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marksandspencer.com favicon Marks & Spencer | Clothing, Home, Food & Gifts | M&S marksandspencer.com

Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
Mar 28, 2024 07:39 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 635 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   courses   deals   gifts   kids   shoes   shop   television  

Title
Marks & Spencer | Clothing, Home, Food & Gifts | M&S

Words count: 8    Unique Words: 8    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

Words count: 24    Length: 158 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Marks & Spencer | Clothing, Home, Food & Gifts | M&S www.marksandspencer.com/
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

baby  beauty  brand  brandsall  category  clothing  create  day  delivery  drink  eacute  exclusively  flowers  food  free  furniture  gifts  giftsgifts  holiday  inall  joseph  kids  marks  months  offers  order  outdoor  pay  pound  rsquo  save  selected  shop  sign  sofas  sparks  spencer  wine  women  yrs 

Top 20 Keywords
Total Terms Count: 1,495

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
selected 28 1.87%
rsquo 24 1.61%
category 15 1.00%
gifts 13 0.87%
pound 12 0.80%
offers 12 0.80%
free 11 0.74%
order 11 0.74%
delivery 11 0.74%
brand 10 0.67%
food 9 0.60%
save 9 0.60%
sign 8 0.54%
inall 8 0.54%
baby 8 0.54%
clothing 7 0.47%
beauty 7 0.47%
sofas 7 0.47%
women 7 0.47%
kids 7 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
16480000000055

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Welcome to Marks & Spencer

<H2>

(6)
Spring by M&S
Take it outside
Spend more, save more
Top of the class
Get packing
Shop by department

<H3>

(48)
New-season style for you and them
Men’s new in
Kids’ new in
Styling tips
Discover more
Get garden-ready for the new season
Garden accessories
Cushions
Picnicware
Spring trends
Outfit ideas
Sofas
Armchairs
Sofa guide
School dresses
School trousers
School shoes
Uniform checklist
Shop men’s holiday
Shop kids’ holiday
Must-pack pieces
Luggage
Women
Brands
Gift Cards
Clearance
Beauty
Flowers & Plants
Kids
Baby
Food & Wine
New in
Lingerie & Nightwear
Sportswear
Home
Furniture
Gifts
Offers
Inspire Me
Travel Money
M&S Bank
M&S Opticians
Ocado
Best Sellers


