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Excellent Practice38
Improvement Could be Made8
Critical Issues to Attend6
May 11, 2020 11:26 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 55 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Configure the server so that your site IP http://108.161.128.85 is redirected to the domain name site truste.com.
  • ...     17
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
Privacy Management Software - TrustArc

Words count: 4    Unique Words: 4    Length: 38 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
TrustArc automates the creation of end-to-end privacy management programs for global organizations. As the leader in privacy compliance and data protection, TrustArc is the only company to deliver the depth of privacy intelligence that’s essential for the growing number of privacy regulations in an ever-changing digital world.

Words count: 48    Length: 330 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Privacy Management Software - TrustArc www.truste.com/
TrustArc automates the creation of end-to-end privacy management programs for global organizations. As the leader in privacy compliance and data ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accountability  assessment  automation  business  ccpa  company  compliance  customers  data  deliver  frameworks  gdpr  global  industry  insights  intelligence  knowledge  law  leader  management  matter  nbsp  operational  partners  privacy  processes  profile  program  provide  regulations  requirements  resources  rights  risk  services  team  technology  time  trustarc  understand 

Top 20 Keywords
Total Terms Count: 746

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
privacy 49 6.57%
management 21 2.82%
compliance 16 2.14%
trustarc 15 2.01%
program 9 1.21%
ccpa 9 1.21%
data 7 0.94%
insights 7 0.94%
risk 7 0.94%
automation 7 0.94%
intelligence 6 0.80%
operational 6 0.80%
regulations 6 0.80%
leader 5 0.67%
law 5 0.67%
provide 5 0.67%
gdpr 5 0.67%
frameworks 5 0.67%
industry 5 0.67%
matter 4 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
23050001601431

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
TrustArc Named a Leader by Forrester
CCPA Compliance Solutions

<H2>

(3)
Why Does It Matter?
Why Does It Matter?
Why Does It Matter?

<H4>

(5)
CCPA for CISOs: What You Need to KnowWEBINAR
ABOUT
PRODUCTS
RESOURCES
CONTACT
<U> (1)More Information
<I> (6)
<STRONG> (14)TrustArc simplifies privacy management for the CCPA, GDPR, LGPD and 900+ other global regulations with our comprehensive technology platform.
Manage Privacy More Effectively
Get the Insight You Need, When You Need It
Focus on What Matters Most to Your Business
Save Time and Provide Real-Time Insights Through Automation
Three Critical Outcomes Mitigate Privacy Risk 
Scalable Privacy Operations
Dynamic Privacy Intelligence
Automated Business Insights
TrustArc Provides a Unique Set of Capabilities
Powerful Privacy Technology
Proven Privacy Methodology
Deep Privacy Expertise
TrustArc Powers Privacy Across the Globe


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-ca Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://trustarc.com/homepage-2/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://truste.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://truste.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.53 seconds - 54.85 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.15 s 0.03 s 0.03 s 0.01 s 2.33 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
29 Kb (29,071 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
29 Kb (29,071 bytes) 6 Kb (6,250 bytes) 23 Kb (22,821 bytes) 27.39 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
55 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.truste.com and http://truste.com are resolved to the same url :https://trustarc.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://108.161.128.85 is forwarded to http://108.161.128.85/, instead of to its domain name site truste.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
49 67 116


You have more than 100 links (116).

