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afr.com favicon afr.com

Excellent Practice30
Improvement Could be Made11
Critical Issues to Attend10
Jul 2, 2020 10:45 PM

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  • Move the 13 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

courses   lottery   management   maps   science   social   startups   video  

Title
Financial Review - Business, Finance and Investment News | afr.com

Words count: 9    Unique Words: 9    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.

Words count: 36    Length: 254 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Financial Review - Business, Finance and Investment ... www.afr.com/
The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time. It has a reputation for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

adds  afr  allbirds  australian  billion  business  community  dollar  essential  fashion  finance  financial  habit  independent  investment  investor  island  iso  journalism  latest  luxury  news  pitchanna  politics  qld  quiet  reading  real  reports  reputation  review  sams  serviceseditorial  subscription  summitnational  thomas  time  updated  uplauren  winning 

Top 20 Keywords
Total Terms Count: 142

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
financial 5 3.52%
business 4 2.82%
news 4 2.82%
finance 3 2.11%
investment 3 2.11%
afr 3 2.11%
australian 3 2.11%
review 3 2.11%
subscription 2 1.41%
summitnational 2 1.41%
reputation 1 0.70%
reports 1 0.70%
latest 1 0.70%
politics 1 0.70%
updated 1 0.70%
real 1 0.70%
time 1 0.70%
investor 1 0.70%
billion 1 0.70%
independent 1 0.70%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1378900000006133

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Australian Financial Review

<H2>

(37)
More
Street Talk
Chanticleer
Rear Window
Companies
Markets
Opinion
Politics
SPONSORED
World
Property
Wealth
Technology
Work & Careers
Life & Luxury
Most viewed
From the gallery
Subscribe
Subscribe
About Us
About Us
Contact
Contact
Magazines
Magazines
Columns
Columns
Markets Data
Markets Data
Lists
Lists
Events
Events
Our Network
Our Network
Terms and Conditions
Terms and Conditions

<H3>

(89)
Westpac hit with $8m underpayment bill
New approach to tech needed to drive home IR reform
Afterpay bangs on door of ASX20
Record retail trade rebound but outlook less certain
The 10 most popular stocks on Robinhood in June
Afterpay defies gravity amid e-commerce scramble
ASX flat as banks pare early gains; healthcare higher
Watch national COVID-19 update here; AFL clubs flee Victoria
Labor clings to underdog status in Eden-Monaro
How Victoria bungled the pandemic
Private equity under spotlight as retail victims pile up
Liberal elder Bruce Baird's career regret everyone can avoid
Hacked: Thousands of MyGov accounts for sale on dark web
Planning a road trip? Read this first
Maxwell arrest turns attention to high flyers
Ora Banda raising to recommence gold production at WA project
Morgans assesses Karoon's Bauna options
Listed WA craft brewer heads to the funding tap
Beware US ban on China tech
Elon Musk's Tesla has a China conundrum
AMP's advice for the masses
Rio Tinto's missteps compound
Freedom's ex-CEO milks it on the circuit
Home Consortium already all over Aurrum (and vice versa)
QSuper quits financial advice sparking job losses
Harry Triguboff strikes back at former lawyer
AMP women stage revolt over Pahari promotion
Rio suffers fresh blow to Mongolian copper project
Lovisa takes $12m sales hit, dumps Spanish stores
Adbri shares plunge after Alcoa ends lime contract
News Corp exec Damian Eales leaving Australia
Fundies wary as earnings crunch time looms
Record retail trade rebound but outlook less certain
Beijing crackdown will squeeze business
Afterpay bangs on door of ASX20
These were the 10 most popular stocks on Robinhood in June
Canberra spooked by China Mobile's looming Pacific strike
Cormann's exit ramp highlights tax reform dead ends
Why fixed-income diversification is a myth
No denying truth of tax drag on economy
New approach to technology needed to drive home IR reform
Why Morrison will let this crisis 'go to waste'
Closing the gap progress can't take 73 years: Ken Wyatt
Heydon could be stripped of QC title
Canberra spooked by China Mobile's looming Pacific strike
Cormann poised to leave politics after October budget
Bolton tells Australia: 'Stand up to China'
US bill penalises banks over China's Hong Kong law
Maxwell arrest turns attention to high flyers
Police hack encrypted phone network for organised crime bust
Jeff Bezos' wealth soars to record (beating even his pre-divorce high)
Bracing for a second wave: the global shift to a 'new normal'
Charter Hall offloads Sydney shopping centres to Primewest trust
Rudd revealed as $17m buyer of Pat Rafter's former home
Women-run pub reclaims former strip club
Fast-track HomeBuilder scheme, builder says
One in 10 off-the-plan apartment sales collapse
Why fixed-income diversification is a myth
Fears of elder abuse rise as COVID-19 causes economic stress
Why Tencent is on top of the game
Optus primed to take fight to Vodafone and TPG
Woolworths cops $1m media regulator fine over spam
COVIDSafe app best of class for privacy, says study
Freedom's ex-CEO milks it on the circuit
Law firms cut recruits for partnership pipeline
Kate Grenville uses fiction to lay out facts in new book
Throw shapes with Nanoleaf's nifty new lighting system
Eating in has never looked this good
Why wellness is a $6 trillion confidence trick
Winemakers with a thirst for activism
AMP women stage revolt over Pahari promotion
Rudd revealed as $17m buyer of Pat Rafter's former home
ASX flat as banks pare early gains; healthcare higher
Watch national COVID-19 update here; AFL clubs flee Victoria
Cormann poised to leave politics after October budget
How a sex cult book appeared on Christine Lagarde's shelf during call
David Rowe cartoons
Your most-missed restaurant dishes – and how to prep them at home
Neil Perry’s restaurant buyback plan off the menu, for now
Risky business: inside Neil Perry's 'comeback'
Optus primed to take fight to Vodafone and TPG
The bank boss who loves choppy waters
Why this CEO loves being interrupted
Throw shapes with Nanoleaf's nifty new lighting system
Eating in has never looked this good
Planning a dinner party? Don't forget to book the chef
Allbirds adds apparel to its billion-dollar line-up
'Welcome to iso island': Qld luxury's new pitch
Anna Thomas was Australian fashion's quiet achiever
<STRONG> (6)Andrew Clark
Phillip Coorey
Christopher Joye
The AFR View
Jarrod McGrath
Jennifer Hewett


