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Excellent Practice33
Improvement Could be Made9
Critical Issues to Attend9
May 1, 2021 12:37 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 64 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     48
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   festival   maps   science   television   trailers   video  

CP24 - Toronto News | Breaking News Headlines | Weather, Traffic, Sports

Words count: 9    Unique Words: 8    Length: 72 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
CP24 - Toronto's Breaking News for the GTA, with CP24 Breakfast, Sports, Video, Traffic Times and Weather and more.

Words count: 19    Length: 115 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
CP24 - Toronto News | Breaking News Headlines | ...
CP24 - Toronto's Breaking News for the GTA, with CP24 Breakfast, Sports, Video, Traffic Times and Weather and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
toronto, breaking news, crime, live video, covid 19 canada, covid 19, coronavirus canada, covid 19 ontario, ontario covid 19,

Words count: 16    Length: 125 characters    keyword phrases count : 9

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:22% (2/9)
toronto 0   (0%)
crime 0   (0%)
2 words:67% (6/9)
breaking news 0   (0%)
live video 0   (0%)
covid 19 canada 0   (0%)
covid 19 0   (0%)
coronavirus canada 0   (0%)
covid 19 ontario 0   (0%)
3 words:11% (1/9)
ontario covid 19 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

air  april  argonauts  beat  blue  breaking  canada  care  case  covid  deg  false  health  jays  latest  leafs  long  march  mayor  news  ontario  oscars  pandemic  people  raptors  residents  sales  sign  sports  stories  term  toronto  traffic  travel  vaccine  videos  weather  week  wins  year 

Top 20 Keywords
Total Terms Count: 1,988

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 53 2.67%
covid 36 1.81%
toronto 30 1.51%
air 21 1.06%
vaccine 21 1.06%
stories 20 1.01%
false 20 1.01%
ontario 17 0.86%
april 15 0.75%
jays 13 0.65%
blue 12 0.60%
wins 12 0.60%
leafs 11 0.55%
raptors 11 0.55%
videos 11 0.55%
year 11 0.55%
travel 9 0.45%
traffic 9 0.45%
breaking 9 0.45%
sports 9 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


CP24 - Toronto News | Breaking News Headlines | Weather, Traffic, Sports
Homicide and Crime Tracker
Traffic Fatalities


Ontario had no plan to protect long-term residents from COVID-19: commission
Plans to distribute first doses of the Johnson & Johnson COVID-19 vaccine on hold
40% of adults in Ontario will have received first COVID-19 vaccine dose by end of Friday: Ford
Truck driver found guilty in 2016 Highway 400 crash that killed four people
Canadian Forces members begin work at Sunnybrook field hospital
Ontario to open COVID-19 vaccinations to all adults by May 24
COVID-19 case counts 'cresting' in Ontario: modelling
FULL SHOW: CP24 Tonight
Second vaccine dose delays leave many cancer patients unprotected, say advocates
A week-by-week breakdown of who can get a COVID-19 vaccine in Ontario in May
U.S. to restrict travel from India over COVID-19 starting Tuesday
Eli Broad, billionaire entrepreneur who reshaped LA, dies
Some of the new movies out this weekend
Did the Oscars work this year?
'Nomadland' big winner at Oscars
'Nomadland' wins Oscar for Best Picture
Crouse reviews new films out this week
Crouse reviews new films out this weekend
Pride Toronto pays tribute to Michelle Ross
Kardinal Offishall on hunt for new star in VP role
'Nomadland' wins best picture at a social distanced Oscars
Jim Steinman, hitmaker for Meat Loaf and Celine Dion, dies
Prince William, Kate release photos to mark 10th anniversary
Hernandez homers in return, Blue Jays beat Braves 13-5
Blue Jays cut ties with Alomar over allegations
Andreescu tests positive for COVID-19
Hideki Matsuyama hangs on to win 2021 Masters
Leafs land Nick Foligno in three-team deal
Will the Blue Jays be in playoff contention?
Examining Toronto Raptors trade deadline moves
Kyle Lowry stays with Toronto Raptors
Raptors trade Powell to Portland: reports
Matthews scores 35th goal, Leafs down Habs 4-1 to clinch playoff spot
Fedde, Harrison lift Nats over Blue Jays in Springer's debut
Knicks extend winning streak to 9, beat Raptors 120-103
Fearing COVID-19 surge, families of Toronto FC players relocate to team's base in Florida
Toronto Argonauts continue busy week by signing sack specialist Charleston Hughes
U.S. keeps in place mask requirement on planes, transit
More supply needed to ease housing price crunch, but always more to do, Freeland says
Facebook reports soaring quarterly ad revenue, stock jumps
Outdoor mask guidance echoes what many Americans already do
Declassified satellite data show world's glaciers melting faster than ever
European Union will let vaccinated Americans visit this summer: official
How to help India battle the pandemic
30-minute low carb dinner recipes
Hot Docs goes virtual again
The Mayor
CP24 Traffic Updates
Sign Up
Elliot Page cries 'tears of joy' in Oprah interview
Two people in critical condition after daylight shooting in Ajax
14 people charged after attending house party in Brampton, city says
Coming to Netflix Canada this summer: A Toronto headquarters


