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allure.com favicon allure.com

Excellent Practice33
Improvement Could be Made13
Critical Issues to Attend5
Mar 23, 2024 10:17 PM

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Recommended Actions

  • Set meta keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
  • Move the 2 inline css components to an external style sheet file.
  • ...     20
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Detailed Reviews

Related Category
Most related categories of this website.

dog   fashion   fitness   health   inspiration   nutrition   parenting   planet  

Title
Allure — Beauty Tips, Trends & Product Reviews | Allure

Words count: 7    Unique Words: 6    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Allure 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Words count: 26    Length: 171 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Allure — Beauty Tips, Trends & Product Reviews | Allure www.allure.com/
Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  allure  beauty  care  dedicated  discover  hair  ideas  magazine  makeup  mdash  product  reviews  skin  tips  trends 

Top 20 Keywords
Total Terms Count: 35

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
allure 3 8.57%
beauty 3 8.57%
tips 2 5.71%
trends 2 5.71%
product 2 5.71%
reviews 2 5.71%
mdash 1 2.86%
discover 1 2.86%
hair 1 2.86%
ideas 1 2.86%
makeup 1 2.86%
skin 1 2.86%
care 1 2.86%
advice 1 2.86%
dedicated 1 2.86%
magazine 1 2.86%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
111410000002055

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Allure

<H2>

(11)
Shop the 2023 Allure Best of Beauty Awards
IN THE NEWS
THE LATEST
MEET THE EDITORS
THE MELANIN EDIT
PRODUCTS WE LOVE
WATCH THIS
Becky G Breaks Down Her Best Music Video Looks
Kim Kardashian Answers Beauty Questions from the Internet
LONG READS
LATEST TRENDS & CELEBRITY NEWS

<H3>

(41)
I Paid $65 to Get Matched With My Perfect Fragrance
Jelly Nails Are Back Again
How I Deal With Having Low Libido
14 Foundation Brushes for a Streak-Free Application
Postpartum Hair Loss: Everything You Need to Know About Losing Hair After Pregnancy
March's Lunar Eclipse in Libra Could Bring Big Emotions
Ulta Beauty's Semi-Annual Sale Is Serving 50% Off Deals Every Day
I Get Why Everyone’s Obsessed With Suntanning Again Because I Was, Too
Shop Jessica Cruel's Favorites
Shop Jenny Bailly's Favorites
Shop Jesa Marie Calaor's Favorites
Shop Paige Stables' Favorites
Shop Nicola Dall'Asen's Favorites
Shop Talia Gutierrez's Favorites
Shop Annie Blay's Favorites
Shop Kara McGrath's Favorites
Shop Jennifer Hussein's Favorites
Shop Angela Trakoshis's Favorites
Black Women Are Fed Up With Instagram Hairstylists
How Saweetie It Is
Beyoncé's Mom Gave Me a Haircut Using Cécred Products
This App Uses AI to Analyze Textured Hair — and Create the Perfect Routine
A New California Bill Aims to Ensure Incarcerated People of Color Have Access to Suitable Hair Products
This Wig Designer Is Trying to Fix Broadway’s Hair Inclusivity Problem
14 Foundation Brushes for a Streak-Free Application
Ulta Beauty's Semi-Annual Sale Is Serving 50% Off Deals Every Day
16 Best Body Lotions for Buttery-Smooth Skin
Refresh Your Beauty Stash During Amazon's Spring Sale
15 Best Face Masks to Renew and Revitalize Skin
14 Best Eye Shadow Sticks That Even Beginners Can Master
The Tricky Business of Being a TikTok Derm
There’s Now a Buy Now, Pay Later Plan for Botox
How to Get Rid of Stained Nails When Eating With Your Hands Is Cultural
What's the Ideal Age for a Facelift?
Black Women Are Fed Up With Instagram Hairstylists
Demi Lovato Shares Their Best Beauty Advice and Worst Haircut
Kate Middleton Reveals Her Cancer Diagnosis In a New Video
The Story Behind Shakira's New “Puntería” Music Video With Cardi B
Olivia Rodrigo Couldn't Look More Different With Short, Choppy Bangs
Ulta Beauty's Semi-Annual Sale Is Serving 50% Off Deals Every Day
I Want to Dive Right Into Saweetie's Swimming Pool Nails
<EM> (2)Allure
Allure