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://afr.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 936.16 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
21.40 s 0.17 s 0.15 s 0.04 s 11.98 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
150 Kb (149,785 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
150 Kb (149,785 bytes) 2 Kb (1,724 bytes) 148 Kb (148,061 bytes) 1.16 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.afr.com/ and http://afr.com are resolved to the same url :https://www.afr.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://subscribe.af...m_medium=HouseInventory&utm_campaign=General&utm_content=FTR
https://your.afr.com...ource=afr.com&utm_medium=HouseInventory&utm_campaign=Student


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://subscribe.af...ory&utm_campaign=General&utm_content=FTR
https://your.afr.com...dium=HouseInventory&utm_campaign=Student


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
374 18 392


Too many links (392), it may be considered as spam!

Internal Links (link to pages within this domain) - 374
URL Anchor Text
http://afr.com/#navSkip to navigation
http://afr.com/#contentSkip to content
http://afr.com/#footerSkip to footer
http://afr.com/accessibilityHelp using this website - Acce...
http://afr.com/markets-dataMarkets Data
http://afr.com/afrliveEvents
http://afr.com/about...oducts-and-services#section-lists-awardsLists
http://afr.com/Australian Financial Review
http://afr.com/Home
http://afr.com/companiesCompanies
http://afr.com/companies/financial-servicesFinancial Services
http://afr.com/companies/miningMining
http://afr.com/companies/professional-servicesProfessional Services
http://afr.com/companies/retailRetail
http://afr.com/companies/telecommunicationsTelecommunications
http://afr.com/companies/energyEnergy
http://afr.com/companies/healthcare-and-fitnessHealthcare & Fitness
http://afr.com/companies/infrastructureInfrastructure
http://afr.com/companies/transportTransport
http://afr.com/companies/media-and-marketingMedia & Marketing
http://afr.com/companies/games-and-wageringGaming & Wagering
http://afr.com/companies/manufacturingManufacturing
http://afr.com/companies/agricultureAgriculture
http://afr.com/companies/sportSport
http://afr.com/companies/tourismTourism
http://afr.com/marketsMarkets
http://afr.com/markets/equity-marketsEquity markets
http://afr.com/markets/commoditiesCommodities
http://afr.com/markets/currenciesCurrencies
http://afr.com/markets/debt-marketsDebt markets
http://afr.com/topic/markets-live-1poMarkets Live
http://afr.com/markets-dataMarkets Data
http://afr.com/street-talkStreet Talk
http://afr.com/politicsPolitics
http://afr.com/politics/federalFederal
http://afr.com/topic/canberra-observed-1mytCanberra Observed
http://afr.com/topic/federal-election--afr-only--5x4Federal Election
http://afr.com/policyPolicy
http://afr.com/policy/economyEconomy
http://afr.com/policy/energy-and-climateEnergy & Climate
http://afr.com/policy/foreign-affairsForeign Affairs & Security
http://afr.com/policy/tax-and-superTax & Super
http://afr.com/policy/health-and-educationHealth & Education
http://afr.com/topic/public-service-60zPublic Service
http://afr.com/worldWorld
http://afr.com/world/north-americaNorth America
http://afr.com/world/asiaAsia
http://afr.com/world/europeEurope
