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nature.com favicon nature.com

Excellent Practice31
Improvement Could be Made15
Critical Issues to Attend6
May 3, 2020 10:30 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     32
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   energy   museum   planet   science   television  

Title
Nature

Words count: 1    Unique Words: 1    Length: 6 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ground-breaking discovery, and is read by thought-leaders and decision-makers around the world.

Words count: 32    Length: 250 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Nature www.nature.com/
First published in 1869, Nature is the world’s leading multidisciplinary science journal. Nature publishes the finest peer-reviewed research that drives ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academy  advertising  apr  aquatic  article  authors  brain  briefing  browse  cancer  close  conference  content  coronavirus  covid  current  development  disease  drug  explore  guide  interaction  issue  journal  librarian  methyl  nature  news  policy  response  reveals  sciences  search  stress  study  subjects  tail  university  vaccines  views 

Top 20 Keywords
Total Terms Count: 1,240

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nature 34 2.74%
apr 26 2.10%
news 21 1.69%
views 13 1.05%
sciences 10 0.81%
article 10 0.81%
coronavirus 9 0.73%
covid 7 0.56%
drug 7 0.56%
vaccines 6 0.48%
explore 6 0.48%
journal 6 0.48%
subjects 5 0.40%
development 5 0.40%
interaction 5 0.40%
content 5 0.40%
brain 5 0.40%
search 5 0.40%
cancer 5 0.40%
briefing 4 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0114314000042074

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(11)
Scores of coronavirus vaccines are in competition — how will scientists choose the best?
Featured Content
Advertisement
News & Comment
Latest Reviews & Analysis
Latest Research
Collections
Trending - Altmetric
Search
nature.com sitemap

<H3>

(43)
Pick of the coronavirus papers: Immune system shows abnormal response to COVID-19
Hopes rise for coronavirus drug remdesivir
A SARS-CoV-2 protein interaction map reveals targets for drug repurposing
Daily briefing: How desperate measures might shorten the coronavirus vaccine timeline — and at what risk
Pick of the coronavirus papers: Immune system shows abnormal response to COVID-19
Scores of coronavirus vaccines are in competition — how will scientists choose the best?
Hopes rise for coronavirus drug remdesivir
Show evidence that apps for COVID-19 contact-tracing are secure and effective
Post-pandemic economic overhaul will take more than tweaks
Let Africa into the market for COVID-19 diagnostics
As lockdowns lift, new hazards lurk in the water
Risk factor for Alzheimer’s disease breaks the blood–brain barrier
Manganese catalyst enables exploration of the magic methyl effect
Brain–spleen connection aids antibody production
A catalogue of cancer-driving mutations in healthy tissue
When it rains, lava pours
Pancreatic cancer hidden in plain sight
Electric control of a spin current has potential for low-power computing
Gut pain sensors help to combat infection
Matter–antimatter symmetry violated
Tracking inequalities in education around the globe
A SARS-CoV-2 protein interaction map reveals targets for drug repurposing
Exploring dynamical phase transitions with cold atoms in an optical  cavity
Convergent genes shape budding yeast pericentromeres
Plant 22-nt siRNAs mediate translational repression and stress adaptation
Tail-propelled aquatic locomotion in a theropod dinosaur
Nature Index 2020 Cancer
The race for coronavirus vaccines: a graphical guide
Pseudoscience and COVID-19 — we’ve had enough already
Tail-propelled aquatic locomotion in a theropod dinosaur
A SARS-CoV-2 protein interaction map reveals targets for drug repurposing
Events
Jobs
Nature menu
Nature Research menu
Discover content
Publish with us
Researcher services
Libraries & institutions
Advertising & partnerships
Career development
Regional websites
Legal & Privacy

