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mercurynews.com favicon mercurynews.com

Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
Apr 27, 2022 08:00 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 13 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site mercurynews.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     29
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   festival   museum   science   sports   television   video  

Title
The Mercury News - Bay Area news, sports, business, entertainment, lifestyle and commentary

Words count: 12    Unique Words: 12    Length: 91 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Mercury News is the leading source of breaking news, local news, sports, business, entertainment, lifestyle and opinion for Silicon Valley, San Francisco Bay Area and beyond

Words count: 27    Length: 177 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Mercury News - Bay Area news, sports, business, ... www.mercurynews.com/
The Mercury News is the leading source of breaking news, local news, sports, business, entertainment, lifestyle and opinion for Silicon Valley, San ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

abby  april  area  baby  bay  business  cole  curry  downtown  edition  estate  friend  game  hours  housing  jose  kidnapped  kurtenbach  local  marketplace  news  newsletters  obituaries  office  opinion  photos  place  playoff  public  real  safe  safety  san  santa  sports  steph  subscribe  suspects  warriors  year 

Top 20 Keywords
Total Terms Count: 1,264

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 22 1.74%
san 17 1.34%
subscribe 14 1.11%
jose 14 1.11%
sports 12 0.95%
opinion 10 0.79%
warriors 8 0.63%
game 7 0.55%
photos 7 0.55%
business 7 0.55%
bay 7 0.55%
suspects 6 0.47%
abby 6 0.47%
local 6 0.47%
obituaries 6 0.47%
area 5 0.40%
april 5 0.40%
safe 5 0.40%
real 5 0.40%
hours 5 0.40%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
2136300000100189

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)

<H2>

(13)
Breaking News
Featured
Latest Headlines
Most Popular
Crime and Public Safety
Sports
Real Estate
Photos
Coronavirus
Opinion
Things To Do
Business
Trending Nationally

