Food Even...
http://houstonpress.com/topic/restaurant-news-6362233Restaurant News
http://houstonpress.com/resta...-petrol-station-closes-11478782Openings and Closings: Indigo'...
http://houstonpress.com/topic/things-to-do-6362327Things To Do
http://houstonpress.com/resta...n-houston-this-weekend-11478795Houston's 5 Best Weekend Food ...
http://houstonpress.com/topic/things-to-do-6362327Things To Do
http://houstonpress.com/resta...uston-this-summer-2020-11478629Upcoming Houston Food Events: ...

External Links (link to pages on other websites) - 8
URL Anchor Text
http://houstonpress.newskeepsake.com/BOH.htmlWinners Awards
https://www.menuofmenus.com/Houston Press Menu Of Menus 20...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
42 39 3

3 images do not have Alt values.

Image URL - 42
http://houstonpress.com/theme/hou/img/logo-home.pngHouston Press, LP
http://houstonpress.com/img/clear16x9.pngSupreme Court Strikes Down Res...
http://houstonpress.com/img/clear16x9.pngHISD Restricting Access to its...
http://houstonpress.com/img/clear16x9.pngHidalgo In Isolation After Pos...
http://houstonpress.com/img/clear16x9.pngTurner Gives COVID-19 Update W...
http://houstonpress.com/img/clear16x9.pngHidalgo Warns of Catastrophe, ...
http://houstonpress.com/img/clear16x9.pngFelony Charge Made in Fort Ben...
http://houstonpress.com/img/clear16x9.pngAbbott Throws Lifeline to Bars...
http://houstonpress.com/img/clear16x9.pngThis Week in Houston Food Even...
http://houstonpress.com/img/clear16x9.pngOpenings and Closings: Indigo'...
http://houstonpress.com/img/clear16x9.pngHouston's 5 Best Weekend Food ...
http://houstonpress.com/img/clear16x9.pngUpcoming Houston Food Events: ...
http://houstonpress.com/img/clear16x9.pngTABC Suspends Permits at 17 Ba...
https://images1.houstonpress.com/imager/u/300x170/11478346/img_2235.jpgGalveston & Houston Celebrate ...
https://images1.houstonpress.com/imager/u/300x170/11478049/img_1377_2_.jpgDemonstrators Gather at Housto...
https://images1.houstonpress.com/imager/u/300x170/11475065/img_0280.jpgHouston Rallies to Call For Ju...
https://images1.houstonpress.com/imager/u/300x170/11474416/img_7359.jpgTrae Tha Truth & Bun B Lead Pe...
https://images1.houstonpress.com/imager/u/300x170/11473700/img_5761.jpgScenes from the Justice for Ge...
https://images1.houstonpress..../11464789/hou_news_20200410_xfl_ericsauseda_001.jpgOur Fondest Memories of the Ho...
https://images1.houstonpress.com/imager/u/300x170/11460147/mood_slideshow_-2.jpgSigns of COVID-19 Closures and...
https://images1.houstonpress.com/imager/u/300x170/11460175/costoline_800.jpgHouston Lines Up for Essential...
http://houstonpress.com/img/clear5.pngHouston Press Menu Of Menus 20...
http://houstonpress.com/theme/hou/img/300x285.pngEssentials Promotion
http://houstonpress.com/img/clear16x9.pngReviews For The Uneasily Quara...
http://houstonpress.com/img/clear16x9.pngHouston Grand Opera Cancels 5 ...
http://houstonpress.com/img/clear16x9.pngMatthew McConaughey to Read Wh...
http://houstonpress.com/img/clear16x9.pngPutting the G in LGBT: Barry M...
http://houstonpress.com/img/clear16x9.pngMusical Theater Resurrected! F...
http://houstonpress.com/img/clear16x9.pngReviews For The Uneasily Quara...
http://houstonpress.com/img/clear16x9.pngErin Rodgers Begins Something ...
http://houstonpress.com/img/clear16x9.pngNew Doc Finally Gives Suzi Qua...
http://houstonpress.com/img/clear16x9.pngStreaming Concert Watch 6/24: ...
http://houstonpress.com/img/clear16x9.pngThe Suffers Bring The Joy With...
http://houstonpress.com/img/clear16x9.pngSpace City Gets Its Own Red Dw...
http://houstonpress.com/img/clear16x9.pngIn Praise of Drummers: Goodbye...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 2 6

You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
40 15 55

Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://houstonpress.newskeepsake.com/BOH.htmlWinners Awards

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-395255-4 Excellent! the website implements Google Analytics.

Google Page Rank
3 Fair Enough! page rank (3/10) of your site could be improved.

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (56) linked to your site houstonpress.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 599
  Facebook Shares 562
  Facebook Comments 363
  Tweets 112
  LinkedIn 14

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/HoustonPress
Twitter Accounthttps://twitter.com/houstonpress
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site houstonpress.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
96,953th most visited website in the world.
21,581th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (6 - westword.com, miaminewtimes.com, phoenixnewtimes.com, houstonpress.com, dallasobserver.com, browardpalmbeach.com) hosted on the same server as houstonpress.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 352 days old ( 1st registered on : 1997-07-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 10 days from today ( expires on : 2021-07-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
houstonpress.com ( 16 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-07-18 2019-10-14 2021-07-16
22 years, 352 days old 0 years, 264 days ago 1 year, 10 days from today
22 years, 352 days old

Domain Name Servers used by houstonpress.com
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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