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wired.co.uk favicon wired.co.uk

Excellent Practice35
Improvement Could be Made12
Critical Issues to Attend5
Mar 28, 2024 03:09 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
  • Move the 2 inline css components to an external style sheet file.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     19
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

courses   culture   photos   science   startups   stories   technology   video  

Title
WIRED - The Latest in Technology, Science, Culture and Business | WIRED

Words count: 10    Unique Words: 9    Length: 71 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
WIRED 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Words count: 27    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
WIRED - The Latest in Technology, Science, Culture and ... www.wired.co.uk/
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

big  bring  business  covered  culture  future  latest  science  stories  technology  wired  wiredtiktok 

Top 20 Keywords
Total Terms Count: 39

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
wired 3 7.69%
latest 3 7.69%
technology 3 7.69%
science 3 7.69%
culture 3 7.69%
business 3 7.69%
bring 1 2.56%
future 1 2.56%
big 1 2.56%
stories 1 2.56%
covered 1 2.56%
wiredtiktok 1 2.56%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
134250010012064

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
WIRED

<H2>

(34)
Most Recent
Today’s Picks
The Deaths of Effective Altruism
Inside the Creation of the World’s Most Powerful Open Source AI Model
‘$5,000 to Save a Life Is a Bargain’
The White House Puts New Guardrails on Government Use of AI
Meet the Designer Behind Neuralink’s Surgical Robot
The Baltimore Bridge Collapse Is About to Get Even Messier
Online Conspiracies About the Baltimore Bridge Collapse Are Out of Control
‘Malicious Activity’ Hits the University of Cambridge’s Medical School
Longreads
The Science of Crypto Forensics Survives a Court Battle—for Now
Here Comes the Flood of Plug-In Hybrids
Meta Kills a Crucial Transparency Tool At the Worst Possible Time
Is AI the Future of NPCs?
The 25 Best Movies on Max (aka HBO Max) Right Now
Sci-Fi Author Vernor Vinge, Who First Wrote of the AI Singularity, Dead at 79
Our Favorite Garmin Smartwatches Are on Sale
The Best Nintendo Switch Accessories
The Best Lubes for Every Occasion
Antiabortion Disinformation Ads Ran Rampant on Facebook
The Real Reason Some Abortion Pill Patients Go to the ER
RFK Jr. Announces VP Pick Is a Tech Entrepreneur Who Has Given His Campaign a Lot of Money
The Next Generation of Cancer Drugs Will Be Made in Space
Why the Baltimore Bridge Collapsed So Quickly
Enjoy Your Favorite Wine Before Climate Change Destroys It
Judges Block US Extradition of WikiLeaks Founder Julian Assange—for Now
Chinese Hackers Charged in Decade-Long Global Spying Rampage
Security News This Week: Apple Chip Flaw Leaks Secret Encryption Keys
Reviews and Buying Guides
WIRED Classics
Trending Stories
TOP STORIES IN THE LAST 48 HOURS
Videos

<H3>

(25)
The Mayor of London Enters the Bullshit Cinematic Universe
8 Google Employees Invented Modern AI. Here’s the Inside Story
Can Reddit Survive Its Own IPO?
Javier Bardem Is Menacing and Thrilling in Dune: Part Two—and a Soulful Teddy Bear IRL
How the Pentagon Learned to Use Targeted Ads to Find Its Targets—and Vladimir Putin
The Best Accessories for Your PlayStation 5
Blackmagic’s Full-Frame Cinema Camera 6K Is the Upgrade I Didn’t Know I Needed
12 Great Couches You Can Order Online
The 9 Best Drones for Every Budget
DJI’s Latest Air 3 Drone Does It All Brilliantly, Without Busting the Bank
Inside the Battle to Define Mental Illness
What Really Happened When Google Ousted Timnit Gebru
The Gospel of Wealth According to Marc Benioff
The Devastating Allure of Medical Miracles
Hollywood Bets On a Future of Quick Clips and Tiny Screens
Marine Biologist Answers Fish Questions From Twitter | Tech Support
Cardiologist Answers Heart Questions From Twitter | Tech Support
Egyptologist Answers Ancient Egypt Questions From Twitter
John Malkovich Answers the Web's Most Searched Questions
'Avatar: The Last Airbender' Cast Answer Avatar's Most Googled Questions
Javier Bardem Answers the Web's Most Searched Questions
Margaret Qualley Answers the Web's Most Searched Questions
Dermatologist Answers More Skin Questions From Twitter | Tech Support
Mechanical Engineer Answers Car Questions From Twitter
AI Mixologist vs. Human Bartender
<H6>
(1)
Select international site
<I> (1)Chevron
<EM> (2)Dune: Part Two
WIRED


