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theguardian.com favicon theguardian.com

Excellent Practice37
Improvement Could be Made6
Critical Issues to Attend8
May 14, 2020 06:23 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 56 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   culture   dog   multimedia   stories   television   video  

Title
News, sport and opinion from the Guardian's US edition | The Guardian

Words count: 11    Unique Words: 11    Length: 69 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

Words count: 19    Length: 128 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
News, sport and opinion from the Guardian's US edition ... www.theguardian.com/
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

american  app  biden  business  cases  conspiracy  coronavirus  covid  data  deaths  edition  election  guardian  health  lockdown  ndash  news  opinion  pandemic  planned  play  podcasts  public  putting  researcher  reveal  rsquo  search  sport  stars  started  stay  strand  strikes  switch  theory  trump  vaccine  video  viral 

Top 20 Keywords
Total Terms Count: 2,709

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
coronavirus 43 1.59%
covid 36 1.33%
news 22 0.81%
trump 22 0.81%
rsquo 22 0.81%
guardian 19 0.70%
video 17 0.63%
pandemic 15 0.55%
edition 13 0.48%
play 12 0.44%
lockdown 12 0.44%
deaths 11 0.41%
conspiracy 10 0.37%
theory 10 0.37%
opinion 10 0.37%
health 10 0.37%
researcher 9 0.33%
viral 8 0.30%
election 8 0.30%
sport 8 0.30%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
3229460000812136

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(3)
News, sport and opinion from the Guardian's US edition
Explore our full coverage of the coronavirus outbreak
If you can read this then something has gone wrong

<H2>

(22)
Coronavirus
Headlines
Coronavirus explained
Coronavirus US
Coronavirus around the world
Coronavirus in depth
CV explained thrasher
Spotlight
Opinion
Coronavirus newsletter
Sports
Today in Focus
Podcast Trump versus Biden: the 2020 pandemic election
Listen to previous episodes
Culture
email sign up
Across the country
Around the world
Explore
Video
In pictures
Contact the Guardian