Need to Know
World News
Entertainment News
Sports News
Lifestyle News
Must Read
Latest CP24 Tweets



HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.11 seconds - 393.01 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.18 s 0.05 s 0.04 s 0.01 s 3.46 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
43 Kb (43,231 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (43,231 bytes) 15 Kb (14,996 bytes) 28 Kb (28,235 bytes) 53.11 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
64 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 44 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 19 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
339 18 357

Too many links (357), it may be considered as spam!

Internal Links (link to pages within this domain) - 339
URL Anchor Text LIVE Mayor Galleries Centre Travel Crossings LIVE Video Mayor Chief at Noon Property Videos Room Interest Estate Social Stories APP Help Us Supports News Email Shows to Main Content had no plan to protect... to distribute first dose... of adults in Ontario will ... driver found guilty in 2... Forces members begin ... Jays cut ties with Alomar...'A fierce activist, loving mot... reports 3,887 new COVI... to start shipping coron... Ford defends 3-day sick d... formalizing request made ... freezes college, unive... police enforcement tea... without OHIP cards c... charge two people in sh... Top Stories to open COVID-19 vacci... case counts 'cresting... SHOW: CP24 Tonight vaccine dose delays lea... hospital transfers som... case counts are 'cres... regions choose when to low... adult in Ontario will be... can we do after getting a... News Stories week-by-week breakdown of wh... preparing to ramp up capa... much protection is offered... vaccine hangover: Experts ... to give speech at virt... workers, hot spots ... News Stories News to restrict travel from I... virus engulfs India, diaspo... of Americans fully vacc... of other cops charged in... helicopter aces 4th fligh... delays filing for ...

External Links (link to pages on other websites) - 18
URL Anchor Text by @CP24 Toronto's Breaking News Policy and Conditions Ads Registry & Conditions
https://support.bell....rivacy/How_does_Bell_respect_my_privacyPrivacy Policy

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
72 63 9

9 images do not have Alt values.

Image URL - 72
URL ALT Text!/httpImage/image.jpg_gen/derivatives/default/image.jpg are displayed outside ... vial of the Johnson & Johnso... Premier Doug Ford spea... car and a transport truck th... health-care personnel... Persaud receives a dose... Tonight Martinson, shown in this ... worker sets up signs for a m... House press secretary Je... this Thursday, Jan. 6, 2011... reviews Chloe Zhao, ... review reviews Ross is seen in this ... Offishall this video image provided b... Jim Steinman speaks a... this photo provided by Came... Blue Jays' Vladimir Gu... - In this June 30, 2010, ... Andreescu of Canada rea... Matsuyama, of Japan, ce... Blue Jackets left win... panel - In this March 9, 2020, ... Raptors guard Norman P... Maple Leafs' Auston Ma... Blue Jays; George Spri... Raptors forward Pascal... Montreal and Toronto FC pla... Tiger-Cats quarterbac... - In this Wednesday, Feb.... Prime Minister and Mini... March 29, 2018, file phot... Anderson, left, walks wi... September 2017 photo prov... Commission President ...!/httpImage/image.png_gen/derivatives/default/image.png Azinge Smith The Mayor, John Tory Traffic Updates News Alerts thumbnail and producer Elliot Page... vehicle is shown riddled wit... Mayor Patrick Brown s... illustration picture show... App map fatalities!/httpImage/!/httpImage/image.pngCTV Two!/httpImage/image.pngCTV News Channel!/httpImage/image.pngBNN Bloomberg Media

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 28 32

Too many (28) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 28
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
161 21 182

Too many (21) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 21
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-19847838-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (32) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,754
  Facebook Shares 7,041
  Facebook Comments 5,132
  Tweets 1
  LinkedIn 252

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,947th most visited website in the world.
157th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 175 days old ( 1st registered on : 1997-11-15 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 187 days from today ( expires on : 2023-11-13 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 8 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-11-15 2020-09-25 2023-11-13
23 years, 175 days old 0 years, 225 days ago 2 years, 187 days from today
23 years, 175 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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