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
65.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.wired.com/feed/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://wired.co.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://wired.co.uk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.74 seconds - 253.68 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
26.82 s 0.21 s 0.19 s 0.05 s 15.02 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
188 Kb (187,721 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
188 Kb (187,721 bytes) 0 Kb (298 bytes) 187 Kb (187,423 bytes) 0.16 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.wired.co.uk and http://wired.co.uk are resolved to the same url :https://www.wired.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://151.101.210.194 is forwarded to https://www.wired.com/, instead of to its domain name site wired.co.uk.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
102 83 185


Too many links (185), it may be considered as spam!

Internal Links (link to pages within this domain) - 102
URL Anchor Text
http://wired.co.uk/#main-contentSkip to main content
http://wired.co.uk/account/savedView saved stories
http://wired.co.uk/
http://wired.co.uk/category/security/Security
http://wired.co.uk/category/gear/Gear
http://wired.co.uk/category/backchannel/Backchannel
http://wired.co.uk/category/business/Business
http://wired.co.uk/category/science/Science
http://wired.co.uk/category/culture/Culture
http://wired.co.uk/category/ideas/Ideas
http://wired.co.uk/search/SearchSearch
http://wired.co.uk/category/security/Security
http://wired.co.uk/category/gear/Gear
http://wired.co.uk/category/backchannel/Backchannel
http://wired.co.uk/category/business/Business
http://wired.co.uk/category/science/Science
http://wired.co.uk/category/culture/Culture
http://wired.co.uk/category/ideas/Ideas
http://wired.co.uk/podcasts/Podcasts
http://wired.co.uk/video/Video
http://wired.co.uk/category/wiredinsider/WIRED Insider
http://wired.co.uk/tag/wired-consulting/WIRED Consulting
http://wired.co.uk/story/deaths-of-effective-altruism/
http://wired.co.uk/story/deaths-of-effective-altruism/The Deaths of Effective Altrui...
http://wired.co.uk/story...-most-powerful-open-source-ai-model/
http://wired.co.uk/story...-most-powerful-open-source-ai-model/Inside the Creation of the Wor...
http://wired.co.uk/story/elie-hassenfeld-givewell-ea/
http://wired.co.uk/story/elie-hassenfeld-givewell-ea/‘$5,000 to Save a Life Is a Ba...
http://wired.co.uk/story...new-guardrails-government-use-of-ai/
http://wired.co.uk/story...new-guardrails-government-use-of-ai/The White House Puts New Guard...
http://wired.co.uk/story...ralinks-surgical-robot-afshin-mehin/
http://wired.co.uk/story...ralinks-surgical-robot-afshin-mehin/Meet the Designer Behind Neura...
http://wired.co.uk/story...-chain-disruption-francis-scott-key/
http://wired.co.uk/story...-chain-disruption-francis-scott-key/The Baltimore Bridge Collapse ...
http://wired.co.uk/story...bridge-collapse-conspiracy-theories/
http://wired.co.uk/story...bridge-collapse-conspiracy-theories/Online Conspiracies About the ...
http://wired.co.uk/story...e-medical-school-malicious-activity/
http://wired.co.uk/story...e-medical-school-malicious-activity/‘Malicious Activity’ Hits the ...
http://wired.co.uk/story...f-london-sadiq-khan-ulez-conspiracy/
http://wired.co.uk/story...f-london-sadiq-khan-ulez-conspiracy/The Mayor of London Enters the...
http://wired.co.uk/story...vented-modern-ai-transformers-paper/
http://wired.co.uk/story...vented-modern-ai-transformers-paper/8 Google Employees Invented Mo...
http://wired.co.uk/story/inside-reddit-protest-ipo/
http://wired.co.uk/story/inside-reddit-protest-ipo/Can Reddit Survive Its Own IPO...
http://wired.co.uk/story/javier-bardem-dune-part-two/
http://wired.co.uk/story/javier-bardem-dune-part-two/Javier Bardem Is Menacing and ...
http://wired.co.uk/story...-to-find-targets-and-vladimir-putin/
http://wired.co.uk/story...-to-find-targets-and-vladimir-putin/How the Pentagon Learned to Us...
