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themercury.com.au favicon No Cookies | The Mercury themercury.com.au

Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend8
Sep 20, 2020 08:18 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Move the 5 inline css components to an external style sheet file.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     24
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   directory   dog   multimedia   museum   social   tickets   video  

Title
No Cookies | The Mercury

Words count: 4    Unique Words: 4    Length: 24 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
No Cookies

Words count: 2    Length: 10 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
No Cookies | The Mercury www.themercury.com.au/
No Cookies

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accept  advertising  app  browser  business  change  check  click  coast  cookies  deg  enabling  icon  iphone  launceston  lsquo  making  menu  mercury  motoring  nav  news  open  options  paper  party  police  policy  press  privacy  rsquo  safari  search  select  settings  sites  small  sport  tassie  tastes 

Top 20 Keywords
Total Terms Count: 1,029

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 25 2.43%
cookies 22 2.14%
nav 17 1.65%
small 16 1.55%
news 13 1.26%
settings 12 1.17%
lsquo 11 1.07%
browser 10 0.97%
safari 9 0.87%
deg 9 0.87%
mercury 8 0.78%
open 7 0.68%
menu 7 0.68%
select 7 0.68%
icon 7 0.68%
click 7 0.68%
enabling 6 0.58%
app 6 0.58%
coast 6 0.58%
accept 5 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0011700000514

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(1)
No Cookies

<H4>

(1)
Today's Most Popular Articles
<H5>
(7)
The Mercury
The Herald Sun
The Australian
The Daily Telegraph
The Advertiser
The Courier Mail
The Gold Coast Bulletin
<STRONG> (5)Facebook App: Open links in External Browser
Enabling Cookies in Internet Explorer 7, 8 & 9
Enabling Cookies in Firefox
Enabling Cookies in Google Chrome
Enabling Cookies in Mobile Safari (iPhone, iPad)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
19.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
http://themercury.com.au/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://themercury.com.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://themercury.com.au/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.51 seconds - 31.66 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.83 s 0.05 s 0.05 s 0.01 s 3.82 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
48 Kb (47,809 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
48 Kb (47,809 bytes) 8 Kb (7,702 bytes) 40 Kb (40,107 bytes) 19.20 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.themercury.com.au/nocookies?a=A.flavipes and http://themercury.com.au are resolved to the same url :https://www.themercury.com.au/nocookies?a=A.flavipes

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
119 69 188


Too many links (188), it may be considered as spam!

