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madison.com favicon madison.com

Excellent Practice36
Improvement Could be Made7
Critical Issues to Attend9
Jun 21, 2020 10:13 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Move the 43 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site madison.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     193
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   comics   dog   museum   pictures   television   video  

Title
Madison, WI | Breaking News and Sports | madison.com

Words count: 8    Unique Words: 8    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Read the latest Madison and Dane County news. Get breaking news, events and information on Wisconsin sports, weather, entertainment and lifestyles.

Words count: 21    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Madison, WI | Breaking News and Sports | madison.com www.madison.com/
Read the latest Madison and Dane County news. Get breaking news, events and information on Wisconsin sports, weather, entertainment and lifestyles.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
madison, weather, sports, entertainment, wisconsin badgers, wisconsin news, breaking news, politics, entertainment, dining, music, food, uw badgers

Words count: 17    Length: 147 characters    keyword phrases count : 13

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:69% (9/13)
madison 0   (0%)
weather 0   (0%)
sports 0   (0%)
entertainment 0   (0%)
politics 0   (0%)
entertainment 0   (0%)
dining 0   (0%)
music 0   (0%)
food 0   (0%)
2 words:31% (4/13)
wisconsin badgers 0   (0%)
wisconsin news 0   (0%)
breaking news 0   (0%)
uw badgers 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

badgers  breaking  business  cases  celebrity  coming  county  covid  dells  entertainment  history  homes  hrs  journal  jun  june  latest  local  madison  management  member  nation  news  obituaries  open  pandemic  pdf  police  politics  reports  rsquo  sell  service  sports  subscribe  times  today  updated  vault  wisconsin 

Top 20 Keywords
Total Terms Count: 1,355

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 21 1.55%
wisconsin 18 1.33%
covid 17 1.25%
madison 15 1.11%
sports 12 0.89%
local 11 0.81%
june 11 0.81%
vault 10 0.74%
jun 10 0.74%
pdf 10 0.74%
today 9 0.66%
entertainment 8 0.59%
history 7 0.52%
journal 7 0.52%
hrs 7 0.52%
badgers 7 0.52%
obituaries 6 0.44%
homes 6 0.44%
celebrity 6 0.44%
rsquo 6 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
02385860202500131

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(2)
Tribal governments 'crippled' by lost gambling revenue during COVID-19 pandemic
Today in sports history: Lee Trevino beats Jack Nicklaus in 1971 US Open playoff

<H3>

(38)
'An amazing feeling of relief': Immigrant community cheers DACA ruling
A changed landscape, worry and hope on State Street in wake of protests, amid COVID-19 pandemic
Madison's Kevin Henkes honored for his contributions to children's literature
Tenant Resource Center accepting applications for rent assistance
Coming at you like a . . . Salvatore's: DarkHorse restaurant changes name
Trending now
The Latest
Ho-Chunk casino in Wisconsin Dells will require masks when it reopens June 29
Gallery: Scenes from President Trump's rally and related protests in Tulsa
1 injured after pick-up truck driven through large crowd Downtown, Madison police say
'They don't care if you get sick': La Crosse bar staff respond to surge of COVID-19 cases in young patrons
Juneau County reports COVID-19 outbreak at Wisconsin Dells strip club
Today in history: June 21
News
Sports
Entertainment
Extras
Photos
Ranking the top 10 most likely VP running mates for Joe Biden
Week in review: Top photos of the week from AP
Today in history: June 20
Celebrity Birthdays: June 20
Nation & World
Opinion
Trending topics
Local Businesses
Latest Local Offers
Print Ads
3712-1.pdf
2088-1.pdf
2585-1.pdf
3952-1.pdf
1901-1.pdf
2923-1.pdf
3920-1.pdf
3751-1.pdf
4381-1.pdf
1383-1.pdf

