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Excellent Practice32
Improvement Could be Made13
Critical Issues to Attend6
Jun 27, 2020 07:38 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 33 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     49
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
WordStream: Online Advertising Made Easy

Words count: 5    Unique Words: 5    Length: 40 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

Words count: 21    Length: 137 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
WordStream: Online Advertising Made Easy www.wordstream.com/
Use our free tools and 20-Minute Work Week to create, optimize, manage and measure high-performing paid search and paid social campaigns.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  ads  advertising  advisor  adwords  agency  blog  business  campaigns  clients  conversions  customer  drive  footer  free  google  grade  grow  growth  increased  keyword  ldquo  learn  manage  marketing  online  optimization  ppc  rdquo  read  report  search  secondary  services  software  spotlight  story  tools  video  wordstream 

Top 20 Keywords
Total Terms Count: 821

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
wordstream 16 1.95%
tools 13 1.58%
google 13 1.58%
free 13 1.58%
keyword 13 1.58%
ads 12 1.46%
online 11 1.34%
marketing 11 1.34%
advertising 11 1.34%
customer 10 1.22%
agency 10 1.22%
software 9 1.10%
adwords 9 1.10%
footer 7 0.85%
spotlight 7 0.85%
read 7 0.85%
manage 7 0.85%
business 7 0.85%
conversions 6 0.73%
rdquo 6 0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
120128000000748

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Online advertising made easy.

<H2>

(20)
Header Top Primary Menu
Main navigation
Are You Ready To Grow Your Business in 20 Minutes a Week?
WordStream by the Numbers
$19,215,412,404
See what our 4,000+ happy customers think:
Get a free Google Ads report in 60 seconds.
Let's get started.
Check out our award-winning thought leadership.
Company
Learn
Footer Secondary 1
Footer Secondary 2
Footer Secondary 3
Footer Secondary 4
Footer Secondary 5
Footer Secondary 6
Footer Legal

<H3>

(12)
For Advertisers
For Marketing Agencies
How this Agency Increased Conversions by 400%
How a Real Estate Agency TRIPLED Conversions in 30 Days
Spotlight on HookLead, Agency Extraordinaire
3+ Years of Growth with WordStream Advisor
How This Agency Became #1 in East Texas
How a Sedona Resort Increased Revenue 21%
How does your Google Ads account stack up against your competitors?
WordStream Blog
Growth Academy
Goal Talk Podcast

<H4>

(8)
Features
Features
Customer Spotlight: 98 Buck Social
Customer Spotlight: Residensportalen
Customer Spotlight: HookLead
Customer Spotlight: Koru K9
Customer Spotlight: Inspire Marketing
Customer Spotlight: A Sunset Chateau
<STRONG> (7)Online advertising made easy.
For Advertisers
Grow My Business >>
For Marketing Agencies
Boost Conversions >>
How does your Google Ads account stack up against your competitors?
Grade My Account >>