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
43.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.allure.com/feed/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://allure.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://allure.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.22 seconds - 1,090.72 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
34.28 s 0.27 s 0.24 s 0.06 s 19.20 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
240 Kb (239,959 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
240 Kb (239,959 bytes) 0 Kb (234 bytes) 240 Kb (239,725 bytes) 0.10 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.allure.com/ and http://allure.com are resolved to the same url :https://www.allure.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://allure.com/auth/initiate?redirectURL=https%3A%2F%2Fwww.allure.com%2F


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
115 38 153


Too many links (153), it may be considered as spam!

Internal Links (link to pages within this domain) - 115
URL Anchor Text
http://allure.com/#main-contentSkip to main content
http://allure.com/
http://allure.com/newsletterNewsletter
http://allure.com/auth/...ctURL=https%3A%2F%2Fwww.allure.com%2FSign In
http://allure.com/searchSearchSearch
http://allure.com/skin-careSkin
http://allure.com/makeup-looksMakeup
http://allure.com/hair-ideasHair
http://allure.com/nailsNails
http://allure.com/wellnessWellness
http://allure.com/shoppingShopping
http://allure.com/newsletterNewsletter
http://allure.com/videoVideo
http://allure.com/story/tiktok-fragrance-consultants
http://allure.com/story/tiktok-fragrance-consultantsI Paid $65 to Get Matched With...
http://allure.com/story/jelly-nail-art-manicure-trend
http://allure.com/story/jelly-nail-art-manicure-trendJelly Nails Are Back Again
http://allure.com/story/low-libido-relationship-stories
http://allure.com/story/low-libido-relationship-storiesHow I Deal With Having Low Lib...
https://www.allure.com/best-of-beauty-2023-winnersView all 391 winning products
http://allure.com/story...kate-middleton-cancer-diagnosis-video
http://allure.com/story...kate-middleton-cancer-diagnosis-videoKate Middleton Reveals Her Can...
http://allure.com/story/shakira-cardi-b-punteria-music-video
http://allure.com/story/shakira-cardi-b-punteria-music-videoThe Story Behind Shakira's New...
http://allure.com/story...a-rodrigo-choppy-bangs-obsessed-video
http://allure.com/story...a-rodrigo-choppy-bangs-obsessed-videoOlivia Rodrigo Couldn't Look M...
http://allure.com/story/best-foundation-brushes
http://allure.com/story/best-foundation-brushes14 Foundation Brushes for a St...
http://allure.com/story/post-pregnancy-hair-loss
http://allure.com/story/post-pregnancy-hair-lossPostpartum Hair Loss: Everythi...
http://allure.com/story/march-2024-lunar-eclipse-libra
http://allure.com/story/march-2024-lunar-eclipse-libraMarch's Lunar Eclipse in Libra...
http://allure.com/story/ulta-beauty-semi-annual-beauty-event
http://allure.com/story/ulta-beauty-semi-annual-beauty-eventUlta Beauty's Semi-Annual Sale...
http://allure.com/story/tanning-trends-health-risks
http://allure.com/story/tanning-trends-health-risksI Get Why Everyone’s Obsessed ...
https://www.allure.com/jessica-cruel-favorite-products
https://www.allure.com/jessica-cruel-favorite-productsShop Jessica Cruel's Favorites
https://www.allure.com/jenny-bailly-favorite-products
https://www.allure.com/jenny-bailly-favorite-productsShop Jenny Bailly's Favorites
https://www.allure.com/jesa-marie-calaor-favorite-products
https://www.allure.com/jesa-marie-calaor-favorite-productsShop Jesa Marie Calaor's Favor...
https://www.allure.com/paige-stables-favorite-products
https://www.allure.com/paige-stables-favorite-productsShop Paige Stables' Favorites
https://www.allure.com/nicola-dallasen-favorite-products
https://www.allure.com/nicola-dallasen-favorite-productsShop Nicola Dall'Asen's Favori...
