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Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend8
Oct 19, 2020 06:05 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Move the 28 inline css components to an external style sheet file.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     60
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   inspiration   parenting   stories   television  

NECN – News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 9    Unique Words: 7    Length: 73 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 8    Length: 64 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
NECN – News, Local News, Weather, Traffic, ...
News, Local News, Weather, Traffic, Entertainment, Breaking News

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

boston  break  bridges  cases  claim  closings  coronavirus  covid  debate  donald  england  entertainment  family  hours  investigation  list  live  local  lsquo  maine  mass  massachusetts  mins  mom  oct  pandemic  police  providence  remote  school  search  tech  traffic  trump  tuesday  vermont  videos  vote  watch  weather 

Top 20 Keywords
Total Terms Count: 985

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hours 27 2.74%
oct 23 2.34%
coronavirus 15 1.52%
trump 12 1.22%
lsquo 11 1.12%
watch 10 1.02%
covid 9 0.91%
closings 8 0.81%
mins 8 0.81%
mass 8 0.81%
maine 8 0.81%
school 8 0.81%
break 6 0.61%
weather 6 0.61%
massachusetts 6 0.61%
local 5 0.51%
debate 5 0.51%
pandemic 5 0.51%
cases 5 0.51%
donald 5 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Top Videos
Coronavirus Pandemic
Class During COVID
Racial Justice Protests in New England and U.S.
Mom 2 Mom
Morning Chat
U.S. & World


‘It's On!' Pence Campaigns in Maine With 15 Days Until Election Day
New England Winter Energy Costs to Be Higher; Oil Users May Get Break
Cloudy Monday Ahead of a Few Sprinkles Across Parts of New England Tuesday
Trump Calls Fauci a ‘Disaster,' Dismisses Grim Election Outlook in Campaign Call
Vermont COVID Outbreak Linked to Hockey Rink Grows to 30 Cases
Gifty New and Unusual Pandemic-Proof Games for the Holidays
Presidential Debate Commission Adopts New Rules to Mute Mics
Providence Police Cruiser Hits Moped, Critically Injuring Driver, Witnesses, F...
Mass. Using New Tool in COVID Fight: Phone Alerts for High-Risk Communities
Sheriff's Dept. Searches for Driver Following Crash Into Vt. Covered Bridge
Mass. Delays Resumption of Jury Trials Amid Rise in COVID Cases
When Mass. Communities Move to COVID Red Zone, Schools Face a Dilemma
Man Ordered to Stay Away From Baker's Home Over Needles Left in Protest
Most Read
Providence Police Cruiser Hits Moped, Critically Injuring Driver, Witnesses, Family Say
Lawyers: Trump Had to Speak About Rape Claim to Show Fitness
Trump Calls Fauci a ‘Disaster,' Dismisses Grim Election Outlook in Campaign Call
New England Winter Energy Costs to Be Higher; Oil Users May Get Break
Presidential Debate Commission Adopts New Rules to Mute Mics
NECN INVESTIGATES: Convicted Ex-Senator James Marzilli Allowed to Travel Overseas While on Probation
Mass. Confirms 827 More Coronavirus Cases, 15 New Deaths
Conn. to Adjust Travel Advisory Metrics, States on List Will Decrease: Governor
Another Maine Church Grappling with Coronavirus Outbreak
‘Edutainment' Key to Remote Learning
Next Phase of Boston Public Schools Reopening Plan Delayed Amid COVID Uptick
Lowell Moving to Remote Learning as City Remains at High Risk
White Principal Fired for Post About ‘Black Lives Matter'
New Law Enforcement Task Force Formed to Address Civil Rights Issues in Mass.
Ex-Officer Charged in George Floyd's Death Can Leave State Over ‘Safety Concerns'
Coronavirus Cases Are Rising in Massachusetts. Is This the Second Wave?
Thinking About Getting a Side Hustle During the Pandemic? Here's What to Know.
What Will Thanksgiving Look Like During the Coronavirus Pandemic?
865,000 Women Left the Workforce in September. Now What?
5 Toys That Teach
Dump the To-Do List For a ‘You List'
Giving Children More Choices Can Be Game-Changing Parenting Strategy
Tech Tuesday: Everything We Know About Apple's iPhone 12
Tech Tuesday: Google Maps' Live View Features, Explained
Actor Jeff Bridges Diagnosed With Lymphoma, Says ‘Prognosis Is Good'
Is a Proposed Lithium Mine in Nevada the Future of Renewable Energy?
This Artist's ‘I Voted' Sticker Illustrates the ‘Life or Death' Importance of Voting for the Black Community
Presidential Debate 2020: Why the Final Trump-Biden Showdown Is Worth Watching
What a New Report Reveals About Deliberate Family Separation at the U.S.-Mexico Border Under Trump
Lawyers: Trump Had to Speak About Rape Claim to Show Fitness
Deadline Looms, But COVID Relief Deal May Be Far Off
COVID-19 Testing Lags as Cases Increase Across the United States
California Won't Allow Virus Vaccines Without State Approval
Supreme Court Allows 3-Day Extension for Pennsylvania Mail-In Ballots
New Hampshire
Rhode Island


