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scientificamerican.com favicon scientificamerican.com

Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend11
Jun 13, 2022 06:12 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 14 inline css components to an external style sheet file.
  • Reduce the number of domains hosted on the same server of your site scientificamerican.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     49
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Detailed Reviews

Related Category
Most related categories of this website.

business   careers   courses   dog   energy   science   television   video  

Title
Scientific American: Science News, Expert Analysis, Health Research - Scientific American

Words count: 10    Unique Words: 8    Length: 89 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
American 2
Scientific 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives.

Words count: 28    Length: 183 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Scientific American: Science News, Expert Analysis, ... www.scientificamerican.com/
Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

abortion  american  born  brain  climate  companies  conversation  covid  deaths  decrease  degraded  experiencesvanessa  expert  fighting  giant  health  healthpublic  helps  impact  improve  indoor  infantile  infants  kind  lives  micrometeoroidthe  mirror  password  recalls  remember  rights  rsquo  science  scientific  sign  space  study  telescope  vaccinated  women 

Top 20 Keywords
Total Terms Count: 740

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
science 14 1.89%
health 13 1.76%
covid 7 0.95%
rsquo 6 0.81%
american 6 0.81%
telescope 5 0.68%
healthpublic 5 0.68%
scientific 5 0.68%
vaccinated 4 0.54%
mirror 4 0.54%
climate 4 0.54%
space 4 0.54%
improve 4 0.54%
abortion 4 0.54%
impact 3 0.41%
deaths 3 0.41%
degraded 3 0.41%
expert 3 0.41%
companies 3 0.41%
study 3 0.41%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
118180000001240

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
AI Can Predict Potential Nutrient Deficiencies from Space

<H2>

(18)
Innovations In: Health Equity
Why You Can’t Remember Being Born: A Look at ‘Infantile Amnesia’
We Need to Improve Indoor Air Quality: Here’s How and Why
Innovations In: Health Equity
Why You Can’t Remember Being Born: A Look at ‘Infantile Amnesia’
We Need to Improve Indoor Air Quality: Here’s How and Why
Renewable Energy Credits Allow Companies to Overstate Emissions Reductions
On Three Different Continents, Rural Health Strains under the Weight of the Coronavirus
‘Superworms’ Eat—and Survive on—Polystyrene
Oil Companies Tee Up the Next Supreme Court Climate Showdown
Webb Telescope’s Giant Mirror Struck by Micrometeoroid
Most Popular
Current Issue
Special Report
Editor's Picks
Videos
Podcasts
Support Science Journalism

<H3>

(18)
James Webb Space Telescope Set to Study Two Strange Super-Earths
Blaming Gay Men for Monkeypox Will Harm Everyone
How to Compare COVID Deaths for Vaccinated and Unvaccinated People
How the Brain ‘Constructs’ the Outside World
Webb Telescope’s Giant Mirror Struck by Micrometeoroid
Artificial General Intelligence Is Not as Imminent as You Might Think
The Science of Abortion Rights
Lost Women of Science: Season 2
COVID Deaths Left Orphans: To Their Loss, Add Lifelong Health Risks
The Black Hole in the Middle of our Galaxy Looks like This
How Junk Science Is Being Used against Trans Kids
AI Helps Small City Pull Toxic Lead Water Service Lines from the Ground Faster
COVID Dominated Their Science Lives: Here's What Four Experts Learned over Two Years
Hedgehogs Host the Evolution of Antibiotic Resistance
Meerkats Are Getting Climate Sick
'Where Are Vaccines for Little Kids?' and the Latest on Long COVID
Your Phone Could Be Used to Prosecute for Getting an Abortion: Here's How
If Sea Ice Melts in the Arctic, Do Trees Burn in California?
<EM> (1)Roe v. Wade
<STRONG> (2)Support science journalism.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.05 seconds - 452.34 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.23 s 0.03 s 0.02 s 0.01 s 1.81 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
23 Kb (22,617 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
23 Kb (22,617 bytes) 7 Kb (6,548 bytes) 16 Kb (16,069 bytes) 40.75 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.scientificamerican.com/ and http://scientificamerican.com are resolved to the same url :https://www.scientificamerican.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.scientificamerican.com/store/archive/?magazineFilterID=all
https://www.scientificamerican.com/...code=2019_sciam_StayInformed_NewsletterSignUp
https://www.scientificamerican.com/...nt=banner&utm_term=LP_CVP_v5_display_homepage
https://www.scientificamerican.com/.../?origincode=2019_sciam_adblockers_newsletter
https://www.scientificamerican.com/my-account/login/?s=1
https://www.scientificamerican.com/my-account/login/?s=1
https://www.scientificamerican.com/...ister/?origincode=2021-sciam-Register-Regwall
https://www.scientificamerican.com/my-account/login/?s=1


