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americanexpress.com favicon americanexpress.com

Excellent Practice33
Improvement Could be Made4
Critical Issues to Attend14
Jul 17, 2021 01:32 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 37 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     338
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Detailed Reviews

Related Category
Most related categories of this website.

club   courses   flights   hotels   loans   money   social   student  

Title
American Express Credit Cards, Rewards & Banking

Words count: 6    Unique Words: 6    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

Words count: 19    Length: 146 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
American Express Credit Cards, Rewards & Banking www.americanexpress.com/
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accounts  american  amex  annual  apply  business  card  cardcorporate  cardscorporate  cardsno  cardsview  corporate  credit  education  explore  express  fee  gift  hotel  intel  international  loans  ndash  offer  payment  personal  platinum  points  programsview  reg  rewards  savings  score  service  small  solutionsbusiness  stateschange  supportsavings  terms  travel 

Top 20 Keywords
Total Terms Count: 1,287

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
credit 51 3.96%
business 33 2.56%
card 32 2.49%
reg 24 1.86%
travel 22 1.71%
rewards 20 1.55%
payment 17 1.32%
express 16 1.24%
savings 15 1.17%
explore 14 1.09%
american 12 0.93%
platinum 12 0.93%
cardsview 12 0.93%
terms 11 0.85%
apply 10 0.78%
score 9 0.70%
annual 9 0.70%
stateschange 9 0.70%
accounts 8 0.62%
amex 7 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
51419100000030

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(5)
Small Businesses, You're Cleared to Go Small Businesses, You're Cleared to Go
Introducing the New Platinum Card®  Introducing the New Platinum Card® 
Adventure Starts Now with the New Platinum Card Adventure Starts Now with the New Platinum Card
Let’s Go Shop Small® Let’s Go Shop Small®
Earn 130,000 Hilton Honors Bonus Points Earn 130,000 Hilton Honors Bonus Points

<H2>

(14)
About
Products & Services
Links You May Like
Additional Information

<H3>

(1)
Offers Carousel

<H4>

(9)
Personal Cards
Savings Accounts
Personal Loans
Gift Cards
Business Cards
Corporate Programs
Payment Solutions
Accept American Express
Gift Cards
<H5>
(1)
More to Explore