Internal Links (link to pages within this domain) - 49
URL Anchor Text
http://truste.com/contact/CONTACT US
http://truste.com/#CUSTOMER LOGIN
https://login.truste.com/TrustArc
http://truste.com/#PRODUCTS
http://truste.com/#Intelligence
http://truste.com/#Operations
http://truste.com/#Knowledge
http://truste.com/#TRUSTe
http://truste.com/#Consulting Services
http://truste.com/privacy-training/Privacy Training
http://truste.com/#SOLUTIONS
http://truste.com/#Other Regulations
http://truste.com/#Building a Privacy Program
http://truste.com/events/EVENTS
http://truste.com/priva...-management-accountability-framework/Frameworks
http://truste.com/resources/privacy-videos/Videos
http://truste.com/blog/BLOG
http://truste.com/#ABOUT
http://truste.com/about/About Us
http://truste.com/industry-partners/Industry Partners
http://truste.com/contact-trustarc/GET STARTED
http://truste.com/#
http://truste.com/ccpa-compliance-solutions/LEARN MORE
http://truste.com/#
http://truste.com/contact-trustarc/LEARN MORE
http://truste.com/contact-trustarc/GET STARTED
http://truste.com/about/About Us
http://truste.com/leadership-team/Our Team
http://truste.com/awards/Awards
http://truste.com/customers/Customers
http://truste.com/industry-partners/Industry Partners
http://truste.com/privacy-intelligence/Privacy Intelligence
http://truste.com/careers/Careers
http://truste.com/cookie-consent-manager/Cookie Consent
http://truste.com/research-alerts/Research & Alerts
http://truste.com/truste-certifications/TRUSTe Certifications
http://truste.com/privacy-consulting-professional-services/Consulting Services
http://truste.com/privacy-training/Privacy Training
http://truste.com/ccpa-compliance-solutions/CCPA Compliance
http://truste.com/gdpr-compliance-solutions/GDPR Compliance
http://truste.com/press/Latest News
http://truste.com/events/Upcoming Events
http://truste.com/consumer-info/Consumer Info
http://truste.com/blog/Privacy Blog
http://truste.com/trustarc-partner-program/Partner Program
http://truste.com/resources/webinars-and-workshops/Webinars & Workshops
http://truste.com/contact/More Information
http://truste.com/terms-of-use/Terms of Use
http://truste.com/privacy-policy/Privacy Policy

External Links (link to pages on other websites) - 67
URL Anchor Text
http://nymitytools.nymity.comNYMITY  
https://trustarc.com/
https://trustarc.com/assessment-manager/Assessment Manager
https://trustarc.com/risk-profile/Risk Profile
https://trustarc.com/privacy-profile/Privacy Profile
https://trustarc.com/planner-benchmarks/Planner & Benchmarks
https://trustarc.com/attestor/Attestor™
https://trustarc.com/cookie-consent-manager/Cookie Consent
https://trustarc.com/data-inventory-hub/Data Inventory Hub
https://trustarc.com/dashboard/Dashboard
https://trustarc.com/individual-rights-manager/Individual Rights Manager
https://trustarc.com/mobile-app-consent/Mobile App Compliance
https://trustarc.com/website-monitoring-manager/Website Scanning and Monitorin...
https://trustarc.com/ads-compliance-manager/Ads Compliance (AdChoices)
https://trustarc.com/research-alerts/Nymity Research & Alerts
https://trustarc.com/operational-templates-resources/Operational Templates
https://trustarc.com/awareness-tracker/Awareness Tracker
https://trustarc.com/law-comparisons/Law Comparisons
https://trustarc.com/legal-summaries/Legal Summaries
https://trustarc.com/truste-certifications/Privacy Certification and Assu...
https://trustarc.com/tr...ons/enterprise-privacy-certification/Enterprise Certification
https://trustarc.com/tr...-certifications/eu-us-privacy-shield/EU-US Privacy Shield Verificat...
https://trustarc.com/tr...te-certifications/apec-certification/APEC CBPR & PRP Certification
https://trustarc.com/gdpr-certification-validation/GDPR Validation
https://trustarc.com/dispute-resolution-services/Privacy Dispute Resolution Ser...
https://trustarc.com/pr...acy-consulting-professional-services/Consulting Services
https://trustarc.com/about/privacy-consulting-team/Consulting Team
https://trustarc.com/ccpa-compliance-solutions/CCPA Compliance
https://trustarc.com/gdpr-compliance-solutions/GDPR Compliance
https://trustarc.com/brexit-assessment/Brexit Compliance Plan
https://trustarc.com/hipaa-compliance/HIPAA Compliance
https://trustarc.com/nevada-privacy-compliance/Nevada Privacy Law Compliance
https://trustarc.com/privacy-assessments/More Regulations
https://trustarc.com/privacy-assessments/Privacy Assessments
https://trustarc.com/ccpa-implementation/CCPA Program Development
https://trustarc.com/gdpr-implementation/GDPR Program Development
https://trustarc.com/privacy-program-management/Privacy Program Management
https://trustarc.com/cloud-compliance/Cloud Privacy Compliance
https://trustarc.com/data-discovery/Data Discovery
https://trustarc.com/incident-response-breach/Incident Response / Breach Man...
https://trustarc.com/vendor-risk-management/Vendor Risk Management
https://trustarc.com/resources/RESOURCES
https://trustarc.com/covid-19-resources/COVID-19 Resources
https://trustarc.com/resources/ccpa/CCPA
https://trustarc.com/resources/gdpr/GDPR
https://trustarc.com/trustarc-privacy-benchmarks-survey/Privacy Survey
https://trustarc.com/resources/serious-privacy-podcast/Serious Privacy Podcast
https://trustarc.com/resources/privacy-datasheets/Datasheets
https://trustarc.com/resources/webinars-and-workshops/Webinars
https://trustarc.com/consumer-info/Consumer Info
https://trustarc.com/about/leadership-team/Our Team
https://trustarc.com/awards/Awards
https://trustarc.com/about/customers/Customers
https://trustarc.com/privacy-intelligence/Privacy Intelligence
https://trustarc.com/trustarc-partner-program/Partner Program
https://trustarc.com/tr...tarc-partner-program/channel-partner/Channel
https://trustarc.com/tr...c-partner-program/technology-partner/Technology
https://trustarc.com/press/Press / News
https://trustarc.com/about/careers/Careers
https://info.trustarc.c...-ForrestwerWaveResearchReport_LP.htmlDOWNLOAD REPORT
https://info.trustarc.c...-2020-05-13-CCPAforCISOs_RegPage.htmlREGISTER NOW
https://trustarc.com/trustarc-privacy-benchmarks-survey/
https://seriousprivacy.buzzsprout.comPrivacy Podcasts
https://www.linkedin.com/company/trustarc/
https://www.twitter.com/trustarc
https://www.facebook.com/TrustArc/
https://www.youtube.com/user/TrusteSolutions

