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nature.com favicon nature.com

Excellent Practice29
Improvement Could be Made14
Critical Issues to Attend8
Jul 6, 2020 08:45 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Make your site more secure by using HTTPS instead of HTTP.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   maps   museum   science   wars  

Title
Nature

Words count: 1    Unique Words: 1    Length: 6 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-breaking discovery, and is read by thought-leaders and decision-makers around the world.

Words count: 32    Length: 250 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Nature www.nature.com/
First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  advertising  article  brain  briefing  browse  cells  close  content  covid  david  electrons  enter  evidence  explore  faculty  forest  guide  idg  immune  institute  journal  jul  jun  limited  mcgovern  mdash  nature  news  pandemic  policy  positions  rsquo  science  search  sign  structures  subject  university  views 

Top 20 Keywords
Total Terms Count: 1,300

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nature 31 2.38%
jul 21 1.62%
news 20 1.54%
views 10 0.77%
article 10 0.77%
brain 9 0.69%
science 8 0.62%
institute 8 0.62%
mdash 8 0.62%
rsquo 8 0.62%
covid 7 0.54%
jun 7 0.54%
content 7 0.54%
immune 6 0.46%
university 6 0.46%
journal 6 0.46%
guide 6 0.46%
cells 6 0.46%
evidence 5 0.38%
search 5 0.38%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0134210000072074

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(13)
Six months of coronavirus: the mysteries scientists are still racing to solve
Featured Content
Advertisement
News & Comment
Latest Reviews & Analysis
Latest Research
Collections
Trending - Altmetric
Explore our content
Journal information
Search
nature.com sitemap

<H3>

(42)
A guide to R — the pandemic’s misunderstood metric
Welcome anyons! Physicists find best evidence yet for long-sought 2D structures
Structural cells are key regulators of organ-specific immune responses
Daily briefing: Cosmologists are mapping invisible magnetic fields that pervade the Universe
Reset Sustainable Development Goals for a pandemic world
Six months of coronavirus: the mysteries scientists are still racing to solve
A guide to R — the pandemic’s misunderstood metric
Welcome anyons! Physicists find best evidence yet for long-sought 2D structures
Former Harvard researcher who sexually harassed postdoc sparks turmoil at Italian institute
Second Brazilian museum fire in two years reignites calls for reform
How Europe can fix its forests data gap
Atomic forces mapped out by lasers
An antiviral response beyond immune cells
Unexpected amount of blood-borne protein enters the young brain
Quantum fluctuations have been shown to affect macroscopic objects
A race to determine what drives COVID-19 severity
Method to combat Parkinson’s disease by astrocyte-to-neuron conversion
Strands of evidence about cancer evolution
Going back in time for an antibody to fight COVID-19
A step closer to secure global communication
Model system might reveal how coral cells take up and evict algae
Untying the insulating and superconducting orders in magic-angle graphene
Cryo-EM of elongating ribosome with EF-Tu•GTP elucidates tRNA proofreading
Wapl repression by Pax5 promotes V gene recombination by Igh loop extrusion
Chemical gradients in human enamel crystallites
Abrupt increase in harvested forest area over Europe after 2015
The Spinoff Prize 2020
Suppression of a SARS-CoV-2 outbreak in the Italian municipality of Vo’
A remnant planetary core in the hot-Neptune desert
A guide to R — the pandemic’s misunderstood metric
Observation of branched flow of light
Events
Jobs
Quick links
Discover content
Publish with us
Researcher services
Libraries & institutions
Advertising & partnerships
Career development
Regional websites
Legal & Privacy

<H4>

(10)
8th European Congress of Mathematics (ECM)
Accelerating Market Access in Rare Diseases
Accelerating Market Access in Rare Diseases
The Health Technology Assessment Course
International conference on Surface Metallurgical Coatings and Thin Film
Faculty Positions at IDG/McGovern Institute for Brain Research at Peking University
Faculty Positions at the Chinese Institute for Brain Research, Beijing (CIBR)
Talents Recruitment by Shandong First Medical University (Shandong Academy of Medical Sciences)
Seeking for Faculty Positions at University of Shanghai for Science and Technology
Faculty Positions at IDG/McGovern Institute for Brain Research at Peking University
<I> (7)Wapl
Wapl
<EM> (2)Nature Briefing
Nature


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
20.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nature.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://nature.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.05 seconds - 22.40 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.36 s 0.03 s 0.02 s 0.01 s 1.88 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (23,520 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (23,520 bytes) 11 Kb (10,624 bytes) 13 Kb (12,896 bytes) 82.38 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
5 redirections were detected for loading this page.

