Login     Sign Up
SEO tool for better search engine rankings, enter URL to generate report
  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized

adp.com favicon Payroll, HR and Tax Services | ADP Official Site adp.com

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend7
Aug 9, 2020 01:55 PM

Click To Re-generate Current Report

Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 30 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 3 css blocks and move them to an external style sheet file.
  • ...     38
  • Register To View All >>



Detailed Reviews

Related Category
Most related categories of this website.

careers   courses   dog   fundraising   management   marketing   social   tools  

Title
Payroll, HR and Tax Services | ADP Official Site

Words count: 8    Unique Words: 8    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

Words count: 15    Length: 115 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Payroll, HR and Tax Services | ADP Official Site www.adp.com/
ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Payroll, HR and Tax Services

Words count: 5    Length: 28 characters    keyword phrases count : 2

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:50% (1/2)
payroll 36   (1.58%)
4 words:50% (1/2)
hr and tax services 35   (1.54%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

administration  adp  attendance  awards  benefits  business  data  employees  french  generic  guinea  industry  insurance  integrations  islands  learn  management  organizations  outsourcing  overview  payroll  peo  people  privacy  products  republic  resources  retirement  rsquo  saint  services  size  small  solutions  south  support  tax  time  united  work 

Top 20 Keywords
Total Terms Count: 2,274

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
adp 46 2.02%
payroll 36 1.58%
islands 30 1.32%
overview 26 1.14%
business 26 1.14%
services 25 1.10%
employees 16 0.70%
resources 15 0.66%
saint 14 0.62%
products 13 0.57%
time 13 0.57%
solutions 13 0.57%
work 13 0.57%
benefits 12 0.53%
republic 12 0.53%
attendance 11 0.48%
people 11 0.48%
rsquo 11 0.48%
size 10 0.44%
tax 10 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
14610000001022

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Simplify HR and payroll

<H2>

(4)
Navigating the way forward
Payroll and HCM solutions that meet your needs
Payroll
Top-rated HR and payroll products

<H3>

(6)
See how ADP can work for you
Time & Attendance
Talent
Benefits
HR Services
Outsourcing Options

<H4>

(1)
How ADP® works for others like you
<STRONG> (10)BenefitMall® Customers
Welcome to ADP!
About ADP
800-225-5237
get 3 months on us
Terms & Conditions
Chris Bredesen,
Nicole Roberts,
Lisa Brackett,
Contact Sales:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
11.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://adp.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://adp.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.19 seconds - 272.41 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.39 s 0.06 s 0.05 s 0.01 s 4.14 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
52 Kb (51,757 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
52 Kb (51,757 bytes) 18 Kb (17,603 bytes) 34 Kb (34,154 bytes) 51.54 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
30 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.adp.com/ and http://adp.com are resolved to the same url :https://www.adp.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://adp.com/semlp...ID=ADP_WEB_SC_All_NULL_Banner_NULL_Null_Payroll_Jun_20_SWIFT
https://jobs.adp.com/?rb=ADP_COM
https://jobs.adp.com/?rb=ADP_COM
https://jobs.adp.com/?rb=ADP_COM


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://adp.com/semlp...LL_Banner_NULL_Null_Payroll_Jun_20_SWIFT
https://jobs.adp.com/?rb=ADP_COM
https://jobs.adp.com/?rb=ADP_COM
https://jobs.adp.com/?rb=ADP_COM


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
236 20 256


Too many links (256), it may be considered as spam!