Internal Links (link to pages within this domain) - 119
URL Anchor Text
http://www.themercury.com.au/newsNews nav_...
http://www.themercury.com.au/news/breaking-newsBreaking News
http://www.themercury.com.au/news/tasmaniaTasmania
http://www.themercury.com.au/t...uecrimeaustralia/police-courtsPolice & Courts
https://www.themercury.com.au/tas/north-west-coastNorth West Coast
https://www.themercury.com.au/news/thelauncestonnewsLaunceston
http://www.themercury.com.au/news/politicsPolitics
http://www.themercury.com.au/news/opinionOpinion
https://www.themercury.com.au/educationEducation
http://www.themercury.com.au/news/nationalNational
http://www.themercury.com.au/news/worldWorld
http://www.themercury.com.au/news/photosPhotos
http://weather.themercury.com.auWeather
http://www.themercury.com.au/news/opinionOpinion n...
http://www.themercury.com.au/n...s/opinion/letter-to-the-editorLetter to the editor
http://www.themercury.com.au/news/politicsPolitics ...
http://www.themercury.com.au/businessBusiness ...
http://www.themercury.com.au/business/breaking-newsBreaking News
http://www.themercury.com.au/business/marketsMarkets
http://www.themercury.com.au/business/economyEconomy
http://www.themercury.com.au/business/workWork
http://www.themercury.com.au/business/companiesCompanies
http://www.themercury.com.au/business/small-businessSmall Business
http://www.themercury.com.au/business/barefoot-investorBarefoot Investor
http://www.themercury.com.au/sportSport nav...
http://www.themercury.com.au/sport/aflAFL
http://supercoach.themercury.com.au/Supercoach
http://www.themercury.com.au/sport/afl/supercoach-newsSupercoach News
http://www.themercury.com.au/sport/footballFootball
http://www.themercury.com.au/sport/cricketCricket
http://themercury.com.au/sport/us-sports/nflNFL
http://themercury.com.au/sport/racingRacing
http://www.themercury.com.au/sport/basketballBasketball
http://themercury.com.au/sport/nrlNRL
http://themercury.com.au/sport/motor-sportMotor
http://www.themercury.com.au/sport/local-sportLocal Sport
https://www.themercury.com.au/sport/womens-sportWomen's Sport
http://themercury.com.au/sport/us-sportsUS Sports
http://www.themercury.com.au/lifestyle/taste-tasmaniaTassie Tastes ...
http://www.themercury.com.au/entertainmentEntertainment ...
http://www.themercury.com.au/entertainment/eventsEvents
http://www.themercury.com.au/entertainment/moviesMovies
http://www.themercury.com.au/entertainment/musicMusic
http://www.themercury.com.au/entertainment/televisionTelevision
http://www.themercury.com.au/entertainment/booksBooks
http://www.themercury.com.au/entertainment/competitionsCompetitions
http://www.themercury.com.au/real-estateReal Estate ...
https://www.themercury.com.au/educationEducation ...
http://www.themercury.com.au/lifestyleLifestyle ...
http://www.themercury.com.au/lifestyle/taste-tasmaniaTassie Tastes
http://www.themercury.com.au/lifestyle/foodFood
http://www.themercury.com.au/lifestyle/travelTravel
https://www.themercury.com.au/lifestyle/pets-and-wildlifePets & Wildlife
http://www.themercury.com.au/lifestyle/parentingParenting
http://www.themercury.com.au/lifestyle/fashionFashion
http://www.themercury.com.au/lifestyle/gamesGames
http://www.themercury.com.au/lifestyle/horoscopesHoroscopes
http://www.themercury.com.au/lifestyle/healthHealth
http://www.themercury.com.au/lifestyle/home-gardenHome & Garden
http://www.themercury.com.au/technologyTechnology
http://www.themercury.com.au/motoringMotoring ...
http://www.themercury.com.au/motoring/car-adviceCar Advice
http://www.themercury.com.au/motoring/hitechHigh Tech
http://www.themercury.com.au/motoring/luxuryLuxury
http://www.themercury.com.au/motoring/motoring-newsMotoring News
http://www.themercury.com.au/motoring/new-carsNew Cars
http://www.themercury.com.au/motoring/on-the-roadOn The Road
http://www.themercury.com.au/classifiedsClassifieds ...
http://themercury.com.au/tributes/Tributes
http://themercury.com.au/classifieds/buy-sell/Marketplace
http://themercury.com.au/classifieds/trades-services/Trades
http://themercury.com.au/classifieds/real-estate/Real Estate
http://themercury.com.au/classifieds/motoring/Vehicles
http://themercury.com.au/classifieds/notices/Notices
http://www.themercury.com.au/digitalprinteditionsRead the Paper
https://www.themercury.com.aupremium_icon
http://themercury.com.au/home
http://www.themercury.com.au/newsNews
http://www.themercury.com.au/news/opinionOpinion
http://www.themercury.com.au/news/politicsPolitics
http://www.themercury.com.au/businessBusiness
http://www.themercury.com.au/sportSport
http://www.themercury.com.au/lifestyle/taste-tasmaniaTassie Tastes
http://www.themercury.com.au/entertainmentEntertainment
http://www.themercury.com.au/real-estateReal Estate
https://www.themercury.com.au/educationEducation
http://www.themercury.com.au/lifestyleLifestyle
http://www.themercury.com.au/motoringMotoring
http://www.themercury.com.au/classifiedsClassifieds
https://www.themercury.com.au/...95e1370490d1d54500a199669a5edf1TAFE student told to take a h...
https://www.themercury.com.au/...cc108a813f02719c7b5f8e15601b862Southern commuters caught in ...
https://www.themercury.com.au/...0cdb7758f0b01ba1aaf145a9645e5e3Manhunt: Robber seriously inj...
https://www.themercury.com.au/...05e95b521b8291f64f8593d32896194Transport issue with proposed...
https://www.themercury.com.au/...0064ae29da328ba3326c7e3ca3645b5Airfryer habit making you gai...
https://www.themercury.com.au/...10c76172cef2d70576cbd3c9f2ea236PM agrees to $1500 cash splas...
https://www.themercury.com.au/...d7e603676499cdcd923e20dd46bfdf7‘I was gone’: Lambie’s darkes...
https://www.themercury.com.au/...614e5b7b2f909566a48c0c8f0dd6758Gordon man charge for $300k h...
http://www.themercury.com.au/t...0cdb7758f0b01ba1aaf145a9645e5e1Launceston juice bar robbery:...
http://www.themercury.com.au/j...d7e603676499cdcd923e20dd46bfdf2Jacqui Lambie opens up about ...
http://www.themercury.com.au/n...ff11f648ae6491e272eeb5fb2a2e3e3Paedophile Peter John O’Neill...
...