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.62 seconds - 194.28 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
17.21 s 0.13 s 0.12 s 0.03 s 9.64 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
120 Kb (120,456 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
120 Kb (120,456 bytes) 17 Kb (16,781 bytes) 104 Kb (103,675 bytes) 16.19 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
635 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.marksandspencer.com/ and http://marksandspencer.com are resolved to the same url :https://www.marksandspencer.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.marksandspencer.com/...id=sitestripe_1_the%20holiday%20shop%20is%20open
https://www.marksandspencer.com/...tripe_3_how%20to%20wear%20colour%20this%20spring
http://marksandspencer.com/MSRes...BaseCmd?catalogId=10051&langId=-24&storeId=10151
http://marksandspencer.com/webap...d=-24&storeId=10151&intid=header_sign-in_sign-in
http://marksandspencer.com/webap...d=-24&storeId=10151&intid=header_sign-in_sign-in
http://marksandspencer.com/webap...aderReg=Y&intid=header_sign-in_create-an-account
http://marksandspencer.com/webap...=10151&intid=header_sign-in_guest-order-tracking
http://marksandspencer.com/webap...g=true&intid=header_sign-in_guest-order-tracking
http://marksandspencer.com/c/bra...tedDept=women#intid=gnav_Women_Brands_Brands-A-Z
http://marksandspencer.com/c/bra...t=lingerie#intid=gnav_Lingerie_Brands_Brands-A-Z
https://www.marksandspencer.com/...electedDept=men#intid=gnav_Men_Brands_Brands-A-Z
https://www.marksandspencer.com/...onwear#intid=gnav_Men_card2_Going-somewhere?_img
https://www.marksandspencer.com/...Men_card2_Going-somewhere?_txt_Shop-occasionwear
https://www.marksandspencer.com/...d=gnav_Men_card2_Going-somewhere?_txt_Shop-suits
http://marksandspencer.com/l/kid...ids_Girls-(2yrs---16yrs)_Hoodies-and-Sweatshirts
http://marksandspencer.com/l/kid...Kids_Boys-(2yrs---16yrs)_Hoodies-and-Sweatshirts
http://marksandspencer.com/c/bra...ectedDept=kids#intid=gnav_Kids_Brands_Brands-A-Z
https://www.marksandspencer.com/...es%3DEarly#intid=gnav_Baby_Shop-by-age_Premature
https://www.marksandspencer.com/...by+Sizes%3DTiny#intid=gnav_Baby_Shop-by-age_Tiny
https://www.marksandspencer.com/...es%3DNewborn#intid=gnav_Baby_Shop-by-age_Newborn
https://www.marksandspencer.com/...3+Months#intid=gnav_Baby_Shop-by-age_-0-3-months
https://www.marksandspencer.com/...-6+Months#intid=gnav_Baby_Shop-by-age_3-6-months
https://www.marksandspencer.com/...-9+Months#intid=gnav_Baby_Shop-by-age_6-9-months
https://www.marksandspencer.com/...2+Months#intid=gnav_Baby_Shop-by-age_9-12-months
https://www.marksandspencer.com/...Months#intid=gnav_Baby_Shop-by-age_-12-18-months
https://www.marksandspencer.com/...+Months#intid=gnav_Baby_Shop-by-age_18-24-months
http://marksandspencer.com/c/bra...ectedDept=home#intid=gnav_Home_Brands_Brands-A-Z
http://marksandspencer.com/c/bra...=gnav_Beauty_Shop-by-Brand-M-Z_Beauty-Brands-A-Z
https://www.marksandspencer.com/...tid=gnav_Brands_All-Brands_All-Sportswear-Brands
http://marksandspencer.com/c/bra...y#intid=gnav_Brands_All-Brands_All-Beauty-Brands
https://bank.marksandspencer.com...NAV#intid=gnav_MandS-Bank_Credit-Card_Mobile-App
https://bank.marksandspencer.com...AV#intid=gnav_MandS-Bank_Insurance_Car-Insurance
https://bank.marksandspencer.com...intid=gnav_MandS-Bank_Insurance_Travel-Insurance
http://marksandspencer.com/spark...d=gnav_MandS-Bank_Sparks-Pay_What-Is-Sparks-Pay?
https://bank.marksandspencer.com...nav_MandS-Bank_Ways-to-Bank_Saving-and-Investing
https://www.marksandspencer.com/...BaseCmd?catalogId=10051&langId=-24&storeId=10151
http://marksandspencer.com/webap...d=-24&storeId=10151&intid=header_sign-in_sign-in
http://marksandspencer.com/webap...d=-24&storeId=10151&intid=header_sign-in_sign-in
http://marksandspencer.com/webap...aderReg=Y&intid=header_sign-in_create-an-account
http://marksandspencer.com/webap...=10151&intid=header_sign-in_guest-order-tracking
http://marksandspencer.com/webap...g=true&intid=header_sign-in_guest-order-tracking
https://www.marksandspencer.com/...6#intid=funh_cms_hero_rx1-spring-by-mands_hp_4_4
https://www.marksandspencer.com/...f#intid=funh_cms_hero_rx2-take-it-outside_hp_5_5
https://www.marksandspencer.com/...ff13c#intid=funh_cms_hero_rx5-get-packing_hp_4_3
http://www.marksandspencer.com/m...e+%26+Nightwear#intid=funh_cms_dept_end_hp_23_12
https://bank.marksandspencer.com...target=external#intid=funh_cms_dept_end_hp_23_19
https://www.marksandspencer.com/...msbank_bank4233#intid=funh_cms_dept_end_hp_23_20
https://www.marksandspencer.com/...ew?storeId=10151&intid=footernav_wheres-my-order
https://www.marksandspencer.com/...oreId=10151&intid=footernav_guest-order-tracking
https://www.marksandspencer.com/...nsflag=true&intid=footernav_guest-order-tracking