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.24 seconds - 220.65 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.57 s 0.06 s 0.05 s 0.01 s 4.24 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
53 Kb (52,956 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
53 Kb (52,956 bytes) 12 Kb (12,131 bytes) 41 Kb (40,825 bytes) 29.71 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
37 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.americanexpress.com/ and http://americanexpress.com are resolved to the same url :https://www.americanexpress.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.americanexpress.com?inav=NavLogo
https://online.americanexpress.c...e=en_US#/&inav=menu_myacct_create_online_account
https://global.americanexpress.com/dashboard?inav=menu_myacct_acctsum
https://online.americanexpress.c...ation&Face=en_US#/&inav=menu_myacct_confirm_card
https://global.americanexpress.com/activity?inav=menu_myacct_viewstmt
https://global.americanexpress.c...t-management?inav=menu_myacct_profile_preference
https://global.americanexpress.c...-benefits/view-all?inav=menu_myacct_cardbenefits
https://global.americanexpress.com/dashboard?inav=menu_myacct_smallbusiness
https://www209.americanexpress.c...US/pages/home?inav=menu_myacct_merchantsolutions
https://www347.americanexpress.c...do?pageAction=initialize&inav=menu_myacct_atwork
https://personalsavings.american..._menu_my_account_other_accounts_savings_accounts
https://global.americanexpress.com/rewards/summary?inav=menu_myacct_mrpointsum
https://www.americanexpress.com/...ments&digi=onl_lin_nav&inav=menu_myacct_interpay
https://www.americanexpress.com/.../free-credit-score/?inav=menu_myacct_creditscore
https://www.americanexpress.com/...t-score/score-goals/?inav=menu_myacct_scoregoals
https://feeservices.americanexpr...monitoring/home.do?inav=menu_myacct_creditsecure
https://www.americanexpress.com/...password/recover?inav=menu_myacct_forgot_user_id
https://www.americanexpress.com/...ecurity-center/?inav=menu_myacct_security_center
https://www.americanexpress.com/...amex-mobile-app.html?inav=menu_myacct_mobile_app
https://www.americanexpress.com/change-country/?inav=iNavUtilChangeCountry
https://www.americanexpress.com/us/credit-cards/?inav=menu_cards_pc_viewallcards
https://www.americanexpress.com/.../check-for-offers/?inav=menu_cards_prequal_offer
https://www.americanexpress.com/...l-rewards/?inav=menu_cards_pc_travelrewardscards
https://www.americanexpress.com/...gory/cash-back/?inav=menu_cards_pc_cashbackcards
https://www.americanexpress.com/...y/no-annual-fee/?inav=menu_cards_pc_noannual_fee
https://www.americanexpress.com/...enu_cards_pc_credit_intel_credit_resource_center
https://www.americanexpress.com/...-cards?inav=menu_cards_sbc_business_credit_cards
https://www.americanexpress.com/.../?inav=menu_cards_sbc_best_business_credit_cards
https://www.americanexpress.com/...nu_cards_sbc_compare_travel_rewards_credit_cards
https://www.americanexpress.com/...enu_cards_sbc_compare_no_annual_fee_credit_cards
https://www.americanexpress.com/..._cards_sbc_compare_flexible_payment_credit_cards
https://www.americanexpress.com/...cards/?inav=menu_cards_cs_corporate_credit_cards
https://www.americanexpress.com/...ard-amex?inav=menu_cards_cs_corporate_green_card
https://www.americanexpress.com/...-card?inav=menu_cards_cs_corporate_platinum_card
https://www.americanexpress.com/...orate-p-card?inav=menu_cards_cs_corporate_p_card
https://www.americanexpress.com/...ACheader&inav=menu_cards_cs_personal_card_annual
https://www.americanexpress.com/gift-cards/?inav=menu_cards_giftcards
https://www.americanexpress.com/...ew-all-cards.html?inav=menu_cards_view_all_cards
https://www.americanexpress.com/change-country/?inav=iNavUtilChangeCountry
https://www.americanexpress.com/...loans_savings_accounts_view_all_savings_products
https://www.americanexpress.com/...ngs_and_loans_savings_accounts_high_yeld_savings
https://www.americanexpress.com/...av=us_menu_savings_and_loans_savings_accounts_cd
https://personalsavings.american...us_menu_savings_and_loans_savings_accounts_login
https://www.americanexpress.com/...v=us_menu_savings_and_loans_loans_personal_loans
https://www.americanexpress.com/...v=us_menu_savings_and_loans_loans_business_loans
https://www.americanexpress.com/...ings_and_loans_help_support_savings_help_support
https://www.americanexpress.com/...avings_and_loans_help_support_savings_tips_loans
https://www.americanexpress.com/...avings_and_loans_help_support_personal_loans_faq
https://www.americanexpress.com/...avings_and_loans_help_support_savings_tips_loans
https://www.americanexpress.com/change-country/?inav=iNavUtilChangeCountry
https://www.americanexpress.com/en-us/travel?inav=menu_nav_bookatrip
https://travel.americanexpress.c...telsandresorts?inav=menu_nav_finehotelandresorts
https://travel.americanexpress.com/hc?inav=menu_nav_hotelcollection
https://www.americanexpress.com/.../international-airline-program?inav=menu_nav_iap
https://www.americanexpress.com/...pay-with-points?inav=menu_nav_howtopaywithpoints
