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afr.com favicon afr.com

Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend11
Sep 17, 2021 12:44 AM

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Detailed Reviews

Related Category
Most related categories of this website.

courses   management   maps   multimedia   science   social   startups   video  

Title
Financial Review - Business, Finance and Investment News | afr.com

Words count: 9    Unique Words: 9    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

Words count: 36    Length: 254 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Financial Review - Business, Finance and Investment ... www.afr.com/
The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

afr  australian  awayicon  baileycanva  business  chairman  community  compton  editorsubmit  essential  finance  financial  fortune  founders  group  homemichael  independent  investment  investor  james  journalism  latest  left  mark  mexican  news  packer  politics  reading  real  reports  reputation  resort  review  subscriptionsstudent  superyacht  swaps  time  updated  winning 

Top 20 Keywords
Total Terms Count: 137

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
financial 5 3.65%
business 4 2.92%
investment 3 2.19%
finance 3 2.19%
news 3 2.19%
australian 3 2.19%
review 3 2.19%
afr 3 2.19%
reputation 1 0.73%
reports 1 0.73%
latest 1 0.73%
politics 1 0.73%
updated 1 0.73%
real 1 0.73%
time 1 0.73%
investor 1 0.73%
superyacht 1 0.73%
independent 1 0.73%
winning 1 0.73%
journalism 1 0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1409400000006141

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)

<H2>

(40)
More
Street Talk
Chanticleer
Rear Window
DEFENCE
BOSS turns 21
Companies
Companies in the News
Markets
Opinion
Politics
SPONSORED
World
Property
Wealth
Technology
Work & Careers
Life & Luxury
Most viewed
From the gallery
Subscribe
Subscribe
About Us
About Us
Contact
Contact
Magazines
Magazines
Columns
Columns
Markets Data
Markets Data
Lists
Lists
Events
Events
Our Network
Our Network
Terms and Conditions
Terms and Conditions