<H3>

(94)
US unemployment 36m Americans now out of work as another 3m file for benefits
US unemployment 36m Americans now out of work as another 3m file for benefits
Where is the CDC? How Trump sidelined the public health agency in a pandemic
Where is the CDC? How Trump sidelined the public health agency in a pandemic
Live Coronavirus US: whistleblower to testify on need for measures to prevent 'darkest winter'
Live Coronavirus US: whistleblower to testify on need for measures to prevent 'darkest winter'
A disgraced scientist and a viral video How a Covid conspiracy theory started
A disgraced scientist and a viral video How a Covid conspiracy theory started
Revealed Long-troubled US oil firms are capitalizing on coronavirus assistance
'Obamagate' Trump deepens conspiracy theory with Biden unmasking move
Justice department US judge asks if Michael Flynn should be held in contempt for perjury
Grazing hell 200 escaped goats hoof it through California neighborhood
First Thing The FBI thinks China could hack US vaccine research
Melissa Etheridge Son, Beckett Cypher, dies aged 21
Amy Winehouse Stilettos in Island Records auction for coronavirus
Japan Suicide rate reduces as Covid-19 lockdown shifts stress factors
California special election Republicans take back Katie Hill’s House seat
Mexico At least 35 people die in mass bad-alcohol poisoning
Children Are they less susceptible to coronavirus?
Naomi Klein How big tech plans to profit from the pandemic
Science podcast Will we need more than one vaccine?
Coronavirus map of the US Latest cases state by state
US prisons Why women dying in prisons are among the less visible victims of Covid-19
US-Mexico border Factories pressured to stay open despite Covid-19 risk
Parents Surrogates left holding the baby as coronavirus rules strand parents
US crime Covid-19 being used as weapon in attacks on US police and grocers
Global updates Deaths near 300,000 as WHO says Covid-19 may never disappear
Russia Moscow defends its 'exceptionally precise' Covid-19 death data
'Why should you cry?' Ghana's dancing pallbearers find new fame during Covid-19
'Moist Breath Zone' Earworm used to flatten Covid-19 curve
Nursing home carers tell their stories 'You don’t understand the stress we’re going through'
Donald Trump How the US president has berated, insulted and demeaned female reporters
Perfume Genius Set My Heart on Fire Immediately review – pop poet discovers new powers
Come-hither lions and sleazy owls When Disney classics are difficult
Plandemic How the debunked movie by discredited researcher Judy Mikovits went viral
Frontline hero The Rocky Mountain GP who healed America
Cuomo is letting billionaires plan New York's future. It doesn't have to be this way
Plandemic: how the debunked movie by discredited researcher Judy Mikovits went viral
Writers like Elena Ferrante are putting the pain of teenage girls centre stage
Trump's obsession with Obama is an attempt to distract from his failures
Snowflake or safety first? How face masks were drawn into Trump’s culture wars
The allure of Animal Crossing? You get to play God
MLS Will MLS and Liga MX merge to form a North American behemoth?
Dele Alli Spurs star injured during 'horrible' knifepoint robbery at home
F1 Sainz to race for Ferrari from 2021 as Ricciardo heads for McLaren
Premier League Brighton's Murray fears players being rushed back too soon
My favorite game France v Brazil, 1998 World Cup final
Shobushi Professional sumo wrestler dies at 28 from Covid-19
Writers like Elena Ferrante are putting the pain of teenage girls centre stage
Matt Damon Actor says his Ireland lockdown feels like 'a fairytale'
Books Best reading and audiobooks of 2020 so far
Extras Ricky Gervais and Stephen Merchant's take on celebrity is still irreverent, clever fun
Music Florence Pugh and Simon Armitage record lockdown poem together
Move on up! The most joyful dance clips to raise the spirits
'Potential theft' China hacking poses 'significant threat' to Covid-19 research, says FBI
Immigration US expelling hundreds of child migrants, citing coronavirus pandemic
Paul Manafort Ex-Trump campaign chair released from prison to home confinement
Nuclear weapons World arms spending hit $73bn last year – half of it by US
US Fed warns more cash is needed as figures reveal widening inequality
Nursing homes Firms seek legal immunity as Covid-19 spreads ‘like brushfire’
Covid in the cafeteria Hospitals leave workers in the dark over exposures
'Big Gretch' How the pandemic pushed Michigan's governor into the spotlight
Australia Questions remain over whether data collected by Covidsafe app could be accessed by US law enforcement
Cruises Deaths and hunger strikes point to mental health crisis on stranded ships
'It's a real battle' African authors fight for publishing independence
EU How coronavirus is reshaping Europe in dangerous ways
Spain Smugglers impregnated cardboard with cocaine, police say
Beer today, gone tomorrow Australian brewers tip 7.8m pints down the drain
Israel Ceremony planned to swear in Netanyahu-Gantz unity government
Sweden Family of Pakistani journalist await truth of his death
Fire and nausea I made Robert Pattinson’s ungodly pasta recipe
Live fast, die young Study reveals why some birds mature quicker
It's about time 10 meals that take 10 minutes, and 10 that take 10 hours
Tom Hardy Actor's 20 best film performances – ranked!
Donald Trump How the US president has berated, insulted and demeaned female reporters
US Trump says Fauci lockdown easing warning 'surprising'
US politics Mitch McConnell: Obama 'should have kept his mouth shut'
Anthony Fauci 'Serious consequences' if US exits lockdown too early
Explainer What does the 'R' number of coronavirus mean?
Our Iranian lockdown How coronavirus changed one couple’s life
'You know what the crime is' Trump stumped on Obamagate details
Thursday's best photos Graduation and Icelandic horses
Warhol in black, Bowie in the nude Victor Skrebneski shoots the stars
Training in isolation How athletes adapted to the coronavirus crisis
Fed warns more cash is needed as US figures reveal widening inequality
A disgraced scientist and a viral video: how a Covid conspiracy theory started
Wisconsin supreme court strikes down governor's stay-at-home order
Where is the CDC? How Trump sidelined the public health agency in a pandemic
Matt Damon says his Ireland lockdown feels like 'a fairytale'
'Obamagate': Trump seeks to draw Biden into conspiracy theory
Grazing hell: 200 escaped goats hoof it through California neighborhood
Surrogates left holding the baby as coronavirus rules strand parents
Live Coronavirus live news: global deaths near 300,000 as WHO says Covid-19 may never disappear
Coronavirus map of the US: latest cases state by state

