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Excellent Practice33
Improvement Could be Made6
Critical Issues to Attend12
Sep 14, 2020 07:54 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 22 inline css components to an external style sheet file.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     56
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   college   dog   maps   multimedia   museum   stories   television  

NBC4 Washington – Washington DC News, Maryland News, Virginia News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 16    Unique Words: 11    Length: 128 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Washington 2
News 5

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Washington DC News, Maryland News, Virginia News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 14    Length: 108 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
NBC4 Washington – Washington DC News, Maryland News, ...
Washington DC News, Maryland News, Virginia News, Local News, Weather, Traffic, Entertainment, Breaking News

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

americans  area  block  breaking  coast  college  coronavirus  county  covid  donald  election  entertainment  facebook  follow  hold  hours  killing  local  lsquo  maryland  mins  nbc  news  open  pandemic  person  schools  scramble  sep  tiktok  trump  vaccine  videos  virginia  vote  voter  washington  watch  weather  wildfires 

Top 20 Keywords
Total Terms Count: 926

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hours 30 3.24%
news 22 2.38%
sep 14 1.51%
coronavirus 13 1.40%
washington 10 1.08%
trump 9 0.97%
virginia 8 0.86%
covid 8 0.86%
maryland 8 0.86%
mins 7 0.76%
schools 7 0.76%
watch 7 0.76%
local 6 0.65%
college 5 0.54%
wildfires 5 0.54%
vote 5 0.54%
weather 5 0.54%
nbc 5 0.54%
videos 4 0.43%
vaccine 4 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Top Videos
Coronavirus Pandemic
Decision 2020
U.S. & World
News4 I-Team


Schools Scramble for Substitutes as Teachers Opt to Retire Amid COVID-19 Concerns
How DC-Area Schools Fared in US News & World Report's College Rankings
DC Water to Help Northeast DC Residents With Sewage Damage, Mayor Says
TikTok Owner Picks Oracle Over Microsoft as US Tech Partner
Maryland Crabmeat Pickers Hit Hard by COVID-19 This Summer
Person Fatally Struck by Train at Gallery Place
An Incredibly Odd Stat That Shows Dwayne Haskins, Alex Smith and Washington Were Due f...
In Defiance of Nevada Governor, Trump Holds Indoor Rally
UMD Resumes Some In-Person Classes Monday
‘My Heart Smiles': New Accessible Ramp Helps Kayakers Get Into Water
Montgomery County Memorial Honors Victims of Opioid Addiction
Most Read
Hackers Break Into FCPS Network, Hold Info for Ransom
Fairfax Co. Schools Work With FBI After Hackers Attack Network, Hold Info for Ransom
Schools Scramble for Substitutes as Teachers Opt to Retire Amid COVID-19 Concerns
DC Restricts Travel From 29 States Considered ‘High Risk' for Coronavirus
DC Water to Help Northeast DC Residents With Sewage Damage, Mayor Says
How DC-Area Schools Fared in US News & World Report's College Rankings
Virus Updates: COVID Cases Grow in 11 States; Pfizer Vaccine Could Be Ready This Year
To Door Knock Or Not? Campaigning for Congress in COVID Era
Trump Played Down Danger of COVID in January: Woodward
Woodward: Historians Will Write About Trump's ‘Lost Month of February'
Pfizer Coronavirus Vaccine Could Be Given to Americans Before End of the Year, CEO Says
Fact Check: Trump's Torrent of Falsehoods, Biden Missteps
Whistleblower's Claims on Russian Interference Fit Pattern
Bloomberg to Spend at Least $100M to Help Biden in Florida
Pence Drops Plan to Go to Fundraiser Hosted by QAnon Backers
Expect US Election to Have Consequences for Troops Overseas
Fires Raise Fight Over Climate Change Before Trump's Visit
Gulf Coast Residents Brace as Tropical Storm Sally Could Become New Hurricane
Pompeo to Resume Lavish ‘Madison Dinners' Mid-Pandemic
US Ambassador to China to Step Down Next Month
Wildfires Kill 35 in California, Oregon, Washington
Tear Gas Used on Crowd Protesting Police Shooting, Killing Man in Lancaster, Pa.
Stocks Open Higher on Wall Street Following Burst of Deals
Suga Wins Party Vote, All But Assuring Election as Japan PM
This College Student Wants to Raise Latino Voter Turnout — Starting With Her Parents
NBCLX's Tabitha Lipkin Talks with Her Grandfather About Losing His Home to California Wildfire
TikTok Timeline: The Events Leading Up to Its Oracle Deal
How HGTV Star Jasmine Roth Went from Corporate America to Renowned Home Renovator
6 Myths About Mail-In Voting Debunked
White House Security Improvements Have Not Stopped Intrusion Attempts
New Push Could Block COVID-19 Vaccine Injuries From Program That Usually Pays Victims
For Blind or Deaf Students, Virtual Learning Brings Extra Challenges
Hundreds of Thousands of Americans Targeted by Scammers During Pandemic
1 Possible Case of Legionella Infection at DC VA Medical Center
Worth The Trip