<H4>

(58)
Today in history: June 20
Read the digital replica online today!
Receive local COVID-19 coverage in your inbox daily:
Click here for the latest updates from local businesses
Southern Wisconsin neighbors: Obituaries for June 21
Celebrity Birthdays: June 21
The pandemic hits home: Keep up with the latest local news on the COVID-19 coronavirus outbreak
Wisconsin reports 14 more COVID-19 deaths, pushing total to 744
Woman jumps from Beltline bridge into Yahara River following police standoff
4 injured by gunfire in Rock County, police say
Racine County sheriff defends armored vehicle purchase, says it is ‘not a militarized vehicle’
Judge halts Racine's COVID-19 restrictions, citing strike down of state Safer at Home order
Tom Oates: Injuries wiped out Pro Football Hall of Fame potential for 6 Packers players
Follow Dalvin Cook’s lead? Based on punitive aspects of CBA, Aaron Jones seems unlikely to hold out
Badgers guard D'Mitrik Trice hopes he's improved consistency during unique offseason
Forces for change: Badgers Madison Cone, Tyra Turner share goals of Big Ten's anti-racism coalition
NFL players union doctor advises halt to private workouts together
Tim Dahlberg: Baseball fights to return, but why even try?
La Follette's Ben Probst, Edgewood's Baluck Deang showed the stuff of champions
Amid many questions, Badgers football coach Paul Chryst starting to get some answers
Comedian DL Hughley COVID-19 positive after fainting onstage
'Malcolm in the Middle' & More Graduation Episodes That Make the Grade
PHOTOS: DarkHorse is now Salvatore's
Cobain 'MTV Unplugged' guitar sells for sky-high $6 million
Judge: Bolton can publish book despite efforts to block it
Guest lineups for the Sunday news shows
Cardinal Pell to publish prison diary musing on case, church
8 medical thrillers you’ll be glad are fictitious
What should you get Dad for Father's Day?
Who's your TV dad?
Comedian DL Hughley COVID-19 positive after fainting onstage
1 man dead, 11 people wounded in Minneapolis shooting
Tennessee lawmakers adjourn without addressing race, reform
Minority officers allege discrimination over Chauvin booking
2nd wave of virus cases? Experts say we're still in the 1st
Heather Shatdal: Police should be outlawed from forcing anyone on their stomach
Louise Endres Moore: Honor families who lost their fathers in World War II
Julie Riemer: Press must highlight hypocrisy of Vos
Hands on Wisconsin: What privilege looks like
UW System needs Tommy the innovator
12 times when you should update your will
Summer of the road trip: Why we're hitting the road, and how to do it safely
Reduce pets' exposure to ticks to protect against Lyme disease
Today in sports history: Lee Trevino beats Jack Nicklaus in 1971 US Open playoff
Cities where residents have to work the most hours to pay rent
Stonewood Village/Banner Property Management
Sauk Harley Davidson
As Research/Mediaspace
Did you know our olive oils come directly from Italy!? Stop in today for a free sample! The Oilerie (608) 535-1300
Looking for a new place to live?
Add a Bamboo or Cork Floor!
Sites & Partners
Services
News Alerts
Badger Sports
Breaking News
Crime
Politics
<H5>
(6)
Coming at you like a . . . Salvatore's: DarkHorse restaurant changes name
'They don't care if you get sick': La Crosse bar staff respond to surge of COVID-19 cases in young patrons
Woman jumps from Beltline bridge into Yahara River following police standoff
Skaar, James "Jim, Jimmy"
Juneau County reports COVID-19 outbreak at Wisconsin Dells strip club
Topics
<B> (2)
<I> (25)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
35.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
http://madison.com/search/?f=rss&t=article&l=50&s=start_time&sd=desc&k%5B%5D=%23topstory Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://madison.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://madison.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 391.69 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.95 s 0.07 s 0.06 s 0.02 s 5.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
63 Kb (62,670 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
63 Kb (62,670 bytes) 10 Kb (10,456 bytes) 52 Kb (52,214 bytes) 20.03 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
43 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.madison.com and http://madison.com are resolved to the same url :https://madison.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://192.104.182.209 is forwarded to its domain name site https://madison.com/.

URL Rewrite
Non SEO Friendly URLs
https://madison.com/users/login/?referer_url=https%3A%2F%2Fmadison.com%2F
http://madison.com/news/...es/search/?c=news/local/obituaries*&t=article,collection
http://circulars.madison.com/?utm_source=flipp&utm_medium=ham_menu
http://madison.com/weather/?mode=radar
https://madison.com/users/login/?referer_url=https%3A%2F%2Fmadison.com%2F
http://madison.com/weather/?weather_zip=53711
http://madison.com/searc...icle,link&fl=promotion&s=start_time&sd=desc&nk=#app-only
http://madison.com/searc...icle,link&fl=promotion&s=start_time&sd=desc&nk=#app-only
http://madison.com/searc...ube%2Ccollection&app=editorial&nsa=eedition&fl=spotlight
http://madison.com/searc...ube%2Ccollection&app=editorial&nsa=eedition&fl=spotlight
http://madison.com/places/?ref=businesses
http://madison.com/places/?ref=offers


