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Excellent Practice25
Improvement Could be Made15
Critical Issues to Attend9
Sep 19, 2020 02:38 AM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 25 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Add more authoritative back-links for your site.
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     36
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   museum   photos   pictures   smartphones   television  

Home - Flame Tree Publishing

Words count: 4    Unique Words: 4    Length: 28 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Flame Tree Publishing: The Art of Fine Gifts. Art calendars, luxury notebooks, Illustrated ebooks and illustrated books on art, music, cookery and lifestyle. Flame Tree Pro and Flame Tree Music are also available.

Words count: 33    Length: 213 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home - Flame Tree Publishing
Flame Tree Publishing: The Art of Fine Gifts. Art calendars, luxury notebooks, Illustrated ebooks and illustrated books on art, music, cookery and ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
illustrated ebooks, illustrated books, art calendars, luxury notebooks, iphone cases, Art of fine Gifts: art nouveau artists, art deco fashion, alphonse mucha posters, erte, wall calendars, WW1 Posters, art deco artists, what is art deco?, Fantasy art: gothic fantasy art, dragon art, what is steampunk? steampunk art, gothic horror, zombie pictures, Flame Tree Music how-to: piano chord chart, chord finder, guitar modes, guitar chord finder, basic guitar chords, music scales, scales and modes, how to play piano, learn to read music, free guitar chords, how to play guitar chords, Pop culture: one direction wallpaper, taylor swift boyfriends, vampire pictures, lady gaga pictures, Flame Tree Music for enthusiasts: classic rock bands, guitar riffs, rock and roll history, gibson les paul standard, 60s music, 70s music, stratocaster, Flame Tree Recipes: simple cake recipe, homemade bread recipe, quick and easy recipes, simple recipes, noodle recipe, finger food recipes, easy cheap recipes, easy recipes for college students, Flame Tree 451: creepy stories, short horror stories, sf fiction, ghost stories, science fiction, fantasy fiction, Sci Fi, Jules Verne, Bram Stoker, Mary Shelley, Frankenstein, Dracula, gothic horror, Ray Bradbury, expert advice made easy

Words count: 187    Length: 1270 characters    keyword phrases count : 63

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:6% (4/63)
erte 1   (0.12%)
stratocaster 1   (0.12%)
frankenstein 1   (0.12%)
dracula 1   (0.12%)
2 words:43% (27/63)
illustrated ebooks 10   (1.19%)
illustrated books 14   (1.67%)
art calendars 28   (3.35%)
luxury notebooks 8   (0.96%)
iphone cases 2   (0.24%)
wall calendars 12   (1.43%)
ww1 posters 2   (0.24%)
dragon art 20   (2.39%)
gothic horror 9   (1.08%)
zombie pictures 4   (0.48%)
chord finder 2   (0.24%)
guitar modes 8   (0.96%)
music scales 11   (1.31%)
vampire pictures 4   (0.48%)
guitar riffs 7   (0.84%)
simple recipes 12   (1.43%)
noodle recipe 1   (0.12%)
sf fiction 5   (0.60%)
ghost stories 6   (0.72%)
science fiction 6   (0.72%)
fantasy fiction 11   (1.31%)
sci fi 3   (0.36%)
jules verne 2   (0.24%)
bram stoker 2   (0.24%)
mary shelley 2   (0.24%)
gothic horror 9   (1.08%)
ray bradbury 2   (0.24%)
3 words:24% (15/63)
art deco fashion 23   (2.75%)
alphonse mucha posters 4   (0.48%)
art deco artists 25   (2.99%)
guitar chord finder 8   (0.96%)
basic guitar chords 13   (1.55%)
scales and modes 4   (0.48%)
free guitar chords 16   (1.91%)
taylor swift boyfriends 3   (0.36%)
lady gaga pictures 5   (0.60%)
60s music 9   (1.08%)
70s music 9   (1.08%)
homemade bread recipe 2   (0.24%)
finger food recipes 11   (1.31%)
easy cheap recipes 14   (1.67%)
short horror stories 13   (1.55%)
4 words:11% (7/63)
how to play piano 5   (0.60%)
learn to read music 12   (1.43%)
rock and roll history 4   (0.48%)
gibson les paul standard 3   (0.36%)
quick and easy recipes 14   (1.67%)
flame tree 451: creepy stories 50   (5.97%)
expert advice made easy 6   (0.72%)
5 words:10% (6/63)
what is art deco? 19   (2.27%)
fantasy art: gothic fantasy art 36   (4.30%)
what is steampunk? steampunk art 21   (2.51%)
how to play guitar chords 15   (1.79%)
pop culture: one direction wallpaper 3   (0.36%)
easy recipes for college students 15   (1.79%)
6 words:2% (1/63)
flame tree recipes: simple cake recipe 48   (5.73%)
7 words:2% (1/63)
art of fine gifts: art nouveau artists 42   (5.02%)
8 words:3% (2/63)
flame tree music how-to: piano chord chart 56   (6.69%)
flame tree music for enthusiasts: classic rock bands 58   (6.93%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

adult  art  artists  black  blog  body  books  calendars  chords  deco  easy  ebooks  fantasy  fiction  flame  free  gifts  gothic  guitar  horror  illustrated  jigsaw  journals  love  music  notebooks  orders  pictures  play  policy  privacy  publishing  puzzle  recipes  short  sign  stories  submissions  tree  wall 