http://wired.co.uk/story...ce-of-crypto-forensics-court-battle/
http://wired.co.uk/story...ce-of-crypto-forensics-court-battle/The Science of Crypto Forensic...
http://wired.co.uk/story...-comes-the-flood-of-plug-in-hybrids/Here Comes the Flood of Plug-I...
http://wired.co.uk/story...ansparency-tool-worst-possible-time/Meta Kills a Crucial Transpare...
http://wired.co.uk/story...i-non-player-characters-npcs-future/
http://wired.co.uk/story...i-non-player-characters-npcs-future/Is AI the Future of NPCs?
http://wired.co.uk/story/best-movies-hbo-max-right-now/The 25 Best Movies on Max (aka...
http://wired.co.uk/story/vernor-vinge-obituary-singularity/Sci-Fi Author Vernor Vinge, Wh...
http://wired.co.uk/story...nd-fitness-tracker-deals-march-2024/
http://wired.co.uk/story...nd-fitness-tracker-deals-march-2024/Our Favorite Garmin Smartwatch...
http://wired.co.uk/gallery/best-nintendo-switch-accessories/The Best Nintendo Switch Acces...
http://wired.co.uk/gallery/best-lubes/The Best Lubes for Every Occas...
http://wired.co.uk/story...am-anti-abortion-ads-disinformation/
http://wired.co.uk/story...am-anti-abortion-ads-disinformation/Antiabortion Disinformation Ad...
http://wired.co.uk/story...t-er-visit-myth-debunk-mifepristone/The Real Reason Some Abortion ...
http://wired.co.uk/story/rfk-jr-vp-pick-nicole-shanahan/RFK Jr. Announces VP Pick Is a...
http://wired.co.uk/story...e-made-in-space-bioorbit-katie-king/
http://wired.co.uk/story...e-made-in-space-bioorbit-katie-king/The Next Generation of Cancer ...
http://wired.co.uk/story...ision-emergency-mass-casualty-event/Why the Baltimore Bridge Colla...
http://wired.co.uk/story...e-before-climate-change-destroys-it/Enjoy Your Favorite Wine Befor...
http://wired.co.uk/story...-extradite-court-decision-wikileaks/
http://wired.co.uk/story...-extradite-court-decision-wikileaks/Judges Block US Extradition of...
http://wired.co.uk/story...hacking-espionage-charges-sanctions/Chinese Hackers Charged in Dec...
http://wired.co.uk/story...le-m-chip-flaw-leak-encryption-keys/Security News This Week: Apple...
http://wired.co.uk/gallery/best-ps5-accessories/
http://wired.co.uk/gallery/best-ps5-accessories/The Best Accessories for Your ...
http://wired.co.uk/review/blackmagic-cinema-camera-6k/
http://wired.co.uk/review/blackmagic-cinema-camera-6k/Blackmagic’s Full-Frame Cinema...
http://wired.co.uk/gallery/best-couches/
http://wired.co.uk/gallery/best-couches/12 Great Couches You Can Order...
http://wired.co.uk/gallery/best-drones/
http://wired.co.uk/gallery/best-drones/The 9 Best Drones for Every Bu...
http://wired.co.uk/review/dji-air-3/
http://wired.co.uk/review/dji-air-3/DJI’s Latest Air 3 Drone Does ...
http://wired.co.uk/2010/12/ff-dsmv/
http://wired.co.uk/2010/12/ff-dsmv/Inside the Battle to Define Me...
http://wired.co.uk/story...imnit-gebru-ai-what-really-happened/
http://wired.co.uk/story...imnit-gebru-ai-what-really-happened/What Really Happened When Goog...
http://wired.co.uk/story...of-wealth-according-to-marc-benioff/
http://wired.co.uk/story...of-wealth-according-to-marc-benioff/The Gospel of Wealth According...
http://wired.co.uk/story...astating-allure-of-medical-miracles/
http://wired.co.uk/story...astating-allure-of-medical-miracles/The Devastating Allure of Medi...
http://wired.co.uk/story...ure-of-quick-clips-and-tiny-screens/
http://wired.co.uk/story...ure-of-quick-clips-and-tiny-screens/Hollywood Bets On a Future of ...
http://wired.co.uk/video/series/tech-supportTech Support
http://wired.co.uk/video/series/tech-supportTech Support
http://wired.co.uk/video/series/tech-supportTech Support
http://wired.co.uk/video...eries/google-autocomplete-inverviewsAutocomplete Interview
http://wired.co.uk/video...s/wired-s-50-most-searched-questions50. Most Googled
http://wired.co.uk/video...eries/google-autocomplete-inverviewsAutocomplete Interview
http://wired.co.uk/video...eries/google-autocomplete-inverviewsAutocomplete Interview
http://wired.co.uk/video/series/tech-supportTech Support
...

