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thenorthface.com favicon The North Face® | Free Shipping - No Minimum thenorthface.com

Excellent Practice32
Improvement Could be Made9
Critical Issues to Attend10
Aug 8, 2022 07:03 PM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
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  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 94 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   comics   dog   museum   people   planet   shoes  

Title
The North Face® | Free Shipping - No Minimum

Words count: 7    Unique Words: 7    Length: 45 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations.

Words count: 18    Length: 116 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The North Face® | Free Shipping - No Minimum www.thenorthface.com/
For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

adventures  arrivals  bag  big  bright  cards  chevron  discount  dream  duffel  explore  face  features  free  futures  gear  gift  hike  innovations  join  kids  men's  minimum  nbsp  north  order  pass  reg  search  shop  small  status  store  story  terms  thenorthface  trade  trail  women's  xplr 

Top 20 Keywords
Total Terms Count: 514

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
thenorthface 23 4.47%
shop 17 3.31%
chevron 11 2.14%
explore 10 1.95%
nbsp 10 1.95%
trail 9 1.75%
women's 9 1.75%
men's 9 1.75%
gear 7 1.36%
north 7 1.36%
face 7 1.36%
xplr 5 0.97%
pass 5 0.97%
kids 4 0.78%
store 4 0.78%
features 4 0.78%
discount 4 0.78%
hike 3 0.58%
bag 3 0.58%
gift 3 0.58%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
211000000001023

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Blue skies and bright futures.
Blue skies and bright futures.

<H2>

(11)
Explore by Activity
Hike
Climb
Trail Run
Camp
Train
Explore with us.
Earn Points on Every Purchase with XPLR Pass™
The North Face Renewed: Refurbished clothing remade to explore
Give Exploration on Their Own Terms
The North Face Athlete Team
<STRONG> (10)Small explorers dream of big adventures. This gear makes them possible (and probable).
Small explorers dream of big adventures. This gear makes them possible (and probable).
Explore with us.
Our iconic duffel—built to take you anywhere.
Be one with the trail.
Be one with the trail.
Tell your story in miles.
Tell your story in miles.
Features to take you further.
Features to take you further.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
53.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.48 seconds - 284.83 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
19.53 s 0.15 s 0.14 s 0.04 s 10.94 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
137 Kb (136,716 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
137 Kb (136,716 bytes) 4 Kb (3,680 bytes) 133 Kb (133,036 bytes) 2.77 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
94 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.thenorthface.com/en-us?_sr=1 and http://thenorthface.com are resolved to the same url :https://www.thenorthface.com/en-us?_sr=1

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
99 14 113


You have more than 100 links (113).

