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theconversation.com favicon theconversation.com

Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend8
Jun 19, 2020 06:45 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 84 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     29
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Detailed Reviews

Related Category
Most related categories of this website.

business   careers   courses   dog   media   science   television   video  

Title
The Conversation: In-depth analysis, research, news and ideas from leading academics and researchers.

Words count: 15    Unique Words: 14    Length: 101 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to the latest developments and discoveries from the university and research sector.

Words count: 34    Length: 233 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Conversation: In-depth analysis, research, news and ... www.theconversation.com/
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. Plus a Plain English guide to ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

american  black  business  california  college  conversation  coronavirus  court  covid  dads  donate  electoral  father  getty  health  images  june  land  long  lsquo  massachusetts  national  ndash  offer  pandemic  partners  people  photo  protecting  protesters  rights  risk  rsquo  ruling  supreme  time  university  vaccines  washington  work 

Top 20 Keywords
Total Terms Count: 2,452

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
university 52 2.12%
june 31 1.26%
rsquo 30 1.22%
images 24 0.98%
getty 23 0.94%
ndash 16 0.65%
coronavirus 15 0.61%
court 14 0.57%
pandemic 13 0.53%
people 12 0.49%
conversation 12 0.49%
supreme 11 0.45%
photo 8 0.33%
massachusetts 8 0.33%
health 8 0.33%
college 8 0.33%
lsquo 8 0.33%
rights 8 0.33%
ruling 7 0.29%
father 7 0.29%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
04113004005550118

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(41)
From grandfather to grandson, the lessons of the Tulsa race massacre
Supreme Court ruling on Dreamers sends a clear message to the White House: You have to tell the truth
A field guide to Trump’s dangerous rhetoric
Black Americans, crucial workers in crises, emerge worse off – not better
Domestic abusers use tech that connects as a weapon during coronavirus lockdowns
The right way to breathe during the coronavirus pandemic
National survey shows that social service nonprofits are trying to help more people on smaller budgets as the coronavirus pandemic and economic downturn unfold
Holding on and holding still, a son photographs his father with Alzheimer’s
What is the summer solstice? An astronomer explains
5 ways the world is better off dealing with a pandemic now than in 1918
We caught bacteria from the most pristine air on earth to help solve a climate modeling mystery
Python skin jackets and elephant leather boots: How wealthy Western nations help drive the global wildlife trade
Supreme Court ruling on Dreamers sends a clear message to the White House: You have to tell the truth
Land loss has plagued black America since emancipation – is it time to look again at ‘black commons’ and collective ownership?
What do struggling small businesses need most? Time – and bankruptcy can provide it
Living near active oil and gas wells in California tied to low birth weight and smaller babies
The Supreme Court decision to grant protections to LGBT workers is an important expansion of the Civil Rights Act
5 reasons police officers should have college degrees
Dead white men get their say in court as Virginia tries to remove Robert E. Lee statues
Here’s why some people are willing to challenge bullying, corruption and bad behavior, even at personal risk
Conservation could create jobs post-pandemic
What is the ‘zero gravity’ that people experience in the vomit comet or space flight?
How Hemingway felt about fatherhood
Can you visit your dad safely on Father’s Day? A doctor gives you a checklist
Tracing homophobia in South Korea’s coronavirus surveillance program
Quarantine bubbles – when done right – limit coronavirus risk and help fight loneliness
Pandemic, privacy rules add to worries over 2020 census accuracy
How ‘vaccine nationalism’ could block vulnerable populations’ access to COVID-19 vaccines
Supreme Court to decide the future of the Electoral College
Black religious leaders are up front and central in US protests – as they have been for the last 200 years
US giving reached a near-record $450 billion in 2019 as the role of foundations kept up gradual growth
Rural America is more vulnerable to COVID-19 than cities are, and it’s starting to show
Supreme Court expands workplace equality to LGBTQ employees, but questions remain
I study coronavirus in a highly secured biosafety lab – here’s why I feel safer here than in the world outside
Why are sitcom dads still so inept?
India’s goddesses of contagion provide protection in the pandemic – just don’t make them angry
Video: A place for people to pray and birds to sing
Are religious communities reviving the revival? In the US, outdoor worship has a long tradition
Who killed Sweden’s prime minister? 1986 assassination of Olof Palme is finally solved – maybe
Why some nursing homes are better than others at protecting residents and staff from COVID-19
The stay-at-home slowdown – how the pandemic upended our perception of time

