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theguardian.com favicon theguardian.com

Excellent Practice37
Improvement Could be Made6
Critical Issues to Attend8
Jun 19, 2020 08:26 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 57 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

courses   culture   multimedia   museum   science   stories   television   video  

Title
News, sport and opinion from the Guardian's US edition | The Guardian

Words count: 11    Unique Words: 11    Length: 69 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

Words count: 19    Length: 128 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
News, sport and opinion from the Guardian's US edition ... www.theguardian.com/
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

attend  baseball  black  book  brooks  cases  coronavirus  edition  election  fund  guardian  john  justice  league  life  live  lsquo  making  ndash  news  officer  opinion  people  play  police  protesters  racial  rally  removes  rsquo  running  search  sport  symbol  travel  trump  tulsa  video  viewed  white 

Top 20 Keywords
Total Terms Count: 2,889

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
trump 47 1.63%
coronavirus 29 1.00%
news 27 0.93%
rally 21 0.73%
rsquo 20 0.69%
guardian 18 0.62%
live 17 0.59%
tulsa 16 0.55%
protesters 14 0.48%
video 14 0.48%
ndash 13 0.45%
opinion 13 0.45%
edition 13 0.45%
sport 11 0.38%
justice 11 0.38%
election 11 0.38%
making 11 0.38%
black 11 0.38%
police 11 0.38%
white 10 0.35%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
32194140000821143

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(3)
News, sport and opinion from the Guardian's US edition
If you can read this then something has gone wrong
If you can read this then something has gone wrong

<H2>

(21)
Headlines
US protests
george-floyd-thrasher
Coronavirus US
Coronavirus around the world
CV explained thrasher
Spotlight
Opinion
Coronavirus newsletter
Sports
Today in Focus
Podcast Stranded at sea: the crew members trapped on cruise ships
Listen to previous episodes
Culture
email sign up
Across the country
Around the world
Explore
Video
In pictures
Contact the Guardian