<H3>

(63)
Surprise prisoner swap: U.S. Marine veteran for Russian drug trafficker
San Jose: Kidnapped baby found safe, three suspects in custody
Travel nurse agencies cash in on Stanford strike and pandemic
CDC study finds three in five in U.S. have had COVID-19
It’s a whole new look inside revived San Jose hotel
San Jose former eBay exec pleads guilty in stalking campaign involving spiders, cockroaches
Housing for veterans and homeless residents opens in San Leandro
High school roundup: Bellarmine baseball team cools off red-hot St. Francis
Map: 10 biggest craft breweries in California
Speed camera critics speak up: Roadshow
Breaking down the big reveals from the Pokemon Go Fest 2022 announcement
Girl, 10, found dead in woods was killed by a juvenile she knew, police say
With refined arsenal, Jakob Junis feels ready to fill hole in SF Giants’ rotation
Ask Amy: What she broke costs half her paycheck. Should I bill her for it anyway?
Harriette Cole: My friend is moving into my building, and I’m panicked
Kurtenbach: The brilliance of Steph Curry’s leadership is explained by Kevin Durant’s playoff failure
Miss Manners: Surprise party at my office created unnecessary drama
San Jose: Kidnapped baby found safe, three suspects in custody
Dear Abby: Do I need to tell her why she’s no longer my friend?
Dear Abby: I refuse to stop sharing the traumatic story of my marriage
Dear Abby: My son is an angry narcissist. What can I do?
Kurtenbach: Jordan Poole’s reality check could define the Warriors’ postseason
Harriette Cole: My co-workers resent me for taking time off that I really needed
Woman robbed at Stanford Shopping Center department store
Man fatally shot in West Oakland neighborhood
Rep. Cawthorn cited again for weapon at TSA checkpoint
McCarthy: New audio reveals his post-Jan. 6 concerns
Klay Thompson is playing like his old self, but says he’s ‘not satisfied’
Crowley: As Giants and A’s meet, the future of the Bay Bridge Series doesn’t look so bright
Kurtenbach: Will the 49ers trade Deebo Samuel? GM John Lynch said a lot of words, but had no real answers.
Sharks’ Karlsson not expected back this season, ending another frustrating year
Downtown Oakland office tower may include gardens on balconies, rooftop
Sponsored: Resort-style luxury graces Lafayette hillside properties
Home sale prices from Santa Clara, The Peninsula and Santa Cruz areas, April 23, 2022
Quiz: Where’s California hottest home prices?
Steph Curry freed from minutes restriction; Warriors mum on whether he’ll start Game 5
New oldest living person named after record holder’s death
Watch: ‘Plane swap’ stunt gone wrong is investigated by FAA
San Jose: Kidnapped baby found safe, three suspects in custody
Photos: Menlo Park mansion listing most expensive in town’s history
Photos: The 44th annual Nikkei Matsuri Festival in San Jose’s Japantown
Kurtenbach: The Warriors were too eager and too disjointed to finish the Nuggets. Steve Kerr saw it coming
Photo highlights: Golden State Warriors fall to Denver Nuggets in playoff Game 4
A’s starter Cole Irvin, bullpen blank Rangers as Piscotty provides power to avoid sweep
Vintage Steph and Klay efforts not enough for Warriors as Nuggets force Game 5
Photos: The devastating human toll of the Ukraine war at two months
Photos: 43 glorious, stinky years of the Gilroy Garlic Festival
COVID: What do we know about the new omicron variant?
Letters: Teacher housing | Masking helps | Unqualified judge | Echo of slavery | Defeating Russia | Doctors’ pipeline
Your BART train might stink, but COVID ventilation is strong, experts say
Opinion: Bogus travel mask mandate decision reflects GOP court packing
Editorial: Reelect Esparza to San Jose City Council District 7 seat
Opinion: VTA light rail extension — traffic relief or traffic nightmare?
Opinion: CEQA attacks come as our warming planet most needs the law
Opinion: In 2024, it could be Biden Harris or bust for Democrats
Vallejo’s Loma Vista Farms opens up to kids, families
Swarming ‘flies’ in San Jose backyard are just looking for love
Word Game: April 27, 2022
Bridge: April 27, 2022
Musk’s Twitter ambitions run up against Europe’s social media rules
Miss Manners: This woman’s long grudge against us could ruin graduation day
Cryptocurrency firm rents big chunk of downtown San Jose tower
Big downtown San Jose hotel reopens after more than a year
<I> (10)
<STRONG> (1)Follow Us


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
30.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.mercurynews.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.08 seconds - 655.36 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.49 s 0.06 s 0.05 s 0.01 s 4.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
52 Kb (52,429 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
52 Kb (52,429 bytes) 10 Kb (9,793 bytes) 43 Kb (42,636 bytes) 22.97 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.mercurynews.com/ and http://mercurynews.com are resolved to the same url :https://www.mercurynews.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://checkout.mercurynews...um=link&g2i_campaign=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...um=link&g2i_campaign=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...um=link&g2i_campaign=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...um=link&g2i_campaign=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...k&g2i_campaign=footer&g2i_or_o=event&g2i_or_p=footer
https://checkout.mercurynews...k&g2i_campaign=footer&g2i_or_o=event&g2i_or_p=footer
https://store.mercurynews.co...&utm_source=navigation-footer&utm_content=&utm_term=


You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=nav
https://checkout.mercurynews...r&g2i_or_o=event&g2i_or_p=footer
https://checkout.mercurynews...r&g2i_or_o=event&g2i_or_p=footer
https://store.mercurynews.co...on-footer&utm_content=&utm_term=


You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
283 38 321


Too many links (321), it may be considered as spam!