Internal Links (link to pages within this domain) - 99
URL Anchor Text
http://thenorthface.com/en-us/order-statusOrder Status
http://thenorthface.com/en-us/xplrpassXPLR Pass
http://thenorthface.com/en-us/store-locatorFind a Store
http://thenorthface.com/en-us/more/gift-cardGift Cards
http://thenorthface.com/en-us/helpHelp
http://thenorthface.com/en-us
http://thenorthface.com/en-us/mensMen's
http://thenorthface.com/en-us/womensWomen's
http://thenorthface.com/en-us/kidsKids'
http://thenorthface.com/en-us/equipmentBags & Gear
http://thenorthface.com/en-us/about-usAbout Us
http://thenorthface.com/en-us
http://thenorthface.com/en-us/cartthenorthface/bag
http://thenorthface.com/en-us/account/loyaltyJoin XPLR Pass™ & get 10% off ...
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127Shop Kids' New Arrivals
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127Blue skies and bright futures....
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127Shop Kids' New Arrivals
http://thenorthface.com/en-us...tured/kids-new-arrivals-c226127Shop Kids' New Arrivals
http://thenorthface.com/en-us...l/activity-pages/hiking-c347784Hike
http://thenorthface.com/en-us...activity-pages/climbing-c347785Climb
http://thenorthface.com/en-us...ity-pages/trail-running-c347787Trail Run
http://thenorthface.com/en-us.../activity-pages/camping-c364274Camp
http://thenorthface.com/en-us...activity-pages/training-c347786Train
http://thenorthface.com/en-us/account/loyaltyJoin Now
http://thenorthface.com/en-us/xplrpassLearn More
http://thenorthface.com/en-us...and-duffels/duffel-bags-c224547
http://thenorthface.com/en-us...and-duffels/duffel-bags-c224547
http://thenorthface.com/en-us...and-duffels/duffel-bags-c224547
http://thenorthface.com/en-us...and-duffels/duffel-bags-c224547
http://thenorthface.com/en-us...and-duffels/duffel-bags-c224547Shop All Duffels
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120Shop Women's Trail Run
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120Be one with the trail. Sh...
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120Shop Women's Trail Run
http://thenorthface.com/en-us...tivity/womens-trail-run-c226120Shop Women's Trail Run
http://thenorthface.com/en-us...activity/mens-trail-run-c226108
http://thenorthface.com/en-us...activity/mens-trail-run-c226108
http://thenorthface.com/en-us...activity/mens-trail-run-c226108Shop Men's Trail Run
http://thenorthface.com/en-us...activity/mens-trail-run-c226108Tell your story in miles. ...
http://thenorthface.com/en-us...activity/mens-trail-run-c226108
http://thenorthface.com/en-us...activity/mens-trail-run-c226108Shop Men's Trail Run
http://thenorthface.com/en-us...activity/mens-trail-run-c226108Shop Men's Trail Run
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114Shop Women's
http://thenorthface.com/en-us...tured/mens-new-arrivals-c226102Shop Men's
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114Features to take you further.N...
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114Shop Women's
http://thenorthface.com/en-us...tured/mens-new-arrivals-c226102Shop Men's
http://thenorthface.com/en-us...red/womens-new-arrivals-c226114Shop Women's
http://thenorthface.com/en-us...tured/mens-new-arrivals-c226102Shop Men's
http://thenorthface.com/en-us/xplrpass
http://thenorthface.com/en-us/xplrpassEarn Points on Every Purchase ...
http://thenorthface.com/en-us/more/gift-card
http://thenorthface.com/en-us/more/gift-cardGive Exploration on Their Own ...
http://thenorthface.com/en-us/about-us/athletes
http://thenorthface.com/en-us/about-us/athletesThe North Face Athlete Team
http://thenorthface.com/en-us/womensWomen's
http://thenorthface.com/en-us/mensMen's
http://thenorthface.com/en-us/kidsKid's
http://thenorthface.com/en-us/shop-all/footwear-c747784Footwear
http://thenorthface.com/en-us/equipmentEquipment
http://thenorthface.com/en-us/activityBy Activity
http://thenorthface.com/en-us/more/gift-cardGift Cards
http://thenorthface.com/en-us/helpHelp Center
http://thenorthface.com/en-us/account/order-historyOrder Status
http://thenorthface.com/en-us/help/size-chartsSize Chart
http://thenorthface.com/en-us/help/returns-policyReturns & Warranty
http://thenorthface.com/en-us/helpContact Us
http://thenorthface.com/en-us/about-usAbout Us
http://thenorthface.com/en-us/sustainabilitySustainability
http://thenorthface.com/en-us/about-us/technology-innovationTechnology & Innovation
http://thenorthface.com/en-us/approachExplore our Stories
http://thenorthface.com/en-us/about-us/athletesAthletes
http://thenorthface.com/en-us...loration/about-the-explore-fundExplore Fund
http://thenorthface.com/en-us...echnical-packs/climbing-c224523Climbing
http://thenorthface.com/en-us...hoodies-and-sweatshirts-c224264Women's Hoodies & Sweatshirts 
http://thenorthface.com/en-us...brimmer-and-bucket-hats-c554777Brimmer & Bucket Hats
http://thenorthface.com/en-us...ar/technical-packs/hike-c224525Hike
http://thenorthface.com/en-us...vests/mens-windbreakers-c299290Men's Windbreakers
http://thenorthface.com/en-us...l/activity-pages/hiking-c347784Hiking
http://thenorthface.com/en-us/xplrpassXPLR Pass
http://thenorthface.com/en-us/eventsEvents
http://thenorthface.com/en-us...h-face-student-discount-programStudent Discount
http://thenorthface.com/en-us...-face-military-discount-programMilitary Discount
http://thenorthface.com/en-us...thcare-workers-discount-programHealthcare Worker Discount
http://thenorthface.com/en-us...irst-responder-discount-programFirst Responder Discount
http://thenorthface.com/en-us/store-locatorFind a Store
https://www.thenorthface.com/en-us/help/terms.htmlPrivacy Policy & Terms of Use
http://thenorthface.com/en-us
http://thenorthface.com/en-us/help/privacyPrivacy Policy
http://thenorthface.com/en-us/help/termsTerms of Use
http://thenorthface.com/en-us...th-face-accessibility-statement

