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wired.com favicon WIRED - The Latest in Technology, Science, Culture and Business | WIRED wired.com

Excellent Practice30
Improvement Could be Made13
Critical Issues to Attend8
Dec 2, 2022 01:15 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
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Detailed Reviews

Related Category
Most related categories of this website.

courses   culture   festival   museum   science   stories   technology   video  

Title
WIRED - The Latest in Technology, Science, Culture and Business | WIRED

Words count: 10    Unique Words: 9    Length: 71 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
WIRED 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Words count: 27    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
WIRED - The Latest in Technology, Science, Culture and ... www.wired.com/
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

big  bring  business  choicesselect  contentad  covered  culture  future  international  latest  main  oacute  science  siteunited  skip  stories  technology  wired 

Top 20 Keywords
Total Terms Count: 46

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
wired 4 8.70%
latest 3 6.52%
technology 3 6.52%
science 3 6.52%
culture 3 6.52%
business 3 6.52%
bring 1 2.17%
future 1 2.17%
big 1 2.17%
stories 1 2.17%
choicesselect 1 2.17%
skip 1 2.17%
main 1 2.17%
contentad 1 2.17%
international 1 2.17%
siteunited 1 2.17%
covered 1 2.17%
oacute 1 2.17%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
144280000012076

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
WIRED

<H2>

(44)
Most Recent
Today’s Picks
Winging It: Inside Amazon’s Quest to Seize the Skies
Max Levchin’s War on Credit Cards
All the Actually Important Stuff Neuralink Just Announced
The Best Video Doorbell Cameras
The Best Security Cameras for Inside Your Home
Our Favorite Outdoor Security Cams for Your Home or Business
The Big Problem With Spotify Wrapped
25 Gift Ideas for People Who Work From Home
Trending Stories
TOP STORIES IN THE LAST 48 HOURS
Longreads
Product Reviews and Buying Guides
Electric Vehicles Cut US Gas Consumption by a Measly 0.54%
How to Make the Most of In-Person Conferences
Apple Won’t Let Staff Work Remotely to Escape Texas Abortion Limits
The Future of Sex Ed Is the Internet
This Singer Deepfaked Her Own Voice—and Thinks You Should Too
How to Use Technology to Fuel Long-Distance Love
Review: Google Nest Wifi Pro
How to Make the Most of In-Person Conferences
Last-Chance Cyber Monday Deals Still Going Strong Right Now
Effective Altruism Is Pushing a Dangerous Brand of ‘AI Safety’
The World Needs Processed Food
Will Users Replace Twitter or Learn to Live Without It?
Pop-Up Farming Pods to Help Colonizers Grow Crops on Mars
Amazon’s Creep Into Health Care Has Some Experts Spooked
Pliocene-Like Monsoons Are Returning to the American Southwest
Google Moves to Block Invasive Spanish Spyware Framework
Drop What You're Doing and Update iOS, Android, and Windows 
A Peek Inside the FBI’s Unprecedented January 6 Geofence Dragnet
San Francisco's Killer Robots Threaten the City's Most Vulnerable
This Copyright Lawsuit Could Shape the Future of Generative AI
Amazon’s New Robot Can Handle Most Items in the Everything Store
Why China Is Still Stuck in a Zero-Covid Nightmare
How to Make the Most of In-Person Conferences
The US Has a Bomb-Sniffing Dog Shortage
Gamers Are Fleeing Twitter for Hive. Can It Handle the Swarm?
What It Takes to Make a Kinder, Gentler Video Game
This Nonprofit Proves Games' Power to Create Social Change
Climate
WIRED Classics
Featured Videos

<H3>

(28)
Pliocene-Like Monsoons Are Returning to the American Southwest
Drop What You're Doing and Update iOS, Android, and Windows
All the Actually Important Stuff Neuralink Just Announced
What It Takes to Make a Kinder, Gentler Video Game
The Hunt for the Dark Web’s Biggest Kingpin, Part 6: Endgame
The Hibernator’s Guide to the Galaxy
The Hunt for the Dark Web’s Biggest Kingpin, Part 5: Takedown
Picture Limitless Creativity at Your Fingertips
The Hunt for the Dark Web’s Biggest Kingpin, Part 4: Face to Face
The 18 Best Wireless Headphones for Everyone
This Rice Cooker Also Slow Cooks, but in Teensy Batches
Apollo's Escooter Isn’t the Breath of Fresh Air I Was Hoping For
The 14 Best (and Worst) Mattresses You Can Buy Online
Your TV Sounds Awful. These Soundbars Can Fix That
Pliocene-Like Monsoons Are Returning to the American Southwest
The Planet Desperately Needs That UN Plastics Treaty
The Geological Fluke That's Protecting Sea Life in the Galapagos
The World Needs Processed Food
America’s Billion-Dollar Tree Problem Is Spreading
Sign up for the WIRED Daily Newsletter
The Rise of Crowdsourcing
The Far-Out Summit Where Geniuses Learn to Build Starships
The Laborers Who Keep Porn and Violence Out of Your Facebook Feed
It's the (Democracy-Poisoning) Golden Age of Free Speech
The Saga of The Well, the Web's Most Influential Community
Corporate Lawyer Breaks Down Succession Business Deals
Trying on an Actual Astronaut Space Suit
<I> (1)Chevron
<EM> (2)Destiny's Sword
WIRED


