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anz.com favicon anz.com

Excellent Practice26
Improvement Could be Made15
Critical Issues to Attend10
Mar 12, 2024 11:30 PM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 36 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     39
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

apps   courses   flights   loans   mobile   money   social   student  

Title
ANZ Personal – Bank accounts, home loans, credit cards & more | ANZ

Words count: 10    Unique Words: 9    Length: 69 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
ANZ 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
ANZ offers a range of personal banking services such as internet banking, bank accounts, credit cards, home loans, personal loans, travel and international, investment and insurance. Learn about easy and secure ways to manage your money.

Words count: 36    Length: 237 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
ANZ Personal – Bank accounts, home loans, credit cards ... www.anz.com/
ANZ offers a range of personal banking services such as internet banking, bank accounts, credit cards, home loans, personal loans, travel and ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  advance  anz  app  apply  banking  business  cards  centre  charges  choice  conditions  credit  day  deposit  early  fees  financial  loans  money  month  notice  online  pay  payments  pdf  personal  product  rate  return  rsquo  save  security  services  smart  super  support  term  transactions  withdrawal 

Top 20 Keywords
Total Terms Count: 3,340

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
anz 140 4.19%
banking 52 1.56%
account 51 1.53%
term 50 1.50%
fees 45 1.35%
rate 41 1.23%
apply 35 1.05%
business 34 1.02%
loans 33 0.99%
return 31 0.93%
deposit 31 0.93%
save 24 0.72%
personal 23 0.69%
charges 23 0.69%
transactions 23 0.69%
product 20 0.60%
pdf 19 0.57%
financial 19 0.57%
pay 18 0.54%
day 18 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
51440007010031

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(5)
A discounted home loan rate, personalised to you
Earn interest on a 12-month term. Lock in this great rainy day rate.
Make life happen with an ANZ Personal Loan
For Financial Wellbeings
Comparing apples with apples just got easier

<H2>

(14)
Banking with ANZ
Stay alert to scams 
Get it done with ANZ
Rising cost of living
Calculators and tools
Smart tools to help you spend less and save more
Need help?
Important information
About us
Our other sites
Security
Contacts
Connect with us
Download our new app

<H3>

(4)
Open a new everyday account
ANZ Low Rate
Quick Start Home Loan Application
A new way to bank with ANZ Plus
<B> (7)This site uses cookies
ANZ Smart Choice Super. Super. Easy.
Log in
Explore more
A discounted home loan rate, personalised to you
Lock in for 12 months. Different rates and terms availabledisclaimer
<I> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
49.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 437.41 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.62 s 0.04 s 0.04 s 0.01 s 3.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
39 Kb (39,367 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
39 Kb (39,367 bytes) 25 Kb (24,731 bytes) 15 Kb (14,636 bytes) 168.97 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
36 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.anz.com and http://anz.com are resolved to the same url :https://www.anz.com.au/personal/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://45.60.122.46 is forwarded to its domain name site https://www.anz.com.au/personal/.

URL Rewrite
Non SEO Friendly URLs
http://anz.com/perso...ce-super/?pid=inv-fly-td-hp-08-23-acq-learn-more-about-super
http://anz.com/perso...ce-super/?pid=inv-fly-td-hp-08-23-acq-learn-more-about-super
https://www.anz.com....ers-and-rates?pid=mor-hb-td-hp-09-23-acq-q1-discounted-rates
http://anz.com/perso...deposits/advance-notice/?pid=sav-hb-td-hp-12-23-acq-lockrate
http://anz.com/personal/personal-loans/?pid=pel-hb-td-hp-08-23-acq-pllifehappen
http://anz.com/personal/financial-wellbeing/?pid=glo-hb-td-hp-04-22-ser-ffwb
https://www.anz.com....ards/compare-cards/?pid=crc-hb-td-hp-02-24-acq-compareapples
https://www.anz.com....ards/compare-cards/?pid=crc-hb-td-hp-02-24-acq-compareapples
https://www.anz.com....ards/compare-cards/?pid=crc-hb-td-hp-02-24-acq-compareapples
http://anz.com/perso...yday-accounts/?pid=tra-pb-ad-td-hp-01-21-acq-openbankaccount
http://anz.com/perso...ow-interest-rate-card/?pid=crc-pb-ad-t-hp-01-21-acq-low-rate
http://anz.com/perso...s/quick-start-application/?pid=mor-pb-ad-td-hp-11-21-acq-qsa
http://anz.com/conte.../documents/pdf/personal-account-fees-charges.pdf?MOD=AJPERES
http://anz.com/conte.../documents/pdf/personal-account-fees-charges.pdf?MOD=AJPERES