<H4>

(14)
IFNANE 2020
ICET 2020 IEEE The 3rd International Conference on Electronics Technology (IEEE ICET 2020)--Ei Compendex & Scopus
3rd Chromosomal Instability as a Driver of Human Disease Conference
8th European Congress of Mathematics (ECM)
4th International Neuroscience and Biological Psychiatry ISBS Symposium "TRANSLATIONAL NEUROSCIENCE OF STRESS"
PhD Position on “Simulating Cytoskeletal Dynamics”
Tenured and Tenure-track Faculty Positions at University of Chinese Academy of Sciences (UCAS)
PhD position - Highly integrated data processing for detectors
Associate Optical Engineer
High-level Postdoctoral research fellow recruitment - The international Joint Center for Biomedical Innovation (JCBI), Henan University : Kaifeng, China
Our Journals
Subjects
More
Quick links
<I> (4)Nature
Nature
APOE4
Spinosaurus
<EM> (2)Nature Briefing
Nature


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
34.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nature.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://nature.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.14 seconds - 19.58 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.19 s 0.02 s 0.02 s 0.01 s 1.79 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
22 Kb (22,326 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
22 Kb (22,326 bytes) 10 Kb (10,100 bytes) 12 Kb (12,226 bytes) 82.61 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
5 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.nature.com/?error=cookies_not_supported&code=f843980b-a3c8-49a9-94aa-454db06ce11e and http://nature.com are resolved to the same url :http://www.nature.com/?error=cookies_not_supported&code=f843980b-a3c8-49a9-94aa-454db06ce11e

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://199.232.64.95 is forwarded to its domain name site https://www.nature.com/?error=cookies_not_supported&code=e36ce2e5-7035-48b5-8181-10e3aa88c822.

URL Rewrite
Non SEO Friendly URLs
https://idp.nature.com/...grover&redirect_uri=https%3A%2F%2Fwww.nature.com%2Fnature
http://nature.com/natur...ype=review,news-and-views,perspective,hypothesis,analysis
http://nature.com/briefing/signup/?origin=Nature&originReferralPoint=EmailBanner


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://idp.nature.com/...https%3A%2F%2Fwww.nature.com%2Fnature
http://nature.com/npg_/press_room/index.html
http://nature.com/npg_/index_npg.html
http://nature.com/authors/editorial_policies/
https://www.nature.com/npg_/company_info/index.html
https://www.nature.com/npg_/press_room/press_releases.html
https://www.nature.com/authors/author_resources/index.html
https://www.nature.com/authors/peer_review/
https://www.nature.com/authors/editorial_policies/
https://www.nature.com/info/legal_notice.html
https://www.nature.com/info/accessibility_statement.html


You have 11 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
133 11 144


You have more than 100 links (144).

