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Excellent Practice32
Improvement Could be Made9
Critical Issues to Attend10
Jun 10, 2021 10:46 PM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 123 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     27
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   athletic   museum   pictures   television   tickets   video   wars  

Cleveland OH Local News, Breaking News, Sports & Weather

Words count: 8    Unique Words: 7    Length: 56 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Get the latest Cleveland, OH local news, sports news & US breaking news. View daily Northeast Ohio weather updates, watch videos and photos, join the discussion in forums. Find more news articles and stories online at

Words count: 37    Length: 232 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Cleveland OH Local News, Breaking News, Sports & Weather
Get the latest Cleveland, OH local news, sports news & US breaking news. View daily Northeast Ohio weather updates, watch videos and photos, join the ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advance  agocleveland  agocommunity  annie  baird  berea  breaking  browns  buckeyes  city  cleveland  content  cookie  county  denotes  exclusive  exclusivekeykey  football  insiderkeykey  june  kay  local  lsquo  news  ohio  open  piorkowski  players  police  policy  privacy  report  rsquo  sandrick  sports  subscriber  trade  weather  witnesses  working 

Top 20 Keywords
Total Terms Count: 1,374

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 38 2.77%
cleveland 19 1.38%
news 15 1.09%
browns 12 0.87%
ohio 12 0.87%
content 11 0.80%
denotes 10 0.73%
exclusive 8 0.58%
local 8 0.58%
subscriber 8 0.58%
football 7 0.51%
agocommunity 6 0.44%
june 6 0.44%
police 5 0.36%
kay 5 0.36%
annie 5 0.36%
sports 5 0.36%
berea 5 0.36%
city 5 0.36%
breaking 4 0.29%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Cuyahoga County Executive Armond Budish caves to nimbyism, is removing homeless men from Independence hotel: Leila Atassi
Drunk man calls police from his broken down SUV, is arrested for OVI: Cleveland Hts.
Browns CB Greg Newsome switches to super-agent Drew Rosenhaus
Tour the last home designed by Frank Lloyd Wright (video)