You may use url rewrite techniques to make these 50 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.marksandspencer.com/...20holiday%20shop%20is%20open
https://www.marksandspencer.com/...on%20sofas%20and%20armchairs
https://www.marksandspencer.com/...ear%20colour%20this%20spring
http://marksandspencer.com/#intid=mob_gnav_back-to-home-icon
http://marksandspencer.com/webap...intid=header_sign-in_sign-in
http://marksandspencer.com/webap...intid=header_sign-in_sign-in
http://marksandspencer.com/webap...er_sign-in_create-an-account
http://marksandspencer.com/c/foo...intid=header_sign-in_recipes
http://marksandspencer.com/webap...sign-in_guest-order-tracking
http://marksandspencer.com/webap...sign-in_guest-order-tracking
http://marksandspencer.com/myspa...#intid=header_sign-in_sparks
http://marksandspencer.com/spark...id=header_sign-in_sparks-pay
http://marksandspencer.com/c/women#intid=gnav_Women
http://marksandspencer.com/l/wom...gnav_Women_New-in_All-New-in
http://marksandspencer.com/l/wom...d=gnav_Women_New-in_Clothing
http://marksandspencer.com/l/wom...d=gnav_Women_New-in_Footwear
https://www.marksandspencer.com/...New-in_Anything-but-ordinary
http://marksandspencer.com/c/wom..._Women_Clothing_All-Clothing
https://www.marksandspencer.com/..._Women_Clothing_Best-sellers
https://www.marksandspencer.com/...nav_Women_Clothing_Cardigans
http://marksandspencer.com/l/wom...n_Clothing_Coats-and-Jackets
http://marksandspencer.com/l/wom...=gnav_Women_Clothing_Dresses
http://marksandspencer.com/l/wom..._Women_Clothing_Holiday-Shop
http://marksandspencer.com/l/wom...=gnav_Women_Clothing_Hoodies
http://marksandspencer.com/l/wom...id=gnav_Women_Clothing_Jeans
http://marksandspencer.com/l/wom...=gnav_Women_Clothing_Joggers
https://www.marksandspencer.com/...=gnav_Women_Clothing_Jumpers
http://marksandspencer.com/l/wom...gnav_Women_Clothing_Leggings
http://marksandspencer.com/l/wom...av_Women_Clothing_Loungewear
https://www.marksandspencer.com/...men_Clothing_Modest-Clothing
https://www.marksandspencer.com/..._Women_Clothing_Occasionwear
http://marksandspencer.com/l/wom..._Clothing_Shirts-and-Blouses
http://marksandspencer.com/l/wom...d=gnav_Women_Clothing_Skirts
http://marksandspencer.com/l/wom...v_Women_Clothing_Sweatshirts
http://marksandspencer.com/l/wom...gnav_Women_Clothing_Swimwear
http://marksandspencer.com/l/wom...n_Clothing_Tops-and-T-Shirts
http://marksandspencer.com/l/wom...gnav_Women_Clothing_Trousers
http://marksandspencer.com/l/lin...erie-and-Nightwear_Nightwear
http://marksandspencer.com/l/lin..._Lingerie-and-Nightwear_Bras
http://marksandspencer.com/l/lin...gerie-and-Nightwear_Knickers
https://www.marksandspencer.com/..._Rosie-Exclusively-for-MandS
http://marksandspencer.com/l/lin...Lingerie-and-Nightwear_Socks
http://marksandspencer.com/l/lin...ingerie-and-Nightwear_Tights
http://marksandspencer.com/l/wom...=gnav_Women_Trending_Co-ords
http://marksandspencer.com/l/wom..._Women_Trending_Holiday-Shop
https://www.marksandspencer.com/..._Women_Trending_Occasionwear
https://www.marksandspencer.com/...en_women_trending_sportswear
http://marksandspencer.com/l/wom...gnav_Women_Trending_The-Edit
https://www.marksandspencer.com/...Women_Trending_Wedding-Guest
