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britannica.com favicon Encyclopedia Britannica | Britannica britannica.com

Excellent Practice29
Improvement Could be Made13
Critical Issues to Attend9
Mar 28, 2024 07:58 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 42 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
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  • Extend the registration of your domain for a longer period.
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   museum   science   video   wars  

Title
Encyclopedia Britannica | Britannica

Words count: 3    Unique Words: 2    Length: 36 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Britannica 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and images from experts.

Words count: 21    Length: 170 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Encyclopedia Britannica | Britannica www.britannica.com/
Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
britannica, reference, online, encyclopedia, encyclopaedia, store, dictionary, thesaurus

Words count: 8    Length: 88 characters    keyword phrases count : 8

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (8/8)
britannica 27   (1.85%)
reference 1   (0.07%)
online 2   (0.14%)
encyclopedia 4   (0.27%)
encyclopaedia 4   (0.27%)
store 1   (0.07%)
dictionary 2   (0.14%)
thesaurus 1   (0.07%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

animals  articles  arts  baseball  biographies  britannica  calculator  click  content  culture  day  dog  easter  eclipses  encyclopaedia  encyclopedia  fact  geography  history  kidney  ldquo  mdash  money  nature  otters  quiz  quizzes  rdquo  retirement  rsquo  science  search  society  subscribe  tech  test  time  today  travel  videos 

Top 20 Keywords
Total Terms Count: 1,458

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
britannica 27 1.85%
animals 13 0.89%
calculator 12 0.82%
rsquo 11 0.75%
quiz 11 0.75%
history 10 0.69%
arts 8 0.55%
culture 8 0.55%
biographies 6 0.41%
search 6 0.41%
money 6 0.41%
ldquo 6 0.41%
rdquo 6 0.41%
subscribe 6 0.41%
retirement 6 0.41%
videos 5 0.34%
science 5 0.34%
geography 5 0.34%
travel 5 0.34%
day 5 0.34%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0111100000024147

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(11)
Leading Off
Popular on Britannica
New on Britannica
Trending Quizzes
Featured Videos
Britannica Premium Subscription
Unlock Exclusive Content!
Britannica's content is among the most trusted in the world. Every article is written, and continually fact-checked, by our experts. Subscribe to Britannica Premium and unlock our entire database of trusted content today. 
Explore Britannica
Calculators
More From Britannica

<H3>

(11)
Discover More
Animals in the News
Articles
Features
Lists
History & Society
Science & Tech
Biographies
Animals & Nature
Geography & Travel
Arts & Culture
<EM> (24)Current Biology
Britannica
Advocacy for Animals
<STRONG> (1)History at your fingertips –


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
41.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.19 seconds - 131.51 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.57 s 0.03 s 0.02 s 0.01 s 2.00 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
25 Kb (24,986 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (24,986 bytes) 11 Kb (11,060 bytes) 14 Kb (13,926 bytes) 79.42 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
42 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.britannica.com:443/ and http://britannica.com are resolved to the same url :https://www.britannica.com:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://premium.britannica....=premium&utm_medium=global-nav&utm_campaign=evergreen
https://premium.britannica....m&utm_medium=global-nav-mobile&utm_campaign=evergreen
https://premium.britannica....e=premium&utm_medium=hp-bottom&utm_campaign=evergreen
https://premium.britannica....e=premium&utm_medium=hp-bottom&utm_campaign=evergreen


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://premium.britannica....global-nav&utm_campaign=evergreen
https://premium.britannica....nav-mobile&utm_campaign=evergreen
https://premium.britannica....=hp-bottom&utm_campaign=evergreen
https://premium.britannica....=hp-bottom&utm_campaign=evergreen
https://corporate.britannica.com/intl_publishing.html


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
233 23 256


Too many links (256), it may be considered as spam!