<H3>

(94)
Panic selling sets in as iron ore collapses
Tumbling iron ore drags ASX lower
Australia’s allies are profiting from China trade bans
‘From bad to worse’ China Daily scolds PM olive branch
How to plug into the resources supercycle
Will you really be able to travel overseas by Christmas?
Fund managers reveal their top reopening tips
Australia becomes the unsinkable US aircraft carrier in Asia
‘The great Australian exodus’ may undermine local tourism recovery
Two more regional NSW councils go into lockdown
Tumbling iron ore drags ASX lower
How divorcing couples hide (and find) family assets
How Sydney Airport’s Project Ellis found a $32.6b landing
After 20,000 cancellations, Neil Perry prepares for diner stampede
17 stocks to watch on reopening
Daintree hybrids fund eyes $200m raise ahead of listing
Shortlist for CER’s Australian Carbon Exchange
How Sydney Airport’s Project Ellis found a $32.6b landing
Telstra CEO looks to 10-year term
Wesfarmers uses lithium playbook in API health push
The casino call James Packer got right
French subs sink amid more Morrison pretence
Longo incurious about Shipton report
Like night follows day: Palmer appeals another court ruling
Defence spend to rival Cold War blowout
Nuclear family: Setting a new course in submarine policy
Scott Morrison’s nuke deal a geopolitical game changer
Australia’s credibility rests on subs success
US military ramp-up in Australia to ensure ‘match fitness’
Six business leaders predict the future for boards
The odd quirks that make CEOs tick
Top tips for success gleaned from leaders over 21 years of BOSS
Did you really think that? Six trends of the early 2000s hard to grasp
They won the BOSS Young Executive awards. Here’s what happened next
Airlines fear late planning may force delay to travel
Qantas’ Joyce takes home $1.9m
Battery future bright but caution on costs
PE firm walks away from Iress
Judo Bank’s credit rating exposes model shortcomings
Sydney Airport’s vital aviation artery will pump again
Sale hopes for collapsed bag maker Crumpler
Search companies
Buy, hold, sell: IDP Education, Domain, Webjet, Healius, Genworth
Wall Street’s newest millionaires are whistleblowers
Insulating Chinese share portfolios from geopolitical tensions
What happened in markets overnight
Australian dollar dips after weak jobs data
Scott Morrison’s nuke deal a geopolitical game changer
No one’s talking snub now as grand alliance surfaces
Australia signs up to the Anglosphere
The 1950s: when Australia was a developing economy
The lies that shape how to talk about the economy
The French thought the subs deal was too big to fail. They were wrong
Why 90pc could be the new 80pc target for NSW
NSW to begin home quarantine trial as vaccine uptake speeds up
Construction workers close streets in tearoom protest
Subs deal will quicken decline in Chinese students: Rudd
Freedom an ‘unsettling’ prospect for some businesses
‘From bad to worse’ China Daily scolds Morrison olive branch
Hong Kong fights for finance hub status as talent flees
Death is the price of freedom in the UK - and they’re OK with it
A cornered Indonesia reminds Australia of old ties
The true believers backing ivermectin
China’s nightmare Evergrande scenario is an uncontrolled crash
ABC journalist couple buy Coogee Beach penthouse
Office avalanche: $6b of towers on the market
Rebound for top mall owners may be over before shops open
Tribe Hotel founders secure $150m for co-living venture
How divorcing couples hide (and find) family assets
Fund managers reveal their top reopening tips
Holding out for a hero(ine) in strata management
Facebook is too secretive about the impact of its products
Canva set to be Australia’s ‘most successful tech company ever’
Government flags $10m for frontline digital healthcare research
Legal watchdog sets sights on serial sexual harassers
Don’t fight work-from-home trend, says Productivity Commission
The tricks of the ad trade: Bill Muirhead spills the beans
How the 1950s, and the AFR, paved the way for modern Australia
Tennis sensation Emma Raducanu caught in transatlantic Vogue tussle
Get up close and personal with this new Mini LED TV
Reese Witherspoon’s dresser helped her find her power
David Rowe cartoons for September 2021
An easy fish schnitty to make at home (plus perfect boiled eggs)
What Michael Kors wants you to wear post-pandemic
The fast-moving tech firms changing the game for fashion
Top tips for success gleaned from leaders over 21 years of BOSS
They won the BOSS Young Executive awards. Here’s what happened next
The entrepreneur who kept coins in a shed when cash really was king
How Reese Witherspoon’s costume designer helped her find her power
Get up close and personal with this new Mini LED TV
Why this top vineyard is ahead of the curve
James Packer swaps superyacht for Mexican resort home
Canva founders to give $16.5b fortune away
Icon Group chairman Mark Compton left in April
<STRONG> (6)Christopher Joye
Phillip Coorey
Allan Gyngell
The AFR View
Ronald Mizen
Andrew Tillett


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.13 seconds - 1,124.35 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
20.88 s 0.16 s 0.15 s 0.04 s 11.69 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
146 Kb (146,166 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
146 Kb (146,166 bytes) 2 Kb (1,637 bytes) 145 Kb (144,529 bytes) 1.13 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.afr.com/ and http://afr.com are resolved to the same url :https://www.afr.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://subscribe.af...m_medium=HouseInventory&utm_campaign=General&utm_content=FTR
https://subscribe.af...ce=FooterLink&utm_medium=HouseInventory&utm_campaign=Student


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://subscribe.af...ory&utm_campaign=General&utm_content=FTR
https://subscribe.af...dium=HouseInventory&utm_campaign=Student


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
400 21 421


Too many links (421), it may be considered as spam!