Internal Links (link to pages within this domain) - 283
URL Anchor Text
http://mercurynews.com/#contentSkip to content
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=navSubscribe Now
https://enewspaper.mercurynews.com/Today's E Edition
https://www.mercurynews.comHome Page
https://www.mercurynews.com/news/News
https://www.mercurynews.com/news/News
https://www.mercurynews.com/latest-headlines/Latest Headlines
https://www.mercurynews.com/news/crime-public-safety/Crime and Public Safety
https://www.mercurynews.com/news/california-news/California News
https://www.mercurynews.com/news/national-news/National News
https://www.mercurynews.com/news/world-news/World News
https://www.mercurynews.com/news/politics/Politics
https://www.mercurynews.com/news/education/Education
https://www.mercurynews.com/news/environment/Environment
https://www.mercurynews.com/news/science/Science
https://www.mercurynews.com/news/health/Health
https://www.mercurynews.com/tag/mr-roadshow/Mr. Roadshow
https://www.mercurynews.com/news/transportation/Transportation
http://mercurynews.com/location/california/bay-area/Local
https://www.mercurynews.com/news-near-me-map/Local News Map
http://mercurynews.com/location/california/bay-area/Bay Area
https://www.mercurynews.com/...bay/santa-clara-county/san-jose/San Jose
https://www.mercurynews.com/...ea/south-bay/santa-clara-county/Santa Clara County
http://mercurynews.com/locat...n/california/bay-area/peninsula/Peninsula
https://www.mercurynews.com/...area/peninsula/san-mateo-county/San Mateo County
https://www.mercurynews.com/...ay-area/east-bay/alameda-county/Alameda County
https://www.mercurynews.com/...rea/south-bay/santa-cruz-county/Santa Cruz County
https://www.mercurynews.com/tag/around-town/Sal Pizarro
https://www.mercurynews.com/news/obituaries/Obituaries
https://www.mercurynews.com/news/obituaries/Obituaries in the News
https://www.mercurynews.com/opinion/Opinion
https://www.mercurynews.com/opinion/Opinion
http://mercurynews.com/opinion/editorials/Editorials
http://mercurynews.com/tag/opinion-columnists/Opinion Columnists
http://mercurynews.com/opinion/letters/Letters to the Editor
https://www.mercurynews.com/opinion/commentary/Commentary
https://www.mercurynews.com/tag/cartoons/Cartoons
https://www.mercurynews.com/opinion/endorsements/Election Endorsements
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/sports/nfl/san-francisco-49ers/San Francisco 49ers
https://www.mercurynews.com/sports/mlb/san-francisco-giants/San Francisco Giants
https://www.mercurynews.com/...ports/nba/golden-state-warriors/Golden State Warriors
https://www.mercurynews.com/sports/nfl/raiders/Raiders
https://www.mercurynews.com/sports/mlb/oakland-athletics/Oakland Athletics
https://www.mercurynews.com/sports/nhl/san-jose-sharks/San Jose Sharks
https://www.mercurynews.com/...rts/soccer/san-jose-earthquakes/San Jose Earthquakes
https://www.mercurynews.com/sports/college-sports/College Sports
http://mercurynews.com/tag/pac-12-hotline/Pac-12 Hotline
https://www.mercurynews.com/sports/high-school-sports/High School Sports
https://www.mercurynews.com/sports/other-sports/Other Sports
https://www.mercurynews.com/sports/columnists/Sports Columnists
https://www.mercurynews.com/blogs/Sports Blogs
https://www.mercurynews.com/things-to-do/Things To Do
https://www.mercurynews.com/things-to-do/entertainment/Entertainment
https://www.mercurynews.com/things-to-do/Things To Do
https://www.mercurynews.com/...gs-to-do/restaurants-food-drink/Restaurants, Food and Drink
https://www.mercurynews.com/tag/celebrities/Celebrities
https://www.mercurynews.com/things-to-do/tv-streaming/TV Streaming
https://www.mercurynews.com/things-to-do/movies/Movies
https://www.mercurynews.com/things-to-do/music/Music
https://www.mercurynews.com/things-to-do/theater/Theater
https://www.mercurynews.com/things-to-do/lifestyle/Lifestyle
https://www.mercurynews.com/advice/Advice
https://www.mercurynews.com/things-to-do/travel/Travel
https://www.mercurynews.com/things-to-do/pets-animals/Pets and Animals
https://www.mercurynews.com/comics/Comics
https://www.mercurynews.com/puzzle-games/Puzzles and Games
https://www.mercurynews.com/things-to-do/horoscopes/Horoscopes
https://www.mercurynews.com/local-events/Local Events
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/news/housing/Housing
https://www.mercurynews.com/business/economy/Economy
https://www.mercurynews.com/business/technology/Technology
https://www.mercurynews.com/business/real-estate/Real Estate
https://www.mercurynews.com/sponsored-content/Marketplace
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=navSubscribe
https://www.mercurynews.com/loginLog In
https://www.mercurynews.com/logoutLogout
https://myaccount.mercurynews.com/merc/preferenceSign Up
https://www.mercurynews.com
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=navSubscribe
https://www.mercurynews.com/loginLog In
http://mercurynews.com/contact-usContact Us
http://mercurynews.com/logoutLog Out
https://myaccount.mercurynews.com/merc/preferenceSign Up
https://checkout.mercurynews...=nav&g2i_or_o=event&g2i_or_p=navSubscribe
https://www.mercurynews.com/loginLog In
https://enewspaper.mercurynews.com/Today's E Edition
https://www.mercurynews.com
https://www.mercurynews.com/news/News
https://www.mercurynews.com/location/california/bay-area/Local
https://www.mercurynews.com/sports/Sports
https://www.mercurynews.com/things-to-do/Things to Do
https://www.mercurynews.com/business/Business
https://www.mercurynews.com/business/real-estate/Real Estate
https://www.mercurynews.com/opinion/Opinion
https://www.mercurynews.com/sponsored-content/Marketplace
https://www.mercurynews.com/...anford-packard-and-nurses-union/Stanford strike
...