Thiem 1st Since 1949 to Win US Open After Ceding 1st 2 Sets
Winds a Worry as Death Toll Reaches 35 From West Coast Fires
Philippines Deports US Marine in Transgender Killing
TikTok Scrambles to Remove Suicide Video Clips, Ban Users
Walmart Launching Drone Delivery in North Carolina
Facebook Blocks Ailing Man's Planned End-of-Life Broadcasts
Grandson of Harding and Lover Wants President's Body Exhumed
Chinese Military Calls US Biggest Threat to World Peace
A Major American City May Soon Allow 16-Year-Olds to Vote — and Others Could Follow Suit
Pau Gasol and His Wife Name Newborn Daughter After Gianna Bryant
Racial Injustice Themes Fill Empty NFL Stadiums
Protesters Block Buses Outside NBA Campus, Asking for Help
Your 2020 Fireworks Finder: How to Safely Watch in DC, Maryland, Virginia
Virginia Ski Resort Opens With $1M in Upgrades
20+ Winter & Holiday Events You Won't Want to Miss in the DC Area
Ketchup Candy Canes Are the Christmas Treats No One Asked For
#ExeterSully: Young Pilot Hailed a Hero After Landing Plane on Pa. Highway
Not Kidding Around: Woman Sues for Paternity Test on Goats
Follow Us
<I> (7)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.31 seconds - 122.86 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.44 s 0.04 s 0.04 s 0.01 s 3.05 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
38 Kb (38,086 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
38 Kb (38,086 bytes) 7 Kb (7,051 bytes) 31 Kb (31,035 bytes) 22.72 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (d*********@3x-1.png, n**@3x-7.png, d**********@2x.png) were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
222 11 233

Too many links (233), it may be considered as spam!

Internal Links (link to pages within this domain) - 222
URL Anchor Text to content & World Scene TV Football Team Coast Wildfires Hack Voter Guide The Latest Scramble for Substitut... DC-Area Schools Fared in U... Water to Help Northeast DC ... administration Owner Picks Oracle Over... Crabmeat Pickers Hit ... Fatally Struck by Train... Incredibly Odd Stat That Sh... Trump Defiance of Nevada Governor... full forecast all Resumes Some In-Person Cla...‘My Heart Smiles': New Accessi... County County Memorial Hon... Virginia Break Into FCPS Networ... Virginia Co. Schools Work With ... Scramble for Substitut... Restricts Travel From 29 St... Water to Help Northeast DC ... DC-Area Schools Fared in U... full forecast all all Updates: COVID Cases Gro... Door Knock Or Not? Campaign... Woodward Played Down Danger of CO... Trump Historians Will Writ... vaccine Coronavirus Vaccine Cou... all 2020 Check: Trump's Torrent of... interference's Claims on Russ... 2020 to Spend at Least $1... Pence Drops Plan to Go to Fund... military US Election to Have Con... all Trump Raise Fight Over Climate...

External Links (link to pages on other websites) - 11
URL Anchor Text Policy Public Inspection File Not Sell My Personal Inform... Notice

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
55 21 34

34 images do not have Alt values.

Image URL - 55
URL ALT Text Washington 1st Since 1949 to Win US... a Worry as Death Toll Re... Deports US Marine ... Scrambles to Remove Sui... Launching Drone Delive... Blocks Ailing Man's P... of Harding and Lover ... Military Calls US Bigg... Major American City May Soon... Gasol and His Wife Name Ne... Injustice Themes Fill E... Block Buses Outside... 2020 Fireworks Finder: Ho... Ski Resort Opens With... Winter & Holiday Events Yo... Candy Canes Are the Ch... Young Pilot Hail... Kidding Around: Woman Sues... Washington Washington

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
6 4 10

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
59 19 78

Too many (19) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 19
Script URL Type,/wp-includes/js/dist/hooks.min.js?m=1597334352jtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (68) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,999
  Facebook Shares 2,726
  Facebook Comments 2,096
  Tweets 1
  LinkedIn 66

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
54,478th most visited website in the world.
17,243th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 -,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 62 days old ( 1st registered on : 1999-07-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 303 days from today ( expires on : 2021-07-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 17 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-07-27 2014-11-24 2021-07-27
21 years, 62 days old 5 years, 307 days ago 0 years, 303 days from today
21 years, 62 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 303 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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