Internal Links (link to pages within this domain) - 236
URL Anchor Text
http://adp.com/semlp...LL_Banner_NULL_Null_Payroll_Jun_20_SWIFTLearn more
http://adp.com/#main-contentSkip to main content
http://adp.com/#Start Quote
http://adp.com/
https://www.adp.com/what-we-offer.aspxWhat We Offer
https://www.adp.com/what-we-offer.aspxOverview
https://www.adp.com/what-we-offer/payroll.aspxPayroll
https://www.adp.com/what-we-offer/payroll.aspxPayroll Overview
https://www.adp.com/what-we-offer/payroll.aspxOverview
https://www.adp.com/.../payroll/payroll-for-1-49-employees.aspxSmall Business Payroll (1-49 E...
https://www.adp.com/.../payroll-for-50-1000-plus-employees.aspxMidsized to Enterprise Payroll...
https://www.adp.com/what-we-offer/time-and-attendance.aspxTime & Attendance
https://www.adp.com/what-we-offer/time-and-attendance.aspxOverview
https://www.adp.com/what-we-offer/time-and-attendance.aspxTime & Attendance
https://www.adp.com/...and-attendance/workforce-management.aspxWorkforce Management
https://www.adp.com/what-we-offer/talent.aspxTalent
https://www.adp.com/what-we-offer/talent.aspxTalent Overview
https://www.adp.com/what-we-offer/talent.aspxOverview
https://www.adp.com/...-we-offer/talent/talent-acquisition.aspxRecruiting & Hiring
https://www.adp.com/...t-we-offer/talent/talent-management.aspxManagement & Growth
https://www.adp.com/what-we-offer/benefits.aspxBenefits & Insurance
https://www.adp.com/what-we-offer/benefits.aspxBenefits Overview
https://www.adp.com/what-we-offer/benefits.aspxOverview
https://www.adp.com/...er/benefits/benefits-administration.aspxBenefits Administration
https://www.adp.com/what-we-offer/benefits/retirement.aspxRetirement
https://www.adp.com/...fer/benefits/group-health-insurance.aspxGroup Health Insurance
https://www.adp.com/...e-offer/benefits/business-insurance.aspxBusiness Insurance
https://www.adp.com/...ness-insurance/workers-compensation.aspxWorkers’ Compensation
https://www.adp.com/what-we-offer/hr-services.aspxHR Services
https://www.adp.com/what-we-offer/hr-services.aspxHR Services Overview
https://www.adp.com/...hat-we-offer/hr-outsourcing-and-peo.aspxHR Outsourcing & PEO
https://www.adp.com/...hat-we-offer/hr-outsourcing-and-peo.aspxOutsourcing Overview
https://www.adp.com/...hat-we-offer/hr-outsourcing-and-peo.aspxOverview
https://www.adp.com/...-outsourcing-and-peo/hr-outsourcing.aspxHR Outsourcing
https://www.adp.com/.../professional-employer-organization.aspxPEO (Co-Employment)
https://www.adp.com/what-we-offer/integrations.aspxIntegrations
https://www.adp.com/what-we-offer/integrations.aspxIntegrations Overview
https://www.adp.com/what-we-offer/marketplace.aspxApp Marketplace
https://www.adp.com/what-we-offer/marketplace.aspxMarketplace Overview
https://www.adp.com/what-we-offer/products.aspxProducts by Name
https://www.adp.com/what-we-offer/products.aspxSee All Products
https://www.adp.com/what-we-offer/products.aspxOverview
https://www.adp.com/...e-offer/products/run-powered-by-adp.aspxRUN Powered by ADP®
https://www.adp.com/...t-we-offer/products/totalsource-peo.aspxADP TotalSource®
https://www.adp.com/...we-offer/products/adp-workforce-now.aspxADP Workforce Now®
https://www.adp.com/what-we-offer/products/next-gen-hcm.aspxADP® Next Gen HCM
https://www.adp.com/what-we-offer/products/vantage.aspxADP Vantage HCM®
https://www.adp.com/...products/adp-comprehensive-services.aspxADP® Comprehensive Services
https://www.adp.com/...-offer/products/adp-smartcompliance.aspxADP SmartCompliance®
https://www.adp.com/...hat-we-offer/products/wisely-by-adp.aspxWisely® by ADP
