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ada.org favicon Home - American Dental Association ada.org

Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
Oct 26, 2020 05:32 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 15 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     35
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Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   dog   institute   media   museum   television   university  

Title
Home - American Dental Association

Words count: 4    Unique Words: 4    Length: 34 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The American Dental Association (ADA) is the nation's largest dental association and is the leading source of oral health related information for dentists and their patients.

Words count: 26    Length: 174 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home - American Dental Association www.ada.org/
The American Dental Association (ADA) is the nation's largest dental association and is the leading source of oral health related information for dentists ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  action  ada  advertisement  advocacy  american  annual  association  careers  center  clinical  commission  continuing  dental  dentistry  dentists  education  events  evidence  governance  health  join  learn  meeting  member  national  news  oral  policy  practice  products  programs  public  resources  smilecon  store  students  success  supports  toggle 

Top 20 Keywords
Total Terms Count: 822

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
ada 55 6.69%
dental 30 3.65%
news 23 2.80%
dentists 20 2.43%
member 12 1.46%
health 11 1.34%
advertisement 10 1.22%
public 10 1.22%
learn 9 1.09%
education 9 1.09%
center 9 1.09%
meeting 8 0.97%
practice 8 0.97%
oral 7 0.85%
resources 7 0.85%
products 7 0.85%
supports 6 0.73%
careers 6 0.73%
clinical 6 0.73%
join 6 0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
14870010001435

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Learning

<H2>

(4)
ADA’s COVID-19 Response
Meet SmileCon

<H3>

(8)
Latest News >
Featured Story >
Meet. Play. Learn.
Continuing Education >
Clinical Resources >
Practice Management >
Store
Find-a-Dentist

<H4>

(7)
Topics
About ADA
Events
Publications
Social
Press Room
Advertise
<B> (1)Coronavirus Updates
<STRONG> (14)ADA News
JADA
New Dentist News
Dental Practice Success
PracticeUpdate
New Dentist Now Blog
ADA News
ADA supports efforts allowing dentists to administer vaccines Resolution outlines clinicians’ skills, training to increase vaccination rates
HHS Provider Relief Fund open for Phase 3 applications Council on Government Affairs encourages dentists to apply before Nov. 6 deadline
ADA supports allowing dentists to expand scope of practice during public health emergencies The resolution backs up the concept that oral care is essential care
  ADA News RSS


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
16.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.49 seconds - 60.15 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.21 s 0.03 s 0.03 s 0.01 s 2.36 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
29 Kb (29,473 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
29 Kb (29,473 bytes) 6 Kb (6,288 bytes) 23 Kb (23,185 bytes) 27.12 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
15 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ada.org/en and http://ada.org are resolved to the same url :https://www.ada.org/en

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://success.ada....m=globalheader&utm_content=coronavirus&utm_campaign=covid-19
https://www.ada.org/...ications/ada-news?utm_source=adaorg&utm_medium=latestnewsbox
https://www.ada.org/.../ada-news-archive?utm_source=adaorg&utm_medium=latestnewsbox
https://www.ada.org/.../ada-news-archive?utm_source=adaorg&utm_medium=latestnewsbox
https://www.ada.org/advocacy?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/...mber-center/join-the-ada?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/...mber-center/get-involved?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/.../ada-for-dental-students?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/education-careers?utm_source=adaorg&utm_medium=homewidget
https://www.ada.org/...ntinuing-education?utm_source=adaorg&utm_source=homelistlink
https://www.ada.org/science-research?utm_source=adaorg&utm_source=homelistlink
https://www.ada.org/...practice-resources?utm_source=adaorg&utm_source=homelistlink
https://ebusiness.ada.org/default.aspx?utm_source=adaorg&utm_medium=homewidget
https://ebusiness.ada.org/default.aspx?utm_source=adaorg&utm_medium=homewidget


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://success.ada....ontent=coronavirus&utm_campaign=covid-19
https://www.ada.org/...m_source=adaorg&utm_medium=latestnewsbox
https://www.ada.org/...m_source=adaorg&utm_medium=latestnewsbox
https://www.ada.org/...m_source=adaorg&utm_medium=latestnewsbox
https://www.ada.org/...cacy?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/...-ada?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/...lved?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/...ents?utm_source=adaorg&utm_medium=fbhome
https://www.ada.org/...?utm_source=adaorg&utm_medium=homewidget
https://www.ada.org/...tm_source=adaorg&utm_source=homelistlink
https://www.ada.org/...tm_source=adaorg&utm_source=homelistlink
https://www.ada.org/...tm_source=adaorg&utm_source=homelistlink
https://ebusiness.ad...?utm_source=adaorg&utm_medium=homewidget
https://ebusiness.ad...?utm_source=adaorg&utm_medium=homewidget


You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
166 23 189


Too many links (189), it may be considered as spam!