Highly contagious Delta variant is now in Ohio, but experts say COVID-19 vaccines are still effective
Mayoral candidate witnesses downtown Cleveland shooting hours after filing formal petitions to run
Will Odell Beckham Jr. and Baker Mayfield flourish together this season? 21 questions for the Browns in ’21
Live Updates
This Week in the CLE
SBA to make 2021 PPP loans public. Here’s what you need to know.
Dear Annie: My sons have a problem with my boyfriend because he is younger than they are
‘It’s like we’re being punked:’ Local venues struggle with SBA fund delays
SBA to open Targeted EIDL Advance cash grant to all eligible businesses soon
Completion of the Towpath Trail in Cleveland hailed as a milestone, and a goad to keep adding regional trails and parks
Police pursue motorcycle traveling more than 100 mph: Berea police blotter
Ally of suspended Cleveland City Councilman Kenneth Johnson pleads guilty to corruption charges
Powerball winning numbers for Wednesday, June 9, 2021; jackpot $20 million
Cuyahoga County home prices up 9%; mid-price suburbs like Parma, South Euclid among those posting bigger gains
Wooster man arrested in Berea after beating girlfriend as she was driving van
SBA is working to streamline PPP loan forgiveness — again. Especially for these types of loans.
Front Street businessman seeks rezoning to aid in selling Berea property
Plans for Beachwood’s City Park East park call for Fitness Court, pavilion, restrooms, added parking
Suspected drug trafficker hides from police in Berea apartment after vehicle crash
Kent State to repurpose recreational ice rink as marching band practice space; local groups concerned about availability
Former FedEx driver gets five years probation for running over elderly Berea woman with delivery truck
Woman victim of email scam in which someone posed as her employer: Solon
Prosecutors can’t find lone witness who identified soldier as gunman in New Year’s Eve triple killing in Cleveland
Man violates protection order by calling woman several times from jail: University Hts.
Waiter, there’s a fraud in my credit union account: Orange Police Blotter
Ohio reports 344 new coronavirus cases: Thursday update
Crowds grow as Lake Erie walleye fishing sparkles: NE Ohio fishing report for the weekend of June 11-13
Odell Beckham Jr., Jarvis Landry, Kareem Hunt and Donovan Peoples-Jones among many Browns offensive players working out with Baker Mayfield in Austin
Oklahoma softball WCWS National Championship shirts, hats: Where to buy Sooners gear for 2021 NCAA title
How Ohio State football found potential hidden gems in international players Hero Kanu and Theo Melin Öhrström: Buckeyes Recruiting
John Johnson III: ‘The sky’s the limit’ for Browns’ defense, and other takeaways
Phil Maton’s eye for trouble helps Cleveland Indians weather storm in loss to Cards
College Football Playoff working group proposes expansion to 12 teams
Bo Schembechler’s son goes public with claims of sexual abuse by ex-Michigan doctor
Evan Mobley NBA 2021 draft scouting report: What he’ll bring to the league
Which Browns players could be on the hot seat; and the brewing Browns-Bengals rivalry: Thursday’s Sports 4 CLE
Kevin Stefanski says Chief of Staff Callie Brownson is suspended for drunken driving but won’t lose her job: ‘She’s very remorseful’
Does Michigan football’s 2021 RB room have the same upside as Ohio State’s? Buckeyes’ best opponents, No. 41
How much pressure is Ohio State football’s Kerry Coombs under to fix the defense in 2021? Hey, Buckeye Talk
What is the Browns’ offense getting accomplished in Austin? Orange and Brown Talk
In the name of Phil Taylor, the Browns traded Julio Jones? How does Johnny Manziel fit? – Terry Pluto
Justin Fields and Chicago Bears agree to terms on former Ohio State quarterback’s first NFL contract
Cocky’s Bagels to open second location in Flats East Bank
Today’s famous birthdays list for June 10, 2021 includes celebrities Elizabeth Hurley, Gina Gershon
From band geek to hip-hop star: Cleveland’s Chelsea Pastel is making moves
Family bonding in the Finger Lakes: wine, Watkins Glen, women’s history and more
Def Leppard readies new rarities set with stadium tour, new album on the horizon
Pie Eyed Love blogger Emily Thome shares her favorite Cleveland dining choices: Five for Friday
Father’s Day 2021: The best gifts for every dad
BTS 2021 Muster Sowoozoo headlines this week’s big online concerts
How to watch CMT Music Awards 2021: Free live streaming options (6/9/21)
21 Cleveland sports items for Father’s Day from $4 to $169
Today’s famous birthdays list for June 9, 2021 includes celebrities Johnny Depp, Natalie Portman
Cedar Point’s new $20 wage is attracting applicants; park hours should be restored this month, Cedar Fair CEO says
15 things to do in Greater Cleveland this weekend, June 11-13
Dear Annie: What should I do about my daughters-in-law who practically ignore me
Cleveland Public Theatre returning to stage with free, outdoor summer performances
Dear Annie: How do I detoxify a toxic relationship?
Footer Navigation


Will Browns have Kareem Hunt and Nick Chubb on field together? Does OBJ change things? – Hey Terry
6 trade deadline deals that could fill the Cleveland Indians’ needs on the mound and in the outfieldKeyKey that denotes Subscriber Exclusive content.
Cleveland Indians trade Jake Bauers to Seattle Mariners for player to be named later or cash
Medical experts call Ohio’s proposed vaccines bill ‘dangerous’: Overnight News Links
Powerball results delayed for Wednesday, June 9, 2021, drawing; Thursday’s Ohio Lottery numbers
California jury awards $15 million over storage failure at fertility clinic
Man robs PNC Bank branch in Elyria
Local governments still in need of infrastructure funding despite American Rescue Plan aid, National League of Cities report says
Man who killed Maple Heights laundromat security guard who tried to stop shooting gets life in prison
Ohio receives nearly $34.5 million from CDC to address COVID-19 related health disparities
Beyond the wild claims of coronavirus shots being tied to cell towers and magnetizing metal lies an Ohio bill that medical experts call dangerousKeyKey that denotes Subscriber Exclusive content.
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HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.25 seconds - 343.38 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
12.26 s 0.10 s 0.09 s 0.02 s 6.87 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
86 Kb (85,845 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
86 Kb (85,845 bytes) 12 Kb (11,803 bytes) 74 Kb (74,042 bytes) 15.94 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
123 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
163 14 177