https://www.allure.com/talia-gutierrez-favorite-products
https://www.allure.com/talia-gutierrez-favorite-productsShop Talia Gutierrez's Favorit...
https://www.allure.com/annie-blay-favorite-products
https://www.allure.com/annie-blay-favorite-productsShop Annie Blay's Favorites
https://www.allure.com/kara-mcgrath-favorite-products
https://www.allure.com/kara-mcgrath-favorite-productsShop Kara McGrath's Favorites
https://www.allure.com/jennifer-hussein-favorite-products
https://www.allure.com/jennifer-hussein-favorite-productsShop Jennifer Hussein's Favori...
https://www.allure.com/angela-trakoshis-favorite-products
https://www.allure.com/angela-trakoshis-favorite-productsShop Angela Trakoshis's Favori...
http://allure.com/story/instagram-hairstylists-controversy
http://allure.com/story/instagram-hairstylists-controversyBlack Women Are Fed Up With In...
http://allure.com/story/saweetie-cover-interview
http://allure.com/story/saweetie-cover-interviewHow Saweetie It Is
http://allure.com/story/beyonce-cecred-hair-care-line
http://allure.com/story/beyonce-cecred-hair-care-lineBeyoncé's Mom Gave Me a Haircu...
http://allure.com/story/myavana-textured-hair-products
http://allure.com/story/myavana-textured-hair-productsThis App Uses AI to Analyze Te...
http://allure.com/story...ly-competent-hair-care-act-california
http://allure.com/hair-ideasHair
http://allure.com/story...ly-competent-hair-care-act-californiaA New California Bill Aims to ...
http://allure.com/story...kiya-mathis-broadway-hair-inclusivity
http://allure.com/story...kiya-mathis-broadway-hair-inclusivityThis Wig Designer Is Trying to...
http://allure.com/story/best-foundation-brushes
http://allure.com/story/best-foundation-brushes14 Foundation Brushes for a St...
http://allure.com/story/ulta-beauty-semi-annual-beauty-event
http://allure.com/story/ulta-beauty-semi-annual-beauty-eventUlta Beauty's Semi-Annual Sale...
http://allure.com/galle...body-lotion-for-moisturizing-dry-skin
http://allure.com/galle...body-lotion-for-moisturizing-dry-skin16 Best Body Lotions for Butte...
http://allure.com/story/amazon-spring-sale
http://allure.com/story/amazon-spring-saleRefresh Your Beauty Stash Duri...
http://allure.com/gallery/best-face-masks
http://allure.com/gallery/best-face-masks15 Best Face Masks to Renew an...
http://allure.com/gallery/best-eye-shadow-stick
http://allure.com/gallery/best-eye-shadow-stick14 Best Eye Shadow Sticks That...
https://www.allure.com/...atch/al-music-video-breakdown-becky-giconPlay
https://www.allure.com/...atch/al-music-video-breakdown-becky-gBecky G Breaks Down Her Best M...
https://www.allure.com/...rs-beauty-questions-from-the-interneticonPlay
https://www.allure.com/...rs-beauty-questions-from-the-internetKim Kardashian Answers Beauty ...
http://allure.com/story/dermatologists-and-social-media
http://allure.com/story/dermatologists-and-social-mediaThe Tricky Business of Being a...
http://allure.com/story...yment-plan-botox-aesthetic-treatments
http://allure.com/story...yment-plan-botox-aesthetic-treatmentsThere’s Now a Buy Now, Pay Lat...
http://allure.com/story/remove-nail-stains-eating-with-hands
http://allure.com/story/remove-nail-stains-eating-with-handsHow to Get Rid of Stained Nail...
http://allure.com/story/best-age-for-facelift
http://allure.com/story/best-age-for-faceliftWhat's the Ideal Age for a Fac...
http://allure.com/story/instagram-hairstylists-controversy
http://allure.com/story/instagram-hairstylists-controversyBlack Women Are Fed Up With In...
http://allure.com/story/demi-lovato-injectables-interview
http://allure.com/story/demi-lovato-injectables-interviewDemi Lovato Shares Their Best ...
http://allure.com/story...kate-middleton-cancer-diagnosis-video
http://allure.com/story...kate-middleton-cancer-diagnosis-videoKate Middleton Reveals Her Can...
http://allure.com/story/shakira-cardi-b-punteria-music-video
...