External Links (link to pages on other websites) - 38
URL Anchor Text
http://www.accuweather.com/e...768_pc?lang=en-us&partner=mng_2848°F
http://thecannifornian.comThe Cannifornian
https://www.legacy.com/obituaries/mercurynews/Local Obituaries
https://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
https://www.siliconvalley.comSiliconValley.com
http://www.accuweather.com/e...768_pc?lang=en-us&partner=mng_2848°F
https://www.legacy.com/obituaries/mercurynews/Obituaries
http://mercurynews.ca.newsmemory.com/E-Edition
https://facebook.com/mercurynewsFacebook
https://twitter.com/mercnewsTwitter
https://instagram.com/mercnewsInstagram
https://www.nydailynews.com/...o3hq5epbkzsk7c4jn7gl4-story.htmlJohnny Depp Returns To Stand I...
https://www.dailynews.com/20...-among-the-best-in-state-nation/These Southern Calif. High Sch...
https://www.chicagotribune.c...fdvajbnjiv6hjzor5t24a-story.html15-year-old Student Died By Su...
https://www.denverpost.com/2...-stop-law-cyclists-right-of-way/Colorado’s New “Safety Stop” L...
https://facebook.com/mercurynewsFacebook
https://twitter.com/mercnewsTwitter
https://instagram.com/mercnewsInstagram
http://mercurynews.ca.newsmemory.com/Today’s e-Edition
https://sponsor.medianewsgroup.com/a/?tag=bayareaSponsor a Group
https://access.medianewsgroup.com/d/bayareaGet Sponsored Access
https://mercurynews.newsbank.com/Archive Search
https://www.bayareanewsgroup.com/join-our-teamJoin our Team
http://marketplace.bayareanewsgroup.com/marketplace/Classifieds
https://topworkplaces.bayareanewsgroup.com/Top Work Places
http://bang.theadhawk.com/bang-adportal/obits/index.htmlPlace an Obituary
http://bang.theadhawk.com/bang-adportal/legals/index.htmlPlace a Legal Notice
https://www.digitalfirstmedia.com/advertise-with-us/MNG Network Advertising
https://mercurynews-ca.newsmemory.com/?marketplaceDaily Ads
http://capublicnotice.com/Public Notices
https://www.medianewsgroup.com/privacy-policy/Privacy Policy
https://www.medianewsgroup.com/terms-of-use/Terms of Use
https://www.medianewsgroup.com/accessibility-statement/Accessibility
https://www.medianewsgroup.com/cookie-policy/Cookie Policy
https://www.medianewsgroup.com/arbitration/Arbitration
https://vip.wordpress.com/Powered by WordPress.com VIP
https://www.medianewsgroup.c...california-consumer-privacy-act/Do Not Sell My Info
http://www.bayareanewsgroup.comBAY AREA'S HOME PAGE