<H3>

(94)
Oklahoma Tulsa still haunted by memory of white supremacist massacre on eve of Trump visit
'With freedom comes responsibility' How coronavirus has created a new split in US life
US income inequality Coronavirus has widened America's vast racial wealth gap, study finds
US elections 2020 Amy Klobuchar rules herself out as possible Biden running mate
John Bolton Pen America files brief opposing Trump's lawsuit aiming to block book
Malala Yousafzai Activist is full of 'joy and gratitude' after graduating from Oxford
Iran UN nuclear watchdog presses Iran for access to suspect sites
Alaska Abandoned bus made famous by movie Into the Wild removed by authorities
'Manipulated media' Twitter outs Trump for posting fake 'racist baby' video
Facebook Company removes Trump re-election ads that feature a Nazi symbol
Live Trump seems to threaten protesters who attend his rally in Tulsa
Live Trump seems to threaten protesters who attend his rally in Tulsa
Police How Starbucks, Target and Google fund departments through private donations
Police How Starbucks, Target and Google fund departments through private donations
Rayshard Brooks Brooks says justice system treats people 'like animals' in interview before his death
Rayshard Brooks Brooks says justice system treats people 'like animals' in interview before his death
Oklahoma Trump rally in Tulsa spurs renewed call for 1921 racial massacre reparations
Oklahoma Trump rally in Tulsa spurs renewed call for 1921 racial massacre reparations
The US healthcare workers who have died An amiable mason, a theater-loving nurse
Air travel during the pandemic What should I know – and how safe is it?
San Quentin Outcry after Covid-19 cases at California prison triple in two weeks
Coronavirus map of the US Latest cases state by state
Live news EU leaders meet virtually to discuss €750bn recovery fund
France How the PM's beard became symbol of coronavirus crisis
UK Watchdog investigates possible overcharging for hand sanitiser
Travel Air travel during the pandemic: what should I know – and how safe is it?
My pandemic epiphany Running a half marathon alone was incredible
Major League Baseball is making the error of a lifetime
Today in Focus Why is Trump's comeback rally in Tulsa: the site of a massacre?
My streaming gem Why you should watch Institute Benjamenta
Still in step How New York's dancers are coping with lockdown
Norah Jones 'I worried about being swallowed up by success'
In 1921, a white mob burned 'Black Wall Street' down. We still feel that legacy today
Don't be fooled. The US supreme court hasn't suddenly become leftwing
Bolton's book makes it clear: Trump is the amoral charlatan we knew he was
There are no heroes in the John Bolton v Donald Trump story
The super-secret code name of Trump’s ‘super-duper missile’ is … Donald Trump
Britain rejected Labour in 2019. Let’s learn the right lessons
Why protests aren't as dangerous for spreading coronavirus as you might think
Dystopia has arrived: a reality show where men compete to impregnate a woman
Major League Baseball is making the error of a lifetime
College sports SEC may bar tournaments in Mississippi over Confederate flag
Cheyenne Woods 'Golf is dominated by white men. The history runs deep'
'Football may not happen this year' Fauci casts doubt on NFL and college football until 2021
US sports are embracing social justice. The WNBA was doing it before it was cool
Olivier Giroud 'My body is ready to play a few more years at the best level'
Werner Herzog 'I'm fascinated by trash TV. The poet must not avert his eyes'
France L'amour is in the air again as French kissing returns on-screen
John Legend: Bigger Love Synths, snogging and schmaltz
Inmate #1: The Rise of Danny Trejo review Punchy portrait of a real-life tough guy
Disclosure Behind Laverne Cox's Netflix documentary on trans representation
You Should Have Left review Kevin Bacon v evil house in flat horror
Ranked Diana Ross's greatest songs
Neil Young Homegrown review – his great lost album, finally unearthed
US immigration Supreme court rejects bid to end Daca program
John Bolton President 'not fit for office' and lacks competency
'A sigh of relief' Dreamers and advocates celebrate Daca decision
Environment Trump administration will not regulate rocket fuel chemical in drinking water
Report Trump told meaning of holiday by black Secret Service agent
Donald Trump Senior official warns people at 'high risk' for coronavirus not to attend rally
California Half-brother of black man found hanged killed in police shooting
Jean Kennedy Smith Last surviving sibling of JFK dies aged 92
Croatia Police officers arrested over beating of Afghan asylum seeker
Finland Finns aghast Trump could think it's is part of Russia
Auckland shooting Police officer killed and suspect at large in New Zealand
Belarus Leader claims to have quashed foreign-backed revolt
India Delhi accuses China of preparing attack on border troops
Huawei reprisal China charges two detained Canadians with alleged espionage
China Anxiety in Beijing as officials battle new coronavirus outbreak
‘Boats arrive, people disappear’ A lone search for missing refugees in Greece
Ask Annalisa Barbieri I can't stand my in-laws. Why do I feel such rage towards them?
Explainer What is Juneteenth – and should it be a federal holiday in the US?
Top banana! 10 great ways to use the fruit (that aren't banana bread)
Doing my US tax return has made me re-evaluate my pre-lockdown life
Colonialism Is this the end for colonial-era statues?
John Bolton Democrats and Republicans react to bombshell book on Trump
Alaska Into the Wild abandoned bus airlifted from back country
US Rayshard Brooks says US justice system treats people 'like animals' in interview before his death
Napoli Fans flood streets in 'reckless' Coppa Italia celebrations
Explainer What is Juneteenth – and should it be a federal holiday in the US?
Premier League Players take a knee in support of Black Lives Matter movement as league returns
Friday's best photos Yoga lovers and a narcissistic bullfinch
Katie Waggett's best photograph Sunday worship with Joy
What's that coming over the hill? Photo Basel 2020's monster virtual art show
Ian Holm, star of Lord of the Rings, Alien and Chariots of Fire, dies aged 88
How coronavirus has created a new split in American life
Live Trump seems to threaten protesters who attend his rally in Tulsa – live updates
Major League Baseball is making the error of a lifetime
Twitter flags doctored video tweeted by Trump about 'racist baby' as manipulated media
Abandoned bus made famous by movie Into the Wild removed by Alaska authorities
Bolton's book makes it clear: Trump is the amoral charlatan we knew he was
How French PM's beard became symbol of coronavirus crisis
Facebook removes Trump re-election ads that feature a Nazi symbol
Don't be fooled. The US supreme court hasn't suddenly become leftwing

