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brookings.edu favicon brookings.edu

Excellent Practice34
Improvement Could be Made8
Critical Issues to Attend9
Mar 28, 2024 07:28 AM

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Recommended Actions

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  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   courses   dog   fundraising   institute   science   television  

Title
Brookings - Quality. Independence. Impact.

Words count: 5    Unique Words: 5    Length: 42 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

Words count: 37    Length: 237 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Brookings - Quality. Independence. Impact. www.brookings.edu/
The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

affairs  brookings  commentary  communities  congress  development  dislike  economic  economy  election  events  experts  explains  explore  foreign  global  governance  hope  impact  inflation  institution  international  legislation  local  march  media  national  policy  privacy  programs  public  race  rsquo  safety  society  studies  technology  topic  washington  work 

Top 20 Keywords
Total Terms Count: 1,181

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
policy 24 2.03%
brookings 19 1.61%
rsquo 13 1.10%
economy 12 1.02%
governance 12 1.02%
march 10 0.85%
public 8 0.68%
global 8 0.68%
events 8 0.68%
institution 7 0.59%
experts 7 0.59%
technology 7 0.59%
privacy 7 0.59%
studies 7 0.59%
topic 7 0.59%
impact 6 0.51%
commentary 6 0.51%
international 6 0.51%
national 6 0.51%
programs 5 0.42%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
151010000008

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
BPEA Spring 2024 conference

<H2>

(5)
The Brookings Institution conducts independent research to improve policy and governance at the local, national, and global levels
Subscribe to the Brookings Brief
Support Our Work
Brookings Explains
Podcasts

<H3>

(1)
March
<H5>
(1)
2024


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
31.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.brookings.edu/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
3.61 seconds - 11.89 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.13 s 0.05 s 0.04 s 0.01 s 3.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
43 Kb (42,917 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (42,917 bytes) 10 Kb (9,789 bytes) 33 Kb (33,128 bytes) 29.55 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.brookings.edu/ and http://brookings.edu are resolved to the same url :https://www.brookings.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
206 15 221


Too many links (221), it may be considered as spam!