https://www.americanexpress.com/...online-iNav-prod-int&inav=us_menu_travel_pt_pbss
https://www.americanexpress.com/...rts/get-inspired?inav=menu_nav_travelinspiration
https://www.americanexpress.com/...xperiences/?inav=menu_nav_destinationexperiences
https://www.americanexpress.com/travelinsiders?inav=menu_nav_travelinsider
https://www.americanexpress.com/...avel/cardmember-benefits/?inav=nav_whyamextravel
https://www.americanexpress.com/en-us/travel/travel-checklist?inav=nav_checklist
https://www.americanexpress.com/...ments&digi=onl_lin_nav&inav=menu_business_fxserv
https://aeti.americanexpress.com...el-insurance/home.do?inav=menu_travel_protection
https://www.americanexpress.com/...atures-benefits/policies/?inav=menu_travel_covid
https://www.americanexpress.com/...ravel/covid-19-information-hub?inav=nav_covidhub
https://www.americanexpress.com/...avel/travelers-cheques/?inav=menu_travel_cheques
https://travelinsiders.americanexpress.com/tsl?inav=menu_travel_findoffice
https://www.americanexpress.com/...assist-terms.html?inav=menu_travel_global_assist
https://www.americanexpress.com/change-country/?inav=iNavUtilChangeCountry
https://global.americanexpress.com/rewards?inav=menu_rewards_mrhome
https://global.americanexpress.c...ards/pay-with-points?inav=menu_rewards_usepoints
https://global.americanexpress.c...m/rewards/summary?inav=menu_rewards_pointsummary
https://global.americanexpress.c...its/view-all?inav=ExploreYourCardsRewardsProgram
https://global.americanexpress.c.../INVITE_ONLY?inav=menu_rewards_invitation_events
https://global.americanexpress.c...tertainment/home?inav=menu_rewards_entertainment
https://americanexpress.com/en-u...tlink=US-MGM-Inav&inav=menu_rewards_referafriend
https://www.americanexpress.com/...us/benefits/offers/?inav=menu_rewards_amex_offer
https://rewarddollars.americanexpress.com?inav=menu_rewards_cashbackrewards
https://www.americanexpress.com/change-country/?inav=iNavUtilChangeCountry
https://www.americanexpress.com/.../business/?inav=menu_business_business_solutions
https://www.americanexpress.com/...-cards/?inav=menu_business_business_credit_cards
https://www.americanexpress.com/...cards/?inav=menu_business_corporate_credit_cards
https://www.americanexpress.com/...-solutions/?inav=menu_business_payment_solutions
https://www.americanexpress.com/...insights/?inav=menu_business_trends_and_insights
https://www.americanexpress.com/...business-loans/?inav=menu_business_business_loan
https://www.americanexpress.com/...mex-go-virtual-cards/?inav=menu_business_amex_go
https://business.americanexpress...ment-solutions/vpayment/?inav=menu_business_vpay
https://www.americanexpress.com/...ments/?inav=menu_business_international_payments
https://www.americanexpress.com/.../merchant-home.html?inav=menu_business_merchhome
https://www.americanexpress.com/...he-card.html?inav=menu_business_merchant_account
https://www209.americanexpress.c.../en_US/payment?inav=menu_business_solutionfinder
https://www.americanexpress.com/...port-center.html?inav=menu_business_merchsupport
https://network.americanexpress....t/?ref=prop&inav=menu_business_Issuers_Acquirers
https://network.americanexpress....?ref=prop&inav=menu_business_Providers_Developer
https://www.americanexpress.com/change-country/?inav=iNavUtilChangeCountry
https://global.americanexpress.com/en-us/help?inav=iNUtlContact
https://www.americanexpress.com/en-us/account/login?inav=iNavLnkLog
https://www.americanexpress.com/en-us/account/logout?inav=iNLogBtn
https://online.americanexpress.c...e=en_US#/&inav=menu_myacct_create_online_account
https://global.americanexpress.com/dashboard?inav=menu_myacct_acctsum
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://online.americanexpress.c...myacct_create_online_account
https://global.americanexpress.c...ard?inav=menu_myacct_acctsum
https://online.americanexpress.c...nav=menu_myacct_confirm_card
https://global.americanexpress.c...ty?inav=menu_myacct_viewstmt
https://global.americanexpress.c...nu_myacct_profile_preference
https://global.americanexpress.c...nav=menu_myacct_cardbenefits
https://global.americanexpress.c...av=menu_myacct_smallbusiness
https://www209.americanexpress.c...enu_myacct_merchantsolutions
https://www347.americanexpress.c...lize&inav=menu_myacct_atwork
https://personalsavings.american...er_accounts_savings_accounts
https://global.americanexpress.c...?inav=menu_myacct_mrpointsum
https://www.americanexpress.com/...av&inav=menu_myacct_interpay
https://www.americanexpress.com/...inav=menu_myacct_creditscore
https://www.americanexpress.com/...?inav=menu_myacct_scoregoals
https://feeservices.americanexpr...nav=menu_myacct_creditsecure
https://www.americanexpress.com/...v=menu_myacct_forgot_user_id
https://www.americanexpress.com/...=menu_myacct_security_center
https://www.americanexpress.com/...?inav=menu_myacct_mobile_app
https://www.americanexpress.com/...v=menu_cards_pc_viewallcards
https://www.americanexpress.com/...nav=menu_cards_prequal_offer
https://www.americanexpress.com/..._cards_pc_travelrewardscards