You may use url rewrite techniques to make these 12 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://madison.com/user...rer_url=https%3A%2F%2Fmadison.com%2F
http://madison.com/place_an_ad/obituaries/
http://madison.com/lifestyles/fashion_and_style/
http://madison.com/ads/print_ads/
http://circulars.madison...utm_source=flipp&utm_medium=ham_menu
http://madison.com/place_an_ad/
http://madison.com/ads/print_ads/
https://madison.com/user...rer_url=https%3A%2F%2Fmadison.com%2F
http://madison.com/weather/?weather_zip=53711
http://madison.com/galle...6ff-3bed-5434-a387-940f138f9a85.html
http://madison.com/galle...6ff-3bed-5434-a387-940f138f9a85.html
http://madison.com/membe...769-13ac-5411-9c5e-f46a06a34f16.html
http://madison.com/membe...769-13ac-5411-9c5e-f46a06a34f16.html
http://madison.com/membe...3d4-0cbc-583d-b009-4a1466892c3b.html
http://madison.com/membe...3d4-0cbc-583d-b009-4a1466892c3b.html
http://madison.com/wsj/b...db9-1dfa-53c4-b78c-5e462737819e.html
http://madison.com/wsj/b...db9-1dfa-53c4-b78c-5e462737819e.html
http://madison.com/ct/ne...43b-ef1c-5228-aa44-af5bba8b347f.html
http://madison.com/ct/ne...43b-ef1c-5228-aa44-af5bba8b347f.html
http://madison.com/wsj/b...60e-5c02-5207-9524-0c0292e1088b.html
http://madison.com/wsj/b...60e-5c02-5207-9524-0c0292e1088b.html
http://madison.com/wsj/e...e4c-8019-517e-a13d-b73c58d02ae3.html
http://madison.com/wsj/e...e4c-8019-517e-a13d-b73c58d02ae3.html
http://madison.com/ct/ne...0af-3b59-5ba5-9450-44093e842291.html
http://madison.com/ct/ne...0af-3b59-5ba5-9450-44093e842291.html
http://madison.com/ct/en...e0d-036e-55e1-a02e-e2bd71d61aef.html
http://madison.com/ct/en...e0d-036e-55e1-a02e-e2bd71d61aef.html
http://madison.com/ct/en...e0d-036e-55e1-a02e-e2bd71d61aef.html
http://madison.com/news/...fc3-bbc5-537e-93db-51c32d18fa7f.html
http://madison.com/wsj/n...2ff-b648-554f-a28e-d3eefa4b4045.html
http://madison.com/news/...158-f47f-56de-859f-cdec8ba9064f.html
http://madison.com/news/...466-7435-5cb6-8e58-86e100e15e31.html
http://madison.com/busin...b11-6fb2-51e7-a8e0-c40ad3d23221.html
http://madison.com/busin...b11-6fb2-51e7-a8e0-c40ad3d23221.html
http://madison.com/news/...353-1992-5f2c-aa98-c40a23afd79a.html
http://madison.com/news/...353-1992-5f2c-aa98-c40a23afd79a.html
http://madison.com/wsj/n...2b0-d93b-5848-a24c-e76703c4e87d.html
http://madison.com/wsj/n...2b0-d93b-5848-a24c-e76703c4e87d.html
http://madison.com/news/...fc3-bbc5-537e-93db-51c32d18fa7f.html
http://madison.com/news/...fc3-bbc5-537e-93db-51c32d18fa7f.html
http://madison.com/news/...466-7435-5cb6-8e58-86e100e15e31.html
http://madison.com/news/...466-7435-5cb6-8e58-86e100e15e31.html
http://madison.com/galle...115-b296-5e08-b5b9-f4dbdb12d342.html
http://madison.com/galle...115-b296-5e08-b5b9-f4dbdb12d342.html
http://madison.com/news/...e65-1c13-528e-8d16-7f7c6772fc41.html
http://madison.com/news/...e65-1c13-528e-8d16-7f7c6772fc41.html
http://madison.com/galle...7ba-f1a5-5c38-a292-b26c38d04b99.html
http://madison.com/galle...7ba-f1a5-5c38-a292-b26c38d04b99.html
http://madison.com/wsj/n...ca6-cdaa-5ad7-9114-76adf2470d4c.html
http://madison.com/wsj/n...ca6-cdaa-5ad7-9114-76adf2470d4c.html
