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marchofdimes.com favicon marchofdimes.com

Excellent Practice29
Improvement Could be Made13
Critical Issues to Attend9
Jul 30, 2020 04:12 AM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 20 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Increase the traffic of your site.
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     32
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Detailed Reviews

Related Category
Most related categories of this website.

cancer   courses   dog   fundraising   museum   nutrition   social   tools  

Title
Home | March of Dimes | Healthy Moms. Strong Babies.

Words count: 9    Unique Words: 9    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
March of Dimes leads the fight for the health of all moms and babies. We use research, advocacy, and education to give every baby the best possible start.

Words count: 28    Length: 154 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home | March of Dimes | Healthy Moms. Strong Babies. www.marchofdimes.com/
March of Dimes leads the fight for the health of all moms and babies. We use research, advocacy, and education to give every baby the best possible start.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
march of dimes, prematurity, premature, preterm, premie, preemie, babies, baby, pregnancy, pregnant, fetal alcohol syndrome, down syndrome, genetic, birth defects, spina bifida, folic acid, premature birth, genetic disorders, genetic diseases

Words count: 30    Length: 242 characters    keyword phrases count : 19

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:53% (10/19)
prematurity 0   (0%)
premature 0   (0%)
preterm 0   (0%)
premie 0   (0%)
preemie 0   (0%)
babies 0   (0%)
baby 0   (0%)
pregnancy 0   (0%)
pregnant 0   (0%)
genetic 0   (0%)
2 words:37% (7/19)
down syndrome 0   (0%)
birth defects 0   (0%)
spina bifida 0   (0%)
folic acid 0   (0%)
premature birth 0   (0%)
genetic disorders 0   (0%)
genetic diseases 0   (0%)
3 words:11% (2/19)
march of dimes 0   (0%)
fetal alcohol syndrome 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

action  advocacy  advocate  annual  asked  babies  birth  care  community  covid  defects  dimes  donate  education  events  families  fight  frequently  health  impact  join  learn  march  media  moms  news  partners  policies  pregnancy  premature  protect  questions  report  resources  sign  spotlight  starts  stories  support  tools 

Top 20 Keywords
Total Terms Count: 1,174

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
babies 34 2.90%
moms 28 2.39%
health 20 1.70%
march 20 1.70%
support 18 1.53%
sign 15 1.28%
care 15 1.28%
dimes 15 1.28%
resources 15 1.28%
pregnancy 14 1.19%
premature 14 1.19%
birth 11 0.94%
tools 11 0.94%
stories 11 0.94%
asked 10 0.85%
frequently 10 0.85%
questions 10 0.85%
covid 9 0.77%
join 9 0.77%
news 8 0.68%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
813524002010356

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(8)
A health crisis impacting women and babies of color
COVID-19 Pandemic Educational Resources and Support Support by donating to Mom and Baby COVID-19 Intervention and Support Fund
COVID-19 Pandemic Educational Resources and Support
It starts with mom
MOMS AND BABIES NEED YOU MORE THAN EVER
in your community
THANKS FOR SIGNING UP
THANKS FOR SIGNING UP

<H2>

(13)
Everyday, women and babies of color face inequitable treatment due to systemic racism. It's time to for bold, immediate action.
Support by donating to Mom and Baby COVID-19 Intervention and Support Fund
More than six million women will become pregnant this year. Join March of Dimes and our partners to connect, protect and help moms and moms-to-be get the care they need. After all, it starts with mom.
YOUR MONTHLY SUPPORT GIVES HOPE AND SAVES LIVES
why we are fighting for healthy families
let's build a brighter future
March of Dimes report card
Accomplishments 2019
March for babies app
March for babies app
JOIN THE FIGHT FOR THE HEALTH OF ALL MOMS AND BABIES
JOIN THE FIGHT FOR THE HEALTH OF ALL MOMS AND BABIES
STAY UPDATED