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
4 4 0


Excellent! all images are associated with an ALT value.

Image URL - 4
URL ALT Text
https://www.mercurynews.com/wp-content/uploads/2020/09/mn-logo.svgThe Mercury News
https://www.mercurynews.com/wp-content/uploads/2020/09/mn-logo.svgThe Mercury News
https://www.mercurynews.com/...tent/uploads/2022/04/NBA_Playoffs_teaser_730x100.jpg2022 NBA Playoffs with the Gol...
https://www.mercurynews.com/.../wp-mason/static/images/site-logo/banglogo_small.pngBay Area News Group


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
8 4 12


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://www.mercurynews.com/...xpgLrf9/RcpcNgouj2rqfkaLia5r7/HWXs7Ha3tqu+4DN19i8g==stylesheettext/css
https://www.mercurynews.com/...6I6TOq9Kpp1PeeRI4KdA2gJBD7RavaTnm4f768Ph9unx7gJSkrkVstylesheettext/css
https://fonts.googleapis.com...00%2C700i%7CArvo%3A400%2C400i%2C700%2C700i&ver=5.9.3stylesheet
https://www.mercurynews.com/...lFIZXGMYyRSNBYTV9r4q+9uzF7weO3NL164/tZfueGz7Jx2pYWk=stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
47 24 71


Too many (24) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 24
Script URL Type
https://www.mercurynews.com/...s/dfm_zeus/assets/dist/zeus-adapter.js?m=1650914406gtext/javascript
https://mng-mercurynews.zeustechnology.com/main.js
https://www.mercurynews.com/...ssRGsI/FQSpv9b9K2zYrGwiUQ3D4BW7+ujsdt3W9v5wP4xctGEyvtext/javascript
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js?ver=3.5.1
https://www.mercurynews.com/...t/plugins/loader-wp/static/loader.min.js?ver=1.0.6.3
https://www.mercurynews.com/.../bloom-for-publishers/lib/js/global.js?m=1650914405gtext/javascript
https://maps.googleapis.com/...pgshuLhvImI1q7cJnSbYu3yHNU&ver=5.9.3#038;language=en
https://cdn.auth0.com/js/auth0-spa-js/1.13/auth0-spa-js.production.js?ver=5.9.3
https://www.mercurynews.com/...OocJu/1AlQzdx9AHSS84v2We2zOznvi42m2XXbc+7Df5CQCwn5M=text/javascript
https://cdn.p-n.io/pushly-sd...n_key=kxKkF9MK5Eh8oIGD7DDm6lvkHUj6DuIrCOQh&ver=5.9.3
https://www.mercurynews.com/...dfm-pushly/static/js/dfm-pushly.min.js?m=1650914406gtext/javascript
https://a869.mercurynews.com/script.js
https://cmp.osano.com/16A1An...8i1unj/1edc45d9-1a78-48b2-9035-037b31df744a/osano.js
https://prodmg2.blob.core.windows.net/newsletterwidget/mngcep/mg2nw.min.jstext/javascript
https://www.mercurynews.com/...fm-ad-mods/static/js/hhsl-check.min.js?m=1650914406gtext/javascript
https://www.mercurynews.com/...YzWfCdotK4o0m113D30N5IHYepSVeoqP2+Nh87Dd7zfH6QwwQrpctext/javascript
https://cdn.parsely.com/keys/mercurynews.com/p.js?ver=3.2.1
https://www.mercurynews.com/wp-content/themes/wp-mason/static/js/ads.js?ver=1.0
https://www.mercurynews.com/...Qfbyxkt73MzHUtMl+sB/yMxarp/wiIfVdrNsmnq/Ww93HoeYbA==text/javascript
https://cdn.viafoura.net/vf-v2.js?ver=2.0
https://securepubads.g.doubleclick.net/tag/js/gpt.js?ver=2.0
https://www.mercurynews.com/...otype/static/js/dfm-viafoura.bundle.js?m=1650992874gtext/javascript
https://stats.wp.com/e-202217.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.mercurynews.com/blogs/Sports Blogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
344
Excellent! You do have a lot of root domains (344) linked to your site mercurynews.com.