https://www.americanexpress.com/...=menu_cards_pc_cashbackcards
https://www.americanexpress.com/...v=menu_cards_pc_noannual_fee
https://www.americanexpress.com/...intel_credit_resource_center
https://www.americanexpress.com/...ds_sbc_business_credit_cards
https://www.americanexpress.com/...c_best_business_credit_cards
https://www.americanexpress.com/..._travel_rewards_credit_cards
https://www.americanexpress.com/...e_no_annual_fee_credit_cards
https://www.americanexpress.com/...lexible_payment_credit_cards
https://www.americanexpress.com/...ds_cs_corporate_credit_cards
https://www.americanexpress.com/...ards_cs_corporate_green_card
https://www.americanexpress.com/...s_cs_corporate_platinum_card
https://www.americanexpress.com/...nu_cards_cs_corporate_p_card
https://www.americanexpress.com/...ards_cs_personal_card_annual
https://www.americanexpress.com/...s/?inav=menu_cards_giftcards
https://www.americanexpress.com/...av=menu_cards_view_all_cards
https://www.americanexpress.com/...ts_view_all_savings_products
https://www.americanexpress.com/...s_accounts_high_yeld_savings
https://www.americanexpress.com/...nd_loans_savings_accounts_cd
https://personalsavings.american...loans_savings_accounts_login
https://www.americanexpress.com/...d_loans_loans_personal_loans
https://www.americanexpress.com/...d_loans_loans_business_loans
https://www.americanexpress.com/...support_savings_help_support
https://www.americanexpress.com/...p_support_savings_tips_loans
https://www.americanexpress.com/...p_support_personal_loans_faq
https://www.americanexpress.com/...p_support_savings_tips_loans
https://www.americanexpress.com/...avel?inav=menu_nav_bookatrip
https://travel.americanexpress.c...menu_nav_finehotelandresorts
https://travel.americanexpress.c...nav=menu_nav_hotelcollection
https://www.americanexpress.com/...ne-program?inav=menu_nav_iap
https://www.americanexpress.com/...=menu_nav_howtopaywithpoints
https://www.americanexpress.com/...&inav=us_menu_travel_pt_pbss
https://www.americanexpress.com/...v=menu_nav_travelinspiration
https://www.americanexpress.com/...u_nav_destinationexperiences
https://www.americanexpress.com/...?inav=menu_nav_travelinsider
https://www.americanexpress.com/...fits/?inav=nav_whyamextravel
https://www.americanexpress.com/...checklist?inav=nav_checklist
https://www.americanexpress.com/...av&inav=menu_business_fxserv
https://aeti.americanexpress.com...?inav=menu_travel_protection
https://www.americanexpress.com/...cies/?inav=menu_travel_covid
https://www.americanexpress.com/...mation-hub?inav=nav_covidhub
https://www.americanexpress.com/...es/?inav=menu_travel_cheques
https://travelinsiders.americane...?inav=menu_travel_findoffice
https://www.americanexpress.com/...av=menu_travel_global_assist
https://global.americanexpress.c...rds?inav=menu_rewards_mrhome
https://global.americanexpress.c...?inav=menu_rewards_usepoints
https://global.americanexpress.c...av=menu_rewards_pointsummary
https://global.americanexpress.c...nu_rewards_invitation_events
https://global.americanexpress.c...v=menu_rewards_entertainment
https://americanexpress.com/en-u...av=menu_rewards_referafriend
https://www.americanexpress.com/...inav=menu_rewards_amex_offer
https://rewarddollars.americanex...menu_rewards_cashbackrewards
https://www.americanexpress.com/..._business_business_solutions
https://www.americanexpress.com/...siness_business_credit_cards
https://www.americanexpress.com/...iness_corporate_credit_cards
https://www.americanexpress.com/...u_business_payment_solutions
https://www.americanexpress.com/...business_trends_and_insights
https://www.americanexpress.com/...=menu_business_business_loan
https://www.americanexpress.com/.../?inav=menu_business_amex_go
https://business.americanexpress...ent/?inav=menu_business_vpay
https://www.americanexpress.com/...iness_international_payments
https://www.americanexpress.com/...inav=menu_business_merchhome
https://www.americanexpress.com/...nu_business_merchant_account
https://www209.americanexpress.c...menu_business_solutionfinder
https://www.americanexpress.com/...v=menu_business_merchsupport
https://network.americanexpress....u_business_Issuers_Acquirers
https://network.americanexpress....business_Providers_Developer
https://online.americanexpress.c...myacct_create_online_account
https://global.americanexpress.c...ard?inav=menu_myacct_acctsum
https://online.americanexpress.c...nav=menu_myacct_confirm_card
https://global.americanexpress.c...ty?inav=menu_myacct_viewstmt
https://global.americanexpress.c...nu_myacct_profile_preference
https://global.americanexpress.c...nav=menu_myacct_cardbenefits
https://global.americanexpress.c...av=menu_myacct_smallbusiness
https://www209.americanexpress.c...enu_myacct_merchantsolutions
https://www347.americanexpress.c...lize&inav=menu_myacct_atwork
https://personalsavings.american...er_accounts_savings_accounts
https://global.americanexpress.c...?inav=menu_myacct_mrpointsum
https://www.americanexpress.com/...av&inav=menu_myacct_interpay
https://www.americanexpress.com/...inav=menu_myacct_creditscore
...