New Program in Chelsea Provides Aid to Food-Insecure Families
Boston Man in Court for Leaving Needles at Gov. Baker's Home
Mass. Man Who Says He Was Wrongfully Convicted of Murder Freed
NH Police Officer Involved in Shooting in Thornton
St. Paul's School Monitor for Sex Abuse Claims Quits, Cites Retaliation
Sununu Files Suit Against Mass. Over Taxation of NH Remote Workers
Car Slams Into NH Toll Booth After Maine Woman Loses Control
When His Trump 2020 Yard Sign Was Stolen, a Maine Man Built a Political Tour de Porch
Maine Wedding COVID-19 Outbreak Investigation Still Not Closed
Postcards Urging Vt. Lawmakers' Arrest Pose No Threat: Police
In ‘Move of the Future,' Vt. City Park Includes Stormwater Management Features
Dozens Facing Charges After 18-Month Drug, Guns Investigation in Vt., Mass.
Woman Feeding Newborn Struck by Stray Bullet in RI, Police Say
RI Companies Ordered to Shut Down Break Rooms for Next 3 Months
1 Dead After Triple Shooting Near Providence School
Danbury, Conn. Renames Sewer Plant for Comedian John Oliver
Popular CT Ice Cream Shop Van Robbed, May Close For Good
Kayakers Help Rescue Two Swimmers in Milford
Follow Us
<I> (7)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.48 seconds - 24.94 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
5.27 s 0.04 s 0.04 s 0.01 s 2.95 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
37 Kb (36,916 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
37 Kb (36,916 bytes) 7 Kb (7,325 bytes) 30 Kb (29,591 bytes) 24.75 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
28 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (n***********@3x-3-1.png, n**************@3x-4.png, n*************@3x-1.png) were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
236 11 247

Too many links (247), it may be considered as spam!

Internal Links (link to pages within this domain) - 236
URL Anchor Text to content TV Ten Chat 2 Mom's Pantry With Derek Z School Closings 2020‘It's On!' Pence Campaigns in ... oil England Winter Energy Cost... Monday Ahead of a Few S... Trump Calls Fauci a ‘Disaster,... in vermont COVID Outbreak Linked ... gifts New and Unusual Pandemic... Debate Commission... struck Police Cruiser Hits... Using New Tool in COVID ... Covered Bridge's Dept. Searches for D... School Closings full forecast all in massachusetts Delays Resumption of Jur... Mass. Communities Move to... Ordered to Stay Away From ... struck Police Cruiser Hits... Trump Trump Had to Speak Ab... Trump Calls Fauci a ‘Disaster,... heating costs England Winter Energy Cost... Debate Commission... INVESTIGATES: Convicted E... School Closings full forecast all all Confirms 827 More Corona... in connecticut to Adjust Travel Advisor... Maine Church Grappling... all learning‘Edutainment' Key to Remote Le... Phase of Boston Public Sc... Moving to Remote Learni... all fired Principal Fired for Post... rights Law Enforcement Task Force... Floyd Charged in George F... all

External Links (link to pages on other websites) - 11
URL Anchor Text LX
https://www.nbcuniver...vacy/?brandA=Owned_Stations&intake=NECNPrivacy Policy
https://www.nbcuniver...trtoo?brandA=Owned_Stations&intake=NECNDo Not Sell My Personal Inform...
https://www.nbcuniver...fornia-consumer-privacy-act?intake=NECNCA Notice

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
59 21 38

38 images do not have Alt values.

Image URL - 59
URL ALT Text Program in Chelsea Provide... Man in Court for Leavin... Man Who Says He Was Wron... Police Officer Involved in ... Paul's School Monitor for ... Files Suit Against Mass... Slams Into NH Toll Booth A... His Trump 2020 Yard Sign ... Wedding COVID-19 Outbrea... Urging Vt. Lawmakers... ‘Move of the Future,' Vt. C... Facing Charges After 18... Feeding Newborn Struck b... Companies Ordered to Shut D... Dead After Triple Shooting N..., Conn. Renames Sewer P... CT Ice Cream Shop Van ... Help Rescue Two Swimm...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
6 4 10

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
66 20 86

Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type,/wp-includes/js/dist/hooks.min.js?m=1598987402jtext/javascript,/wp-includes/js/wp-embed.min.js?m=1598987402jtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (57) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,023
  Facebook Shares 1,943
  Facebook Comments 1,886
  Tweets 118
  LinkedIn 50

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
71,020th most visited website in the world.
16,274th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (10 -,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 18 days old ( 1st registered on : 1996-10-03 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 82 days from today ( expires on : 2022-01-12 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 8 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-10-03 1996-10-03 2022-01-12
24 years, 18 days old 24 years, 18 days ago 1 year, 82 days from today
24 years, 18 days old

You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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