External Links (link to pages on other websites) - 38
URL Anchor Text
https://allurebeautybox...bb-allure-global-nav-0-control-oct-22Allure Beauty Box
https://cna.st/p/2h8zKZ...YY47i7WW?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...YY47i7WW?cid=6389d997365aa1ce0ee81285$29
https://cna.st/p/2h8zKZ...YY47i7WW?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/2h8zKZ...7xbsLuY2?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...7xbsLuY2?cid=6389d997365aa1ce0ee81285$8
https://cna.st/p/2h8zKZ...7xbsLuY2?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/2h8zKZ...iqVXXVkr?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...iqVXXVkr?cid=6389d997365aa1ce0ee81285$14
https://cna.st/p/2h8zKZ...iqVXXVkr?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/2h8zKZ...epmwQsWW?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...epmwQsWW?cid=6389d997365aa1ce0ee81285$72
https://cna.st/p/2h8zKZ...epmwQsWW?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/2h8zKZ...AreADPzW?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...AreADPzW?cid=6389d997365aa1ce0ee81285$24
https://cna.st/p/2h8zKZ...AreADPzW?cid=6389d997365aa1ce0ee81285PawArrow
https://cna.st/p/2h8zKZ...8CdPtm66?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...8CdPtm66?cid=6389d997365aa1ce0ee81285$46
https://cna.st/p/2h8zKZ...8CdPtm66?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/2h8zKZ...X6kA3DSN?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...X6kA3DSN?cid=6389d997365aa1ce0ee81285$5
https://cna.st/p/2h8zKZ...X6kA3DSN?cid=6389d997365aa1ce0ee81285AmazonArrow
https://cna.st/p/2h8zKZ...Wf1EgsVg?cid=6389d997365aa1ce0ee81285
https://cna.st/p/2h8zKZ...Wf1EgsVg?cid=6389d997365aa1ce0ee81285$63
https://cna.st/p/2h8zKZ...Wf1EgsVg?cid=6389d997365aa1ce0ee81285SephoraArrow
https://allurebeautybox...mpaign=abb-ticker-0-homepage-april-24
https://allurebeautybox...mpaign=abb-ticker-0-homepage-april-24Join Allure Beauty Box
https://www.instagram.com/allure/Instagram
https://twitter.com/Allure_magazine/X
https://www.facebook.com/allure/Facebook
https://www.pinterest.com/alluremagazine/Pinterest
https://www.tiktok.com/@allure?lang=enTiktok
https://www.condenast.com/careers/Careers
https://www.condenast.com/user-agreement/User Agreement
http://www.condenast.com/privacy-policy#privacypolicy/Privacy Policy & Cookie Statem...
http://www.condenast.co...vacy-policy#privacypolicy-california/Your California Privacy Rights
https://www.condenaststore.com/Condé Nast Store
http://www.aboutads.infoAd Choices

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
56 55 1


1 images do not have Alt values.