https://www.adp.com/...e-offer/products/adp-global-payroll.aspxADP® Global Payroll
https://www.adp.com/...hat-we-offer/products/adp-datacloud.aspxADP® DataCloud
https://www.adp.com/who-we-serve.aspxWho We Serve
https://www.adp.com/who-we-serve.aspxOverview
https://www.adp.com/who-we-serve/by-business-size.aspxBusiness Size
https://www.adp.com/who-we-serve/by-business-size.aspxSee Business Sizes
https://www.adp.com/who-we-serve/by-business-size.aspxOverview
https://www.adp.com/...rve/by-business-size/1-49-employees.aspx1-49 Employees
https://www.adp.com/...e/by-business-size/50-999-employees.aspx50-999 Employees
https://www.adp.com/...rve/by-business-size/1000-employees.aspx1000+ Employees
https://www.adp.com/who-we-serve/by-industry.aspxIndustry
https://www.adp.com/who-we-serve/by-industry.aspxSee Industries
https://www.adp.com/who-we-serve/by-industry.aspxOverview
https://www.adp.com/.../hospitality-restaurant-foodservice.aspxRestaurant / Hospitality
https://www.adp.com/...-we-serve/by-industry/manufacturing.aspxManufacturing
https://www.adp.com/...try/professional-technical-services.aspxProfessional & Technical Servi...
https://www.adp.com/...o-we-serve/by-industry/construction.aspxConstruction
https://www.adp.com/...erve/by-industry/financial-services.aspxFinancial Services
https://www.adp.com/who-we-serve/by-industry/retail.aspxRetail
https://www.adp.com/...ho-we-serve/by-industry/health-care.aspxHealth Care
https://www.adp.com/...ve/by-industry/government-education.aspxGovernment / Education
https://www.adp.com/...-industry/nonprofit-social-services.aspxNon-Profit / Social Services
https://www.adp.com/who-we-serve/by-partner.aspxPartners
https://www.adp.com/who-we-serve/by-partner.aspxSee Partners
https://www.adp.com/who-we-serve/by-partner.aspxOverview
https://www.adp.com/who-we-serve/by-partner/accountants.aspxAccountants
https://www.adp.com/who-we-serve/by-partner/brokers.aspxBrokers
https://www.adp.com/...serve/by-partner/financial-advisors.aspxFinancial Advisors
https://www.adp.com/...-we-serve/by-partner/private-equity.aspxPrivate Equity
https://www.adp.com/...erve/by-partner/franchise-alliances.aspxFranchises
https://www.adp.com/...rve/by-partner/member-organizations.aspxMember Organizations
https://www.adp.com/...tner/software-providers-development.aspxSoftware Providers
https://www.adp.com/...artner/enterprise-resource-planning.aspxERPs
https://www.adp.com/resources.aspxResources
https://www.adp.com/resources.aspxOverview
https://www.adp.com/resources/small-business.aspxSmall Business
https://www.adp.com/resources.aspxResources Overview
https://www.adp.com/resources/covid-19.aspxCOVID-19 Employer Toolkit ...
https://www.adp.com/...service/paycheck-protection-program.aspxPaycheck Protection Program (P...
https://www.adp.com/resources/small-business.aspxView Resources
https://www.adp.com/resources/small-business.aspxOverview
https://www.adp.com/...ources/small-business/paying-people.aspxPaying People & Filing Taxes
https://www.adp.com/resources/small-business/compliance.aspxCompliance
https://www.adp.com/...es/small-business/recruiting-hiring.aspxRecruiting & Hiring People
https://www.adp.com/...esources/small-business/outsourcing.aspxOutsourcing
https://www.adp.com/resources/midsized-enterprise.aspxMidsized & Enterprise Business
https://www.adp.com/resources/midsized-enterprise.aspxView Resources
https://www.adp.com/resources/midsized-enterprise.aspxOverview
https://www.adp.com/...enterprise/human-capital-management.aspxEvaluating HCM
https://www.adp.com/...s/midsized-enterprise/paying-people.aspxPaying People & Filing Taxes
...