https://www.marksandspencer.com/..._Women_Trending_Womens-suits
https://www.marksandspencer.com/...gnav_Women_Trending_Workwear
http://marksandspencer.com/l/wom...ortswear_View-all-Sportswear
https://www.marksandspencer.com/...av_Women_Sportswear_Goodmove
http://marksandspencer.com/c/spo...n_Sportswear_The-Sports-Edit
https://www.marksandspencer.com/...portswear_Sports-Accessories
http://marksandspencer.com/l/lin...Women_Sportswear_Sports-Bras
http://marksandspencer.com/l/wom...ear_Sports-Coats-and-Jackets
http://marksandspencer.com/l/wom...n_Sportswear_Sports-Leggings
http://marksandspencer.com/l/wom...Women_Sportswear_Sports-Tops
http://marksandspencer.com/l/wom...n_Sportswear_Sports-Trainers
http://marksandspencer.com/l/wom..._Women_Footwear_All-Footwear
http://marksandspencer.com/l/wom...id=gnav_Women_Footwear_Boots
http://marksandspencer.com/l/wom...=gnav_Women_Footwear_Sandals
http://marksandspencer.com/l/wom...id=gnav_Women_Footwear_Shoes
http://marksandspencer.com/l/wom...gnav_Women_Footwear_Slippers
http://marksandspencer.com/l/wom...gnav_Women_Footwear_Trainers
http://marksandspencer.com/l/wom..._Accessories_All-Accessories
http://marksandspencer.com/l/wom...essories_Handbags-and-Purses
http://marksandspencer.com/l/wom..._Women_Accessories_Jewellery
http://marksandspencer.com/l/bra...av_Women_Accessories_Watches
http://marksandspencer.com/l/wom...id=gnav_Women_Body-Fit_Curve
http://marksandspencer.com/l/wom...nav_Women_Body-Fit_Maternity
http://marksandspencer.com/l/wom...d=gnav_Women_Body-Fit_Petite
http://marksandspencer.com/l/wom...tid=gnav_Women_Body-Fit_Tall
http://marksandspencer.com/l/bra...tid=gnav_Women_Brands_adidas
http://marksandspencer.com/l/aut...=gnav_Women_Brands_Autograph
http://marksandspencer.com/l/bra...d=gnav_Women_Brands_Columbia
http://marksandspencer.com/l/bra...id=gnav_Women_Brands_FatFace
http://marksandspencer.com/l/bra...tid=gnav_Women_Brands_Jaeger
https://www.marksandspencer.com/...gnav_Women_Brands_LK-Bennett
http://marksandspencer.com/l/bra...omen_Brands_Nobody’s-Child
http://marksandspencer.com/l/wom...id=gnav_Women_Brands_Per-Una
https://www.marksandspencer.com/...intid=gnav_Women_Brands_PUMA
https://www.marksandspencer.com/...tid=gnav_Women_Brands_Reebok
http://marksandspencer.com/l/bra...omen_Brands_Seasalt-Cornwall
https://www.marksandspencer.com/...d=gnav_Women_Brands_Skechers
http://marksandspencer.com/l/bra...d=gnav_Women_Brands_Sosandar
http://marksandspencer.com/l/bra...av_Women_Brands_Sweaty-Betty
https://www.marksandspencer.com/...Women_Brands_The-Sports-Edit
http://marksandspencer.com/l/bra...nav_Women_Brands_White-Stuff
http://marksandspencer.com/c/bra...gnav_Women_Brands_Brands-A-Z
http://marksandspencer.com/l/off...n_Offers_Women’s-clearance
https://www.marksandspencer.com/...-off-adidas-and-Sweaty-Betty
https://www.marksandspencer.com/...rs_30%-off-selected-Regatta-
https://www.marksandspencer.com/...rs_20%-off-selected-Boutique
https://www.marksandspencer.com/...en_card1_Spring-by-MandS_img
https://www.marksandspencer.com/...dS_txt_Anything-but-ordinary
https://www.marksandspencer.com/...n_card2_The-Holiday-Shop_img
https://www.marksandspencer.com/...iday-Shop_txt_Shop-women’s
https://www.marksandspencer.com/...liday-Shop_txt_Shop-swimwear
...