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
24 24 0


Excellent! all images are associated with an ALT value.

Image URL - 24
URL ALT Text
https://trustarc.com/wp-content/uploads/trustarc-logo.svgNymity Powered By TrustArc
https://trustarc.com/wp-content/uploads/trustarc-survey.pngTrustArc Survey
https://trustarc.com/wp-content/uploads/trustarc-privacy-platform-0402.svgTrustArc Frameworks, Knowledge...
http://truste.com/wp-content/uploads/img-scalable-privacy-operations-1.pngScalable Privacy Operations
http://truste.com/wp-content/uploads/img-dynamic-privacy-intelligence-1.pngDynamic Privacy Intelligence
http://truste.com/wp-content/uploads/img-automated-business-insights-1.pngAutomated Business Insights
https://trustarc.com/wp-content/uploads/ico-powerful-technology.svgico-powerful-technology
https://trustarc.com/wp-content/uploads/ico-proven-methodology.svgico-proven-methodology
https://trustarc.com/wp-content/uploads/ico-privacy-intelligence.svgico-privacy-intelligence
https://trustarc.com/wp-content/uploads/manulife_logo.pngManulife
https://trustarc.com/wp-content/uploads/logo-aig.pnglogo-aig
https://trustarc.com/wp-content/uploads/logo-jj.pnglogo-jj
https://trustarc.com/wp-content/uploads/logo-intuit.jpgintuit
https://trustarc.com/wp-content/uploads/logo-bmw.pnglogo-bmw
https://trustarc.com/wp-content/uploads/visa_logo.pnglogo-visa
https://trustarc.com/wp-content/uploads/logo-pgatour.pngPGA Tour
https://trustarc.com/wp-content/uploads/logo-wine-com.jpgWine.com
https://trustarc.com/wp-content/uploads/logo-kabbage.jpgKabbage
https://trustarc.com/wp-content/uploads/gsk_logo.pnglogo-gsk
https://trustarc.com/wp-content/uploads/logo-monster.pngMonster
https://trustarc.com/wp-content/uploads/logo-nascar.pngNASCAR
https://trustarc.com/wp-content/uploads/suncor_logo.pngSuncor
https://trustarc.com/wp-content/uploads/logo-credit-karma.jpgcredit karma
http://truste.com/wp-content/uploads/logo-trustarc-footer.pngTrustArc