Internal Links (link to pages within this domain) - 233
URL Anchor Text
https://premium.britannica....global-nav&utm_campaign=evergreenSubscribe  Now
https://premium.britannica....nav-mobile&utm_campaign=evergreenSubscribe
http://britannica.com/quiz/browseGames & Quizzes
http://britannica.com/History-SocietyHistory & Society
http://britannica.com/Science-TechScience & Tech
http://britannica.com/BiographiesBiographies
http://britannica.com/Animals-NatureAnimals & Nature
http://britannica.com/Geography-TravelGeography & Travel
http://britannica.com/Arts-CultureArts & Culture
http://britannica.com/moneyMoney
http://britannica.com/videosVideos
http://britannica.com/on-this-dayOn This Day
http://britannica.com/one-good-factOne Good Fact
http://britannica.com/dictionaryDictionary
http://britannica.com/new-articlesNew Articles
http://britannica.com/History-SocietyHistory & Society
http://britannica.com/browse/Lifestyles-Social-IssuesLifestyles & Social Issues
http://britannica.com/browse/Philosophy-ReligionPhilosophy & Religion
http://britannica.com/browse/Politics-Law-GovernmentPolitics, Law & Government
http://britannica.com/browse/World-HistoryWorld History
http://britannica.com/Science-TechScience & Tech
http://britannica.com/browse/Health-MedicineHealth & Medicine
http://britannica.com/browse/ScienceScience
http://britannica.com/browse/TechnologyTechnology
http://britannica.com/BiographiesBiographies
http://britannica.com/browse/biographiesBrowse Biographies
http://britannica.com/Animals-NatureAnimals & Nature
http://britannica.com/browse/Birds-Reptiles-VertebratesBirds, Reptiles & Other Verteb...
http://britannica.com/browse/Bugs-Mollusks-InvertebratesBugs, Mollusks & Other Inverte...
http://britannica.com/browse/EnvironmentEnvironment
http://britannica.com/browse/Fossil-Geologic-TimeFossils & Geologic Time
http://britannica.com/browse/MammalsMammals
http://britannica.com/browse/PlantsPlants
http://britannica.com/Geography-TravelGeography & Travel
http://britannica.com/browse/Geography-TravelGeography & Travel
http://britannica.com/Arts-CultureArts & Culture
http://britannica.com/browse/Entertainment-Pop-CultureEntertainment & Pop Culture
http://britannica.com/browse/LiteratureLiterature
http://britannica.com/browse/Sports-RecreationSports & Recreation
http://britannica.com/browse/Visual-ArtsVisual Arts
http://britannica.com/stories/companionCompanions
http://britannica.com/stories/demystifiedDemystified
http://britannica.com/gallery/browseImage Galleries
https://www.britannica.com/study/infographicsInfographics
http://britannica.com/list/browseLists
http://britannica.com/podcastsPodcasts
http://britannica.com/stories/spotlightSpotlights
http://britannica.com/summarySummaries
http://britannica.com/stories/the-forumThe Forum
http://britannica.com/questionTop Questions
http://britannica.com/stories/wtfact#WTFact
https://www.britannica.com/explore/100women/100 Women
https://kids.britannica.com/Britannica Kids
https://www.britannica.com/explore/savingearth/Saving Earth
https://www.britannica.com/explore/space/Space Next 50
https://www.britannica.com/study/Student Center
http://britannica.com/quiz/browseGames & Quizzes
http://britannica.com/History-SocietyHistory & Society
http://britannica.com/Science-TechScience & Tech
http://britannica.com/BiographiesBiographies
http://britannica.com/Animals-NatureAnimals & Nature
http://britannica.com/Geography-TravelGeography & Travel
http://britannica.com/Arts-CultureArts & Culture
http://britannica.com/moneyMoney
http://britannica.com/videosVideos
http://britannica.com/on-this-dayMarch 28, 2024
https://www.britannica.com/sports/baseballLeading Off
https://www.britannica.com/topic/Major-League-BaseballMLB
https://www.britannica.com/...ports/baseball/Analyzing-baseballhas the same record
https://www.britannica.com/topic/New-York-MetsNew York Mets
https://www.britannica.com/topic/Oakland-AthleticsOakland A’s
https://www.britannica.com/...ic/World-Series-Champions-1795484team looks glory-bound
http://britannica.com/topic/Baseball-Positions-and-RolesAn Interactive Guide to Baseba...
http://britannica.com/biography/Shohei-Ohtani
http://britannica.com/biography/Shohei-OhtaniOhtani Starts Season Amid Scan...
http://britannica.com/sports/history-of-baseball
http://britannica.com/sports/history-of-baseballThe History of Baseball, from ...
http://britannica.com/story/who-really-invented-baseballWho Invented Baseball? (Hint: ...
http://britannica.com/quiz/baseballQuiz: Test Your Baseball Knowl...
https://www.britannica.com/event/Middle-AgesMedieval
http://britannica.com/animal/dogYour dog knows
https://www.britannica.com/...tand-what-youre-saying--to-apointreact to verb commands
https://www.britannica.com/...n-and-social-conditions#ref312891Loránd Eötvös University
https://www.britannica.com/place/BudapestBudapest
http://britannica.com/science/kidney-transplantPig kidney transplanted
https://www.britannica.com/animal/pig-mammal-grouppig
https://www.britannica.com/science/kidneykidney
https://www.britannica.com/...s/Government-and-society#ref79362Massachusetts General Hospital
https://www.britannica.com/science/kidney-transplantkidney transplant
http://britannica.com/animal/horseHorsepower
https://www.britannica.com/topic/House-of-TudorTudor-era
https://www.britannica.com/place/City-of-WestminsterWestminster
https://www.britannica.com/event/Middle-AgesMedieval
https://www.britannica.com/animal/horsehorses
https://www.britannica.com/place/ScandinaviaScandinavia
https://www.britannica.com/place/AlpsAlps
https://www.britannica.com/sports/joustjousting
https://www.britannica.com/topic/Easter-holidayEaster
https://www.britannica.com/topic/The-Bohemian-Clubthe Bohemian Club
https://www.britannica.com/topic/Holy-WeekHoly Week
...