<H4>

(6)
Wisconsin Supreme court strikes down governor's stay-at-home order
No insurance, no savings, no support What happens when LA's least privileged get Covid
South Dakota Governor threatens to sue over Sioux's coronavirus roadblocks
Wisconsin Supreme court strikes down governor's stay-at-home order
No insurance, no savings, no support What happens when LA's least privileged get Covid
South Dakota Governor threatens to sue over Sioux's coronavirus roadblocks
<I> (8)
<EM> (1)coronavirus outbreak
<STRONG> (2)The long read
The week explained


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.theguardian.com/us/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://theguardian.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.08 seconds - 1,627.54 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
18.60 s 0.14 s 0.13 s 0.03 s 10.42 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
130 Kb (130,203 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
130 Kb (130,203 bytes) 21 Kb (20,525 bytes) 110 Kb (109,678 bytes) 18.71 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
56 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.theguardian.com/us and http://theguardian.com are resolved to the same url :https://www.theguardian.com/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....port_subscribe%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com/?INTCMP=jobs_us_web_newheader
https://profile.theguardian.com/signin?INTCMP=DOTCOM_NEWHEADER_SIGNIN
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....port_subscribe%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com?INTCMP=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...ly?INTCMP=gdnwb_mawns_editorial_gweekly_GW_TopNav_US
https://jobs.theguardian.com?INTCMP=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...sign-up-to-stay-informed?INTCMP=us_briefing_thrasher
https://jobs.theguardian.com?INTCMP=NGW_FOOTER_US_GU_JOBS
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....port_subscribe%22,%22source%22:%22GUARDIAN_WEB%22%7D


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com/?INTCMP=jobs_us_web_newheader
https://profile.theguardian....n?INTCMP=DOTCOM_NEWHEADER_SIGNIN
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...s_editorial_gweekly_GW_TopNav_US
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...rmed?INTCMP=us_briefing_thrasher
https://jobs.theguardian.com?INTCMP=NGW_FOOTER_US_GU_JOBS
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D


You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
345 14 359


Too many links (359), it may be considered as spam!