Internal Links (link to pages within this domain) - 400
URL Anchor Text
http://afr.com/#navSkip to navigation
http://afr.com/#contentSkip to content
http://afr.com/#footerSkip to footer
http://afr.com/accessibilityHelp using this website - Acce...
http://afr.com/markets-dataMarkets Data
http://afr.com/afrliveEvents
http://afr.com/about...oducts-and-services#section-lists-awardsLists
http://afr.com/
http://afr.com/newsfeed/aboutNewsfeed
http://afr.com/newsfeed/aboutNewsfeed
http://afr.com/Home
http://afr.com/companiesCompanies
http://afr.com/companies/financial-servicesFinancial Services
http://afr.com/companies/miningMining
http://afr.com/companies/professional-servicesProfessional Services
http://afr.com/companies/retailRetail
http://afr.com/companies/telecommunicationsTelecommunications
http://afr.com/companies/energyEnergy
http://afr.com/companies/healthcare-and-fitnessHealthcare & Fitness
http://afr.com/companies/infrastructureInfrastructure
http://afr.com/companies/transportTransport
http://afr.com/companies/media-and-marketingMedia & Marketing
http://afr.com/companies/games-and-wageringGaming & Wagering
http://afr.com/companies/manufacturingManufacturing
http://afr.com/companies/agricultureAgriculture
http://afr.com/companies/sportSport
http://afr.com/companies/tourismTourism
http://afr.com/marketsMarkets
http://afr.com/markets/equity-marketsEquity markets
http://afr.com/markets/commoditiesCommodities
http://afr.com/markets/currenciesCurrencies
http://afr.com/markets/debt-marketsDebt markets
http://afr.com/topic/markets-live-1poMarkets Live
http://afr.com/markets-dataMarkets Data
http://afr.com/street-talkStreet Talk
http://afr.com/politicsPolitics
http://afr.com/politics/federalFederal
http://afr.com/topic/canberra-observed-1mytCanberra Observed
http://afr.com/topic/federal-election--afr-only--5x4Federal Election
http://afr.com/policyPolicy
http://afr.com/policy/economyEconomy
http://afr.com/policy/energy-and-climateEnergy & Climate
http://afr.com/policy/foreign-affairsForeign Affairs & Security
http://afr.com/policy/tax-and-superTax & Super
http://afr.com/policy/health-and-educationHealth & Education
http://afr.com/topic/public-service-60zPublic Service
http://afr.com/worldWorld
http://afr.com/world/north-americaNorth America
http://afr.com/world/asiaAsia
http://afr.com/world/europeEurope
http://afr.com/world/middle-eastMiddle East
http://afr.com/world/pacificPacific
http://afr.com/world/south-americaSouth America
http://afr.com/world/central-americaCentral America
http://afr.com/world/africaAfrica
http://afr.com/propertyProperty
http://afr.com/property/residentialResidential
http://afr.com/property/commercialCommercial
http://afr.com/technologyTechnology
http://afr.com/topic/fintech-hpbFintech
http://afr.com/topic/start-ups-629Start-ups
http://afr.com/topic/social-media-621Social Media
http://afr.com/topic/enterprise-it-hw5Enterprise IT
http://afr.com/topic/technology-reviews-i0xTechnology Reviews
http://afr.com/opinionOpinion
http://afr.com/the-afr-viewThe AFR View
http://afr.com/chanticleerChanticleer
http://afr.com/rear-windowRear Window
http://afr.com/opinion/letters-to-the-editorLetters to the Editor
http://afr.com/wealthWealth
http://afr.com/wealth/investingInvesting
http://afr.com/wealth/personal-financePersonal Finance
http://afr.com/wealth/superannuationSuperannuation & SMSFs
http://afr.com/wealth/taxTax
http://afr.com/wealth/peoplePeople
http://afr.com/rich-listRich List
http://afr.com/young-richYoung Rich
http://afr.com/topic/wealth-generation-1nidWealth Generation
http://afr.com/work-and-careersWork & Careers
http://afr.com/work-and-careers/careersCareers
http://afr.com/work-and-careers/workplaceWorkplace
http://afr.com/work-and-careers/managementManagement
http://afr.com/work-and-careers/educationEducation
http://afr.com/work-and-careers/executive-educationExecutive Education
http://afr.com/work-and-careers/leadersLeaders
http://afr.com/bossBOSS
http://afr.com/women-of-influenceWomen of Influence
http://afr.com/power-listPower List
http://afr.com/life-and-luxuryLife & Luxury
http://afr.com/life-and-luxury/travelTravel
http://afr.com/life-and-luxury/cars-bikes-and-boatsCars, Bikes & Boats
http://afr.com/life-and-luxury/health-and-wellnessHealth & Fitness
http://afr.com/life-and-luxury/food-and-wineFood & Wine
http://afr.com/life-and-luxury/fashion-and-styleFashion & Style
http://afr.com/life-and-luxury/arts-and-cultureArts & Culture
http://afr.com/life-and-luxury/designDesign
http://afr.com/luxuryLUXURY
http://afr.com/afr-magazineAFR Magazine
http://afr.com/sophisticated-travellerSophisticated Traveller
http://afr.com/life-and-leisureLife & Leisure
...

