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impraise.com favicon impraise.com

Excellent Practice30
Improvement Could be Made9
Critical Issues to Attend8
Feb 24, 2021 11:17 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Remove the 3 plain text email addresses from your page.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     20
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
The People Enablement Platform | Impraise

Words count: 5    Unique Words: 5    Length: 41 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Build engaged & high performing teams by enabling Managers to grow their people through goal setting, regular 1:1s, fairer reviews, actionable feedback & more.

Words count: 22    Length: 159 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The People Enablement Platform | Impraise www.impraise.com/
Build engaged & high performing teams by enabling Managers to grow their people through goal setting, regular 1:1s, fairer reviews, actionable feedback & ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

actionable  alignment  build  business  customer  development  drive  empower  enablement  engaged  experience  explore  feedback  goals  grow  high  impraise  insights  leading  learn  managers  mobile  ndash  people  performance  platform  provide  real  reporting  republic  reviews  rsquo  set  success  support  surveys  teams  time  today  year 

Top 20 Keywords
Total Terms Count: 1,237

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
people 29 2.34%
learn 18 1.46%
ndash 18 1.46%
managers 17 1.37%
performance 16 1.29%
feedback 15 1.21%
impraise 15 1.21%
grow 12 0.97%
teams 12 0.97%
engaged 12 0.97%
enablement 10 0.81%
reviews 10 0.81%
business 8 0.65%
platform 8 0.65%
development 8 0.65%
goals 7 0.57%
build 7 0.57%
alignment 7 0.57%
insights 6 0.49%
customer 6 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
224222000001051

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Grow your people, grow your business.
Grow your people, grow your business.

<H2>

(24)
Success today depends more on your people – than ever before
You need the best – in order to beat the best
Reviews alone are no longer enough
Grow your people – and success will follow
Help Managers support their people – in one place
Join leading employers already empowering their Managers using Impraise
Alignment: Create focus for exceptional results
Performance: Add clarity & insights to fuel growth
Development: Grow your people, grow your business
Explore all features available in the platform
Goals & OKRs
1:1s
Real-time Feedback
Reviews
Pulse & Engagement Surveys
Analytics & Reporting
Request a product demo today
Success!
Learn more
Features
Customer stories
Company
North America
Europe

<H3>

(2)
Impraise Our approach How we bring your people enablement strategy to life About us Why we built The People Enablement Platform™ Customer stories See how our customers are using Impraise to support their people enablement strategies
Roles HR & People Teams Deliver a seamless experience that keeps your best people aligned and engaged Managers & Team Leads Empower Managers to build truly high performing teams

<H4>

(22)
Our approach
About us
Customer stories
HR & People Teams
Managers & Team Leads
Alignment
Performance
Development
Remote teams
Platform Overview
SMART Goals & OKRs
Reviews & 360 Feedback
1:1s
Real-time feedback
Pulse & Engagement Surveys
People Analytics & Reporting
Mobile
All resources
Blog articles
Books and guides
Customer stories
Videos
<EM> (1)🍪 Mmmm, cookies.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
24.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://impraise.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://impraise.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.39 seconds - 14.07 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.79 s 0.02 s 0.02 s 0.01 s 1.56 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
20 Kb (19,562 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
20 Kb (19,562 bytes) 9 Kb (9,392 bytes) 10 Kb (10,170 bytes) 92.35 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (l**********@2x.png, l************@2x.png, l*************@2x.png) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.impraise.com/ and http://impraise.com are resolved to the same url :https://www.impraise.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
80 0 80