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 2 8


You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://use.fontawesome.com/releases/v5.8.1/css/all.cssstylesheet
https://fonts.googleapi...ic%2C900%2C900italic&ver=5.4.1#038;subset=latin,latin-extstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
47 26 73


Too many (26) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 26
Script URL Type
https://www.googletagmanager.com/gtag/js?id=UA-4146259-15
https://trustarc.com/wp-includes/js/jquery/jquery.js?ver=1.12.4-wp
https://trustarc.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
https://trustarc.com/wp...plugins/divi-overlays/assets/js/snap.svg-min.js?ver=5.4.1
https://trustarc.com/wp...ins/divi-overlays/assets/js/modernizr.custom.js?ver=5.4.1
https://trustarc.com/wp...emes/Divi/core/admin/js/es6-promise.auto.min.js?ver=5.4.1
https://trustarc.com/wp-content/themes/Divi/core/admin/js/recaptcha.js?ver=5.4.1
https://trustarc.com/wp...lder/build/frontend-builder-global-functions.js?ver=4.4.5
https://trustarc.com/wp...plugins/dg-divi-carousel//scripts/swiper.min.js?ver=1.0.0
https://trustarc.com/wp...builder/scripts/ext/jquery.mobile.custom.min.js?ver=4.4.5
https://trustarc.com/wp-content/themes/Divi/js/custom.js?ver=4.4.5
https://trustarc.com/wp-content/themes/Divi/js/smoothscroll.js?ver=4.4.5
https://trustarc.com/wp...ntend-builder/build/frontend-builder-scripts.js?ver=4.4.5
https://trustarc.com/wp...g-divi-carousel/scripts/frontend-bundle.min.js?ver=2.0.14
https://trustarc.com/wp...les-pro-for-divi/scripts/frontend-bundle.min.js?ver=2.8.9
https://trustarc.com/wp.../includes/builder/scripts/ext/jquery.fitvids.js?ver=4.4.5
https://trustarc.com/wp...i/includes/builder/scripts/ext/waypoints.min.js?ver=4.4.5
https://trustarc.com/wp...es/builder/scripts/ext/jquery.magnific-popup.js?ver=4.4.5
https://trustarc.com/wp-content/themes/Divi/core/admin/js/common.js?ver=4.4.5
https://trustarc.com/wp...me-modules-pro-for-divi/public/js/popper.min.js?ver=2.8.9
https://trustarc.com/wp...pro-for-divi/public/js/tippy-bundle.iife.min.js?ver=2.8.9
https://trustarc.com/wp...logo-carousel-pro/public/assets/js/slick.min.js?ver=3.3.6
https://trustarc.com/wp...o-carousel-pro/public/assets/js/slick_config.js?ver=3.3.6
https://trustarc.com/wp-includes/js/wp-embed.min.js?ver=5.4.1
https://trustarc.com/wp...ns/divi-overlays/assets/js/jquery.exitintent.js?ver=5.4.1
https://trustarc.com/wp...ntent/plugins/divi-overlays/assets/js/custom.js?ver=5.4.1

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://truste.com/blog/BLOG


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
729
Excellent! You do have a lot of root domains (729) linked to your site truste.com.

729
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 109
  Facebook Shares 226
  Facebook Comments 26
  Tweets 10
  LinkedIn 32

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/TrustArc/
Twitter Accounthttps://www.twitter.com/trustarc
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site truste.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
47,897th most visited website in the world.
13,843th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - trustarc.com) hosted on the same server as truste.com (ip : 108.161.128.85).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 108.161.128.85) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 348 days old ( 1st registered on : 1997-06-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 14 days from today ( expires on : 2025-06-11 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
truste.com ( 10 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-06-13 1997-06-13 2025-06-11
22 years, 348 days old 22 years, 348 days ago 5 years, 14 days from today
22 years, 348 days old


Domain Name Servers used by truste.com
DNS Name IP Address
ns-1063.awsdns-04.org205.251.196.39
ns-2018.awsdns-60.co.uk205.251.199.226
ns-470.awsdns-58.com205.251.193.214
ns-562.awsdns-06.net205.251.194.50


You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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