You have 866 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
879 16 895


Too many links (895), it may be considered as spam!

Internal Links (link to pages within this domain) - 879
URL Anchor Text
http://marksandspencer.com/#main-contentSkip to content
https://www.marksandspencer.com/...20holiday%20shop%20is%20openThe holiday shop is open
https://www.marksandspencer.com/...on%20sofas%20and%20armchairsSave up to 20% on sofas and ar...
https://www.marksandspencer.com/...ear%20colour%20this%20springHow to wear colour this spring
http://marksandspencer.com/c/help-and-support.css-v5igdj{line-height:1.3;}H...
http://marksandspencer.com/MSRes...051&langId=-24&storeId=10151Find a store
http://marksandspencer.com/#intid=mob_gnav_back-to-home-icon@media (min-width: 1024px){.cs...
http://marksandspencer.com/webap...intid=header_sign-in_sign-inSign in
http://marksandspencer.com/webap...intid=header_sign-in_sign-inSign in
http://marksandspencer.com/webap...er_sign-in_create-an-accountCreate an account
http://marksandspencer.com/c/foo...intid=header_sign-in_recipesM&S Recipes
http://marksandspencer.com/webap...sign-in_guest-order-trackingGuest order tracking
http://marksandspencer.com/webap...sign-in_guest-order-trackingGuest order return
http://marksandspencer.com/myspa...#intid=header_sign-in_sparksSparks
http://marksandspencer.com/spark...id=header_sign-in_sparks-paySparks Pay
http://marksandspencer.com/c/women#intid=gnav_WomenWomen.css-1vxn6d9{position:abs...
http://marksandspencer.com/l/wom...gnav_Women_New-in_All-New-inAll New in
http://marksandspencer.com/l/wom...d=gnav_Women_New-in_ClothingClothing
http://marksandspencer.com/l/wom...d=gnav_Women_New-in_FootwearFootwear
https://www.marksandspencer.com/...New-in_Anything-but-ordinaryAnything but ordinary
http://marksandspencer.com/c/wom..._Women_Clothing_All-ClothingAll Clothing
https://www.marksandspencer.com/..._Women_Clothing_Best-sellersBest sellers
https://www.marksandspencer.com/...nav_Women_Clothing_CardigansCardigans
http://marksandspencer.com/l/wom...n_Clothing_Coats-and-JacketsCoats & Jackets
http://marksandspencer.com/l/wom...=gnav_Women_Clothing_DressesDresses
http://marksandspencer.com/l/wom..._Women_Clothing_Holiday-ShopHoliday Shop
http://marksandspencer.com/l/wom...=gnav_Women_Clothing_HoodiesHoodies
http://marksandspencer.com/l/wom...id=gnav_Women_Clothing_JeansJeans
http://marksandspencer.com/l/wom...=gnav_Women_Clothing_JoggersJoggers
https://www.marksandspencer.com/...=gnav_Women_Clothing_JumpersJumpers
http://marksandspencer.com/l/wom...gnav_Women_Clothing_LeggingsLeggings
http://marksandspencer.com/l/wom...av_Women_Clothing_LoungewearLoungewear
https://www.marksandspencer.com/...men_Clothing_Modest-ClothingModest Clothing
https://www.marksandspencer.com/..._Women_Clothing_OccasionwearOccasionwear
http://marksandspencer.com/l/wom..._Clothing_Shirts-and-BlousesShirts & Blouses
http://marksandspencer.com/l/wom...d=gnav_Women_Clothing_SkirtsSkirts
http://marksandspencer.com/l/wom...v_Women_Clothing_SweatshirtsSweatshirts
http://marksandspencer.com/l/wom...gnav_Women_Clothing_SwimwearSwimwear
http://marksandspencer.com/l/wom...n_Clothing_Tops-and-T-ShirtsTops & T-Shirts
http://marksandspencer.com/l/wom...gnav_Women_Clothing_TrousersTrousers
http://marksandspencer.com/l/lin...erie-and-Nightwear_NightwearNightwear
http://marksandspencer.com/l/lin..._Lingerie-and-Nightwear_BrasBras
http://marksandspencer.com/l/lin...gerie-and-Nightwear_KnickersKnickers
https://www.marksandspencer.com/..._Rosie-Exclusively-for-MandSRosie Exclusively for M&S
http://marksandspencer.com/l/lin...Lingerie-and-Nightwear_SocksSocks
http://marksandspencer.com/l/lin...ingerie-and-Nightwear_TightsTights
http://marksandspencer.com/l/wom...=gnav_Women_Trending_Co-ordsCo-ords
http://marksandspencer.com/l/wom..._Women_Trending_Holiday-ShopHoliday Shop
https://www.marksandspencer.com/..._Women_Trending_OccasionwearOccasionwear