<H4>

(14)
Live Trump seems to threaten protesters who attend his rally in Tulsa
Oklahoma Officials ask Trump for plan to keep rally safe amid pandemic
Opinion In 1921, a white mob burned 'Black Wall Street' down. We still feel that legacy today
Live Trump seems to threaten protesters who attend his rally in Tulsa
Oklahoma Officials ask Trump for plan to keep rally safe amid pandemic
Opinion In 1921, a white mob burned 'Black Wall Street' down. We still feel that legacy today
Coronavirus live news US questions Beijing cluster figures
Coronavirus live news US questions Beijing cluster figures
Atlanta Trump defends officer who shot Rayshard Brooks as police call in sick
Rifles and racial slurs Armed counter-protesters confront Black Lives Matter rally in Ohio
Black Lives Matter movement Environmental justice means racial justice, say activists
Atlanta Trump defends officer who shot Rayshard Brooks as police call in sick
Rifles and racial slurs Armed counter-protesters confront Black Lives Matter rally in Ohio
Black Lives Matter movement Environmental justice means racial justice, say activists
<I> (8)
<EM> (2)coronavirus outbreak
<STRONG> (1)The week explained


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.theguardian.com/us/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://theguardian.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.15 seconds - 875.11 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
18.75 s 0.15 s 0.13 s 0.04 s 10.50 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
131 Kb (131,266 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
131 Kb (131,266 bytes) 22 Kb (21,582 bytes) 110 Kb (109,684 bytes) 19.68 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
57 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.theguardian.com/us and http://theguardian.com are resolved to the same url :https://www.theguardian.com/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....port_subscribe%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com/?INTCMP=jobs_us_web_newheader
https://profile.theguardian.com/signin?INTCMP=DOTCOM_NEWHEADER_SIGNIN
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....port_subscribe%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com?INTCMP=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...ly?INTCMP=gdnwb_mawns_editorial_gweekly_GW_TopNav_US
https://jobs.theguardian.com?INTCMP=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...sign-up-to-stay-informed?INTCMP=us_briefing_thrasher
https://jobs.theguardian.com?INTCMP=NGW_FOOTER_US_GU_JOBS
https://support.theguardian....ort_contribute%22,%22source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....port_subscribe%22,%22source%22:%22GUARDIAN_WEB%22%7D


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com/?INTCMP=jobs_us_web_newheader
https://profile.theguardian....n?INTCMP=DOTCOM_NEWHEADER_SIGNIN
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...s_editorial_gweekly_GW_TopNav_US
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdown
https://www.theguardian.com/...rmed?INTCMP=us_briefing_thrasher
https://jobs.theguardian.com?INTCMP=NGW_FOOTER_US_GU_JOBS
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7D


You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
349 14 363


Too many links (363), it may be considered as spam!