Image URL - 56
URL ALT Text
http://allure.com/verso/static/allure/assets/logo-reverse.svgAllure
https://media.allure.co...5b80e046e5bc0573/3:2/w_2560%2Cc_limit/scent%2520still.jpgI Paid $65 to Get Matched With...
https://media.allure.co...6e5bc05db/16:9/w_768%2Ch_432%2Cc_limit/3.15%2520nails.jpgJelly Nails Are Back Again
https://media.allure.co...w_768%2Ch_432%2Cc_limit/i%2520have%2520low%2520libido.jpgHow I Deal With Having Low Lib...
https://media.allure.co.../658cba4b25bdc49c0254ea1b/3:4/w_748%2Cc_limit/layer_8.jpgAllure — Beauty Tips Trends P...
https://media.allure.co.../658cba4a25bdc49c0254ea19/3:4/w_748%2Cc_limit/layer_7.jpgMonday Haircare Clarify Shampo...
https://media.allure.co.../658cba49078ac1bec4f228a3/3:4/w_748%2Cc_limit/layer_6.jpgAllure — Beauty Tips Trends P...
https://media.allure.co.../658cba487dca8d736e169e8b/3:4/w_748%2Cc_limit/layer_5.jpgAllure — Beauty Tips Trends P...
https://media.allure.co.../658cba495453f98fbc8c9ea3/3:4/w_748%2Cc_limit/layer_4.jpgAllure — Beauty Tips Trends P...
https://media.allure.co.../658cba490e65d20ca9a29fdc/3:4/w_748%2Cc_limit/layer_3.jpgAllure — Beauty Tips Trends P...
https://media.allure.co.../658cba495453f98fbc8c9ea4/3:4/w_748%2Cc_limit/layer_2.jpgAllure — Beauty Tips Trends P...
https://media.allure.co.../658cba49b67dd043b8318f5e/3:4/w_748%2Cc_limit/layer_1.jpgAllure — Beauty Tips Trends P...
https://media.allure.co...320%2Cc_limit/kate%2520middleton%2520cancer%2520video.jpgKate Middleton Reveals Her Can...
https://media.allure.co...1/w_320%2Cc_limit/shakira%2520new%2520music%2520video.jpgThe Story Behind Shakira's New...
https://media.allure.co...20rodrigo%2520choppy%2520bangs%2520obsessed%2520video.jpgOlivia Rodrigo Couldn't Look M...
https://media.allure.co...04b57e7e1cf3b009/master/w_160%2Cc_limit/CT%2520Medium.jpg
https://media.allure.co...7/1:1/w_1600%2Cc_limit/7-27-best-foundation-brushes-2.jpg14 Foundation Brushes for a St...
https://media.allure.co...76e8ae8706/1:1/w_1600%2Cc_limit/GettyImages-158428787.jpgPostpartum Hair Loss: Everythi...
https://media.allure.co...1/w_1600%2Cc_limit/Ulta-semi-annual-event-(week-1)-02.jpgUlta Beauty's Semi-Annual Sale...
https://media.allure.co...600%2Cc_limit/suntanning%2520trends%2520and%2520risks.jpgI Get Why Everyone’s Obsessed ...
https://media.allure.co...de51c41c8843f4/4:3/w_1600%2Cc_limit/Jessica%2520Cruel.jpgShop Jessica Cruel's Favorites
https://media.allure.co...300a7fe00f35492/4:3/w_1600%2Cc_limit/Jenny%2520Bailly.jpgShop Jenny Bailly's Favorites
https://media.allure.co...72e168/4:3/w_1600%2Cc_limit/Jesa%2520Marie%2520Calaor.jpgShop Jesa Marie Calaor's Favor...
https://media.allure.co...794823f27ed27a/4:3/w_1600%2Cc_limit/Paige%2520Stables.JPGShop Paige Stables' Favorites
https://media.allure.co...da0a6df5cb2/4:3/w_1600%2Cc_limit/Nicola%2520Dall'Asen.jpgShop Nicola Dall'Asen's Favori...
https://media.allure.co...45c4e458c34b/4:3/w_1600%2Cc_limit/Talia%2520Gutierrez.jpgShop Talia Gutierrez's Favorit...
https://media.allure.co...6765bf12fa684a29e/4:3/w_1600%2Cc_limit/Annie%2520Blay.jpgShop Annie Blay's Favorites
https://media.allure.co...b60b4f07b9/4:3/w_1600%2Cc_limit/Kara%2520McGrath%2520.jpgShop Kara McGrath's Favorites