Internal Links (link to pages within this domain) - 206
URL Anchor Text
https://www.brookings.edu/experts/Experts
https://www.brookings.edu/events/Events
https://www.brookings.edu/research-programs/Research Programs
https://www.brookings.edu/research-commentary/Research & Commentary
https://www.brookings.edu/newsletters/Newsletters
https://www.brookings.edu/for-media/For Media
https://www.brookings.edu/about-us/About Us
https://www.brookings.edu/about-us/leadership/Leadership
https://www.brookings.edu/careers/Careers
https://www.brookings.edu/about-us/#commitmentsOur Commitments
https://www.brookings.edu/...ookings/finances-funding-policies/Our Finances
https://www.brookings.edu/...books/brookings-institution-press/BI Press
https://www.brookings.edu/washu-at-brookings/WashU at Brookings
https://www.brookings.edu/support-brookings/Donate
https://www.brookings.eduHome
https://www.brookings.edu/...jects/election-24-issues-at-stake/Election ’24
https://www.brookings.edu/topics/u-s-economy/U.S. Economy
https://www.brookings.edu/topics/u-s-economy/U.S. Economy
https://www.brookings.edu/topics/u-s-economy/U.S. Economy
https://www.brookings.edu/topics/banking-finance/Banking & Finance
https://www.brookings.edu/topics/economic-indicators/Economic Indicators
https://www.brookings.edu/topics/federal-fiscal-policy/Federal Fiscal Policy
https://www.brookings.edu/topics/federal-reserve/Federal Reserve
https://www.brookings.edu/topics/labor-policy-unemployment/Labor & Unemployment
https://www.brookings.edu/topics/regulatory-policy/Regulatory Policy
https://www.brookings.edu/...tirement-pensions-social-security/Retirement
https://www.brookings.edu/topics/social-safety-net/Social Safety Net
https://www.brookings.edu/topics/state-local-fiscal-policy/State & Local Finance
https://www.brookings.edu/topics/u-s-trade-policy/U.S. Trade Policy
https://www.brookings.edu/topics/u-s-economy/Explore ...
https://www.brookings.edu/...icles/why-do-we-dislike-inflation/Why do we dislike inflation?
https://www.brookings.edu/...a-strong-economy-can-and-cant-fix/What a strong economy can and ...
https://www.brookings.edu/topics/international-affairs/International Affairs
https://www.brookings.edu/topics/international-affairs/International Affairs
https://www.brookings.edu/topics/international-affairs/International Affairs
https://www.brookings.edu/...democracy-conflict-and-governance/Democracy, Conflict, & Governa...
https://www.brookings.edu/topics/diplomacy-multilateralism/Diplomacy & Multilateralism
https://www.brookings.edu/topics/foreign-politics-elections/Foreign Politics & Elections
https://www.brookings.edu/topics/fragile-states-2/Fragile States
https://www.brookings.edu/topics/geopolitics-2/Geopolitics
https://www.brookings.edu/.../humanitarian-disaster-assistance/Humanitarian & Disaster Assist...
https://www.brookings.edu/...-and-internally-displaced-persons/Migrants, Refugees & Internall...
https://www.brookings.edu/topics/illicit-trade/Trafficking & Illicit Trade
https://www.brookings.edu/topics/u-s-foreign-policy/U.S. Foreign Policy
https://www.brookings.edu/topics/international-affairs/Explore ...
https://www.brookings.edu/...-mitigating-election-interference/Lessons on mitigating election...
https://www.brookings.edu/topics/technology-innovation/Technology & Information
https://www.brookings.edu/topics/technology-innovation/Technology & Information
https://www.brookings.edu/topics/technology-innovation/Technology & Information
https://www.brookings.edu/topics/artificial-intelligence/Artificial Intelligence
https://www.brookings.edu/topics/cryptocurrency/Cryptocurrency
https://www.brookings.edu/topics/cybersecurity/Cybersecurity
https://www.brookings.edu/...opics/telecommunications-internet/Internet & Telecommunications
https://www.brookings.edu/topics/media-journalism/Media & Journalism
https://www.brookings.edu/topics/privacy-2/Privacy
https://www.brookings.edu/topics/social-media/Social Media
https://www.brookings.edu/topics/space-exploration/Space Exploration
https://www.brookings.edu/.../technology-policy-and-regulation/Technology Policy & Regulation
https://www.brookings.edu/topics/technology-innovation/Explore ...
https://www.brookings.edu/...vacy-legislation-in-this-congress/Is there hope for privacy legi...
https://www.brookings.edu/...ai-spending-by-the-u-s-government/The evolution of artificial in...
https://www.brookings.edu/...rticles/can-journalism-survive-ai/Can journalism survive AI?
https://www.brookings.edu/...cs/race-in-american-public-policy/Race in Public Policy
https://www.brookings.edu/...cs/race-in-american-public-policy/Race in Public Policy
https://www.brookings.edu/topics/social-issues/Society & Culture
https://www.brookings.edu/topics/children-families/Children & Families
https://www.brookings.edu/topics/crime-criminal-justice/Crime, Justice & Safety
https://www.brookings.edu/topics/demographics-population/Demographics & Population
https://www.brookings.edu/topics/poverty-5/Economic Security & Mobility
https://www.brookings.edu/topics/human-rights/Human Rights & Civil Liberties
https://www.brookings.edu/topics/immigration-5/Immigrants & Immigration
https://www.brookings.edu/...cs/race-in-american-public-policy/Race in Public Policy
https://www.brookings.edu/topics/religion-politics/Religion & Society
https://www.brookings.edu/...opics/social-equity-and-inclusion/Social Equity & Inclusion
https://www.brookings.edu/...cs/race-in-american-public-policy/Explore ...
https://www.brookings.edu/...cs-a-study-of-3-california-cities/Gentrification’s impact on sch...
https://www.brookings.edu/...we-learn-from-the-great-migration/Preparing for domestic climate...
https://www.brookings.edu/...-advancing-community-data-justice/Creating a new model for advan...
https://www.brookings.edu/topics/Topics
https://www.brookings.edu/topics/business-industry/Business & Workforce
https://www.brookings.edu/topics/cities-communities/Cities & Communities
https://www.brookings.edu/topics/climate-energy/Climate & Energy
https://www.brookings.edu/topics/national-security/Defense & Security
https://www.brookings.edu/topics/education-2/Education
https://www.brookings.edu/topics/global-inequality/Global Economy & Development
https://www.brookings.edu/topics/health-care-2/Health Care
https://www.brookings.edu/topics/international-affairs/International Affairs
https://www.brookings.edu/topics/social-issues/Society & Culture
https://www.brookings.edu/topics/technology-innovation/Technology & Information
https://www.brookings.edu/topics/u-s-economy/U.S. Economy
https://www.brookings.edu/topics/u-s-politics-government/U.S. Government & Politics
https://www.brookings.edu/regions/Regions
https://www.brookings.edu/regions/africa/Africa
https://www.brookings.edu/regions/asia-the-pacific/Asia & the Pacific
https://www.brookings.edu/regions/eurasia/Eurasia
https://www.brookings.edu/regions/europe/Europe
https://www.brookings.edu/...gions/latin-america-the-caribbean/Latin America & the Caribbean
https://www.brookings.edu/regions/middle-east-north-africa/Middle East & North Africa
https://www.brookings.edu/regions/north-america/North America
http://brookings.edu/#overlay-searchSearch
...