http://madison.com/wsj/n...a35-a35e-5a43-b88a-be5af520e854.html
http://madison.com/wsj/n...a35-a35e-5a43-b88a-be5af520e854.html
http://madison.com/wsj/n...2ff-b648-554f-a28e-d3eefa4b4045.html
http://madison.com/wsj/n...2ff-b648-554f-a28e-d3eefa4b4045.html
http://madison.com/wsj/n...e80-e2ec-5a49-8fbf-7991691281a7.html
http://madison.com/wsj/n...e80-e2ec-5a49-8fbf-7991691281a7.html
http://madison.com/news/...693-a937-584a-b15c-04def5490f2b.html
http://madison.com/news/...693-a937-584a-b15c-04def5490f2b.html
http://madison.com/news/...04a-91bd-527c-b89d-c0d680bc95a0.html
http://madison.com/news/...04a-91bd-527c-b89d-c0d680bc95a0.html
http://madison.com/wsj/s...71b-eb4d-5193-827d-e734044fa662.html
http://madison.com/wsj/s...71b-eb4d-5193-827d-e734044fa662.html
http://madison.com/wsj/s...8e7-e7aa-59fa-8c2e-29f1b037f64d.html
http://madison.com/wsj/s...8e7-e7aa-59fa-8c2e-29f1b037f64d.html
http://madison.com/wsj/s...0bd-ed52-545c-a06c-3eaf56765114.html
http://madison.com/wsj/s...0bd-ed52-545c-a06c-3eaf56765114.html
http://madison.com/wsj/s...969-5914-58c7-8de0-e123c2c29dbd.html
http://madison.com/wsj/s...969-5914-58c7-8de0-e123c2c29dbd.html
http://madison.com/wsj/s...673-9af3-5f31-ba95-142bd480020f.html
http://madison.com/wsj/s...673-9af3-5f31-ba95-142bd480020f.html
http://madison.com/wsj/s...100-1b4d-5e94-a764-9e9bf13ff3ec.html
http://madison.com/wsj/s...100-1b4d-5e94-a764-9e9bf13ff3ec.html
http://madison.com/wsj/s...7a5-5cf0-5a3f-9a68-4834d744b617.html
http://madison.com/wsj/s...7a5-5cf0-5a3f-9a68-4834d744b617.html
http://madison.com/wsj/s...cc2-6e50-5aa8-ad62-b87489e5edab.html
http://madison.com/wsj/s...cc2-6e50-5aa8-ad62-b87489e5edab.html
http://madison.com/news/...247-5f69-54a7-9a01-d76e497ae0ce.html
http://madison.com/news/...247-5f69-54a7-9a01-d76e497ae0ce.html
http://madison.com/enter...a5f-bbae-5648-81ca-722993b6ccf1.html
http://madison.com/enter...a5f-bbae-5648-81ca-722993b6ccf1.html
http://madison.com/ct/en...b07-241b-5416-b2ab-da7a213945b8.html
http://madison.com/ct/en...b07-241b-5416-b2ab-da7a213945b8.html
http://madison.com/enter...b68-489a-570a-93b0-932341339019.html
http://madison.com/enter...b68-489a-570a-93b0-932341339019.html
http://madison.com/news/...3ea-178f-55c6-ac9b-0563e68275ce.html
http://madison.com/news/...3ea-178f-55c6-ac9b-0563e68275ce.html
http://madison.com/news/...855-cd61-5b85-a615-b1e1cefc0f9b.html
http://madison.com/enter...a79-b1ff-5e20-b1ed-42339b64e353.html
http://madison.com/enter...a79-b1ff-5e20-b1ed-42339b64e353.html
http://madison.com/enter...6fa-ef4d-5375-9838-11d48c96767e.html
http://madison.com/enter...6fa-ef4d-5375-9838-11d48c96767e.html
http://madison.com/searc...on&s=start_time&sd=desc&nk=#app-only
http://madison.com/lifes...993-7864-5d6d-b47f-3ce55a0f747e.html
http://madison.com/lifes...993-7864-5d6d-b47f-3ce55a0f747e.html
http://madison.com/lifes...e33-dc25-5379-91c8-6adf2e96f97e.html
http://madison.com/lifes...e33-dc25-5379-91c8-6adf2e96f97e.html
http://madison.com/searc...on&s=start_time&sd=desc&nk=#app-only
http://madison.com/galle...91e-d99b-5f78-b845-29c3a6a9e4d1.html
http://madison.com/galle...91e-d99b-5f78-b845-29c3a6a9e4d1.html
http://madison.com/galle...91e-d99b-5f78-b845-29c3a6a9e4d1.html
...