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.thenorthfacerenewed.com/
https://www.thenorthfacerenewed.com/The North Face Renewed: Refurb...
https://www.vfc.com/privacy-requestsDo Not Sell My Personal Inform...
https://www.essentialaccessib...eader&utm_campaign=thenorthfaceAccessibility Statement
https://www.thenorthfacerenewed.com/TNF Renewed
https://vfc.avature.net/vfc/NorthFaceCareers
https://apps.apple.com/us/app/the-north-face/id522990206
https://www.youtube.com/c/TheNorthFacethenorthface/youtube
https://www.instagram.com/thenorthface/thenorthface/instagram
https://www.facebook.com/thenorthface/thenorthface/facebook
https://twitter.com/TheNorthFacethenorthface/twitter
https://www.pinterest.co.uk/thenorthface/_shop/thenorthface/pinterest
https://www.vfc.com/modern-slavery-statementCA Supply Chains Act
https://www.vfc.com/modern-slavery-statementUK Slavery Act

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
24 19 5


5 images do not have Alt values.

Image URL - 24
URL ALT Text
https://www.thenorthface.com/...dc7f1e00e034db3f2bdf7/Logos_Primary_Black_Small.svgHome
https://www.thenorthface.com/...dc7f1e00e034db3f2bdf7/Logos_Primary_Black_Small.svgHome
https://www.thenorthface.com/...2c03fd16d48027a9ee67091b/220802-youth-hp-hero-m.jpg
https://www.thenorthface.com/...ad8f62a667e21d18e173f84d/220802-youth-hp-hero-d.jpgThree young explorers navigate...
https://www.thenorthface.com/...fa0d93ab906b8c0baa4/explore-by-activity-hike-v2.jpgExplore by activity Hike
https://www.thenorthface.com/...a911bb323b818b9721/explore-by-activity-climb-v2.jpgExplore by activity climb
https://www.thenorthface.com/...8f728b6f1e2048/explore-by-activity-trail-run-v2.jpgExplore by activity trail run
https://www.thenorthface.com/.../220609_-_Explore_By_Activity_-_Image_-_Camping.jpgCamping
https://www.thenorthface.com/...93585461e060ecffe6/explore-by-activity-train-v2.jpgExplore by activity Train
https://www.thenorthface.com/...0709db710eb09e1302f3bbbc/HP_XPLR_Pass_-_Picture.pngXPLR Pass
https://www.thenorthface.com/...154b1f06279abe537b/220728-bc-duffel-secondary-m.jpg
https://www.thenorthface.com/...fbad56e4745b036771/220728-bc-duffel-secondary-d.jpgThree Base Camp Duffels are pa...
https://www.thenorthface.com/...24b82f4fd/220811-F22-DYT-hp-secondary-2-_item-w.jpg
https://www.thenorthface.com/...24b82f4fd/220811-F22-DYT-hp-secondary-2-_item-w.jpgTeam athlete Jennifer Lichter ...
https://www.thenorthface.com/...7c886c7dd/220811-F22-DYT-hp-secondary-2-_item-m.jpg
https://www.thenorthface.com/...7c886c7dd/220811-F22-DYT-hp-secondary-2-_item-m.jpgTeam athlete Zach Miller runs ...
https://www.thenorthface.com/...15db48dc3f5/outdoor-active-secondary-one-item-m.png
https://www.thenorthface.com/...0f36f875558/outdoor-active-secondary-one-item-d.pngSurrounded by sheer rock walls...
https://www.thenorthface.com/...5971800839863dcd770c6773ac074b01/XPLR_PASS_-_v2.jpgXPLR PASS - v2
https://www.thenorthface.com/...a/cddac558db09d472e0020ff4fbd7888e/renewed_-_v2.jpgrenewed - v2
https://www.thenorthface.com/.../22a8db4cbb408dc0f28edfc95bf0b6ab/gift_card-_v2.jpggift card- v2
https://www.thenorthface.com/...83a8b40aa9/2016-12-06_Alex_Honnold_Portrait1480.jpgTNF Athlete Alex Honnold
https://www.thenorthface.com/...ta/21824ae8f8273d83378b58fd3cabd943/apple_store.svgpic
https://www.thenorthface.com/...752449a6a72fefc966bbd/Logos_Primary_Black_Small.svglogo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 0 1