Internal Links (link to pages within this domain) - 133
URL Anchor Text
http://nature.com/#contentSkip to main content
http://nature.com/#menuMenu
http://nature.com/nature
https://www.nature.com/nature/subscribeSubscribe
http://nature.com/#search-menuSearch
http://nature.com/nams/svc/myaccountMy Account
https://idp.nature.com/...https%3A%2F%2Fwww.nature.com%2FnatureLogin
https://www.nature.com/articles/d41586-020-01247-2Scores of coronavirus vaccines...
http://nature.com/articles/d41586-020-00502-wPick of the coronavirus papers...
http://nature.com/articles/d41586-020-01295-8Hopes rise for coronavirus dru...
http://nature.com/articles/s41586-020-2286-9A SARS-CoV-2 protein interacti...
http://nature.com/articles/d41586-020-01333-5Daily briefing: How desperate ...
http://nature.com/nature/current-issue
http://nature.com/nature/current-issueContents
https://www.nature.com/nature/subscribeSubscribe
http://nature.com/newsNews & Comment
http://nature.com/articles/d41586-020-00502-wPick of the coronavirus papers...
http://nature.com/articles/d41586-020-01247-2Scores of coronavirus vaccines...
http://nature.com/articles/d41586-020-01295-8Hopes rise for coronavirus dru...
http://nature.com/articles/d41586-020-01264-1Show evidence that apps for CO...
http://nature.com/articles/d41586-020-01222-xPost-pandemic economic overhau...
http://nature.com/articles/d41586-020-01265-0Let Africa into the market for...
http://nature.com/articles/d41586-020-01286-9As lockdowns lift, new hazards...
http://nature.com/natur...views,perspective,hypothesis,analysisLatest Reviews & Analysis
http://nature.com/articles/d41586-020-01152-8Risk factor for Alzheimer’s di...
http://nature.com/articles/d41586-020-01167-1Manganese catalyst enables exp...
http://nature.com/articles/d41586-020-01168-0Brain–spleen connection aids a...
http://nature.com/articles/d41586-020-01081-6A catalogue of cancer-driving ...
http://nature.com/articles/d41586-020-01091-4When it rains, lava pours
http://nature.com/articles/d41586-020-01103-3Pancreatic cancer hidden in pl...
http://nature.com/articles/d41586-020-01099-wElectric control of a spin cur...
http://nature.com/articles/d41586-020-01105-1Gut pain sensors help to comba...
http://nature.com/articles/d41586-020-01000-9Matter–antimatter symmetry vio...
http://nature.com/articles/d41586-020-00750-wTracking inequalities in educa...
http://nature.com/nature/researchLatest Research
http://nature.com/articles/s41586-020-2286-9A SARS-CoV-2 protein interacti...
http://nature.com/articles/s41586-020-2224-xExploring dynamical phase tran...
http://nature.com/articles/s41586-020-2244-6Convergent genes shape budding...
http://nature.com/articles/s41586-020-2231-yPlant 22-nt siRNAs mediate tra...
http://nature.com/articles/s41586-020-2190-3Tail-propelled aquatic locomot...
http://nature.com/nature/collectionsCollections
http://nature.com/collections/hfgbcehageNature Index 2020 Cancer
http://www.nature.com/natureevents/scienceEvents
https://www.nature.com/...events/event/genoteq-healthcare-89465IFNANE 2020
https://www.nature.com/naturecareers/events/event/czes-90507ICET 2020 IEEE The 3rd Interna...
https://www.nature.com/...ts/event/fusion-conferences-ltd-878093rd Chromosomal Instability as...
https://www.nature.com/...s/event/university-of-primorska-506038th European Congress of Mathe...
https://www.nature.com/...nal-stress-and-behavior-society-764234th International Neuroscience...
http://www.nature.com/naturejobs/scienceJobs
https://www.nature.com/...ics-julich-research-centre-fzj-687713PhD Position on “Simulating Cy...
https://www.nature.com/...inese-academy-of-sciences-ucas-692847Tenured and Tenure-track Facul...
https://www.nature.com/...ors-julich-research-centre-fzj-701995PhD position - Highly integrat...
https://www.nature.com/...-hughes-medical-institute-hhmi-708417Associate Optical Engineer
https://www.nature.com/...ng-china-henan-university-henu-708463High-level Postdoctoral resear...
https://www.nature.com/info/privacyPrivacy Policy
http://nature.com/brief...ature&originReferralPoint=EmailBannerSign up for Nature Briefing
http://nature.com/nature/researchResearch
http://nature.com/newsNews
http://nature.com/opinionOpinion
http://nature.com/research-analysisResearch Analysis
http://nature.com/careersCareers
http://nature.com/books-cultureBooks and Culture
http://nature.com/nature/podcastPodcasts
http://nature.com/nature/videoarchiveVideos
http://nature.com/nature/current-issueCurrent Issue
http://nature.com/nature/browse-issuesBrowse Issues
http://nature.com/nature/articlesBrowse Articles
http://nature.com/nature/collectionsBrowse Collections
http://nature.com/nature/browse-subjectsBrowse Subjects
http://nature.com/nature/aboutAbout the Journal
http://nature.com/nature/for-authorsFor Authors
http://nature.com/nature/for-refereesFor Referees
http://nature.com/nature/awardsAwards
http://nature.com/nature/subscribeSubscribe
http://nature.com/nature/e-alertE-alert
http://nature.com/nature/submit-onlineSubmit
http://nature.com/natureNature
http://nature.com/ncommsNature Communications
http://nature.com/nprotNature Protocols
http://nature.com/srepScientific Reports
http://nature.com/siteindexView all journals
http://nature.com/subjects/biological-sciencesBiological Sciences
http://nature.com/subjects/scientific-community-and-societyScientific Community & Society
http://nature.com/subjects/earth-and-environmental-sciencesEarth & Environmental Sciences
http://nature.com/subjects/health-sciencesHealth Sciences
http://nature.com/subjects/physical-sciencesPhysical Sciences
http://nature.com/subjectsView all subjects
https://support.nature.com/support/homeContact us
http://nature.com/authors/index.htmlAuthors & Referees
http://nature.com/libraries/index.htmlLibrarians
http://nature.com/advertising/index.htmlAdvertisers
http://nature.com/npg_/press_room/index.htmlPress
http://nature.com/npg_/index_npg.htmlAbout Nature Research
http://nature.com/search/advancedAdvanced search
http://nature.com/subjectsExplore articles by subject
http://nature.com/naturecareersFind a job
http://nature.com/authors/index.htmlGuide to authors
http://nature.com/authors/editorial_policies/Editorial policies
https://www.nature.com/npg_/company_info/index.htmlAbout us
https://www.nature.com/npg_/press_room/press_releases.htmlPress releases
...