External Links (link to pages on other websites) - 15
URL Anchor Text
https://www.hamiltonprojec...safety-net-for-working-age-adults/Securing the safety net for wo...
https://chinacenter.umn.ed...-change-its-policies-around-taiwanShould the United States chang...
https://www.atlanticcounci...eariness-resolve-and-exasperation/The mood in wartime Ukraine: W...
https://www.nytimes.com/20...-klein-podcast-elaine-kamarck.htmlListen to the interview
https://twitter.com/@EKamarck@EKamarck
https://www.cbsnews.com/ne...-the-nation-transcript-02-25-2024/Watch the interview
https://www.ft.com/content...25f36e-1234-41e3-9d34-a488f8ff631bRead the commentary
https://twitter.com/@EswarSPrasad@EswarSPrasad
https://www.businessinside...r%20the%20formerly%20incarcerated.Read the article
https://twitter.com/@hannamlove@hannamlove
https://twitter.com/BrookingsInsttwitter
https://www.facebook.com/brookingsfacebook
https://www.linkedin.com/company/the-brookings-institutionlinkedin
https://www.youtube.com/user/BrookingsInstitutionyoutube
https://www.instagram.com/brookingsinst/instagram

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
63 59 4


4 images do not have Alt values.

Image URL - 63
URL ALT Text
https://www.brookings.edu/...uploads/2024/03/recieipts_grocery.jpg?quality=75&w=500Why do we dislike inflation?
https://www.brookings.edu/...t/uploads/2024/03/workers-chicago.jpg?quality=75&w=500What a strong economy can and ...
https://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpgSecuring the safety net for wo...
https://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpgShould the United States chang...
https://www.brookings.edu/...NIAN-SOLDIERS-IN-DONBAS-FRONTLINE.jpg?quality=75&w=500The mood in wartime Ukraine: W...
https://www.brookings.edu/...CKER-TURDATTACK-CYBER-CYBERATTACK.jpg?quality=75&w=500Lessons on mitigating election...
https://www.brookings.edu/...0_RTRMADP_3_USA-TIKTOK-CONGRESS-1.jpg?quality=75&w=500Is there hope for privacy legi...
https://www.brookings.edu/...30AAQKJQ_RTRMADP_3_USA-MILITARY-2.jpg?quality=75&w=500The evolution of artificial in...
https://www.brookings.edu/...077_GM1EA4G1FEZ01_RTRMADP_3_USA-1.jpg?quality=75&w=500Can journalism survive AI?
https://www.brookings.edu/...927_RTRMADP_3_LOSANGELES-THREAT-1.jpg?quality=75&w=500Gentrification’s impact on sch...
https://www.brookings.edu/...H_RTRMADP_3_CALIFORNIA-WILDFIRE-1.jpg?quality=75&w=500Preparing for domestic climate...
https://www.brookings.edu/...next-generation-community-schools.jpg?quality=75&w=500Creating a new model for advan...
https://www.brookings.edu/.../svg/icons/topic/icon-topic-business-and-workforce.svgBusiness & Workforce
https://www.brookings.edu/.../svg/icons/topic/icon-topic-cities-and-communities.svgCities & Communities
https://www.brookings.edu/...sets/svg/icons/topic/icon-topic-climate-and-energy.svgClimate & Energy
https://www.brookings.edu/...ts/svg/icons/topic/icon-topic-defense-and-security.svgDefense & Security
https://www.brookings.edu/...okings/assets/svg/icons/topic/icon-topic-education.svgEducation
https://www.brookings.edu/...ns/topic/icon-topic-global-economy-and-development.svgGlobal Economy & Development
https://www.brookings.edu/...ings/assets/svg/icons/topic/icon-topic-health-care.svgHealth Care
https://www.brookings.edu/...s/svg/icons/topic/icon-topic-international-affairs.svgInternational Affairs
https://www.brookings.edu/...ets/svg/icons/topic/icon-topic-society-and-culture.svgSociety & Culture
https://www.brookings.edu/.../icons/topic/icon-topic-technology-and-information.svgTechnology & Information
https://www.brookings.edu/...kings/assets/svg/icons/topic/icon-topic-us-economy.svgU.S. Economy
https://www.brookings.edu/.../icons/topic/icon-topic-us-government-and-politics.svgU.S. Government & Politics
https://www.brookings.edu/...ookings/assets/svg/icons/region/icon-region-africa.svgAfrica
https://www.brookings.edu/...brookings/assets/svg/icons/region/icon-region-asia.svgAsia & the Pacific