<H3>

(5)
JOIN THE FIGHTFOR THE HEALTH OF ALLMOMS AND BABIES
CONTACT US
MARCH FOR BABIES
Get to Know Us
Connect With Us

<H4>

(24)
Attention
Our mission
Our work
Need help?
Tools & Resources
Pregnancy
Baby
Complications & Loss
Tools & Resources
News & Media
Ambassadors
Mission stories
Tools & Resources
Our research
For providers
For policy makers
Tools & Resources
Volunteer
Advocate
Participate & Support
Tools & Resources
Help Protect Moms and Babies from COVID-19
corporate partner spotlight
JOIN THE ACTION CENTER
<B> (2)Sign In
it starts with mom
<I> (1)
<STRONG> (3)Shop Gift Guide
half a million babies
unaffordable


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
27.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://marchofdimes.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://marchofdimes.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.19 seconds - 110.68 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.00 s 0.02 s 0.02 s 0.01 s 1.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
21 Kb (21,030 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
21 Kb (21,030 bytes) 9 Kb (8,923 bytes) 12 Kb (12,107 bytes) 73.70 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
20 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.marchofdimes.com and http://marchofdimes.com are resolved to the same url :https://www.marchofdimes.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://104.22.66.69 is forwarded to https://www.marchofdimes.org/, instead of to its domain name site marchofdimes.com.

URL Rewrite
Non SEO Friendly URLs
http://marchofdimes.com/givin...vid19&DonationTrackingParam1=header_general-covid19
http://marchofdimes.com/givin...vid19&DonationTrackingParam1=header_general-covid19
http://marchofdimes.com/givin...ite&utm_campaign=diy_062819&utm_content=website_nav
http://marchofdimes.com/givin...vid19&DonationTrackingParam1=header_general-covid19
http://marchofdimes.com/givin...ite&utm_campaign=diy_062819&utm_content=website_nav
http://marchofdimes.com/givin...m1=drtv_4119_marchofdimes_website_homepage_carousel
http://marchofdimes.com/mom-a...paign=home-2020&utm_content=homepage_module-covid19
http://marchofdimes.com/givin...vid19&DonationTrackingParam1=footer_general-covid19


You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://marchofdimes.com/givin...ngParam1=header_general-covid19
http://marchofdimes.com/givin...ngParam1=header_general-covid19
http://marchofdimes.com/givin..._062819&utm_content=website_nav
http://marchofdimes.com/givin...ngParam1=header_general-covid19
http://marchofdimes.com/givin..._062819&utm_content=website_nav
http://marchofdimes.com/givin...dimes_website_homepage_carousel
http://marchofdimes.com/mom-a...content=homepage_module-covid19
http://marchofdimes.com/givin...ngParam1=footer_general-covid19


You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
211 61 272


Too many links (272), it may be considered as spam!