You have 309 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
357 30 387


Too many links (387), it may be considered as spam!

Internal Links (link to pages within this domain) - 357
URL Anchor Text
http://americanexpress.com/#skipToContentSkip to content
https://www.americanexpress.com?inav=NavLogo
https://online.americanexpress.c...myacct_create_online_accountCreate Your Online Account
https://global.americanexpress.c...ard?inav=menu_myacct_acctsumAccount Home
https://online.americanexpress.c...nav=menu_myacct_confirm_cardConfirm Your Card
https://global.americanexpress.c...ty?inav=menu_myacct_viewstmtStatements & Activity
https://global.americanexpress.c...nu_myacct_profile_preferenceAccount Services
https://global.americanexpress.c...nav=menu_myacct_cardbenefitsCard Benefits
https://global.americanexpress.c...av=menu_myacct_smallbusinessSmall Business
https://www209.americanexpress.c...enu_myacct_merchantsolutionsMerchant Home
https://www347.americanexpress.c...lize&inav=menu_myacct_atworkAmerican Express @Work
https://personalsavings.american...er_accounts_savings_accountsSavings Accounts
https://global.americanexpress.c...?inav=menu_myacct_mrpointsumMembership Rewards® Point Summ...
https://www.americanexpress.com/...av&inav=menu_myacct_interpayInternational Payments for Bus...
https://www.americanexpress.com/...inav=menu_myacct_creditscoreFree Credit Score & Report
https://www.americanexpress.com/...?inav=menu_myacct_scoregoalsSet Your Credit Score Goals
https://feeservices.americanexpr...nav=menu_myacct_creditsecureCreditSecure
https://www.americanexpress.com/...v=menu_myacct_forgot_user_idForgot User ID or Password?
https://www.americanexpress.com/...=menu_myacct_security_centerSecurity Center
https://www.americanexpress.com/...?inav=menu_myacct_mobile_appDownload the Amex Mobile App
https://www.americanexpress.com/.../?inav=iNavUtilChangeCountryChange Country
https://www.americanexpress.com/...v=menu_cards_pc_viewallcardsView All Credit Cards
https://www.americanexpress.com/...nav=menu_cards_prequal_offerCheck for Pre-qualified Credit...
https://www.americanexpress.com/..._cards_pc_travelrewardscardsTravel Credit Cards
https://www.americanexpress.com/...=menu_cards_pc_cashbackcardsCash Back Credit Cards
https://www.americanexpress.com/...v=menu_cards_pc_noannual_feeNo Annual Fee Credit Cards
https://www.americanexpress.com/...intel_credit_resource_centerCredit Intel – Financial Educa...
https://www.americanexpress.com/...ds_sbc_business_credit_cardsView All Business Credit Cards
https://www.americanexpress.com/...c_best_business_credit_cardsMost Popular Business Credit C...
https://www.americanexpress.com/..._travel_rewards_credit_cardsTravel Business Credit Cards
https://www.americanexpress.com/...e_no_annual_fee_credit_cardsNo Annual Fee Business Credit ...
https://www.americanexpress.com/...lexible_payment_credit_cardsFlexible Payment Business Cred...
https://www.americanexpress.com/...ds_cs_corporate_credit_cardsView All Corporate Programs
https://www.americanexpress.com/...ards_cs_corporate_green_cardCorporate Green Card
https://www.americanexpress.com/...s_cs_corporate_platinum_cardCorporate Platinum Card
https://www.americanexpress.com/...nu_cards_cs_corporate_p_cardCorporate Purchasing Card
https://www.americanexpress.com/...ards_cs_personal_card_annualPersonal Card Annual Credit
https://www.americanexpress.com/...s/?inav=menu_cards_giftcardsGift Cards
https://www.americanexpress.com/...av=menu_cards_view_all_cardsView All Prepaid & Gift Cards
https://www.americanexpress.com/.../?inav=iNavUtilChangeCountryChange Country
https://www.americanexpress.com/...ts_view_all_savings_productsView All Savings Products
https://www.americanexpress.com/...s_accounts_high_yeld_savingsHigh Yield Savings (HYSA)
https://www.americanexpress.com/...nd_loans_savings_accounts_cdCertificates of Deposit (CD)
https://personalsavings.american...loans_savings_accounts_loginLog In To Your Savings Account
https://www.americanexpress.com/...d_loans_loans_personal_loansPersonal Loans
https://www.americanexpress.com/...d_loans_loans_business_loansBusiness Loans
https://www.americanexpress.com/...support_savings_help_supportSavings Help & Support
https://www.americanexpress.com/...p_support_savings_tips_loansSavings Tips & Tools