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
46.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://wordstream.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://wordstream.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 645.60 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.84 s 0.01 s 0.01 s 0.00 s 1.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
13 Kb (12,912 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
13 Kb (12,912 bytes) 6 Kb (6,238 bytes) 7 Kb (6,674 bytes) 93.47 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
33 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.wordstream.com/ and http://wordstream.com are resolved to the same url :https://www.wordstream.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://wordstream.com/googl...der&cid=Web_Any_SiteHeader_Grader_TextLink_PerfGrader
http://wordstream.com/products?camplink=mainnavbar&campname=OurSoftware
http://wordstream.com/products?camplink=mainnavbar&campname=OurSoftware
http://wordstream.com/our-s...are/agencies?camplink=mainnavbar&campname=OurSoftware
http://wordstream.com/testimonials?camplink=mainnavbar&campname=OurSoftware
http://wordstream.com/words...ream-graders?camplink=mainnavbar&campname=OurSoftware
http://wordstream.com/solutions?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/featu...es/cro-toolkit?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/facebook-help?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/google-adwords-help?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/onlin...vertising-help?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/managed-services?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/agency-help?camplink=mainnavbar&campname=HowWeHelp
http://wordstream.com/pricing?camplink=mainnavbar&campname=Pricing
http://wordstream.com/blog?camplink=mainnavbar&campname=Blog
https://www.wordstream.com/...eb_Any_Homepage022520_AdWords_AdWordsGrader_AWGrader1
https://www.wordstream.com/...eTrial&cid=Web_Any_Homepage022520_PPC_FreeTrial_Trial
https://www.wordstream.com/...eTrial&cid=Web_Any_Homepage022520_PPC_FreeTrial_Trial
https://www.wordstream.com/...eb_Any_Homepage022520_AdWords_AdWordsGrader_AWGrader1
http://www.wordstream.com/p...al&cid=Web_Any_Homepage_PPC_AdvertiserFreeTrial_Trial
https://www.wordstream.com/...=Trial&cid=Web_Any_Homepage_PPC_AgencyFreeTrial_Trial
https://www.wordstream.com/...-buck-social?camplink=hometestimonial&campname=98buck
https://www.wordstream.com/...ht?camplink=hometestimonial&campname=Residensportalen
https://www.wordstream.com/...t-hooklead?camplink=hometestimonial&campname=hooklead
https://www.wordstream.com/...dog-training?camplink=hometestimonial&campname=koruk9
https://www.wordstream.com/...ht?camplink=hometestimonial&campname=inspiremarketing
https://www.wordstream.com/...ateau?camplink=hometestimonial&campname=sunsetchateau
https://www.wordstream.com/...eb_Any_Homepage022520_AdWords_AdWordsGrader_AWGrader1
https://www.wordstream.com/...eTrial&cid=Web_Any_Homepage022520_PPC_FreeTrial_Trial
https://www.wordstream.com/blog?camplink=homepagecard&campname=Blog
https://www.wordstream.com/...-academy?camplink=homepagecard&campname=growthacademy
https://www.wordstream.com/goal-talk?camplink=homepagecard&campname=goaltalk
http://wordstream.com/request-a-call?camplink=mainfooter
http://wordstream.com/company?camplink=mainfooter&campname=Company
http://wordstream.com/jobs?camplink=mainfooter&campname=Company
http://wordstream.com/leadership?camplink=mainfooter&campname=Company
http://wordstream.com/partners?camplink=mainfooter&campname=Company
http://wordstream.com/press?camplink=mainfooter&campname=Company
http://wordstream.com/growth-academy?camplink=mainfooter&campname=growthacademy
http://wordstream.com/learn?camplink=mainfooter&campname=PPCU
http://wordstream.com/webinar?camplink=mainfooter&campname=PPCU
http://wordstream.com/white-papers?camplink=mainfooter&campname=PPCU
http://wordstream.com/learn/video?camplink=mainfooter&campname=PPCU
http://wordstream.com/free-keyword-tools?camplink=mainfooter
http://wordstream.com/keywords?camplink=mainfooter
http://wordstream.com/negative-keywords?camplink=mainfooter
http://wordstream.com/keyword-generator?camplink=mainfooter
http://wordstream.com/blog/...09/18/best-keyword-research-tools?camplink=mainfooter
http://wordstream.com/keyword-grouper?camplink=mainfooter
http://wordstream.com/keyword-niche-finder?camplink=mainfooter
http://wordstream.com/learn?camplink=mainfooter
http://wordstream.com/keyword-research?camplink=mainfooter
http://wordstream.com/blog/.../11/21/ppc-keyword-research-guide?camplink=mainfooter
http://wordstream.com/blog/ws/2015/04/30/seo-basics?camplink=mainfooter
http://wordstream.com/blog/...5/12/02/creative-display-ad-ideas?camplink=mainfooter
https://www.wordstream.com/top-blog-posts?camplink=blogfooter
http://wordstream.com/marketing-101?camplink=mainfooter
http://wordstream.com/articles/google-ads?camplink=mainfooter
http://wordstream.com/blog/.../05/21/how-much-does-adwords-cost?camplink=mainfooter
http://wordstream.com/popular-keywords?camplink=mainfooter
http://wordstream.com/blog/ws/2015/11/09/emotional-ads?camplink=mainfooter
http://wordstream.com/blog/...17/what-is-a-good-conversion-rate?camplink=mainfooter
http://wordstream.com/blog/...2015/08/24/online-marketing-tools?camplink=mainfooter
http://wordstream.com/adwords-keyword-tool?camplink=mainfooter
http://wordstream.com/blog/.../19/free-online-marketing-courses?camplink=mainfooter
http://wordstream.com/keyword-tool-google?camplink=mainfooter
http://wordstream.com/blog/ws/2015/05/18/marketing-grader?camplink=mainfooter
http://wordstream.com/blog/ws/2015/03/03/new-adwords-tools?camplink=mainfooter
http://wordstream.com/smart-ads-creator?camplink=mainfooter
http://wordstream.com/blog/.../07/07/adwords-certification-test?camplink=mainfooter
http://wordstream.com/blog/...014/10/20/call-to-action-examples?camplink=mainfooter
http://wordstream.com/blog/...15/05/12/does-google-adwords-work?camplink=mainfooter
http://wordstream.com/articles/what-is-google-adwords?camplink=mainfooter
http://wordstream.com/blog/.../02/11/average-click-through-rate?camplink=mainfooter
http://wordstream.com/articles?camplink=mainfooter
http://wordstream.com/blog/ws/2016/05/10/google-ctr?camplink=mainfooter
http://wordstream.com/articles/google-earnings?camplink=mainfooter
http://wordstream.com/articles/most-expensive-keywords?camplink=mainfooter
http://wordstream.com/blog/...s/2013/03/26/google-quality-score?camplink=mainfooter
http://wordstream.com/privacy-policy?camplink=mainfooter
http://wordstream.com/trademarks?camplink=mainfooter
http://wordstream.com/legal?camplink=mainfooter


