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joovy.com favicon joovy.com

Excellent Practice30
Improvement Could be Made11
Critical Issues to Attend11
Jun 11, 2020 11:23 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 15 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • ...     27
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

deals   dog   electronics   jewelry   kitchen   pictures   shoes   shop  

Online Baby Products | Baby Products Online Shopping | Unique Baby Products - Joovy

Words count: 11    Unique Words: 6    Length: 84 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Online 2
Products 3
Baby 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Joovy has created a selection of products for your baby. If you're looking for unique, durable & safe products, look no further!

Words count: 21    Length: 128 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Online Baby Products | Baby Products Online Shopping | ... www.joovy.com/
Joovy has created a selection of products for your baby. If you're looking for unique, durable & safe products, look no further!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  account  baby  beds  big  bikes  boob  bottle  caboose  cart  charitable  create  feeding  groove  helmets  highchairs  joovy  kooper  kooperx  online  orders  partners  playards  potty  products  qool  room  scooterx  search  seat  shipping  shopping  sign  strollers  toy  travel  ultralight  unique  walker  zoom 

Top 20 Keywords
Total Terms Count: 278

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
accessories 17 6.12%
strollers 15 5.40%
baby 12 4.32%
caboose 12 4.32%
products 10 3.60%
playards 8 2.88%
toy 7 2.52%
bottle 6 2.16%
search 5 1.80%
room 5 1.80%
joovy 5 1.80%
ultralight 5 1.80%
online 4 1.44%
groove 4 1.44%
boob 4 1.44%
unique 3 1.08%
create 3 1.08%
account 3 1.08%
shopping 3 1.08%
big 3 1.08%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




<B> (16)Feeding
Double Strollers
Jogging Strollers
Single Strollers
About Us
Joovy Email List
Joovy Magazine
“Wonderful Customer Service AND Stroller!”
“Life Changing!”
“The Boob Saved Us!”
<I> (25)“WONDERFULcustomer service, and the stroller(Caboose Sit and Stand Stroller)is awesome too! I am so excited to continue using this for our walks and family trips! The toddler loves to standand the baby loves to look at his brother while he is standing! Very lightweight and everyone in our family can easily figure out how to collapse and fold for travel.”
“This stroller has got to be my favorite stroller. Compared to my high-end stroller the Kooper hands down. The weight of the stroller is amazing, I no longer have to deal with my other bulky heavy other stroller. It comes with a little back pouch too which is so nice for you keys and phone. The canopy of the stroller is also really nice and has an extra space for extra shade. Oh and let’s not forget the tray table how it easily pops out to wash. Easy to push and move around. Absolutely love this stroller!”
“We absolutely love the Joovy Gloo!! It’s perfect for tummy time indoors and keeps my son contained in his own space! It is so soft and padded and will also be so great for the spring to put outdoors and keep him clear from the bugs! He loves it and it’s such a great size and he will have a lot of time to grow into it! Joovy products are amazing and so well made and this item is exactly that!!”
“We love our Boob! I feel silly typing that, but it’s true!Our little guy has a hard time latching and those bottles were all too wide and the nipples were too short. The Boob is perfect! We opted for the Naturally Nood nipple, because it got such great reviews, and he has not only had no trouble, he’s happier, swallows less air, and spits up less! Total win! I’m telling all of my friends about the Boob!”
<EM> (17)@Joovy
<STRONG> (1)@Joovy

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://joovy.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.58 seconds - 52.05 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.31 s 0.03 s 0.03 s 0.01 s 2.42 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,191 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,191 bytes) 2 Kb (2,148 bytes) 28 Kb (28,043 bytes) 7.66 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
15 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.joovy.com and http://joovy.com are resolved to the same url :https://joovy.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site https://joovy.com/.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
170 8 178

Too many links (178), it may be considered as spam!