You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://scientificamerican.com/#sa_body
https://www.scientificamerican.com/...Informed_NewsletterSignUp
https://www.scientificamerican.com/...P_CVP_v5_display_homepage
https://www.scientificamerican.com/...iam_adblockers_newsletter
http://scientificamerican.com/#sa_body


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
98 13 111


You have more than 100 links (111).

Internal Links (link to pages within this domain) - 98
URL Anchor Text
http://scientificamerican.com/#sa_bodySkip to main content
https://www.scientificamerican.com/...ntific-american-magazine/Subscribe
https://www.scientificamerican.com/...ive/?magazineFilterID=allLatest Issues
https://www.scientificamerican.com/Scientific American
https://www.scientificamerican.com/checkout/#/cartCart 0
https://www.scientificamerican.com/...-account/forgot-password/Forgot password?
https://www.scientificamerican.com/my-account/register/Not yet registered?
https://www.scientificamerican.com/...Informed_NewsletterSignUpNewsletters
https://www.scientificamerican.com/...ntific-american-magazine/Subscribe
http://scientificamerican.com/#advanced-searchAdvanced Search
https://www.scientificamerican.com/...The+Coronavirus+Outbreak/Coronavirus
https://www.scientificamerican.com/health/Health
https://www.scientificamerican.com/mind-and-brain/Mind & Brain
https://www.scientificamerican.com/environment/Environment
https://www.scientificamerican.com/technology/Technology
https://www.scientificamerican.com/space-and-physics/Space & Physics
https://www.scientificamerican.com/video/Video
https://www.scientificamerican.com/podcasts/Podcasts
https://www.scientificamerican.com/section/opinion/Opinion
https://www.scientificamerican.com/store/Store
https://www.scientificamerican.com/...ntific-american-magazine/Subscribe
https://www.scientificamerican.com/magazine/sa/2022/06-01/Current Issue
https://www.scientificamerican.com/store/shopping-cart/Cart0
https://www.scientificamerican.com/my-account/login/Sign In
https://www.scientificamerican.com/page/newsletter-sign-up/Newsletters
https://www.scientificamerican.com/...P_CVP_v5_display_homepageSubscribe
http://scientificamerican.com/#
https://www.scientificamerican.com/...vations-in-health-equity/InequalityInnovations In: Heal...
https://www.scientificamerican.com/...ook-at-infantile-amnesia/NeuroscienceWhy You Can’t Reme...
https://www.scientificamerican.com/...here-rsquo-s-how-and-why/Public HealthWe Need to Improv...
https://www.scientificamerican.com/...-deficiencies-from-space/Artificial IntelligenceAI Can ...
https://www.scientificamerican.com/...vations-in-health-equity/InequalityInnovations In: Heal...
https://www.scientificamerican.com/...ook-at-infantile-amnesia/NeuroscienceWhy You Can’t Reme...
https://www.scientificamerican.com/...here-rsquo-s-how-and-why/Public HealthWe Need to Improv...
https://www.scientificamerican.com/...ate-emissions-reductions/Renewable EnergyRenewable Ener...
https://www.scientificamerican.com/...eight-of-the-coronavirus/Public HealthOn Three Differen...
https://www.scientificamerican.com/...d-survive-on-polystyrene/Biochemistry‘Superworms’ Eat—a...
https://www.scientificamerican.com/...e-court-climate-showdown/Fossil FuelsOil Companies Tee ...
https://www.scientificamerican.com/...struck-by-micrometeoroid/AstronomyWebb Telescope’s Gian...
http://scientificamerican.com/section/lateststoriesView All Stories
https://www.scientificamerican.com/...two-strange-super-earths/AstronomyJames Webb Space Tele...
https://www.scientificamerican.com/...eypox-will-harm-everyone/Public HealthBlaming Gay Men f...
https://www.scientificamerican.com/...-and-unvaccinated-people/EpidemiologyHow to Compare COV...
https://www.scientificamerican.com/...tructs-the-outside-world/NeuroscienceHow the Brain ‘Con...
https://www.scientificamerican.com/...struck-by-micrometeoroid/AstronomyWebb Telescope’s Gian...
https://www.scientificamerican.com/...nent-as-you-might-think1/Artificial IntelligenceArtific...
https://www.scientificamerican.com/...iam_adblockers_newsletter
