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Excellent Practice32
Improvement Could be Made15
Critical Issues to Attend5
Jul 21, 2020 10:42 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 11 inline css components to an external style sheet file.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     28
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

blog   book   deals   directory   images   photos   pictures   planet  

Find local businesses, products, reviews and deals on YellowPages.ca - YP.ca

Words count: 12    Unique Words: 11    Length: 76 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
ca 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
YellowPages.ca (YP.ca) connects you to Canada's businesses, products and services, providing all the information from the business directory: addresses and telephone numbers + videos, photos, email and web sites

Words count: 30    Length: 211 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Find local businesses, products, reviews and deals on ... www.yellowpages.ca/
YellowPages.ca (YP.ca) connects you to Canada's businesses, products and services, providing all the information from the business directory: addresses and ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
business directory, telephone directory, business directory Canada, telephone directory Canada, find a business in Canada, Canadian businesses

Words count: 17    Length: 142 characters    keyword phrases count : 6

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:50% (3/6)
business directory 0   (0%)
telephone directory 0   (0%)
canadian businesses 0   (0%)
3 words:33% (2/6)
business directory canada 0   (0%)
telephone directory canada 0   (0%)
5 words:17% (1/6)
find a business in canada 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  active  addresses  advertise  ais  business  canada  canada's  canadian  ccedil  connects  deals  directory  discover  fran  french  frpasser  join  language  live  local  log  numbers  people  photos  products  providing  reviews  search  services  shop  sites  switch  taste  telephone  videos  web  yellowpages 

Top 20 Keywords
Total Terms Count: 78

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
business 8 10.26%
directory 5 6.41%
canada 3 3.85%
telephone 3 3.85%
yellowpages 3 3.85%
products 3 3.85%
reviews 2 2.56%
local 2 2.56%
deals 2 2.56%
connects 1 1.28%
canada's 1 1.28%
services 1 1.28%
providing 1 1.28%
web 1 1.28%
search 1 1.28%
addresses 1 1.28%
numbers 1 1.28%
videos 1 1.28%
sites 1 1.28%
people 1 1.28%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Home Services


5 ways to make your kitchen look brand new
4 DIY projects you can do in a weekend
Finding the right plumber in an emergency
Well done: Canada’s 10 best steak houses
Pizza perfection: 10 must-try Canadian pizzerias
Holey moley! 10 Canadian doughnuts to die for
8 tips for eating healthily on a budget
4 common grocery shopping myths – busted!
8 ways to shop eco-smart
<STRONG> (2)zoom out or change the location
try a new search.

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-ca Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://yellowpages.ca/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://yellowpages.ca/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.94 seconds - 30.58 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.11 s 0.03 s 0.03 s 0.01 s 2.30 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
29 Kb (28,746 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
29 Kb (28,746 bytes) 1 Kb (665 bytes) 28 Kb (28,081 bytes) 2.37 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
11 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.yellowpages.ca/ and http://yellowpages.ca are resolved to the same url :https://www.yellowpages.ca/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site yellowpages.ca.

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 15 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
87 20 107

You have more than 100 links (107).

