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Excellent Practice29
Improvement Could be Made12
Critical Issues to Attend10
Nov 30, 2020 06:51 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 10 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     38
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

Computing - The UK's leading source for the analysis of business technology

Words count: 11    Unique Words: 11    Length: 75 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Computing is the leading information resource for UK technology decision makers, providing the latest market news and hard-hitting opinion.

Words count: 19    Length: 139 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Computing - The UK's leading source for the analysis of ...
Computing is the leading information resource for UK technology decision makers, providing the latest market news and hard-hitting opinion.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
it computing uk, computing events, big data summit, cloud and infrastructure, it devops, computing security, HP, intel

Words count: 17    Length: 118 characters    keyword phrases count : 8

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:25% (2/8)
hp 0   (0%)
intel 1   (0.08%)
2 words:38% (3/8)
computing events 24   (1.97%)
it devops 3   (0.25%)
computing security 28   (2.29%)
3 words:38% (3/8)
it computing uk 17   (1.39%)
big data summit 11   (0.90%)
cloud and infrastructure 16   (1.31%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  account  achievements  attacks  awards  business  cio  cloud  companies  computing  contact  continued  data  download  enterprise  events  gdpr  global  hits  infrastructure  join  leading  london  management  marketing  mobile  newsletters  nov  organisation  plan  ransomware  security  service  sign  solutions  spotlights  tech  technology  whitepapers  women 

Top 20 Keywords
Total Terms Count: 1,221

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nov 28 2.29%
computing 17 1.39%
security 11 0.90%
tech 11 0.90%
cloud 11 0.90%
awards 8 0.66%
organisation 8 0.66%
technology 8 0.66%
companies 8 0.66%
business 8 0.66%
account 8 0.66%
events 7 0.57%
data 7 0.57%
whitepapers 7 0.57%
women 7 0.57%
sign 7 0.57%
download 6 0.49%
contact 6 0.49%
enterprise 6 0.49%
marketing 6 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Endpoint Management and Security Hub


News continued
Tech Marketing Hub
News continued
Women in Tech Festival Global
Public Sector – Innovating Under Pressure
Deskflix Season 9: Remote Working II
Computing Survey Panel
Most read
Women in Tech Festival Global 2020
When Plan B goes wrong: positives and pitfalls with DRaaS
Computing Women In Tech Excellence Awards 2020
Security Excellence Awards 2020
How CIOs can gain influence in the boardroom
Five trends we'll see in 2021 as enterprises accelerate their cloud modernisation journeys
Canon confirms ransomware attack in August exposed employees' personal data
See who won at the Rising Stars Awards 2020
Understanding Business Email Compromise: An organisation's most expensive enemy
Global smartphone sales fell in Q3'20
Australian government rejects Apple/Google contact tracing model
UK to create a new regulatory regime to curb the market power of Google and Facebook
AWS outage hits company's own services
UK companies face £1.6 billion in extra costs without EU data sharing agreement
Peter Cochrane: The digitalisation mystery
UK commits £250 million to diversify 5G equipment sources
UK government lowers gigabit broadband target to 85 per cent by 2025
Meeting todays remote worker service management challenges
Selling to the C-suite
Brands are different now
How tech organisations buy
Case study: Making a start-up culture work
Case study: Building scalable lead generation that doesn't cost a packet
Nearly half of UK police forces are using hybrid cloud
Discovery! - UK quantum computing technology moves towards commercialisation
Why talent mobility should be the top of every corporate agenda in 2021
Scotland unveils strategy to digitise the nation's planning system
Majority of British employees believe their companies would prioritise business continuity over Covid safety
Apple security chief indicted for alleged bribery
How to lead your organisation into a successful future
Calls grow for UK competition watchdog to block Google's Privacy Sandbox
Why monitoring is the key ingredient to cloud-native app performance
Shaping the global future – join us on 30 November-1 December
Join us for Season 10 on Thursday 10 December
The office of the future – join us at 11.05 on Thursday 19 November
Peter Cochrane: The digitalisation mystery
Why talent mobility should be the top of every corporate agenda in 2021
Discovery! - UK quantum computing technology moves towards commercialisation
Why the world needs better and more robust ways of measuring time
AWS outage hits company's own services
UK companies face £1.6 billion in extra costs without EU data sharing agreement
UK considers Huawei ban by September 2021
Calls grow for UK competition watchdog to block Google's Privacy Sandbox
UK government lowers gigabit broadband target to 85 per cent by 2025
<STRONG> (6)Date:
Research Survey Panel
Find out more