<H3>

(13)
Editions
Sections
Search
Services
Information
Coronavirus and COVID-19
Editor's Picks
Most Read past week
Pitch an idea
Our Audience
Want to Write?
Make a Donation
<H6>
(4)
Funding Partners
Founding Partners
Members
Strategic Partners
<I> (5)
<EM> (55)University of Virginia
University of Massachusetts Lowell
Texas A&M University
Arizona State University
Le Moyne College
Kansas State University
UCLA School of Medicine
Georgia State University
University of Oregon
The Conversation
University of Massachusetts Amherst
Michigan State University
Michigan State University
Colorado State University
Colorado State University
Colorado State University
University of Massachusetts Boston
University of Massachusetts Boston
University of Massachusetts Lowell
Tufts University
North Carolina State University
University of Missouri-Columbia
Vanderbilt University
University of California, Berkeley
Columbia University Medical Center
University of California, Berkeley
San Francisco State University
IUPUI
Iowa State University
University of Nebraska Omaha
University of Richmond
Amherst College
Boston University
Purdue University
Pennsylvania State University
Michigan State University
University of Hong Kong
American University
University of Virginia
Saint Louis University
University of Massachusetts Lowell
University of Dayton
IUPUI
Iowa State University
University at Albany, State University of New York
Pennsylvania State University
University of Massachusetts Amherst
Emerson College
The Conversation
Iowa State University
University of Washington
American University School of Public Affairs
American University
American University
University of Delaware


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
40

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://theconversation.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://theconversation.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.20 seconds - 186.76 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.34 s 0.04 s 0.04 s 0.01 s 2.99 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
37 Kb (37,352 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
37 Kb (37,352 bytes) 19 Kb (18,959 bytes) 18 Kb (18,393 bytes) 103.08 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
84 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.theconversation.com and http://theconversation.com are resolved to the same url :https://theconversation.com/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://151.101.194.133 is forwarded to its domain name site https://theconversation.com/us.

URL Rewrite
Non SEO Friendly URLs
https://donate.theconversation.c...m&utm_medium=website&utm_campaign=mobile-sidebar
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=topbar
http://theconversation.com/sign_up?return_to=%2Fus
http://theconversation.com/sign_in?return_to=%2Fus
http://theconversation.com/us/ne...utm_medium=TopBar&utm_source=theconversation.com
https://donate.theconversation.c...tm_medium=website&utm_campaign=homepage_side_bar
https://donate.theconversation.c...ation.com&utm_medium=website&utm_campaign=footer


You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://donate.theconversation.c...&utm_campaign=mobile-sidebar
https://donate.theconversation.c...=website&utm_campaign=topbar
http://theconversation.com/sign_up?return_to=%2Fus
http://theconversation.com/sign_in?return_to=%2Fus
http://theconversation.com/us/ne...m_source=theconversation.com
https://cdn.theconversation.com/...-Press_Release_5-18-2020.pdf
https://donate.theconversation.c...m_campaign=homepage_side_bar
https://donate.theconversation.c...=website&utm_campaign=footer


You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
301 5 306


Too many links (306), it may be considered as spam!