Internal Links (link to pages within this domain) - 211
URL Anchor Text
http://marchofdimes.com/sign-in.aspxSIGN IN
http://marchofdimes.com/sign-up.aspxSIGN UP
http://marchofdimes.com/#main[Skip to Content]
http://marchofdimes.com/sign-up.aspxRegister
http://marchofdimes.com/sign-in.aspxSign In
http://marchofdimes.com/account-center.aspxHi
http://marchofdimes.com/dashboard.aspxYour dashboard
http://marchofdimes.com/#sign out
http://marchofdimes.com/index.aspx
http://marchofdimes.com/givin...ngParam1=header_general-covid19Donate
http://marchofdimes.com/contact-us.aspxContact
http://marchofdimes.com/events-in-your-area.aspxEvents
http://marchofdimes.com/givin...ngParam1=header_general-covid19DONATE
http://marchofdimes.com/sign-up.aspxsign up
http://marchofdimes.com/sign-in.aspxsign in
http://marchofdimes.com/#sign out
http://marchofdimes.com/account-center.aspxaccount center
http://marchofdimes.com/dashboard.aspxmy dashboard
http://marchofdimes.com/#Our Cause
http://marchofdimes.com/#Our mission
http://marchofdimes.com/mission/who-we-are.aspxWho We Are
http://marchofdimes.com/mission/prematurity-campaign.aspxFighting premature birth: The ...
http://marchofdimes.com/mission/annual-report-2018.aspxAnnual Report 2018
http://marchofdimes.com/missi...-and-financial-information.aspxAnnual Reports and financial i...
http://marchofdimes.com/missi.../march-of-dimes-leadership.aspxMarch of Dimes Leadership
http://marchofdimes.com/#Our work
http://marchofdimes.com/missi...potlight-on-state-progress.aspxSpotlight on State Progress
http://marchofdimes.com/mission/community-impact.aspxCommunity impact
http://marchofdimes.com/mission/global-programs.aspxGlobal programs
http://marchofdimes.com/accomplishments-in-2019.aspxAccomplishments in 2019
http://marchofdimes.com/it-starts-with-mom.aspxIt Starts With Mom
http://marchofdimes.com/#Need help?
http://marchofdimes.com/our-cause-faqs.aspxFrequently asked questions
http://marchofdimes.com/contact-us.aspxContact us
http://marchofdimes.com/#Tools & Resources
http://marchofdimes.com/mission/global-preterm.aspxBorn Too Soon Global Map
http://marchofdimes.com/mission/reportcard.aspxMarch of Dimes Report Card
http://marchofdimes.com/careers/careers.aspxCareers
http://marchofdimes.com/mission/archives.aspxArchives
http://marchofdimes.com/#Health Topics
http://marchofdimes.com/#Pregnancy
http://marchofdimes.com/pregnancy/before-pregnancy.aspxBefore or between pregnancies
http://marchofdimes.com/pregn...trition-weight-and-fitness.aspxNutrition, weight & fitness
http://marchofdimes.com/pregnancy/prenatal-care.aspxPrenatal care
http://marchofdimes.com/pregnancy/is-it-safe.aspxIs it safe?
http://marchofdimes.com/pregnancy/labor-and-birth.aspxLabor & birth
http://marchofdimes.com/pregnancy/postpartum-care.aspxPostpartum care
http://marchofdimes.com/#Baby
http://marchofdimes.com/baby/caring-for-your-baby.aspxCaring for your baby
http://marchofdimes.com/baby/feeding-your-baby.aspxFeeding your baby
http://marchofdimes.com/#Complications & Loss
http://marchofdimes.com/compl...ns/pregnancy-complications.aspxPregnancy complications
http://marchofdimes.com/compl...m-labor-and-premature-baby.aspxPreterm labor & premature birt...
http://marchofdimes.com/complications/the-nicu.aspxThe newborn intensive care uni...
http://marchofdimes.com/compl...ects-and-health-conditions.aspxBirth defects & other health c...
http://marchofdimes.com/complications/loss-and-grief.aspxLoss & grief
http://marchofdimes.com/#Tools & Resources
http://marchofdimes.com/health-faqs.aspxFrequently asked health questi...
http://marchofdimes.com/pregn.../calculating-your-due-date.aspxCalculating your due date
http://marchofdimes.com/pregnancy/ovulation-calendar.aspxOvulation calendar
http://marchofdimes.com/pregnancy/ovulation-calculator.aspxOvulation calculator
http://marchofdimes.com/bereavement-kit-form.aspxOrder bereavement materials
http://marchofdimes.com/#Stories & Media
http://marchofdimes.com/#News & Media
http://marchofdimes.com/news/news.aspxNews
http://marchofdimes.com/videos.aspxVideos
http://marchofdimes.com/#Ambassadors
http://marchofdimes.com/mission-stories/ambassadors.aspxAmbassadors
http://marchofdimes.com/missi...celebrity-advocate-council.aspxCelebrity Advocate Council
http://marchofdimes.com/#Mission stories
http://marchofdimes.com/mission-stories/spotlights.aspxSpotlights
http://marchofdimes.com/mission-stories/impact-stories.aspxImpact Stories
http://marchofdimes.com/#Tools & Resources
http://marchofdimes.com/stories-media-faqs.aspxFrequently asked media questio...
http://marchofdimes.com/#Research & Professionals
http://marchofdimes.com/#Our research
http://marchofdimes.com/research/research-grants.aspxResearch grants
http://marchofdimes.com/research/infant-health-research.aspxInfant health research
http://marchofdimes.com/research/research.aspxPrematurity Research Center
http://marchofdimes.com/#For providers
http://marchofdimes.com/nicufamilysupport/index.aspxNICU Family SupportĀ®
http://marchofdimes.com/profe.../prematurity-collaborative.aspxPrematurity Collaborative
http://marchofdimes.com/profe...ormation-for-your-patients.aspxInfo for your patients
http://marchofdimes.com/professionals/medical-resources.aspxMedical resources
http://marchofdimes.com/profe...als/professional-education.aspxProfessional education
http://marchofdimes.com/suppo.../supportive-pregnancy-care.aspxSupportive Pregnancy Care
http://marchofdimes.com/profe...ls/scholarships-and-awards.aspxAwards & Scholarships
http://marchofdimes.com/#For policy makers
http://marchofdimes.com/advocacy/policies-and-positions.aspxPolicies & positions
http://marchofdimes.com/advocacy/state-advocacy.aspxState advocacy
http://marchofdimes.com/advocacy/federal-advocacy.aspxFederal advocacy
http://marchofdimes.com/advoc...victories-and-achievements.aspxVictories & achievements
http://marchofdimes.com/advocacy/research-and-data.aspxResearch & data
http://marchofdimes.com/#Tools & Resources
http://marchofdimes.com/research-professionals-faqs.aspxFrequently asked questions
http://marchofdimes.com/suppo.../supportive-pregnancy-care.aspxSupportive Pregnancy Care
http://marchofdimes.com/#Get Involved
http://marchofdimes.com/#Volunteer
http://marchofdimes.com/volunteers/volunteers.aspxTake the lead
http://marchofdimes.com/volun...rs/volunteer-opportunities.aspxVolunteer Opportunities
...