You may use url rewrite techniques to make these 82 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://wordstream.com/googl...Header_Grader_TextLink_PerfGrader
https://www.wordstream.com/...0_AdWords_AdWordsGrader_AWGrader1
https://www.wordstream.com/...omepage022520_PPC_FreeTrial_Trial
https://www.wordstream.com/...omepage022520_PPC_FreeTrial_Trial
https://www.wordstream.com/...0_AdWords_AdWordsGrader_AWGrader1
http://www.wordstream.com/p...age_PPC_AdvertiserFreeTrial_Trial
https://www.wordstream.com/...omepage_PPC_AgencyFreeTrial_Trial
https://www.wordstream.com/...0_AdWords_AdWordsGrader_AWGrader1
https://www.wordstream.com/...omepage022520_PPC_FreeTrial_Trial


You have 9 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
91 6 97


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 91
URL Anchor Text
http://wordstream.com/#main-contentSkip to main content
http://wordstream.com/googl...Header_Grader_TextLink_PerfGraderAdWords Grader
http://wordstream.com/loginLogin
http://wordstream.com/
http://wordstream.com/#nav
http://wordstream.com/produ...k=mainnavbar&campname=OurSoftwareOur Software
http://wordstream.com/produ...k=mainnavbar&campname=OurSoftwareWordStream Advisor ...
http://wordstream.com/our-s...k=mainnavbar&campname=OurSoftwareAdvisor for Agencies ...
http://wordstream.com/testi...k=mainnavbar&campname=OurSoftwareTestimonials ...
http://wordstream.com/words...k=mainnavbar&campname=OurSoftwareFree Tools ...
http://wordstream.com/solut...ink=mainnavbar&campname=HowWeHelpHow We Help
http://wordstream.com/featu...ink=mainnavbar&campname=HowWeHelpHelp me turn site visitors int...
http://wordstream.com/faceb...ink=mainnavbar&campname=HowWeHelpHelp me advertise on Facebook
http://wordstream.com/googl...ink=mainnavbar&campname=HowWeHelpHelp me with my Google Ads cam...
http://wordstream.com/onlin...ink=mainnavbar&campname=HowWeHelpHelp me manage ads across Goog...
http://wordstream.com/manag...ink=mainnavbar&campname=HowWeHelpManage my online advertising f...
http://wordstream.com/agenc...ink=mainnavbar&campname=HowWeHelpHelp me build and scale my age...
http://wordstream.com/prici...plink=mainnavbar&campname=PricingPricing
http://wordstream.com/pricingWordStream Advisor ...
http://wordstream.com/agency-pricingAdvisor for Agencies ...
http://wordstream.com/ppc-pricing-managed-servicesManaged Services ...
http://wordstream.com/blog?camplink=mainnavbar&campname=BlogBlog
https://www.wordstream.com/...0_AdWords_AdWordsGrader_AWGrader1Grade My Google Ads Account >>
https://www.wordstream.com/...omepage022520_PPC_FreeTrial_TrialStart My Free Trial >>
https://www.wordstream.com/...omepage022520_PPC_FreeTrial_TrialStart My Free Trial >>
https://www.wordstream.com/...0_AdWords_AdWordsGrader_AWGrader1Grade My Google Ads Account >>
http://www.wordstream.com/p...age_PPC_AdvertiserFreeTrial_TrialGrow My Business >>
https://www.wordstream.com/...omepage_PPC_AgencyFreeTrial_TrialBoost Conversions >>
https://www.wordstream.com/...k=hometestimonial&campname=98buckRead The Full Story
https://www.wordstream.com/...imonial&campname=ResidensportalenRead The Full Story
https://www.wordstream.com/...hometestimonial&campname=hookleadRead The Full Story
https://www.wordstream.com/...k=hometestimonial&campname=koruk9Read The Full Story
https://www.wordstream.com/...imonial&campname=inspiremarketingRead The Full Story
https://www.wordstream.com/...estimonial&campname=sunsetchateauRead The Full Story
https://www.wordstream.com/...0_AdWords_AdWordsGrader_AWGrader1Grade My Account >>
https://www.wordstream.com/...omepage022520_PPC_FreeTrial_TrialStart My Free Trial >>
https://www.wordstream.com/...mplink=homepagecard&campname=BlogRead Now >>
https://www.wordstream.com/...mepagecard&campname=growthacademyEnroll Now >>
https://www.wordstream.com/...nk=homepagecard&campname=goaltalkListen Now >>
http://wordstream.com/
http://wordstream.com/request-a-call?camplink=mainfooterREQUEST A CALL