External Links (link to pages on other websites) - 21
URL Anchor Text
https://login.myfair...MfvR2EA&callback_uri=https://www.afr.com
https://login.myfair...MfvR2EA&callback_uri=https://www.afr.comSign up for the newsletter
https://twitter.com/FinancialReview
https://www.instagram.com/financialreview/
http://www.linkedin.com/company/1628885
https://www.facebook.com/financialreview
https://www.corporat...ink&utm_campaign=corporate_subscriptionsCorporate subscriptions
https://www.nineforbrands.com.au/about/careers/Careers
https://www.nineforb...u/brand/the-australian-financial-review/Advertise
https://www.smh.com.au/The Sydney Morning Herald
https://www.theage.com.au/The Age
https://www.domain.com.au/Domain
https://www.drive.com.au/Drive
https://www.caradvice.com.au/CarAdvice
https://www.essentialbaby.com.au/Essential Baby
https://www.domain.com.au/property-profileHome Price Guide
https://www.weatherzone.com.au/Weatherzone
https://www.oneflare.com.au/Oneflare
https://login.nine.com.au/privacy?client_id=afrPrivacy Policy
https://login.nine.com.au/terms?client_id=afrTerms of Use
https://professional...hing.nine.com.au/C.aspx?VP3=CMS3&VF=HomeReprints & Permissions

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
10 6 4


4 images do not have Alt values.

Image URL - 10
URL ALT Text
https://static.ffx.i...460%2Cq_88%2Cf_auto/551c98ff94e761607c68334039d813a314b00329Iron ore prices were down 1 pe...
https://static.ffx.i...140%2Cq_88%2Cf_auto/ef69a6b4efe80da82543f0e510ca00ea3b025d14Can Qantas restart internation...
https://static.ffx.i...140%2Cq_88%2Cf_auto/15e6fc30b9c359edc0c4630665c2c277398a3d0bJulie Lee advises looking care...
https://static.ffx.i...220%2Cq_88%2Cf_auto/a2f760a3e9369cd3f43a70d3496a717c9adb4d7cNew laws are planned to  allow...
https://static.ffx.i...220%2Cq_88%2Cf_auto/02ad4c2eecc0651445abfe61a22cdff8417d89a2IFM Investors chairman Greg Co...
https://static.ffx.i...220%2Cq_88%2Cf_auto/e4129706d4e88415207cda86ccf35f07700654e4
https://static.ffx.i...220%2Cq_88%2Cf_auto/7c1982536a2933e3907d4bd2875b265f88d28c1f
https://static.ffx.i...est%2Cfl_any_format/28f81a69e584eb94c7ba7baf9ce839db06e6c184
https://static.ffx.i...est%2Cfl_any_format/25cc8c74f48b08a60ab02df02ab9d248a21c0ea2Chanticleer Logo
https://static.ffx.i...est%2Cfl_any_format/8ed25b7a63803d8462dd32770b94b56b6f9e5ff9