External Links (link to pages on other websites) - 61
URL Anchor Text
https://www.marchforbabies.org/March For Babies
http://nacersano.marchofdimes.org/Nacersano
http://share.marchofdimes.org/Share Your Story
https://gifts.marchofdimes.or...uide_101119_web_homepage_headerShop Gift Guide
https://www.marchofdimes.org/.../getting-ready-to-be-a-mom.aspxMaternal Health Resources
https://www.marchofdimes.org/covid-19-resources.aspxCoronavirus (COVID-19)
http://newsmomsneed.marchofdimes.org/News Moms Need Blog
https://www.marchofdimes.org/covid-19-resources.aspxCoronavirus (COVID-19)
http://newsmomsneed.marchofdimes.orgBlog: News Moms Need
http://share.marchofdimes.orgShare Your Story community
http://www.facebook.com/marchofdimesJoin us on Facebook
http://twitter.com/marchofdimesFollow us on Twitter
http://instagram.com/marchofdimesInstagram: behind the scenes
https://www.marchofdimes.org/...nationTrackingParam1=navigationeCard
http://marchofdimes.org/peristatsPeristats
https://www.marchofdimes.org/nursingNursing programs
https://beyondlabels.marchofdimes.orgBeyond Labels: Stigma reductio...
http://actioncenter.marchofdimes.orgTake action
https://www.marchofdimes.org/...Advocacy-Toolkit-Q3-2019-v2.pdfAdvocacy Toolkit
https://gifts.marchofdimes.or...nationTrackingParam1=navigationShop our gift guide
https://marchforbabies.org?ut..._010119&utm_content=website_navMarch for Babies
https://www.marchofdimes.org/it-starts-with-mom.aspxSupport Moms through our campa...
http://share.marchofdimes.org/user/createuserJoin our online community
https://www.marchofdimes.org/.../getting-ready-to-be-a-mom.aspxMaternal Health Resources
https://www.marchforbabies.org/March for Babies
https://nacersano.marchofdimes.org/Nacersano
http://share.marchofdimes.org/Share Your Story
https://www.marchofdimes.org/.../getting-ready-to-be-a-mom.aspxMaternal Health Resources
https://www.marchofdimes.org/covid-19-resources.aspxCoronavirus (COVID-19)
http://newsmomsneed.marchofdimes.org/News Moms Need Blog
https://www.marchofdimes.org/covid-19-resources.aspxCoronavirus (COVID-19)
http://newsmomsneed.marchofdimes.orgBlog: News Moms Need
http://share.marchofdimes.orgShare Your Story community
http://www.facebook.com/marchofdimesJoin us on Facebook
http://twitter.com/marchofdimesFollow us on Twitter
http://instagram.com/marchofdimesInstagram: behind the scenes
https://www.marchofdimes.org/...nationTrackingParam1=navigationeCard
http://marchofdimes.org/peristatsPeristats
https://www.marchofdimes.org/nursingNursing programs
https://beyondlabels.marchofdimes.orgBeyond Labels: Stigma reductio...
http://actioncenter.marchofdimes.orgTake action
https://www.marchofdimes.org/...Advocacy-Toolkit-Q3-2019-v2.pdfAdvocacy Toolkit
https://gifts.marchofdimes.or...nationTrackingParam1=navigationShop our gift guide
https://marchforbabies.org?ut..._010119&utm_content=website_navMarch for Babies
https://www.marchofdimes.org/it-starts-with-mom.aspxSupport Moms through our campa...
http://share.marchofdimes.org/user/createuserJoin our online community
https://www.marchofdimes.org/.../getting-ready-to-be-a-mom.aspxMaternal Health Resources
https://www.marchofdimes.org/...rackingParam1=partner-clearblueLearn more
https://actioncenter.marchofd...tionTrackingParam1=actioncenterTake action
https://www.marchofdimes.org/...nationTrackingParam1=reportcardLearn More
https://itunes.apple.com/us/a...me-2020&utm_content=mfb-app-ios
https://play.google.com/store...020&utm_content=mfb-app-android
https://www.marchforbabies.orgMARCH FOR BABIES
https://www.marchofdimes.org/peristats/Peristats.aspxPeristats
https://gifts.marchofdimes.or...nationTrackingParam1=footerlinkGift Guide
https://www.marchofdimes.org/...nationTrackingParam1=footerlinkeCard
http://bit.ly/FBMarchofDimes
http://bit.ly/MODTwitter
http://bit.ly/MODInsta
http://bit.ly/MarchofDimesLI
http://youtube.com/marchofdimes