https://www.marksandspencer.com/...en_women_trending_sportswearSportswear
http://marksandspencer.com/l/wom...gnav_Women_Trending_The-EditThe Edit
https://www.marksandspencer.com/...Women_Trending_Wedding-GuestWedding Guest
https://www.marksandspencer.com/..._Women_Trending_Womens-suitsWomen's suits
https://www.marksandspencer.com/...gnav_Women_Trending_WorkwearWorkwear
http://marksandspencer.com/l/wom...ortswear_View-all-SportswearView all Sportswear
https://www.marksandspencer.com/...av_Women_Sportswear_GoodmoveGoodmove
http://marksandspencer.com/c/spo...n_Sportswear_The-Sports-EditThe Sports Edit
https://www.marksandspencer.com/...portswear_Sports-AccessoriesSports Accessories
http://marksandspencer.com/l/lin...Women_Sportswear_Sports-BrasSports Bras
http://marksandspencer.com/l/wom...ear_Sports-Coats-and-JacketsSports Coats & Jackets
http://marksandspencer.com/l/wom...n_Sportswear_Sports-LeggingsSports Leggings
http://marksandspencer.com/l/wom...Women_Sportswear_Sports-TopsSports Tops
http://marksandspencer.com/l/wom...n_Sportswear_Sports-TrainersSports Trainers
http://marksandspencer.com/l/wom..._Women_Footwear_All-FootwearAll Footwear
http://marksandspencer.com/l/wom...id=gnav_Women_Footwear_BootsBoots
http://marksandspencer.com/l/wom...=gnav_Women_Footwear_SandalsSandals
http://marksandspencer.com/l/wom...id=gnav_Women_Footwear_ShoesShoes
http://marksandspencer.com/l/wom...gnav_Women_Footwear_SlippersSlippers
http://marksandspencer.com/l/wom...gnav_Women_Footwear_TrainersTrainers
http://marksandspencer.com/l/wom..._Accessories_All-AccessoriesAll Accessories
http://marksandspencer.com/l/wom...essories_Handbags-and-PursesHandbags & Purses
http://marksandspencer.com/l/wom..._Women_Accessories_JewelleryJewellery
http://marksandspencer.com/l/bra...av_Women_Accessories_WatchesWatches
http://marksandspencer.com/l/wom...id=gnav_Women_Body-Fit_CurveCurve
http://marksandspencer.com/l/wom...nav_Women_Body-Fit_MaternityMaternity
http://marksandspencer.com/l/wom...d=gnav_Women_Body-Fit_PetitePetite
http://marksandspencer.com/l/wom...tid=gnav_Women_Body-Fit_TallTall
http://marksandspencer.com/l/bra...tid=gnav_Women_Brands_adidasadidas
http://marksandspencer.com/l/aut...=gnav_Women_Brands_AutographAutograph
http://marksandspencer.com/l/bra...d=gnav_Women_Brands_ColumbiaColumbia
http://marksandspencer.com/l/bra...id=gnav_Women_Brands_FatFaceFatFace
http://marksandspencer.com/l/bra...tid=gnav_Women_Brands_JaegerJaeger
https://www.marksandspencer.com/...gnav_Women_Brands_LK-BennettLK Bennett
http://marksandspencer.com/l/bra...omen_Brands_Nobody’s-ChildNobody’s Child
http://marksandspencer.com/l/wom...id=gnav_Women_Brands_Per-UnaPer Una
https://www.marksandspencer.com/...intid=gnav_Women_Brands_PUMAPUMA
https://www.marksandspencer.com/...tid=gnav_Women_Brands_ReebokReebok
http://marksandspencer.com/l/bra...omen_Brands_Seasalt-CornwallSeasalt Cornwall
https://www.marksandspencer.com/...d=gnav_Women_Brands_SkechersSkechers
http://marksandspencer.com/l/bra...d=gnav_Women_Brands_SosandarSosandar
http://marksandspencer.com/l/bra...av_Women_Brands_Sweaty-BettySweaty Betty
https://www.marksandspencer.com/...Women_Brands_The-Sports-EditThe Sports Edit
http://marksandspencer.com/l/bra...nav_Women_Brands_White-StuffWhite Stuff
http://marksandspencer.com/c/bra...gnav_Women_Brands_Brands-A-ZBrands A-Z
http://marksandspencer.com/l/off...n_Offers_Women’s-clearanceWomen’s clearance
https://www.marksandspencer.com/...-off-adidas-and-Sweaty-BettyUp to 50% off adidas and Sweat...
https://www.marksandspencer.com/...rs_30%-off-selected-Regatta-30% off selected Regatta
https://www.marksandspencer.com/...rs_20%-off-selected-Boutique20% off selected Boutique
https://www.marksandspencer.com/...en_card1_Spring-by-MandS_img.css-1h6kyte{box-sizing:border...
https://www.marksandspencer.com/...dS_txt_Anything-but-ordinaryAnything but ordinary
...