External Links (link to pages on other websites) - 20
URL Anchor Text
https://www.youtube....r8MQ&autoplay=1&rel=0&hd=1&enablejsapi=1
https://www.youtube....hjSo&autoplay=1&rel=0&hd=1&enablejsapi=1
https://www.adp-ar.comArgentina
https://www.adppayroll.com.auAustralia
https://www.adp.ca/en/Canada (English)
https://www.adp.ca/fr-ca/Canada (French)
https://www.adp.clChile
https://www.adpchina.comChina
https://www.adp.inIndia
https://www.adp.nlNetherlands
https://www.adp.pePeru
https://www.adp.phPhilippines
https://www.adp.plPoland
https://www.adp.sgSingapore
https://www.adp.chSwitzerland
https://www.adp.co.ukUnited Kingdom
https://www.facebook.com/AutomaticDataProcessing/
https://twitter.com/adp
https://www.youtube.com/user/adp
https://www.linkedin.com/company/adp

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
40 21 19


19 images do not have Alt values.

Image URL - 40
URL ALT Text
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxlogo
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxCOVID-19 Employer Toolkit
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxPaycheck Protection Program (P...
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxHospitality Restaurant Industr...
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxManufacturing Industry
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxProfessional Technical Service...
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxConstruction Industry
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxFinancial Services Industry
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxRetail Industry
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxHealth Care Industry
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxGovernment Eduction Industry
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxNonprofit Social Services
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxSpecial offer, 3 months free
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx4.2/5.0 stars
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxSoftware Advice logo
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx4.5/5.0 stars
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxG2 Crowd logo
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx4.4/5.0 stars
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxFortune's World's Most Admired...
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxHuman Resource Executive's Top...
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashxNelsonHall's NEAT Leader award...
http://adp.com/-/media/adp/redesign2018/images/shared/img-placeholder.ashx


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 2 5


You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://adp.com/-/media/adp/redesign2018/css/bootstrap-adp-062520.cssstylesheet
http://adp.com/-/media/adp/redesign2018/css/solution-wizard.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
14 9 23


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
http://adp.com/-/media/adp/redesign2018/js-sp02/vendor-052820.js
http://adp.com/-/media/adp/redesign2018/js/main-062520.js
http://adp.com/-/media/adp/redesign2018/js/elqCfg.js
http://adp.com/-/media/adp/redesign2018/js/krux.js
http://adp.com/static/project/adp/js/userprivacysettings.js
https://www.google.c...ptcha/api.js?render=6Lcc-XsUAAAAAN03pBlJwIdK6TRiYH8_fn-XsO60
http://adp.com/-/media/adp/redesign2018/js/solution-wizard.js
http://adp.com/-/media/adp/redesign2018/js/jquery-3-3-1-min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
151
Excellent! You do have a lot of root domains (151) linked to your site adp.com.

151
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 964
  Facebook Shares 1,694
  Facebook Comments 566
  Tweets 2
  LinkedIn 2,750

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/AutomaticDataProcessing/
Twitter Accounthttps://twitter.com/adp
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site adp.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
455th most visited website in the world.
103th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - adp.com) hosted on the same server as adp.com (ip : 72.21.92.157).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 72.21.92.157) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
29 years, 47 days old ( 1st registered on : 1991-06-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 323 days from today ( expires on : 2023-06-30 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
adp.com ( 7 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1991-06-24 2019-12-17 2023-06-30
29 years, 47 days old 0 years, 236 days ago 2 years, 323 days from today
29 years, 47 days old


Domain Name Servers used by adp.com
DNS Name IP Address
dns1.adp.com170.146.170.146
dns2.adp.com170.146.146.170


You have a nice choice of domain name, which is of a right length (7 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


×

Generating Report ......

Completed 0 of 30 tasks in generating the seo report!

"SEO Tools to Audit Websites for Improving Search Engine Rankings."

Language Detection   |   Language Statistics   |   Directory Sponsor

HP Terms of use   |   News   |   FAQ   |   Contact Us

copyright © 2011-2020 seocert.net, all rights reserved