External Links (link to pages on other websites) - 69
URL Anchor Text
https://tips.com.au/Tips.com.au
https://www.newsconcierge.com.au/digital-marketing/Digital Marketing
https://www.newsconcierge.com.auAdvertise
https://plusrewards.com.au/themercury/offerspremium_icon Rewards
https://myaccount.news.com.au/TheMercury/viewAccountMy Account
http://heraldsun.com.auThe Herald Sun
https://www.heraldsun.com.au/c...92edcf03f8b55f40acb8be3bd9f19c‘Great day’ but virus numbers ...
https://www.heraldsun.com.au/n...ecf960a89e49a648e9536992e998c2Eyebrow-raising excuse Eddie u...
https://www.heraldsun.com.au/n...eb4a374bf7f8cfd78d57709b1e821f‘Arrogant’ reason aged care st...
https://www.heraldsun.com.au/s...5929a3978ebdb36aa3bce78b57c2cfTrade talk: Who’s leading the ...
https://www.heraldsun.com.au/n...319370fbdff5fcef51a4bc549f6b47Casey cluster finally exposes ...
http://heraldsun.com.auView The Herald Sun
http://theaustralian.com.auThe Australian
https://www.theaustralian.com....2878a1dc9c4265ad470264d865e87eCaller defies ABC host’s Leak ...
https://www.theaustralian.com....9481548761435743108e3f0fdd48caAndrews’ chief ‘in the dark’ o...
https://www.theaustralian.com....34b7037200aa76f53242b303179df1Headed for chaos — what price ...
https://www.theaustralian.com....d58ac8c55d71317106c85a665921abPM bounces back as voters dese...
https://www.theaustralian.com....625db742ffc8b5c2ee68484fd9c04eABC’s free pass for Andrews
http://theaustralian.com.auView The Australian
http://dailytelegraph.com.auThe Daily Telegraph
https://www.dailytelegraph.com...7da443e5c50fbb3590cd8f24c896e3Virtual baby news: Zooming in ...
https://www.dailytelegraph.com...d8daecf5e18a3427b9bcb6217742ddIs there a new addition to the...
https://www.dailytelegraph.com...964a3b68362e087f5dcbcf982359aa‘17 years of injustice’: Give ...
https://www.dailytelegraph.com...cbc5122f9d31494d854ddb3dc3e034It’s One Hell of a Big ‘If’
https://www.dailytelegraph.com...abe0e95bb8ab95dc4e98bf54a0f5c9A Final, Brutal Indignity
http://dailytelegraph.com.auView The Daily Telegraph
http://adelaidenow.com.auThe Advertiser
https://www.adelaidenow.com.au...f773a874ab2b1552f38721a539231dMan bound and assaulted, US ti...
https://www.adelaidenow.com.au...ee089ca530ec0a348e5b32397a171aKI ferries cancelled due to st...
https://www.adelaidenow.com.au...c7e4fe28c69ace45f855209ce511b9Crows set to bid on Dogs prodi...
https://www.adelaidenow.com.au...97244dc18791847f1623f6f508ad20Matthew Trim in $1.5m Regent A...
https://www.adelaidenow.com.au...698bf56520a8fb05c5014269f9c3f3‘We’ve got an intruder in the ...
http://adelaidenow.com.auView The Advertiser
http://couriermail.com.auThe Courier Mail
https://www.couriermail.com.au...4c259ca5c8f5c2d820b781b6e90c71‘Toxic’: Savage Garden singer’...
https://www.couriermail.com.au...2f2fff75f20146308681ee73e6907fMum drowns while swimming with...
https://www.couriermail.com.au...7110a7e6cdf2dc1f28c92da2660b5fThe issue set to divide Queens...
https://www.couriermail.com.au...10c76172cef2d70576cbd3c9f2ea23PM agrees to $1500 cash splash
https://www.couriermail.com.au...da15fed541caa2fe9bf3917c39d53bSevere thunderstorms to slam Q...
http://couriermail.com.auView The Courier Mail
http://goldcoastbulletin.com.auThe Gold Coast Bulletin
https://www.goldcoastbulletin....0850c581e99dbcde78b19831dad987Australia’s richest garbo buys...
https://www.goldcoastbulletin....5bb9e333eafb8ee2d69397349dd513Driver causes early-morning ma...
https://www.goldcoastbulletin....18976ed9a53481c82cd7ee85b16786Savage change in Aussie housin...
https://www.goldcoastbulletin....47f274ea0681f11fd5bb12b80de359Shark darts under swimmers at ...
https://www.goldcoastbulletin....e50ef5855a9524f136bb37ecca9170Killer’s plan to sue state ove...
http://goldcoastbulletin.com.auView The Gold Coast Bulletin
http://www.newscorpaustraliaprivacy.com/#optouthere.
https://www.newsletters.news.com.au/themercurySign up to our newsletter
https://www.mytributes.com.auMy Tributes
https://www.newsconcierge.com.au/Advertise with us
http://www.newscorpaustralia.com/careersJob Opportunities
http://www.newsphotos.com.au/C.aspx?VP3=CMS3&VF=HomePhoto Sales
https://www.foxsports.com.au/Foxsports
https://www.foxtel.com.au/index.htmlFoxtel
https://hipages.com.auHipages
https://www.punters.com.au/Punters
https://www.odds.com.auodds.com.au
https://www.buysearchsell.com.au/Buy Search Sell
https://myaccount.news.com.au/...nTerms?pkgDef=TM_SDO_DPE16_W04Subscription Terms
https://myaccount.news.com.au/...gDef=TM_DO_GCRA17W52#subscribeGroup/Corporate Subscriptions
https://itunes.apple.com/au/ap...rint-edition/id1104197339?mt=8
https://play.google.com/store/...com.smedia.newspaper.ncmercury
https://www.facebook.com/themercury.com.aufacebookIconOnly
https://twitter.com/themercurycomautwitterIconOnly
https://preferences.news.com.au/Privacy Policy
https://preferences.news.com.au/#optoutRelevant Ads Opt-Out
https://preferences.news.com.au/cookiesCookie Policy
https://vip.wordpress.comPowered by WordPress.com VIP

