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Excellent Practice28
Improvement Could be Made6
Critical Issues to Attend16
Sep 23, 2023 01:10 PM

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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 13 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Increase the traffic of your site.
  • Host the site closer to the geo location where most of your site visitors come from.
  • ...     30
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   festival   museum   stories   television   video  

Daily Tribune – Royal Oak, MI News, Sports, Weather, Things to Do

Words count: 11    Unique Words: 11    Length: 67 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

auto  celebrate  charged  college  covid  crime  daily  day  don  edition  ferndale  house  jumps  life  lions  local  log  lsquo  michigan  moving  news  newsletters  oak  oakland  park  passenger  photos  road  royal  rsquo  set  sign  sports  stellantis  street  strike  subscriber  uaw  vehicle  workers 

Top 20 Keywords
Total Terms Count: 1,288

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sports 62 4.81%
college 56 4.35%
subscriber 17 1.32%
news 16 1.24%
oak 13 1.01%
rsquo 13 1.01%
royal 9 0.70%
sign 9 0.70%
day 9 0.70%
lions 8 0.62%
ferndale 7 0.54%
covid 7 0.54%
charged 7 0.54%
photos 7 0.54%
michigan 6 0.47%
stellantis 6 0.47%
strike 6 0.47%
road 5 0.39%
street 5 0.39%
don 5 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Latest Headlines
Most Popular
Local News
Crime and Public Safety
Things To Do
Michigan News
Trending Nationally


College Sports | Clawson’s defense holds the line, stops Hazel Park in MAC Bronze clash
College Sports | Length of auto strike plays key role in effect on suppliers, experts say
College Sports | UAW president: 'This is a battle'
College Sports | Road millage renewal on ballot for Royal Oak voters
College Sports | Expect brief closure of ramp to I-696
College Sports | Michigan appeals court rejects cruel, unusual punishment claim in lifetime sex offender registration
College Sports | Royal Oak Fifth Street pedestrian plaza project design continues
College Sports | UAW strikes spread to 38 locations in 20 states with Stellantis and GM targeted
College Sports | State receives federal grant to improve food stamp fraud prevention
College Sports | Four years of building has OLSM volleyball as a D2 title contender
College Sports | Police: Royal Oak man set papers on fire in Ferndale house on day of eviction
College Sports | Detroit Tigers to host and celebrate Military Appreciation Day at Comerica Park
Police: Royal Oak man set papers on fire in Ferndale house on day of eviction
Royal Oak Fifth Street pedestrian plaza project design continues
Funky Ferndale Art, DIY street fairs return to downtown this weekend
Full video of school board meeting shooting – Superintendent pleads ‘please don’t, please don’t’
Road millage renewal on ballot for Royal Oak voters
Ferndale Fall Festival is coming up at Martin Road Park
Warren suspect charged in hit-and-run death in Madison Heights
UAW strikes spread to 38 locations in 20 states with Stellantis and GM targeted
Royal Oak offering $300K in grants to local nonprofits
Driver charged after passenger jumps out of moving vehicle, dies
College Sports | Updated COVID-19 vaccines will be available soon
College Sports | A pre-pandemic infection could explain why some patients develop long COVID
College Sports | Pontiac-Ferndale Week 3 football game cancelled by COVID outbreak in Phoenix program
College Sports | Covid-19 has changed and so has our immunity. Here’s how to think about risk from the virus now
College Sports | Faith services for Oakland County area churches and synagogues
College Sports | Hepatitis A case confirmed at Pine Knob
College Sports | Ferndale Fall Festival is coming up at Martin Road Park
College Sports | Jeep maker Stellantis makes a new contract offer as auto workers prepare to expand their strike
College Sports | Driver charged after passenger jumps out of moving vehicle, dies
College Sports | More charges issued against Birmingham Bridal owner, accused of defrauding customers
College Sports | Stolen car used in additional crimes, police say
College Sports | Sterling Heights man charged with taking video up the skirt of Troy shopper
College Sports | Photos: Pups take to the waves at World Dog Surfing Championships
College Sports | Enough steam: Fire meets Water in Pixar’s clever and increasingly charming ‘Elemental’
College Sports | ‘Still: A Michael J. Fox Movie’ an engaging and intimate window into star’s complex life
College Sports | Three years later, COVID ‘Patient Zero’ returns to California hospital that saved his life
College Sports | After viral Dodger Stadium tackle cuts marriage proposal short, couple is all smiles
College Sports | Photos: Muslims celebrate Ramadan around the world
College Sports | What to watch: New ‘Great Expectations’ lives up to its literary legend
College Sports | What to watch: ‘Swarm’ a scary-good look at unhinged music fan
College Sports | Photos: Rihanna performs pregnant during Super Bowl LVII halftime show
College Sports | ‘Six Degrees of Kevin Bacon’ hits the Super Bowl
College Sports | Betting on the Super Bowl? You may have to pay taxes.
College Sports | Willie Nelson leads an Outlaw celebration of music at Pine Knob
College Sports | How to run your business and have a life, too
College Sports | Step back in time with these 4 crime fiction novels
College Sports | The best places in the Caribbean for nature lovers
College Sports | No. 2 Michigan starts slow but finishes strong in a 31-7 win over Rutgers
College Sports | Red Run’s Cody Haughton wins Michigan PGA Section Match Play Championship
College Sports | Lions play Falcons at home in a matchup of teams with long NFL playoff droughts
College Sports | Photo gallery from Hazel Park at Clawson in MAC Bronze football action
College Sports | Brandon Morris: Brad Holmes doesn’t have time to manage your finances
College Sports | Column: FDA should prioritize dangerous vaping epidemic 
College Sports | Ken Morris: Will your retirement nest egg be sufficient? Don’t bet on it
College Sports | Ken Morris: Is the American Dream fading away?
College Sports | Chirco: Lions eat ‘humble pie,’ must grow from loss
College Sports | Booher: Lions have found ‘missing pieces’ on defense
College Sports | Booher: Predicting the Lions’ season stat leaders
College Sports | Booher: Grading the Lions’ 2023 53-man roster
College Sports | Stellantis announces layoffs with UAW deadline nearing and no sign of a deal
College Sports | UAW gives Friday deadline for progress in talks and dismisses Trump plans to speak with auto workers
College Sports | Carmakers and the United Auto Workers are talking. No signs of a breakthrough to end the strike
College Sports | Michigan State tells Mel Tucker it will fire him for misconduct with rape survivor
<I> (11)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 874.23 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.00 s 0.04 s 0.03 s 0.01 s 2.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
35 Kb (34,969 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
35 Kb (34,969 bytes) 10 Kb (9,936 bytes) 25 Kb (25,033 bytes) 39.69 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
289 38 327