External Links (link to pages on other websites) - 83
URL Anchor Text
https://www.wired.com/category/politics/Politics
https://shop.wired.com/Merch
https://www.wired.com/category/politics/Politics
https://shop.wired.com/Merch
https://www.wired.com/newsletterNewsletters
https://www.wired.com/magazineMagazine
https://www.wired.com/tag/wired-events/Events
https://jobs.wired.com/?source=navbarJobs
https://www.wired.com/couponsCoupons
https://www.wired.com/most-recent/Most Recent
https://www.wired.com/category/backchannel/Longreads
https://www.wired.com/category/business/Business
https://www.wired.com/category/culture/Culture
https://www.wired.com/category/gear/Gear
https://www.wired.com/category/politics/Politics
https://www.wired.com/category/science/Science
https://www.wired.com/category/security/Security
https://www.wired.com/category/gear/reviews/Reviews
https://www.wired.com/category/gear/buying-guides/Buying Guides
https://www.wired.com/newsletter/classicsWIRED Classics
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1Here Comes the Flood of Plug-I...
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1Why the Baltimore Bridge Colla...
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1The Baltimore Bridge Collapse ...
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1
https://www.wired.com/st...dd-435d-a1a3-d550fad35118_popular4-1Online Conspiracies About the ...
https://www.wired.com/videoVideos
https://www.wired.com/vi...-tech-support-marine-biology-supporticonPlay
https://www.wired.com/vi...-tech-support-marine-biology-supportMarine Biologist Answers Fish ...
https://www.wired.com/vi.../watch/wi-tech-support-heart-supporticonPlay
https://www.wired.com/vi.../watch/wi-tech-support-heart-supportCardiologist Answers Heart Que...
https://www.wired.com/vi...ancient-egypt-questions-from-twittericonPlay
https://www.wired.com/vi...ancient-egypt-questions-from-twitterEgyptologist Answers Ancient E...
https://www.wired.com/vi...views-wi-autocomplete-john-malkovichiconPlay
https://www.wired.com/vi...views-wi-autocomplete-john-malkovichJohn Malkovich Answers the Web...
https://www.wired.com/vi...st-googled-avatar-the-last-airbendericonPlay
https://www.wired.com/vi...st-googled-avatar-the-last-airbender'Avatar: The Last Airbender' C...
https://www.wired.com/vi...utocomplete-inverviews-javier-bardemiconPlay
https://www.wired.com/vi...utocomplete-inverviews-javier-bardemJavier Bardem Answers the Web'...
https://www.wired.com/vi...tch/wi-autocomplete-margaret-qualleyiconPlay
https://www.wired.com/vi...tch/wi-autocomplete-margaret-qualleyMargaret Qualley Answers the W...
https://www.wired.com/vi...rt-wi-tech-support-skin-support-pt-2iconPlay
https://www.wired.com/vi...rt-wi-tech-support-skin-support-pt-2Dermatologist Answers More Ski...
https://www.wired.com/vi...pport-automotive-engineering-supporticonPlay
https://www.wired.com/vi...pport-automotive-engineering-supportMechanical Engineer Answers Ca...
https://www.wired.com/video/watch/wi-ai-vs-bartendericonPlay
https://www.wired.com/video/watch/wi-ai-vs-bartenderAI Mixologist vs. Human Barten...
https://www.wired.com/subscribe/Subscribe
https://www.wired.com/newsletter?sourceCode=HeaderAndFooterNewsletters
https://www.wired.com/about/faq/FAQ
https://www.wired.com/wired-staff/WIRED Staff
https://www.wired.com/about/wired-on-background-policy/Editorial Standards
https://archive.wired.com/t/storefront/storefrontArchive
https://www.wired.com/about/rss-feeds/RSS
https://www.wired.com/about/accessibility-help/Accessibility Help
https://www.wired.com/category/gear/reviews/Reviews
https://www.wired.com/category/gear/buying-guides/Buying Guides
https://www.wired.com/couponsCoupons
https://www.wired.com/gallery/best-mattresses/Mattresses
https://www.wired.com/gallery/best-electric-bikes/Electric Bikes
https://www.wired.com/gallery/best-fitness-tracker/Fitness Trackers
https://www.wired.com/tag/culture-guides/Streaming Guides
https://www.condenast.com/brands/wiredAdvertise
https://www.wired.com/about/feedback/Contact Us
https://subscriptions.wi...7547774&lsid=50431012277019467&vid=1Customer Care
https://www.wired.com/about/wired-jobs/Jobs
https://www.wired.com/about/press/Press Center
https://www.condenaststore.com/Condé Nast Store
https://www.condenast.com/user-agreement/User Agreement
http://www.condenast.com/privacy-policy#privacypolicyPrivacy Policy & Cookie Statem...
http://www.condenast.com...vacy-policy#privacypolicy-californiaYour California Privacy Rights
http://www.aboutads.infoAd Choices
https://www.wired.it/Italia
https://wired.jp/Japón
https://www.wired.cz/Czech Republic & Slovakia
https://www.facebook.com/wired/Facebook
https://twitter.com/wired/X
https://pinterest.com/wired/Pinterest
https://www.youtube.com/user/wired/YouTube
https://instagram.com/wired/Instagram
https://www.tiktok.com/@wired?lang=enTiktok