Top 20 Keywords
Total Terms Count: 837

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
tree 27 3.23%
art 19 2.27%
jigsaw 18 2.15%
flame 17 2.03%
puzzle 17 2.03%
adult 12 1.43%
books 10 1.19%
recipes 9 1.08%
calendars 9 1.08%
music 9 1.08%
blog 7 0.84%
guitar 6 0.72%
ebooks 6 0.72%
fantasy 6 0.72%
chords 6 0.72%
notebooks 6 0.72%
stories 5 0.60%
publishing 5 0.60%
fiction 5 0.60%
gothic 5 0.60%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Call for Submissions | Black Sci-Fi Short Stories
Many Jigsaw Puzzles now back in stock
31 different Jigsaw puzzles now in stock (UK only)
US & Canada
US & Canada (Puzzles)
Flame Tree Worldwide
Some Book Retail Links


Sign up for our Newsletter to get early bird discounts and special offers
<I> (7)
<EM> (1)Black Writers Collective
<STRONG> (20)We Deliver Worldwide.
new call for submissions
black contemporary writers
Temi Oh
Dr. Sandra M. Grayson 
Tia Ross
jigsaw puzzles
Online only
Apple iBooks
Google Play

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.58 seconds - 24.78 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.05 s 0.02 s 0.01 s 0.00 s 1.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
14 Kb (14,374 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
14 Kb (14,374 bytes) 7 Kb (6,776 bytes) 8 Kb (7,598 bytes) 89.18 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
25 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
166 29 195

Too many links (195), it may be considered as spam!

Internal Links (link to pages within this domain) - 166
URL Anchor Text in in & Catalogues & Artists Us Us's & Design Tree Digital Tree Press & Fantasy Reference & Craft, Body, Spirit Culture Heritage Calendars Calendars Calendars Wall Calendars Calendars Notebooks Pocket Journals Tree Blank Notebooks Tree Notebooks Tree Pocket Books Sketch Books Notebook Collections & Simple Journals Jigsaw Puzzles Jigsaw Puzzles Packs Cards 6 & 6S Cases SE 5 5S Cases Postcard Books & Design Tree Press eBooks & Fantasy eBooks, Body, Spirit Tree Press & Decorative Arts Blog & Entertainment Blog & Lifestyle Blog & Gothic Blog I Love Flame Tree Journals Fantasy Flame Tree Tree Notebooks. Beautifu... Introduction to our 2020... more Here Here details a look Here Here up

External Links (link to pages on other websites) - 29
URL Anchor Text Oh Ross and Noble;page=7&id=7816198314686BAM Depository Paperback Bookshop

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
40 30 10

10 images do not have Alt values.

Image URL - 40
URL ALT Text Tree Publishing Logo Sci-Fi Social Media - Flame Tree Slider.jpgCall for Submissions | Black S... Jigsaw Puzzles now back i... Jigsaw Puzzles now back i... Jigsaw Puzzles now back i... Jigsaw Puzzles now back i... different Jigsaw puzzles no... different Jigsaw puzzles no... different Jigsaw puzzles no... different Jigsaw puzzles no... - 455px.jpgUS & Canada & Canada (Puzzles) slider 02.jpgFlame Tree Worldwide slider 01.jpgSome Book Retail Links Jigsaw Puzzle Angela Har... Jigsaw Puzzle Annie Soud... Jigsaw Puzzle Louis Comf... Jigsaw Puzzle Gustav Kli... Jigsaw Puzzle National G... Jigsaw Puzzle Beryl Cook... Jigsaw Puzzle National G... Jigsaw Puzzle Hokusai: T... Jigsaw Puzzle Aimee Stew... Jigsaw Puzzle Vincent va... Jigsaw Puzzle Gustav Kli... Jigsaw Puzzle Eddie Shar... Tree Homepage Lockdown[2468].jpg Tree Homepage SIMON SCHUSTER.jpg Us On Instagram Us On Facebook Us on Twitter Tree Publishing

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 9 9

Too many (9) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 9
Stylesheet URL rel type,400,600,700,400italicstylesheettext/css,600&display=swapstylesheet

Scripts Block In Same Page Links to External Script Files Total
23 16 39

Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type,IntersectionObserver

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page & Decorative Arts Blog

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-19250016-5 Excellent! the website implements Google Analytics.

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (60/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
556,843th most visited website in the world.
your site has a fair good traffic rank across the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United Kingdom  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 64 days old ( 1st registered on : 2002-07-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 300 days from today ( expires on : 2022-07-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 23 characters )

Domain Registrar : Register SPA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2002-07-17 2020-07-17 2022-07-17
18 years, 64 days old 0 years, 64 days ago 1 year, 300 days from today
18 years, 64 days old

Domain Name Servers used by
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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