http://wordstream.com/compa...plink=mainfooter&campname=CompanyAbout WordStream
http://wordstream.com/jobs?...plink=mainfooter&campname=CompanyCareers & Culture
http://wordstream.com/leade...plink=mainfooter&campname=CompanyLeadership
http://wordstream.com/partn...plink=mainfooter&campname=CompanyPartners
http://wordstream.com/press...plink=mainfooter&campname=CompanyNews
http://wordstream.com/growt...mainfooter&campname=growthacademyGrowth Academy
http://wordstream.com/learn...camplink=mainfooter&campname=PPCUPPC U
http://wordstream.com/webin...camplink=mainfooter&campname=PPCUWebinars
http://wordstream.com/white...camplink=mainfooter&campname=PPCUWhitepapers
http://wordstream.com/learn...camplink=mainfooter&campname=PPCUVideos
http://wordstream.com/free-keyword-tools?camplink=mainfooterFree Keyword Tool & Resources
http://wordstream.com/keywords?camplink=mainfooterFree Keyword Tool
http://wordstream.com/negative-keywords?camplink=mainfooterNegative Keyword Tool
http://wordstream.com/keyword-generator?camplink=mainfooterKeyword Generator
http://wordstream.com/blog/...esearch-tools?camplink=mainfooterBest Keyword Research Tools
http://wordstream.com/keyword-grouper?camplink=mainfooterKeyword Grouping
http://wordstream.com/keywo...-niche-finder?camplink=mainfooterKeyword Niche Finder
http://wordstream.com/learn?camplink=mainfooterSearch Marketing Fundamentals
http://wordstream.com/keyword-research?camplink=mainfooterKeyword Research
http://wordstream.com/blog/...esearch-guide?camplink=mainfooterPPC Keyword Research
http://wordstream.com/blog/...30/seo-basics?camplink=mainfooterSEO Basics
http://wordstream.com/blog/...play-ad-ideas?camplink=mainfooterDisplay Ads
http://wordstream.com/blog/ws/2015/04/21/adwords-adsAdWords Ads
https://www.wordstream.com/...op-blog-posts?camplink=blogfooterTop Blog Posts
http://wordstream.com/marketing-101?camplink=mainfooterMarketing 101
http://wordstream.com/artic...es/google-ads?camplink=mainfooterGoogle's War on Free Clicks
http://wordstream.com/blog/...-adwords-cost?camplink=mainfooterHow Much Does AdWords Cost?
http://wordstream.com/popular-keywords?camplink=mainfooterMost Popular Keywords by Indus...
http://wordstream.com/blog/...emotional-ads?camplink=mainfooterEmotional Ads
http://wordstream.com/blog/...nversion-rate?camplink=mainfooterConversion Rate Optimization
http://wordstream.com/blog/...rketing-tools?camplink=mainfooterOnline Marketing Tools
http://wordstream.com/adwor...-keyword-tool?camplink=mainfooterAdWords Keyword Tool
http://wordstream.com/blog/...eting-courses?camplink=mainfooterFree Online Marketing Courses
http://wordstream.com/keywo...d-tool-google?camplink=mainfooterGoogle Keyword Tool
http://wordstream.com/blog/...keting-grader?camplink=mainfooterMarketing Graders
http://wordstream.com/blog/...adwords-tools?camplink=mainfooterNew AdWords Tools
http://wordstream.com/smart-ads-creator?camplink=mainfooterSmart Ads Creator
http://wordstream.com/blog/...fication-test?camplink=mainfooterAdWords Certification Tips
http://wordstream.com/blog/...tion-examples?camplink=mainfooterCall to Action Examples
http://wordstream.com/blog/...-adwords-work?camplink=mainfooterDoes Google AdWords Work?
http://wordstream.com/artic...oogle-adwords?camplink=mainfooterWhat is Google AdWords
http://wordstream.com/blog/...-through-rate?camplink=mainfooterWhat's a Good Click-Through Ra...
http://wordstream.com/articles?camplink=mainfooterPPC Research
http://wordstream.com/blog/...10/google-ctr?camplink=mainfooterGoogle CTR
http://wordstream.com/artic...ogle-earnings?camplink=mainfooterGoogle Earnings by Industry
http://wordstream.com/artic...sive-keywords?camplink=mainfooterMost Expensive Keywords
http://wordstream.com/blog/...quality-score?camplink=mainfooterThe Economics of Quality Score
http://wordstream.com/privacy-policy?camplink=mainfooterPrivacy Policy
http://wordstream.com/trademarks?camplink=mainfooterTrademarks
http://wordstream.com/legal?camplink=mainfooterLegal