External Links (link to pages on other websites) - 23
URL Anchor Text
https://www.discovermagazin...ate-understanding-of-object-wordscan also understand object wor...
https://www.cnn.com/2024/03...ansplant-living-person/index.htmlmedical first was recently mad...
https://procon.orgProCon.org
https://alainelkanninterviews.com/Alain Elkann Interviews
https://www.merriam-webster.comMerriam-Webster
https://britannicalearn.com/School & Library
https://melingo.com/Melingo
https://arabic.britannicaenglish.com/en/Britannica English-Arabic
https://www.nglish.com/spanish/en/Nglish Sp-En Translation
https://procon.org/ProCon
https://britannica.threadle...ium=footer&utm_campaign=evergreenBritannica Merch
https://itunes.apple.com/us/app/id447919187?mt=8iPhone App
https://apps.apple.com/us/app/id447919187?platform=ipadiPad App
https://china.eb.com/China
https://www.britannica.co.jp/Japan
https://britannica.esLatin America
https://britannica.co.uk/United Kingdom
https://encyclopediaapi.com/Encyclopaedia Britannica's Syn...
https://www.facebook.com/BRITANNICA/Facebook
https://twitter.com/britannicaTwitter
https://www.youtube.com/c/encyclopaediabritannicaYouTube
https://www.instagram.com/britannica/Instagram
https://www.pinterest.com/britannica/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
40 39 1


1 images do not have Alt values.

