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adexchanger.com favicon adexchanger.com

Excellent Practice27
Improvement Could be Made12
Critical Issues to Attend11
Jan 9, 2021 07:37 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 20 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site adexchanger.com.
  • Implement HTTP compression for your site.
  • ...     29
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   club   courses   marketing   media   social   startups   video  

Title
AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing

Words count: 11    Unique Words: 10    Length: 77 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

Words count: 12    Length: 92 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
AdExchanger | News and Views on Data-Driven Digital ... www.adexchanger.com/
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  adexchanger  advertising  audio  big  brand  cadillac  companies  content  continue  customer  data  digital  driven  facebook  industry  inventory  january  ldquo  marketing  media  nbsp  ndash  news  ott  platform  posted  privacy  programmatic  publishers  rdquo  reading  rsquo  social  talk  thinking  thursday  trump  video  year 

Top 20 Keywords
Total Terms Count: 2,289

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 49 2.14%
advertising 33 1.44%
adexchanger 22 0.96%
brand 17 0.74%
data 16 0.70%
talk 15 0.66%
news 15 0.66%
publishers 14 0.61%
digital 13 0.57%
ldquo 13 0.57%
video 13 0.57%
ndash 13 0.57%
posted 12 0.52%
year 12 0.52%
media 12 0.52%
rdquo 12 0.52%
marketing 12 0.52%
industry 11 0.48%
add 10 0.44%
january 10 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
212100020015234

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
AdExchanger.com

<H2>

(12)
Must Read
Latest
Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences
The Big Story: The Ad Industry's Long Road Ahead
Comic: The Final Straw
Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump
Industry Preview: AI And Privacy Will Come Together In 2021
Brand Safety Shouldn’t Be Reactionary – Advertisers Need To Do Better
Publisher Power, Publisher Problems
Here’s How Cannabis Delivery App Eaze Predicts The Lifetime Value Of Its Users
2021 Will Be The Year Of Audio Advertising Innovation
The Best Way for Publishers to Succeed With OTT? Don’t Mess It Up

<H3>

(1)
Popular today on AdExchanger
<B> (2)Stepping Back
Don Is Done
<EM> (15)A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up 
here
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Zack Zalon, CEO and co-founder of Super Hi-Fi.
" is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is written by Craig Berlingo, Product Lead for OTT and CTV at
PubMatic.
<STRONG> (2)Audio vs. video
Slow and steady wins the race


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
44.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.67 seconds - 51.41 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.92 s 0.04 s 0.03 s 0.01 s 2.76 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
34 Kb (34,444 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
34 Kb (34,444 bytes) 18 Kb (17,734 bytes) 17 Kb (16,710 bytes) 106.13 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
20 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.adexchanger.com/ and http://adexchanger.com are resolved to the same url :https://www.adexchanger.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://adexchanger.com/login?redirect_to=https://www.adexchanger.com/
http://adexchanger.com/login?redirect_to=https://www.adexchanger.com/


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://adexchanger.com/login..._to=https://www.adexchanger.com/
http://adexchanger.com/login..._to=https://www.adexchanger.com/


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
139 30 169


Too many links (169), it may be considered as spam!

