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canneslions.com favicon canneslions.com

Excellent Practice37
Improvement Could be Made10
Critical Issues to Attend5
Feb 23, 2021 01:31 PM

Click To Re-generate Current Report

Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 22 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Configure the server so that your site IP http://80.69.134.164 is redirected to the domain name site canneslions.com.
  • ...     15
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   festival   media   museum   social   video  

Title
Cannes Lions International Festival of Creativity

Words count: 6    Unique Words: 6    Length: 49 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. Find out all about Cannes Lions, here.

Words count: 24    Length: 163 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Cannes Lions International Festival of Creativity www.canneslions.com/
Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. Find out all about Cannes ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
creativity, marketing, brands, festival, awards, creative, brand marketing, effectiveness, results, consumer awards, advertising, communications, communication, agency awards, agency, marketing awards, cmo awards, cmo festival,

Words count: 25    Length: 227 characters    keyword phrases count : 18

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:67% (12/18)
creativity 0   (0%)
marketing 0   (0%)
brands 0   (0%)
festival 0   (0%)
awards 0   (0%)
creative 0   (0%)
effectiveness 0   (0%)
results 0   (0%)
advertising 0   (0%)
communications 0   (0%)
communication 0   (0%)
agency 0   (0%)
2 words:33% (6/18)
brand marketing 0   (0%)
consumer awards 0   (0%)
agency awards 0   (0%)
marketing awards 0   (0%)
cmo awards 0   (0%)
cmo festival 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  agency  announces  awards  brands  cannes  cmo  communications  courses  creativity  effectiveness  enter  entries  event  explore  festival  hungry  inspiring  international  learn  lions  live  marketing  moments  moved  nbsp  ndash  news  opportunities  outing  passes  policy  real  resources  rsquo  stories  support  terms  warc  work 

Top 20 Keywords
Total Terms Count: 349

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
lions 19 5.44%
creativity 16 4.58%
cannes 15 4.30%
awards 10 2.87%
festival 9 2.58%
news 7 2.01%
international 5 1.43%
support 4 1.15%
work 4 1.15%
marketing 4 1.15%
communications 4 1.15%
cmo 3 0.86%
learn 3 0.86%
rsquo 3 0.86%
live 3 0.86%
brands 2 0.57%
event 2 0.57%
entries 2 0.57%
outing 2 0.57%
passes 2 0.57%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
16163000011331

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)

<H2>

(6)
Moments that moved the world
Get the insider's guide to the Awards
The latest news from the Festival
"The Cannes Lions International Festival of Creativity is many things: provocative, innovative, bold, inspiring, and of course, creative."
Unlock your creative potential
Cannes Lions news in your inbox

<H3>

(16)
BBDO – Snickers | You’re not you when you’re hungry
The Last Ever Issue | VMLY&R Poland
Vicks | One in a Million #touchOfCare
IKEA x McCann Tel Aviv: ThisAbles
Creative leaders call for more transparency
The New Creator’s Toolkit: agenda for LIONS Live March edition 
Cannes Lions announces 2021 Jury Presidents
WARC Effectiveness Awards 2021 launches
Questions for the FutureLIONS x WeTransfer
Eldar Yusupov on Life-changing Creativity
Raconteur's Future CMO report
What's new at the Cannes Lions Awards 2020/2021
Cannes Lions announces a new Home of Creativity: LIONS
Cannes Lions opens for entries
Discover The Work, the intelligence platform by Cannes Lions
Online Courses from Cannes Lions

<H4>

(3)
Support
About
Social
<I> (1)
<EM> (1)Fast Company
<STRONG> (3)Fast Company
Cannes Lions news in your inbox
You've been successfully subscribed to our newsletter


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
1.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://canneslions.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://canneslions.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.66 seconds - 12.71 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.20 s 0.01 s 0.01 s 0.00 s 0.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
8 Kb (8,388 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
8 Kb (8,388 bytes) 3 Kb (2,644 bytes) 6 Kb (5,744 bytes) 46.03 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
22 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.canneslions.com/ and http://canneslions.com are resolved to the same url :https://www.canneslions.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://80.69.134.164 is forwarded to https://www.ascential.com/, instead of to its domain name site canneslions.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
42 9 51


