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Excellent Practice28
Improvement Could be Made16
Critical Issues to Attend7
Apr 11, 2021 06:47 AM

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Recommended Actions

  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 41 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     55
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

Customer, Product & Employee Experience Software Solutions | Confirmit

Words count: 7    Unique Words: 7    Length: 70 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Confirmit makes sophisticated research simple and empowers users to capture feedback from customer, product, brand & employee experience. Analyse insights and take business actions using our Voice of the Customer, Voice of the Employee and Market Research Software & Tools

Words count: 38    Length: 272 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Customer, Product & Employee Experience Software ...
Confirmit makes sophisticated research simple and empowers users to capture feedback from customer, product, brand & employee experience. Analyse insights ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
market research, customer experience, voice of the customer, customer engagement, data collection, voice of the customer vendors, voice of the customer technology, survey programming, voe, MR, VoC, online survey, offline survey, nps, voice of the employee, B2B feedback solutions, customer insights, voice of the customer companies, voice of the customer capture and analysis, voice of customer software, voice of customer platform, customer experience company, voice of the customer solutions, customer experience management platform

Words count: 74    Length: 533 characters    keyword phrases count : 24

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:17% (4/24)
voe 0   (0%)
mr 0   (0%)
voc 0   (0%)
nps 0   (0%)
2 words:33% (8/24)
market research 0   (0%)
customer experience 0   (0%)
customer engagement 0   (0%)
data collection 0   (0%)
survey programming 0   (0%)
online survey 0   (0%)
offline survey 0   (0%)
customer insights 0   (0%)
3 words:4% (1/24)
customer experience company 0   (0%)
4 words:25% (6/24)
voice of the customer 0   (0%)
voice of the employee 0   (0%)
b2b feedback solutions 0   (0%)
voice of customer software 0   (0%)
voice of customer platform 0   (0%)
customer experience management platform 0   (0%)
5 words:17% (4/24)
voice of the customer vendors 0   (0%)
voice of the customer technology 0   (0%)
voice of the customer companies 0   (0%)
voice of the customer solutions 0   (0%)
7 words:4% (1/24)
voice of the customer capture and analysis 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

action  analysis  business  clients  closed  companies  completed  confirmit  customer  data  drive  employee  engagement  experience  feedback  focusvision  improve  industry  insights  ldquo  leading  learn  management  market  platform  product  program  provide  rdquo  report  services  software  solutions  support  survey  team  technology  training  voice  watch 

Top 20 Keywords
Total Terms Count: 1,402

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
confirmit 36 2.57%
learn 35 2.50%
customer 33 2.35%
voice 18 1.28%
employee 17 1.21%
market 15 1.07%
clients 14 1.00%
experience 13 0.93%
technology 12 0.86%
engagement 11 0.78%
solutions 10 0.71%
program 10 0.71%
survey 9 0.64%
data 9 0.64%
ldquo 8 0.57%
insights 8 0.57%
completed 7 0.50%
companies 7 0.50%
support 7 0.50%
product 7 0.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Powerful Insights. Every Experience. One Platform.


Our Services
Join Our List of Satisfied Clients
Challenging the Status Quo: Driving CATI Operations to the Next Level
Learn How to Engage Generation Z in Research
Need Help Engaging Respondents? Mobile Needs to be a First Consideration!
Is Your CX Program Falling Apart?
The Survey is Dying! What Are You Going to do Now?
Learn How You Can Use Technology to Better Understand Consumers and Markets
The Essential Role of Employee Voice in CX
Are you Trying to Improve EX in your Organization?
Agile EX Solution For The Modern Organization
Subscribe to Our Newsletter
Contact Us