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
43 35 78


Too many (35) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 35
Script URL Type
http://thenorthface.com/_nuxt...app/ruxitagentjs_ICA27Vfhjqrux_10245220704125537.jstext/javascript
https://se.monetate.net/js/2/a-6cf98baa/p/thenorthface.com-1.5.us/entry.jstext/javascript
https://static.thenorthface.com/an/production/c75b57a/appMeasurement.jstext/javascript
http://thenorthface.com/_nuxt/8b1635f.js
http://thenorthface.com/_nuxt/11c9c3a.js
http://thenorthface.com/_nuxt/317b7c9.js
http://thenorthface.com/_nuxt/ff43a25.js
http://thenorthface.com/_nuxt/fca4261.js
http://thenorthface.com/_nuxt/43beefe.js
http://thenorthface.com/_nuxt/24fc790.js
http://thenorthface.com/_nuxt/99be484.js
http://thenorthface.com/_nuxt/aa55252.js
http://thenorthface.com/_nuxt/a9ef9e6.js
http://thenorthface.com/_nuxt/b363e2f.js
http://thenorthface.com/_nuxt/279de1b.js
http://thenorthface.com/_nuxt/18dbc6e.js
http://thenorthface.com/_nuxt/11151f8.js
http://thenorthface.com/_nuxt/16598a4.js
http://thenorthface.com/_nuxt/707b389.js
http://thenorthface.com/_nuxt/bc55829.js
http://thenorthface.com/_nuxt/30cbfc3.js
http://thenorthface.com/_nuxt/bd8eb5a.js
http://thenorthface.com/_nuxt/36639ef.js
http://thenorthface.com/_nuxt/078743b.js
http://thenorthface.com/_nuxt/213bd8e.js
http://thenorthface.com/_nuxt/27cb459.js
http://thenorthface.com/_nuxt/9d207d4.js
http://thenorthface.com/_nuxt/e2f04cf.js
http://thenorthface.com/_nuxt/ce4758f.js
http://thenorthface.com/_nuxt/85789c0.js
http://thenorthface.com/_nuxt/7bbfba6.js
http://thenorthface.com/_nuxt/0ee8df8.js
http://thenorthface.com/_nuxt/2f9ac14.js
http://thenorthface.com/_nuxt/0d0fa81.js
http://thenorthface.com/_P9FK...5/xVrP4T/6kGwHN/uJN50wL2Y9/W3JTOn5fDQs/UVp0eU52/FxYtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
40
Fair Enough! number of root domains (40) linked to your site thenorthface.com could be improved.

40
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,014
  Facebook Shares 3,075
  Facebook Comments 1,064
  Tweets 3
  LinkedIn 341

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/thenorthface/
Twitter Accounthttps://twitter.com/TheNorthFace
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site thenorthface.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
17,902th most visited website in the world.
3,583th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain thenorthface.com is the only one hosted on the server (ip : 23.192.40.102).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.192.40.102) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 286 days old ( 1st registered on : 1995-10-27 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 77 days from today ( expires on : 2022-10-25 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
thenorthface.com ( 16 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-10-27 1995-10-27 2022-10-25
26 years, 286 days old 26 years, 286 days ago 0 years, 77 days from today
26 years, 286 days old




Domain is going to expire in less than a year time (0 years, 77 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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