http://afr.com/world/middle-eastMiddle East
http://afr.com/world/pacificPacific
http://afr.com/world/south-americaSouth America
http://afr.com/world/central-americaCentral America
http://afr.com/world/africaAfrica
http://afr.com/propertyProperty
http://afr.com/property/residentialResidential
http://afr.com/property/commercialCommercial
http://afr.com/technologyTechnology
http://afr.com/topic/fintech-hpbFintech
http://afr.com/topic/start-ups-629Start-ups
http://afr.com/topic/social-media-621Social Media
http://afr.com/topic/enterprise-it-hw5Enterprise IT
http://afr.com/topic/technology-reviews-i0xTechnology Reviews
http://afr.com/opinionOpinion
http://afr.com/the-afr-viewThe AFR View
http://afr.com/chanticleerChanticleer
http://afr.com/rear-windowRear Window
http://afr.com/opinion/letters-to-the-editorLetters to the Editor
http://afr.com/wealthWealth
http://afr.com/wealth/investingInvesting
http://afr.com/wealth/personal-financePersonal Finance
http://afr.com/wealth/superannuationSuperannuation & SMSFs
http://afr.com/wealth/taxTax
http://afr.com/wealth/peoplePeople
http://afr.com/rich-listRich List
http://afr.com/young-richYoung Rich
http://afr.com/work-and-careersWork & Careers
http://afr.com/work-and-careers/careersCareers
http://afr.com/work-and-careers/workplaceWorkplace
http://afr.com/work-and-careers/managementManagement
http://afr.com/work-and-careers/educationEducation
http://afr.com/work-and-careers/leadersLeaders
http://afr.com/bossBOSS
http://afr.com/women-of-influenceWomen of Influence
http://afr.com/power-listPower List
http://afr.com/life-and-luxuryLife & Luxury
http://afr.com/life-and-luxury/travelTravel
http://afr.com/life-and-luxury/cars-bikes-and-boatsCars, Bikes & Boats
http://afr.com/life-and-luxury/health-and-wellnessHealth & Fitness
http://afr.com/life-and-luxury/food-and-wineFood & Wine
http://afr.com/life-and-luxury/fashion-and-styleFashion & Style
http://afr.com/life-and-luxury/arts-and-cultureArts & Culture
http://afr.com/life-and-luxury/designDesign
http://afr.com/luxuryLUXURY
http://afr.com/afr-magazineAFR Magazine
http://afr.com/sophisticated-travellerSophisticated Traveller
http://afr.com/life-and-leisureLife & Leisure
http://afr.com/Home
http://afr.com/companiesCompanies
http://afr.com/marketsMarkets
http://afr.com/street-talkStreet Talk
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://twitter.com/FinancialReview
https://www.instagram.com/financialreview/
http://www.linkedin.com/company/1628885
https://www.facebook.com/financialreview
https://www.corporat...ink&utm_campaign=corporate_subscriptionsCorporate subscriptions
https://www.nineforbrands.com.au/about/careers/Careers
https://www.nineforb...om.au/brand/australian-financial-review/Advertise
https://www.smh.com.au/The Sydney Morning Herald
https://www.theage.com.au/The Age
https://www.domain.com.au/Domain
https://www.drive.com.au/Drive
https://www.caradvice.com.au/CarAdvice
https://www.rsvp.com.au/RSVP
https://www.essentialbaby.com.au/Essential Baby
https://www.domain.com.au/property-profileHome Price Guide
https://www.weatherzone.com.au/Weatherzone
https://www.oneflare.com.au/Oneflare
https://professional...hing.nine.com.au/C.aspx?VP3=CMS3&VF=HomeReprints & Permissions

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
45 41 4


4 images do not have Alt values.