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
39.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.11 seconds - 1,786.58 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
28.07 s 0.22 s 0.20 s 0.05 s 15.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
197 Kb (196,524 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
197 Kb (196,524 bytes) 0 Kb (393 bytes) 196 Kb (196,131 bytes) 0.20 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.wired.com/ and http://wired.com are resolved to the same url :https://www.wired.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://wired.com/auth/initiate?redirectURL=%2F&source=VERSO_NAVIGATION
https://jobs.wired.com/?source=navbar
https://www.wired.com/newsletter?sourceCode=HeaderAndFooter
https://www.wired.com/newsletter?sourceCode=HeaderAndFooter
https://subscriptions....1423757547774&amp;lsid=50431012277019467&amp;vid=1


You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://wired.com/auth/...edirectURL=%2F&source=VERSO_NAVIGATION
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://subscriptions....p;lsid=50431012277019467&amp;vid=1


You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
184 19 203


Too many links (203), it may be considered as spam!

Internal Links (link to pages within this domain) - 184
URL Anchor Text
http://wired.com/#main-contentSkip to main content
http://wired.com/account/savedView saved stories
http://wired.com/
http://wired.com/category/backchannel/Backchannel
http://wired.com/category/business/Business
http://wired.com/category/culture/Culture
http://wired.com/category/gear/Gear
http://wired.com/category/ideas/Ideas
http://wired.com/category/science/Science
http://wired.com/category/security/Security
http://wired.com/account/savedView saved stories
http://wired.com/auth/...edirectURL=%2F&source=VERSO_NAVIGATIONSign In
http://wired.com/search/SearchSearch
http://wired.com/category/backchannel/Backchannel
http://wired.com/category/business/Business
http://wired.com/category/culture/Culture
http://wired.com/category/gear/Gear
http://wired.com/category/ideas/Ideas
http://wired.com/category/science/Science
http://wired.com/category/security/Security
http://wired.com/podcasts/Podcasts
http://wired.com/video/Video
https://www.wired.com/category/artificial-intelligence/Artificial Intelligence
https://www.wired.com/...ry/science/environment-climate-change/Climate
https://www.wired.com/tag/video-games/Games
https://www.wired.com/newsletterNewsletters
https://www.wired.com/magazineMagazine
https://re.wired.com/RE-WIRED/enEvents
http://wired.com/category/wiredinsider/Wired Insider
https://jobs.wired.com/?source=navbarJobs
https://www.wired.com/couponsCoupons
https://www.wired.com/most-recent/Most Recent
http://wired.com/story/amazon-air-quest-to-seize-the-skies/
http://wired.com/story/amazon-air-quest-to-seize-the-skies/Winging It: Inside Amazon’s Qu...
http://wired.com/author/caitlin-harringtonCaitlin Harrington
http://wired.com/story...max-levchins-war-on-credit-cards-bnpl/
http://wired.com/story...max-levchins-war-on-credit-cards-bnpl/Max Levchin’s War on Credit Ca...
http://wired.com/author/lauren-goodeLauren Goode
http://wired.com/story...ortant-stuff-neuralink-just-announced/
http://wired.com/story...ortant-stuff-neuralink-just-announced/All the Actually Important Stu...
http://wired.com/author/emily-mullinEmily Mullin
http://wired.com/gallery/best-video-doorbells
http://wired.com/gallery/best-video-doorbellsThe Best Video Doorbell Camera...
http://wired.com/author/simon-hillSimon Hill
http://wired.com/author/adrienne-soAdrienne So
http://wired.com/gallery/best-security-cameras
http://wired.com/gallery/best-security-camerasThe Best Security Cameras for ...
http://wired.com/author/medea-giordanoMedea Giordano
http://wired.com/author/simon-hillSimon Hill
http://wired.com/gallery/best-outdoor-security-cameras
http://wired.com/gallery/best-outdoor-security-camerasOur Favorite Outdoor Security ...
http://wired.com/author/simon-hillSimon Hill
http://wired.com/author/adrienne-soAdrienne So
http://wired.com/story/spotify-wrapped-user-data