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 80
URL Anchor Text
https://www.impraise.comImpraise logo
https://www.impraise.com/our-approachOur approach ...
https://www.impraise.com/about-usAbout us ...
https://www.impraise.com/resources/customer-storiesCustomer stories ...
https://www.impraise.com/role/hr-and-people-teamsHR & People Teams ...
https://www.impraise.com/role/managers-and-team-leadsManagers & Team Leads ...
https://www.impraise.com/...ess-and-professional-goal-alignmentAlignment ...
https://www.impraise.com/...tions/performance-management-systemPerformance ...
https://www.impraise.com/...career-and-professional-developmentDevelopment ...
https://www.impraise.com/solutions/remote-teamsRemote teams ...
https://www.impraise.com/platform/overviewPlatform Overview ...
https://www.impraise.com/...smart-goal-setting-and-okr-softwareSMART Goals & OKRs ...
https://www.impraise.com/...ance-review-system-and-360-feedbackReviews & 360 Feedback ...
https://www.impraise.com/platform/1-1s1:1s ...
https://www.impraise.com/...e-feedback-and-employee-recognitionReal-time feedback ...
https://www.impraise.com/...and-employee-engagement-survey-toolPulse & Engagement Surveys ...
https://www.impraise.com/...m/people-analytics-and-hr-reportingPeople Analytics & Reporting ...
https://www.impraise.com/platform/mobileMobile ...
https://www.impraise.com/packaging-and-pricingPricing
https://www.impraise.com/resourcesAll resources ...
https://www.impraise.com/resources/blogBlog articles ...
https://www.impraise.com/resources/books-and-guidesBooks and guides ...
https://www.impraise.com/resources/customer-storiesCustomer stories ...
https://www.impraise.com/resources/videosVideos ...
https://app.impraise.com/homeSign in
https://www.impraise.com/contact-usRequest a demo
https://www.impraise.com/platform/overviewExplore the platform
https://www.impraise.com/#block-5596Learn more
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/resources/customer-stories
https://www.impraise.com/...ess-and-professional-goal-alignmentExplore Alignment
https://www.impraise.com/...tions/performance-management-systemExplore Performance
https://www.impraise.com/...career-and-professional-developmentExplore Development
https://www.impraise.com/...smart-goal-setting-and-okr-softwareLearn more
https://www.impraise.com/platform/1-1sLearn more
https://www.impraise.com/...e-feedback-and-employee-recognitionLearn more
https://www.impraise.com/...ance-review-system-and-360-feedbackLearn more
https://www.impraise.com/...and-employee-engagement-survey-toolLearn more
https://www.impraise.com/...m/people-analytics-and-hr-reportingLearn more
http://impraise.com/#Submit
http://impraise.com/#Form submitted
https://www.impraise.com/benefitsBenefits
https://www.impraise.com/platform/overviewPlatform
https://www.impraise.com/our-approachOur approach
https://www.impraise.com/packaging-and-pricingPricing
https://www.impraise.com/resourcesResources
https://www.impraise.com/resources/blogBlog
https://www.impraise.com/faqs/buying-processFAQs
https://www.impraise.com/...smart-goal-setting-and-okr-softwareSMART Goals and OKRs
https://www.impraise.com/...ance-review-system-and-360-feedbackReviews & 360 Feedback
https://www.impraise.com/platform/1-1s1:1s
https://www.impraise.com/platform/check-insCheck-ins
https://www.impraise.com/...e-feedback-and-employee-recognitionReal-time Feedback
https://www.impraise.com/...and-employee-engagement-survey-toolPulse & Engagement Surveys
https://www.impraise.com/...m/people-analytics-and-hr-reportingPeople Analytics
https://www.impraise.com/platform/mobileMobile
https://www.impraise.com/customer-stories/doordashDoorDash
https://www.impraise.com/customer-stories/bynderBynder
https://www.impraise.com/customer-stories/bugabooBugaboo
https://www.impraise.com/customer-stories/fronteerFronteer
https://www.impraise.com/customer-stories/pond5Pond5
https://www.impraise.com/customer-stories/ticketswapTicketSwap
https://www.impraise.com/customer-stories/starlightStarlight
https://app.impraise.com/account/loginSign in
https://www.impraise.com/pressPress
https://www.impraise.com/about-usAbout us
http://jobs.impraise.comCareers
https://www.impraise.com/privacy-policyPrivacy Policy
https://www.impraise.com/contact-usContact us
https://www.impraise.com/privacy-policyPrivacy Policy
https://www.impraise.com/privacy-policyPrivacy Policy
http://impraise.com/#Got it!

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
11 11 0


Excellent! all images are associated with an ALT value.

Image URL - 11
URL ALT Text
http://impraise.com/static/images/impraise_logo_shapes_orange_01.gif?v=4215843Impraise logo
https://www-impraise-com-...urces.s3.amazonaws.com/uploads/logos/logo_bynder@2x.pngLogo Bynder@2X
https://www-impraise-com-...ces.s3.amazonaws.com/uploads/logos/logo_doordash@2x.pngLogo Doordash@2X
https://www-impraise-com-...urces.s3.amazonaws.com/uploads/logos/ebay-logo_grey.pngEbay logo grey
https://www-impraise-com-...es.s3.amazonaws.com/uploads/logos/logo_sonymusic@2x.pngLogo Sonymusic@2X
https://www-impraise-com-...yscanner-rebrand-logo_grey-compressed_200923_144957.pngLogo Skyscanner@2X
https://www-impraise-com-...urces.s3.amazonaws.com/uploads/logos/logo_bynder@2x.pngLogo Bynder@2X
https://www-impraise-com-...ces.s3.amazonaws.com/uploads/logos/logo_doordash@2x.pngLogo Doordash@2X
https://www-impraise-com-...urces.s3.amazonaws.com/uploads/logos/ebay-logo_grey.pngEbay logo grey
https://www-impraise-com-...es.s3.amazonaws.com/uploads/logos/logo_sonymusic@2x.pngLogo Sonymusic@2X
https://www-impraise-com-...yscanner-rebrand-logo_grey-compressed_200923_144957.pngLogo Skyscanner@2X


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://impraise.com/static/css/main.b067b13a.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
5 3 8


You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://www.googleoptimize.com/optimize.js?id=GTM-WBQF7Q4
http://impraise.com/static/js/vendors.160f41ea.jstext/javascript
http://impraise.com/static/js/main.b067b13a.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.impraise.com/resources/blogBlog articles ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
0

No Trustworthiness Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site impraise.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
51,295th most visited website in the world.
87th most visited website in Gibraltar  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - impraise.com) hosted on the same server as impraise.com (ip : 172.104.240.20).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
6 years, 355 days old ( 1st registered on : 2014-03-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 10 days from today ( expires on : 2022-03-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
impraise.com ( 12 characters )

Domain Registrar : Name.com, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2014-03-08 2021-02-14 2022-03-08
6 years, 355 days old 0 years, 11 days ago 1 year, 10 days from today
6 years, 355 days old


Domain Name Servers used by impraise.com
DNS Name IP Address
ns-1395.awsdns-46.org205.251.197.115
ns-1974.awsdns-54.co.uk205.251.199.182
ns-52.awsdns-06.com205.251.192.52
ns-744.awsdns-29.net205.251.194.232


You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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