Internal Links (link to pages within this domain) - 139
URL Anchor Text
https://www.adexchanger.com/go/power-playersProgrammatic Power Players //
https://www.adexchanger.com/newsletter/Membership
http://adexchanger.com/login..._to=https://www.adexchanger.com/Log in
http://adexchanger.com/
http://adexchanger.com/login..._to=https://www.adexchanger.com/Log in
https://www.adexchanger.com/adexchangers-covid-19-coverage/COVID-19 Special Coverage
http://adexchanger.com/#Topics
https://www.adexchanger.com/advertiser/Advertiser
https://www.adexchanger.com/publishers/Publishers
https://www.adexchanger.com/content-studio/Content Studio
https://www.adexchanger.com/platforms/Platforms
https://www.adexchanger.com/mobile/Mobile / Cross-Device
https://www.adexchanger.com/data-exchanges/Data
https://www.adexchanger.com/ecommerce-2/Commerce
https://www.adexchanger.com/investment/Investment
https://www.adexchanger.com/agencies/Agencies
https://www.adexchanger.com/digital-tv/TV and Video
https://www.adexchanger.com/politics/Politics
http://adexchanger.com/#Opinion
https://www.adexchanger.com/data-driven-thinking/Data-Driven Thinking
https://www.adexchanger.com/the-sell-sider/The Sell Sider
https://www.adexchanger.com/tv-and-video/On TV and Video
https://www.adexchanger.com/brand-aware/Brand Aware
https://www.adexchanger.com/comic-strip/Comic Strip
http://adexchanger.com/#Become A Member
https://www.adexchanger.com/newsletter/Sign Up
http://adexchanger.com/#Events
http://adexchanger.com/#Podcasts
https://www.adexchanger.com/podcast/AdExchanger Talks
https://www.adexchanger.com/podcast-the-big-story/The Big Story
https://www.adexchanger.com/...-social-distancing-with-friends/Social Distancing With Friends
https://www.adexchanger.com/about/About Us
https://www.adexchanger.com/contact-adexchanger/Contact Us
https://www.adexchanger.com
https://www.adexchanger.comAdExchanger.com
http://adexchanger.com/#Menu
https://www.adexchanger.com/advertiser/Advertiser
https://www.adexchanger.com/publishers/Publishers
https://www.adexchanger.com/content-studio/Content Studio
https://www.adexchanger.com/platforms/Platforms
https://www.adexchanger.com/mobile/Mobile / Cross-Device
https://www.adexchanger.com/data-exchanges/Data
https://www.adexchanger.com/ecommerce-2/Commerce
https://www.adexchanger.com/investment/Investment
https://www.adexchanger.com/agencies/Agencies
https://www.adexchanger.com/digital-tv/TV and Video
https://www.adexchanger.com/politics/Politics
https://www.adexchanger.com/data-driven-thinking/Data-Driven Thinking
https://www.adexchanger.com/the-sell-sider/The Sell Sider
https://www.adexchanger.com/tv-and-video/On TV and Video
https://www.adexchanger.com/brand-aware/Brand Aware
https://www.adexchanger.com/content-studio/Content Studio
https://www.adexchanger.com/comic-strip/Comic Strip
https://www.adexchanger.com/sponsorship/Advertise
https://www.adexchanger.com/about/About Us
https://www.adexchanger.com/contact-adexchanger/Contact Us
https://www.adexchanger.com/upcomingevents/Events
https://www.adexchanger.com/upcomingevents/All Events
https://www.adexchanger.com/podcast/Podcast
https://www.adexchanger.com/podcast/AdExchanger Talks
https://www.adexchanger.com/podcast-the-big-story/The Big Story
https://www.adexchanger.com/podcast-industry-preview-2021/Industry Preview
https://www.adexchanger.com/...-social-distancing-with-friends/Social Distancing With Friends
http://adexchanger.com/newsletter/Membership
https://www.adexchanger.com/adexchanger-member-exclusives/Member Exclusives
https://www.adexchanger.com/newsletter/Sign Up
https://www.adexchanger.com/...y-advertisers-need-to-do-better/Brand Safety Shouldn’t Be Reac...
https://www.adexchanger.com/...indies-are-also-making-a-splash/Advertiser Perceptions: Google...
https://www.adexchanger.com/...-10-adexchanger-stories-of-2020/The Top 10 AdExchanger Stories...
https://www.adexchanger.com/...n-tv-a-major-shift-to-streaming/The Year in TV: A Major Shift ...
https://www.adexchanger.com/...ity-and-expect-the-same-in-2021/2020 Was All About Digital Ide...
https://www.adexchanger.com/...nsights-to-weather-the-pandemic/Wyndham Hotels Harnesses New C...
https://www.adexchanger.com/...measurement-and-business-growth/M/SIX CEO Belinda Smith On The...
https://www.adexchanger.com/...in-techs-privacy-focused-future/Mapping Marketers’ Next Moves ...
https://www.adexchanger.com/...ut-the-new-walgreens-ad-network/6 Key Facts About The New Walg...
http://adexchanger.com/#»
https://www.adexchanger.com/...with-an-eye-on-gaming-audiences/Cadillac Is Cruising Into The ...
https://www.adexchanger.com/author/allison-schiff/Allison Schiff
https://www.adexchanger.com/...on-gaming-audiences/#more-148490
https://www.adexchanger.com/...eye-on-gaming-audiences/#respondNo comments
https://www.adexchanger.com/...eye-on-gaming-audiences/#respondAdd a comment
https://www.adexchanger.com/...he-ad-industrys-long-road-ahead/The Big Story: The Ad Industry...
https://www.adexchanger.com/author/ryanjoe/Ryan Joe
https://www.adexchanger.com/...dustrys-long-road-ahead/#respondNo comments
https://www.adexchanger.com/...dustrys-long-road-ahead/#respondAdd a comment
https://www.adexchanger.com/...mic-strip/comic-the-final-straw/Comic: The Final Straw
https://adexchanger.com/AdExchanger.com
https://www.adexchanger.com/...p/comic-the-final-straw/#respondNo comments
https://www.adexchanger.com/...p/comic-the-final-straw/#respondAdd a comment
https://www.adexchanger.com/...d-exchange-news/friday-08012021/Advertisers Pause Spend Amid D...
http://www.adexchanger.com/newsletterhere
https://www.adexchanger.com/...ews/friday-08012021/#more-148432
https://www.adexchanger.com/...ge-news/friday-08012021/#respondNo comments
https://www.adexchanger.com/...ge-news/friday-08012021/#respondAdd a comment
https://www.adexchanger.com/...vacy-will-come-together-in-2021/Industry Preview: AI And Priva...
https://www.adexchanger.com/podcast-industry-preview-2021/Industry Preview
https://www.adexchanger.com/...l-come-together-in-2021/#respondNo comments
https://www.adexchanger.com/...l-come-together-in-2021/#respondAdd a comment
https://www.adexchanger.com/...y-advertisers-need-to-do-better/Brand Safety Shouldn’t Be Reac...
https://www.adexchanger.com/author/allison-schiff/Allison Schiff
...