Too many links (177), it may be considered as spam!

Internal Links (link to pages within this domain) - 163
URL Anchor Text in Large ChevronChevron t... account Large ChevronCh... Stories County Executive Armo... contagious Delta varian... candidate witnesses do... Odell Beckham Jr. and Bak... Browns have Kareem Hunt a... trade deadline deals that co... that denotes Subscriber... Indians trade Jake B... experts call Ohio’s pr... results delayed for ... jury awards $15 mil... robs PNC Bank branch in El... governments still in nee... who killed Maple Heights l... receives nearly $34.5 mil... the wild claims of coro... that denotes Subscriber... Now to make 2021 PPP loans pub... Annie: My sons have a pro...‘It’s like we’re being punked:... to open Targeted EIDL Adva... of the Towpath Trai... man calls police from hi... pursue motorcycle trave... of suspended Cleveland Ci... winning numbers for ... ExclusiveKeyKey tha... County home prices up... man arrested in Berea ... is working to streamline P... Street businessman seeks... for Beachwood’s City Par... drug trafficker hide... State to repurpose recrea... FedEx driver gets five ... victim of email scam in ... can’t find lone wi... violates protection order ..., there’s a fraud in my ... reports 344 new coronavir... Football Insider... CB Greg Newsome switche... grow as Lake Erie walle... Football Insider... Beckham Jr., Jarvis Land... softball WCWS Nationa... Ohio State football found ... Johnson III: ‘The sky’s t... ExclusiveKeyKey tha... Maton’s eye for trouble h... Football Playoff worki... Schembechler’s son goes pub... ExclusiveKeyKey tha... Mobley NBA 2021 draft sco... Browns players could be ... Stefanski says Chief of ... Michigan football’s 2021 ... much pressure is Ohio Stat... is the Browns’ offense ge... Football Insider... the name of Phil Taylor, th... Fields and Chicago Bear... the last home designed by...’s Bagels to open second ...’s famous birthdays list ...

External Links (link to pages on other websites) - 14
URL Anchor Text with us Advance Ohio Opportunities Plain Dealer News

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
35 33 2

2 images do not have Alt values.

Image URL - 35
URL ALT Text’s Logo’s Logo Independence Mayor Gregor... candidate Zack Reed wi... questions for the Browns in... U.S. Small Business Admini... Lane writes the Dear Ann... from the Shuttered Venue... this March 30, 2021 photo, ... Ronayne, president of Un... Heights police SUV Police Blotter Powerball lottery jackpot ... Business Journal police blotter police encountered a sit... Village Council has aut... Browns assistant def... competing in the 21st ... the links below for Okla... Indians pitcher Phil... California forward Ev... Bloomfield running back D... Cleveland Browns defens... a look inside the $8M Cir... new Cocky's Bagels locatio... musician Chelsea Pas... blogger Emily Thome moved ... Lambert performs at th... Point prepares to open f..."Panther Women: An Army for th... Local logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
13 4 17

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (281) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 6,415
  Facebook Shares 6,354
  Facebook Comments 3,202
  Tweets 161
  LinkedIn 2,531

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,946th most visited website in the world.
1,967th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 351 days old ( 1st registered on : 1996-07-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 11 days from today ( expires on : 2021-06-30 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 13 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-07-02 2020-02-20 2021-06-30
24 years, 351 days old 1 year, 119 days ago 0 years, 11 days from today
24 years, 351 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 11 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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