http://wired.com/story/spotify-wrapped-user-dataThe Big Problem With Spotify W...
http://wired.com/author/amanda-hooverAmanda Hoover
http://wired.com/gallery/work-from-home-gift-ideas
http://wired.com/gallery/work-from-home-gift-ideas25 Gift Ideas for People Who W...
http://wired.com/author/julian-chokkattuJulian Chokkattu
http://wired.com/author/louryn-strampeLouryn Strampe
https://wired.com/most-popular/Trending Stories
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1Pliocene-Like Monsoons Are Ret...
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1Drop What You're Doing and Upd...
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1All the Actually Important Stu...
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1
https://www.wired.com/...4e5d-4f06-8681-7b1773a55a10_popular4-1What It Takes to Make a Kinder...
https://www.wired.com/category/backchannel/Longreads
http://wired.com/story/alphabay-series-part-6-endgame/
http://wired.com/story/alphabay-series-part-6-endgame/The Hunt for the Dark Web’s Bi...
http://wired.com/author/andy-greenbergAndy Greenberg
http://wired.com/story/mars-hiberators-guide-to-the-galaxy/
http://wired.com/story/mars-hiberators-guide-to-the-galaxy/The Hibernator’s Guide to the ...
http://wired.com/story/alphabay-series-part-5-takedown/
http://wired.com/story/alphabay-series-part-5-takedown/The Hunt for the Dark Web’s Bi...
http://wired.com/story...itless-creativity-ai-image-generators/
http://wired.com/story...itless-creativity-ai-image-generators/Picture Limitless Creativity a...
http://wired.com/story/alphabay-series-part-4-face-to-face/
http://wired.com/story/alphabay-series-part-4-face-to-face/The Hunt for the Dark Web’s Bi...
https://www.wired.com/tag/product-reviews/Product Reviews
https://www.wired.com/tag/buying-guides/Buying Guides
http://wired.com/gallery/best-wireless-headphones/
http://wired.com/gallery/best-wireless-headphones/The 18 Best Wireless Headphone...
http://wired.com/author/parker-hallParker Hall
http://wired.com/revie...micom-rice-cooker-and-warmer-nl-gac10/
http://wired.com/revie...micom-rice-cooker-and-warmer-nl-gac10/This Rice Cooker Also Slow Coo...
http://wired.com/review/apollo-air-2022/
http://wired.com/review/apollo-air-2022/Apollo's Escooter Isn’t the Br...
http://wired.com/gallery/best-mattresses/
http://wired.com/gallery/best-mattresses/The 14 Best (and Worst) Mattre...
http://wired.com/gallery/best-soundbars/
http://wired.com/gallery/best-soundbars/Your TV Sounds Awful. These So...
https://www.wired.com/category/business/Business
http://wired.com/story...oline-consumption-by-just-0-54-in-2021
http://wired.com/story...oline-consumption-by-just-0-54-in-2021Electric Vehicles Cut US Gas C...
http://wired.com/story...make-the-most-of-in-person-conferencesHow to Make the Most of In-Per...
http://wired.com/story...motely-to-escape-texas-abortion-limitsApple Won’t Let Staff Work Rem...
https://www.wired.com/category/culture/Culture
...

External Links (link to pages on other websites) - 19
URL Anchor Text
https://www.condenast.com/user-agreementUser Agreement
https://www.condenast....eement#introduction-arbitration-noticeclass action waiver and arbitr...
https://www.condenast.com/privacy-policyPrivacy Policy & Cookie Statem...
https://www.facebook.com/wired/Facebook
https://twitter.com/wired/Twitter
https://pinterest.com/wired/Pinterest
https://www.youtube.com/user/wired/YouTube
https://instagram.com/wired/Instagram
https://www.tiktok.com/@wired?lang=enTiktok
https://www.condenast.com/brands/wiredAdvertise
https://www.condenaststore.com/Condé Nast Store
https://www.cnspotlight.com/Condé Nast Spotlight
https://www.condenast.com/user-agreement/User Agreement
http://www.condenast.com/privacy-policy#privacypolicyPrivacy Policy and Cookie Stat...
http://www.condenast.c...rivacy-policy#privacypolicy-californiaYour California Privacy Rights...
http://www.condenast.com/privacy-policy#privacypolicy-optoutAd Choices
https://www.wired.co.uk/UK
https://www.wired.it/Italia
https://wired.jp/Japón

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
45 45 0


Excellent! all images are associated with an ALT value.