https://media.allure.co...781/4:3/w_1600%2Cc_limit/Jen%2520Hussein%2520Headshot.jpgShop Jennifer Hussein's Favori...
https://media.allure.co...:3/w_1600%2Cc_limit/Angela%2520Trakoshis%2520Headshot.jpgShop Angela Trakoshis's Favori...
https://media.allure.co...02138625c8/3:2/w_720%2Cc_limit/instagram-hairstylists.jpgBlack Women Are Fed Up With In...
https://media.allure.co...imit/saweetie%2520allure%2520cover%2520march%25202024.jpgHow Saweetie It Is
https://media.allure.co...os/65d48142c34a60ab65970bc4/3:2/w_720%2Cc_limit/Lede3.jpgBeyoncé's Mom Gave Me a Haircu...
https://media.allure.co...a7fcbff527817ae1ec1b/3:2/w_720%2Cc_limit/myavana_Lede.jpgThis App Uses AI to Analyze Te...
https://media.allure.co...520culturally%2520competent%2520hair%2520care%2520act.jpgA New California Bill Aims to ...
https://media.allure.co...fa0aa260fe093c/3:2/w_720%2Cc_limit/Nikiya%2520Mathis1.jpgThis Wig Designer Is Trying to...
https://media.allure.co...c7/3:2/w_720%2Cc_limit/7-27-best-foundation-brushes-2.jpg14 Foundation Brushes for a St...
https://media.allure.co...:2/w_720%2Cc_limit/Ulta-semi-annual-event-(week-1)-02.jpgUlta Beauty's Semi-Annual Sale...
https://media.allure.co...aa260fe094a/3:2/w_720%2Cc_limit/best_body_lotions_002.jpg16 Best Body Lotions for Butte...
https://media.allure.co..._720%2Cc_limit/amazon%2520spring%2520sale%25201-FINAL.jpgRefresh Your Beauty Stash Duri...
https://media.allure.co...d39b5/3:2/w_720%2Cc_limit/best_face_masks_001%2520(2).jpg15 Best Face Masks to Renew an...
https://media.allure.co...6336440c664/3:2/w_720%2Cc_limit/eye_shadow_sticks_003.jpg14 Best Eye Shadow Sticks That...
https://dwgyu36up6iuz.c...0/v1709306608/allure_al-music-video-breakdown-becky-g.jpgBecky G Breaks Down Her Most I...
https://dwgyu36up6iuz.c...kardashian-answers-beauty-questions-from-the-internet.jpgKim Kardashian Answers Beauty ...
https://media.allure.co...8b62d4f83/3:2/w_720%2Cc_limit/DermsOnTikTok_4%2520(2).jpgThe Tricky Business of Being a...
https://media.allure.co...6/3:2/w_720%2Cc_limit/aesthetic%2520payment%2520plans.jpgThere’s Now a Buy Now, Pay Lat...
https://media.allure.co...069aa7d50ff3e12/3:2/w_720%2Cc_limit/stained%2520nails.jpgHow to Get Rid of Stained Nail...
https://media.allure.co...bc8db3fad39/3:2/w_720%2Cc_limit/best-age-for-facelift.jpgWhat's the Ideal Age for a Fac...
https://media.allure.co...02138625c8/3:2/w_720%2Cc_limit/instagram-hairstylists.jpgBlack Women Are Fed Up With In...
https://media.allure.co...20%2Cc_limit/demi%2520lovato%2520xeomin%2520interview.jpgDemi Lovato Shares Their Best ...
https://media.allure.co...024%2Cc_limit/kate%2520middleton%2520cancer%2520video.jpgKate Middleton Reveals Her Can...
https://media.allure.co...9/w_640%2Cc_limit/shakira%2520new%2520music%2520video.jpgThe Story Behind Shakira's New...
https://media.allure.co...20rodrigo%2520choppy%2520bangs%2520obsessed%2520video.jpgOlivia Rodrigo Couldn't Look M...
https://media.allure.co...:9/w_640%2Cc_limit/Ulta-semi-annual-event-(week-1)-02.jpgUlta Beauty's Semi-Annual Sale...
https://media.allure.co...40%2Cc_limit/saweetie%2520swimming%2520pool%2520nails.jpgI Want to Dive Right Into Sawe...
http://allure.com/verso/static/allure/assets/logo-reverse.svgAllure