You may also be interested in:
Market Research
Confirmit and FocusVision Complete Merger!
Learn about Confirmit’s End-to-End Solution for Market Research
What Does the Future of Market Research Hold?
Helping Clients Reach All Customers in a Growing Multi-Cultural World
Voice of the Customer/ CX 
Confirmit and FocusVision Complete Merger!
Employee Engagement
Confirmit and FocusVision Complete Merger!
Confirmit Named a Leader in Employee Experience for Large Enterprises
What Our Clients Are Saying
What Our Clients Are Saying
What Our Clients Are Saying
What Our Clients Are Saying
What Our Clients Are Saying
What Our Clients Are Saying
What Our Clients Are Saying
What Our Clients Are Saying
Technology is at the heart of CATI operations. Subpar system performance and technical limitations can have dire consequences for your business. This workbook helps you to perform a guided assessment of your current CATI technology and learn the best practices to drive success.
In this webinar, Holly Carter, Confirmit’s Director of Product Marketing, will discuss opportunities researchers can leverage to better engage Generation Z on their terms.
Whether you want to collect feedback from your customers, markets, or employees, mobile needs to be a primary consideration and Confirmit is here to help! Check out this eBook to learn all about Confirmit's mobile capabilities.
In this webinar, Phil Durand, Director, Customer Experience Management, Confirmit helps you to look at your Customer Experience program like a great house. A fixer-upper with tremendous potential, but probably in need of some TLC. 
In this webinar, Claire Sporton, SVP CX Innovations at Confirmit will help you understand how to ensure that your CX program does not “die” along with the traditional survey
This eBook will provide real life use cases and case studies so you can quickly learn how technology can help you better understand the consumer.
This report will help you plot where you fall on the path to success, and how you can refine and improve your program.  
You’re not alone. In this webinar we will discuss the right measures for EX, and show you how to demonstrate the ROI of your efforts.  
Your EX strategy has to be in-step with your unique strategy and culture, and equally important, it must be aligned with employee journeys specific to you. In other words, one model doesn’t fit all!  


Consulting & Implementation
Technical Support
Matthew Powell Director of London at B2B International
Patrick Elms V.P. of Research and Analytics, Culturati
Jean Davis, SVP of NPD
Voice of Customer Lead, LGIAsuper
Zancesca Spagnoletti Assistant Vice President of Customer Service at PHLY
James Elliott, Head of Operational Support, Bupa Global
Andy Brown, CEO, ENGAGE
April Pack Senior Manager, Global Sales College, Mars
<I> (10)
<STRONG> (5)Watch the video to learn more.
Patrick Elms, Culturati
Download the full report now.
Thank you for subscribing!
Thank you for your message. A member of our team will contact you shortly.

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
de Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.05 seconds - 12.04 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
3.53 s 0.03 s 0.02 s 0.01 s 1.97 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
25 Kb (24,676 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (24,676 bytes) 11 Kb (11,234 bytes) 13 Kb (13,442 bytes) 83.57 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
41 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
127 10 137

You have more than 100 links (137).

Internal Links (link to pages within this domain) - 127
URL Anchor Text a Demo We Do of the Customer (VoC) Research Engagement Services Research Industries Horizons Track Design Management Collection Integration Media Analytics & Analysis Management Clients Center Hub Skills Calculator Insight Library Blog Academy a Demo Kingdom States Kingdom States (LMS) Info Center why we are a Leader in E... Design & Data Collectio... Guide to Mobile Solutions > Research of the Customer/ CX Engagement More >
https://resources.confirmi...sion-complete-transaction-to-mergeLearn More Now Now More More >
https://resources.confirmi...sion-complete-transaction-to-mergeLearn More More >
https://resources.confirmi...sion-complete-transaction-to-mergeLearn More Report More More More More More More More More More research software More More More More

External Links (link to pages on other websites) - 10
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
42 10 32

32 images do not have Alt values.

Image URL - 42
URL ALT Text and Confirmit Merg... Ayoub, Norstat Video Int... does the future of Market... Clients Reach All Cust... and Confirmit Merg... and Confirmit Merg... Named a Leader in Em... Services Training Services Consulting & Impl... Services Technical Support

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 1 2

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
33 12 45

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://resources.confirmi...sion-complete-transaction-to-mergeLearn More

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (31) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 8
  Facebook Shares 95
  Facebook Comments 9
  Tweets 19
  LinkedIn 22

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (72/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
72 Excellent! the website has a good Child Safe Score (72/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
13,583th most visited website in the world.
8,326th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at Norway  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 119 days old ( 1st registered on : 1998-12-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 244 days from today ( expires on : 2021-12-22 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 13 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-12-23 2021-03-15 2021-12-22
22 years, 119 days old 0 years, 37 days ago 0 years, 244 days from today
22 years, 119 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 244 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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