External Links (link to pages on other websites) - 30
URL Anchor Text
https://www.programmatic.io/ny/PROGRAMMATIC I/O //
https://www.marketing-resource-directory.com/Marketing Resource Directory /...
https://programmatic.io/ny/PROGRAMMATIC I/O NY 2019
https://twitter.com/adexchangerTwitter
https://www.facebook.com/AdExchanger/Facebook
https://www.linkedin.com/company/adexchanger-com/LinkedIn
http://feeds2.feedburner.com/ad-exchange-newsRSS
https://programmatic.io/ny/PROGRAMMATIC I/O NY
https://adexchangerawards.com/AdExchanger Awards
https://www.twitch.tv/cadillacseries
https://digiday.com/marketin...cial-advertising-amid-d-c-chaos/Digiday reports
https://www.facebook.com/zuck/posts/10112681480907401statement
https://www.businessinsider....-we-love-you-very-special-2021-1Trump addressed the rioters
https://www.businessinsider....trump-video-capitol-siege-2021-1Facebook also removed
https://www.campaignlive.com...-wake-capitol-hill-riots/1703927source told Campaign US
https://variety.com/2021/pol...s-riot-capitol-video-1234879939/posted a video
https://podcasts.apple.com/u...podcast/adexchanger/id1157719963iTunes
https://podcasts.google.com/...JzeW4uY29tL3Jzcw%253D%253D&hl=enGoogle Play
https://open.spotify.com/show/0w9Kk9mCLGcURuYObOqVuxSpotify
https://www.stitcher.com/podcast/adexchanger-talksStitcher
https://soundcloud.com/adexchanger-talksSoundCloud
http://www.superhifi.com/Super Hi-Fi
https://ai.omeclk.com/portal...m86gBb8az-6%255EaA6PAObv0%255EebOn TV And Video
https://pubmatic.com/reports...n=ott_ctv_connection_%2520countsare impacts to customer experi...
http://www.accessintel.com/privacypolicy/Privacy Policy //
https://www.accessintel.com/diversity-inclusion-and-equity/Diversity Inclusion & Equity
https://www.accessintel.com/Access Intelligence, LLC
https://www.facebook.com/AdExchanger
https://twitter.com/adexchanger
https://www.linkedin.com/com...adexchanger-com?trk=top_nav_home