Using HTTPS
HTTPS is not implemented for your page.

WWW Resolve
Excellent! the websites http://www.nature.com/?error=cookies_not_supported&code=0d0251d0-57f4-4b89-9879-27b96ce52d2b and http://nature.com are resolved to the same url :http://www.nature.com/?error=cookies_not_supported&code=0d0251d0-57f4-4b89-9879-27b96ce52d2b

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://idp.nature.com/...grover&redirect_uri=https%3A%2F%2Fwww.nature.com%2Fnature
http://nature.com/natur...ype=review,news-and-views,perspective,hypothesis,analysis
http://nature.com/briefing/signup/?origin=Nature&originReferralPoint=EmailBanner
https://www.nature.com/my-account/alerts/subscribe-journal?list-id=1


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://idp.nature.com/...https%3A%2F%2Fwww.nature.com%2Fnature
http://nature.com/authors/editorial_policies/
https://www.nature.com/npg_/company_info/index.html
https://www.nature.com/npg_/press_room/press_releases.html
https://www.nature.com/authors/author_resources/index.html
https://www.nature.com/authors/peer_review/
https://www.nature.com/authors/editorial_policies/
https://www.nature.com/info/legal_notice.html
https://www.nature.com/info/accessibility_statement.html


You have 9 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
118 11 129


You have more than 100 links (129).