Too many links (327), it may be considered as spam!

Internal Links (link to pages within this domain) - 289
URL Anchor Text to content Now
https://www.dailytribune.comHome Page News and Public Safety Check News News Columns / NFL / MLB / NBA Wings / NHL to Do to Do Listings, Food and Drink Life and Animals Active Seniors Tech Directory
http://jobs.dailytribune.comJobs’s Ads a Letter to the Editor a News Tip Policy in Up in Us Out Up in to Do Sports |’s defense holds the li... Sports | of auto strike plays ke... Sports | president: 'This is a batt... Sports | millage renewal on ballot... Sports | brief closure of ramp t... Sports | appeals court rejects... Sports | Oak Fifth Street pedestr... Sports | strikes spread to 38 locat... Sports | receives federal grant t... Sports | years of building has OLS...

External Links (link to pages on other websites) - 38
URL Anchor Text°F Sections°F COVID-19 tests: A Mayo...“Not welcome to stop for gas o... does Donald Trump attack t... New Zealand mudsnails... was a Calico Ghost Town mons... With Us
https://adportal.newspapercla...-adportal/classified/index.htmlPlace Classified Ad Policy Advertising Estate Ads Photo Reprints App App News Group Sun Daily Press of Use Policy Notice at Collectio... of Financial Incentive Not Sell/Share My Personal ... Group by VIP

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
3 3 0

Excellent! all images are associated with an ALT value.

Image URL - 3
URL ALT Text Tribune Tribune Tribune

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
8 6 14

Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
33 16 49

Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 77
  Facebook Shares 103
  Facebook Comments 70
  Tweets 1,035
  LinkedIn 29

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (82/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
85 Excellent! the website has a good Child Safe Score (85/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,130,192th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (9 -,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 321 days old ( 1st registered on : 1998-11-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 41 days from today ( expires on : 2023-11-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 16 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-11-06 2022-11-01 2023-11-04
24 years, 321 days old 0 years, 326 days ago 0 years, 41 days from today
24 years, 321 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 41 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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