https://www.brookings.edu/...ts/svg/icons/region/icon-region-russia-and-eurasia.svgEurasia
https://www.brookings.edu/...ookings/assets/svg/icons/region/icon-region-europe.svgEurope
https://www.brookings.edu/.../assets/svg/icons/region/icon-region-latin-america.svgLatin America & the Caribbean
https://www.brookings.edu/...gs/assets/svg/icons/region/icon-region-middle-east.svgMiddle East & North Africa
https://www.brookings.edu/.../assets/svg/icons/region/icon-region-north-america.svgNorth America
https://www.brookings.edu/...ploads/2024/03/recieipts_grocery.jpg?quality=75&w=1000Man looking at receipts in a g...
https://www.brookings.edu/...0_RTRMADP_3_USA-TIKTOK-CONGRESS-1.jpg?quality=75&w=500TikTok Chief Executive Shou Zi...
https://www.brookings.edu/...3/redwood-national-park-coastline.jpg?quality=75&w=500Scenic View of Coastline at Re...
https://www.brookings.edu/...ads/2024/03/shutterstock_74513575.jpg?quality=75&w=500
https://www.brookings.edu/...3/06/Brookings_Exterior_Building.jpg?quality=75&w=1500Front of Brookings main buildi...
https://www.brookings.edu/...ntent/uploads/2023/06/brookings-b.svg?quality=75&w=137Brookings Logo
https://www.brookings.edu/.../2023/06/52848311649_30562939b8_h.jpg?quality=75&w=375Brookings expert Landry Signe'...
https://www.brookings.edu/.../UScapitol_shutterstock_152355932.jpg?quality=75&w=500U.S. Capitol building
https://www.brookings.edu/...ploads/2023/06/HomePg-Research-v2.jpg?quality=75&w=500Laptop computer and printed pa...
https://www.brookings.edu/...PR000X76WM7_RTRMADP_3_ABACA-PRESS.jpg?quality=75&w=500
https://www.brookings.edu/...uploads/2016/06/elaine-kamarck_cr.jpg?quality=75&w=230Elaine Kamarck
https://www.brookings.edu/...LCS0009E4LXB_RTRMADP_3_HANS-LUCAS.jpg?quality=75&w=500Memorial to Alexei Navalny, Ru...
https://www.brookings.edu/...ds/2016/07/FP_20230307_fiona_hill.jpg?quality=75&w=250Fiona Hill
https://www.brookings.edu/...LOT-FREE-TRADE-ZONE-LUJIAZUI-AREA.jpg?quality=75&w=500An aerial photo is showing the...
https://www.brookings.edu/...uploads/2016/02/eswar_prasad_2021.jpg?quality=75&w=250Eswar Prasad
https://www.brookings.edu/...RTRMADP_3_SIPA-USA-e1709667338324.jpg?quality=75&w=500Unable to be placed by the cit...
https://www.brookings.edu/...2019/06/Hanna-Love-e1692815008100.jpg?quality=75&w=250Headshot
https://www.brookings.edu/...ploads/2023/06/RalphAlswang_0026.jpg?quality=75&w=1500
https://www.brookings.edu/...lding-site-infrastructure-workers.jpg?quality=75&w=500Diverse Team of Specialists In...
https://www.brookings.edu/...CTS-THROUGHOUT-THE-COUNTRY-TOMS-1.jpg?quality=75&w=500Like most school districts thr...
https://www.brookings.edu/.../03/aerial-view-of-busy-workplace.jpg?quality=75&w=500aerial view of busy workplace
https://www.brookings.edu/...2KF6A4RB5M_RTRMADP_3_NATO-NORDICS.jpg?quality=75&w=500Swedish soldiers operate on a ...
https://www.brookings.edu/...s/2024/03/shutterstock_2261941549.jpg?quality=75&w=500Pier and boats in city of Sant...
https://www.brookings.edu/...s/2021/01/shutterstock_1654146454.jpg?quality=75&w=500Mini house and heart, family m...
https://www.brookings.edu/...UCF6_RTRMADP_3_USA-CONGRESS-HOUSE.jpg?quality=75&w=500Kevin McCarthy is elected next...
https://www.brookings.edu/...9/20230912_shutterstock_559615279.jpg?quality=75&w=500Tax documents
https://www.brookings.edu/...PHO0005KP4TI_RTRMADP_3_IRAN-DAILY.jpg?quality=75&w=500
https://www.brookings.edu/...s/2023/12/quite_by_accident_Final.png?quality=75&w=500Quite By Accident podcast
https://www.brookings.edu/...3/08/Global-India-Cover-Art-Final.jpg?quality=75&w=500Global India Podcast
https://www.brookings.edu/...rrent-Podcast-logo-e1555084554125.jpg?quality=75&w=370The Current Podcast logo
https://www.brookings.edu/...22/08/BPEA_podcast_CoverArt_Final.png?quality=75&w=500Brookings Podcast on Economic ...
https://www.brookings.edu/.../uploads/2022/02/TT-Podcast-Cover.png?quality=75&w=370Tech Tank Podcast