Image URL - 45
URL ALT Text
http://wired.com/verso...s/logo-header.a7598835a549cb7d5ce024ef0710935927a034f9.svgWIRED
https://media.wired.co...6386c310108d33522c50b96b/16:9/pass/AMAZON-AIR-0101_FNL.jpgAmazon cargo containers being ...
https://media.wired.co...27ecc6acbf9e62829f4f/16:9/pass/MAX-LEVCHIN_WIRED-0056-.jpgMax Levchin standing in front ...
https://media.wired.co...46fe9523246cd/16:9/pass/Elon-Musk-Neuralink-1240652428.jpgElon Musk
https://media.wired.co...16:9/pass/Gear-Video-Doorbell_Support_Hero_SOURCE_Arlo.jpgArlo Video Doorbell Support He...
https://media.wired.co...1ebfaa1f9/16:9/pass/Gear-Nooie-360-angled-SOURCE-Nooie.jpgnooie 360 angled security cam
https://media.wired.co...tos/6165e89859c6a08b856ae950/16:9/pass/Gear-Arlo-Pro-4.jpgArlo security camera
https://media.wired.co...s/6387f0fbebfb92e0aebbf32c/16:9/pass/spotifywrapped-03.jpgIllustration of a girl with he...
https://media.wired.co.../pass/Logitech-MX-Mechanical-Mini-SOURCE-Logitech-Gear.jpgLogitech MX Mechanical Mini ke...
https://media.wired.co...9/w_768%2Cc_limit/Moonsoon_vegas_GettyImages-479740102.jpgMonsoon storm over Las Vegas
https://media.wired.co...16:9/w_768%2Cc_limit/security-november-critical-update.jpgAbstract illustration of web b...
https://media.wired.co...cd/16:9/w_768%2Cc_limit/Elon-Musk-Neuralink-1240652428.jpgElon Musk
https://media.wired.co...-It-Takes-to-Make-a-Kinder%2C-Gentler-Video-Game-Games.jpgArtwork for Destiny's Sword fe...
https://media.wired.co...73aa85fa26/16:9/w_1600%2Cc_limit/WIRED_darkweb_6_final.jpgAn illustration of a teddy bea...
https://media.wired.co...6f65e0a/1:1/w_640%2Cc_limit/WI120122_FF_Hibernation_01.jpgIllustration of a whimsical sp...
https://media.wired.co...1ee55dd6a442/1:1/w_640%2Cc_limit/WIRED_darkweb_5_final.jpgIllustration of person being p...
https://media.wired.co...94c5b94def5a/1:1/w_640%2Cc_limit/Engines-of-WOW_AI-Art.jpgWIRED The Latest in Technolog...
https://media.wired.co...d/1:1/w_640%2Cc_limit/WI110122_EX_Tracers_AlphaBay2_01.jpgIllustration of people in suit...
https://media.wired.co...38463303e27/16:9/w_1600%2Cc_limit/Sony-WH-1000MX5-Gear.jpgSony WH1000MX5
https://media.wired.co...9/1:1/w_640%2Cc_limit/Gear-Zojirushi-NL-GAC10-featured.jpgrice cooker
https://media.wired.co...8dd/1:1/w_640%2Cc_limit/Apollo-Air-Scooter-Review-Gear.jpgApollo Air electric scooter
https://media.wired.co...Gear-Feature-Allswell-Supreme-Mattress-SOURCE-Allswell.jpgAllswell Supreme Mattress
https://media.wired.co...d574bdf74/1:1/w_640%2Cc_limit/Polk-Audio-Signa-S4-Gear.jpgPolk Audio Signa S4 Soundbar
https://media.wired.co...t/Business-Evs-Reducing-US-Gas-Consumption--1441696023.jpgA blue electric car with a cha...
https://media.wired.co...limit/The-Internet-Is-Future-Sex-Ed-Culture-1399753815.jpgA cucumber with yellow condom ...
https://media.wired.co...6:9/w_768%2Cc_limit/Google-Nest-WiFi-Pro-Featured-Gear.jpgGoogle Nest WiFi Pro on green ...
https://media.wired.co...3/16:9/w_768%2Cc_limit/effective-altruism-dangerous-ai.jpgPhoto collage of Sam BankmanFr...
https://media.wired.co...b8f/16:9/w_768%2Cc_limit/BioPod%2520-%2520Top%2520view.jpgtop view of dome holding plant...
https://media.wired.co...%2Cc_limit/Security-Google-Tag-Variston-IT--1235037082.jpgA blurry group of people hold ...
https://media.wired.co.../w_768%2Cc_limit/Security-SFPD-Lethal-Force-1367945379.jpgA zoomed in view of a male pol...
https://media.wired.co...6:9/w_768%2Cc_limit/covid_china_GettyImages-1445388829.jpgtwo men in PPE equipment in Ch...
https://media.wired.co...imit/Twitter-Users-Flocking-To-Hive-Culture-1209026359.jpgDifferent colored spheres orbi...
https://media.wired.co.../w_1600%2Cc_limit/Moonsoon_vegas_GettyImages-479740102.jpgMonsoon storm over Las Vegas
https://media.wired.co.../w_640%2Cc_limit/plastic_treaty_GettyImages-1399063165.jpgplastic bottles
https://media.wired.co..._limit/Science-Climate-Desk-Galapagos-Island-453625236.jpgMarine iguanas on Isla Fernand...
https://media.wired.co...2829f4d/1:1/w_640%2Cc_limit/world-needs-processed-food.jpgPhoto collage of Impossible Bu...
https://media.wired.co...bef76/1:1/w_640%2Cc_limit/juniperpinyon-science_KW7DB1.jpgJuniperPinyon woodlands
https://media.wired.co...5f19e0abdaa1e261/16:9/w_1600%2Cc_limit/0606WIFFCROW_01.jpgWIRED The Latest in Technolog...
https://media.wired.co...185c/1:1/w_640%2Cc_limit/Torus_Interior_AC75-2621_5718.jpgToroidal ColoniesPopulation 10...
https://media.wired.co...23bbca312645844993960/1:1/w_640%2Cc_limit/saman-new-ft.jpgPhotograph of a woman at a des...
https://media.wired.co...os/5a5abe3ec77f7f39b676d8a7/1:1/w_640%2Cc_limit/opener.jpgImage may contain Graphics Art...
https://media.wired.co...2d314830eb55f957/1:1/w_640%2Cc_limit/W-Icon-FeatureArt.jpgThis image may contain Triangl...
https://dwgyu36up6iuz....6894/wired_each-and-every-deal-in-succession-explained.jpgCorporate Lawyer Breaks Down S...
https://dwgyu36up6iuz....2Cq_80%2Cw_768/v1663170297/wired_one-the-go-spacesuits.jpgTrying on an Actual Astronaut ...
http://wired.com/verso.../logo-reverse.548f3a7478ee71f618044082aa222dd05f31249c.svgWIRED