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
6 0 6


Alt values are missing for all the images (6), it will be hard for search engines to include your site for image searches!

Image URL - 6
URL ALT Text
https://identityssl.newscdn.com.au/legacy/img/anon.png
https://i1.wp.com/pixel.tcog.c...=true&td_eventKey=event67&td_title=Most%2520Viewed
https://i1.wp.com/pixel.tcog.c...fragments/trending&td_disableCss=true&type=article
https://i1.wp.com/pixel.tcog.c...&td_module-classes=most-popular&td_primary_bound=0
https://i1.wp.com/pixel.tcog.c...y.com.au&td_pagetype=index_mr&td_section=nocookies
https://pixel.wp.com/b.gif?v=noscript


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 0 6


You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
42 16 58


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
https://s0.wp.com/_static/??-e...9CUps4x5dFENwWuLqZsL6t7/qxLvW82R9303Y6HabyACJNU2k=text/javascript
https://www.themercury.com.au/remote/identity/rampart/latest/rampart.jstext/javascript
https://tags.tiqcdn.com/utag/newsltd/mercury/prod/utag.sync.jstext/javascript
https://resources.newscdn.com....clepage/latest/assets/js/vidora-tracking-client.js
https://resources.newscdn.com....es/loader/latest/assets/js/exodus_loader-client.js
https://tags.tiqcdn.com/utag/newsltd/mercury/prod/utag.jstext/javascript
https://s0.wp.com/wp-includes/js/jquery/jquery.js?m=1558356653htext/javascript
https://www.themercury.com.au/...-content/js/mobile-useragent-info.js?m=1368567117h
https://s1.wp.com/_static/??-e...1TszRZlYqS0L9nCtO6CatL54nWUXq1L09VVV2f67q+9h/Btl3Mtext/javascript
https://www.themercury.com.au/...lackbird-pie/pending.js?m=1408998121h&ver=20130322
https://www.themercury.com.au/...bird-pie/neverending.js?m=1349449263h&ver=20121005
https://www.themercury.com.au/...ary/assets/js/iframe-async-loader.js?m=1435015861h
https://www.themercury.com.au/...ip/js/vip-analytics.js?m=1411795912h&ver=20140927b
https://www.themercury.com.au/...-overrides/masterbar.js?m=1489004139h&ver=20150909
https://www.themercury.com.au/...bar/masterbar-tracks.js?m=1520516873h&ver=20171026
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.dailytelegraph.com...cbc5122f9d31494d854ddb3dc3e034It’s One Hell of a Big ‘If...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
30
Fair Enough! number of root domains (30) linked to your site themercury.com.au could be improved.

30
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 510
  Facebook Shares 523
  Facebook Comments 460
  Tweets 2
  LinkedIn 17

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/themercury.com.au
Twitter Accounthttps://twitter.com/themercurycomau
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site themercury.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
143,108th most visited website in the world.
2,885th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - dailytelegraph.com.au, theaustralian.com.au, goldcoastbulletin.com.au) hosted on the same server as themercury.com.au (ip : 184.84.224.145).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.84.224.145) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
themercury.com.au ( 17 characters )

Domain Registrar : AU-NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2020-01-03 unknown
unknown old 0 years, 261 days ago unknown from today
unknown old


Domain Name Servers used by themercury.com.au
DNS Name IP Address
a12-67.akam.net184.26.160.67
a13-64.akam.net2.22.230.64
a18-65.akam.net95.101.36.65
a1-246.akam.net193.108.91.246
a5-66.akam.net95.100.168.66
a8-67.akam.net2.16.40.67


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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