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
19 18 1


1 images do not have Alt values.

Image URL - 19
URL ALT Text
http://marchofdimes.com/glue/images/mod-logo-stacked-brandpurple.svgMarch of dimes main logo
http://marchofdimes.com/glue/images/mobile-icons-donate.svgdonate to the March of Dimes
http://marchofdimes.com/glue/images/mobile-icons-chat.svgcontact the March of Dimes
http://marchofdimes.com/glue/images/mobile-icons-star.svgview events for the March of D...
http://marchofdimes.com/glue/images/mod-logo-stacked-brandpurple.svgMarch of dimes main logo
http://marchofdimes.com/glue/images/baby.svgBaby
http://marchofdimes.com/glue/images/building.svgBuilding
http://marchofdimes.com/glue/images/heart.svgHeart
http://marchofdimes.com/glue/images/map-compressor.pngMap
http://marchofdimes.com/glue/images/mfb-app.jpgMarch for Babies app
http://marchofdimes.com/glue/images/download-ios.gifiOS download
http://marchofdimes.com/glue/images/download-android.gifAndroid download
http://marchofdimes.com/glue/images/email-lightbox-image.jpg
http://marchofdimes.com/glue/images/mod-logo-stacked-rgb-white.svgMarch of Dimes Logo
http://marchofdimes.com/glue/images/social%20icons-fb.svgMarch of Dimes Facebook Page
http://marchofdimes.com/glue/images/social%20icons-tw.svgMarch of Dimes Twitter Page
http://marchofdimes.com/glue/images/social%20icons-ig.svgMarch of Dimes Instagram Page
http://marchofdimes.com/glue/images/social%20icons-in.svgMarch of Dimes LinkedIn Page
http://marchofdimes.com/glue/images/social%20icons-youtube.svgMarch of Dimes YouTube Page