External Links (link to pages on other websites) - 6
URL Anchor Text
https://www.facebook.com/WordStream
https://twitter.com/WordStream
https://www.linkedin.com/companies/wordstream
https://www.instagram.com/wordstream/
https://www.youtube.com/channel/UCrvBaHMLtSQ55IWAZiRQuQQ
https://www.themuse.com/profiles/wordstream

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
31 10 21


21 images do not have Alt values.

Image URL - 31
URL ALT Text
http://wordstream.com/themes/custom/icecream/logo.svgSite Logo
https://wordstream-files-pr...homepage-advisor.png?BCjkP95NGfuFD4t.24O3DVZ9s1CLrs7X
https://wordstream-files-pr...rketing-agencies.png?K0AAzP5NN.OWlPIMIX4OAwOc_COBCNdb
https://wordstream-files-pr.../images/ctr_icon.png?YyM5E4Iuen53IlYZ_NRdLQ51QC5yM80W
https://wordstream-files-pr...end-analyzed-png.png?kobvjH47J4tV244G1UXqus8Pb_5VuIYs
https://wordstream-files-pr...-conversions-png.png?eGmDoKlF3Kl0z3jLX24BH.JEAYZ77eS.
https://wordstream-files-pr...om/s3fs-public/images/media/images/buck-logo-dark.png
https://wordstream-files-pr...aws.com/s3fs-public/images/media/images/buck-logo.png
https://wordstream-files-pr...ic/images/media/images/residensportalen-logo-dark.png
https://wordstream-files-pr...-public/images/media/images/residensportalen-logo.png
https://wordstream-files-pr...3fs-public/images/media/images/hooklead-logo-dark.png
https://wordstream-files-pr...com/s3fs-public/images/media/images/hooklead-logo.png
https://wordstream-files-pr...s3fs-public/images/media/images/koru-k9-logo-dark.png
https://wordstream-files-pr....com/s3fs-public/images/media/images/koru-k9-logo.png
https://wordstream-files-pr...s3fs-public/images/media/images/inspire-logo-dark.png
https://wordstream-files-pr....com/s3fs-public/images/media/images/inspire-logo.png
https://wordstream-files-pr...s3fs-public/images/media/images/chateau-logo-dark.png
https://wordstream-files-pr....com/s3fs-public/images/media/images/chateau-logo.png
https://wordstream-files-pr...ook-gif-white-bg.gif?kNKaOekUWULAnUeivdLE9a2ebpXQDsOu
https://wordstream-files-pr...g%20TL%20section.png?V1Yzh5TWlDyk5pu3qyrXRCmiT_BzexMg
https://wordstream-files-pr...A%20TL%20section.png?NgTgaM2U2mLmPTBAHLDVlRjNyrvHo_qx
https://wordstream-files-pr...T%20LT%20section.png?vYHVmqNmdks33WIzS19LX.J02qPvRB7J
http://wordstream.com/themes/custom/icecream/logo.svgSite Logo
https://wordstream-files-pr....com/s3fs-public/icons/facebook-marketing-partner.pngFacebook Marketing Partner bad...
https://wordstream-files-pr...3.amazonaws.com/s3fs-public/icons/microsoft-badge.pngMicrosoft Advertising Partner
https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/icons/facebook.svgFacebook Logo Icon
https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/icons/Twitter.svgTwitter Logo Icon
https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/icons/Linked%20in.svgLinkedIn Logo Icon
https://wordstream-files-pr...onaws.com/s3fs-public/icons/instagram_footer_icon.svgInstagram Logo Icon
https://wordstream-files-pr...s3.amazonaws.com/s3fs-public/icons/yt_footer_icon.svgYouTube Logo Icon
https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/icons/muse.svgMuse Logo Icon