You have 173 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
326 20 346


Too many links (346), it may be considered as spam!

Internal Links (link to pages within this domain) - 326
URL Anchor Text
http://madison.com/
https://madison.com/user...rer_url=https%3A%2F%2Fmadison.com%2FLog In
http://madison.com/members/join/Become a Member
https://madison.com/users/admin/Dashboard
http://madison.com/members/join/Become a Member
https://madison.com/users/admin/Dashboard
https://madison.com/users/admin/list/Saved items
https://madison.com/Madison.com
http://madison.com/ct/Cap Times
http://madison.com/wsj/Wisconsin State Journal
http://madison.com/news/News
http://madison.com/news/local/Local
http://madison.com/resourcesCOVID-19
http://madison.com/news/local/crime-and-courts/Crime
http://madison.com/news/local/govt-and-politics/Politics
http://madison.com/news/local/education/Education
http://madison.com/news/state-and-regional/State & Regional
http://madison.com/news/national/National
http://madison.com/news/world/World
http://madison.com/multimediaMultimedia
http://madison.com/news/local/obituaries/Obituaries
http://madison.com/place_an_ad/obituaries/Share a story
http://madison.com/news/local/obituaries/Recent Obituaries
http://madison.com/news/...cal/obituaries*&t=article,collectionFind an Obituary
http://madison.com/archives/Archives
http://madison.com/opinion/Opinion
http://madison.com/opinion/letters/Letters
http://madison.com/opinion/editorial/Editorial
http://madison.com/opinion/columnists/Columnists
http://madison.com/opinion/cartoon/Cartoon
http://madison.com/sports/Sports
http://madison.com/sports/high-school/High School
http://madison.com/sports/college/Badgers
http://madison.com/sports/baseball/Brewers
http://madison.com/sports/basketball/Bucks
http://madison.com/sports/football/Packers
http://madison.com/sports/professional/Professional
http://madison.com/entertainment/Entertainment
http://madison.com/calendar/Events Calendar
http://madison.com/entertainment/dining/Food & Dining
http://madison.com/entertainment/music/Music
http://madison.com/entertainment/movies/Movies & Film
http://madison.com/entertainment/television/Television
http://madison.com/entertainment/television/listings/TV Guide
http://madison.com/games/Games & Puzzles
http://madison.com/lifestyles/Lifestyles
https://reviews.madison.com/Buyer's Guides
http://madison.com/lifestyles/food-and-cooking/Food & Cooking
http://madison.com/lifestyles/parenting/Parenting
http://madison.com/lifestyles/health-med-fit/Health
http://madison.com/lifestyles/home-and-garden/Home & Garden
http://madison.com/lifestyles/fashion_and_style/Fashion
http://madison.com/people/People
http://madison.com/lifestyles/pets/Pets
http://madison.com/lifestyles/faith-and-values/Faith
http://madison.com/announcements/Celebrations
http://madison.com/business/Business
http://madison.com/business/announcements/Achievements
http://madison.com/business/retail/Retail
http://madison.com/business/technology/Technology
http://madison.com/business/investment/personal-finance/Personal Finance
http://madison.com/archives#tracking-source=menu-navArchives
http://madison.com/ads/print_ads/Display Ads
http://circulars.madison...utm_source=flipp&utm_medium=ham_menuCirculars
http://madison.com/ads/Buy & Sell
http://madison.com/place_an_ad/Place an Ad
http://madison.com/jobs/Jobs
http://madison.com/homes/Homes for Sale
http://madison.com/homes/rentals/Homes for Rent
http://madison.com/deals/Deals
http://madison.com/places/Business Directory
http://madison.com/promo/promotions/Promotions
http://madison.com/ads/legal-notices/Legal notices
http://madison.com/ads/Classified Ads
http://madison.com/ads/print_ads/Display Ads
http://madison.com/services/Customer Service
http://madison.com/services/Manage My Account
http://madison.com/newsletters/Newsletter sign-up
http://madison.com/members/join/Become a Member
http://madison.com/contact/Contact Us
http://madison.com/activate/Activate Full Access
http://madison.com/apps/Mobile Apps
http://madison.com/weather/?mode=radarWeather: Live Radar
http://madison.com/facebookFacebook
http://madison.com/twitterTwitter
http://madison.com/youtubeYouTube
http://madison.com/termsTerms of Service
http://madison.com/privacyPrivacy Policy
http://madison.com/members/join/Join
https://madison.com/users/admin/
http://madison.com/
https://madison.com/user...rer_url=https%3A%2F%2Fmadison.com%2FLog In
http://madison.com/members/join/Become a Member
https://madison.com/users/admin/Dashboard
http://madison.com/members/join/Become a Member
https://madison.com/users/admin/Dashboard
https://madison.com/users/admin/list/Saved items
http://madison.com/news/News
http://madison.com/news/local/obituaries/Obituaries
http://madison.com/opinion/Opinion
...