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.65 seconds - 36.59 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
3.40 s 0.03 s 0.02 s 0.01 s 1.90 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (23,781 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (23,781 bytes) 10 Kb (9,945 bytes) 14 Kb (13,836 bytes) 71.88 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
10 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (c***************, t********* were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 16 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
293 52 345

Too many links (345), it may be considered as spam!

Internal Links (link to pages within this domain) - 293
URL Anchor Text Data & Analytics & ML in Tech & Infrastructure Leaders 250 Marketing Hub Us in details support out in in us Excellence Awards 202... all events all whitepapers Management and Securi... Leaders 250 Marketing Hub Us smartphone sales fell i... government rejects ... confirms ransomware atta... to create a new regulatory ... commits £250 million to div... Data & Analytics high performance computing... Power Tools' metamorphos... proposes global initiati... 4.0: from cost centre to r... the British Council began ... Copado, Best DevOps..., processes and technolo... Logic: DevOps is as... DTLA finalist cloudThing r... Computing's DevOps Excel... considers Huawei ban by Sep... Congress passes bipartisan ... Business Email C... to a passwordless exper... risks and rewards of everg... we need tougher breach noti... secretary Matt Hancock:... accuses Google of infrin... publishes framework for tal... Pacific fined £500,000 ... & ML

External Links (link to pages on other websites) - 52
URL Anchor Text
https://www.computingdelta.c...ampaign=computing_commerical_navDelta in Tech Festival Global ...
https://computingwebinars.ev...positivesandpitfallswithdraas/enWhen Plan B goes wrong: positi...
https://womenintechexcellenc...menintechexcellenceawards2020/enComputing Women In Tech Excell...$-$AMF_contact_guid$$-$AMF_contact_guid$Cyber AI Response: Threat Repo...$-$AMF_contact_guid$Download$-$AMF_contact_guid$$-$AMF_contact_guid$Cyber AI & Darktrace Cloud$-$AMF_contact_guid$Download
https://www.computingdelta.c...ampaign=computing_commerical_navDelta for the senior IT pr... Incisive Media and Conditionsçais$-$AMF_contact_guid$New apps for old$-$AMF_contact_guid$Download$-$AMF_contact_guid$Top 10 ways to protect your or...$-$AMF_contact_guid$Download$AMF_campaign_name$GDPR is a state of mind, not j...$AMF_campaign_name$Download out more solutions IT Events Media & conditions publisher of the year

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
41 40 1

1 images do not have Alt values.

Image URL - 41
URL ALT Text 120x194 120x194 logo CIOs can gain influence in... trends we'll see in 2021 ... confirms ransomware atta... who won at the Rising Star... Business Email C... smartphone sales fell i... government rejects ... to create a new regulatory ... outage hits company's own ... companies face £1.6 billion... Cochrane: The digitalisa... commits £250 million to div... government lowers gigabit b... todays remote worker s... to the C-suite are different now tech organisations buy study: Making a start-up ... study: Building scalable ... half of UK police force...! - UK quantum comput... talent mobility should be ... unveils strategy to d... of British employees ... security chief indicted ... to lead your organisation ... grow for UK competition ... monitoring is the key ingr... women in tech festival mo... deskflix monty bar 1 deskflix monty bar 1 Cochrane: The digitalisa... talent mobility should be ...! - UK quantum comput... the world needs better and...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 1 2

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
13 5 18

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (31) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 10
  Facebook Shares 42
  Facebook Comments 13
  Tweets 0
  LinkedIn 83

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
157,279th most visited website in the world.
107,520th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 16 days old ( 1st registered on : 1996-11-14 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 348 days from today ( expires on : 2021-11-14 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 15 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-11-14 1996-11-14 2021-11-14
24 years, 16 days old 24 years, 16 days ago 0 years, 348 days from today
24 years, 16 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 348 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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