https://www.americanexpress.com/...p_support_personal_loans_faqPersonal Loans FAQs
https://www.americanexpress.com/...p_support_savings_tips_loansBusiness Loans support
https://www.americanexpress.com/.../?inav=iNavUtilChangeCountryChange Country
https://www.americanexpress.com/...avel?inav=menu_nav_bookatripBook a Trip
https://travel.americanexpress.c...menu_nav_finehotelandresortsBook Fine Hotels & Resorts®
https://travel.americanexpress.c...nav=menu_nav_hotelcollectionBook The Hotel Collection
https://www.americanexpress.com/...ne-program?inav=menu_nav_iapBook International Airline Pro...
https://www.americanexpress.com/...=menu_nav_howtopaywithpointsHow to Pay with Points
https://www.americanexpress.com/...&inav=us_menu_travel_pt_pbssManage My Trips
https://www.americanexpress.com/...v=menu_nav_travelinspirationGet Inspired
https://www.americanexpress.com/...u_nav_destinationexperiencesExplore Destination Experience...
https://www.americanexpress.com/...?inav=menu_nav_travelinsiderFind a Travel Insider
https://www.americanexpress.com/...fits/?inav=nav_whyamextravelWhy American Express Travel
https://www.americanexpress.com/...checklist?inav=nav_checklistTravel Checklist
https://www.americanexpress.com/...av&inav=menu_business_fxservForeign Exchange Services
https://aeti.americanexpress.com...?inav=menu_travel_protectionTravel Insurance
https://www.americanexpress.com/...cies/?inav=menu_travel_covidCOVID-19 Travel Insurance FAQ
https://www.americanexpress.com/...mation-hub?inav=nav_covidhubCOVID-19 Information Hub
https://www.americanexpress.com/...es/?inav=menu_travel_chequesTravelers Cheques
https://travelinsiders.americane...?inav=menu_travel_findofficeFind a Travel Service Office
https://www.americanexpress.com/...av=menu_travel_global_assistGlobal Assist Hotline
https://www.americanexpress.com/.../?inav=iNavUtilChangeCountryChange Country
https://global.americanexpress.c...rds?inav=menu_rewards_mrhomeMembership Rewards® Home
https://global.americanexpress.c...?inav=menu_rewards_usepointsUse Points
https://global.americanexpress.c...av=menu_rewards_pointsummaryPoints Summary
https://global.americanexpress.c...ploreYourCardsRewardsProgramExplore Your Cards Rewards Pro...
https://global.americanexpress.c...nu_rewards_invitation_eventsBy Invitation Only ® Events
https://global.americanexpress.c...v=menu_rewards_entertainmentEntertainment and Events
https://americanexpress.com/en-u...av=menu_rewards_referafriendRefer a Friend
https://www.americanexpress.com/...inav=menu_rewards_amex_offerAmex Offers
https://rewarddollars.americanex...menu_rewards_cashbackrewardsCash Back Rewards Home
https://www.americanexpress.com/.../?inav=iNavUtilChangeCountryChange Country
https://www.americanexpress.com/..._business_business_solutionsBusiness Solutions Home
https://www.americanexpress.com/...siness_business_credit_cardsView All Business Credit Cards
https://www.americanexpress.com/...iness_corporate_credit_cardsView All Corporate Programs
https://www.americanexpress.com/...u_business_payment_solutionsView All Payment Solutions
https://www.americanexpress.com/...business_trends_and_insightsBusiness Class: Trends & Insig...
https://www.americanexpress.com/...=menu_business_business_loanBusiness Loans
https://www.americanexpress.com/.../?inav=menu_business_amex_goAmerican Express Go
https://business.americanexpress...ent/?inav=menu_business_vpayvPayment
https://www.americanexpress.com/...iness_international_paymentsFX International Payments
https://www.americanexpress.com/...inav=menu_business_merchhomeMerchant Home
https://www.americanexpress.com/...nu_business_merchant_accountAccept the Card
https://www209.americanexpress.c...menu_business_solutionfinderFind Payment Solutions
https://www.americanexpress.com/...v=menu_business_merchsupportGet Support
https://network.americanexpress....u_business_Issuers_AcquirersIssuers and Acquirers
https://network.americanexpress....business_Providers_DeveloperProviders and Developers
https://www.americanexpress.com/.../?inav=iNavUtilChangeCountryChange Country
https://global.americanexpress.c...en-us/help?inav=iNUtlContactHelp
https://www.americanexpress.com/...ccount/login?inav=iNavLnkLogLog In
https://www.americanexpress.com/...account/logout?inav=iNLogBtnLog Out
https://online.americanexpress.c...myacct_create_online_accountCreate Your Online Account
...