Internal Links (link to pages within this domain) - 345
URL Anchor Text
http://theguardian.com/#maincontentSkip to main content
https://www.theguardian.com/usThe Guardian - Back to home
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DContribute
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DSubscribe
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DContribute
https://jobs.theguardian.com/?INTCMP=jobs_us_web_newheaderSearch jobs
https://profile.theguardian....n?INTCMP=DOTCOM_NEWHEADER_SIGNINSign in
https://profile.theguardian.com/public/editPublic profile
https://profile.theguardian.com/account/editAccount details
https://profile.theguardian.com/email-prefsEmails & marketing
https://manage.theguardian.com/membershipMembership
https://manage.theguardian.com/contributionsContributions
https://manage.theguardian.com/subscriptionsSubscriptions
https://profile.theguardian.com/signoutSign out
https://www.theguardian.com/preference/edition/usswitch to the US edition
https://www.theguardian.com/preference/edition/ukswitch to the UK edition
https://www.theguardian.com/preference/edition/auswitch to the Australia editi...
https://www.theguardian.com/preference/edition/intswitch to the International e...
https://www.theguardian.com/usNews
https://www.theguardian.com/us/commentisfreeOpinion
https://www.theguardian.com/us/sportSport
https://www.theguardian.com/us/cultureCulture
https://www.theguardian.com/us/lifeandstyleLifestyle
https://www.theguardian.com/us-newsUS news
https://www.theguardian.com/us-news/us-elections-2020Elections 2020
https://www.theguardian.com/worldWorld news
https://www.theguardian.com/us/environmentEnvironment
https://www.theguardian.com/footballSoccer
https://www.theguardian.com/us-news/us-politicsUS politics
https://www.theguardian.com/us/businessBusiness
https://www.theguardian.com/us/technologyTech
https://www.theguardian.com/scienceScience
https://www.theguardian.com/profile/editorialThe Guardian view
https://www.theguardian.com/index/contributorsColumnists
https://www.theguardian.com/tone/lettersLetters
https://www.theguardian.com/type/video+tone/commentOpinion videos
https://www.theguardian.com/cartoons/archiveCartoons
https://www.theguardian.com/footballSoccer
https://www.theguardian.com/sport/nflNFL
https://www.theguardian.com/sport/tennisTennis
https://www.theguardian.com/sport/mlbMLB
https://www.theguardian.com/football/mlsMLS
https://www.theguardian.com/sport/nbaNBA
https://www.theguardian.com/sport/nhlNHL
https://www.theguardian.com/us/filmFilm
https://www.theguardian.com/booksBooks
https://www.theguardian.com/musicMusic
https://www.theguardian.com/artanddesignArt & design
https://www.theguardian.com/us/tv-and-radioTV & radio
https://www.theguardian.com/stageStage
https://www.theguardian.com/music/classicalmusicandoperaClassical
https://www.theguardian.com/gamesGames
https://www.theguardian.com/fashionFashion
https://www.theguardian.com/foodFood
https://www.theguardian.com/tone/recipesRecipes
https://www.theguardian.com/lifeandstyle/love-and-sexLove & sex
https://www.theguardian.com/lifeandstyle/home-and-gardenHome & garden
https://www.theguardian.com/...ifeandstyle/health-and-wellbeingHealth & fitness
https://www.theguardian.com/lifeandstyle/familyFamily
https://www.theguardian.com/us/travelTravel
https://www.theguardian.com/us/moneyMoney
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DMake a contribution
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DSubscribe
https://www.theguardian.com/preference/edition/ukswitch to the UK edition
https://www.theguardian.com/preference/edition/auswitch to the Australia editi...
https://www.theguardian.com/preference/edition/intswitch to the International e...
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdownSearch jobs
https://discountcode.theguardian.comCoupons
https://puzzles.theguardian.com/downloadGuardian Puzzles app
https://www.theguardian.com/...e-guardian-for-mobile-and-tabletThe Guardian app
https://www.theguardian.com/videoVideo
https://www.theguardian.com/podcastsPodcasts
https://www.theguardian.com/inpicturesPictures
https://www.theguardian.com/email-newslettersNewsletters
https://www.theguardian.com/membershipInside the Guardian
https://www.theguardian.com/...s_editorial_gweekly_GW_TopNav_USGuardian Weekly
https://www.theguardian.com/crosswordsCrosswords
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdownSearch jobs
https://discountcode.theguardian.comCoupons
https://puzzles.theguardian.com/downloadGuardian Puzzles app
https://www.theguardian.com/us-newsUS
https://www.theguardian.com/us-news/us-elections-2020Elections 2020
https://www.theguardian.com/worldWorld
https://www.theguardian.com/us/environmentEnvironment
https://www.theguardian.com/footballSoccer
https://www.theguardian.com/us-news/us-politicsUS Politics
https://www.theguardian.com/us/businessBusiness
https://www.theguardian.com/us/technologyTech
https://www.theguardian.com/scienceScience
https://www.theguardian.com/world/coronavirus-outbreakCoronavirus
https://www.theguardian.com/...unemployment-us-data-coronavirusUS unemployment 36m Americans...
https://www.theguardian.com/...unemployment-us-data-coronavirusUS unemployment 36m Americans...
https://www.theguardian.com/...supreme-court-stay-at-home-orderWisconsin Supreme court strike...
https://www.theguardian.com/...equality-undocumented-healthcareNo insurance, no savings, no s...
https://www.theguardian.com/...roadblocks-south-dakota-governorSouth Dakota Governor threaten...
https://www.theguardian.com/...supreme-court-stay-at-home-orderWisconsin Supreme court strike...
https://www.theguardian.com/...equality-undocumented-healthcareNo insurance, no savings, no s...
https://www.theguardian.com/...roadblocks-south-dakota-governorSouth Dakota Governor threaten...
https://www.theguardian.com/...unemployment-us-data-coronavirus36m Americans now out of work ...
https://www.theguardian.com/...-the-cdc-trump-covid-19-pandemicWhere is the CDC? How Trump s...
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.google.co.uk/adv...earch?q=site:www.theguardian.comSearch
https://theguardian.newspapers.comDigital Archive
https://www.facebook.com/theguardianFacebook
https://twitter.com/guardianTwitter
https://theguardian.newspapers.comDigital Archive
https://itunes.apple.com/gb/...today-in-focus/id1440133626?mt=2Apple Podcasts
https://www.google.com/podca...aW5mb2N1cy9wb2RjYXN0LnhtbA%3D%3DGoogle Podcasts
https://open.spotify.com/show/2cSQmzYnf6LyrN0Mi6E64pSpotify
https://itunes.apple.com/gb/...today-in-focus/id1440133626?mt=2Apple Podcasts
https://www.google.com/podca...aW5mb2N1cy9wb2RjYXN0LnhtbA%3D%3DGoogle Podcasts
https://open.spotify.com/show/2cSQmzYnf6LyrN0Mi6E64pSpotify
https://theguardian.newspapers.comDigital newspaper archive
https://www.facebook.com/theguardianFacebook
https://twitter.com/guardianTwitter