https://www.scientificamerican.com/magazine/sa/2022/06-01/
https://www.scientificamerican.com/...ce-shows-how-to-catch-up/U.S. Kids Are Falling behind G...
https://www.scientificamerican.com/...tructs-the-outside-world/How the Brain 'Constructs' the...
https://www.scientificamerican.com/...-the-asteroid-apocalypse/How Mammals Conquered the Worl...
https://www.scientificamerican.com/...inally-coming-into-focus/Mysterious Fast Radio Bursts A...
https://www.scientificamerican.com/magazine/sa/2022/06-01/Get the issue
http://scientificamerican.com/repor...ience-of-abortion-rights/The Science of Abortion Rights
https://www.scientificamerican.com/...-health-and-good-science/Abortion Rights Are Good Healt...
https://www.scientificamerican.com/...ts-landmark-study-showed/Overturning Roe v. Wade Could ...
https://www.scientificamerican.com/...know-about-abortion-care/What the Supreme Court Should ...
https://www.scientificamerican.com/...u-486-mifepristone-works/How Medication Abortion with R...
http://scientificamerican.com/repor...ience-of-abortion-rights/View All Articles
https://www.scientificamerican.com/...sode-one-the-grasshopper/Lost Women of Science: Season ...
https://www.scientificamerican.com/...dd-lifelong-health-risks/Public HealthCOVID Deaths Left...
https://www.scientificamerican.com/...r-galaxy-looks-like-this/Black HolesThe Black Hole in t...
https://www.scientificamerican.com/...used-against-trans-kids2/PolicyHow Junk Science Is Bein...
https://www.scientificamerican.com/...s-from-the-ground-faster/Public HealthAI Helps Small Ci...
https://www.scientificamerican.com/...s-learned-over-two-years/Public HealthCOVID Dominated T...
https://www.scientificamerican.com/...of-antibiotic-resistance/Hedgehogs Host the Evolution o...
https://www.scientificamerican.com/...istance/#transcripts-bodyFull Transcript
http://scientificamerican.com/#
https://www.scientificamerican.com/...are-getting-climate-sick/Meerkats Are Getting Climate S...
https://www.scientificamerican.com/...te-sick/#transcripts-bodyFull Transcript
https://www.scientificamerican.com/...the-latest-on-long-covid/'Where Are Vaccines for Little...
https://www.scientificamerican.com/...g-covid/#transcripts-bodyFull Transcript
https://www.scientificamerican.com/...ng-an-abortion-heres-how/Your Phone Could Be Used to Pr...
https://www.scientificamerican.com/...res-how/#transcripts-bodyFull Transcript
https://www.scientificamerican.com/...trees-burn-in-california/If Sea Ice Melts in the Arctic...
https://www.scientificamerican.com/...ifornia/#transcripts-bodyFull Transcript
http://scientificamerican.com/podcasts/More Podcasts
https://www.scientificamerican.com/...ntific-american-magazine/Subscribe Now!
https://www.scientificamerican.com/arabic/العربية
https://www.scientificamerican.com/...age/return-refund-policy/Return & Refund Policy
https://www.scientificamerican.com/...bout-scientific-american/About
https://www.scientificamerican.com/pressroom/Press Room
https://www.scientificamerican.com/...-questions/subscriptions/FAQs
https://www.scientificamerican.com/...tact-us/customer-service/Contact Us
https://www.scientificamerican.com/page/sitemap/topics/Site Map
https://www.scientificamerican.com/mediakit/Advertise
https://www.scientificamerican.com/page/terms-of-use/Terms of Use
https://www.scientificamerican.com/page/privacy-policy/Privacy Policy
https://www.scientificamerican.com/...nsumer-privacy-statement/California Consumer Privacy St...
https://www.scientificamerican.com/page/international/International Editions
http://scientificamerican.com/#sa_bodyScroll To Top
https://www.scientificamerican.com/...ntific-american-magazine/See Subscription Options
https://www.scientificamerican.com/my-account/login/?s=1Sign in.
https://www.scientificamerican.com/my-account/login/?s=1Sign in
https://www.scientificamerican.com/...21-sciam-Register-RegwallCreate Account
https://www.scientificamerican.com/...ntific-american-magazine/See Subscription Options
https://www.scientificamerican.com/...ntific-american-magazine/Subscribe Now
https://www.scientificamerican.com/my-account/login/?s=1Sign in.