Internal Links (link to pages within this domain) - 349
URL Anchor Text
http://theguardian.com/#maincontentSkip to main content
https://www.theguardian.com/usThe Guardian - Back to home
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DContribute
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DSubscribe
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DContribute
https://jobs.theguardian.com/?INTCMP=jobs_us_web_newheaderSearch jobs
https://profile.theguardian....n?INTCMP=DOTCOM_NEWHEADER_SIGNINSign in
https://manage.theguardian.comAccount overview
https://manage.theguardian.com/public-settingsProfile
https://manage.theguardian.com/email-prefsEmails & marketing
https://manage.theguardian.com/account-settingsSettings
https://manage.theguardian.com/helpHelp
https://profile.theguardian.com/signoutSign out
https://www.theguardian.com/preference/edition/usswitch to the US edition
https://www.theguardian.com/preference/edition/ukswitch to the UK edition
https://www.theguardian.com/preference/edition/auswitch to the Australia editi...
https://www.theguardian.com/preference/edition/intswitch to the International e...
https://www.theguardian.com/usNews
https://www.theguardian.com/us/commentisfreeOpinion
https://www.theguardian.com/us/sportSport
https://www.theguardian.com/us/cultureCulture
https://www.theguardian.com/us/lifeandstyleLifestyle
https://www.theguardian.com/us-newsUS news
https://www.theguardian.com/us-news/us-elections-2020Elections 2020
https://www.theguardian.com/worldWorld news
https://www.theguardian.com/us/environmentEnvironment
https://www.theguardian.com/footballSoccer
https://www.theguardian.com/us-news/us-politicsUS politics
https://www.theguardian.com/us/businessBusiness
https://www.theguardian.com/us/technologyTech
https://www.theguardian.com/scienceScience
https://www.theguardian.com/profile/editorialThe Guardian view
https://www.theguardian.com/index/contributorsColumnists
https://www.theguardian.com/tone/lettersLetters
https://www.theguardian.com/type/video+tone/commentOpinion videos
https://www.theguardian.com/cartoons/archiveCartoons
https://www.theguardian.com/footballSoccer
https://www.theguardian.com/sport/nflNFL
https://www.theguardian.com/sport/tennisTennis
https://www.theguardian.com/sport/mlbMLB
https://www.theguardian.com/football/mlsMLS
https://www.theguardian.com/sport/nbaNBA
https://www.theguardian.com/sport/nhlNHL
https://www.theguardian.com/us/filmFilm
https://www.theguardian.com/booksBooks
https://www.theguardian.com/musicMusic
https://www.theguardian.com/artanddesignArt & design
https://www.theguardian.com/us/tv-and-radioTV & radio
https://www.theguardian.com/stageStage
https://www.theguardian.com/music/classicalmusicandoperaClassical
https://www.theguardian.com/gamesGames
https://www.theguardian.com/fashionFashion
https://www.theguardian.com/foodFood
https://www.theguardian.com/tone/recipesRecipes
https://www.theguardian.com/lifeandstyle/love-and-sexLove & sex
https://www.theguardian.com/lifeandstyle/home-and-gardenHome & garden
https://www.theguardian.com/...ifeandstyle/health-and-wellbeingHealth & fitness
https://www.theguardian.com/lifeandstyle/familyFamily
https://www.theguardian.com/us/travelTravel
https://www.theguardian.com/us/moneyMoney
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DMake a contribution
https://support.theguardian....2source%22:%22GUARDIAN_WEB%22%7DSubscribe
https://www.theguardian.com/preference/edition/ukswitch to the UK edition
https://www.theguardian.com/preference/edition/auswitch to the Australia editi...
https://www.theguardian.com/preference/edition/intswitch to the International e...
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdownSearch jobs
https://discountcode.theguardian.comCoupons
https://puzzles.theguardian.com/downloadGuardian Puzzles app
https://www.theguardian.com/...e-guardian-for-mobile-and-tabletThe Guardian app
https://www.theguardian.com/videoVideo
https://www.theguardian.com/podcastsPodcasts
https://www.theguardian.com/inpicturesPictures
https://www.theguardian.com/email-newslettersNewsletters
https://www.theguardian.com/membershipInside the Guardian
https://www.theguardian.com/...s_editorial_gweekly_GW_TopNav_USGuardian Weekly
https://www.theguardian.com/crosswordsCrosswords
https://jobs.theguardian.com...P=jobs_us_web_newheader_dropdownSearch jobs
https://discountcode.theguardian.comCoupons
https://puzzles.theguardian.com/downloadGuardian Puzzles app
https://www.theguardian.com/us-newsUS
https://www.theguardian.com/us-news/us-elections-2020Elections 2020
https://www.theguardian.com/worldWorld
https://www.theguardian.com/us/environmentEnvironment
https://www.theguardian.com/footballSoccer
https://www.theguardian.com/us-news/us-politicsUS Politics
https://www.theguardian.com/us/businessBusiness
https://www.theguardian.com/us/technologyTech
https://www.theguardian.com/scienceScience
http://theguardian.com/us-news/series/guardian-us-briefingFirst Thing: get our morning b...
https://www.theguardian.com/...supremacist-massacre-trump-rallyOklahoma Tulsa still haunted ...
https://www.theguardian.com/...ump-rayshard-brooks-george-floydLive Trump seems to threaten p...
https://www.theguardian.com/...y-safe-amid-coronavirus-pandemicOklahoma Officials ask Trump f...
https://www.theguardian.com/...1-massacre-trump-violence-legacyOpinion In 1921, a white mob b...
https://www.theguardian.com/...ump-rayshard-brooks-george-floydLive Trump seems to threaten p...
https://www.theguardian.com/...y-safe-amid-coronavirus-pandemicOklahoma Officials ask Trump f...
https://www.theguardian.com/...1-massacre-trump-violence-legacyOpinion In 1921, a white mob b...
https://www.theguardian.com/...supremacist-massacre-trump-rallyTulsa still haunted by memory ...
https://www.theguardian.com/...us-bars-restaurants-two-americas'With freedom comes responsibi...
https://www.theguardian.com/...who-vaccine-doses-latest-updatesCoronavirus live news US quest...
https://www.theguardian.com/...who-vaccine-doses-latest-updatesCoronavirus live news US quest...
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.google.co.uk/adv...earch?q=site:www.theguardian.comSearch
https://theguardian.newspapers.comDigital Archive
https://www.facebook.com/theguardianFacebook
https://twitter.com/guardianTwitter
https://theguardian.newspapers.comDigital Archive
https://itunes.apple.com/gb/...today-in-focus/id1440133626?mt=2Apple Podcasts
https://www.google.com/podca...aW5mb2N1cy9wb2RjYXN0LnhtbA%3D%3DGoogle Podcasts
https://open.spotify.com/show/2cSQmzYnf6LyrN0Mi6E64pSpotify
https://itunes.apple.com/gb/...today-in-focus/id1440133626?mt=2Apple Podcasts
https://www.google.com/podca...aW5mb2N1cy9wb2RjYXN0LnhtbA%3D%3DGoogle Podcasts
https://open.spotify.com/show/2cSQmzYnf6LyrN0Mi6E64pSpotify
https://theguardian.newspapers.comDigital newspaper archive
https://www.facebook.com/theguardianFacebook
https://twitter.com/guardianTwitter