Internal Links (link to pages within this domain) - 166
URL Anchor Text
http://ada.org/#mainContentSkip to main content
http://ada.org/#Toggle Menu of ADA WebSites
https://www.ada.org/ADA.org
https://ebusiness.ada.org/education/default.aspxADA CE Online
https://ebd.ada.orgADA Center for Evidence-Based ...
https://success.ada.orgADA Center for Professional Su...
https://ebusiness.ada.org/default.aspxADA Store
https://www.ada.org/cceprCommission for Continuing Educ...
https://www.ada.org/en/codaCommission on Dental Accredita...
https://www.ada.org/en/jcndeJoint Commission on National D...
https://www.ada.org/en/ncrdscbNational Commission on Recogni...
http://ada.org/#A base font size
http://ada.org/#A medium font size
http://ada.org/#A larger font size
http://ada.org/#Toggle Search Area
http://ada.org/en
http://ada.org/#Toggle Member Links
https://success.ada....ontent=coronavirus&utm_campaign=covid-19Coronavirus Updates
http://ada.org/en/about-the-adaAbout ADA
http://ada.org/en/about-the-ada/contactContact
http://ada.org/en/member-center/join-the-adaJoin
http://ada.org/en/member-center/renew-ada-membershipRenew
http://ada.org/en/sso-loginLogin
http://ada.org/#Toggle Menu
http://ada.org/en/member-centerMember Center
http://ebusiness.ada.org/myada/myada.aspxMy ADA
http://ada.org/en/me...-center/member-benefits/member-directoryMember Directory
http://ada.org/en/member-center/member-benefitsMember Benefits
http://ada.org/en/member-center/join-the-adaJoin the ADA
http://ada.org/en/member-center/renew-ada-membershipRenew your ADA Membership
http://ada.org/en/member-center/get-involvedGet Involved
http://ada.org/en/member-center/international-activitiesInternational Activities
http://ada.org/en/member-center/ada-libraryADA Library & Archives
http://ada.org/en/member-center/leadership-governanceLeadership and Governance
http://ada.org/en/me...enter/member-benefits/practice-resourcesPractice Management
http://ada.org/en/member-center/ada-for-dental-studentsDental Students
http://ada.org/en/member-center/ada-for-new-dentistsNew Dentists
http://ada.org/en/me...nter/resources-for-postdoctoral-dentistsPostdoctoral Dentists
http://ada.org/en/education-careersEducation/Careers
http://ada.org/en/education-careers/continuing-educationContinuing Education
http://ada.org/en/ccepr/ada-cerp-recognitionADA CERP
http://ada.org/en/ed...careers/admission-tests-and-dental-examsAdmissions Tests and Dental Ex...
http://ada.org/en/ed...reers/national-board-dental-examinationsNational Board Dental Exams (I...
http://ada.org/en/education-careers/dentpinDENTPIN
http://ada.org/en/ed...tion-careers/dental-schools-and-programsDental Schools and Programs
http://ada.org/en/education-careers/licensureLicensure
http://ada.org/en/ed.../licensure/dental-licensure-by-state-mapDental Licensure and Continuin...
http://ada.org/en/education-careers/eventsEvents
http://ada.org/en/education-careers/careers-in-dentistryCareers in Dentistry
http://ada.org/en/ed...ucating-prospective-dental-professionalsResources for Educating Prospe...
http://ada.org/en/member-center/ada-for-dental-studentsDental Student Resources
http://ada.org/en/science-researchClinical Resources
http://ada.org/en/science-research/ada-seal-of-acceptanceSeal of Acceptance
http://ada.org/en/science-research/health-policy-instituteHealth Policy Institute
http://ada.org/en/sc...ence-research/science-research-instituteADA Science & Research Institu...
http://ada.org/en/science-research/dental-standardsDental Standards
http://ada.org/en/home-ebdCenter for Evidence-Based Dent...
http://ada.org/en/home-ebd/evidence/guidelinesClinical Practice Guidelines
http://ada.org/en/sc...-research/ada-clinical-evaluations-panelADA Clinical Evaluators (ACE) ...
http://ada.org/en/science-research/dental-quality-allianceDental Quality Alliance
https://www.ada.org/member-center/oral-health-topicsOral Health Topics
http://ada.org/en/advocacyAdvocacy
http://ada.org/en/ad...y/get-involved/legislative-action-centerAction Alerts
http://ada.org/en/advocacy/advocacy-issuesAdvocacy Issues
http://ada.org/en/advocacy/current-policiesCurrent Policies
http://ada.org/en/advocacy/compliance-toolsCompliance Tools
http://ada.org/en/advocacy/adpacADPAC
http://ada.org/en/advocacy/ada-houseADA House
http://ada.org/en/advocacy/stay-informedStay Informed
http://ada.org/en/advocacy/get-involvedGet Involved
http://ada.org/en/publicationsPublications
http://ada.org/en/publications/ada-newsADA News
http://ada.org/en/publications/jadaJADA (The Journal of the Ameri...
http://ada.org/en/publications/new-dentist-newsADA New Dentist News
http://ada.org/en/publications/dental-practice-successDental Practice Success
http://ada.org/en/publications/cdtCDT: Code on Dental Procedures...
http://ada.org/en/publications/ada-dental-product-guideADA Dental Product Guide
http://ada.org/en/publications/ada-catalogADA Catalog Products
http://ada.org/en/publications/practiceupdatePracticeUpdate
http://ada.org/en/public-programsPublic Programs
http://ada.org/en/public-programs/action-for-dental-healthAction for Dental Health
http://ada.org/en/public-programs/give-kids-a-smileGive Kids A Smile
http://ada.org/en/pu...s/national-childrens-dental-health-monthNational Children's Dental Hea...
http://ada.org/en/pu...for-the-public/fluoride-and-fluoridationFluoride in Water
http://ada.org/en/public-programs/advocating-for-the-publicAdvocating for the Public
http://ada.org/en/public-programs/find-a-dentistADA Find-a-Dentist
http://ada.org/en/pu...ic-programs/health-literacy-in-dentistryHealth Literacy in Dentistry
http://ada.org/# 
http://ada.org/#
http://ada.org/#Previous
http://ada.org/#Next
https://www.ada.org/...m_source=adaorg&utm_medium=latestnewsboxLatest News ...
http://ada.org/en/publications/ada-newsADA News
http://ada.org/en/publications/jada
http://ada.org/en/publications/jadaJADA
http://ada.org/en/publications/new-dentist-news
http://ada.org/en/publications/new-dentist-newsNew Dentist News
http://ada.org/en/publications/dental-practice-success
http://ada.org/en/publications/dental-practice-successDental Practice Success
https://newdentistblog.ada.orgNew Dentist Now Blog
...