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://afr.com/assets/client.d13ae7670efb6d239956.cssstylesheet
http://afr.com/assets/Homepage.d386e66fcb1b6dc53016.chunk.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
29 15 44


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
http://afr.com/assets/polyfillsGlobal.58edbb525582792729b9.jsmodule
http://afr.com/assets/europa.30373c8a547c6ef34f98.jsmodule
http://afr.com/assets/europaLegacy.b64031dcdbf634cc769d.legacy.js
http://afr.com/assets/polyfillsNoModule.a2179f0e50e4f12465b6.legacy.js
https://cdn.optimizely.com/js/13780390039.js
http://afr.com/assets/vendorsReactRedux_client.8f5a33dad053ce5ec61b.chunk.jsmodule
http://afr.com/assets/vendorsHtmlparser2_client.2f271ddfeef44bed9cdd.chunk.jsmodule
http://afr.com/assets/vendors_client.2467bdbcf3f6e3df21bc.chunk.jsmodule
http://afr.com/assets/client.d13ae7670efb6d239956.jsmodule
http://afr.com/assets/Homepage.d386e66fcb1b6dc53016.chunk.jsmodule
http://afr.com/asset...endorsReactRedux_client.2be8f8d4645074699ff2.legacy.chunk.js
http://afr.com/asset...ndorsHtmlparser2_client.233111b00fb40ef1ae4f.legacy.chunk.js
http://afr.com/assets/vendors_client.bd912847dd3ac21be062.legacy.chunk.js
http://afr.com/assets/client.954a0f730104822b13cf.legacy.js
http://afr.com/assets/Homepage.f2441e5f2ffbfddba78d.legacy.chunk.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://afr.com/newsfeed/aboutNewsfeed
https://login.myfair...MfvR2EA&callback_uri=https://www.afr.com


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
98
Excellent! You do have a lot of root domains (98) linked to your site afr.com.

98
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 46
  Facebook Shares 103
  Facebook Comments 25
  Tweets 1,253
  LinkedIn 317

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/financialreview
Twitter Accounthttps://twitter.com/FinancialReview
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site afr.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,859th most visited website in the world.
87th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (38 - ted.com, harvard.edu, complex.com, yale.edu, elperiodico.com, sagepub.com, trustedreviews.com, asu.edu, arizona.edu, ufc.com, decathlon.fr, vogue.co.uk, bikeradar.com, radiotimes.com, watoday.com.au, cntraveller.com, vogue.co.jp, virginmoneygiving.com, govexec.com, elperiodicomediterraneo.com, brw.com.au, radionz.co.nz, gardenersworld.com, ktvn.com, erietvnews.com, regio7.cat, emporda.info, wfmj.com, buckeyecablesystem.com, husqvarna-motorcycles.com, raiders.com.au, kitv.com, atresmedia.com, ohay.tv, erienewsnow.com, amvescapshares.com, officialmediaguide.com, mynuskin.com) hosted on the same server as afr.com (ip : 146.75.30.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 146.75.30.133) is located at Sweden  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 137 days old ( 1st registered on : 1997-06-03 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 226 days from today ( expires on : 2022-06-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
afr.com ( 7 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-06-03 2021-05-29 2022-06-01
24 years, 137 days old 0 years, 141 days ago 0 years, 226 days from today
24 years, 137 days old


Domain Name Servers used by afr.com
DNS Name IP Address
ns-1452.awsdns-53.org205.251.197.172
ns-170.awsdns-21.com205.251.192.170
ns-1910.awsdns-46.co.uk205.251.199.118
ns-573.awsdns-07.net205.251.194.61


Domain is going to expire in less than a year time (0 years, 226 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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