Internal Links (link to pages within this domain) - 301
URL Anchor Text
http://theconversation.com/usHome
http://theconversation.com/us/covid-19COVID-19
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth
http://theconversation.com/us/politicsPolitics + Society
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/us/espanolEn Español
http://theconversation.com/us/newslettersNewsletter
http://theconversation.com/us/who-we-areWho we are
http://theconversation.com/us/charterOur charter
http://theconversation.com/us/teamOur team
http://theconversation.com/us/partnersPartners and funders
http://theconversation.com/us/republishing-guidelinesRepublishing guidelines
http://theconversation.com/us/contact-usContact us
https://donate.theconversation.c...&utm_campaign=mobile-sidebarDonate
http://theconversation.com/us/friendsFriends of The Conversation
http://theconversation.com/us/privacy-policyPrivacy policy
http://theconversation.com/us/terms-and-conditionsTerms and conditions
http://theconversation.com/us/correctionsCorrections
http://theconversation.com/us
http://theconversation.com/us
http://theconversation.com/usAvailable editions
http://theconversation.com/africaAfrica
http://theconversation.com/auAustralia
http://theconversation.com/caCanada
http://theconversation.com/ca-frCanada (français)
http://theconversation.com/esEspaña
http://theconversation.com/frFrance
http://theconversation.com/globalGlobal Perspectives
http://theconversation.com/idIndonesia
http://theconversation.com/nzNew Zealand
http://theconversation.com/ukUnited Kingdom
https://donate.theconversation.c...=website&utm_campaign=topbarDonate
http://theconversation.com/become-an-authorBecome an author
http://theconversation.com/sign_up?return_to=%2FusSign up as a reader
http://theconversation.com/sign_in?return_to=%2FusSign in
http://theconversation.com/us/ne...m_source=theconversation.comGet newsletter
http://theconversation.com/us
http://theconversation.com/us/covid-19COVID-19
http://theconversation.com/us/artsArts + Culture
http://theconversation.com/us/businessEconomy + Business
http://theconversation.com/us/educationEducation
http://theconversation.com/us/environmentEnvironment + Energy
http://theconversation.com/us/ethicsEthics + Religion
http://theconversation.com/us/healthHealth
http://theconversation.com/us/politicsPolitics + Society
http://theconversation.com/us/technologyScience + Technology
http://theconversation.com/from-...e-tulsa-race-massacre-140925
http://theconversation.com/from-...e-tulsa-race-massacre-140925From grandfather to grandson, ...
https://theconversation.com/prof...s/gregory-b-fairchild-344879Gregory B. Fairchild
http://theconversation.com/supre...ave-to-tell-the-truth-141099
http://theconversation.com/supre...ave-to-tell-the-truth-141099Supreme Court ruling on Dreame...
https://theconversation.com/profiles/morgan-marietta-433887Morgan Marietta
http://theconversation.com/a-fie...ps-dangerous-rhetoric-139531
http://theconversation.com/a-fie...ps-dangerous-rhetoric-139531A field guide to Trump’s dange...
https://theconversation.com/prof...les/jennifer-mercieca-211696Jennifer Mercieca
http://theconversation.com/black...-worse-off-not-better-140525
http://theconversation.com/black...-worse-off-not-better-140525Black Americans, crucial worke...
https://theconversation.com/prof...s/calvin-schermerhorn-539304Calvin Schermerhorn
http://theconversation.com/domes...coronavirus-lockdowns-139834
http://theconversation.com/domes...coronavirus-lockdowns-139834Domestic abusers use tech that...
https://theconversation.com/prof...s/alison-j-marganski-1080354Alison J. Marganski
https://theconversation.com/profiles/lisa-melander-1092865Lisa Melander
http://theconversation.com/the-r...-coronavirus-pandemic-140695
http://theconversation.com/the-r...-coronavirus-pandemic-140695The right way to breathe durin...
https://theconversation.com/prof...louis-j-ignarro-ph-d-1062808Louis J. Ignarro, Ph.D.
http://theconversation.com/natio...nomic-downturn-unfold-138252
http://theconversation.com/natio...nomic-downturn-unfold-138252National survey shows that soc...
https://theconversation.com/profiles/mirae-kim-1068335Mirae Kim
https://theconversation.com/profiles/dyana-mason-490777Dyana Mason
http://theconversation.com/holdi...ather-with-alzheimers-141010
http://theconversation.com/holdi...ather-with-alzheimers-141010Holding on and holding still, ...
https://theconversation.com/us/team#nick-lehrNick Lehr
http://theconversation.com/what-...an-astronomer-explains-98270
http://theconversation.com/what-...an-astronomer-explains-98270What is the summer solstice? A...
https://theconversation.com/prof...les/stephen-schneider-498141Stephen Schneider
http://theconversation.com/5-way...emic-now-than-in-1918-139951
http://theconversation.com/5-way...emic-now-than-in-1918-1399515 ways the world is better off...
https://theconversation.com/prof...les/siddharth-chandra-492825Siddharth Chandra
https://theconversation.com/profiles/eva-kassens-noor-762468Eva Kassens-Noor
http://theconversation.com/we-ca...mate-modeling-mystery-140041
http://theconversation.com/we-ca...mate-modeling-mystery-140041We caught bacteria from the mo...
https://theconversation.com/profiles/kathryn-moore-1115172Kathryn Moore
https://theconversation.com/profiles/jun-uetake-1115164Jun Uetake
https://theconversation.com/profiles/thomas-hill-1115169Thomas Hill
http://theconversation.com/pytho...global-wildlife-trade-135669
http://theconversation.com/pytho...global-wildlife-trade-135669Python skin jackets and elepha...
https://theconversation.com/profiles/maria-ivanova-202573Maria Ivanova
https://theconversation.com/prof.../candace-famiglietti-1013892Candace Famiglietti
http://theconversation.com/supre...ave-to-tell-the-truth-141099
http://theconversation.com/supre...ave-to-tell-the-truth-141099Supreme Court ruling on Dreame...
https://theconversation.com/profiles/morgan-marietta-433887Morgan Marietta
http://theconversation.com/land-...-collective-ownership-140514
http://theconversation.com/land-...-collective-ownership-140514Land loss has plagued black Am...
https://theconversation.com/profiles/julian-agyeman-147077Julian Agyeman
https://theconversation.com/profiles/kofi-boone-1113883Kofi Boone
...