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 9 18


Too many (9) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 9
Stylesheet URL rel type
http://marchofdimes.com/stylesheet
http://marchofdimes.com/glue/css/bootstrap.min.cssstylesheet
http://marchofdimes.com/glue/css/style-css.cssstylesheet
http://marchofdimes.com/glue/css/style-rebrand.cssstylesheet
http://marchofdimes.com/glue/css/style-rebrand-responsive.cssstylesheet
http://marchofdimes.com/glue/css/responsive.cssstylesheet
http://marchofdimes.com/glue/css/global.cssstylesheet
http://marchofdimes.com/glue/css/home.cssstylesheet
http://marchofdimes.com/glue/css/signup.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
35 21 56


Too many (21) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 21
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
text/javascript
http://marchofdimes.com/glue/js/jquery.bxslider.min.jstext/javascript
http://marchofdimes.com/glue/js/mobile-script.jstext/javascript
http://marchofdimes.com/glue/js/3.0/inlinescripts.jstext/javascript
http://marchofdimes.com/glue/js/3.0/inlinescripts_other.jstext/javascript
http://marchofdimes.com/glue/js/3.0/localization.jstext/javascript
http://marchofdimes.com/glue/js/3.0/externalapps.jstext/javascript
http://marchofdimes.com/glue/js/3.0/header.jstext/javascript
http://marchofdimes.com/glue/js/3.0/header_loginform.jstext/javascript
https://www.googletagmanager.com/gtag/js?id=UA-219864-1
http://marchofdimes.com/Controls/js/SessionControl.jstext/javascript
text/javascript
http://marchofdimes.com/Controls/js/GeoLocationControl.jstext/javascript
https://maxcdn.bootstrapcdn.com/bootstrap/3.4.1/js/bootstrap.min.jstext/javascript
http://marchofdimes.com/Controls/js/SendgridEmailValidator.jstext/javascript
http://marchofdimes.com/glue/js/signup.jstext/javascript
http://marchofdimes.com/glue/js/script.js
http://marchofdimes.com/glue/js/hammer.min.jstext/javascript
http://marchofdimes.com/glue/js/main.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://marchofdimes.com/news/news.aspxNews
http://newsmomsneed.marchofdimes.org/News Moms Need Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 134
  Facebook Shares 109
  Facebook Comments 97
  Tweets 54
  LinkedIn 182

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/marchofdimes
Twitter Accounthttp://twitter.com/marchofdimes
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site marchofdimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You domain marchofdimes.com is the only one hosted on the server (ip : 104.22.66.69).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.22.66.69) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 197 days old ( 1st registered on : 1999-01-30 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 167 days from today ( expires on : 2022-01-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
marchofdimes.com ( 16 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-01-30 2014-03-25 2022-01-29
21 years, 197 days old 6 years, 143 days ago 1 year, 167 days from today
21 years, 197 days old


Domain Name Servers used by marchofdimes.com
DNS Name IP Address
udns1.ultradns.net204.69.234.1
udns2.ultradns.net204.74.101.1


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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