Image URL - 45
URL ALT Text
https://static.ffx.i...:25%2Cq_85%2Cf_auto/26af7e32a43745d6abdc311768d03e3c70eec95cAbout 8,000 individuals will b...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/8556a63a78c1df3a86e1c105819d8a0a276c4dc9Nick Molnar, Afterpay co-found...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/9ae14bad75f7b66185cee2196c86aadb49abc4b8markets live
https://static.ffx.i...:25%2Cq_85%2Cf_auto/f1308c74efdda239d42e23f86a70d3de36d206d5At Lunch with Bruce Baird at B...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/ead5cc6331b84be2fa80361c939e45b66c659f06Thousands of MyGov logins are ...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/108bac97d87cde13f48f8a627b588e87feddf91aRoadtrips are a great way to e...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/ddf8e2d846221efb1a9e885cd7e960d3a7504920British socialite Ghislaine Ma...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/25cc8c74f48b08a60ab02df02ab9d248a21c0ea2Chanticleer Logo
http://afr.com/assets/b4682377.gifQSuper CEO Michael Pennisi say...
http://afr.com/assets/b4682377.gifHarry Triguboff has hit back a...
http://afr.com/assets/b4682377.gifNew AMP Capital boss Boe Pahar...
http://afr.com/assets/b4682377.gifRio Tinto's Oyu Tolgoi undergr...
http://afr.com/assets/b4682377.gifThe sectors that likely saw th...
http://afr.com/assets/b4682377.gifJB Hi-Fi told investors to exp...
http://afr.com/assets/b4682377.gifA man is detained by riot poli...
https://static.ffx.i...:25%2Cq_85%2Cf_auto/b77a04b9c3c43bf220e976ac29c83a39ac46c1e0Andrew Clark
https://static.ffx.i...:25%2Cq_85%2Cf_auto/db2906504231e11e748a9f9cdc52bf892a90a64aPhillip Coorey
https://static.ffx.i...:25%2Cq_85%2Cf_auto/f80aaf6f839bfc5ede5468509466b65a08ab26d0Christopher Joye
https://static.ffx.i...:25%2Cq_85%2Cf_auto/801e756c7f525c7625f2e1c34c0df67fa5d2d441The AFR View
https://static.ffx.i...:25%2Cq_85%2Cf_auto/cec52e1b1974a497865fcc7e14158fedeb2ce233Jarrod McGrath
https://static.ffx.i...:25%2Cq_85%2Cf_auto/bd554d239604432a1e2504207ffac0f267b9c3cfJennifer Hewett
http://afr.com/assets/b4682377.gifAlex Ellinghausen
http://afr.com/assets/b4682377.gifDyson Heydon walking his dog n...
http://afr.com/assets/b4682377.gifCanberra, we have a problem: C...
http://afr.com/assets/b4682377.gifA pro-China supporter holds a ...
http://afr.com/assets/b4682377.gifBritish socialite Ghislaine Ma...
http://afr.com/assets/b4682377.gifThe National Crime Agency and ...
http://afr.com/assets/b4682377.gifPemulwuy Marketplace
http://afr.com/assets/b4682377.gifThe Sunshine Beach house that ...
http://afr.com/assets/b4682377.gifThe redesigned pub creates dif...
http://afr.com/assets/b4682377.gifThe apparent safety of having ...
http://afr.com/assets/b4682377.gifOptus CEO Kelly Bayer Rosmarin...
http://afr.com/assets/b4682377.gif
http://afr.com/assets/b4682377.gifThe app has been rated top of ...
http://afr.com/assets/b4682377.gif
http://afr.com/assets/b4682377.gifNovelist Kate Grenville.
http://afr.com/assets/b4682377.gifNanoleaf's Shapes Hexagons
http://afr.com/assets/b4682377.gifChefs on Wheels offer moussaka...
http://afr.com/assets/b4682377.gifThe problems that wellness ide...
http://afr.com/assets/b4682377.gif
http://afr.com/assets/b4682377.gifDavid Rowe Gallery Friday 3rd ...
http://afr.com/assets/b4682377.gif
http://afr.com/assets/b4682377.gifOptus CEO Kelly Bayer Rosmarin...
http://afr.com/assets/b4682377.gifNanoleaf's Shapes Hexagons
http://afr.com/assets/b4682377.gifAllbirds' next step is to go c...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 0 2


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
16 7 23


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type
http://afr.com/assets/europa.04489ffcebd6bac317b4.js
https://cdn.optimizely.com/js/13780390039.js
http://afr.com/assets/vendorsReactRedux_client.c153087f651a493ff0e0.chunk.js
http://afr.com/assets/vendorsHtmlparser2_client.2614d66f4023573fa608.chunk.js
http://afr.com/assets/vendors_client.e1015f5e6b2dd9e04630.chunk.js
http://afr.com/assets/client.c649eff6ae47b07f4126.js
http://afr.com/assets/Homepage.1fbfb9fbe885b852e19a.chunk.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://afr.com/compa...-eales-leaving-australia-20200703-p558p9News Corp exec Damian Eales le...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
98
Excellent! You do have a lot of root domains (98) linked to your site afr.com.