Internal Links (link to pages within this domain) - 118
URL Anchor Text
http://nature.com/#contentSkip to main content
http://nature.com/nature
https://www.nature.com/nature-research/aboutA Nature Research Journal
http://nature.com/#search-menuSearch
http://nature.com/nams/svc/myaccountMy Account
https://idp.nature.com/...https%3A%2F%2Fwww.nature.com%2FnatureLogin
http://nature.com/#menu1Explore our content
http://nature.com/#menu2Journal information
https://www.nature.com/nature/subscribeSubscribe
https://www.nature.com/articles/d41586-020-01989-zSix months of coronavirus: the...
http://nature.com/articles/d41586-020-02009-wA guide to R — the pandemic’s ...
http://nature.com/articles/d41586-020-01988-0Welcome anyons! Physicists fin...
http://nature.com/articles/s41586-020-2424-4Structural cells are key regul...
http://nature.com/articles/d41586-020-02022-zDaily briefing: Cosmologists a...
http://nature.com/nature/current-issue
http://nature.com/nature/current-issueContents
https://www.nature.com/nature/subscribeSubscribe
http://nature.com/newsNews & Comment
http://nature.com/articles/d41586-020-01999-xReset Sustainable Development ...
http://nature.com/articles/d41586-020-01989-zSix months of coronavirus: the...
http://nature.com/articles/d41586-020-02009-wA guide to R — the pandemic’s ...
http://nature.com/articles/d41586-020-01988-0Welcome anyons! Physicists fin...
http://nature.com/articles/d41586-020-01987-1Former Harvard researcher who ...
http://nature.com/articles/d41586-020-01990-6Second Brazilian museum fire i...
http://nature.com/articles/d41586-020-01848-xHow Europe can fix its forests...
http://nature.com/natur...views,perspective,hypothesis,analysisLatest Reviews & Analysis
http://nature.com/articles/d41586-020-01913-5Atomic forces mapped out by la...
http://nature.com/articles/d41586-020-01916-2An antiviral response beyond i...
http://nature.com/articles/d41586-020-01791-xUnexpected amount of blood-bor...
http://nature.com/articles/d41586-020-01914-4Quantum fluctuations have been...
http://nature.com/articles/d41586-020-01915-3A race to determine what drive...
http://nature.com/articles/d41586-020-01817-4Method to combat Parkinson’s d...
http://nature.com/articles/d41586-020-01815-6Strands of evidence about canc...
http://nature.com/articles/d41586-020-01816-5Going back in time for an anti...
http://nature.com/articles/d41586-020-01779-7A step closer to secure global...
http://nature.com/articles/d41586-020-01715-9Model system might reveal how ...
http://nature.com/nature/researchLatest Research
http://nature.com/articles/s41586-020-2459-6Untying the insulating and sup...
http://nature.com/articles/s41586-020-2447-xCryo-EM of elongating ribosome...
http://nature.com/articles/s41586-020-2454-yWapl repression by Pax5 promot...
http://nature.com/articles/s41586-020-2433-3Chemical gradients in human en...
http://nature.com/articles/s41586-020-2438-yAbrupt increase in harvested f...
http://nature.com/nature/collectionsCollections
http://nature.com/collections/gbcgfccheaThe Spinoff Prize 2020
http://www.nature.com/natureevents/scienceEvents
https://www.nature.com/...s/event/university-of-primorska-506038th European Congress of Mathe...
https://www.nature.com/...reers/events/event/celforpharma-92269Accelerating Market Access in ...
https://www.nature.com/...reers/events/event/celforpharma-92267Accelerating Market Access in ...
https://www.nature.com/...reers/events/event/celforpharma-92263The Health Technology Assessme...
https://www.nature.com/...rs/events/event/olc-conferences-91937International conference on Su...
http://www.nature.com/naturejobs/scienceJobs
https://www.nature.com/...stitute-for-brain-research-pku-705305Faculty Positions at IDG/McGov...
https://www.nature.com/...titute-for-brain-research-cibr-707235Faculty Positions at the Chine...
https://www.nature.com/...demy-of-medical-sciences-sdams-709137Talents Recruitment by Shandon...
https://www.nature.com/...or-science-and-technology-usst-711641Seeking for Faculty Positions ...
https://www.nature.com/...stitute-for-brain-research-pku-711643Faculty Positions at IDG/McGov...
https://www.nature.com/info/privacyPrivacy Policy
http://nature.com/brief...ature&originReferralPoint=EmailBannerSign up for Nature Briefing
http://nature.com/nature/researchResearch
http://nature.com/newsNews
http://nature.com/opinionOpinion
http://nature.com/research-analysisResearch Analysis
http://nature.com/careersCareers
http://nature.com/books-cultureBooks and Culture
http://nature.com/nature/podcastPodcasts
http://nature.com/nature/videoarchiveVideos
http://nature.com/nature/current-issueCurrent Issue
http://nature.com/nature/browse-issuesBrowse Issues
http://nature.com/nature/articlesBrowse Articles
http://nature.com/nature/collectionsBrowse Collections
http://nature.com/nature/browse-subjectsBrowse Subjects
https://www.nature.com/...nt/alerts/subscribe-journal?list-id=1Sign up for alerts
http://nature.com/nature/aboutAbout the Journal
http://nature.com/nature/for-authorsFor Authors
http://nature.com/nature/for-refereesFor Referees
http://nature.com/nature/awardsAwards
http://nature.com/nature/subscribeSubscribe
http://mts-nature.nature.com/Submit manuscript
http://nature.com/search/advancedAdvanced search
http://nature.com/subjectsExplore articles by subject
http://nature.com/naturecareersFind a job
http://nature.com/authors/index.htmlGuide to authors
http://nature.com/authors/editorial_policies/Editorial policies
https://www.nature.com/npg_/company_info/index.htmlAbout us
https://www.nature.com/npg_/press_room/press_releases.htmlPress releases
https://press.nature.com/Press office
https://support.nature.com/support/homeContact us
https://www.nature.com/siteindexJournals A-Z
https://www.nature.com/subjects/Articles by subject
https://nano.nature.com/Nano
https://www.nature.com/protocolexchange/Protocol Exchange
https://www.nature.com/authors/author_resources/index.htmlGuide to Authors
https://www.nature.com/authors/peer_review/Guide to Referees
https://www.nature.com/authors/editorial_policies/Editorial policies
http://www.nature.com/openresearch/publishing-with-npg/Open access
https://www.nature.com/reprints/Reprints & permissions
https://www.springernature.com/gp/authors/research-dataResearch data
https://authorservices.springernature.com/go/nrLanguage editing
https://authorservices....pringernature.com/scientific-editing/Scientific editing
https://masterclasses.nature.com/Nature Masterclasses
...