Image URL - 40
URL ALT Text
https://cdn.britannica.com/mendel/eb-logo/MendelNewThistleLogo.pngEncyclopedia Britannica
https://cdn.britannica.com/...htani-Los-Angeles-Dodgers.jpg?w=325&h=200&c=crop&q=80Shohei Ohtani #17 of the Los A...
https://cdn.britannica.com/...Boston-Braves-league-1948.jpg?w=325&h=200&c=crop&q=80Jackie Robinson stealing home ...
https://cdn.britannica.com/...assets/britannica-money-global-nav-logo-250x30-2x.pngBritannica Money
https://cdn.britannica.com/...nce-wealth-and-success-concept.jpg?w=400&h=225&c=cropHuman hand holding gold king c...
https://cdn.britannica.com/...ge-sale-sign-in-front-of-house.jpg?w=400&h=225&c=cropGarage sale sign in front of a...
https://cdn.britannica.com/...ing-size-of-food-and-groceries.jpg?w=400&h=225&c=cropFour grocery bags getting prog...
https://cdn.britannica.com/...old-couple-in-private-hospital.jpg?w=400&h=225&c=cropDoctor in consultation with ag...
https://cdn.britannica.com/...hi-Nakamoto-pictured-on-a-coin.jpg?w=400&h=225&c=cropBitcoin inventor Satoshi Nakam...
https://cdn.britannica.com/...pse-Earth-blocks-sunlight-Moon.gif?w=400&h=225&c=cropDuring a total lunar eclipse, ...
https://cdn.britannica.com/...dy-judd-nelson-andrew-mccarthy.jpg?w=400&h=225&c=cropPublicity still from the 1985 ...
https://cdn.britannica.com/...is-Prince-William-Sound-Alaska.jpg?w=400&h=225&c=cropMother and Young Alaska Sea Ot...
https://cdn.britannica.com/...age-taken-arches-national-park.jpg?w=400&h=225&c=cropBeautiful Image taken at Arche...
https://cdn.britannica.com/...-131-65926F1A/Parthenon-Athens.jpg?w=400&h=225&c=cropParthenon, Acropolis, Athens, ...
https://cdn.britannica.com/...-131-28E57753/Dromedary-camels.jpg?w=400&h=225&c=cropDromedary camels (Camelus drom...
https://cdn.britannica.com/...366-131-68E4F516/Hello-in-Thai.jpg?w=400&h=225&c=cropThe word "Hello" written in Th...
https://cdn.britannica.com/...4-131-1042720D/Casablanca-film.jpg?w=400&h=225&c=cropPublicity still with Humphrey ...
https://cdn.britannica.com/...-Luther-King-Jr-Malcolm-X-1964.jpg?w=400&h=225&c=cropMartin Luther King, Jr. (left ...
https://cdn.britannica.com/...at-Thing-Tools-composite-image.jpg?w=400&h=225&c=cropName that Thing - Tools, compo...
https://cdn.britannica.com/...-33E4C22A/retriever-dog-breeds.jpg?w=400&h=225&c=cropVarious retriever dog breeds s...
https://cdn.britannica.com/...874F/Slices-lemon-pie-meringue.jpg?w=400&h=225&c=cropSlices of lemon pie topped wit...
https://cdn.britannica.com/...idential-Library-November-1991.jpg?w=400&h=225&c=crop(From left): First Ladies Barb...
https://cdn.britannica.com/...an-observance-of-the-Resurrection-of-Jesus-Christ.jpgWhat and when is Easter?
https://cdn.britannica.com/...he-Resurrection-of-Jesus-Christ.jpg?w=100&h=75&c=cropWhat and when is Easter?
https://cdn.britannica.com/...servance-of-Holi-Hindu-festival.jpg?w=100&h=75&c=cropHoli: Explaining the Festival ...
https://cdn.britannica.com/...History-and-observance-of-Purim.jpg?w=100&h=75&c=cropUnderstanding the story of Pur...
https://cdn.britannica.com/...y-and-observance-of-Palm-Sunday.jpg?w=100&h=75&c=cropWhat is Palm Sunday?
https://cdn.britannica.com/marketing/BritannicaPremium-app-514x253.jpg
https://cdn.britannica.com/...31-7BC70DAB/Battle-of-the-Alamo.jpg?w=100&h=75&c=cropBattle of the Alamo from "Texa...
https://cdn.britannica.com/...157762-131-B42CCBE8/eclipse-sun.jpg?w=100&h=75&c=cropSolar eclipse of the sun.
https://cdn.britannica.com/...hus-pterosaurs-mammal-dinosaurs.jpg?w=100&h=75&c=cropThree parasaurolophus stand on...
https://cdn.britannica.com/...anford-Washington-installations.jpg?w=100&h=75&c=cropThe LIGO Laboratory operates t...
https://cdn.britannica.com/...-050-4748AD6D/Cesar-Chavez-1990.jpg?w=100&h=75&c=cropCesar Chavez
https://cdn.britannica.com/...-2EAED53A/Joseph-Lieberman-2006.jpg?w=100&h=75&c=cropJoseph Lieberman
https://cdn.britannica.com/...bumblebee-species-North-America.jpg?w=100&h=75&c=cropRusty patched bumble bee (Bomb...
https://cdn.britannica.com/...ii-monitor-lizard-crocodile-New.jpg?w=100&h=75&c=cropMonitor. Varanus salvadorii is...
https://cdn.britannica.com/...es-square-throwing-March-3-2014.jpg?w=100&h=75&c=cropCarnival of Ivrea. The battle ...
https://cdn.britannica.com/...-sunlight-water-surface-Pacific.jpg?w=100&h=75&c=cropSmall canyon underwater carved...
https://cdn.britannica.com/...ez-meat-cleaver-Mary-Richardson.jpg?w=100&h=75&c=cropVandalized Art list. Combo of ...
https://cdn.britannica.com/...-Shoreditch-London-Curtain-2005.jpg?w=100&h=75&c=cropBanksy Snorting Copper stencil...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://fonts.googleapis.com/icon?family=Material+Iconsstylesheet
https://cdn.britannica.com/...del-resources/3-113/dist/vendor-bundle.css?v=3.113.24stylesheet
https://cdn.britannica.com/mendel-resources/3-113/dist/mendel-css.css?v=3.113.24stylesheet
https://cdn.britannica.com/mendel-resources/3-113/dist/home-page.css?v=3.113.24stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
30 4 34