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
48 0 48


Alt values are missing for all the images (48), it will be hard for search engines to include your site for image searches!

Image URL - 48
URL ALT Text
https://i.guim.co.uk/img/med...to=format&fit=max&s=0345c22db162adfd8f31c42c222c00f5
https://i.guim.co.uk/img/med...to=format&fit=max&s=b9c0bbc50c1d56c413ebe94ea1dddeb3
https://i.guim.co.uk/img/med...to=format&fit=max&s=1427ae0c3af62553905ee8019223bdb6
https://i.guim.co.uk/img/med...to=format&fit=max&s=19b36b42e0fe0ce7d208df42267cc2a8
https://i.guim.co.uk/img/med...to=format&fit=max&s=b0a5beea7478c11072300185c9c0abd8
https://i.guim.co.uk/img/med...to=format&fit=max&s=8fdbe6cc319402cc6692f8d5e29b0716
https://i.guim.co.uk/img/med...to=format&fit=max&s=56c8c104ead529ed95cd5b1bb7a23512
https://i.guim.co.uk/img/med...to=format&fit=max&s=5bb5444887808653855c79be6848ebdd
https://i.guim.co.uk/img/med...to=format&fit=max&s=159ff1d418b13566564585222f1345fd
https://i.guim.co.uk/img/med...to=format&fit=max&s=46e7cfd6549f890ac77d642bff37ea60
https://i.guim.co.uk/img/med...to=format&fit=max&s=69d29c4f93925d2b0ca927bceeef89dc
https://i.guim.co.uk/img/med...to=format&fit=max&s=ab37f2ccce23d2f3d854600d4a5c8b97
https://i.guim.co.uk/img/med...to=format&fit=max&s=6bc2ee31487a649134e700de5c4aab71
https://i.guim.co.uk/img/med...to=format&fit=max&s=5bb5444887808653855c79be6848ebdd
https://i.guim.co.uk/img/med...to=format&fit=max&s=9994c324342c351f211eb69def5f821c
https://i.guim.co.uk/img/med...to=format&fit=max&s=68cb5723d0dd20709ed24a31195b642c
https://i.guim.co.uk/img/med...to=format&fit=max&s=dfdd3517200e053ca0ce9191d6f48e22
https://i.guim.co.uk/img/med...to=format&fit=max&s=8d622f8ca28602de8732b10b0708dfa7
https://i.guim.co.uk/img/med...to=format&fit=max&s=0a68b853fe07a1f7594347560e76fc5e
https://i.guim.co.uk/img/med...to=format&fit=max&s=a05ae173b99b75a5b1ac5dbd641034f8
https://i.guim.co.uk/img/med...to=format&fit=max&s=4d30f58c7b3efed3afebe8a3acdb51a1
https://i.guim.co.uk/img/med...to=format&fit=max&s=dbc97c79baba8f1efcc4c37848691b7b
https://i.guim.co.uk/img/med...to=format&fit=max&s=386186d885a2c7b5c93c5d6ebe56af19
https://i.guim.co.uk/img/med...to=format&fit=max&s=7fd18ba0ac24f5bd251b970613259e0b
https://i.guim.co.uk/img/med...to=format&fit=max&s=6b91ddefb0bd23eda10aee9732f8b0a7
https://i.guim.co.uk/img/med...to=format&fit=max&s=040f98b2d80959252448a81f89674ced
https://i.guim.co.uk/img/med...to=format&fit=max&s=c16b1b268b4d79b9f36031ffba3b39d5
https://i.guim.co.uk/img/med...to=format&fit=max&s=1c615585252ab6a42da0f048834d3341
https://i.guim.co.uk/img/med...to=format&fit=max&s=68cb5723d0dd20709ed24a31195b642c
https://i.guim.co.uk/img/med...to=format&fit=max&s=44efb487a84e085626d495b0e92d3836
https://i.guim.co.uk/img/med...to=format&fit=max&s=43050d25d1f901e7569986d418e5f766
https://i.guim.co.uk/img/med...to=format&fit=max&s=01a46844e68dfe06fefab44aed9e281e
https://i.guim.co.uk/img/med...to=format&fit=max&s=99f7337364b5dad1364b13b83255c5e5
https://i.guim.co.uk/img/med...to=format&fit=max&s=3e5b875fc2f412761d5a39eb484742e1
https://i.guim.co.uk/img/med...to=format&fit=max&s=8ff94fdff0ea55d279bfd134986bcb38
https://i.guim.co.uk/img/med...to=format&fit=max&s=c1f8657943dadac367399218b873f428
https://i.guim.co.uk/img/med...to=format&fit=max&s=b1a4cce5011c7049eca78edd61a80929
https://i.guim.co.uk/img/med...to=format&fit=max&s=6fb40341fbfd871ea6c1abdaf7ec374f
https://interactive.guim.co....shers/missing-something-v4-us2/hashed/e.a66e45f7.png
https://i.guim.co.uk/img/med...to=format&fit=max&s=b60324a39f91927f2fa1accf1da47b0c
https://i.guim.co.uk/img/med...to=format&fit=max&s=7d6b54d3d95422d5cb6c161216cab23a
https://i.guim.co.uk/img/med...to=format&fit=max&s=62322d19562d965384464994e9d168de
https://i.guim.co.uk/img/med...to=format&fit=max&s=438a5450a91e76e13a177661cd16baf4
https://i.guim.co.uk/img/med...to=format&fit=max&s=b06605fd2fc9a10e47e57f7b7a907cab
https://i.guim.co.uk/img/med...to=format&fit=max&s=6c9a06221e816ff23a56c6306627187b
https://i.guim.co.uk/img/med...to=format&fit=max&s=c4031e1cb7612aeb90147d4a0dd23293
https://i.guim.co.uk/img/med...to=format&fit=max&s=d3e8acb12ee691e96f6935792c35a205
https://sb.scorecardresearch.../p?c1=2&c2=6035250&cv=2.0&cj=1&cs_ucfr=0&comscorekw=