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
45 45 0


Excellent! all images are associated with an ALT value.

Image URL - 45
URL ALT Text
http://wired.co.uk/verso/static/wired/assets/logo-header.svgWIRED
https://media.wired.com/...Sam-Bankman-Freid-William-MacAskill-Dustin-Moskovitz.jpgThe Deaths of Effective Altrui...
https://media.wired.com/...d5463ec7d5f/16:9/pass/2024_03_25_Databricks_%2520164.jpgInside the Creation of the Wor...
https://media.wired.com/...5dee05/16:9/pass/Hassenfeld_jchou_wired_7916_fnl_web.jpg‘$5,000 to Save a Life Is a Ba...
https://media.wired.com/...pass/Kamala-Harris-AI-Guidelines-Business-1448849141.jpgThe White House Puts New Guard...
https://media.wired.com/.../16:9/pass/250324-science-Afshin-Mehin-neuralink-2x1.jpgMeet the Designer Behind Neura...
https://media.wired.com/...allout-Baltimore-Bridge-Collapse-Business-2114901155.jpgThe Baltimore Bridge Collapse ...
https://media.wired.com/...s-Are-Out-of-Control-Politics-GettyImages-2107852623.jpgOnline Conspiracies About the ...
https://media.wired.com/...ty-of-Cambridge-Hack-Security-GettyImages-1251809815.jpg‘Malicious Activity’ Hits the ...
https://media.wired.com/...a9ae/16:9/w_1600%2Cc_limit/WIRED_SADIQ_KHAN_0151_web.jpgThe Mayor of London Enters the...
https://media.wired.com/.../1:1/w_640%2Cc_limit/WIRED_Transformers_Magda-Antoik.gif8 Google Employees Invented Mo...
https://media.wired.com/.../2:1/w_1600%2Cc_limit/20240306_WIRED_reddit_web-main.jpgCan Reddit Survive Its Own IPO...
https://media.wired.com/...:1/w_640%2Cc_limit/011324_Wired_JavierBardem1288-F-1.jpgJavier Bardem Is Menacing and ...
https://media.wired.com/...4c4e2e5c3e8/1:1/w_640%2Cc_limit/meansofcontrol-final.jpgHow the Pentagon Learned to Us...
https://media.wired.com/...68%2Cc_limit/business_crypto_tracing_forensics_trial.jpgIllustration of a chain of cry...
https://media.wired.com/..._768%2Cc_limit/AI-NPCs-Ubisoft-Culture-Bloom_Welcome.jpgVideo game still showing an NP...
https://media.wired.com/...2Cc_limit/Garmin-Forerunner-255-Review-Featured-Gear.jpgGarmin Forerunner 255 smartwat...
https://media.wired.com/...2Cc_limit/politics_anti_abortion_misinformation_meta.jpgCollage of pregnancy and abort...
https://media.wired.com/...c_limit/ISS-Space-Cancer-Drugs-Science-Alamy-2H97GFK.jpgThe International Space Statio...
https://media.wired.com/...-Extradition-Hearing-Security-GettyImages-2027448755.jpgSupporters of Wikileaks founde...
https://media.wired.com/...Console-Cover-Reviewer-Photo-SOURCE-Eric-Ravenscraft.jpgThe Best Accessories for Your ...
https://media.wired.com/...era_6k_1787634-Offwhite-Background-SOURCE-Blackmagic.jpgBlackmagic’s Full-Frame Cinema...