Internal Links (link to pages within this domain) - 87
URL Anchor Text
https://business.yellowpage...utm_medium=link&utm_campaign=menuAdvertise with us
http://yellowpages.ca/search/si/1/Medical+Clinics/Toronto+ONMedical Clinics
http://yellowpages.ca/search/si/1/Car+Repair/Toronto+ONCar Repair
http://yellowpages.ca/search/si/1/Grocery+Stores/Toronto+ONGrocery Stores
http://yellowpages.ca/bus/O...Leod-Exteriors-Inc/102327462.htmlMacLeod Exteriors Inc.
http://yellowpages.ca/merchant/directions/102327462Get directions
http://yellowpages.ca/bus/O...c/102327462.html#ypgReviewsHeaderRate this business
http://yellowpages.ca/#Next Discovery
https://www.yellowpages.ca/...make-your-kitchen-look-brand-new/5 ways to make your kitchen lo...
https://www.yellowpages.ca/...projects-you-can-do-in-a-weekend/4 DIY projects you can do in a...
https://www.yellowpages.ca/...ng-when-your-plumbing-goes-crazy/Finding the right plumber in a...
http://yellowpages.ca/home-servicesView more
https://www.yellowpages.ca/...-10-best-steak-houses/?theme=dineWell done: Canada’s 10 best st...
https://www.yellowpages.ca/...ry-canadian-pizzerias/?theme=dinePizza perfection: 10 must-try ...
https://www.yellowpages.ca/...-doughnuts-to-die-for/?theme=dineHoley moley! 10 Canadian dough...
http://yellowpages.ca/dineView more
https://www.yellowpages.ca/...ips-to-eat-healthily-on-a-budget/8 tips for eating healthily on...
https://www.yellowpages.ca/.../4-grocery-shopping-myths-busted/4 common grocery shopping myth...
https://www.yellowpages.ca/tips/8-ways-to-shop-eco-smart/8 ways to shop eco-smart
http://yellowpages.ca/tips/cat/food-beverage/grocery-tips/View more
https://business.yellowpage...utm_medium=link&utm_campaign=menuDiscover more
http://yellowpages.ca/contactusContact us
http://yellowpages.ca/business/00135600.htmlBeauty Salons
http://yellowpages.ca/business/00304200.htmlMedical Clinics
https://business.yellowpage...m_medium=link&utm_campaign=footerAdvertise with us
https://business.yellowpage...m_medium=link&utm_campaign=footerAdd a free listing
http://yellowpages.ca/contactusContact YP
http://yellowpages.ca/businessBrowse by category
http://yellowpages.ca/locationsBrowse by location
http://yellowpages.ca/neighbourhoodsBrowse by neighbourhood
http://yellowpages.ca/shop/Browse by products
http://yellowpages.ca/tips/Smart Tips
http://yellowpages.ca/articles/loc/torontoToronto Articles
http://yellowpages.ca/pl/locYP Smart Lists
http://yellowpages.ca/applications/YellowPages.ca apps
http://yellowpages.ca/fsUnknown caller list
http://yellowpages.ca/#Close menu
https://business.yellowpage...m_medium=link&utm_campaign=footerGet a free listing
https://business.yellowpage...utm_medium=link&utm_campaign=menuAdvertise with us
http://yellowpages.ca/applications/Download the app

External Links (link to pages on other websites) - 20
URL Anchor Text
http://www.canada411.ca/People search
https://www.pagesjaunes.ca/frPasser en français / Switch ...
http://businesscentre.yp.ca/fraudFraud Prevention
https://corporate.yp.ca/en/legal-notice/privacy-statement/Privacy Statement
http://www.ypg.com/en/legal-noticeTerms of use
http://www.facebook.com/yellowpagesgroupFacebook fan page
http://edirectories.yp.caYP eDirectories
https://delivery.yp.ca/optouts/addressStop receiving the print direc...
https://corporate.yp.ca/en/Yellow Pages Digital & Media S...
https://corporate.yp.ca/en/Yellow Pages Digital & Media S...
http://www.canada411.ca/People search

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
10 10 0

Excellent! all images are associated with an ALT value.

Image URL - 10
https://ssmscdn.yp.ca/image...a7d7178139d1/ypui-home-tb/macleod-exteriors-inc-1.jpgMacLeod Exteriors Inc.

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 0 2

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
50 8 58

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (66) linked to your site yellowpages.ca.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 237
  Facebook Shares 752
  Facebook Comments 324
  Tweets 1
  LinkedIn 111

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttp://www.facebook.com/yellowpagesgroup
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site yellowpages.ca is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,982th most visited website in the world.
296th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - yellowpages.ca, mediative.com, yp.ca) hosted on the same server as yellowpages.ca (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at Canada  
the most site visitors come from Canada  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 292 days old ( 1st registered on : 2000-10-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 29 days from today ( expires on : 2024-09-05 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
yellowpages.ca ( 14 characters )

Domain Registrar : CIRA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2000-10-18 2000-10-18 2024-09-05
19 years, 292 days old 19 years, 292 days ago 4 years, 29 days from today
19 years, 292 days old

Domain Name Servers used by yellowpages.ca
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (14 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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