Internal Links (link to pages within this domain) - 170
URL Anchor Text
http://joovy.com/#Toggle menu
http://joovy.com/storelocator/STORE LOCATOR
https://joovy.com/account.phpMY ACCOUNT
http://joovy.com/login.phpSign in
http://joovy.com/login.php?action=create_accountCREATE AN ACCOUNT
http://joovy.com/cart.phpCart 0
https://joovy.com/strollers/multi-function-strollers/Multi Function Strollers
https://joovy.com/strollers/single-stroller/Single Strollers
https://joovy.com/stroll/double/Double Strollers
https://joovy.com/stroll/triple/Triple Strollers
https://joovy.com/strollers/jogger/Jogging Stroller
https://joovy.com/stroll/frame-strollers/Frame Stroller
https://joovy.com/strollers/stroller-accessories/Stroller Accessories
https://joovy.com/stro...r-accessories/big-caboose-accessories/Big Caboose Accessories
https://joovy.com/stro...oller-accessories/caboose-accessories/Caboose Accessories
https://joovy.com/stro...sories/caboose-ultralight-accessories/Caboose Ultralight Accessories
https://joovy.com/stro...ler-accessories/caboose-s-accessories/Caboose S Accessories
https://joovy.com/stro...es/groove-and-twin-groove-accessories/Groove and Twin Groove Accesso...
https://joovy.com/stro...ories/kooper-and-kooperx2-accessories/Kooper and KooperX2 Accessorie...
https://joovy.com/stro...stroller-accessories/qool-accessories/Qool Accessories
https://joovy.com/stro...ler-accessories/scooterx2-accessories/ScooterX2 Accessories
https://joovy.com/stro...ller-accessories/zoom-360-accessories/Zoom 360 Accessories
https://joovy.com/strollers/stroller-accessories/All Stroller Accessories
https://joovy.com/stroll/All Strollers
https://joovy.com/feeding/spoon-walker/Spoon Walker
https://joovy.com/feeding/bottles/boob-diamond-baby-bottle/Boob Diamond Baby Bottle
https://joovy.com/eat/feeding/boob/boob-baby-bottle-glass/Boob Baby Bottle Glass
https://joovy.com/boob/boob-baby-bottle-pp/Boob Baby Bottle PP
https://joovy.com/boob/boob-baby-bottle-ppsu/Boob Baby Bottle PPSU
https://joovy.com/boob/All Bottles
https://joovy.com/eat/All Feeding
https://joovy.com/playards/coo-bassinet/Coo Bassinet
https://joovy.com/sleep/room-1/Room Playard
https://joovy.com/sleep/room/Room² Playard
https://joovy.com/playards/travel-beds/Travel Beds
https://joovy.com/sleep/All Playards
https://joovy.com/outdoors/shopping-cart/Shopping Cart
https://joovy.com/outdoors/travel-beds/Travel Beds
https://joovy.com/outdoors/All Outdoors
https://joovy.com/toys/toy-bundle/Toy Bundle
https://joovy.com/play/toy-car-seat/Toy Car Seat
https://joovy.com/play/toy-booster-seat/Toy Booster Seat
https://joovy.com/play/toy-caboose/Toy Caboose Stroller
https://joovy.com/play/toy-room-playard/Toy Room² Playard
https://joovy.com/toys/trikes-bikes-helmets/Trikes, Bikes, Helmets
https://joovy.com/toys/new-category/Spoon Walker
https://joovy.com/play/All Toys
https://joovy.com/potty/loo-potty-chair/Loo Potty Chair
https://joovy.com/potty/steptool-step-stool/StepTool Step Stool
https://joovy.com/potty/All Potty
https://joovy.com/parts/highchairs/All Highchairs
https://joovy.com/parts/playards/All Playards
https://joovy.com/parts/strollers/big-caboose/Big Caboose
https://joovy.com/parts/strollers/caboose-ultralight/Caboose Ultralight
https://joovy.com/part...trollers/groove-twingroove-ultralight/Groove + TwinGroove Ultralight
https://joovy.com/parts/strollers/zoom360-ultralight/Zoom360 Ultralight
https://joovy.com/parts/strollers/All Strollers
https://joovy.com/parts/All Parts
https://joovy.com/accessories/playard-accessories/Playard Accessories
https://joovy.com/accessories/strollers-accessories/Strollers Accessories
https://joovy.com/parts/accessories/strollers/big-caboose/Big Caboose
https://joovy.com/accessories/strollers/caboose-s/Caboose S
https://joovy.com/part...essories/strollers/caboose-ultralight/Caboose Ultralight
https://joovy.com/accessories/strollers/scooter-x2/Scooter X2

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.instagram.com/joovy/?hl=enFollow us on instagram

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
23 20 3

3 images do not have Alt values.

Image URL - 23
https://cdn11.bigcomme...777/e/9a207290-8c8a-0138-dc98-0242ac11000c/img/loading.svgJoovy Online Store
http://joovy.com/product_images/uploaded_images/boy.pngJoovy 528
http://joovy.com/product_images/uploaded_images/girl.pngJoovy Partners
https://cdn11.bigcomme...59/products/1907/8738/Caboose_S_Grey__47567.1521819592.jpgDouble Strollers
https://cdn11.bigcomme...59/products/1768/8053/RF_Red_Zoom360__25035.1442005002.jpgJogging Strollers
https://cdn11.bigcomme...5p/product_images/uploaded_images/single-strollers-img.jpgSingle Strollers
http://joovy.com/product_images/uploaded_images/fam-img-1.jpgAbout Us
http://joovy.com/product_images/uploaded_images/cluboo-home-img.jpgClub 00
http://joovy.com/product_images/uploaded_images/fam-img-3.jpgJoovy Magazine
http://joovy.com/product_images/uploaded_images/customer-reviews-01.pngWonderful Customer Service AND...
http://joovy.com/product_images/uploaded_images/customer-reviews-03.pngLife Changing!
http://joovy.com/product_images/uploaded_images/customer-reviews-02.pngLOVE THIS ITEM!!
http://joovy.com/product_images/uploaded_images/customer-reviews-04.pngThe Boob Saved Us!
http://joovy.com/product_images/uploaded_images/new-joovy-magazine-stacked.pngJoovy Magazine

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 9 9

Too many (9) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 9
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
37 20 57

Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-2431469-1 Excellent! the website implements Google Analytics.

Google Page Rank
4 Excellent! the website has a high page rank (4/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (42) linked to your site joovy.com could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 366
  Facebook Shares 302
  Facebook Comments 354
  Tweets 1
  LinkedIn 2

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/joovy
Twitter Accounthttps://twitter.com/joovy
Google+ PageNot Found


No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site joovy.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
396,057th most visited website in the world.
184,292th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (5 - joovy.com, inkpro2day.com, tradewindsfruit.com, airsoftmaster.com, simplepastimes.com) hosted on the same server as joovy.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
16 years, 209 days old ( 1st registered on : 2003-12-09 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
7 years, 155 days from today ( expires on : 2027-12-08 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
joovy.com ( 9 characters )

Domain Registrar : Register.com, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-12-09 2003-12-09 2027-12-08
16 years, 209 days old 16 years, 209 days ago 7 years, 155 days from today
16 years, 209 days old

Domain Name Servers used by joovy.com
DNS Name IP Address
dns101.register.com(DOES NOT EXIST)
dns102.register.com(DOES NOT EXIST)

You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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