External Links (link to pages on other websites) - 23
URL Anchor Text
https://smilecon.org/enSmileCon
https://www.adafoundation.orgADA Foundation
https://www.adamemberadvantage.comADA Member Advantage
https://www.mouthhealthy.orgMouthHealthy
http://www.facebook....ociation/32252997166?source=ADASocialBarJoin us on Facebook
http://Twitter.com/AmerDentalAssn?source=ADASocialBarFollow us on Twitter
http://www.youtube.c.../AmericanDentalAssoc?source=ADASocialBarFollow us on YouTube
https://www.linkedin...candentalassociation?source=ADASocialBarJoin us on LinkedIn
https://www.instagra...candentalassociation?source=ADASocialBarFollow us on Instagram
https://www.mouthhealthy.orgMouthHealthy
https://www.mouthhealthy.org/en/ada-seal-productsADA Seal Products
https://youtu.be/_rr...-video&utm_campaign=membervalue-covid-19We’ve got your back. Always.
https://youtu.be/_rr...-video&utm_campaign=membervalue-covid-19ADA’s COVID-19 Response
https://youtu.be/_rr...-video&utm_campaign=membervalue-covid-19Watch video.
https://smilecon.org..._content=oct21&utm_campaign=accouncementSee what’s in store
https://www.practice...registration&utm_campaign=practiceupdatePracticeUpdate
https://smilecon.org..._content=oct21&utm_campaign=announcement
https://smilecon.org..._content=oct21&utm_campaign=announcementLearn more
https://www.livehelpnow.net/products/live-chat-systembest live chat
https://twitter.com/AmerDentalAssnADA Twitter
https://twitter.com/ADANews?site=ADAADA News Twitter
https://www.facebook.../American-Dental-Association/32252997166ADA Facebook
https://www.facebook.com/GiveKidsASmileGKAS Facebook

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
10 10 0


Excellent! all images are associated with an ALT value.