External Links (link to pages on other websites) - 11
URL Anchor Text
http://dx.doi.org/10.1038/d41586-020-01221-yThe race for coronavirus vacci...
http://dx.doi.org/10.1038/d41586-020-01266-zPseudoscience and COVID-19 — w...
http://dx.doi.org/10.1038/s41586-020-2190-3Tail-propelled aquatic locomot...
http://dx.doi.org/10.1038/s41586-020-2286-9A SARS-CoV-2 protein interacti...
https://www.facebook.com/nature/
https://twitter.com/nresearchnews?lang=en
https://www.youtube.com/channel/UCvCLdSgYdSTpWcOgEJgi-ng
https://www.natureindex.com/Nature Index
http://www.naturechina.comNature China
https://www.natureasia.com/ja-jp/Nature Japan
https://www.natureasia.com/ko-kr/Nature Korea

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
9 8 1


1 images do not have Alt values.

Image URL - 9
URL ALT Text
http://nature.com/static/images/logos/nature-logo-40.21a62d60b0.svgNature
https://badges.altmetric.com/?size=64&score=4968&types=mbrttttfScore 4968
https://badges.altmetric.com/?size=64&score=3826&types=mbrttttfScore 3826
https://badges.altmetric.com/?size=64&score=3408&types=mbvrtttwScore 3408
https://badges.altmetric.com/?size=64&score=2099&types=mbrtttttScore 2099
http://nature.com/static/images/logos/nature-careers-logo.f6ff1c1c64.svgNature Careers
http://nature.com/stati...ges/logos/nature-research-logo-short-white.f70d6e888c.svgNature Research
http://nature.com/static/images/logos/sn-logo-white.ea63208b81.svgSpringer Nature
https://verify.nature.com/verify/nature.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 2 4


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://nature.com/static/css/grade-c-150.1ccbf4b395.cssstylesheet
http://nature.com/static/css/nature-homepage-150.3ba4715ec8.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
9 3 12


You have 9 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://nature.com/static/js/nature-150-bundle.410b675fdb.js
https://verify.nature.com/verify/nature.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nature.com/newsNews & Comment
https://twitter.com/nresearchnews?lang=en


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
554
Excellent! You do have a lot of root domains (554) linked to your site nature.com.

554
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,815
  Facebook Shares 5,327
  Facebook Comments 1,341
  Tweets 846
  LinkedIn 450

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/nature/
Twitter Accounthttps://twitter.com/nresearchnews?lang=en
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nature.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,135th most visited website in the world.
824th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (6 - nature.com, springerlink.com, biomedcentral.com, natureasia.com, nutritionj.com, springernature.com) hosted on the same server as nature.com (ip : 199.232.64.95).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.64.95) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 295 days old ( 1st registered on : 1994-08-11 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 68 days from today ( expires on : 2020-08-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
nature.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-08-11 1994-08-11 2020-08-09
25 years, 295 days old 25 years, 295 days ago 0 years, 68 days from today
25 years, 295 days old




Domain is going to expire in less than a year time (0 years, 68 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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