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
46 0 46


Alt values are missing for all the images (46), it will be hard for search engines to include your site for image searches!

Image URL - 46
URL ALT Text
https://i.guim.co.uk/img/med...to=format&fit=max&s=ad9f3cce984c10aa1dc0bae6c3acc900
https://i.guim.co.uk/img/med...to=format&fit=max&s=5d779c977e49aa97cebfcc74229a52ec
https://i.guim.co.uk/img/med...to=format&fit=max&s=5a0166608b660d7b665c247d41a96dd4
https://i.guim.co.uk/img/med...to=format&fit=max&s=35ed72ebdcac01194ebe43ae7d7e763a
https://i.guim.co.uk/img/med...to=format&fit=max&s=eeee076b2f05734eb7527fc9748bfa68
https://i.guim.co.uk/img/med...to=format&fit=max&s=b6b2273b26a312d4cf77d17a4943ff7a
https://i.guim.co.uk/img/med...to=format&fit=max&s=c73d9641e7f8eb0e8b1a2319c67dfac9
https://i.guim.co.uk/img/med...to=format&fit=max&s=115ad7fc7f6bb72d1105555a1adaf0b5
https://i.guim.co.uk/img/med...to=format&fit=max&s=544b1a927fa4aa6e53157b3260d24a5e
https://i.guim.co.uk/img/med...to=format&fit=max&s=46e7cfd6549f890ac77d642bff37ea60
https://i.guim.co.uk/img/med...to=format&fit=max&s=6fe4348a31cb0bf69667c8d01a2abc75
https://i.guim.co.uk/img/med...to=format&fit=max&s=5971586f04d32b47f5f60b6beb8a380b
https://i.guim.co.uk/img/med...to=format&fit=max&s=1c09060756b50428ed828acd08fcdf1a
https://i.guim.co.uk/img/med...to=format&fit=max&s=6020d3a377b3e9f4bb842c0766849763
https://i.guim.co.uk/img/med...to=format&fit=max&s=68a431dec1f381375efaecb32ae99224
https://i.guim.co.uk/img/med...to=format&fit=max&s=bbcb7f57ca02365632f8a65752595a88
https://i.guim.co.uk/img/med...to=format&fit=max&s=b33af5f00f96eba8c6ec3350c930cf28
https://i.guim.co.uk/img/med...to=format&fit=max&s=6c468312cb3e492d9fc80a3bca9f6c62
https://i.guim.co.uk/img/med...to=format&fit=max&s=3f06fb46c6584d8939e85f5b9b4cd3f2
https://i.guim.co.uk/img/med...to=format&fit=max&s=26bdc800135e1d787cdfa69ef89232a2
https://i.guim.co.uk/img/med...to=format&fit=max&s=5fb6380f7f91c09e6b59d019d146f377
https://i.guim.co.uk/img/med...to=format&fit=max&s=3f06fb46c6584d8939e85f5b9b4cd3f2
https://i.guim.co.uk/img/med...to=format&fit=max&s=b38507486f7871d129e4add9278b1da5
https://i.guim.co.uk/img/med...to=format&fit=max&s=180883c9a3599f94b62b78111fdc7492
https://i.guim.co.uk/img/med...to=format&fit=max&s=8b558ac4fe6fb2c16f4ba1a34222a3ab
https://i.guim.co.uk/img/med...to=format&fit=max&s=6af2e26683ef797f1fa0bd496c71e77f
https://i.guim.co.uk/img/med...to=format&fit=max&s=b36f17a1aa5e82939a5df254869a5bd0
https://i.guim.co.uk/img/med...to=format&fit=max&s=a4280abde0929dd61388053aa7eefd1c
https://i.guim.co.uk/img/med...to=format&fit=max&s=2bb6f192d5f49de9acfaa1b512340ca3
https://i.guim.co.uk/img/med...to=format&fit=max&s=bf2db0939565f994da5150dfa1c582c6
https://i.guim.co.uk/img/med...to=format&fit=max&s=2158abddd5e54041ae2354a8e0e391e6
https://i.guim.co.uk/img/med...to=format&fit=max&s=52f24c0b7afa5116c401e170c1fcc71c
https://i.guim.co.uk/img/med...to=format&fit=max&s=2e651cf885f749f122b6ca4e4adda0c6
https://i.guim.co.uk/img/med...to=format&fit=max&s=c1f8657943dadac367399218b873f428
https://i.guim.co.uk/img/med...to=format&fit=max&s=b38507486f7871d129e4add9278b1da5
https://i.guim.co.uk/img/med...to=format&fit=max&s=d7d60aa0fe3096859a60262f8490b2dd
https://interactive.guim.co....shers/missing-something-v4-us2/hashed/e.a66e45f7.png
https://i.guim.co.uk/img/med...to=format&fit=max&s=6f8f8a108a1e90bf2614d9e31948f034
https://i.guim.co.uk/img/med...to=format&fit=max&s=58aca31de30d32543d587947747850f9
https://i.guim.co.uk/img/med...to=format&fit=max&s=34d0d3dcdc197655a4fb7ad51c31f889
https://i.guim.co.uk/img/med...to=format&fit=max&s=e23c8e7cfb0a98e516bf13049bdeb0ff
https://i.guim.co.uk/img/med...to=format&fit=max&s=7d897d1367036cdaff937d0ee37ea50d
https://i.guim.co.uk/img/med...to=format&fit=max&s=c84ed81c77039d3d908473e44f7fdc1b
https://i.guim.co.uk/img/med...to=format&fit=max&s=8a24051ef8cad4aa5a7dcfc81bd7280a
https://i.guim.co.uk/img/med...to=format&fit=max&s=71fa243f723be37a664610c0c7d27f99
https://sb.scorecardresearch.../p?c1=2&c2=6035250&cv=2.0&cj=1&cs_ucfr=0&comscorekw=