344
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 442
  Facebook Shares 713
  Facebook Comments 423
  Tweets 2
  LinkedIn 126

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/mercurynews
Twitter Accounthttps://twitter.com/mercnews
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site mercurynews.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,127th most visited website in the world.
2,173th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (98 - grindtv.com, usmagazine.com, venturebeat.com, denverpost.com, mercurynews.com, grantland.com, bostonherald.com, 9to5mac.com, hip2save.com, ocregister.com, motherjones.com, laughingsquid.com, indiewire.com, prensalibre.com, twincities.com, dailycamera.com, pe.com, dailynews.com, rionegro.com.ar, people-press.org, wikimediafoundation.org, marketplace.org, contracostatimes.com, sneakernews.com, pewinternet.org, pewresearch.org, intouchweekly.com, reviewjournal.com, brookings.edu, 9to5google.com, marinij.com, houselogic.com, democrats.org, pewforum.org, nbcolympics.com, dailybreeze.com, samharris.org, santacruzsentinel.com, independent.com, mensjournal.com, presstelegram.com, beautypedia.com, lifeandstylemag.com, siliconvalley.com, journalism.org, dailybulletin.com, pewglobal.org, sgvtribune.com, goldderby.com, roadloans.com, sbsun.com, hachettebookgroup.com, 9to5toys.com, pewsocialtrends.org, insidehook.com, twistmagazine.com, journalists.org, pewhispanic.org, coloradodaily.com, pvtimes.com, minnpost.com, orovillemr.com, canoekayak.com, mensfitness.com, businesspress.vegas, fusion.net, electrek.co, golflawson.com, theundefeated.com, dronedj.com, nexstar.tv, jetpack.pro, knewz.com, eastbaytimes.com, github.blog, curiouscast.ca, hnrylogistics.com, octopusbooks.co.uk, basicbooks.com, worldinsurancereport.com, eltiempolv.com, testgutenberg.com, ama.org, bouldercityreview.com, broomfieldenterprise.com, 53eig.ht, blockclubchicago.org, adventuresportsnetwork.com, pewhispanic.com, boldtypebooks.com, dphomes.today, coloradosun.com, hip2keto.com, brushnewstribune.com, penderislandgolf.ca, wentworthgolf.com, fusion.tv, wooconf.com) hosted on the same server as mercurynews.com (ip : 192.0.66.2).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.0.66.2) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 279 days old ( 1st registered on : 1996-08-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 83 days from today ( expires on : 2022-08-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
mercurynews.com ( 15 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-08-19 2021-08-14 2022-08-17
25 years, 279 days old 0 years, 284 days ago 0 years, 83 days from today
25 years, 279 days old


Domain Name Servers used by mercurynews.com
DNS Name IP Address
ns10.dnsmadeeasy.com208.94.148.4
ns11.dnsmadeeasy.com208.80.124.4
ns12.dnsmadeeasy.com208.80.126.4
ns13.dnsmadeeasy.com208.80.125.4
ns14.dnsmadeeasy.com208.80.127.4
ns15.dnsmadeeasy.com208.94.149.4


Domain is going to expire in less than a year time (0 years, 83 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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