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://anz.com/#skip_logon
http://anz.com/#main_skip


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
253 8 261


Too many links (261), it may be considered as spam!

Internal Links (link to pages within this domain) - 253
URL Anchor Text
http://anz.com/privacy/centre/cookies/how we use cookies and how you...
http://anz.com/#skip_logonskip to log on
http://anz.com/#main_skipskip to main content
http://anz.com/#
http://anz.com/personal/
http://anz.com/personal/Personal
http://anz.com/personal/Personal
http://anz.com/personal/bank-accounts/Bank accounts ...
http://anz.com/personal/credit-cards/Credit cards ...
http://anz.com/personal/home-loans/Home loans ...
http://anz.com/personal/personal-loans/Personal loans ...
http://anz.com/personal/insurance/Insurance ...
http://anz.com/personal/superannuation/Superannuation and retirement ...
http://anz.com/personal/travel-international/Travel & international ...
http://anz.com/ways-to-bank/Ways to bank ...
http://anz.com/personal/financial-wellbeing/Financial wellbeing ...
http://anz.com/private-banking/Private banking ...
http://anz.com/personal/adviser-services/Intermediary deposits ...
http://anz.com/security/Security ...
http://anz.com/perso...y-td-hp-08-23-acq-learn-more-about-super
http://anz.com/perso...y-td-hp-08-23-acq-learn-more-about-superLearn more
http://anz.com/business/Business
http://anz.com/business/See all Business
http://anz.com/business/loans-finance/Business finance ...
http://anz.com/business/credit-cards/Business credit cards ...
http://anz.com/business/accounts/Business accounts ...
http://anz.com/business/merchants-payments/Merchant and payments ...
http://anz.com/business/hub/Financially Ready Hub ...
http://anz.com/business/online-banking/Online business banking ...
http://anz.com/business/international-foreign-exchange/International business ...
http://anz.com/business/indigenous-banking/Indigenous Banking Services ...
http://anz.com/security/business-protection/Business protection ...
http://anz.com/business/industries/Industries
http://anz.com/business/help-support/Help and support
http://anz.com/business/business-banking-offers/Business banking offers
http://anz.com/institutional/Institutional
http://anz.com/institutional/Institutional & Corporate
http://anz.com/institutional/industries/Industries ...
http://anz.com/institutional/our-expertise/Our expertise ...
http://anz.com/institutional/solutions/Solutions ...
http://anz.com/institutional/insights/ANZ Insights ...
http://anz.com/institutional/digital-services/ANZ Digital Services ...
http://anz.com/institutional/online-security/Security centre ...
http://anz.com/institutional/global/Global network ...
http://anz.com/institutional/our-expertise/anz-research/ANZ Research ...
http://anz.com/institutional/rates-fees-terms/Rates, fees, terms, taxes and ...
http://anz.com/institutional/contact-us/Contact us ...
https://institutional.anz.com/
https://transactive.online.anz.com/ ANZ Transactive – Global
https://status.online.anz.com/Digital Services status
http://anz.com/insti...ional/digital-services/online-resources/Online resources