External Links (link to pages on other websites) - 11
URL Anchor Text
http://dx.doi.org/10.1038/s41586-020-2488-1Suppression of a SARS-CoV-2 ou...
http://dx.doi.org/10.1038/s41586-020-2421-7A remnant planetary core in th...
http://dx.doi.org/10.1038/d41586-020-02009-wA guide to R — the pandemic’s ...
http://dx.doi.org/10.1038/s41586-020-2376-8Observation of branched flow o...
https://www.facebook.com/nature/Nature on Facebook
https://twitter.com/nresearchnews?lang=enNature on Twitter
https://www.youtube.com/channel/UCvCLdSgYdSTpWcOgEJgi-ngNature on YouTube
https://www.natureindex.com/Nature Index
http://www.naturechina.comNature China
https://www.natureasia.com/ja-jp/Nature Japan
https://www.natureasia.com/ko-kr/Nature Korea

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
8 7 1


1 images do not have Alt values.

Image URL - 8
URL ALT Text
https://badges.altmetric.com/?size=64&score=3703&types=mbrtttwfScore 3703
https://badges.altmetric.com/?size=64&score=1024&types=mmbrttwfScore 1024
https://badges.altmetric.com/?size=64&score=962&types=mrtttttfScore 962
https://badges.altmetric.com/?size=64&score=881&types=mbrttttfScore 881
http://nature.com/static/images/logos/nature-careers-logo.f6ff1c1c64.svgNature Careers
http://nature.com/static/images/logos/nature research-white-150.f4acf77e0c.svgNature Research
http://nature.com/static/images/logos/sn-logo-white.ea63208b81.svgSpringer Nature
https://verify.nature.com/verify/nature.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 2 4


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://nature.com/static/css/grade-c-150.a1fbc7e356.cssstylesheet
http://nature.com/static/css/nature-homepage-150.ac93126aad.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
9 3 12


You have 9 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://nature.com/static/js/nature-150-bundle.9168060063.js
https://verify.nature.com/verify/nature.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nature.com/newsNews & Comment
https://twitter.com/nresearchnews?lang=enNature on Twitter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
554
Excellent! You do have a lot of root domains (554) linked to your site nature.com.

554
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,815
  Facebook Shares 5,327
  Facebook Comments 1,341
  Tweets 846
  LinkedIn 450

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/nature/
Twitter Accounthttps://twitter.com/nresearchnews?lang=en
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nature.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,209th most visited website in the world.
982th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (5 - springerlink.com, biomedcentral.com, natureasia.com, nutritionj.com, springernature.com) hosted on the same server as nature.com (ip : 199.232.64.95).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.64.95) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 331 days old ( 1st registered on : 1994-08-11 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 32 days from today ( expires on : 2020-08-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
nature.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-08-11 2019-01-24 2020-08-09
25 years, 331 days old 1 year, 165 days ago 0 years, 32 days from today
25 years, 331 days old


Domain Name Servers used by nature.com
DNS Name IP Address
pdns1.ultradns.net204.74.108.1
pdns2.ultradns.net204.74.109.1
pdns3.ultradns.org199.7.68.1
pdns4.ultradns.org199.7.69.1
pdns5.ultradns.info204.74.114.1
pdns6.ultradns.co.uk204.74.115.1


Domain is going to expire in less than a year time (0 years, 32 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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