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 2 4


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://wordstream-files-pr...lY00fxDzWWmXjpZw.css?OiAKKpAhDgTgaHoFOno0zsMMc1xED9J0stylesheet
https://wordstream-files-pr...VBWBYKRp668RhJfk.css?rpGpscieUqpXnqT2PUI8dYfDLAkY5uPgstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
25 20 45


Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type
http://wordstream.com/theme.../custom/icecream/js-vendor/modernizr-custom.js?qbzbto
http://wordstream.com/theme.../custom/icecream/js-vendor/fontfaceobserver.js?qbzbto
https://www.google.com/reca...pi.js?render=6Lftc40UAAAAAN1OleNkm2dFvvp4Jv0HB3ctDNC9text/javascript
https://apis.google.com/js/platform.js
http://wordstream.com/core/assets/vendor/jquery/jquery.min.js?v=3.5.1
http://wordstream.com/core/misc/polyfills/object.assign.js?v=8.9.0
http://wordstream.com/core/misc/drupalSettingsLoader.js?v=8.9.0
http://wordstream.com/core/misc/drupal.js?v=8.9.0
http://wordstream.com/core/misc/drupal.init.js?v=8.9.0
http://wordstream.com/modules/custom/jayway/assets/js/jayway.js?v=1.x
http://wordstream.com/themes/custom/icecream/dist/script.js?qbzbto
http://wordstream.com/themes/custom/icecream/jjs/jscript.js?qbzbto
http://wordstream.com/core/assets/vendor/js-cookie/js.cookie.min.js?v=3.0.0-rc0
http://wordstream.com/core/misc/jquery.cookie.shim.js?v=8.9.0
http://wordstream.com/modules/custom/ws_stuffer/js/ws_stuffer.js?v=1.x
http://wordstream.com/themes/custom/icecream/js-vendor/glide/glide.min.js?qbzbto
http://wordstream.com/themes/custom/icecream/jjs/home.js?qbzbto
http://wordstream.com/modul...dstream_display/assets/js/wordstream_display.js?v=1.1
http://wordstream.com/modules/custom/jayway/assets/js/jayway_debug.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://wordstream.com/blog?camplink=mainnavbar&campname=BlogBlog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
45
Fair Enough! number of root domains (45) linked to your site wordstream.com could be improved.

45
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 35
  Facebook Shares 158
  Facebook Comments 10
  Tweets 0
  LinkedIn 48

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/WordStream
Twitter Accounthttps://twitter.com/WordStream
Google+ PageNot Found


Trustworthiness
74

Excellent! the website has a good Trustworthiness Score (74/100).

74
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
80 Excellent! the website has a good Child Safe Score (80/100).

80
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site wordstream.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,640th most visited website in the world.
2,181th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - wordstream.com) hosted on the same server as wordstream.com (ip : 54.209.104.53).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 54.209.104.53) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
17 years, 39 days old ( 1st registered on : 2003-06-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 325 days from today ( expires on : 2022-06-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
wordstream.com ( 14 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2003-06-01 2017-03-22 2022-06-01
17 years, 39 days old 3 years, 110 days ago 1 year, 325 days from today
17 years, 39 days old


Domain Name Servers used by wordstream.com
DNS Name IP Address
ns-1299.awsdns-34.org205.251.197.19
ns-1647.awsdns-13.co.uk205.251.198.111
ns-400.awsdns-50.com205.251.193.144
ns-668.awsdns-19.net205.251.194.156


You have a nice choice of domain name, which is of a right length (14 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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