External Links (link to pages on other websites) - 16
URL Anchor Text
https://www.mandsopticians.com?t...d=funh_cms_dept_end_hp_23_21M&S Opticians
https://www.ocado.com?target=ext...d=funh_cms_dept_end_hp_23_22Ocado
https://www.clearpay.co.uk/en-GB/how-it-works
https://www.paypal.com/uk/webapps/mpp/paypal-payin3
https://www.accessable.co.uk/marks-and-spencerAccessibility in our stores
https://www.ocado.com/Ocado
https://marksandspencerforbusiness.com/M&S Corporate Gifts
https://www.mandsenergy.com/M&S Energy
https://www.mandsopticians.com/M&S Opticians
https://www.facebook.com/MarksandSpencer.css-4zleql{display:block;}
https://www.twitter.com/marksandspencer.css-4zleql{display:block;}
https://www.pinterest.com/marksandspencer.css-4zleql{display:block;}
https://www.youtube.com/marksandspencertv?sub_confirmation=1.css-4zleql{display:block;}
https://www.instagram.com/marksandspencer/.css-4zleql{display:block;}
https://mandsapp.onelink.me/256943915/getiosmns.css-4zleql{display:block;}
https://mandsapp.onelink.me/256943915/getandroidmns.css-4zleql{display:block;}