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
14 11 3


3 images do not have Alt values.

Image URL - 14
URL ALT Text
https://www.adexchanger.com/...t/themes/adexchanger_2014/assets/img/images/logo.pngAdExchanger Homepage
https://www.adexchanger.com/...t/themes/adexchanger_2014/assets/img/images/logo.pngAdExchanger Homepage
https://www.adexchanger.com/...ent/uploads/2021/01/MysteryGamer_Cadillac_Twitch.pngCadillac partnered with Twitch...
https://www.adexchanger.com/wp-content/uploads/2018/07/TheBigStory_1200x720.pngThe Big Story podcast
https://www.adexchanger.com/...021/01/revised.HI_.RES_.shut_.him_.down_.cartoon.jpg
https://www.adexchanger.com/wp-content/uploads/2021/01/TrumpBlocked-TALL.jpg
https://www.adexchanger.com/wp-content/uploads/2021/01/sheri-b-right-side.jpgSheri Bachstein IBM Watson Adv...
https://www.adexchanger.com/wp-content/uploads/2020/04/AllisonSchiff_DDT.jpgAllison Schiff, senior editor,...
https://www.adexchanger.com/...ntent/uploads/2021/01/somer-simpson-right-side-2.jpgSomer Simpson Quantcast
https://www.adexchanger.com/wp-content/uploads/2021/01/Eaze_Retina.pngHere’s How Cannabis Delivery A...
https://www.adexchanger.com/...content/uploads/2021/01/ZackZalon_SuperHi-Fi_DDT.jpgZack Zalon, CEO & co-founder, ...
https://www.adexchanger.com/...ent/uploads/2021/01/craig-berlingo-ontv-pubmatic.jpg
https://www.adexchanger.com/wp-includes/images/wpspin-2x.gifAjax spinner
https://www.adexchanger.com/...es/adexchanger_2014/assets/img/images/AdExLogo-1.svgAdExchanger Homepage


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 19 23


Too many (19) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 19
Stylesheet URL rel type
https://www.adexchanger.com/...nother-related-posts-plugin/style/widget.css?ver=5.3stylesheettext/css
https://www.adexchanger.com/...ar/common/src/resources/css/reset.min.css?ver=4.9.20stylesheettext/css
https://www.adexchanger.com/...r/common/src/resources/css/common.min.css?ver=4.9.20stylesheettext/css
https://www.adexchanger.com/.../common/src/resources/css/tooltip.min.css?ver=4.9.20stylesheettext/css
https://www.adexchanger.com/...ncludes/css/dist/block-library/style.min.css?ver=5.3stylesheettext/css
https://www.adexchanger.com/...ins/custom-users-order/css/customdisplay.css?ver=5.3stylesheettext/css
https://www.adexchanger.com/...-reset-password/assets/css/password-lost.css?ver=5.3stylesheettext/css
https://www.adexchanger.com/...lic/dist/style.views-public.315913a9db0414536577.cssstylesheettext/css
https://www.adexchanger.com/wp-content/plugins/wp-email/email-css.css?ver=2.67.5stylesheettext/css
https://www.adexchanger.com/...ent/plugins/wp-parsely/wp-parsely.css?ver=1610235637stylesheettext/css
https://www.adexchanger.com/...nt/themes/adexchanger_2014/css/app.min.css?ver=1.0.0stylesheettext/css
https://www.adexchanger.com/.../themes/adexchanger_2014/css/lib/icons.css?ver=1.0.0stylesheettext/css
https://www.adexchanger.com/...adexchanger_2014/css/lib/bootstrap.min.css?ver=3.4.1stylesheettext/css
https://www.adexchanger.com/...themes/adexchanger_2014/css/mobile.min.css?ver=1.0.4stylesheettext/css
https://www.adexchanger.com/...nt/themes/adexchanger_2014/css/covid19.css?ver=1.0.0stylesheettext/css
https://www.adexchanger.com/...popular-posts-tab-widget-for-jetpack/tab.css?ver=5.3stylesheettext/css
https://www.adexchanger.com/?sccss=1&ver=5.3stylesheettext/css
https://www.adexchanger.com/...stom/public/css/support-custom.css?ver=210109-234036stylesheettext/css
https://www.adexchanger.com/wp-content/plugins/jetpack/css/jetpack.css?ver=7.8stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
50 17 67