http://anz.com/insti...ional/online-security/device-user-guide/Security device user guide
http://anz.com/locations/Find ANZ
https://www.anz.com.au/support/Support Centre
http://anz.com/#
https://login.anz.com/internetbankingInternet Banking
https://login.anz.com/internetbankingANZ Self Managed Super
https://register.anz.com/internetbankingRegister for Internet Banking
http://anz.com/personal/Personal ...
http://anz.com/personal/bank-accounts/Bank accounts
http://anz.com/personal/credit-cards/Credit cards
http://anz.com/personal/home-loans/Home loans
http://anz.com/personal/personal-loans/Personal loans
http://anz.com/personal/insurance/Insurance
http://anz.com/personal/superannuation/Superannuation and retirement
http://anz.com/personal/travel-international/Travel & international
http://anz.com/ways-to-bank/Ways to bank
http://anz.com/personal/financial-wellbeing/Financial wellbeing
http://anz.com/private-banking/Private banking
http://anz.com/personal/adviser-services/Intermediary deposits
http://anz.com/security/Security
http://anz.com/business/Business ...
http://anz.com/business/loans-finance/Business finance
http://anz.com/business/credit-cards/Business credit cards
http://anz.com/business/accounts/Business accounts
http://anz.com/business/merchants-payments/Merchant and payments
http://anz.com/business/hub/Financially Ready Hub
http://anz.com/business/online-banking/Online business banking
http://anz.com/business/international-foreign-exchange/International business
http://anz.com/business/industries/Industries
http://anz.com/business/help-support/Help and support
http://anz.com/business/business-banking-offers/Business banking offers
http://anz.com/business/indigenous-banking/Indigenous Banking Services
http://anz.com/security/business-protection/Business protection
http://anz.com/institutional/Institutional ...
http://anz.com/institutional/industries/Industries
http://anz.com/institutional/our-expertise/Our expertise
http://anz.com/institutional/solutions/Solutions
http://anz.com/institutional/insights/ANZ Insights
http://anz.com/institutional/digital-services/ANZ Digital Services
http://anz.com/institutional/online-security/Security centre
http://anz.com/institutional/global/Global network
http://anz.com/institutional/our-expertise/anz-research/ANZ Research
http://anz.com/institutional/rates-fees-terms/Rates, fees, terms, taxes and ...
http://anz.com/institutional/contact-us/Contact us
http://www.anz.com/about-us/About us ...
http://www.anz.com/about-us/About ANZ
http://debtinvestors.anz.com/Debt Investor Centre
http://www.anz.com/about-us/our-company/Our Company
http://www.anz.com/about-us/media-centre/Media Centre
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://access.onepathsuperinvest.com.au/anz/logon.aspxInvestor Access
https://anzsmartchoicesuper.ioof.com.au/access/ANZ Smart Choice Super
https://ioof-p-001-d...ontent/ANZ-Smart-Choice-Employer-TMD.pdfANZ Smart Choice Super for emp...
https://onepathsuperinvest.com.au/about-us/privacy-policyissued
https://www.facebook.com/ANZAustralia/Facebook
https://au.linkedin.com/company/anzLinkedIn
https://www.youtube.com/anzaustraliaYoutube
https://www.instagram.com/anz_au/?hl=enInstagram