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
11 3 14


You have 11 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://assets.guim.co.uk/st...s/b1df12e2e6fe0bf1d39f77531429cf86/facia.garnett.cssstylesheettext/css
https://assets.guim.co.uk/st...s/b1df12e2e6fe0bf1d39f77531429cf86/facia.garnett.cssstylesheettext/css
https://assets.guim.co.uk/stylesheets/34c092721cd48ba90dfa205824941d3c/print.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
9 0 9


You have 9 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 0
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.theguardian.com/us-newsUS news
https://theguardian.newspapers.comDigital Archive


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-78705427-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
2,830
Excellent! You do have a lot of root domains (2,830) linked to your site theguardian.com.

2,830
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 966
  Facebook Shares 3,594
  Facebook Comments 498
  Tweets 77
  LinkedIn 12,027

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/theguardian
Twitter Accounthttps://twitter.com/guardian
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theguardian.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
123th most visited website in the world.
88th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - guardian.co.uk) hosted on the same server as theguardian.com (ip : 199.232.65.111).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.65.111) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 5 days old ( 1st registered on : 1994-07-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
3 years, 358 days from today ( expires on : 2024-07-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
theguardian.com ( 15 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-07-06 2017-07-05 2024-07-04
26 years, 5 days old 3 years, 6 days ago 3 years, 358 days from today
26 years, 5 days old


Domain Name Servers used by theguardian.com
DNS Name IP Address
dns1.p04.nsone.net198.51.44.4
dns2.p04.nsone.net198.51.45.4
dns3.p04.nsone.net198.51.44.68
dns4.p04.nsone.net198.51.45.68
ns01.theguardiandns.com45.54.51.1
ns02.theguardiandns.com45.54.51.65
ns03.theguardiandns.com45.54.51.129
ns04.theguardiandns.com45.54.51.193


You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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