https://media.wired.com/...0/1:1/w_640%2Cc_limit/Gear-Eliot-sofa-SOURCE-Joybird.jpg12 Great Couches You Can Order...
https://media.wired.com/...limit/DJI-Mavic-3-Pro-Offwhite-Background-SOURCE-DJI.jpgThe 9 Best Drones for Every Bu...
https://media.wired.com/...0%2Cc_limit/DJI-Air-3-Offwhite-Background-SOURCE-DJI.jpgDJI’s Latest Air 3 Drone Does ...
https://media.wired.com/...48983ff74b54f27bade7/16:9/w_1600%2Cc_limit/ff_dsmv_f.jpgInside the Battle to Define Me...
https://media.wired.com/...a5fef461/1:1/w_640%2Cc_limit/Timnit-Gebru_MGL510-top.jpgWhat Really Happened When Goog...
https://media.wired.com/...d64b/1:1/w_640%2Cc_limit/Benioff%2520top%2520art_V.2.jpgThe Gospel of Wealth According...
https://media.wired.com/.../1:1/w_640%2Cc_limit/Winters_Transplants_Web_Diptych.jpgThe Devastating Allure of Medi...
https://media.wired.com/...4ab8000843a68e/1:1/w_640%2Cc_limit/backchannel_quibi.jpgHollywood Bets On a Future of ...
https://media.wired.com/...w_768%2Cc_limit/Here-Come-the-(Plug-In)-Hybrids-Gear.jpgHere Comes the Flood of Plug-I...
https://media.wired.com/...mit/Balitmore-Bridge-Collapse-GettyImages-2107843896.jpgWhy the Baltimore Bridge Colla...
https://media.wired.com/...allout-Baltimore-Bridge-Collapse-Business-2114901155.jpgThe Baltimore Bridge Collapse ...
https://media.wired.com/...s-Are-Out-of-Control-Politics-GettyImages-2107852623.jpgOnline Conspiracies About the ...
https://dwgyu36up6iuz.cl..._tech-support-wi-tech-support-marine-biology-support.jpgMarine Biologist Answers Fish ...
https://dwgyu36up6iuz.cl...1600/v1710792457/wired_wi-tech-support-heart-support.jpgCardiologist Answers Heart Que...
https://dwgyu36up6iuz.cl...ologist-answers-ancient-egypt-questions-from-twitter.jpgEgyptologist Answers Ancient E...
https://dwgyu36up6iuz.cl...tocomplete-inverviews-wi-autocomplete-john-malkovich.jpgJohn Malkovich Answers the Web...
https://dwgyu36up6iuz.cl...1/wired_wi-50-most-googled-avatar-the-last-airbender.jpg'Avatar: The Last Airbender' C...
https://dwgyu36up6iuz.cl...9/wired_google-autocomplete-inverviews-javier-bardem.jpgJavier Bardem Answers the Web'...
https://dwgyu36up6iuz.cl...complete-inverviews-wi-autocomplete-margaret-qualley.jpgMargaret Qualley Answers the W...
https://dwgyu36up6iuz.cl...wired_tech-support-wi-tech-support-skin-support-pt-2.jpgDermatologist Answers More Ski...
https://dwgyu36up6iuz.cl...pport-wi-tech-support-automotive-engineering-support.jpgMechanical Engineer Answers Ca...
https://dwgyu36up6iuz.cl...2Cw_1600/v1706543550/wired_wi-bespoke-ai-v-bartender.jpgAI Mixologist vs. Human Barten...
http://wired.co.uk/verso/static/wired/assets/logo-reverse.svgWIRED