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
23 11 12


12 images do not have Alt values.

Image URL - 23
URL ALT Text
http://anz.com/conte...am/anzconz/images/common/promopages/logo-promo-anz-small.pngANZ logo
http://anz.com/conte...fault_par/textimage/image.img.960.high.jpg/1694415523284.jpgMan with glasses
http://anz.com/conte...ero_copy_copy_copy_/image.img.960.high.png/1699411559944.png
http://anz.com/conte..._container_2/hero_0/image.img.960.high.jpg/1703230024122.jpgMan with spectacles is looking
http://anz.com/content/dam/anzcomau/images/homepage/hero-banners/pill-antd.svgANZ advance notice term deposi...
http://anz.com/conte...ntainer_3/hero_copy/image.img.960.high.jpg/1692769915032.jpgwoman sitting above the trolle...
http://anz.com/conte...er_4/hero_986892352/image.img.960.high.jpg/1703037451701.jpglady holding food and man hold...
http://anz.com/content/dam/anzcomau/Icons/credit-cards/anz-cc-grey-pill.svgANZ credit cards
http://anz.com/conte...images/credit-cards/cc-shopfront/fanned-cc-generic-hb-hp.png
http://anz.com/content/dam/anzcomau/images/security-hub/icon-security-check.svgStay alert to scams
http://anz.com/conte...nzcomau/illustration/Open-everyday-account_Homepage-tile.svg
http://anz.com/conte...m/anzcomau/illustration/Credit-card-Offers_Homepage-Tile.svg
http://anz.com/conte.../dam/anzcomau/illustration/Home-loan-rates_Homepage-Tile.svg
http://anz.com/content/dam/anzcomau/images/financial-wellbeing/Line.png
http://anz.com/conte...am/anzcomau/images/homepage/ab-test/feature-costofliving.jpg
http://anz.com/content/dam/anzcomau/images/homepage/ab-test/badge-fwb.pngFinancial wellbeing
http://anz.com/content/dam/anzcomau/images/financial-wellbeing/Line.png
http://anz.com/content/dam/anzcomau/images/financial-wellbeing/Line.png
http://anz.com/content/dam/anzcomau/images/homepage/ab-test/badge-anzplusapp.pngANZ Plus app
http://anz.com/content/dam/anzcomau/images/homepage/ab-test/device-plusapp.png
http://anz.com/content/dam/anzcomau/images/financial-wellbeing/Line.png
http://anz.com/conte.../dam/anzcomau/images/homepage/ab-test/feature-helpcentre.jpg
http://anz.com/content/dam/anzcomau/images/homepage/ab-test/badge-support.pngSupport


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://anz.com/apps/...designs/anzcomau/clientlibs/latest-SNAPSHOT/css/homepage.cssstylesheet
http://anz.com/apps/.../designs/anzcomau/clientlibs/latest-SNAPSHOT/css/publish.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
17 9 26


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
http://anz.com/fumen-thine-As-builer-Macb-Botch-othis-Mac-Those
http://anz.com/apps/...esigns/commons/clientlibs/latest-SNAPSHOT/js/plugins-head.js
text/javascript
http://anz.com/apps/...designs/anzcomau/clientlibs/vendors/le-prod-mtagconfig-v2.js
http://anz.com/apps/settings/wcm/designs/commons/clientlibs/react-vendors.min.js
http://anz.com/apps/...m/designs/anzcomau/clientlibs/latest-SNAPSHOT/js/fbSearch.js
http://anz.com/apps/...wcm/designs/commons/clientlibs/latest-SNAPSHOT/js/plugins.js
http://anz.com/apps/...m/designs/anzcomau/clientlibs/latest-SNAPSHOT/js/homepage.js
http://anz.com/_Inca...SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=2067528413text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
32
Fair Enough! number of root domains (32) linked to your site anz.com could be improved.

32
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 52
  Facebook Shares 131
  Facebook Comments 48
  Tweets 0
  LinkedIn 240

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/ANZAustralia/
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site anz.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,402th most visited website in the world.
78th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - anz.com, anz.com.au) hosted on the same server as anz.com (ip : 45.60.122.46).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 288 days old ( 1st registered on : 1996-06-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 74 days from today ( expires on : 2024-06-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
anz.com ( 7 characters )

Domain Registrar : Key-Systems GmbH

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-06-04 2023-05-02 2024-06-02
27 years, 288 days old 0 years, 322 days ago 0 years, 74 days from today
27 years, 288 days old


Domain Name Servers used by anz.com
DNS Name IP Address
a1-206.akam.net193.108.91.206
a16-67.akam.net23.211.132.67
a28-67.akam.net95.100.173.67
a7-66.akam.net23.61.199.66
a8-67.akam.net2.16.40.67
a9-67.akam.net184.85.248.67


Domain is going to expire in less than a year time (0 years, 74 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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