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
12 3 15


You have 12 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://assets.guim.co.uk/st...s/604b2ebbabe6fbd34bb8bfe848ce6628/facia.garnett.cssstylesheettext/css
https://assets.guim.co.uk/st...s/604b2ebbabe6fbd34bb8bfe848ce6628/facia.garnett.cssstylesheettext/css
https://assets.guim.co.uk/stylesheets/34c092721cd48ba90dfa205824941d3c/print.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
10 0 10


You have 10 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 0
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.theguardian.com/us-newsUS news
https://theguardian.newspapers.comDigital Archive


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-78705427-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
2,830
Excellent! You do have a lot of root domains (2,830) linked to your site theguardian.com.

2,830
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 966
  Facebook Shares 3,594
  Facebook Comments 498
  Tweets 77
  LinkedIn 12,027

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/theguardian
Twitter Accounthttps://twitter.com/guardian
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theguardian.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
118th most visited website in the world.
83th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain theguardian.com is the only one hosted on the server (ip : 151.101.201.111).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.201.111) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 329 days old ( 1st registered on : 1994-07-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 34 days from today ( expires on : 2024-07-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
theguardian.com ( 15 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-07-06 1994-07-06 2024-07-04
25 years, 329 days old 25 years, 329 days ago 4 years, 34 days from today
25 years, 329 days old




You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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