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 0 4


You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
48 33 81


Too many (33) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 33
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://ads-static.conde.digital/production/cns/builds/wired/v6.js
https://apis.google.com/js/platform.js
https://news.google.com/swg/js/v1/swg.js
https://martech.condenastdigital.com/lib/martech.js
https://polyfill.io/v3/p...l.ListFormat.%7Elocale.fr%2CIntl.ListFormat.%7Elocale.estext/javascript
http://wired.co.uk/verso/static/4446.47a6eaf261d747acd8b7.jstext/javascript
http://wired.co.uk/verso/static/5698.63928a46bdbf7856819a.jstext/javascript
http://wired.co.uk/verso/static/2241.7275053b4f0b7dc83d3b.jstext/javascript
http://wired.co.uk/verso/static/2409.b41a11c538d03e1c0707.jstext/javascript
http://wired.co.uk/verso/static/737.30fb9dc1840750114a88.jstext/javascript
http://wired.co.uk/verso/static/2506.2c67d609296698645cef.jstext/javascript
http://wired.co.uk/verso/static/5730.0591eab127f412557866.jstext/javascript
http://wired.co.uk/verso/static/5565.eb785175abb7dff4e721.jstext/javascript
http://wired.co.uk/verso/static/4334.61c69b1685e205cd74a7.jstext/javascript
http://wired.co.uk/verso/static/5366.60947aba8f2b9dadb039.jstext/javascript
http://wired.co.uk/verso/static/4806.fba43018a7070331b0a8.jstext/javascript
http://wired.co.uk/verso/static/6128.e30c21bf521ad514bcd1.jstext/javascript
http://wired.co.uk/verso/static/2803.a758aa25408e4158eb86.jstext/javascript
http://wired.co.uk/verso/static/9864.a54bf9a2058bf88b4ea4.jstext/javascript
http://wired.co.uk/verso/static/2315.dd5f4d7ee0c529e463ba.jstext/javascript
http://wired.co.uk/verso/static/3528.5b489ecfac81880cfe3a.jstext/javascript
http://wired.co.uk/verso/static/9626.a21a30e3708782254d8f.jstext/javascript
http://wired.co.uk/verso/static/37.036241f422abb8920488.jstext/javascript
http://wired.co.uk/verso/static/7891.8aee35844b628ff280ba.jstext/javascript
http://wired.co.uk/verso/static/6604.2631a0743a0c357541ec.jstext/javascript
http://wired.co.uk/verso/static/3754.4cedfa017f60bc6e81c5.jstext/javascript
http://wired.co.uk/verso/static/5135.1cfa5265fd8350163a0a.jstext/javascript
http://wired.co.uk/verso/static/443.c6b5c07aa619feaf4115.jstext/javascript
http://wired.co.uk/verso/static/presenter-bundles.30d063eeedb2db25fd49.jstext/javascript
https://www.wired.com/journey/compiler/build-ebcd2db7d9773beec9250d6230a1c567.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.wired.com/newsletterNewsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
186
Excellent! You do have a lot of root domains (186) linked to your site wired.co.uk.

186
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 866
  Facebook Shares 1,745
  Facebook Comments 623
  Tweets 29,961
  LinkedIn 135

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/wired/
Twitter Accounthttps://twitter.com/wired/
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site wired.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
28,699th most visited website in the world.
3,755th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - wired.com) hosted on the same server as wired.co.uk (ip : 151.101.210.194).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.210.194) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 227 days old ( 1st registered on : 2004-08-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 137 days from today ( expires on : 2025-08-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
wired.co.uk ( 11 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2004-08-13 2004-08-13 2025-08-13
19 years, 227 days old 19 years, 227 days ago 1 year, 137 days from today
19 years, 227 days old


Domain Name Servers used by wired.co.uk
DNS Name IP Address
wired.co.uk34.242.157.135


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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