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 42
URL Anchor Text
http://canneslions.com/my-accountAccount
http://canneslions.com/
http://canneslions.com/pass-pickerBuy a Pass
https://lionslive.canneslions.com/LIONS Live
http://canneslions.com/enterEnter
http://canneslions.com/learnLearn
http://canneslions.com/opportunitiesOpportunities
http://canneslions.com/support/awards-supportEXPLORE ENTRY RESOURCES
http://canneslions.com/start-your-journeyBBDO – Snickers | You’re not y...
http://canneslions.com/start-your-journeyThe Last Ever Issue | VMLY&R P...
http://canneslions.com/start-your-journeyVicks | One in a Million #touc...
http://canneslions.com/start-your-journeyIKEA x McCann Tel Aviv: ThisAb...
http://canneslions.com/about/newsSee all news
http://canneslions.com/about...aders-call-for-more-transparencyCreative leaders call for more...
http://canneslions.com/about/news/the-new-creators-toolkitThe New Creator’s Toolkit: age...
http://canneslions.com/about/news/presidents-2021Cannes Lions announces 2021 Ju...
http://canneslions.com/about...s/warc-effectiveness-awards-2021WARC Effectiveness Awards 2021...
http://canneslions.com/about/news/lions-x-wetransferQuestions for the FutureLIONS ...
http://canneslions.com/about...scusses-life-changing-creativityEldar Yusupov on Life-changing...
http://canneslions.com/about/news/raconteur-future-cmoRaconteur's Future CMO report
http://canneslions.com/about/news/awards-2020What's new at the Cannes Lions...
http://canneslions.com/about...ews/cannes-lions-announces-lionsCannes Lions announces a new H...
http://canneslions.com/about...s/cannes-lions-opens-for-entriesCannes Lions opens for entries
http://canneslions.com/learn/online-learningOnline Courses from Cannes Lio...
http://canneslions.com/supportSupport
http://canneslions.com/support/awards-supportAwards Support
http://canneslions.com/support/festival-supportFestival Support
http://canneslions.com/support/passes-supportPasses Support
http://canneslions.com/support/plan-your-tripPlan your trip
http://canneslions.com/aboutAbout
http://canneslions.com/about/newsNews
http://canneslions.com/about/representRepresentatives
http://canneslions.com/about/represent/find-your-repFind your Rep
http://canneslions.com/oppor...ship-opportunities/2020-partnersSponsors
http://canneslions.com/opportunities/press-centrePress
http://canneslions.com/my-accountYour Account
http://canneslions.com/about/contact-usContact us
https://store.canneslions.com/Cannes Lions Store
http://canneslions.com/terms-and-conditionsTerms & Conditions
http://canneslions.com/website-terms-of-useWebsite Terms of Use
http://canneslions.com/cookies-policyCookies Policy
http://canneslions.com/privacy-policyPrivacy Policy

External Links (link to pages on other websites) - 9
URL Anchor Text
https://lionscreativity.com/Go to LIONS - The home of crea...
https://content.ascential.com/live-briefings-recordingsWATCH NOW
https://www.lovethework.com/Discover The Work, the intelli...
https://www.lovethework.com/The Work
https://www.facebook.com/Can...es.Lions.Festival.of.Creativity/Facebook
https://twitter.com/Cannes_LionsTwitter
https://www.linkedin.com/company/436863/LinkedIn
https://www.instagram.com/cannes_lions/?hl=enInstagram
https://www.youtube.com/canneslionsYouTube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
2 2 0


Excellent! all images are associated with an ALT value.

Image URL - 2
URL ALT Text
http://canneslions.com/media...&la=en&hash=22D586B84B0C643185D04C1240ABFE2F498AFB8CCannes Lions
http://canneslions.com/media...&la=en&hash=22D586B84B0C643185D04C1240ABFE2F498AFB8CCannes Lions


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://canneslions.com/assets/unicorn/css/cl4-styles.min.css?t=1611593641457stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
7 3 10


You have 7 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://canneslions.com/layouts/system/VisitorIdentification.jstext/javascript
https://use.typekit.net/bsp7ysq.js
http://canneslions.com/assets/Unicorn/js/bundle.min.js?t=1611593641459text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://canneslions.com/about/newsSee all news


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
47
Fair Enough! number of root domains (47) linked to your site canneslions.com could be improved.

47
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 602
  Facebook Shares 265
  Facebook Comments 116
  Tweets 0
  LinkedIn 1,111

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page...ttps://www.facebook.com/Cannes.Lions.Festival.of.Creativity/
Twitter Accounthttps://twitter.com/Cannes_Lions
Google+ PageNot Found


Trustworthiness
85

Excellent! the website has a good Trustworthiness Score (85/100).

85
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site canneslions.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
161,984th most visited website in the world.
67,338th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - canneslions.com) hosted on the same server as canneslions.com (ip : 80.69.134.164).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 80.69.134.164) is located at United Kingdom  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 78 days old ( 1st registered on : 1996-12-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 284 days from today ( expires on : 2021-12-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
canneslions.com ( 15 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-12-09 2020-12-04 2021-12-07
24 years, 78 days old 0 years, 83 days ago 0 years, 284 days from today
24 years, 78 days old


Domain Name Servers used by canneslions.com
DNS Name IP Address
ns1.netnames.net156.154.130.100
ns2.netnames.net156.154.131.100
ns5.netnames.net156.154.130.100
ns6.netnames.net156.154.131.100


Domain is going to expire in less than a year time (0 years, 284 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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