98
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 46
  Facebook Shares 103
  Facebook Comments 25
  Tweets 1,253
  LinkedIn 317

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/financialreview
Twitter Accounthttps://twitter.com/FinancialReview
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site afr.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,042th most visited website in the world.
147th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (145 - excite.co.jp, smh.com.au, theatlantic.com, theage.com.au, idealista.com, complex.com, neimanmarcus.com, juegosjuegos.com, sagepub.com, turnitin.com, ubergizmo.com, cincodias.com, chelseafc.com, nationaljournal.com, vogue.co.uk, brisbanetimes.com.au, radiotimes.com, wired.co.uk, vogue.es, tv3.cat, levante-emv.com, scotsman.com, yaencontre.com, lne.es, bergdorfgoodman.com, vogue.it, afr.com, diarioinformacion.com, docusign.com, glamour.de, farodevigo.es, essentialbaby.com.au, om.net, laprovincia.es, gq-magazine.co.uk, vogue.fr, wradio.com.co, benzinga.com, spacex.com, aamc.org, charitynavigator.org, jwt.com, britishmuseum.org, msstate.edu, diaridegirona.cat, laopiniondemalaga.es, nrl.com, europafm.com, lpga.com, nrdc.org, fairfax.com.au, govexec.com, essentialkids.com.au, wboc.com, continental.com.ar, brw.com.au, yorkshirepost.co.uk, sunderlandecho.com, uschamber.com, dimmi.com.au, kake.com, wrcbtv.com, softcom.com, newsletter.co.uk, nextgov.com, tradingroom.com.au, regio7.cat, emporda.info, kten.com, esmo.org, wfmj.com, pictet.com, ktva.com, fitflop.com, totalmerchandise.co.uk, aerotelegraph.com, moissanite.com, derryjournal.com, chiens-online.com, evisu.com, alabamamediagroup.com, dictionary.com, seaeagles.com.au, roosters.com.au, rabbitohs.com.au, broncos.com.au, weststigers.com.au, newcastleknights.com.au, cowboys.com.au, nswrl.com.au, glamourmagazine.co.uk, klkntv.com, wfxg.com, wicz.com, 1077yesfm.com, kitv.com, peloponnese.com, htv10.tv, doublet973.com, lubbocks969thebull.com, valleyscw.com, fox21delmarva.com, lubbockcw.com, oldies977lubbock.com, 1007thescore.com, 937theeagle.com, mylubbocktv.com, magic1065.com, gainsboroughstandard.co.uk, newschannelnebraska.com, buckinghamtoday.co.uk, dunstabletoday.co.uk, neomotor.com, olivemagazine.com, deringhall.com, advance-ohio.com, advancelocal.com, masslivemedia.com, penrithpanthers.com.au, getquip.com, galiciaenvinos.es, thebalance.com, benzingafintechawards.com, superdeporte.es, qrl.com.au, ingrammicrocloud.com, myportfolio.com, playrugbyleague.com, fairfaxmedia.com.au, complexnetworks.com, inputmag.com, akamom.com, americanrodeo.com, bognor.co.uk, ripongazette.co.uk, routefifty.com, lexico.com, antrimtimes.co.uk, garstangcourier.co.uk, ilkestonadvertiser.co.uk, hawick-news.co.uk, lancasterguardian.co.uk, bridlingtonfreepress.co.uk, matlockmercury.co.uk, falkirkherald.co.uk) hosted on the same server as afr.com (ip : 199.232.66.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.66.133) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 38 days old ( 1st registered on : 1997-06-03 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 324 days from today ( expires on : 2021-06-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
afr.com ( 7 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-06-03 2020-05-29 2021-06-01
23 years, 38 days old 0 years, 43 days ago 0 years, 324 days from today
23 years, 38 days old


Domain Name Servers used by afr.com
DNS Name IP Address
ns-1452.awsdns-53.org205.251.197.172
ns-170.awsdns-21.com205.251.192.170
ns-1910.awsdns-46.co.uk205.251.199.118
ns-573.awsdns-07.net205.251.194.61


Domain is going to expire in less than a year time (0 years, 324 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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