Too many (17) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 17
Script URL Type
text/javascript
https://www.adexchanger.com/...content/themes/adexchanger_2014/_public/js/vendor.jstext/javascript
https://www.adexchanger.com/...mi-google-tag-manager/js/gtm4wp-form-move-tracker.jstext/javascript
https://www.adexchanger.com/.../plugins/popular-posts-tab-widget-for-jetpack/tab.jstext/javascript
https://www.adexchanger.com/...calendar/common/src/resources/js/tribe-common.min.jstext/javascript
https://www.adexchanger.com/...ents-calendar/common/src/resources/js/tooltip.min.jstext/javascript
https://www.adexchanger.com/...s/frontend-reset-password/assets/js/password-lost.jstext/javascript
https://www.adexchanger.com/...nfinite-scroll/js/front-end/jquery.infinitescroll.jstext/javascript
https://www.adexchanger.com/.../plugins/infinite-scroll/behaviors/manual-trigger.jstext/javascript
https://s0.wp.com/wp-content/js/devicepx-jetpack.jstext/javascript
https://www.adexchanger.com/wp-content/plugins/wp-email/email-js.jstext/javascript
https://www.google.com/recap...i.js?onload=renderInvisibleReCaptcha&render=explicittext/javascript
https://www.adexchanger.com/...ntent/themes/adexchanger_2014/_public/js/app.js?v=11text/javascript
https://www.adexchanger.com/...hemes/adexchanger_2014/js/bootstrap/bootstrap.min.jstext/javascript
https://www.adexchanger.com/wp-includes/js/wp-embed.min.jstext/javascript
https://stats.wp.com/e-202101.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.adexchanger.com/newsletter/Membership
http://feeds2.feedburner.com/ad-exchange-newsRSS


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
74
Excellent! You do have a lot of root domains (74) linked to your site adexchanger.com.

74
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 25
  Facebook Shares 229
  Facebook Comments 7
  Tweets 1
  LinkedIn 667

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/AdExchanger/
Twitter Accounthttps://twitter.com/adexchanger
Google+ PageNot Found


Trustworthiness
72

Excellent! the website has a good Trustworthiness Score (72/100).