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
100 77 23


23 images do not have Alt values.

Image URL - 100
URL ALT Text
https://static.marksandspencer.com/icons/country-flags/UK.svgUnited Kingdom
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https://images.ctfassets.net/prx...99c994a9/1206_20240313_Furniture_CS_01.jpg?w=6401206 20240313 Furniture CS 01
https://images.ctfassets.net/prx...971a6db597015ec45e60a0e108f8ff1e/CS_01.jpg?w=640CS 01
https://images.ctfassets.net/prx...1a688b1aa929282b0ec7127b4566c3/740X740.jpg?w=640CS 01 UPDATED SB-35787 070324
https://images.ctfassets.net/prx...d9505021a719/BTY_CS_02_SB-35787_070324.jpg?w=640BTY CS 02 SB-35787 070324
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https://images.ctfassets.net/prx...424364b20759d6c3d8/GNAV_CS_-_740_X_740.jpg?w=640GNAV CS - 740 X 740
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https://images.ctfassets.net/prx...f32028554210ee8ef36/SB-35943_740x740-2.jpg?w=640Happy plants from trusted grow...
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https://images.ctfassets.net/prx...4e9f/NEW_LAUNCHES__HOT_TRENDS__EXPERT_TIPS?w=640NEW LAUNCHES, HOT TRENDS, EXPE...
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https://images.ctfassets.net/prx...g/9e36a7cd394cca787da55bc60509abcb/Twitter-1.svgTwitter-1
https://images.ctfassets.net/prx.../29a098921e6daa5616f6fec257dfaf79/Pintrest-1.svgPintrest
https://images.ctfassets.net/prx...0/0753e5bde52dd0bd1efff1ff841b3903/Youtube-1.svgYouTube
https://images.ctfassets.net/prx...b96e71c0d1d5c6eaa425637a9ac35b14/Instagram-1.svgInstagram
https://images.ctfassets.net/prx...j/44ed2c688722f50d1f9f2c295fb25d06/App-Store.svgAppStore
https://images.ctfassets.net/prx...fadb3fe09c462d5479673eb76bb/GooglePlay-Store.svgGoogle Play Store


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
172 1 173


You have 172 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://marksandspencer.com/browse/asset/_next/static/css/b0b5a7164427074b.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
21 13 34


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
https://www.marksandspencer.com/...lic/4a4a0c16aa629ac6f7a162ea10263e70bc001213761btext/javascript
https://d30bopbxapq94k.cloudfront.net/js/curalate-widget-client-all-v3.min.js
http://marksandspencer.com/brows...next/static/chunks/polyfills-c67a75d1b6f99dc8.js
http://marksandspencer.com/brows.../_next/static/chunks/webpack-4bb044ceda3db4f3.js
http://marksandspencer.com/brows...next/static/chunks/framework-98e92f1440da59ed.js
http://marksandspencer.com/brows...set/_next/static/chunks/main-f452f03e0aeeb52b.js
http://marksandspencer.com/brows...ext/static/chunks/pages/_app-7176329485c6c261.js
http://marksandspencer.com/brows...sset/_next/static/chunks/714-6feb41fb023be700.js
http://marksandspencer.com/brows...sset/_next/static/chunks/860-40d8323f356f4360.js
http://marksandspencer.com/brows...xt/static/chunks/pages/index-8ac025c7b9391182.js
http://marksandspencer.com/brows...et/_next/static/browse-36d4b1c/_buildManifest.js
http://marksandspencer.com/brows...sset/_next/static/browse-36d4b1c/_ssgManifest.js
http://marksandspencer.com/GRxOL...hB/wbmzX/2zJw/9OVuGbQhzLwu/czBXN0YD/YlMOQR/U4c18text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
45
Fair Enough! number of root domains (45) linked to your site marksandspencer.com could be improved.

45
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 11,986
  Facebook Shares 6,156
  Facebook Comments 4,018
  Tweets 2
  LinkedIn 201

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/MarksandSpencer
Twitter Accounthttps://www.twitter.com/marksandspencer
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site marksandspencer.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,962th most visited website in the world.
133th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain marksandspencer.com is the only one hosted on the server (ip : 23.212.149.20).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.212.149.20) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 12 days old ( 1st registered on : 1998-03-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
6 years, 350 days from today ( expires on : 2031-03-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
marksandspencer.com ( 19 characters )

Domain Registrar : IP Twins SAS

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-03-17 1998-03-17 2031-03-15
26 years, 12 days old 26 years, 12 days ago 6 years, 350 days from today
26 years, 12 days old




Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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