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 0 2


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
37 16 53


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://z.moatads.com/condenastprebidheader987326845656/moatheader.js
https://c.amazon-adsystem.com/aax2/apstag.js
http://wired.com/hotzones/esi/wired/prebid.min.js
https://js-sec.indexww.com/ht/p/183973-93942139695505.js
https://apis.google.com/js/platform.js
https://news.google.com/swg/js/v1/swg.js
https://martech.condenastdigital.com/lib/martech.js
https://polyfill.io/v3...ntl.ListFormat.%7Elocale.fr%2CIntl.ListFormat.%7Elocale.estext/javascript
http://wired.com/verso...ount-sign-in-help~present~efef6398.e8747775cb77ccbe8e4b.jstext/javascript
http://wired.com/verso...iness-application~present~a9a8cca6.28f5b82e71ce4e224834.jstext/javascript
http://wired.com/verso/static/presenter-bundles.32137642fe7ea837abd2.jstext/javascript
http://wired.com/hotzones/src/pixelpropagate.js?cb=10249
https://journey.wired.com/build-7727cb40f99fd3b5419bc6a3db5b28d6.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.wired.com/newsletterNewsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
1,503
Excellent! You do have a lot of root domains (1,503) linked to your site wired.com.

1,503
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 22,707
  Facebook Shares 61,870
  Facebook Comments 7,584
  Tweets 323
  LinkedIn 22,214

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/wired/
Twitter Accounthttps://twitter.com/wired/
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site wired.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,737th most visited website in the world.
911th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain wired.com is the only one hosted on the server (ip : 199.232.38.194).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.38.194) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
30 years, 11 days old ( 1st registered on : 1992-11-20 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 350 days from today ( expires on : 2023-11-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
wired.com ( 9 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1992-11-20 1992-11-20 2023-11-18
30 years, 11 days old 30 years, 11 days ago 0 years, 350 days from today
30 years, 11 days old


Domain Name Servers used by wired.com
DNS Name IP Address
ns-1162.awsdns-17.org205.251.196.138
ns-1973.awsdns-54.co.uk205.251.199.181
ns-276.awsdns-34.com205.251.193.20
ns-528.awsdns-02.net205.251.194.16


Domain is going to expire in less than a year time (0 years, 350 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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