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df.gov.br favicon Portal do Governo do Distrito Federal df.gov.br Estimated Worth : 2,212,315 $

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Overall SEO Report For df.gov.br
Excellent Practice26
Improvement Could be Made9
Critical Issues to Attend11
SEO Score :
66.30


IP address of df.gov.br is : 187.28.49.111. The domain df.gov.br was created on unknown and it is 44 years, 331 days old. It will expire on unknown which is -45 years, -332 days from today. The homepage of website df.gov.br has a size of 48522 bytes, and a text size of 4568 bytes, its Text to Code Ratio is 10.39% Homepage of df.gov.br has 65 links, 60 link to internal pages, while 5 link to pages on other websites. It takes 1.28 s ( 37.86 Kb/s ) to load the website df.gov.br.

df.gov.br Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-11-27 23:11     Update Now >>     [ Sign Up a new account if you do not have one yet.]

Recommended Tasks List


  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 31 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (http://www.df.gov.br, http://df.gov.br) are resolved to the same URL.
  • Configure the server so that your site IP http://187.28.49.111 is redirected to the site domain name df.gov.br.
  • Create blog entries.
  • Get rid of the 11 errors and 3 warnings from W3C validation.
  • Create more back-links from root domains.
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • ...

  • Register To View All >> the 24 recommended tasks to improve your SEO performance.


Content Analysis

Title

:

Portal do Governo do Distrito Federal


Words count: 6    Unique Words: 5    Length: 37 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term do
Repeat Count 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: GDF - Governo do Distrito Federal

Words count: 6    Length: 33 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

:
Portal do Governo do Distrito Federal www.df.gov.br/
GDF - Governo do Distrito Federal

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: governo, gdf, df, governo do distrito federal, portal do empreendedor, dodf, portal do cidadao, portal do gdf, portal do servidor, contra cheque gdf, distrito federal, agencia brasilia, brasília, governador

Words count: 30    Length: 195 characters    keyword phrases count : 14

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :36% (5/14)
governo 8   (1.69%)
gdf 2   (0.42%)
df 0   (0%)
dodf 0   (0%)
governador 1   (0.21%)
2 words keyword phrases :21% (3/14)
distrito federal 14   (2.96%)
agencia brasilia 0   (0%)
brasília 0   (0%)
3 words keyword phrases :36% (5/14)
portal do empreendedor 2   (0.42%)
portal do cidadao 2   (0.42%)
portal do gdf 4   (0.85%)
portal do servidor 2   (0.42%)
contra cheque gdf 3   (0.63%)
4 words keyword phrases :7% (1/14)
governo do distrito federal 22   (4.65%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

abastecimento  administra  blica  bot  bras  caiu  companhia  concursos  defesa  desenvolvimento  distrito  dos  educa  empresas  federal  funda  fundo  gdf  governo  guas  instituto  jardim  leia  lia  linha  mais  ncia  ncias  ndia  para  pesquisa  pobreza  popula  programas  ria  sem  sobradinho  sobre  social  transportes 

Top 20 Keywords

: Total Terms Count: 473

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. lia 10 2.11%
#2. bras 10 2.11%
#3. governo 8 1.69%
#4. ncia 8 1.69%
#5. sobre 7 1.48%
#6. federal 7 1.48%
#7. distrito 7 1.48%
#8. funda 6 1.27%
#9. companhia 6 1.27%
#10. mais 5 1.06%
#11. desenvolvimento 4 0.85%
#12. ria 4 0.85%
#13. instituto 4 0.85%
#14. jardim 3 0.63%
#15. pesquisa 3 0.63%
#16. dos 3 0.63%
#17. social 3 0.63%
#18. para 3 0.63%
#19. leia 3 0.63%
#20. ndia 3 0.63%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
4080000000315

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(4)
Portal do GDF
Mais de cinco mil pessoas se trataram de câncer neste ano
População na linha da pobreza caiu 63% no DF
Centros de saúde oferecem acompanhamento para hipertensos

<H3>

(8)
PERFIL DO GOVERNADOR
SOBRE O GOVERNO
Diário Oficial do Distrito Federal
PROGRAMAS DO GOVERNO
FACEBOOK GDF
...
<STRONG> (3)VOCÊ ESTÁ AQUI:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: pt-br

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://df.gov.br/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

: http://df.gov.br/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 1.28 seconds - 37.91 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.93 s 0.05 s 0.05 s 0.01 s 3.88 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 49 Kb (48,522 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
49 Kb (48,522 bytes) 5 Kb (4,568 bytes) 44 Kb (43,954 bytes) 10.39 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

: 31 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

: Excellent! No nested table is detected on this page (nested table : 0, total table : 2)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

: Excellent! No Plain Text Email is detected on this page.