External Links (link to pages on other websites) - 20
URL Anchor Text
http://wisconsinstatejournal.wi.newsmemory.com/E-editions
http://madisoncaptimes.wi.newsmemory.comCap Times
http://wisconsinstatejournal.wi.newsmemory.com/Wisconsin State Journal
https://www.pinterest.com/madisondotcom/Pinterest
https://instagram.com/madisondotcom/Instagram
https://madison.iloveadeal.com/
https://www.google.com/m...0Ln%20%23%201%2BMadison%2BWI%2B53714302 Parkwood Ln # 1, Madison, ...
http://www.bannerapartments.com/Website
https://www.google.com/m...ps%20Blvd%2BSauk%20City%2BWI%2B53583836 Phillips Blvd, Sauk City, ...
http://www.saukprairiehd.com/Website
https://www.google.com/m...%20Mainstreet%2BHopkins%2BMN%2B55343904 Mainstreet, Hopkins, MN 55...
http://www.mediaspacesolutions.com/Website
https://www.pinterest.com/madisondotcom/Pinterest
https://instagram.com/madisondotcom/Instagram
https://www.wiscnews.com/WiscNews
https://amplifiedlocal.com/locations/madison-wi/AmplifiedWisconsin
https://subscriberservic...ccountStatus.aspx?Domain=madison.comCustomer service: 800-362-8333
http://lee.net/careers/o...tm_medium=blox&utm_campaign=workhereWork here
https://bloxcms.comBLOX Content Management System
https://townnews.com/TownNews.com

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
6 3 3


3 images do not have Alt values.

Image URL - 6
URL ALT Text
https://bloximages.chica...ces/images/logos/ds/400/madison.com.png?_dc=Jun.Sun.2020
https://bloximages.chica...ms/custom/image/ad98bcc4-1546-11ea-b3fc-438a4817fb4a.pngsite-logo
https://bloximages.chica...95d41cf4-0c82-11ea-b986-972a67fb37f5.png?resize=200%2C36site-logo
https://bloximages.chica...mages/blocks/deal-widget/deal-header.png?_dc=20.06.21.12
https://bloximages.chica...f47814b8-0c82-11ea-b986-5f390d7420f5.png?resize=200%2C36site-logo
http://madison.com/{{image}}


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 1 4


You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://bloximages.chica...styles/owl.carousel.d631cca58a0d014854c4a6c1815f1da3.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
56 21 77