External Links (link to pages on other websites) - 30
URL Anchor Text
https://www.bluebird.com/?solid=...id-bluebird-inav_menu_myacctBlueBird Alternative to Bankin...
https://www.serve.com/?SOLID=4AM...v=menu_cards_reloadablecardsPrepaid Debit Cards
https://www.amexglobalbusinesstr...nav=menu_business_corptravelCorporate Travel Solutions
https://www.amexglobalbusinesstr...nu_business_corporate_travelCorporate Travel Solutions
https://www.amexglobalbusinesstr...enu_business_meetings_eventsMeetings and Events
https://www.bluebird.com/?solid=...id-bluebird-inav_menu_myacctBlueBird Alternative to Bankin...
https://www.serve.com/?SOLID=4AM...v=menu_cards_reloadablecardsPrepaid Debit Cards
https://www.amexglobalbusinesstr...nav=menu_business_corptravelCorporate Travel Solutions
https://www.amexglobalbusinesstr...nu_business_corporate_travelCorporate Travel Solutions
https://www.amexglobalbusinesstr...enu_business_meetings_eventsMeetings and Events
https://www.bluebird.com/?solid=...id-bluebird-inav_menu_myacctBlueBird Alternative to Bankin...
https://www.serve.com/?SOLID=4AM...v=menu_cards_reloadablecardsPrepaid Debit Cards
https://www.amexglobalbusinesstr...nav=menu_business_corptravelCorporate Travel Solutions
https://www.amexglobalbusinesstr...nu_business_corporate_travelCorporate Travel Solutions
https://www.amexglobalbusinesstr...enu_business_meetings_eventsMeetings and Events
https://c00.adobe.com/v3/1439d98..._dl=5b15a44baa6609487927641a
https://www.amexgiftcard.com/per...mepage-giftcard&SOLID=AMEX32Gift Cards
https://www.amexgiftcard.com/bus...mepage-giftcard&SOLID=AMEX31Gift Cards
https://help.amextravel.com/serv...r-amextravel-080520-17835671
https://help.amextravel.com/serv...r-amextravel-080520-17835671Visit Now
https://www.serve.com/?SOLID=5AM...ter&inav=footer_cards_reloadPrepaid Cards
https://www.bluebird.com/prepaidaccount?inav=footer_bluebirdBluebird
https://www.serve.com/?SOLID=5AM...ter&inav=footer_cards_reloadPrepaid Cards
https://www.bluebird.com/prepaidaccount?inav=footer_bluebirdBluebird
https://www.facebook.com/AmericanExpressUS
https://twitter.com/askamex
https://www.instagram.com/AmericanExpress
https://www.linkedin.com/company/american-express
https://www.youtube.com/user/AmericanExpress
https://info.evidon.com/pub_info...w=true&inav=footer_adChoicesAdChoices