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 0 2


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
44 30 74


Too many (30) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 30
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://ads-static.conde.digital/production/cns/builds/allure/v6.js
https://polyfill.io/v3/...tl.ListFormat.%7Elocale.fr%2CIntl.ListFormat.%7Elocale.estext/javascript
http://allure.com/verso/static/4446.47a6eaf261d747acd8b7.jstext/javascript
http://allure.com/verso/static/5698.63928a46bdbf7856819a.jstext/javascript
http://allure.com/verso/static/2241.7275053b4f0b7dc83d3b.jstext/javascript
http://allure.com/verso/static/2409.b41a11c538d03e1c0707.jstext/javascript
http://allure.com/verso/static/737.102372316ae5f58f4d5f.jstext/javascript
http://allure.com/verso/static/2506.a59919a40d05bfd0fc68.jstext/javascript
http://allure.com/verso/static/5730.0591eab127f412557866.jstext/javascript
http://allure.com/verso/static/5565.eb785175abb7dff4e721.jstext/javascript
http://allure.com/verso/static/4334.61c69b1685e205cd74a7.jstext/javascript
http://allure.com/verso/static/5366.60947aba8f2b9dadb039.jstext/javascript
http://allure.com/verso/static/4806.c719bd8047cd96f97ebd.jstext/javascript
http://allure.com/verso/static/6128.e30c21bf521ad514bcd1.jstext/javascript
http://allure.com/verso/static/2803.a758aa25408e4158eb86.jstext/javascript
http://allure.com/verso/static/9864.a54bf9a2058bf88b4ea4.jstext/javascript
http://allure.com/verso/static/2315.dd5f4d7ee0c529e463ba.jstext/javascript
http://allure.com/verso/static/3528.5b489ecfac81880cfe3a.jstext/javascript
http://allure.com/verso/static/9626.a21a30e3708782254d8f.jstext/javascript
http://allure.com/verso/static/37.036241f422abb8920488.jstext/javascript
http://allure.com/verso/static/7891.8aee35844b628ff280ba.jstext/javascript
http://allure.com/verso/static/6604.2631a0743a0c357541ec.jstext/javascript
http://allure.com/verso/static/3754.4cedfa017f60bc6e81c5.jstext/javascript
http://allure.com/verso/static/5135.1cfa5265fd8350163a0a.jstext/javascript
http://allure.com/verso/static/443.c6b5c07aa619feaf4115.jstext/javascript
http://allure.com/verso/static/presenter-bundles.544e0afdc7d36018a41f.jstext/javascript
https://www.allure.com/...ourney/compiler/build-2a720350f61b15db9c3652653822a9ad.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://allure.com/newsletterNewsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
80
Excellent! You do have a lot of root domains (80) linked to your site allure.com.

80
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,504
  Facebook Shares 3,757
  Facebook Comments 1,241
  Tweets 3
  LinkedIn 241

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/allure/
Twitter Accounthttps://twitter.com/Allure_magazine/
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site allure.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
11,236th most visited website in the world.
3,743th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (11 - newyorker.com, self.com, wired.co.uk, vogue.com, bonappetit.com, architecturaldigest.com, teenvogue.com, gq.ru, vogue.ru, condenastinternational.com, epicurious.com) hosted on the same server as allure.com (ip : 151.101.208.239) could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.208.239) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
29 years, 317 days old ( 1st registered on : 1994-05-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 48 days from today ( expires on : 2025-05-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
allure.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-05-17 1994-05-17 2025-05-17
29 years, 317 days old 29 years, 317 days ago 1 year, 48 days from today
29 years, 317 days old


Domain Name Servers used by allure.com
DNS Name IP Address
ns-1116.awsdns-11.org205.251.196.92
ns-1935.awsdns-49.co.uk205.251.199.143
ns-28.awsdns-03.com205.251.192.28
ns-836.awsdns-40.net205.251.195.68


You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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