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 7 11


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://www.brookings.edu/...ZX6uVm5uklFxfr6OPTDpRD5sM02efaGpobGliYm5qbWQIARMsu7g==stylesheettext/css
https://www.brookings.edu/...gins/wp-smartcrop/css/image-renderer.css?m=1705529219gstylesheettext/css
https://fonts.googleapis.c...mily=Newsreader:ital,opsz@0,6..72;1,6..72&display=swapstylesheet
https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.css?ver=1.0.0stylesheet
https://www.brookings.edu/...emes/brookings/assets/styles/public.css?ver=1710889484stylesheet
https://www.brookings.edu/.../themes/brookings/assets/styles/app.css?ver=1710889484stylesheet
https://www.brookings.edu/...ith-algolia/css/algolia-autocomplete.css?m=1705529219gstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
28 11 39


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
https://www.brookings.edu/...ebmaeXVayjj0+Rbm5melFiSSpUsX2uraG5oYGFuam5mWUWAK+OIis=text/javascript
https://www.brookings.edu/...rookings/assets/scripts/iframeResizer.js?m=1705529219gtext/javascript
https://www.google.com/rec...der=6LeD2NEmAAAAACNmfMOrpMwIrt4cV7pz9JO_HRXf&ver=1.0.0
https://cdn.parsely.com/keys/brookings.edu/p.js?ver=3.8.4
https://www.brookings.edu/...t/themes/brookings/assets/scripts/app.js?m=1710885407jtext/javascript
https://www.brookings.edu/...emes/brookings/assets/scripts/public.js?ver=1710889484
https://www.brookings.edu/...01uhgSYyM0v8H34bGPdwQjTcqLyWkDPcOjt/35Zi/2ep9X7816/g==text/javascript
https://stats.wp.com/e-202413.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.atlanticcounci...eariness-resolve-and-exasperation/The mood in wartime Ukraine: W...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
160
Excellent! You do have a lot of root domains (160) linked to your site brookings.edu.

160
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 461
  Facebook Shares 894
  Facebook Comments 300
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/brookings
Twitter Accounthttps://twitter.com/@EKamarck
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site brookings.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,002th most visited website in the world.
6,236th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - brookings.edu) hosted on the same server as brookings.edu (ip : 192.0.66.165).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.0.66.165) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 203 days old ( 1st registered on : 1996-09-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 123 days from today ( expires on : 2024-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
brookings.edu ( 13 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-09-07 1996-09-07 2024-07-31
27 years, 203 days old 27 years, 203 days ago 0 years, 123 days from today
27 years, 203 days old


Domain Name Servers used by brookings.edu
DNS Name IP Address
brookings.edu137.135.107.235


Domain is going to expire in less than a year time (0 years, 123 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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