External Links (link to pages on other websites) - 13
URL Anchor Text
https://flex.acast.com/www.scientif...E96-4D08-81F61EF9CCB84E73Download
https://flex.acast.com/www.scientif...503-48B5-8FA581BEB902CB18Download
https://flex.acast.com/www.scientif...353-470A-917312C6A795CA34Download
https://flex.acast.com/www.scientif...F8E-49DE-A3F0C5D56AA29DF3Download
https://flex.acast.com/www.scientif...F98-4C87-968B6E4B029CC790Download
https://www.instagram.com/scientific_american/?hl=eninstagram
https://www.youtube.com/user/SciAmericanyoutube
https://twitter.com/sciamtwitter
https://www.facebook.com/ScientificAmericanfacebook
http://rss.sciam.com/ScientificAmerican-Globalrss
https://partnerships.nature.com/pro...re-research-custom-media/SA Custom Media
https://group.springernature.com/gp/group/about-usSpringer Nature
http://www.springernature.com/uswww.springernature.com/us

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
30 7 23


23 images do not have Alt values.

Image URL - 30
URL ALT Text
http://scientificamerican.com/publi...s/loader-eba9d808f62929c2c4c744e562eca7d9.gifLoading
https://static.scientificamerican.c...175-9A3BEBF60B392600.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...244-AD3D1C84C753921A.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...49F-BE332D313D00D165.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...1B7-9A6E7ABBBD9C3174.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...175-9A3BEBF60B392600.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...244-AD3D1C84C753921A.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...49F-BE332D313D00D165.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...28A-B283A44BC183C8BA.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...ABC-8F4D8C09FBD271DA.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...508-B592EB86CF088110.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...339-91117903C6C94997.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...46B-98350F3C6D488FCA.jpg?w=590&h=393&fit=crop
https://static.scientificamerican.c...434B99DAC8B1C_agenda.jpg?w=275&h=183&fit=crop
https://static.scientificamerican.c...7C64A43FE715E_agenda.jpg?w=275&h=183&fit=crop
https://static.scientificamerican.c...D9BEBC0D38A31_agenda.jpg?w=275&h=183&fit=crop
https://static.scientificamerican.c...5152B36A8B46D_agenda.jpg?w=275&h=183&fit=crop
https://static.scientificamerican.c...50F3C6D488FCA_agenda.jpg?w=275&h=183&fit=crop
https://static.scientificamerican.c...177FF23A683CC_agenda.jpg?w=275&h=183&fit=crop
https://static.scientificamerican.c...F8-8574-46E2-80BF414FB5153FFE_cover.jpg?w=340Scientific American Volume 326...
https://static.scientificamerican.c...-43A5-8FA3184543EA903B_agenda.jpg?w=275&h=183The Science of Abortion Rights
https://static.scientificamerican.c...41F2-AB50614F27CD9B82_source.jpg?w=1220&h=490Lost Women of Science: Season ...
https://static.scientificamerican.c...-4EE0-B79EE01CE098B0DE_agenda.jpg?w=450&h=253
https://static.scientificamerican.c...-4CA1-802EF419FA4C71BA_agenda.jpg?w=275&h=154
https://static.scientificamerican.c...-4967-9A8CC31EAAC89ED3_agenda.jpg?w=275&h=154
https://static.scientificamerican.c...-45AE-A20FD221A060FAB1_agenda.jpg?w=275&h=154