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
26 17 9


9 images do not have Alt values.

Image URL - 26
URL ALT Text
https://www.aexp-static.com/cdaa...ackage/dist/img/logos/dls-logo-bluebox-solid.svgAmerican Express
https://www.aexp-static.com/cdaa.../1.8.0/package/dist/img/logos/dls-logo-stack.svgAmerican Express
https://www.aexp-static.com/cdaa.../package/dist/img/logos/dls-logo-stack-white.svgAmerican Express
https://www.aexp-static.com/cdaa.../1.8.0/package/dist/img/logos/dls-logo-stack.svgAmerican Express
https://www.aexp-static.com/cdaa.../package/dist/img/logos/dls-logo-stack-white.svgAmerican Express
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg
http://americanexpress.com/conte...ro-new/us-en-hp-hero-all-bplat-clear-cardart.pngLady wearing a mask on a plane
http://americanexpress.com/conte...n-us/homepage/hero-new/buisness-tagline-blue.pngAmerican Express
http://americanexpress.com/conte...new/us-en-hp-hero-all-singleplatinum-cardart.pngGroup of friends sitting outsi...
http://americanexpress.com/conte...-us/homepage/hero-new/consumer-tagline-white.pngAmerican Express
http://americanexpress.com/conte...hero-new/en-us-hp-hero-all-platinum-cardart2.pngLady sitting outside on her ph...
http://americanexpress.com/conte...-us/homepage/hero-new/consumer-tagline-white.pngAmerican Express
http://americanexpress.com/conte...new/us-en-hp-hero-all-shop-small-summer-logo.jpgBlue background with geometric...
http://americanexpress.com/conte...w/us-en-hp-hero-all-hiltonsurpasslto-cardart.pngThree friends sitting sun loun...
http://americanexpress.com/conte...n-us/homepage/hero-new/consumer-tagline-blue.pngAmerican Express
http://americanexpress.com/conte...us/homepage/promo/us-en-hp-promo1-pr-savings.jpgLady drinking coffee on her mo...
http://americanexpress.com/conte...romo/us-en-hp-promo2-all-apauto-spring-promo.jpgLady in an office on a laptop
https://www.aexp-static.com/cdaa...s/1.7.1/package/dist/img/logos/dls-logo-line.svgAmerican Express
https://www.aexp-static.com/cdaa...ts/2.14.2/package/dist/img/flags/dls-flag-us.svg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 4 7


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://www.aexp-static.com/cdaa...ls/6.16.0/package/dist/6.16.0/styles/dls.min.cssstylesheet
https://www.aexp-static.com/cdaa...tend/1.6.2/package/dist/E3/markets/en-us/app.cssstylesheettext/css
http://americanexpress.com/etc.c...omepage.min.8fdeaa89a96e69dc63e3fd6e312e0545.cssstylesheettext/css
http://americanexpress.com/etc.c...oscript.min.d7e573e2431f6aca187a3df6f2a4baae.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
13 9 22


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
https://www.aexp-static.com/cdaa...d/1.6.2/package/dist/E3/markets/en-us/app_top.jstext/javascript
https://www.aexp-static.com/cdaas/api/testtarget/maxymiser/2.0.0/mmcore.jstext/javascript
https://www.aexp-static.com/cdaa...-partial-utility/1.0.1/package/dist/navScript.jstext/javascript
https://www.aexp-static.com/cdaas/one/trackit/1.9.1/trackit.jstext/javascript
https://www.aexp-static.com/cdaa....6.2/package/dist/E3/markets/en-us/app_bottom.jstext/javascript
https://www.aexp-static.com/cdaa...ls/6.16.0/package/dist/6.16.0/scripts/dls.min.jstext/javascript
http://americanexpress.com/etc.c...terprise.min.50925d67fb9fdf482c07b39cd4908ff6.jstext/javascript
http://americanexpress.com/etc.c...homepage.min.1d30a3341bb5f898cacf47f2d24cbd92.jstext/javascript
https://www.americanexpress.com/adobedtm-global/text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://americanexpress.com/#skipToContentSkip to content
https://www.facebook.com/AmericanExpressUS


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
430
Excellent! You do have a lot of root domains (430) linked to your site americanexpress.com.

430
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,735
  Facebook Shares 1,871
  Facebook Comments 587
  Tweets 35
  LinkedIn 282

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/AmericanExpressUS
Twitter Accounthttps://twitter.com/askamex
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site americanexpress.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
191th most visited website in the world.
49th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - americanexpress.com) hosted on the same server as americanexpress.com (ip : 104.98.52.63).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.98.52.63) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 60 days old ( 1st registered on : 1995-06-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 303 days from today ( expires on : 2022-06-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
americanexpress.com ( 19 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-06-04 2019-01-23 2022-06-02
26 years, 60 days old 2 years, 192 days ago 0 years, 303 days from today
26 years, 60 days old


Domain Name Servers used by americanexpress.com
DNS Name IP Address
a1-196.akam.net193.108.91.196
a13-65.akam.net2.22.230.65
a22-66.akam.net23.211.61.66
a24-67.akam.net2.16.130.67
a8-64.akam.net2.16.40.64
a9-65.akam.net184.85.248.65


Domain is going to expire in less than a year time (0 years, 303 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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