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://cdn.britannica.com/mendel-resources/3-113/js/at.js?v=3.113.24
https://e.infogram.com/js/dist/embed.js?Itptext/javascript
https://cdn.britannica.com/...esources/3-113/js/libs/jquery-3.5.0.min.js?v=3.113.24
https://www.googletagmanager.com/gtag/js?id=UA-6636134-11text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
220
Excellent! You do have a lot of root domains (220) linked to your site britannica.com.

220
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,738
  Facebook Shares 5,191
  Facebook Comments 1,041
  Tweets 515
  LinkedIn 71

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/BRITANNICA/
Twitter Accounthttps://twitter.com/britannica
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site britannica.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
623th most visited website in the world.
353th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - learnersdictionary.com, eb.com, modivo.hu) hosted on the same server as britannica.com (ip : 104.18.4.110).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.18.4.110) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 288 days old ( 1st registered on : 1995-06-14 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 75 days from today ( expires on : 2024-06-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
britannica.com ( 14 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-06-14 2023-06-09 2024-06-12
28 years, 288 days old 0 years, 293 days ago 0 years, 75 days from today
28 years, 288 days old


Domain Name Servers used by britannica.com
DNS Name IP Address
ns-1050.awsdns-03.org205.251.196.26
ns-1567.awsdns-03.co.uk205.251.198.31
ns-243.awsdns-30.com205.251.192.243
ns-829.awsdns-39.net205.251.195.61


Domain is going to expire in less than a year time (0 years, 75 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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