External Links (link to pages on other websites) - 5
URL Anchor Text
http://google.com/newsstand/s/CBIwr8WNoC4Read on Play Newsstand
https://apple.news/TwTJF4g8lTJGKVT-OWib5TwRead on Apple News
https://flipboard.com/@ConversationUSRead on Flipboard
https://facebook.com/theConversationUS
https://twitter.com/ConversationUS

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
4 3 1


1 images do not have Alt values.

Image URL - 4
URL ALT Text
https://cdn.theconversation.com/...gos/logo-en-5109a385bbe693ae7b6b3503e13f5355.svgThe Conversation
https://cdn.theconversation.com/...gos/logo-en-5109a385bbe693ae7b6b3503e13f5355.svgThe Conversation
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clipCoronavirus and COVID-19
https://images.theconversation.c...g?ixlib=rb-1.1.0&q=45&auto=format&w=668&fit=clip


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 4 4


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://cdn.theconversation.com/...ic/tc/webpacked-application-012598568833a167.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-core-ecc8bd4d0dde500a.cssstylesheet
https://cdn.theconversation.com/...atic/tc/webpacked-secondary-b8cde05effbcef82.cssstylesheet
https://cdn.theconversation.com/static/tc/webpacked-print-8b160020e5db6c8b.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
8 3 11


You have 8 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://cdn.theconversation.com/static/tc/vendor-f8417de10f07868108bc.js
https://cdn.theconversation.com/static/tc/application-44bd897e1cf07b127f05.js
https://cdn.theconversation.com/static/tc/runtime-b62ec7cc9ab45d9d400d.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://theconversation.com/us/newslettersNewsletter
http://google.com/newsstand/s/CBIwr8WNoC4Read on Play Newsstand


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-21436757-1 Excellent! the website implements Google Analytics.

Links From Root Domains
273
Excellent! You do have a lot of root domains (273) linked to your site theconversation.com.

273
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/theConversationUS
Twitter Accounthttps://twitter.com/ConversationUS
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site theconversation.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,028th most visited website in the world.
1,324th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - votesmart.org, fashionunited.com, inews.co.uk) hosted on the same server as theconversation.com (ip : 151.101.194.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.194.133) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
17 years, 36 days old ( 1st registered on : 2003-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 329 days from today ( expires on : 2021-05-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
theconversation.com ( 19 characters )

Domain Registrar : eNom, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-05-29 2020-04-30 2021-05-29
17 years, 36 days old 0 years, 64 days ago 0 years, 329 days from today
17 years, 36 days old


Domain Name Servers used by theconversation.com
DNS Name IP Address
ns1.dnsimple.com162.159.24.4
ns1.dnsunlimited.com45.79.220.61
ns2.dnsimple.com162.159.25.4
ns3.dnsimple.com162.159.26.4
ns4.dnsimple.com162.159.27.4
ns5.dnsunlimited.com178.79.148.169


Domain is going to expire in less than a year time (0 years, 329 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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