Too many (21) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 21
Script URL Type
https://bloximages.chica...s/scripts/jquery.min.c34c594a0128ca26764dd8ecad278707.js
http://madison.com/shared-content/art/tncms/user/user.js
https://bloximages.chica...cripts/bootstrap.min.d457560d3dfbf1d56a225eb99d7b0702.js
https://bloximages.chica...urces/scripts/common.5ee3960b4d37bc106988fa535b393865.js
https://bloximages.chica...esources/scripts/tnt.ac87000c8e1356e20584473075fd0f2e.js
https://bloximages.chica.../scripts/application.93d1db0a57d520951552a1dcd8fd9aeb.js
https://polyfill.io/v3/p...t.prototype.@@iterator,Element.prototype.classList|gated
https://bloximages.chica...cripts/user-controls.578df3df79d812af55ab13bae47f9857.js
https://bloximages.chica...scripts/owl.carousel.66c591eb93f177b0f59892f361c3b1b4.js
https://bloximages.chica...s/scripts/tnt.notify.6e1ca8839e8a715fdecb1c734223823a.js
https://bloximages.chica...pts/tnt.notify.panel.1c7debce90f6bd1a3d679d0176d3712a.js
https://www.gstatic.com/firebasejs/6.6.2/firebase-app.js
https://www.gstatic.com/firebasejs/6.6.2/firebase-messaging.js
http://madison.com/shared-content/art/tncms/api/messaging.js
https://bloximages.chica...t.ads.advertisements.66a3812a7b5c12fde8cd998fd691ad7d.js
http://madison.com/shared-content/art/tncms/tracking.js
https://bloximages.chica.../scripts/fontawesome.a8c7e0dc594b3a0b53141cdea833eee5.js
http://madison.com/shared-content/art/stats/common/tracker.jstext/javascript
https://tagan.adlightning.com/leeenterprises/op.js
https://bloximages.chica...ads_dfp/resources/scripts/dfp.lazy.min.js?_dc=1588921329

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://madison.com/news/News
http://wisconsinstatejournal.wi.newsmemory.com/E-editions


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
104
Excellent! You do have a lot of root domains (104) linked to your site madison.com.

104
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 499
  Facebook Shares 1,831
  Facebook Comments 568
  Tweets 10
  LinkedIn 118

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site madison.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
37,191th most visited website in the world.
7,173th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (90 - madison.com, nwitimes.com, readingeagle.com, qctimes.com, missoulian.com, eagletribune.com, pantagraph.com, bloxcms.com, rapidcityjournal.com, bismarcktribune.com, napavalleyregister.com, pressrepublican.com, thesunchronicle.com, salemnews.com, helenair.com, azdailysun.com, cumberlink.com, newburyportnews.com, tdn.com, record-eagle.com, cdapress.com, times-news.com, winonadailynews.com, hjnews.com, dailyitem.com, thehawkeye.com, journaltimes.com, auburnpub.com, magicvalley.com, normantranscript.com, montgomerynews.com, theworldlink.com, niagara-gazette.com, sharonherald.com, timeswv.com, starbeacon.com, etruth.com, herald-review.com, mankatofreepress.com, tribune-democrat.com, enidnews.com, dailyindependent.com, register-herald.com, chippewa.com, heraldbulletin.com, valdostadailytimes.com, newsandtribune.com, codyenterprise.com, clintonherald.com, lee.net, lompocrecord.com, greenevillesun.com, stwnewspress.com, theindependent.com, weatherforddemocrat.com, thecourierexpress.com, corsicanadailysun.com, wiscnews.com, daltondailycitizen.com, somdnews.com, somerset-kentucky.com, thedailyreview.com, meadvilletribune.com, trentonian.com, suwanneedemocrat.com, insidetucsonbusiness.com, cordeledispatch.com, taosnews.com, queenschronicle.com, jg-tc.com, richmondregister.com, ludingtondailynews.com, tbrnews.com, tiftongazette.com, montrosepress.com, ncnewsonline.com, commercial-news.com, ashlandwi.com, meridianstar.com, theprairiestar.com, bristolpress.com, crossville-chronicle.com, thedailystar.com, qcvarsity.com, missoula.com, rockwallheraldbanner.com, safeliving101.com, northofboston.com, ptonline.net, lakeoconeebreeze.net) hosted on the same server as madison.com (ip : 192.104.182.209).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.104.182.209) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 195 days old ( 1st registered on : 1994-12-30 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 168 days from today ( expires on : 2020-12-28 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
madison.com ( 11 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-12-30 2019-11-29 2020-12-28
25 years, 195 days old 0 years, 226 days ago 0 years, 168 days from today
25 years, 195 days old


Domain Name Servers used by madison.com
DNS Name IP Address
ns1.townnews.com192.104.182.103
ns2.townnews.com192.104.183.103


Domain is going to expire in less than a year time (0 years, 168 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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