72
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site adexchanger.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
13,734th most visited website in the world.
3,435th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (188 - nationalreview.com, wa.gov, newsbusters.org, arizona.edu, zmags.com, globalpost.com, seerinteractive.com, discoveryeducation.com, formsite.com, pardot.com, newstatesman.com, manuscriptcentral.com, adexchanger.com, singularityhub.com, linux.com, freedomworks.org, rotary.org, bncollege.com, vzaar.com, additudemag.com, qsrmagazine.com, taxpolicycenter.org, barcoding.com, cbronline.com, bepress.com, clorox.com, changemakers.com, metafaq.com, codekarate.com, orbitmedia.com, floridastateparks.org, ncronline.org, mcneese.edu, pcrm.org, csustan.edu, emerson.edu, pri.org, sfgov.org, sri.com, blogactionday.org, piggington.com, abtech.edu, techpresident.com, nysenate.gov, blogmutt.com, teletech.com, jfponline.com, faytechcc.edu, chattanoogastate.edu, wittenberg.edu, scout.org, fredonia.edu, infoblox.com, operationsmile.org, nanigans.com, jcu.edu, mercatus.org, bostondynamics.com, timessquarenyc.org, msdynamicsworld.com, greenhomeguide.com, e3expo.com, myrcpl.com, nhm.org, acphs.edu, lexingtonky.gov, ascensus.com, lawrencehallofscience.org, wholegrainscouncil.org, trucknews.com, buildingscience.com, cof.org, documentary.org, jaypeakresort.com, artstor.org, rocktape.com, aam-us.org, sempra.com, antiochne.edu, nadadventist.org, reit.com, somfy.com, masterresource.org, limestone.edu, caspercollege.edu, e2open.com, manncenter.org, americanbiosystems.com, hemophilia.org, esi-topics.com, scienceupdate.com, nnin.org, transversal.com, miusa.org, ibl.bm, kftc.org, cto.int, verite.org, hias.org, massinsight.org, climaterealityproject.org, ecotrust.org, lambdalegal.org, commoncause.org, carie.org, coalitionforthehomeless.org, indianlaw.org, aclunc.org, lpfch.org, tpc-habitat.org, cu.edu, nuebrowstobrazilians.com, bigrockbeer.com, bitchmagazine.org, checkcity.com, sanjuansafaris.com, skyandtelescope.com, sf-planning.org, sfgovtv.org, wlex18.net, sfusd.edu, revenuerocket.com, sterling.edu, cheerfulsw.com, c-axis.com, sirono.com, digital.nyc, markhornfeld.com, cenie.eu, eslgaming.com, ioby.org, cocreatex.com, scienceintheclassroom.org, somethingvintagerentals.com, globalsistersreport.org, hypothes.is, cncf.io, constructor.io, amespubliclibrary.org, thegreenespace.org, agexplorer.com, floridadep.gov, theinvadingsea.com, uwofa.ca, penguinrandomhouse.ca, gapincsustainability.com, aaaspolicyfellowships.org, carrumhealth.com, clarivate.com, 700milliongallons.org, popbopshopblog.com, everyaction.com, morneaushepell.com, democratic-erosion.com, makeovermonday.co.uk, discoverundeniablydairy.com, xfive.co, licehappens.com, 5womenartists.com, otheringandbelonging.org, ithaka.org, ccsso.org, rivervalley.edu, midatlanticsupply.net, socialandsustainable.com, justthenews.com, seeher.com, hfny.org, healthiergeneration.org, polarcaves.com, wedaways.com, scers.org, rigrest.com, millikin.edu, atsnj.org, gondolamovingequipment.com, alwaysasmile.net, epicpeople.org, a1treeredding.com, gocloudlogistics.com, sobrato.com, soundstationsecurity.net, auduboncalifornia.org, wirelesshart.com, audubonca.net, austinymca.org, pashahawaii.com, carolinadonorservices.org) hosted on the same server as adexchanger.com (ip : 23.185.0.3).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
12 years, 174 days old ( 1st registered on : 2008-07-26 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 190 days from today ( expires on : 2021-07-26 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
adexchanger.com ( 15 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2008-07-26 2020-07-27 2021-07-26
12 years, 174 days old 0 years, 173 days ago 0 years, 190 days from today
12 years, 174 days old


Domain Name Servers used by adexchanger.com
DNS Name IP Address
ainam01.accessintel.com64.34.196.222
nycnam01.accessintel.com50.16.177.165
rocknam01.accessintel.com18.190.46.5
rocknam02.accessintel.com18.190.46.5


Domain is going to expire in less than a year time (0 years, 190 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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