https://static.scientificamerican.c...-4ADC-AD83795A16B04289_agenda.jpg?w=275&h=154
https://static.scientificamerican.c...484FA146-8892-477F-B38D18775563CC9E_small.jpgHedgehogs Host the Evolution o...
https://static.scientificamerican.c...-4246-85DBD1C3E3F60EE7_source.png?w=385&h=375Support Science Journalism
http://scientificamerican.com/publi...ine-imgs-a1d8af6dd0d5f256121291c73c33d498.pngScientific American paper issu...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://scientificamerican.com/publi...urces/sa-c15cc1e643f30661682690710d6162d2.cssstylesheettext/css
http://scientificamerican.com/publi...es/icons-742382d06c2ee8300dd33b9ae799b010.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 4 18


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
http://scientificamerican.com/core/...dules/v1/core_assets/js/mura.min.js?v=7.1.213text/javascript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
https://cdnjs.cloudflare.com/ajax/libs/airbrake-js/1.0.7/client.min.js
http://scientificamerican.com/publi...rces/main-3a8439b55df725ac411770818d4d7bcf.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.scientificamerican.com/...Informed_NewsletterSignUpNewsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
416
Excellent! You do have a lot of root domains (416) linked to your site scientificamerican.com.

416
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,768
  Facebook Shares 5,722
  Facebook Comments 1,591
  Tweets 96
  LinkedIn 754

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/ScientificAmerican
Twitter Accounthttps://twitter.com/sciam
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site scientificamerican.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,506th most visited website in the world.
3,163th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (24 - zeit.de, howtogeek.com, dealnews.com, scientificamerican.com, spareroom.co.uk, youversion.com, whowhatwear.com, tubemogul.com, drf.com, donorschoose.org, capcom-unity.com, ngin.com, biblelens.com, grubstreet.com, lifesavvy.com, sciam.com, sportngin.com, whowhatwear.co.uk, onforb.es, cloudsavvyit.com, spareroom.com, inframationgroup.com, independentespanol.com, championshockeyleague.com) hosted on the same server as scientificamerican.com (ip : 146.75.30.49).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 146.75.30.49) is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 57 days old ( 1st registered on : 1997-05-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 307 days from today ( expires on : 2023-05-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
scientificamerican.com ( 22 characters )

Domain Registrar : EuroDNS S.A.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-05-02 2022-04-27 2023-05-02
25 years, 57 days old 0 years, 62 days ago 0 years, 307 days from today
25 years, 57 days old


Domain Name Servers used by scientificamerican.com
DNS Name IP Address
ns-1137.awsdns-14.org205.251.196.113
ns-1733.awsdns-24.co.uk205.251.198.197
ns-265.awsdns-33.com205.251.193.9
ns-918.awsdns-50.net205.251.195.150


Domain is going to expire in less than a year time (0 years, 307 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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