WWW Resolve

: the websites http://www.df.gov.br and http://df.gov.br DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

: IP address 187.28.49.111 of the site is NOT forwarded to its domain name df.gov.br

URL Rewrite

:
Non SEO Friendly URLs
http://df.gov.br/noticias.html?format=feed
http://www.trabalho.df.gov.br/?page_id=127


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
http://www.trabalho.df.gov.br/?page_id=127


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
60 5 65


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 60
URL Anchor Text
http://df.gov.br/#top
http://www.df.gov.br/agencia-brasilia.html
http://www.df.gov.br/portal-do-servidor.html
http://www.df.gov.br/portal-do-empreendedor.html
http://www.df.gov.br/portal-do-cidadao.html
...

External Links (link to pages on other websites) - 5
URL Anchor Text
https://www.facebook.com/govdf
https://twitter.com/#!/gov_df
http://www.youtube.com/govdf
http://instagram.com/gov_df
http://creativecommons.org/licenses/by-nc-nd/3.0/br

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
31 31 0


Excellent! all images are associated with an ALT value.



search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
3 19 22


Too many (19) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 19
Stylesheet URL rel type
http://df.gov.br/media/system/css/modal.cssstylesheettext/css
http://df.gov.br/components/com_k2/css/k2.cssstylesheettext/css
http://df.gov.br/plugins/system/modalizer/modals/shadowbox/shadowbox.cssstylesheettext/css
http://df.gov.br/components/com_rsform/assets/css/front.cssstylesheettext/css
http://df.gov.br/modules/mod_socialmedialinks/style.cssstylesheettext/css
.........

Script

:
Scripts Block In Same Page Links to External Script Files Total
32 18 50


Too many (18) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 18
Script URL Type
http://ajax.googleapis.com/ajax/libs/jquery/1.4.2/jquery.min.jstext/javascript
http://df.gov.br/plugins/system/scjquery/noconflict.jstext/javascript
http://df.gov.br/plugins/system/mtupgrade/mootools.jstext/javascript
http://df.gov.br/media/system/js/modal.jstext/javascript
text/javascript
......

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

: There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

: UA-24365367-4

Excellent! the website implements Google Analytics.

W3C Validation

: Invalid : 11 Errors, 3 Warnings

the page does not comply with W3C document standard. W3C Validation
Syntax errors not only make it difficult for search engines to index your page, it also cause problems for browser to rendering your page and likely lead to bad user experience.

Tips:
1. validate your page with W3C markup standard.
2. correct all syntax errors and warnings.
Google Page Rank

: 7

Excellent! the website has a high page rank (7/10).

7

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains

: 5
Too Bad! too few (5) root domains linked to your site df.gov.br.

5
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement

: Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 91
  Facebook Shares 43
  Facebook Comments 39
  Tweets 23
  LinkedIn 0

Social Media Integration

: Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/govdf
Twitter Accounthttps://twitter.com/#!/gov_df
Google+ PageNot Found


Trustworthiness

: 85

Excellent! the website has a good Trustworthiness Score (85/100).

85

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 94
Safe Browsing

: Safe! the site df.gov.br is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

: 29,654th most visited website in the world.
your site has an excellent high traffic rank in the world.
Websites On Same Server

: Excellent! You do have very few domains (1) hosted on the same server as df.gov.br (ip : 187.28.49.111).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

: your server (IP : 187.28.49.111) is located at Brazil  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

: No

your website server does not support HTTP Compression.

Caching

: Yes

Excellent! your website supports Caching

Server Signature

: Apache, PHP/5.3.3

the website server signature is ON.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server signature version information can be utilized by malicious visitors to attach your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to put server signature off.


Domain/Whois Analysis

Domain Info

: df.gov.br ( 9 characters )

Domain Registrar : BR-NIC

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old


Domain Name Servers used by df.gov.br
DNS Name IP Address
dns2.df.gov.br189.125.102.201
dns11.gdfnet.df.gov.br189.125.102.200
dns22.df.gov.br187.28.49.201
dns1.gdfnet.df.gov.br187.28.49.200


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.




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