Image URL - 10
URL ALT Text
http://ada.org/~/med...20&la=en&w=780&hash=75C21E18A13C53771ACA292C4A57A42843F242E4American Dental Association
http://ada.org/~/media/ADA/Images/Rotator/COVID_video_640x360.jpg 
http://ada.org/~/med...icon.png?la=en&hash=2AE1FF6CC0D544F87423AB8486BB36E9559D1EBEADA News RSS Feed
http://ada.org/~/med...20&la=en&w=220&hash=6B6E33816E9EC596BB23CB1ABA18B1C6C73BA793Get Involved
http://ada.org/~/med...24&la=en&w=223&hash=8B4B2D230A9BBAC0B439DC7DB3E5F9BD2920FFECBecome an ADA Member
http://ada.org/~/med...22&la=en&w=224&hash=300EE07CCE4F386B7992C5E50434A8338FAD595ADentist with child in dental c...
http://ada.org/~/med...21&la=en&w=221&hash=903887E2EB53CC30DC86CC41501E43E8AB2A2433Dental student in hallway
http://ada.org/~/med...36&la=en&w=401&hash=3BFF62AA3E333F2FCA2964079F14027619EC1B61SmileCon Las Vegas 2021
http://ada.org/~/med...36&la=en&w=401&hash=6B3D66F551B1DE6CBE82E97CC0F53839A0A84217ADA Store icon
http://ada.org/~/med...99&la=en&w=474&hash=78776D83F6E318EDA3B37C91C4FF1DCE1540C503Tooth icon on map


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
13 5 18


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://ada.org/content/ADA/css/normalize.cssstylesheet
http://ada.org/content/ADA/bootstrap-4.1.0-dist/css/bootstrap-grid.cssstylesheet
http://ada.org/content/ADA/css/base.cssstylesheet
http://ada.org/content/ADA/css/style_updated.cssstylesheet
http://ada.org/content/ADA/css/CustomCoveoSearchBox.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
34 15 49


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
http://ada.org/content/ADA/js/jquery-3.4.1.min.js
https://code.jquery.com/jquery-migrate-3.1.0.js
http://ada.org/content/ADA/js/jquery-functions.js
https://cdn.jsdelivr.net/npm/es6-promise@4/dist/es6-promise.min.js
https://cdn.jsdelivr.net/npm/es6-promise@4/dist/es6-promise.auto.min.js
http://ada.org/content/ADA/js/modernizr-2.6.3.min.js
http://ada.org/content/ADA/js/respond.min.js
http://ada.org/content/ADA/js/embed.js
https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.3/umd/popper.min.js
https://stackpath.bootstrapcdn.com/bootstrap/4.1.3/js/bootstrap.min.js
http://ada.org/Scrip...Hatl74xqzqFoLi8bryX2_HGrI3X3vZHQ8nDUslG80&t=ffffffffce034dabtext/javascript
http://ada.org/Coveo/js/CoveoJsSearch.Dependencies.min.jstext/javascript
http://ada.org/Coveo/js/CoveoJsSearch.Searchbox.min.jstext/javascript
http://ada.org/content/ada/js/FADhomepage.js
https://www.livehelpnow.net/lhn/widgets/chatbutton/lhnchatbutton-current.min.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://newdentistblog.ada.orgNew Dentist Now Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
46
Fair Enough! number of root domains (46) linked to your site ada.org could be improved.

46
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 20
  Facebook Shares 60
  Facebook Comments 3
  Tweets 3,482
  LinkedIn 90

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page.../American-Dental-Association/32252997166?source=ADASocialBar
Twitter Accounthttps://twitter.com/AmerDentalAssn
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ada.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
35,681th most visited website in the world.
9,236th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - ada.org) hosted on the same server as ada.org (ip : 98.129.177.164).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 98.129.177.164) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 251 days old ( 1st registered on : 1994-02-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 114 days from today ( expires on : 2021-02-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
ada.org ( 7 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-02-18 1994-02-18 2021-02-18
26 years, 251 days old 26 years, 251 days ago 0 years, 114 days from today
26 years, 251 days old


Domain Name Servers used by ada.org
DNS Name IP Address
ns1.ada.org207.122.227.66
ns2.ada.org208.46.55.62
ns3.ada.org63.156.142.2


Domain is going to expire in less than a year time (0 years, 114 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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